PROPERTY MARKETING
While sample marketing is free to our agents, you are responsible for the cost of custom collateral for your listing if you choose to provide it to your client. The final cost will be taken out of your DA at the end of the transaction. Keep this in mind when deciding to show brochures vs. flyers and postcards. A good rule of thumb is for $300k+, present brochure & just listed postcard. For properties under $300k, present the flyer & just listed postcard.
JUST LISTED/JUST SOLD POSTCARDS
Quantity Total Cost Cost Per Piece 100 $104.00 $1.04 200 $206.00 $1.03 *Includes shipping
FLYERS
Quantity Total Cost Cost Per Piece 25 $37.27* $1.49* 50 $50.00* $1.00* 100 $76.44* $0.76*
BROCHURES
Quantity Total Cost Cost Per Piece 25 $60.88* $2.44* 50 $87.32* $1.75* 100 $139.22* $1.39*
LUXURY
Quantity Total Cost Cost Per Piece 10 $83.59* $8.36* 15 $115.51* $7.70* 25 $180.16* $7.21*
* Note that these are the MAXIMUM price for these items. If the same marketing materials are ordered for multiple properties during the same week, we are able to bundle the order and your price will reflect that savings! The highlighted options above are the most commonly ordered materials.
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CREDIT CARD AUTHORIZATION
Just Sold Postcards cannot be taken out of your DA as these are sent out after the transaction is complete. If you plan on sending Just Sold Postcards, we must have a credit card on file for you.
☐ Please complete the back of this page and turn in to the Marketing Director
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CREDIT CARD
AUTHORIZATION FORM
Please complete
fields.
CREDIT CARD INFORMATION
Card Type:
Cardholder
Date
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all
You may cancel this authorization at any time by contacting us. This authorization will remain in effect until cancelled. All paid invoices will be emailed to you.
Name (as shown on card): Card Number: Expiration
(mm/yy): CVC: Cardholder Billing Address: Cardholder ZIP Code: I authorize BJB Enterprises, LLC, to charge my credit card above for agreed upon purchases. I understand that my information will be saved to file for future transactions on my account. Signature Date MasterCard VISA Discover AMEX Other: _____________
BUYER PRESENTATION
following two items are what you should bring on your buyer’s appointment. These items can be found in the supply closet. Please make sure to let the Marketing Director
if we are running low on supplies.
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The
know
TBG 720.208.7200 TheBarticGroup.com Owned Business That MOVE You Keller Williams Integrity at Keller Williams Integrity COMMITMENT TO BUY Today’s Date: Buyer’s Name(s): Transaction Fee: $599 Buyer Administrative This letter is to provide notice of my intent to purchase a property using The Bartic Group as my contracted Real Estate agent. understand that the required buyer agency paperwork will be sent to me via email within 24-48 hours for completion. However, by signing this letter, am committing to purchase a home with The Bartic Group and can begin the buying process. Buyer Signature Buyer Signature Buyer Agent Signature Date Date Date 720.208.7200 TheBarticGroup.com
PRE-APPOINTMENT CHECKLIST: BUYER
1. CALL/TEXT CONFIRMING THE APPOINTMENT
the initial phone call once confirmed
hour before the appointment
the MLS
Riley, I’m heading to 123 Elm Street for our 4pm showing.
look forward to meeting
2. IN YOUR PADFOLIO HAVE THE FOLLOWING:
with Confidence
directions to the property/properties
print-out of the home
1-Page and Broker
want to see
MLS prints of homes that may meet their criteria
construction possibilities
market report
card
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☐ After
on
☐ 1
“Hi
I
you!”
☐ Buy
☐ Printed
☐ MLS
they
(Client
1-Page) ☐ Other
☐ New
☐ Altos
☐ Business
OPEN HOUSE REQUIREMENTS
1. SIGNS
Go to Annie McLeod’s office to pick up at least 10 Bartic Group signs before your open house. Note that Annie’s office is not accessible on the weekends, so it is best to pick up signage ASAP. We suggest that you hold on to these signs so that you are always prepared. If for any reason a sign goes missing, please see Annie for a replacement.
2. DRESS & BEHAVE PROFESSIONALLY
Dress as though you are meeting with a top client. Some of these sellers are our top clients and you are acting as an extension of The Bartic Group. We expect you to look and behave as you would at a meeting with a million-dollar seller. Answer all questions with confidence. If you don’t know an answer, assure the guest that you’ll get the answer as soon as you get back to your office. If there are questions that you can’t answer, then compile all questions in one email and email them to the listing agent.
Men: We highly recommend a suit, but we understand if you don’t have one. If not, then wear a tie, button shirt, dress shoes and dress pants (no denim).
Women: Closed-toed shoes & professional attire (no denim).
3. KNOW YOUR STUFF
Preview the neighborhood: Be informed of all the details ahead of time. If the community is gated, go early to make sure you have no problems with the gate. Know exactly where the home is and where to park. Be familiar with the area in case anyone asks you questions about nearby schools, parks, or shopping centers. Be familiar with the home: Print & review the MLS listing prior to hosting (bring it with you). Ask Annie for clarification on any questions prior to end of the day on Friday.
4. COMMIT YOURSELF
Arrive early and stay the entire time you’ve committed to. You cannot arrive late or leave early if you have committed to a certain block of time - even if no one is showing up. If you sign up for a Bartic Group open house, you will be prepared at all times for the listing agent, a buyer, guests or the owner of the property to walk through the door. If you have an emergency and can no longer attend the open house, it is your responsibility to find a replacement and call Annie at 720.208.7067! A member of the operations team is on-call for weekend emergencies. Check the end of week recap email to see who is on call.
5. MARKET YOURSELF
Do not pass out the Bartic Group brochures/flyers unless the buyer is interested in putting in an offer. The listing agent has purchased these for private showings only. Create customized flyers with your contact information to capture leads and pass them out to potential buyers. Put a sign-in sheet at the front door to capture potential buyers and follow up with these leads!
6. SELLERS
Do not provide any direct feedback to our sellers or ask them to clarify any questions from potential buyers. All feedback and questions should come from the listing agent. If the seller does show up at the open house, please keep the interaction brief and email the listing agent with a summary of your conversation.
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7TH LEVEL OPEN HOUSE
How do you define lead generation? Does your definition include open houses? For most, they don’t and that’s why most Realtors just put a sign in the yard and hope and pray that someone shows up. Go beyond the basics and take your open houses AND your lead generation to the next level.
Sign in yard
Ballons and sign riders
Directional signs at all major intersections
Flyers the week before, email invites, and listing posted on all websites
Door-knock to invite the neighbors (100 min.)
Get on the phone that morning and remind everyone
Host 4 other open houses in the same area in various price ranges
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1.
2.
3.
4.
5.
6.
7.
OPEN HOUSE SIGN-IN
NAME: EMAIL: PHONE:
Are you currently working with a Realtor? YES NO
What are your current real estate needs?
Just looking
Need to buy now
Buying within a year
Wanting to sell
NAME: EMAIL: PHONE:
Are you currently working with a Realtor? YES NO
What are your current real estate needs?
Just looking
Need to buy now
Buying within a year
Wanting to sell
NAME: EMAIL: PHONE:
Are you currently working with a Realtor? YES NO
What are your current real estate needs?
Just looking
Need to buy now
Buying within a year
Wanting to sell
NAME: EMAIL: PHONE:
Are you currently working with a Realtor? YES NO
What are your current real estate needs?
Just looking
Need to buy now
Buying within a year
Wanting to sell
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CLOSING GIFTS
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We have in-house closing gift options available to our agents for purchase. In order for this cost to be taken out of your DA, notate which of the following options you would like on your Under Contract Jotform. If you decide that you would like a closing gift later, see the Marketing Manager. Pendleton Blanket $175 CLOSING GIFT Custom Jute Tote 14” H X 15.75” W X 7.8” D Custom Yeti Rambler 20 oz Tumbler Capri Blue Candle Volcano scent, 8.5 oz. West Elm Acacia Wood Cheese Board & Tools 10.2”diam. x 1.6”h. 720.208.7200 $125 CLOSING GIFT Pendleton Blanket Custom Jute Tote 14” H X 15.75” W X 7.8” D Custom Yeti Rambler 20 oz Tumbler 720.208.7200 Acacia Wood Cheese Board 17 x 7 in
