The Bayfield Chamber and Visitor Bureau is pleased to offer co-op advertising opportunities for its 2024-2025 membership year. The primary objectives of our co-op advertising program are to offer efficient, yet targeted options to help meet business objectives, drive traffic to individual business websites, and offer options that target consumers when and where they are trip planning.
The co-op memberships advertising program is built to help maximize the value of your marketing dollars offering opportunities that may otherwise be out of budgetary reach. It also serves to offer new ad opportunities with potentially less risk than doing so outside of the program.
The Bayfield Chamber and Visitor Bureau utilizes research and travel trends to offer media options that effectively reach your target audience. Geo-targeting is also used to reach key Bayfield area markets.
All advertising opportunities are managed by the Bayfield Chamber and Visitor Bureau and its affiliates. Please look through the additional advertising opportunities available at an extra cost to membership. These opportunities are only available to Chamber Members.
In order to secure ad space, you must submit a contract that establishes you understand the rules and terms of payment of the program.
These Co-Op offerings start in January 2025 and will be available throughout the calendar year.
MEMBER BENEFITS (NO EXTRA COST)
The Bayfield Chamber and Visitor Bureau is proud to offer our members with the following benefits which are included in your dues payment. All other opportunities in this packet are at an additional cost to the membership dues. All benefits and co-op opportunities are for members only.
• A listing with name, phone number and map location (home-based businesses and out of area businesses are not located on map) in the 2025 Bayfield Travel Guide on the map insert
• The option to purchase advertisements in the Bayfield Visitor Guide and on Bayfield.org.
• Member business referrals
• Business listing on Bayfield.org plus the opportunity to add deals and offers, post job openings, and events
• Display brochures/rack cards in Bayfield Visitor Center.
• Opportunity to host an Afterhours for members only and network with your peers.
• Option to submit weekly community email blast sent to about 2,500 emails in the community.
• The option to purchase outside kiosk space
• Free printed membership directory of over 300 members and their contact information.
• On-line lodging availability service through Book>Direct (lodging members only.)
• Significantly reduced rates as a vendor in the Apple Festival and Festival of Arts (not available to home-based members, friends, or businesses located outside Ashland or Bayfield Counties).
• Listing of tourism-related businesses on, travelwisconsin.com (State Tourism Website)
• Participation in Bayfield Chamber & Visitor Bureau gift certificate program (good at all member businesses.)
• Chamber staff to assist members with marketing, grand openings, ribbon cuttings or special occasions.
• Reduced rates for copying and laminating services
• Rental equipment such as PA System, projector, screen, tables, chairs, etc.
• Primary consideration for Bayfield Chamber & Visitor Bureau contracts, purchases and services.
• Up to three press releases distributed to targeted media lists annually.
• Sponsorship opportunities (See page 18)
WEEKLY COMMUNITY BLAST
Put your brand and business in the inbox of approximately 2,500 visitors and locals who are actively seeking out opportunities in the Bayfield area by taking advantage of the Bayfield Chamber and Visitor Bureau’s Community Blast program. This email is deployed once a week on Thursdays. Submissions must be made by NOON the Wednesday before the date of deployment. Your spotlight will be located under the Chamber announcements and ahead of the unpaid member submissions.
Community Blast Member Spotlight
• Includes: Name of Business, Event/Special Description (500 characters or less), URL, Facebook Link, Photo
• Details: Max of 4 Member Spotlights per community blast
• Located under chamber announcements, and ahead of unpaid member submissions
Member Investment: $25
SEMI-MONTHLY e NEWSLETTER
Put your brand and business in the inbox of approximately 26,000 consumers who’ve already expressed interest in the Bayfield area by taking advantage of the Bayfield Chamber and Visitor Bureau’s eNewsletter program. The newsletter is deployed on the first and third Tuesday of the month.
Local Highlights & Events Feature
• Includes: Name of Business/Event, Short Description (5 words or less), URL
• Details: Max of 4 Local Highlights Features per eNewsletter
Member Investment: $50
Business Spotlight
• Includes: Photo, Business Name, Short Description (10 words or less), URL
• Details: Max of 4 business spotlights per eNewsletter
Member Investment: $100
SOCIAL MEDIA BUNDLE
Social media is one of the best ways to engage with visitors online. Social allows for creative, visual, and dynamic ways to reach target audiences and encourage a variety of actions/conversations.
With over 42,000 Facebook followers and 13,000 Instagram followers, the Bayfield Chamber and Visitor Bureau can engage visitors from across the country with inspirational photos, videos, and travel suggestions.
This year, social media will look different. Members will pick one month out of the year to have a Facebook post, Instagram post, and Instagram Story published. Members will be limited to one social media bundle per year. There will be two (2) social media bundles available per month.
Details
• Members are limited to 1 social media bundle per year
• The imagery or video submitted must be high-resolution and engaging
• No logos or text within the image accepted
• The Bayfield Chamber and Visitor Bureau has the right to refuse imagery and/or content that does not follow brand guidelines and request alternative
Member Investment: $500
*Includes $100 ad spend between Facebook and Instagram
SOCIAL MEDIA REQUIREMENTS
Facebook Post Includes:
• 50 words of copy
• 1 Image or video (JPEG, PNG, MOV, MP4)
• URL
• Facebook Handle
Instagram Post Includes:
• 50 words of copy
• 1 Image or video (JPEG, PNG, MOV, MP4)
• Instagram handle within copy
• Location and account tag
• Hashtags (3-5 max)
Instagram Story Includes:
• 20 (max) words of copy
• 1 Image or 15-sec video (JPEG, PNG, MOV, MP4)
• Instagram handle within the copy
• Call to action link
2025 BAYFIELD TRAVEL GUIDE
The inspiration has set in, and visitors are` ready to start planning. The Bayfield Travel Guide will help them decide where they’ll go, where they’ll stay, what they’ll do when they get here. Please see the below requirements and ad specifications. For any questions about add size, payment, and placement; please contact Jeff Fuller, Marketing Manager at jeff@bayfield.org or 715-779-3335.
Ad Artwork and Payment Due Friday, November 22, 2024
Distribution:
• 60,000 copies printed
• Bayfield Visitor Center and area businesses
• Bayfield Chamber mails out visitor guides via phone and website requests across the country (100-200/week)
• Festivals and events: Wisconsin State Fair, Point to La Pointe Swim, American Birkebeiner, Madeline Island Marathon, etc.
• Convention and visitor bureaus across Minnesota and Wisconsin
• Rest stops across Wisconsin.
• Apostle Islands National Lakeshore
• Digital Copy posted on bayfield.org
Members Only:
• FREE listing on the inside front cover next to the map.
• Business name
• Phone number.
• Map location if your business is in Bayfield, Red Cliff, or Cornucopia.
BAYFIELD TRAVEL GUIDE AD CREATION TIPS
Ad Creation Tips:
• Please do not reverse the ad dimensions. All dimensions are width x height.
• We print using process color (CMYK), so files should not use any RGB, spot or indexed colors.
• All black text should be 100% black (C=0 M=0 Y=0 K=100) for readability.
• Resolution of images needs to be 300 DPI.
• Do not use text that is smaller than 7 point.
• We do not accept Microsoft Publisher, PowerPoint, or Word files.
• When creating a PDF, please embed your fonts The preferred PDF export setting is PDF/X-1a.
• For files with bleeds, make sure to export with "Use Document Bleed Settings" box checked.
Ad Artwork Submission:
• Final print-ready artwork submitted in PDF, JPG, or EPS file format is due on or before November 22, 2024.
• Please email artwork to jeff@bayfield.org
• We will send emailed reminders 1 week before due date. Late ads will not be accepted without prior approval.
• The BCVB reserves the right to reject ad artwork, content, and directory listings that does not meet the design specifications provided in this document or artwork that contains content that is not suitable for the Bayfield Travel Guide
BAYFIELD TRAVEL GUIDE AD LAYOUTS
Covers and Full Page Bleed
• Image Size: 8.75”x 11.125”
• Trim Size: 8.5”x 10.875”
Covers, Member Investment: $2,700 Full Page, Member Investment: $2,300
work and play in beautiful Bayfield! Browse job openings in recreation, hospitality and more at bayfield.org.
BAYFIELD TRAVEL GUIDE AD LAYOUT CONT.
1/4 Page
• Image Size: 3.66” x 4.8475”
Member Investment: $700
1/2 Page Vertical
• Image Size 3.66”x 9.875”
Member Investment: $1,100
BAYFIELD TRAVEL GUIDE CONT.
1/2 Page Horizontal with Bleed
• Image Size: 8.75”x 5.5975”
• Trim Size: 8.5” x 5.3475
Member Investment: $1,200
1/8 Page Horizontal
• Image Size: 3.66” x 2.365”
Member Investment: $400
BAYFIELD TRAVEL GUIDE CONT.
Directory Listing
• Business Name
• Business Address
• Business Phone Number
• Business Website
• 35 word description
• Includes index listing
Member Investment: $150
Annual Event Listing
• Event Date
• Event Title
• Event Website
• Phone Number
• 35 word description of event
Member Investment: FREE
BAYFIELD.ORG DIGITAL ADS
Make your advertising dollars go further by investing in the Bayfield Chamber and Visitor Bureau’s digital marketing efforts to reach more visitors who are already planning their trip to Bayfield! In 2023, Bayfield.org generated more than 250,000 unique visitors and more than 850,000 pages views. Lodging referrals almost doubled over 2022, with 50,310 referrals in 2023. Our website allows our members to take advantage of advertising opportunities across Bayfield.org through DTN (Destination Travel Network). Members will work directory with the DTN sales team. Please Contact Kati Anderson, Public Relations Manager, and she can connect you with a DTN representative. kati@bayfield.org, or (715) 779-1069.
Header Image
• Photo (1400w x 932h pixels)
• Headline (15 Characters)
• Body (192 Characters)
• Clickthrough URL
Member Investment: $140-225
Run-Of-Site-Banner
• Photo (609w x 432h pixels)
• Headline (60 Characters)
• Body (240 Characters)
• Click through URL
Member Investment: $250/month
BAYFIELD.ORG DIGITAL ADS CONT.
Spotlights
• Photo (514w x 300h pixels)
• Headline (35 Characters)
• Body (85 Characters)
• Click through URL
Member Investment: $200/month
Mobile Footer
• Photo (267w x 200h pixels)
• Headline (23 Characters)
• Body (95 Characters)
• Click through URL
Member Investment: $250/month
BAYFIELD.ORG DIGITAL ADS CONT.
Premium Page Sponsor
• Photo (634w x536h pixels)
• Headline (32 Characters)
• Body (300 Characters)
• Clickthrough URL
Member Investment: $115-225/month
Featured Listing
• Pulls Content from your existing listing detail page
• Photo, name, address
Member Investment: $95-175/month
OUTDOOR KIOSK
The Bayfield Chamber and Visitor Bureau has four outdoor kiosk spaces available for members to rent year-round. They are located on the North facing side of the Visitor Center leading up to the front entrance off of Broad Street.
One Spot Monthly
• Size 11”x17”
Member Investment: $25/Month
One Spot, Annual
• Size 11”x17”
Member Investment: $250
Two Spots, Annual
• Size 11”x17”
Member Investment: $450
Whole Kiosk, Annual
• Size 42”x 42”
Member Investment: $1,800
FREE COMMUNITY KIOSK
The community kiosk outside the Visitor Center is available to the public for free. Fliers must be 8.5” x 11”. This kiosk is updated weekly on a first-come first-served basis. Member event fliers with dates and times will take priority, but please note space is limited. This kiosk faces Broad Street upon entering the Visitor Center.
SPONSORSHIP OPPORTUNITIES
The Bayfield Chamber and Visitor Bureau has a number of sponsorship opportunities to help you build brand awareness and support your community. Here are a list of sponsorship opportunities for 2025. For more information or to sign up, please connect with Carol Fahrenkrog.
Concerts by the Lake
• Dates: Tuesday, (Thursday Tentative) Mid-June - August
• Radio Ads, Business Tagged and Mentioned on Bayfield.org Event, Community Blasts, Signage, During Event
• Concerts Held at Memorial Park
Member Investment: $400 (May be split with other businesses)
Flower Basket
• Name on Plaque Hanging from the Basket
• Contribute to Bayfield’s Beauty
Member Investment: $80
If interested or would like to learn more please contact:
Executive Director, Carol Fahrenkrog carol@bayfield.org
Holiday Tree Lighting
• Held the Saturday after Thanksgiving
• Mentioned on Bayfield.org Event, Community Blasts, Signage, Social Media.
Member Investment: $1,000 (May be split with other businesses)
Santa on the Ferry
• Second Saturday of December
• Mentioned on Bayfield.org Event, Community Blasts, Signage, Social Media.
Member Investment: $1,000 (May be split with other businesses)
4th of July Fireworks
• Help us make the 4th of July Fireworks a blast for everyone!
Member Investment: $100 - $15,000
APPLE FESTIVAL SPONSORSHIPS
Music Venues
• Memorial Park
• Grandstand Stage
Member Investment: $3,000 - $5,000
Apple Festival Grand Parade
• Mass Band Shirts
• Parade Awards
Member Investment: $3,000
Pipes and Drums of Thunder Bay
• Includes Concert at Your Business
Member Investment: $1,000
Apple Pie and Dessert Contest
• Print and Digital Recognition
Member Investment: $1,000
Apple Peeling Contest
• Print and Digital Recognition
Member Investment: $500
Golf Cart
• Business Name and Logo on Golf Cart
Member Investment: $400
Royalty
• Grand Marshal
• Apple Festival Queen/King
Member Investment: $500
General Sponsorship Levels (Additional Information to be sent prior to Apple Festival.)
• Golden Apple: $10,000
• Wolf River Apple: $5,000
• Cortland Apple: $4,000
• Honeycrisp Apple: $3,000
• Paula Red Apple: $2,000
• Macintosh Apple: $1,000
• Gala Apple: $500
• Fireside Apple: $250
CONTRACT INFORMATION
The 2025 membership contracts contains pricing for member dues and the advertising CoOp Program. The contracts are to be submitted to the Bayfield Chamber and Visitor Bureau. Contracts must include a signature and date to be considered valid. By filling out and signing a contract you agree to the full cost of the program item(s) you sign up for. You also agree to the guidelines as laid out in this document for each advertising option. Space is available on a first-come, first-served basis.
The Bayfield Chamber and Visitor Bureau will send you an invoice that you are expected to pay in full prior to the run of any ads. Failure to do so will result in your advertising messages being pulled.
Reporting will be provided for opportunities and campaigns with performance metrics available.
All contracts and materials must be submitted directly to:
