July-September 2016 Bay Biz by Bay County Chamber of Commerce

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8 22 10 16 departments 8

POLITICAL PERSPECTIVE Updated Regulations for Shell Island

18 EDUCATION

20 26

Participants Explain How Chamber Programs Impacted Their Lives

28 32 34 36 37

BIZ LIST BYP MEMBER TO KNOW CHAMBER EVENTS CALENDAR NEW MEMBERS MEMBER ANNIVERSARIES

ECONOMIC PROFILE WORKFORCE CONNECTION

features 10

COVER STORY

TOURISM APPRECIATION MONTH

Bay Countyâ&#x20AC;&#x2122;s Hidden Gem

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PUBLISHER Carol Roberts EXECUTIVE EDITOR Brittany Cole CONTRIBUTING WRITERS Carol Roberts Brittany Cole Brandi DeRuiter Erykah Bell Kim Bodine Elizabeth Smith J. Cole Davis Savannah Harless LAYOUT & DESIGN Sean Brosnan GORGEOUS (strategic branding + design) getgorgeo.us | 850-888-8GRG COVER Panama City Community Development Corporation Welcomes Guests CONTRIBUTING PHOTOGRAPHERS Desiree Gardner Photography, Brittany Cole, Tyndall AFB, Panama City CDC, and Sarina Di Calogero BAY BIZ MAGAZINE c/o Bay County Chamber of Commerce 235 W. 5th Street Panama City, FL 32401 850.785.5206 information@baychamberfl.com Online: www.panamacity.org facebook.com/baychamberfl twitter.com/baychamberfl

The Bay Biz is published quarterly by the Bay County Chamber of Commerce, 235 W. 5th Street, Panama City, FL 32401 850.785.5206 POSTMASTER send address changes to: Bay County Chamber, 235 W. 5th Street, Panama City, FL 32401 or email brittany@baychamberfl.com. The Bay Biz welcomes story ideas from its readers. Email to brittany@baychamberfl.com. To request additional copies, contact 850-785-5206.

LIFETIME

RIUM A U Q A E H R AT T SLEEPOVE EVER

TS N E R A P T BES N REN ALLE

ATLANTA

DAR

4-8-2016 ITY

C PANAMA

Global access with daily flights on Delta, Southwest, United and Silver | IFlyBeaches.com B AY B I Z

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I’m so excited over the possibility of new welcome signs into our community. Pictured below is a rendering of what they could look like. The Bay County Commission is awaiting permits from FDOT and when in hand the county will be bidding out the sign and landscape work. Yes, it’s that first impression thing again.

On November 8, 2016, the voters of Bay County will decide on a one-half cent Infrastructure Surtax. I’m not sure if everyone realizes only property owners via your property taxes pay for these types of improvements. Our infrastructure is aging and we must address our flood problems; much needed road resurfacing; water/sewer; sidewalks and more. This surtax makes it fair and equitable to all. Each municipality will get their share of the dollars collected based on population, and of course the unincorporated areas, of which I personally call home, will receive its share. The time has come for everyone including our visitors to share in this responsibility. I think most would agree that they would much rather pay in this way rather than their property taxes being increased. With this change we could even experience a reduction in our property taxes. So in short, I really encourage you to do your homework on this important issue and to vote “Yes” on November 8th.

I’ll get off that soapbox for now. On a lighter note, wow, what a summer we are having. As I do annually, I took the grand kids for a staycation on our beautiful Panama City Beach. We had a blast at Shipwreck, the movies (if you haven’t seen Finding Dori, you have to go), lots of great food and that most precious part, our sandy white beaches. It was amazing sitting on my balcony, with a cup of coffee watching dolphins play in my back yard, the Gulf of Mexico. Lots of folks know that I recently celebrated a birthday and my dear husband surprised me with a kayak. I have enjoyed it immensely and have been on Econfina, Holmes Creek and the Chipola. We have so many natural resources to enjoy in our region, so get out and find your, “Happy Place”. I have and its good therapy. Speaking of tourism, the Bay County Chamber recognized Tourism Appreciation Month during the month of May with the kick off at First Friday, volleyball tournament and the Spring Classic Golf Tournament. A special thank you goes out to our month long sponsors the Bay County TDC and the Panama City CDC. Pictured to the left are me and my partners in crime, Jennifer Vigil, CEO of the PC CDC and Dan Rowe, CEO of the Bay TDC. Fun was had by all while recognizing the importance of tourism and its economic impact on Bay County. During First Friday the TDC had billboard of landmark attractions on Panama City Beach. I particularly honed in on the one of Fun-Land as it was my first job, working the skee-ball. To take it a step further, my mother worked there; my brother did all of the repairs on the arcade games and my sister worked in the gift shop. Yes, it was a family affair. After hearing my story, my friend Dan Rowe graciously gave me that billboard and I look at it every day in my office. Thank you, Dan!

While I’m on the subject of improvements, I must once again drive home the importance of our community portraying a positive visual image. You’ve heard the line before, “first impressions are lasting impressions”. Government and our tax dollars can only do so much to improve the look of our community with landscaping, mowing of right of ways, etc. Our community is currently going through many changes. There are lots great things on the horizon for Bay County and there are numerous consultants, investors, potential new industry/employers taking a long hard look at our community. I ask that you take a look around your home and business and just ask yourself, “am I portraying a positive visual image?” 6

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We hope you enjoy this issue of Bay Biz, and we encourage you to share story ideas for future issues.

Have a great summer!

Carol Roberts President/CEO

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Updated Regulations for Shell Island by: Brandi DeRuiter, Vice President of Governmental Affairs, Bay County Chamber of Commerce

or locals and tourists alike, Shell Island is a favorite destination to enjoy the unspoiled beauty of pristine sugar white beaches that are like no other. Whether taking a walk, snorkeling in the emerald waters, watching dolphins, enjoying sunsets over the Gulf, or spending the day relaxing and socializing with other boaters, this destination offers year round enjoyment and is embedded in the hearts of many. There is no shortage of nostalgic memories connected to this local paradise.

the eastern half of the island is federal land owned and managed by Tyndall Air Force Base.

Before Shell Island was a recreational destination, it was home to Native Americans and was visited by Spanish explorers and pirates. Several archeological sites and remnants of an early 20th Century zoo can still be found.

The State owned portion of Shell Island is managed through the St. Andrews State Park Unit Management Plan that is updated every 10 years, and approved through the Acquisitions and Restoration Council. This two-year updating process involves public hearings and advisory group meetings that allow for public input.

Shell Island Ownership

Shell Island is owned by several different government entities as well as private parcel owners. A 30-acre parcel located on the extreme west end of the island is owned by the United States Coast Guard. The remaining majority of the western portion of Shell Island is owned and managed by the State of Florida Department of Environmental Protection, Division of Recreation and Parks and is part of St. Andrews State Park. Privately owned parcels in the Spanish Ante subdivision including Bay County rights-of-way comprise the center, while 8

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Updated Regulations for State Owned Land on Shell Island (St. Andrews State Park)

Each government entity is responsible for regulating and managing their own area of ownership resulting in multiple, separate and unique sets of regulations for Shell Island.

According to DEP officials, management plan updates developed were intended to assure that recreational access to the island remains a top priority, not to stop or change current access. Recreational use is encouraged through proposed development of boardwalks, trails and restrooms. Certain management activities are extended within the buffer zone of sovereign submerged land along the entire shoreline of St. Andrews State Park, including Shell Island. The buffer zone

PANAMA CITY

STATE PARK SHELL ISLAND

TYNDALL AFB TYNDALL PROPERTY OPEN TO THE PUBLIC WITH PERMIT

begins at the mean high water line or from the edge of emergent vegetation and extends 50 feet into the water. Management actions occurring within the buffer zone are limited to patrolling for removal of trash, litter, and other debris, public safety and emergency response activities, as well as monitoring natural and cultural resources. One item to note is that park rules are separate from management activities and do not extend into the water.

Proposed Facility and Infrastructure Improvements

The conceptual land use plan for Shell Island proposes several items to improve access, offer wayfinding, provide interpretation of the park’s natural and cultural resources and increase the comfort and safety of visitors. Primitive restroom facilities are planned at the boardwalk, at the concession docks at Spanish Ante Pointe, and at the proposed boardwalk at the west end of the island. Interpretive panels are planned throughout and a planned designated wilderness preserve. Access to the 470 acre preserve is permitted at any point along the shoreline.

Updated Regulations for Federally Owned Land on Shell Island (Tyndall Air Force Base)

Tyndall Air Force Base recently loosened its recreation regulations on federally owned land at Shell and Crooked Islands. Officials say a common-sense approach was used to modify the Outdoor Recreational Program to help balance Tyndall’s environmental responsibilities and security needs with the community’s recreational needs. The updated rules are the least restrictive recreational regulations on Tyndall land in several years. The regulations, which now require a simple permit instead of a DoD identification card to access Shell and Crooked Islands,

gives the commander an accountability tool if the island or its wildlife is damaged. Tyndall’s Natural Resources office manages the ecology of the islands and helps protect the 47 endangered species of plants and animals on the base. Officials say the permitting process helps educate visitors on how to be good stewards of federal lands while enjoying its natural beauty. A recreational permit costs $11. Permit fees are used to maintain the Natural Resources program, which is required by DoD mandate to be “self-funding.” Hunting and fishing on Tyndall land still requires a DoD identification card, or “DBIDs card,” in addition to a permit. State licenses are also required. (DBIDs is a Defense Biometric Identification Card). A good rule of thumb to remember is, “Anything behind the gate requires an I.D. card.” Tyndall property outside the fenceline, like Shell or Crooked Islands, simply requires a permit. Everyone on Tyndall property is required to carry either a government issued DBIDs card, a permit, or both, depending on your location and activity. It should be noted that none of the regulations apply to boaters. Permits or I.D. cards are only required when boaters step ashore on Tyndall property above the “high water line.” To apply for a permit, or just learn more, visit: https://tyndall. isportsman.net/ The Bay County Chamber holds the position to maintain the historical recreational use on State owned land on Shell Island. The Bay County Chamber supports Tyndall Air Force Base in their management of Federally owned land on Shell Island.

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The new launch of Destination Panama City aims to lure tourists to experience the charms of the laid-back city overlooking St. Andrews Bay.

November 2013, the Bay County Chamber of Commerce launched a campaign to earn local government and community approval for a referendum for a new Panama City Tourist Development tax (aka, “bed tax”). Panama City residents voted to enact the tax in September 2014. “Based on past occupancy rates for the 1,550 rooms, we estimate the tax will generate $1.4 million in revenue annually,” says Carol Roberts, president of the Bay County Chamber of Commerce. “As we draw more tourists to the area through aggressive, multifaceted marketing, we would expect to see revenue from the tax increase.” The tax is

a user fee assessed on anyone who rents or leases any type of accommodations, including hotels, condos, apartments or houses for less than six months. “We wanted to be sure the tax was levied across the board on all accommodation types, so we weren’t, in effect, incentivizing tourists to favor one type of accommodation over another, putting some accommodation types at a disadvantage,” adds Roberts. Among other things, one purpose for the tax is to provide revenue to create a destination marketing organization for promoting tourism in Panama City. “One thing that helped the tax pass among citizens, including B AY B I Z

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PA N A M A C I T Y FLORIDA

Where Life Sets Sail

Welcome to Destination Panama City! The official destination marketing organization of Panama City and a division of the Panama City Community Development Council, Inc., a 501(c)(6) not-for-profit corporation. Our mission is to generate economic benefits for Panama City through the attraction of leisure, group, meetings and events, and medical visitors. We work to provide a positive experience for all guests. Destination Panama City serves as the liaison between customers and stakeholders. Customers include meeting planners, tour operators, individual tourists and media. Stakeholders include government, citizens and industry organizations. Industry organizations include lodging, dining, arts, attractions, shopping, transportation, associations and government agencies. Destination Panama City helps generate economic benefits for Panama City through the power of collaboration and partnership. We inspire people to visit our great destination and to experience the products and services offered by our stakeholders. Destination Panama City will provide visitors with the necessary tools and information to plan their visit through a comprehensive new website DestinationPanamaCity.com, a Visitors Guide, social media, public relations and advertising.

ANAMA CITY FLORIDA

Where Life Sets Sail Jennifer M. Vigil

President & CEO Destination Panama City 1000 Beck Avenue Panama City, FL 32401 850.215.1700 info@destinationpanamacity.com DestinationPanamaCity.com

Our vision is for all stakeholders and citizens of Panama City to support the local tourism industry because they understand how the economic benefits generated - jobs and revenues - improve their quality of life. We invite you to join us in welcoming visitors to Destination Panama City.

Who Visits Panama City? In 2015, Young Strategies, a national destination marketing research firm, conducted an online survey of individuals who had recently stayed in one of Panama Cityâ&#x20AC;&#x2122;s lodging properties to determine the profile of the current Panama City visitor.

TRAVELERS

Hereâ&#x20AC;&#x2122;s what they found: Average age: 49 years old

TRANSPORTATION

Trip purpose: 88% Leisure 8% Business 4% Conference/Meeting/Event Top 4 Leisure Trip Purposes: 36% Visiting Friends & Relatives 25% Beach 14% Relaxation 5% Festival/Event Average Party Size: 2 visitors Peak Time to Visit: March through July, May is the highest month of occupancy

SERVICES/BUSINESSES CAFE

Average length of stay: 5.7 nights (leisure)

CAFE

PA N A M A C I T

SALES, EMPLOYMENT, WAGES, TAXES

Outside Goods & Ser vices

Local Goods & Ser vices

Panama City F LLodging ORIDA Properties Local Where Life Sets Sail Economic Impact Based on bed tax collections, the lodging partners of Panama City collected $30,104,116.40 in short term rental receipts from January 2015 - December 2015. Panama City lodging partners employed over 400 people and paid $7,000,000 in wages.

accommodation owners, is that the revenues derived from the tax will directly benefit those same accommodation owners since the funds received will be used to attract more visitors to the area,” explains Roberts. “That was one reason why the Chamber was so enthusiastic about driving the campaign.” Another argument for taxing accommodations was to provide a strong incentive for destination marketing to attract overnight guests. “Panama City has always had some visitors who drove over from the beaches to spend a few hours, or even most of a day,” explains Roberts. “But then they return to their house or condo at the beach, so for the most part they’ve not been staying here.” Destination marketers refer to the phenomenon as “heads in beds.” When tourists stay overnight – especially for multiple days – they tend to spend more for such items as meals, shopping and recreation. “An added benefit is that they have more time to explore all Panama City has to offer – amenities they may completely miss if they simply drive in and drive out in one day,” says Roberts. “Momentum can really build as word gets out about how much we have to offer. We’ve been a hidden gem for quite some time, and now is the time to capitalize on that.” One year and 10 months after the referendum was passed, after much planning, Jennifer Vigil, President and CEO of the recently formed Destination Panama City, sits in the beautifully repurposed historic bank building on the corner of Beck Avenue and West 10th Street in Historic St. Andrews, pondering all the assets that make the city a compelling destination. “It starts with two very distinct and pedestrian-friendly neighborhoods – Downtown Panama City and Historic St. Andrews – and radi14

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ates out from those two points,” Vigil muses. “There is so much here to appeal to diverse interests, it’s just a matter of Panama City sharing what we have known for so long with the rest of the world.” The old bank building is command-and-control for the fledgling destination marketing organization, but while the building provides office space for Vigil and her staff, it serves a more strategic purpose for fulfilling Destination Panama City’s mission. The building’s airy, sun-filled lobby houses a striking visitor’s center that serves as a gateway to Panama City, and sets the stage for visitors eager to explore the city’s many distinctive offerings. The paint is barely dry on the center, which held its grand opening and ribbon-cutting on June 10. Despite the physical presence of the visitor’s center, the approach for luring tourists to Panama City is not based on a build-it-and-they-will-come philosophy. The brick-and-mortar presence is meant to facilitate visitors after they are motivated to visit by an aggressive and multifaceted marketing campaign. The campaign itself was a year in the making, as Vigil and her board engaged a leading national destination marketing strategist to take a survey of existing assets the city can immediately capitalize on, as well as identify underdeveloped or yet-to-bedeveloped assets that will help add more diversity and draw for tourists. From that survey, Vigil and the board were able to formulate a sophisticated and segmented marketing plan that is both immediate and forward-thinking. “Naturally, we wanted to hit the ground running by highlighting existing amenities and assets,” says Vigil. “But we’re also looking into the future, both short and long-term, and working hand-in-hand with city leaders and developers with a strategic

eye towards how the city can grow assets along with increasing tourism. The relationship between growth in tourism and growth in the assets we’ll have to offer is symbiotic.” Vigil notes the plans to redevelop the City Marina as a prime example of taking an existing asset and greatly re-visioning it so it remains viable both now and well into the future. The overarching strategic plan Destination Panama City developed and is executing involves creating a core message that highlight’s the city’s sense of “newness” among potential destinations by capitalizing on experiences that are unique to Panama City. Vigil and her team have encapsulated this core messaging into a slogan: Uniquely PC. The execution of this strategy looks something like an all-out blitz, combining both paid and earned media placements, both national and regional and in key target markets around the country, such as those with direct flights to Northwest Florida Beaches International Airport. Advertisements include local imagery and a tone that communicates the city’s casual, laid-back, fun-loving – and sometimes quirky – way of life. “For example, we wanted to tap into and communicate Panama City’s strong creative community,” says Vigil, “so we held a song contest for music to serve as the ad soundtrack. The winning song is accompanied by the St. Andrews Ukulele Orchestra, but the ad also shows video footage of the diverse amenities we have to offer, all set in the beautiful natural and built environment we are so fortunate to have.” Launching its campaign with the digital age in full swing, all marketing efforts will also drive curious travelers to the destination’s new website (DestinationPanamaCity.com). Further bolstering Panama City’s digital presence, as well as serving as another avenue for reaching wired travelers, Destination Panama City has launched a savvy social media campaign that will take into account Trip Advisor, as well as use sophisticated Geotargeting techniques. Rounding out the assets designed to engage potential visitors, Uniquely PC has also designed a new 40-page Destination Panama City Visitor’s Guide available in either a downloadable or traditional print format.

antiques, to boutiques, to art galleries, to outdoors outfitters), all in a relatively compact area. And it’s a quick jaunt from St. Andrews to Downtown either by automobile or bicycle – and points further afield. Vigil notes, “Once our marketing campaign captures the interest of potential visitors, our website, visitors guide and social media channels do an excellent job of engaging them in all that Panama City has to offer.” The survey also identified specific assets that will appeal strongly to particular market segments: visual and performing arts; culinary diversity; annual events; water sports; culture and history, including Panama City’s unique maritime and African American cultures; small meetings and events; and, eventually, medical tourism. Target markets range from millennial couples and young families to baby boomers and empty nesters. Geographically, the survey supports that Panama City can draw strongly from markets with direct flights (such as Atlanta, Baltimore/Annapolis, Nashville and St. Louis), regional drive markets (such as Tallahassee and Birmingham) and snowbirds from the Northeast and Midwest. “Many of these markets have been coming to Bay County for decades, so they’re already familiar with, and see the appeal of, the area. They’re just not familiar with what Panama City has to offer. Our mission is to change that.” Vigil and the city leaders who share and support her vision are assured that the city’s potential to attract tourism has long been latent, making the city a hidden treasure. But these leaders also understand there is a learning curve in overcoming the misconception, even locally, that the beaches are where tourists go to recreate and Panama City is where locals live and work. “We’ve been selling ourselves short for a long time,” says Vigil, “but we feel the time is ripe to emerge from our shell, and share what so many of the elements that make Panama City such a wonderful place to live and also make it a wonderful place to visit. This area has so much more distinctive things to offer than simply our wonderful beaches.”

Based on the marketing survey, the initial marketing campaign will heavily focus on the two main neighborhoods in Panama City, Downtown and Historic St. Andrews. Both neighborhoods offer diverse dining, entertainment and shopping options (from B AY B I Z

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Participants Explain How Chamber Programs Impacted Their Lives I have called home my whole life. In fact, during my time with the program, we were able to tour such places as the Navy and Air Force Bases, Bay Medical Sacred Heart, Berg Steel Pipe, WJHG News Channel 7, Lamar Advertising, and many others. It was truly a look at Bay County I would not have had the good fortune to see if not for this program. What surprised me the most about my time with JLB is what I learned about myself and what I would potentially like to do in the future. One of our first trips out was medical day. This excursion took us to Bay Medical Sacred Heart, HealthSouth, The Eye Center of North Florida, Emerald Coast Hospice, and Gulf Coast State College. Throughout the day I was exposed to surgeries that ranged from putting a stint into a heart to a cataract removal. I also met a professor at FSU, who spoke to our class about being a Nurse Anesthetist. Before she spoke to us, I knew very little about this career path, but by the end of her lecture, it was something I was very interested in.

My Junior Leadership Bay Experience by: Savannah Harless, 2015-2016 Junior Leadership Bay Graduate

As a junior in high school, looking at potential career fields and colleges, you often think you know all the possible opportunities in your hometown. However, Junior Leadership Bay (JLB) taught me there is a lot more to Bay County than meets the eye. When I enrolled in JLB, I knew I would see places in my community that I had never seen before, but I had no idea the range of opportunities I would have available to explore in the place 18

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I went home that afternoon, full of excitement and decided to email the professor to ask if there was any way I could shadow her. Within an hour or two, she emailed me back and enthusiastically agreed. A couple weeks later, I met her at Gulf Coast Regional Medical Center at 5:45 a.m. There I received my scrubs for the day and followed her and her students as they worked three or four surgeries. I was able to see procedures ranging from a leg amputation to a mole removal. It was an amazing experience because I was able to look around me and witness how medicine and technology is evolving, as well as witness firsthand the different jobs within an operating room. This experience has led me to narrow down my options and focus on some career paths. So, while I am still a little unsure of my final destination, I have narrowed my scope to either being a Physician's Assistant or a Nurse Anesthetist. Without my time in JLB, I am not sure I would have this focus. However, Junior Leadership Bay didnâ&#x20AC;&#x2122;t just help me choose a career interest, it also allowed me to meet students from all the different Bay County high schools. While it was a little awkward at the beginning, we learned about each other quickly through the ropes course on Tyndall Air Force Base. It was a unique opportunity to bond as a group and become the team we would need to be to complete our end project. So even though we started out not knowing each other, our shared experiences, helped us to become good friends.

Overall Junior Leadership Bay was an amazing experience and I don't regret even one minute of it, because I know the experiences I’ve had through the program will be extremely beneficial to me in the future. The JLB students are selected by school leadership through an application process. The applications will be solicited from juniors at each public and private high school in Bay County. Home-schooled students are welcome to apply. Copies of the application form will be available at a designated counselor's office.

looking forward to each session. Every other week my classmates were all quick to ask for updates and “ooh” and “aah” over the latest pictures. My next surprise came as our sessions continued. I noticed myself regularly telling friends about what I’d done or seen during Leadership Bay. I don’t know how many times I’ve driven past the Navy Base, or Gulf Power, or Panama City Marine Institute, but had no clue what really went on there. As we traversed the county looking like a very professional group of Bible salesmen, I knew enough to know we were getting access to things most people never see. I couldn’t help but talk about how I was quitting my job to become an F-22 pilot, or how cool the machinery at Berg Steel Pipe was, or how there were rare magnolia trees along the Econfina River. But mostly I talked about quitting my job to be an F-22 Pilot. Each session it was clear we were being treated much more important than we actually were by people who had much more important things to do. And the final surprise was these 26 strangers. Once we got past the awkwardness of this bi-monthly business themed blind date, I found that my classmates were all smart, humble, and most of all, impressive people. We went from strangers, to Facebook friends, to actual friends. When the time came to choose and execute a project, everyone came together without a hint of argument, ego, or self-interest. At the end of our last session, I couldn’t help but think that I was going to miss them. But even more surprising was being certain that I’d keep in touch with all of them.

My Leadership Bay Experience

by: J. Cole Davis, 2015-2016 Leadership Bay Graduate I was an admittedly reluctant Leadership Bay participant. Others in my firm were past graduates and all had nothing but good things to say, but nonetheless I was unenthused to apply. My wife and I were expecting our first child and my job was getting busier by the day. Being born and raised in Bay County, you tend to think you’ve seen everything and know everyone. So the idea of spending every other Wednesday traveling the county with 26 strangers was not my ideal scenario. I remember filling the application form out and under the section asking why this was the best time for me to participate and thinking an honest answer would have been “beats me.” So as I sat in a conference room on our first day trying to determine the “color of my personality”, my skepticism increased.

You often hear that Bay County is a “good ole boy’s club.” I think that’s true but not the way people mean it. Our community is small and many people here have been invested in it for a long time, but what Leadership Bay showed me is that the barrier to entry into that club is not as difficult as people think. What Leadership Bay shows is that this community is eager for new people and ideas and that the decisions are made by those who show up. Leadership Bay is that invitation to show up, to invest in your community, and be a part of that club. I lived here my entire life without really seeing that until now. They say becoming a parent makes you see the world with new eye. I’m glad this experience was my first with these new eyes. I’m glad I was a part of this class, with these people, at this time. Applications for the 2016-2017 Leadership Bay Class are now being accepted until August 5th at 4 p.m. at the Bay County Chamber of Commerce. For more information on how to apply, visit PanamaCity. org.

I suppose the fact that I am writing this proves how wrong I was. As the Leadership Bay retreat began, my wife was two weeks overdue and understandably miserable and I wasn’t sure who had it worse (it was her). But a funny thing happened during those two days. Somewhere between our Robert’s Rules of Order workshop turned into a heated debate about drinking at an elementary school and trying to tame a “magic helium stick”, I started enjoying myself. Our son Henry was born the following Monday. Even though our newborn was giving me hourly lessons on what I was doing wrong and sleep became a myth, I found myself increasingly B AY B I Z

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current labor statistics for Bay County

LABOR FORCE

EMPLOYED

UNEMPLOYED

UNEMPLOYED RATE

MAR 16

87,378

83,266

4,112

4.7%

APR 16

86,995

83,060

3,935

4.5%

MAY 16

87,900

84,145

3,755

4.3%

MAR 15

86,823

82,017

4,806

5.5%

APR 15

87,856

83,350

4,506

5.1%

MAY 15

89,257

4,860

5,241

5.4%

real estate sales EXISTING SINGLE FAMILY HOMES

REALTOR SALES

MEDIAN PRICE

REALTOR SALES

MEDIAN PRICE

MAR 16

278

$173,294

23,758

$209,500

APR 16

269

$185,000

24,144

$213,000

MAY 16

MAR 15

262

$194,413

23,902

$190,000

APR 15

148

$176,750

24,292

$195,000

MAY 15

222

$184,700

24,426

$200,000

CONDO - TOWNHOME SALES MAR 16

122

$215,900

10,076

$155,000

APR 16

121

$210,000

10,738

$160,000

MAY 16

MAR 15

156

$224,450

10,843

$150,100

APR 15

133

$132,000

11,340

$153,245

MAY 15

122

$199,000

10,443

$158,000

Bay County building permits

RESIDENTIAL

COMMERCIAL

MAR 16

APR 16

MAY 16

MAR 15

APR 15

MAY 15

TAXABLE SALES

TAX COLLECTIONS

MAR 16

$491,205,833

$268,078,167

$17,054,501

APR 16

$615,229,508

$340,476,338

$20,760,997

MAY 16

MAR 15

$456,520,104

$249,107,444

$15,987,156

APR 15

$661,007,439

$355,189,200

$21,755,324

MAY 15

$527,348,451

$305,985,013

$19,018,413

J U LY - S E P T E M B E R 2 0 1 6

MEDIAN AGE: 40 LABOR FORCE: 87,575 AVERAGE WAGE: $34,776 HOUSEHOLDS: 67,388

PER CAPITA INCOME: $24,937

GROSS SALES

B AY B I Z

BAY COUNTY POPULATION: 181,635

HOUSEHOLD INCOME: $47,274

Bay County sales tax collections

2016 Bay County Demographic Snapshot

April - June 2016 Bay County bed tax collections

PANAMA CITY BEACH

MEXICO BEACH

PANAMA CITY

FEB 16

$662,042

$25,880

$92,834

FEB 15

$683,822

$27,435

$87,846

% CHANGE

-3.19

-5.67

5.68

MAR 16

$1,193,280

$47,830

$159,731

MAR 15

$2,012,775

$44,946

$200,483

% CHANGE

-40.71

6.42

-20.33

APR 15

$1,445,943

$60,059

$153,227

APR 14

$1,532,651

$47,750

$130,848

% CHANGE

-5.66

25.78

17.10

Northwest Florida Beaches International Airport passenger traffic

TOTAL PASSENGERS

COMMERCIAL OPERATIONS

MAR 16

81,006

1,335

APR 16

80,274

1,304

MAY 16

93,028

1,322

MAR 15

81,552

1,333

APR 15

82,101

1,343

MAY 15

95,026

1,457

National, state & local unemployment rate (Jan 1990 to Jan 2016) 16.0

14.0

12.0

10.0

8.0

Florida US Bay County

6.0

4.0

2.0

Jan-16

Jan-15

Jan-14

Jan-13

Jan-12

Jan-11

Jan-10

Jan-09

Jan-08

Jan-07

Jan-06

Jan-05

Jan-04

Jan-03

Jan-02

Jan-01

Jan-00

Jan-99

Jan-98

Jan-97

Jan-96

Jan-95

Jan-94

Jan-93

Jan-92

Jan-91

Jan-90

0.0

B AY B I Z

J U LY - S E P T E M B E R 2 0 1 6

9th Annual Volleyball Tournament 1st

2nd

3rd

Congratulations to our 9th Annual Volleyball Tournament. “Uncivil Servants” (City of PCB) took home 1st place, 2nd place was awarded to “Spikin’ Ball Takin’ Names” (Powell Broadcasting), and “Capt. Crush” (Capt Anderson’s Marina) won 3rd place. Best Team Name was awarded to “Notorious D.I.G.” (Panama City CDC) and “Fun Patrol” (Dave & Busters) won Best Team Shirts.

20th Annual Spring Classic Golf Tournament 1st

2nd

3rd

Spring Classic Winning Teams (pictured left to right): 1st place: Cody Shields, Mike Vogler, Matt Sowell, and Brian Moore 2nd place: Griff Griffitts, Chad Harrison, Lyndsey Harrison, and Mark McKinney 3rd place: Shane Southerland, Steve Southerland, Suzanne Way, and Bart Way

The Great Golf Ball Drop 22

B AY B I Z

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Amy Hoyt wins $500 in the Great Golfball Drop.

Why the Bay County Chamber of Commerce Celebrates Tourism Appreciation Month by: Elizabeth Smith Vice President, Events & Foundation, Bay County Chamber

The Bay County Chamber presents “Tourism Appreciation Month” each year during the month of May. The State of Florida recognizes a week in May for Tourism Appreciation to highlight the importance of tourism in the state, but the Bay County Chamber takes it a step further to recognize our number one industry. What does tourism mean to Bay County? According to the Panama City Beach Tourist Development Council, in 2014 visitors spent over 1.23 billion dollars in Bay County. That means those who came to our area are spending an average of over 3.4 million dollars a day in our restaurants, stores and local attractions.

May First Friday Members enjoy celebrating Tourism Appreciation Month at the May First Friday event.

To celebrate the industry and those who work so hard to keep visitors happy while they stay here, the Bay County Chamber of Commerce hosts several events. The month kicks off with a tourism themed First Friday event, and continues with a Volleyball Tournament and Spring Classic Golf Tournament.

Thank you to everyone who sponsored events for Tourism Appreciation Month: Bay County Tourist Development Council, Panama City Community Development Corporation, United Way of Northwest Florida, Spinnaker Beach Club, Comcast Business, Gulf World Marine Park, Capt. Anderson’s Marina, TECO, Geico, and Bill Cramer Chevrolet Cadillac Buick GMC. B AY B I Z

J U LY - S E P T E M B E R 2 0 1 6

Greg

WILSON

for

State Attorney

EXPERIENCED

- Former Law Enforcement Officer and SWAT - Former Chief Assistant State Attorney, responsible for the daily management of the State Attorney's Office - Greg was directly responsible for managing 114 employees, 33 attorneys and 13 investigators while managing an 8 million dollar budget. - Founded and successfully managed 5 private law offices in the circuit - Only candidate who is a FL Bar Board Certified Criminal Trial Attorney

DEDICATED

- Father to 7 children, husband, coach, board member and volunteer - Appointed by Governor Rick Scott to the 14th Circuit Judicial Nominating Commission - Over 12 years of service to Florida State Attorney offices under 4 different State Attorneys. - Lifetime member of the NRA and committed to protecting our 2nd Amendment rights.

FOCUSED

- Increase the number of prosecutors assigned to child abuse and sexual abuse cases from 1 to 3 - Assign a dedicated prosecutor for paid seniorfor abuse exploitation crimes Political advertisement and and approved by Greg Wilson, - For last 5 years non-attorney support have been from pay increases, Republican for Statestaff Attorney 14thexcluded Judicial Circuit everyone regardless of position will be evaluated on merit - Will work to implement a Veteran's court focused on the unique issues and needs of our valued service men and women - Direct our resources to combat the 6% career offenders who are responsible for 40% of the crime in our communities - Ensure that access to the state attorney is available to everyone and not just the politically influential

ENDORSED BY

As your State Attorney, you’ll see me continue as the active lawyer I’ve been while working for you the past 13 years at the State Attorney’s office. You’ll see more than numbers changing on reports; you’ll see us living in a safer community. You’ll know that if a serious crime is committed in our circuit; the criminal will pay for it and they will pay heavily. You’ll see a state attorney who isn’t a politician, but a lawyer who has one mission; to keep us safe. And you’ll see a State Attorney who stands with law enforcement helping them and supporting them to keep criminals off the street.

-Greg Wilson

Connect with Greg

GoWithGreg.com

Political advertisement paid for and approved by Greg Wilson, Republican for State Attorney 14th Judicial Circuit

N PE

HIS SUM ING T ME R

A new-home community in Panama City, Florida

It’s beautiful outside. Perfect for a bayfront morning run, or a poolside brunch and mimosas with friends. Maybe some sweet tea on the porch with neighbors at sunset—sounds like the perfect way to end the day. Welcome to the SweetBay life. SweetBay is a new master-planned community at the water’s edge in Panama City, Florida. A place to get in touch with nature and neighbors. There are pathways, waterways, parks and pools to connect the community as well as an award-winning free public charter school, University Academy. Down the line, a future shopping district is planned to serve as the heart of the community. The best part? Everything is just a short walk from your front door. Our bayfront village is intelligently designed to foster a mindful, healthy, and relaxed lifestyle full of natural beauty and wellness.

Won’t you join us?

Keeping Your Best Employees: Business Retention by: Kim Bodine, Executive Director, CareerSource Gulf Coast

here are a number of clear indications that our economy is improving. The one we watch most closely is the unemployment rate (Bay, Gulf and Franklin counties). In April 2016, the unemployment figure was 4.5% in the region, 0.6 percentage points lower than last year’s figure of 5.1 percent. Our area continues to gain jobs in multiple industries including leisure and hospitality, education and health services, and construction – and it is clear more folks are finding meaningful work.

Ongoing improvements in the regional workforce will lead to a tightening of the job market. For business leaders and owners, a focused approach to employee retention is more important than ever. So how is it we keep our best and brightest as the employment opportunities grow? We first gain an understanding of the things that lead to higher levels of employee satisfaction. A recent study completed by the Society for Human Resource Management (SHRM) identifies many factors that influence overall employee satisfaction and engagement in the workplace. The study finds, for example, that employee compensation is not always the most important piece of keeping your employees happy. As you consider employee retention, it is important to keep in touch with differences in changing workplace values. Today’s employees list their most important workplace factor as “respectful treatment of all employees at all levels.” When we think of benefits, we are likely thinking of insurance, paid holidays and more of the traditional offerings. What we are learning about today’s workforce is that values are shifting, and generational differences likely mean varied opinions about “benefits.” You might think about flexible work schedules that recognize individualized needs for work/life balance. There is a growing telecommuting trend to consider - an option that has great appeal among the millennial demographic (ages 18-34). Did you know that a well-managed telecommuting program can increase productivity, reduce turnover, and increase morale? Telecommuting is working from a remote location outside of a traditional office, like a home office or coffee shop.

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Employers spend significant time and money to hire the best employees. There are many good retention practices that are inexpensive to implement. Effective communication, as an example, can help ensure that employees want to stay with your company. Employees need to know—and be reminded on a regular basis—how the organization is doing and what they can do to help.

Here are some additional ideas to consider:

• Empower all employees to do their best. Provide the leadership, resources, and training your employees need to real- ize their potential. • Find out what your employees need. Ask your employees on a regular basis how they’re doing, and be ready to follow up on their input. • Understand generational differences. To get the best out of all your employees, know what motivates different genera- tions. • Training and development. Training and development are key factors in helping employees grow with your company and stay marketable in their field. • Provide variety. Consider job rotation, job expansion and other ways for employees to increase their skills/knowledge and keep engagement levels high. • Promote teamwork for increased cohesiveness. While it is important for folks to be a part of a team internally, it is also important to promote teamwork between different departments. Retaining a trained and ready staff is critical to an organization’s success, especially as the economy continues to improve. High employee turnover not only increases business expenses, but also can have a negative effect on company morale. A strong employee retention program will help you ensure that key employees stay with you, and others will join you. CareerSource Gulf Coast provides services to job seekers and employers in Bay, Gulf and Franklin Counties. Offices are operated in all three counties. Visit www.careersourcegc.com to learn more about professional workforce development and job placement services, all offered at no charge.

Skip the trip to the bank Deposit checks from your smartphone or tablet! Find out more at trustmark.com/mytrustmark DOWNLOAD OUR FREE APP

TODAY!

MOBILE DEPOSIT

Member FDIC

B AY B I Z

J U LY - S E P T E M B E R 2 0 1 6

If you are a member of the Bay County Chamber and would like to submit your business news to be published, email a press release, logo or photo to brittany@baychamberfl.com

Bay County Chamber of Commerce collective impact organization created to align community resources in coordinated support of student success in Bay County, Florida, for which the class created a marketing plan. Sara Backus

Jennifer Davidson

J. Cole Davis

Christopher Ford

Amie Fulks

Chris Gross

Cathy Harcus

Patricia Headley

Casey Lathem

Sharon Mahan

Laura Maxwell

Matt Mielke

Of course, we can’t have Leadership Bay without the support and hard work from the 2015-2016 Leadership Bay Steering Committee: Chairman Jenny Howell, Naval Surface Warfare Center PC; Petie Bailey, Gulf Power Company; Nick Beninate, Harrison Sale McCloy; Brooke Bullard, Anchorage Children’s Home; DeAnne Carlson, Summit Bank; Jacob Fish, St. Andrew Bay Land Co.; Kevin Francis, Bay County Sheriff’s Office; Brian Leebrick, Barron & Redding, P.A.; Tricia Pearce, Life Management Center of NW FL; Megan Scott, Booz Allen Hamilton; Shannon Sheibe, Jellyfish Health; Brian Upton, Gulf Coast Regional Medical Center; Trevor Walls, Gulf Coast State College; Michelle Weiss, Harris Corporation; Jennifer Wolgamott, ZHA Inc. Leadership Bay photos by Desiree Gardner Photography

John Moore

David Murphee

Shelley Scarborough

Greg Seymour

Leadership Bay graduates 32nd class On May 9th, a reception was held honoring the 33rd Class of Leadership Bay at the Edgewater Beach & Golf Resort. The event was attended by the class participants, their employers and family members, the Leadership Bay Steering Committee and the Chamber Board of Directors. The group began their nine-month curriculum with a weekend retreat at 28

B AY B I Z

Lynn Paulk

Jeff Tillman

Easton Ramer

Mindy Young

Gulf Coast State College Gulf Coast State College named Pamela Kidwell as their Director of the Business Innovation Center (BIC). As director, she helps to further support small business initiatives, including

Tyndall Air Force Base in October. Every other Wednesday the class explored the various segments of Bay County’s economy, i.e., Tourism, Industry, Military, Law Enforcement, Local and State Government, Community Volunteerism, Communications/Media, Healthcare and Ecology. Each class is responsible for developing a project of benefit to the Chamber and/or the community. This year’s project was a joint campaign with Alignment Bay County, a non-profit,

J U LY - S E P T E M B E R 2 0 1 6

working in all phases of a startup and business expansion, as well as small

business incubation. Kidwell has over 15 years of managerial experience, including owning and operating a public relations consulting company. She plays a crucial role in the college’s mission and strategic plan goals.

support, child custody/timesharing, relocation, modification, domestic violence, and prenuptial agreements. Waterhouse has practiced in North-

tegic organizational development process timed to help position Peaden as the leading “comfort solution” contractor across the Gulf Coast region. Along with a new logo, the comprehensive branding campaign features new television and radio spots; print, web and billboard advertising; and marketing collateral, including custom photography, brochures, business cards, technician wardrobe and service-van fleet design.

Community Bank Community Bank has promoted Jacob Mann to Assistant Vice President for Community Bank. With over 8 years of banking experience, he most recently served as a loan officer in the Panama City Beach office. In his new role, Mann is responsible for consumer and commercial lending, portfolio and relation-

ship management, credit analysis, and oversight of the Panama City Beach office operations. Mann, a graduate of Florida State University, is a native of Panama City. He serves on the steering committee of the Bay Young Professionals. He is also active in Panama City Beach Chamber’s HYPE and the Bay County and Panama City Beach Chambers of Commerce.

Mercedes-Benz of Dothan Mercedes-Benz of Dothan recently honored Mike Schmitz and Paul Padgett with a special award for 25 years of

west Florida for several years prior to joining Harrison Sale McCloy. She currently serves as treasurer of the Okaloosa Florida Association of Women Lawyers, chair of the Communications Subcommittee of the First Judicial Circuit Bench and Bar Professionalism Committee, and is past president of the Okaloosa County Bar Association Young Lawyer’s Division. In addition, she is an active community volunteer in many local associations.

service to the Wiregrass Community. In the automotive industry since 1978, Schmitz owns the Hyundai, Mazda, and Mercedes-Benz franchises as Mike Schmitz Automotive Group in Dothan. All of the Schmitz dealerships have won numerous factory awards for sales and customer satisfaction, having sold as many as 3,000 new and used vehicles annually. He serves as the Mayor of Dothan and is involved in a number of charities and activities in the Wiregrass Community and the State of Alabama. Paul Padgett is the managing partner of Mike Schmitz Automotive Group.

Peaden Peaden recently revealed their brand new look, complete with a refreshed logo and website. The brand development is the result of a months-long stra-

Have a submission for the Biz List?

Harrison Sale McCloy Attorneys at Law Harrison Sale McCloy Attorneys at Law has selected Casey P. Waterhouse to lead the firm in the practice area of Family Law. Her specific areas of concentration include contested and uncontested divorces, child and spousal

Please contact Brittany Cole at 850-215-3755.

Company Name

DON ALD GI LES MAI, SRA Cert. Gen. RZ356

Commercial and Residential Property Valuations

122 E 4th St Panama City, Fl, 32401 Phone: 850-769-6593 Fax: 850-872-9160 gilesappraisal@knology.net

Company Name

Street Address Address 2 City, ST ZIP Code Phone: 555.555.0125 Fax: 555.555.0145

Employee Name Position Title

E-mail address

B AY B I Z

J U LY - S E P T E M B E R 2 0 1 6

Company Name

West Florida Regional Planning Council:

â&#x20AC;&#x153;Working to preserve and enhance the quality of life in northwest Florida.â&#x20AC;? The Bay County Transportation Planning Organization (TPO) is the local, intergovernmental transportation policy board for Bay County, Florida.

The Regional Transportation Partnership (RTP) considers growth needs beyond city limits and county boundaries while overseeing transportation on a regional level.

Transportation Disadvantaged works to ensure the availability of efficient and cost-effective transportation, regardless of physical or mental ability, income, or age.

The Northwest Florida Clean Cities Coalition (NFCCC) seeks to introduce and expand the use of alternative fuels and related technologies throughout northwest Florida. rideOn is a commuter assistance and carpool matching service; benefits of this program include emergency ride home vouchers for participants. The Brownfields program assists in site assessment, cleanup planning, and remediation of property with potential presence of a hazardous substance or contaminant for redevelopment.

Serving northwest Florida since 1964, the West Florida Regional Planning Council (WFRPC) is a multi-purpose RPC serving seven counties in northwest Florida. In addition to staffing the Bay County Transportation Organization and the Bay, Gulf, Holmes and Washington Regional Transportation Partnership, the WFRPC oversees a variety of economic development, emergency preparedness, transportation assistance, environmental preservation, and other vital community programs. If you would like more information regarding the programs and services of the WFRPC, please call (850) 332-7976, or visit our website at www.wfrpc.org

The Bay County TPO is staffed by the West Florida Regional Planning Council (WFRPC), a multi-purpose regional entity providing professional planning, coordinating and advisory services to local governments, state and federal agencies and the public to preserve and enhance quality of life in northwest Florida. Public participation is solicited without regard to race, color, national origin, sex, age, religion, disability or family status.

Rebecca H., Student Accounting. Honors. Division I Athlete.

D I S COV E R

YO U R I N N E R WAR R I OR Becoming a TROY Trojan is about more than identifying with a symbol or mascot. It’s about adopting a mental attitude that will lead you to success. We call it the “warrior spirit.” Everything about our public university embodies it, from the way our professors engage with their students to the intensity our athletes bring to the game. Do what you love, and be great at it. That’s the Trojan Warrior Spirit, and it’s alive and well at Troy University. Feel it at troy.edu/spirit or call 1-800-586-9771. © 2016 Troy University

B AY B I Z

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Many young professionals are enthusiastic about area business and community opportunities and are ready to get involved as new leaders. Bay Young Professionals (BYP) was formed by the Bay County Chamber of Commerce to specifically address the needs of this age group to enrich our community by uniting, developing and retaining our future leaders. If you are interested in becoming part of the Bay Young Professionals (BYP) group, contact Elizabeth Smith at 850-215-3761 or elizabeth@baychamberfl.com. Photos by: Desiree Gardner Photography

Chris Gross Chris Gross is a financial advisor with Bank of America Merrill Lynch. As a financial advisor, Gross works directly with local families and businesses to deliver a full suite of financial solutions – including but not limited to, retirement planning, investment management, securities-based lending, and charitable gifting strategies. Prior to joining Bank of America Merrill Lynch, he earned his B.S. in Business Management from the University of Florida, and his A.A. from Gulf Coast State College. Gross and his family moved to Bay County in the summer of 2007 when his mother, Deborah Gross, was stationed at Tyndall Air Force Base. Growing up in a military family gave him the opportunity to travel the world and experience many different cultures. From the crowded streets of Tokyo, Japan to the endless plains of New Mexico, he learned to appreciate the unique qualities and characteristics of the communities where he lived. With this, he and his family immediately took notice of Bay County’s unique appreciation and support of its military members, prompting them to make Bay County their permanent home. Active in the community, Gross is a member of the Bay County Chamber of Commerce’s Bay Young Professionals, the Military Affairs Committee, and is a graduate of the 2015-2016 class of Leadership Bay. In his free time, you can find Chris chasing golf balls through the woods, and traveling the world with family and friends.

B AY B I Z

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NOW SERVICING PANAMA CITY!

423.677.8022 Jim Cash, Sales Jcash@dluxprinting.com 850.457.8494 Darrell Jensen, General Manager Darrell@dluxprinting.com B AY B I Z

J U LY - S E P T E M B E R 2 0 1 6

For a complete and up to date list of all Chamber activities, including committee meetings, visit our website at www.PanamaCity.org

July

Aug.

Sept.

18th

5th

2nd

FSU Panama City Holley Academic Center (4750 Collegiate Drive)

Networking: 7:15 a.m. / Program 8:00 a.m.