N E W S
S C A N
BAKERY REVIEW
Burger Singh's Launches Smoke House Deli Bowl Hub Launches ‘Goodness To Go’ Outpost The parent company of Burger Singh, Tipping Mr Pink Pvt. Ltd. has launched its first cloud kitchen quick service restaurant – Bowl Hub. Launching 17 simultaneous outlets across Delhi, Gurugram and Noida, Bowl Hub becomes one of the first few single-serve-bowlmeal- brands in the region for urban millennials and office goers, who are looking for an everyday quick and convenient single-serving at everyday price points. “For the last few months, we had been incubating the brand out of some of our existing cloud kitchens under a different project name. This was to validate our recipes, taste, customer expectations and also to measure the unit-level economics that would work for us in the long run. Once we are confident of a product, the Tipping Mr Pink team has the ability to scale things up aggressively in no time,” said Kabir Jeet Singh, Founder of Tipping Mr Pink. The growth of cloud kitchens and the online food delivery business in India is part of a mega-trend that combines on-demand and sharing economies. Bowl Hub's menu consists mainly of rice bowls with an interesting North Indian, mughlai, Thai gravy and biryanis. It has been curated keeping in mind the lunch and dinner meal time tastes and preferences of its target audience. Apart from the traditional dal makhani, rajma and butter chicken gravies, the menu also consists of new-fashioned Thai curries, basil cream chicken and chicken korma.
10
South Mumbai’s upmarket residential neighbourhood of Kemps Corner is all set to welcome Smoke House Deli’s very first Goodness To Go outpost in the country. After a decade of serving up beautifully crafted food and experiences, the European café
has metamorphosed into an artfully imaginaive, wholesome, and evolved version of itself. Goodness to Go by Smoke House Deli is a place where patrons can step in to grab fresh and quick meals, healthy shakes and smoothies, salads and sandwiches, cold-pressed juices, and more. All of this inside the delightful literary sanctuary of Crossword Bookstore in Kemps Corner. “SHD has always been dedicated to the ethos of ‘green and clean’. The Goodness To Go menu features organic ingredients coming straight from local farms across the country, so our patrons can have the best of both flavour and health, hand made from scratch,” said Jaydeep Mukherjee, Business Head, Smoke House Deli. The grab-and-go menu includes an extensive spread of seasonal fresh fruits to super food salad bowls like the goodness keto bowl and season’s harvest, to sandwiches like the avocado philly cheese in 5 seed malt and Waldorf chicken salad, and signature cheese fondues and waffl es. New additions to the menu include freshly baked ol’ school margherita and classic pepperoni & scamorza pizzas, to customisable pasta bowls with various sauces and toppings. For a quick fix to sweet cravings minus the calories, one can indulge in flavourful artisanal ice creams, and desserts like the dark chocolate & quinoa mousse cake, carrot cake with cashew frosting, and many more options. Smoke House Deli has also curated a series of healthy fresh fruit juices, shakes, and smoothies, in addition to a beverage menu featuring fruit-ades, freak shakes, iced teas, and kombuchas. A signature beverage is the all new SHD hot chocolate, featuring organic dark chocolate sourced from Madikeri in Tamil Nadu. A thoughtful spread of speciality teas and co ff e es will also enhance the ardent bookworm.
Dec-Jan ’20
