NEWS ROOM
NEW ERA BEGINS FOR HITACHI CONSTRUCTION MACHINERY AMERICAS WITH NEW EQUIPMENT AND EXPANSIONS UNDERWAY
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heavyequipmentguide.ca | MARCH 2022
itachi Construction Machinery Americas Inc. (HCMA) is launching the next chapter for Hitachi Construction Machinery in North America and Latin America. On March 1, 2022, HCMA officially began leading the Hitachi brand’s construction and mining equipment sales and service support efforts. At a commemoration celebration event held for employees at the HCMA headquarters in Newnan, Georgia, HCMA CEO Alan Quinn and HCM Executive Vice President and Executive Officer Yasushi Ochiai outlined what customers, dealers, and the industry can expect moving forward. During his address, Ochiai said that this expansion in North America and Latin America will be one of the most important for the company in the 70 years that HCM has been developing, producing, selling, and servicing construction and mining machinery. “It has been the dream of many years for HCM to explore its own business in the region, not only with wheel loaders but also with other products, services, and solutions. Expansion of business in the Americas will give further momentum to the development and production of new machinery, and the promotion of sales and services. The Hitachi Construction Machinery Group will become a true global player,” Ochiai said. Quinn added that March 1 marked a historic day for HCMA: “While Hitachi equipment has been used on construction sites and mines throughout the region, moving forward, dealers and customers will experience Hitachi the same way the rest of the world does with a direct relationship. We are preparing to launch new machines and technologies while focusing on having a more direct relationship with our customers and dealers. We will do whatever it takes to be the best supplier our customers and dealers work with.”
