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VENICE DESIGN WEEK Interview with Lisa BALASSO
What is the main mission of the Venice Design Week? Venice Design Week creates a network between designer, dealers, manufacturers and public. We promote brands and young designers. We love to create synergies to give new opportunities to the participants. Venice Design Week is in October, this month is dedicated to design, giving locals and tourists alike the opportunity to discover the Venice Design Week and at the same time the Biennale of Art or Architecture. VDW was founded by Lisa Balasso in the 2010. How many events took place during 2020 edition? Did corona virus have some impact? We had 30 events 8 of them only digital the other with the possibility to take part in it in person. In other years we have more participation but the corona virus limited the public, we
had every event by reservation, it was more difficult for us to organize it with both systems physical and digital. What we loved of streaming events it was the direct connection with people who were on the other part of the world. What role jewellery plays in this event? It is important many newspapers in Italy speak about our design week like specialized in jewellery because we have more event about this subject. We love the Jewelry Selection because it was the first one that we decided to have each year. Now we are at the 7th edition.
Lisa Balasso and Anna Fanigina
What is the idea of INSTRUMENTADESIGN 2020? Each Designer can be inspired by ancient objects, ruins and can develop a contemporary concept. We worked with Italian Museum in 2020 and we
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