IDENTITY GUIDELINES
WE ARE A NEW OPER A COMPANY THAT DARES TO BREAK BOUNDARIES 4
In fact, breaking boundaries is in our definition. While traditional opera companies focus on producing the classics and treats new works and contemporary subjects as mere side projects, silver opera solely commits to producing new works, supporting upand-coming artists, and developing a new audience for the venerable art form.
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CUT TING - EDGE. OPER A 6
We produce new works inspired by timely issues that are the lived experience of a contemporary audience. By amplifying artists’ perspectives on inequality, prejudice, civil rights, war, and peace, silver opera aims to contribute to a lively dialog with our audience and inspire positive social change.
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EMPOWERED. OPER A 8
We support artists who are overlooked by traditional opera houses: those who are new to the craft or are of underrepresented populations, but possess uncompromising tastes and undeniable potentials. By empowering these unique voices, silver opera cultivates innovative approaches and helps breathe new life into the world of opera.
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UNCONFINED. OPER A 10
Unique in the opera world, we are not confined to a physical space or geographical area. Our nimble organization allows us to bring the art to communities where an unmet need exists. By bringing opera to unconventional locations, silver opera aims to democratize the art form, performing contemporary works that are germain to community interests.
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U N L I M I T E D. 12
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LOGO Our logo represents our unmistakable identity among worldwide opera companies. Our geographical independence, contemporary approaches and foci are reflected in its sturdy geometry and angularity. It has been designed with care, and must be used with such.
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FULL LOGO
In most cases, where space allows, this logo should be used. It should never appear shorter than 0.75" tall.
LOGOMARK
When space constrains, this logomark may be used.
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INVERTED LOGO
Used on a dark ground with more than 80% saturation (white logomark may be used when space is limited)
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FULL WHITE LOGO
Used on a medium-dark ground with 50% – 80% saturation (white logomark may be used when space is limited)
BLACK & WHITE LOGO
Only used on a ground of silver opera gray (40K)
FULL BLACK LOGO
Used on a light ground with 10% – 30% saturation
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LOGO MISUSES S I LV E R OPER A
Distorted and changed color
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Changed lockup and color
S I LV E R OPER A
Changed typeface and logomark rotation
Not enough contrast
Placement renders logo illegible.
Logotype should never be used alone. 19
COLOR Black, gray, white, yellow: simple, yet no less versatile. Our color system combines basic elements in unexpected ways.
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PRIMARY: MONOCHROMATIC Besides silver opera gray (40K), our scheme utilizes 80 and 15K grays, and 100K black CMYK 0 0 0 100 RGB 0 0 0 HEX #000000 CMYK 0 0 0 0 RGB 255 255 255 HEX #ffffff
CMYK 0 0 0 40 RGB 167 169 172 HEX#a7a9ab
HIGHLIGHTS Bright for small; Dull for large
CMYK 0 0 0 80 RGB 88 89 91 HEX #58585b
CMYK 0 0 100 0 RGB 255 242 0 HEX #fff100
CMYK 0 0 0 15 RGB 220 221 222 HEX #dbdcde
CMYK 0 0 100 15 RGB 227 210 0 HEX #e2d100
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TYPE Now and Proxima Nova: one is geometric, the other humanist. Our type system is contemporary, yet unintimidating.
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NOW
PROXIMA NOVA ALT
Geometric sans serif with some quirks, for our logotype, titles, and headings
Versatile humanist sans serif, for body copy and captions
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 - _ @ # $ % & * “”
1 2 3 4 5 6 7 8 9 0 - _ @ # $ % & * “”
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IMAGERY A distinctive brand needs distinctive images. Our Photoshop actions and templates can be accessed from our internal website to quickly achieve these effects.
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Original
Half-tone diamond pattern
Half-tone diamond pattern, with duotone (yellow & black) 25
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COLL ATER ALS As a digitally-driven organization, our print collaterals are minimal yet impactful. They are limited to program sheets and banners at our performance sites.
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UNTITLED NO. 19 CREATED BY X X X X X X X X X DIRECTED BY X X X X X X X X X
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YAM
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MHILL ST FEST
U N L I M I T E D.
w w w.silveropera .com