BUSINESS INSIGHTS / DANISH JEWELLERY REPORT
BE GLOBAL SHOP LOCAL
B A LT I C J E W E L L E R Y N E W S
40 –2021
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By Trine NYGAARD WIBRAND
Things move fast these days. Just a little over a year ago The Jewellery Room was the company that built a bridge between fashion and fine jewellery connecting press and buyers with brands fashion week style. Their PR events during Copenhagen and London Fashion Weeks became the place to be for media and influencers.
D
escribed as “a first mover in the jewellery industry with the aim to set a global agenda for jewellery en vogue by empowering the most forward-thinking brands in the jewellery industry – The Jewellery Room is a digital-first-mover in a non-digital industry”. Now they are digitally first moving the way we buy high-end jewellery through a nerdy expert portal that functions as a global display window for jewellery
designers around the world. The company has evolved from high-end PR and branding into an e-commerce company with a strong presence on social media. They want to reinvent the way people buy jewellery, they say. “We want to give independent designers a platform for global exposure and sale so that they can keep on creating their beautiful products. We want to be the go-to-platform for genuine and high-quality jewellery”.
www.balticjewellerynews.com
