photo provided by Crook & Marker
Crook and Marker Taste Your Happy Place All Summer Long
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OOKING FOR YOUR NEW DRINK OF SUMMER? CROOK & Marker has you covered as the brand recently upgraded its Spiked & Sparkling variety packs to include a brand-new sleek can design and announced that all its spiked beverages are now USDA Organic. “Our goal was to create an alcoholic beverage that was as beautiful on the outside as the ingredients inside,” said Crook & Marker Chief Marketing Officer Daniel Goodfellow. “More than ever, today’s consumers are extremely conscious of what they are putting in their bodies, so with our move to a fully USDA Organic beverage portfolio they can enjoy bold, refreshing flavor from transparent ingredients they can feel good about.” Crook & Marker’s USDA Organic Spiked & Sparkling drinks come in eight tasty flavors: Blackberry Lime, Coconut Pineapple, Strawberry Lemon, Tangerine, Black Cherry, Grapefruit, Peach and Mango. The best part? They are sweetened from natural sources, gluten-free, non-GMO and vegan, with 80 calories and zero net carbs per can and 4% ABV. So what exactly does the switch to USDA Organic mean? To make its organic BaseBrew® alcohol, Crook & Marker uses cassava root, ancient grains and other ingredients that are only grown on organic farms and processed in an organic brewery. These ingredients are free from toxic insecticides, herbicides, fungicides, fertilizers and other synthetic chemicals that can pose health risks when ingested frequently. They also use production methods and ingredients without residues that can potentially pollute air, soil and water. So, better ingredients and better for the world! This summer, Crook & Marker has been busy with several other initiatives, including launching three new products –– Spiked Teas, Spiked Lemonades and a Coconut Spiked & Sparkling variety pack. “We don’t believe people are running to hard seltzers because of the flavor, they are running away from the sugar, carbs and calories found in other alcoholic beverages,” Goodfellow said. “Seltzer helped introduce people to the fact that ‘better for you’ alcoholic drinks exist. We are taking that one step further to prove good ingredients and great taste can also coexist and in a wide range of beverages perfect for every occasion. SIP SAFELY WITH THE CROOK & MARKER TASTEMASK™ Keep your face covered, or take a sip of your favorite alcoholic beverage? A decision many Americans are facing as they practice social distancing.
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Well, Crook & Marker came up with a solution to help solve this dilemma with the TasteMask, a new facemask with an integrated straw flap that will allow you to sip safely and in style. So, whether you’re trying to enjoy a cold one at the beach, family BBQ or while dining outdoors, don’t worry – they’ve got you covered. Literally. The masks retail for $14.99 and are for a great cause. Crook & Marker will be donating all profits to the United States Bartenders Guild to help support bartenders and hospitality workers impacted by the pandemic. The TasteMasks went on sale ahead of the Fourth of July and sold out in less than 24 hours. The company has now made additional quantities available for backorder and expects to keep producing more to meet demand. You can purchase the TasteMask now at www.tastemask.com. MIX THINGS UP THIS SUMMER WITH A CROOK & MARKER COCKTAIL Crook & Marker beverages can of course be enjoyed straight from an ice-cold can or in a glass on the rocks, but for those of you looking to reinvent some of your favorite cocktails, here are some easy recipes to keep you refreshed all summer long.
Strawberry Spritz • 1 can of Crook & Marker Strawberry Lemon • 1 shot (1.5 oz) of Vodka • Lemon slice for garnish Coco Blanco • 1 can of Crook & Marker Coconut Pineapple • 1 shot (1.5 oz) of tequila • Splash of fresh lime juice • Lime slice for garnish
Crook & Marker beverages are available in single-flavor 4-packs and in variety 8-packs. Visit the locator page on Crook & Marker’s website to find availability at a store near you: www.crookandmarker.com.. Be sure to like Choice Brands on Facebook and follow us on Twitter and Instagram to keep up with local happenings and new product releases. In addition, you’ll find links to beer related articles, fun recipes, and much more! Find us at facebook.com/choicebrands, twitter.com/choicebrandsinc, and instagram.com/choicebrands.
