Basilio Lo Iacono Italian Designer Portfolio
In the following portfolio six projects will be presented underlining the starting point.
from an ISSUE
1
from a SYMBOL
2
from a TECH
3
from a CHALLENGE
4
from a WORD
5
from a CULTURE
6 2/30
from an ISSUE
3/30
CHINA POST SHORT BRIEF According to the brief of a chinese furniture company redesign a CHINA POST post office.
OPPORTUNITY China Post doesn't have a unified interior design for all its offices and this represents a huge business opportunity. Furthermore from my point of view crosscultural design was a great interesting challenge.
DESCRIPTION The redesign of China Post was done considering chinese culture, brand values, funcionality and state of the art in space design. The result is a modern post office that aims to innovate chinese standards for interior design and raise brand image while giving a better service. As well, the furniture inside was designed according to the same principles, focusing more on the reinterpretation of chinese traditional elements.
OTHER INFO 2014, Master Degree Thesis Polytechnic University of Milan
4/30
5/30
6/30
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9/30
10/30
11/30
from a SYMBOL
12/30
EL SHORT BRIEF Design a decorative lamp made of laser cut acrylic.
OPPORTUNITY To find an inspiration that can keep the lamp simple but at the same time appreciated by everyone.
DESCRIPTION EL is a black cubic lamp inspired by the ancient cult of Saturn, whose traces are found almost everywhere in the world. Its square holes, apparently of a different size due to the tilted faces, project overlapping shadows that create an almost mystical atmosphere.
OTHER INFO 2012, Product Development Studio Polytechnic University of Milan 13/30
14/30
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from a TECH
18/30
FLAP SHORT BRIEF Design an object using laser cut tech.
OPPORTUNITY Try to exploit laser cut by building something useful, as simple as possible yet particular.
DESCRIPTION FLAP is a coat hanger build from a single sheet of stainless steel, easy to be sold - flat pack - and to be installed. Could be also produced in a cheaper yet funnier way using lacquered steel.
OTHER INFO 2013, Product Service Development Studio Jiangnan University of Wuxi
19/30
20/30
from a CHALLENGE
21/30
OLYMPIA SHORT BRIEF Design a kitchen scale.
OPPORTUNITY Many scales have already been produced and quite often they don't look pleasant; users usually conceal them after use.
DESCRIPTION OLYMPIA was then designed as a challenge; an experiment that takes advantage of stainless steel properties and mixes them with the use of existing objects. The result is a sculptural object, thin, linear, elegant, slender but at the same time stable, which subverts the collective imagination of scales in a continuous challenge to gravity.
OTHER INFO 2012, Product Development Studio Polytechnic University of Milan 22/30
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from a WORD
24/30
DISCOVERY SOLAR PANEL
SHORT BRIEF Design an object based on curiosity.
OPPORTUNITY Curiosity is the desire to know more but also something that can make you wonder. Whenever we approach something new being curious we are more open and we accept more differences. In our global world broadening this curiosity could help us understand each other culture better, without less fear of the unknown.
ZOOM LEVER
OCULAR PROXIMITY SENSOR
OLED DISPLAY BATTERY DIGITAL COMPASS GPS SENSOR HANDLES
DESCRIPTION DISCOVERY is a digital scope that allows users to explore the world from a single point. Viewers can turn it around or moving forward through a lever, always seeing beyond what's in front. This product would like to leave the viewer a pulse to know more, to question himself about what's unknown, to travel and discover how beautiful and worthy to protect is the world where we live in, to respond their curiosity while provoking more and more curiosity.
OTHER INFO 2013, Lexus Design Context
25/30
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from a CULTURE
27/30
PULSE SHORT BRIEF Design an object inspired by a chinese traditional material.
joy
anger
fear
grief
calm
OPPORTUNITY Silk, the chosen material, has some important emotional properties connected especially to his touch. Furthermore the chinese word for silk - � (Si1) sounds like �, that means think and is used to express nostalgia, missing between people.
DESCRIPTION Based on the connection between missing someone and emotions, we focused on a project for long distance relationship. PULSE is composed of two objects - a bracelet and a lamp - and a smartphone app. Using the proper technology the first one can record biological signals that can be fetched by the app. Through this they can be forwarded to the partner's app and then sent to the lamp, where finally emotions will be transformed into colors.
OTHER INFO 2013, Product Service Development Studio Jiangnan University of Wuxi 28/30
29/30
“
A journey of a thousand miles begins with a single step. Lao-tzŭ
”