C O V E R
S T O R Y
BAKERY REVIEW
Forthcoming Trends in Bakery Bakery industry in India is one of the most robust industries. Major contributors to this growth are the growing youth segment and working women population, besides rising incomes and purchasing power. Other contributors to the rise of consumption of bakery products are increase in number of upper middle class and the growing internet penetration. Due to the increasing awareness of health consciousness of the youth, who are the major consumers of bakery products, the industry has to constantly adopt new techniques to satisfy the demands of the millennials. It has become imperative for the industry to experiment with new ingredients and packaging techniques as well as adopt new technology to meet the demands of the gen Z. Ashok Malkani tries to fathom the forthcoming trends, in this industry, in the near future. 18
Dec-Jan ’20