bqphan — Proposed rebrand for Arts Council of Lake Oswego — Brandbook

VISUAL IDENTITY GUIDE

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Arts Council of Lake Oswego

Arts Council of Lake Oswego Visual Identity Guide Version: v0.9 // 2018

Visual Identity Guide

CONTENTS 04.

HISTORY

05.

WHAT WE DO

06.

OUR BRAND

08.

SUB-BRANDS

10.

TYPOGRAPHY

14.

COLOR

16.

EXAMPLES

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Arts Council of Lake Oswego

HISTORY BUILDING COMMUNITY THROUGH ARTS The history of art in Lake Oswego spans several decades. It was in the 1960s that a small group of citizens presented their first art exhibit in the Lake Oswego Library. From that time, art became a priority for the City which resulted in the establishment of the Lake Oswego Arts Commission in 1992. Operating as a Commission for the City Council, this group accomplished many wonderful art projects including the creation of the permanent art collection of the City of Lake Oswego and creating the first outdoor rotating sculpture exhibit, Arts Downtown, now known as Lake Oswego’s Gallery Without Walls.

The Lake Oswego Foundation for the Arts was officially established as a 501(c)3 non-profit organization in March of 2000. In the spring of 2003, the City of Lake Oswego contracted with the Lake Oswego Foundation for the Arts to manage its arts programs. This created a more powerful tool to expand arts programming throughout the City. Currently, the Arts Council of Lake Oswego (official name change from Foundation of the Arts occurred in 2009) manages the art collection, both permanent and rotating, for the City of Lake Oswego, and provides a number of additional programs and services that promote the visual arts throughout the City.

Visual Identity Guide

WHAT WE DO OUR MISSION The Arts Council of Lake Oswego works to ensure that arts are an integral part of life in our community, now and into the future.

OUR PURPOSE To facilitate the placement and preservation of public art in Lake Oswego To provide access to art exhibits for residents and visitors To advance lifelong learning about the arts through educational programs and docent tours

OUR IMPACT Enlivening our built and natural environments, while adding value to Lake Oswego’s economy

Effective collaborative partnerships that strengthen our community Increased visual art appreciation and understanding by all of our residents and visitors Increased arts tourism and visitors as economic drivers for the city and our organization

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Arts Council of Lake Oswego

OUR BRAND OUR MESSAGE The Arts Council of Lake Oswego is a nimble, sophisticated, friendly organization, who actively work to improve life and community in Lake Oswego and the Southwestern Portland metropolitan area. We are part of the fabric of the community, and constantly strive to be a good neighbor. Our public and visual arts administration and programming form an indispensible part of cultural life in Lake Oswego; we thrive as the community thrives, and will continue to continue to grow as the community grow, deeping our relationships for the benefit of all.

OUR ATTRIBUTES Expressive. Essential. Established.

Harmonious. Enduring.

Visual Identity Guide

LOGOMARK

SECONDARY LOGOMARKS

Arts council of

lake oswego SPECIAL APPLICATIONS

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Arts Council of Lake Oswego

SUB-BRANDS Our diverse range of arts programs warrants a varieties of differentiated identities, which nonetheless compliments the overall brand of the Arts Council of Lake Oswego. By utilizing a wide pallette of secondary colors in conjunction with the primary system, a wide spectrum of sub-brands may be established as needed so as to market individual programs in a memorable manner, without diluting the overall brand.

Visual Identity Guide

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Arts Council of Lake Oswego

TYPOGRAPHY

Visual Identity Guide

TYPEFACE 01 GOBOLD

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The arts are an integral part of life in Lake Oswego.

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Arts Council of Lake Oswego

TYPEFACE 02 NUNITO SANS BOLD

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Visual Identity Guide

TYPOGRAPHY AND TEXT HIERARCHY HEADLINE 1

HEADLINE

HEADLINE 2

HEADLINE

HEADLINE 3

HEADLINE

HEADLINE 4

SECTION HEADLINE

HEADLINE 5

HEADLINE OR SUBLINE

BODY TEXT

Body Text of Lorem Ipsum

SMALL TEXT

Body Text for small caption text

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Arts Council of Lake Oswego

COLOR

PRIMARY COLOR ACLO YELLOW

PRIMARY COLOR ACLO BLUE

COLOR CODES

COLOR CODES

CMYK Pantone

RGB Web

0 4 95 108 U

C 255 221 53 #FFDD35

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CMYK 97 63 13 41 Pantone 289 U C RGB 67 79 105 Web #434F69

Visual Identity Guide

SECONDARY COLORS The secondary colors are complementary to our official colors, but are not recognizable identifiers. Secondary colors should be used sparingly, or used as primary colors for sub-brands.

CMYK 47 0 13 0 Pantone 3105 U C RGB 76 206 222 Web #4CCEDE

CMYK 0 0 50 0 Pantone 100 U C RGB 254 243 128 Web #FEF380

CMYK 81 13 51 11 Pantone 562 U C RGB 67 128 122 Web #43807A

CMYK 20 92 22 32 Pantone 216 U C RGB 138 85 102 Web #8A5566

CMYK 86 69 43 Pantone Black 6 U C RGB 76 78 86 Web #4C4E56

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Arts Council of Lake Oswego

EXAMPLES

Visual Identity Guide

BUSINESS CARD PARAMETER Dimensions

3.5 x 2 inches

Weight

400g/m Uncoated white Print

CMYK

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Arts Council of Lake Oswego

LETTERHEAD

PARAMETER Dimensions

Letter size Weight

24lb laser Uncoated white Print

CMYK

Visual Identity Guide

OTHER STATIONERY

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SPECIAL STATIONERY

Visual Identity Guide

ENVIRONMENTAL

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Arts Council of Lake Oswego

ENVIRONMENTAL (CONTINUED)