In conversation with... Howard Wilder - Wholesale Sales Director Dean Plant - Group Marketing Director
As the Education (Guidance about Costs of School Uniforms) Act came into force in November, we asked two directors at Banner for their views on how the changes will play out, and whether schoolwear retailers should be concerned.
There’s been a lot of coverage of the Education Bill, much of it suggesting that school uniform is too expensive. How should retailers and schools respond? Howard — It’s inevitable that the press will look for shock stories, and suggestions that school uniforms cost over £300 per child are not helpful. But looked at differently, it’s so far from the reality that it actually helps to show what good 4
value school uniform is. Schools and retailers need to look carefully at the guidance and not knee jerk to newspaper headlines. Dean — I agree, but I think it’s important that we help schools and retailers to get over the message that we are all conscious of cost and value. It’s more important than ever that we promote the benefits of uniform for parents, schools and students.
