B U S I N E S S
BAKERY REVIEW
High on Chai
Tea is one of the most popular drinks globally, which is consumed in various forms in different parts of the world. The global market for tea reached a volume of 6.2 million tons in 2018 and is expected to touch 7.58 million tons by 2024. In India, however, its consumption is pretty low as compared to several other countries. There is thus ample opportunity for entrepreneurs to increase the per capita consumption of this beverage by popularising this drink among the youth. This can be done by opening up more tea shops/lounges serving a variety of tea. They could also start marketing of packaged tea under their own brand. Ashok Malkani discusses about the low consumption of tea and how it can be popularised in the country.
26
Dec-Jan ’20
