2015 Community Sponsorship Catalog by BBBDenver

PROVEN VISIBILITY FOR YOUR COMPANY BBB Community Sponsorship…reach out and make a difference in your community. Becoming a BBB Community Sponsor positions your business as an important partner in the community. BBB can enhance your company’s reputation through our brand representing consumer trust and confidence. Align your company’s marketing with the BBB Denver/Boulder-one of the most trusted leaders in the marketplace. The value of your community sponsorship encompasses everything from sponsoring an educational event series to marketing to millions of consumers on our state-of-the art website. Through your community sponsorship or co-branding opportunities, your company will reach millions of Denver Metro consumers. Together through our 360 degree co-branding marketing program, we will expand visibility for your business. Become a community sponsor with the BBB, one of the premier business leaders in the Denver market.

Accredited Businesses and Charities (7,871 locations)

TWO KEY REASONS WHY BUSINESSES BECOME BBB ACCREDITED • For customer trust and confidence • For enhancement of a company’s reputation

denver.bbb.org

bbb.org

Total Local Website Visits

Total National Website Visits

BBB leads as the preferred resource of choice for hiring companies and purchasing decisions

7 7 out of 1 0 0 C O N S U M E R S

Rating sources are among the TOP FIVE INFLUENCERS

on decision to purchase

are familiar with BBB

8 4 out of 1 0 0 C O N S U M E R S are likely to consult BBB and would consult BBB for contractor purchases

7 1 out of 1 0 0 C O N S U M E R S are likely to consult BBB and would consult BBB for in-person purchases in a business or store

2014 BUSINESS REVIEWS READ

*7,723 ABs/ACs as of December 31, 2013. Data collected from the Nielsen Company (2012), Alexa (2013) and CBBB (2013)

$7 ,5

0, 00

5, 00

0, 00

COMMUNITY SPONSOR MENU Event Sponsorship

BBB Foundation

$32,500

$17,500

Optional Donation

Marketing

Event Sponsorship

BBB Foundation

$18,000

$7,000

Optional Donation

Event Sponsorship

BBB Foundation

$3,000

Optional Donation

Marketing

Event Sponsorship

BBB Foundation

$8,500

$1,500

Optional Donation

Marketing

Event Sponsorship

NOTE: Example of suggested sponsorship

$6,000

$1,500

TRUSTEE

PLATINUM

Marketing $12,000 GOLD

SILVER

A representative will contact you to develop your Foundation and Events menu.

BRONZE

,0 0 $5

Marketing

Event Sponsorship

$4,000

$1,000

SUPPORTING

EXCLUSIVE COMMUNITY SPONSOR ADVANTAGES Based on the Community Sponsor package, benefits may include: • Inclusion in BBB e-blasts and e-newsletters – reaching nearly 30,000 businesses • Social media announcement – reaching over 5,000 followers • Inclusion on website – averaging 300,000 monthly visits to denver.bbb.org • Speaking opportunities at BBB events • Promotion at local trade shows • Reduced pricing on additional locations

EDUCATION SERIES OPPORTUNITIES BUSINES S•

R I• O OWTH GR

BBB ROI SERIES ®

Results of Integrity

Conventionally, ROI stands for “return on investment.” However, integrity may be the single most important practice in which a company can invest.

Join our Lunch ‘n Learn educational workshops that are designed to enhance and grow your business.

Sponsorship ��10+ Programs including: Packages, Panels, Workshops Event Details ��Generally held 11:15 am - 1:00 pm

Expected ��40+ registrants Attendance ��Demographics: Professionals of all levels

Topics Include: Social Media, Branding Your Business, Search Engine Optimization (SEO), Marketing for Small Businesses, Customer Service and much more. Workshops are discounted for BBB Accredited Businesses and Charities. These BBB programs provide a cross section of professionals the opportunity to discuss best practices, lessons learned and learn applicable business practices to grow their businesses. Series sponsors get a unique opportunity to target their message to an exclusive group of industry leaders and business professionals, elevating brand awareness.

Series Presenting Sponsor ($5,000 Exclusive) PRE-EVENT

AT-EVENT

• Premier placement of logo on all event promotional material including event branding banners • Premier placement of sponsor logo on each series’ event webpage • Logo included on event banners rotating on BBB homepage for upcoming events • Premier placement of logo in event e-blasts to nearly 6,000 professionals weekly • Social media mentions

• Logo on name badges worn by event attendees • Branding on electronic stage signage at event (when applicable) • Invitation to provide a give-away • Verbal recognition at event as Presenting Sponsor • Opportunity to introduce speakers at two ROI events • Opportunity to provide a panelist or moderator for one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates. • 10 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)

POST-EVENT • Social Media mentions

Series Title Sponsor ($2,500 Exclusive) PRE-EVENT

AT-EVENT

• Elevated placement of logo on all event promotional material • Elevated placement of sponsor logo on each series’ event page • Elevated placement of logo in event e-blasts to nearly 6,000 professionals weekly

• Branding on electronic stage signage at event (when applicable) • Invitation to provide a give-away • Verbal recognition at event as Title Sponsor • Opportunity to introduce speakers at one event • 5 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)

Series Co-Sponsor ($1,500) PRE-EVENT

AT-EVENT

• Logo on all event promotional material • Logo on each series’ event page • Logo in event e-blasts to nearly 6,000 professionals weekly

• Branding on electronic stage signage at event (when applicable) • Verbal recognition at event as Co-Sponsor • 2 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)

SPRING ANNUAL EVENT OPPORTUNITIES Partner with us for a night of celebration as we thank our BBB Accredited Businesses and Charities. This FREE annual event is designed to bring us together in a festive atmosphere. Last year we had close to 600 attendees who enjoyed the evening! Review the sponsorship opportunities below, and choose your level of participation. Contact Lynn Kensinger today to reserve your sponsorship at lkensinger@boulder.bbb.org or 303.498.0812. A Fun Night of Gaming, Music, Dancing, Food & Libations!

AT EVENT

PRE-EVENT

SPONSORSHIP LEVELS LEVELS

PLATINUM

GOLD

SILVER

BRONZE

COPPER

NETWORKING

AVAILABILITY

Exclusive

3 Available

5 Available

7 Available

10 Available

15 Available

YES

Four weeks prior to event social media shout-out

YES

Signage outside the venue

YES

Opportunity to greet guests

YES

Logo on BBB website homepage - receives more than 350,000 web visits per month

YES

Logo or name on BBB website event page

YES

Logo on BBB website sponsorship page

YES

Branding in event e-blasts to more than 50,000 professionals each week

YES

Logo or name in event promotional material

YES

Logo on name badges worn by event attendees

YES

Branding on electronic signage at event

YES

Logo or name in event program

YES

$7,500

$5,000

$2,500

$1,000

$500

Table at event - opportunities for one-on-one conversation with each attendee Opportunity to provide a gift to each attendee - to be distributed at your table Logo on event/gaming table

TOTAL INVESTMENT $ 10,000

DENVER.BBB.ORG HOME PAGE

Website Sponsor Banners and Video on BBB Website Increase your exposure to consumers on denver.bbb.org. Over 6 million total website page views in 2014 Premium placement on Home Page, Business Search Page, Video Page and News Center! Home Page Sponsor Banners & Video 12 Months...........................................$900 Plus video production one-time fee for 15-second commercial............$300

Home Page Sponsor Banner & Video

Home Page Rotating Banner

Home Page Rotating Banner 12 Months........................................ $1,500

ONLINE DIRECTORY HOME PAGE More than 300,000 online directory visits!

findabbbcompany.org

CREATE

Create your own unique package of listings and promotional opportunities.

Billboard Map Pins (CS Only)

Online Directory Home Page Carousel (CS Only)

Bottom Rail Logo on Home Page 12 Months.......$2,500

Your company logo here. Bottom Rail Logo

ONLINE DIRECTORY TYPE OF BUSINESS PAGE

TARGET

Target your ad space specific to your industry. Map Pins

TOB Page Carousel Premium Listing

FLIGHT 1............ $3,000 FLIGHT 2........... $2,500 FLIGHT 3........... $2,000 FLIGHT 4............$1,500

Industry Page Carousel FLIGHT 1............ $2,500 FLIGHT 2........... $2,000 FLIGHT 3............$1,500 FLIGHT 4............$1,000

Featured Listing

1st Position Side Banner

Enhanced Listing

Online Directory TOB Page Carousel

2nd Position Side Banner Logo Listing

Premium Listing Does not rotate with other advertisers.

FLIGHT 1.............$5,000 FLIGHT 2........... $4,000 FLIGHT 3............$3,000 FLIGHT 4.............$1,500

TOB Side Banner 1st Position

AB Only Side Banner 1st Position

Featured Listing

Rotates with max of 3 other advertisers

FLIGHT 1............ $3,000 FLIGHT 2........... $3,000 FLIGHT 3............ $1,500 FLIGHT 4............ $1,000

12 Months............ $500

Enhanced Listing

TOB Side Banner 2nd Position

12 Months............ $300

Rotates with max of 5 other advertisers

Rotates with max of 3 other advertisers

FLIGHT 1.............$2,000 FLIGHT 2.............$1,500 FLIGHT 3............ $1,000 FLIGHT 4............. $ 700

FLIGHT 1.............$2,500 FLIGHT 2............$2,500 FLIGHT 3............ $1,000 FLIGHT 4.............$ 500

Rotates with max of 2 other advertisers

FLIGHT 1.............$3,500 FLIGHT 2............ $2,500 FLIGHT 3.............$1,500 FLIGHT 4............ $1,000

AB Only Side Banner 2nd Position Rotates with max of 3 other advertisers

Logo Listing 12 Months............ $300 Additional.............$ 50

Coupon/Special Offer 12 Months............. $150 Additional.............$ 50 All products offered for 12-month duration.

BBB COMMUNITY GUIDE/CO-BRANDED BILLBOARDS

BBB Community Guide The BBB Community Guide Offers Dynamic Marketing Solutions • Quarterly Publication • Valuable, Industry Specific Information for Consumers • Powerful Marketing Tool • Direct Mail and Rack Distribution • 75,000 Copies Each Publication Full Page Color..................................................................$2,475 Half Page Color.................................................................$1,550 Quarter Page Color...........................................................$ 795 View Community Guide online at bbbguide.com

Co-Branded Billboards Billboards provide impact, dominance and prestige to your advertising campaign. • Located at highly visible locations • Billboards often creative flexibility • Easier than ever to reach target audiences Rotary Bulletin.............. 14’ x 48’.......... 2 Months....... $6,500 Rotary Bulletin..............10’ x 30’.......... 2 Months....... $3,600 Multiple locations in Metro area.

CO-BRANDED BUSES/LIGHT RAIL

Co-Branded Buses Reach a captive audience with RTD Transit • Advertising where consumers live, work and play! • Full-color transit messages deliver quick impressions, 24/7 in Metro Denver. • Rotary Bus Queens........................ 20 Buses........3 Months........$10,200 Exteriors 30’ x 88’............ 10 Buses........3 Months...........$5,100 16th St. Mall Shuttle........ 20 Buses........3 Months...........$2,100 Interiors 11” x 28” Bus Interiors...................... 50 Buses........3 Months......... $4,600 Interiors 11” x 28”.(Denver or Boulder)

Co-Branded Light Rail Light Rail advertising captures the Denver Metro consumers in a bold way! • Reach Denver Metro consumers in a bold way • Market to downtown campuses, sports fanatics, Denver Convention Center, restaurants and night life • Eye-level messages in passengers’ direct line of sight • Excellent coverage along major arteries and commuter routes Interior Cards (10)....................19” x 23”...... 3 Months.....$3,800 Exterior Mural Set (1)...... 52.5” x 200”...... 3 Months.....$6,500 4 murals per train *Sources: Scarborough USA and 2011 US Census

Plan to join us on November 5, 2015 at Wings Over the Rockies for the BBB Foundationâ&#x20AC;&#x2122;s largest fundraising event of the year, attracting more than 500 attendees. This event recognizes one small, medium and large business, and one small and large nonprofit that actively demonstrate ethical practices in the communities in which they operate. Over the past 11 years, the BBB & Foundation have honored 26 Torch Awards recipients.

Highly acclaimed professional business event with enhanced sponsor visability

More than 530 registrants in 2014 a 23% increase of 2013

7 organization awards given in 2014! 4 Businesses and 3 Nonprofits.

$50,500 in scholarships planned in 2015. Up 66% from 2014 and up 186% from 2013.

Demographics: Entreprenuers, policy makers, academics, businesses, nonprofits

VIP Party Awards Event Scholarships Foundation Fundraiser

John Hammersmith Hammersmith Management, Inc. 2014 Torch Award Winner Large Business Category

TORCH EVENT

Investment

INVESTMENT LEVELS LEVELS PRESENTING

PRE-EVENT

AVAILABILITY

PLATINUM

GOLD

SILVER

VIP

Exclusive

3 Available

Branding in event promotional material

Logo with premier placement

Logo

Name only

Logo

Branding on BBB website Torch Awards event page

Logo with premier placement

Logo

Name only

Logo

•

Logo with premier placement

Logo with elevated placement

Logo

Name only

Logo

•

Logo and sponsor description on BBB website Torch Award sponsorship page Branding in event e-blasts to more than 25,000 professionals each week

6 Available 12 Available Exclusive

Branding on VIP Reception invitation

•

Logo on desserts

Targeted branding Logo with front cover placement

Branding in event program

AT EVENT

Exclusive

•

Recognition in BBB Social Media channels

Logo

•

Name only

Logo on name badges worn by event attendees

•

Branding on electronic stage signage at event

•

Opportunity to be recognized as an Award Category Sponsor

2 Categories

1 Category

Featured logo during presentation of sponsored awards

2 Categories

1 Category

Opportunity to co-present sponsored awards

2 Categories

1 Category

3 Tables of 10

2 Tables of 10

1 Table of 10

2 Table of 10

•

Event Tickets Logo on your sponsor's reserved tables VIP Reception Tickets

Recognition by emcee during dinner

•

Recognition by emcee during VIP Reception

•

Invitation to provide a door prize to be given away during lunch

•

Opportunity to provide gift bag with logo to attendees

•

Opportunity to provide a gift in each attendee bag (to be distributed as attendees exit the event)

•

Invitation for CEO to participate in introductory remarks

POST - EVENT

DESSERT

1 Table of 10 2

•

Dinner & VIP reception

VIP

Branding in BBB Annual Report

Logo with premier placement

Logo

Name only

Logo

Name only

Branding on BBB Foundation 2014 Donor web page

Logo with premier placement

Logo

Name only

Logo

Name only

•

$15,000

$10,000

$5,000

Post-event selection of professional photos from event for potential marketing opportunities

TOTAL INVESTMENT

• $2,500

$10,000

$3,500

SERVING OUR COMMUNITY

CONSUMERS

BUSINESSES

m plaints

LOYALTY AMONG CURRENT ACCREDITED BUSINESSES

92 percent of current Accredited Businesses have a favorable impression

4.2 MILLION

ES IN

BUSINESS REVIEWS IN 2014 REQUESTED BY CONSUMERS

LOYALTY AC

• 88 percent are likely to recommend a business to become BBB Accredited

SES

LO W RE

of the BBB

GH HI

CUR

favorable impression

• 92 percent are likely to renew their accreditation

MEDIUM

• At least two in three businesses have a

Accredited Businesses say their company’s accreditation with the BBB is of high value

consumer complaints

•

87 percent of current

t h o rit y

Han

• For handling

VALUE OF ACCREDITATION

ource Res

• An authority on which companies can be trusted

• A valuable resource for unbiased information on businesses and charities

Valu ab

KEY BBB BENEFITS AND SERVICES

CRE

DIT E D

80%+

PROUD OF BBB ACCREDITATION eight in 10 Accredited Businesses mention their accreditation if the topic More than

is relevant to a conversation.

BBB Serving Denver/Boulder 3801 E. Florida Avenue, Suite 350 • Denver, Colorado 80210 Phone 303.758.2100 • info@denver.bbb.org Denver.BBB.org • BecomeAccredited.org • FindaCompany.org • TomorrowsMarketplace.org BBB Serving Denver/Boulder is a membership-based nonprofit 501(c)(6) organization dedicated to promoting and fostering the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence. Founded locally in 1951 and an active member of the Council of Better Business Bureaus (CBBB) based in Arlington, VA, the BBB Serving Denver/Boulder offers free information on businesses and charities in addition to dispute resolution, mediation, and arbitration services. Along with The BBB Foundation, a 501(c) (3) nonprofit dedicated to consumer, business and marketplace education, the BBB provides 24-hour services through its automated inquiry line at 303.758.2100 and website at denver.bbb.org. Our offices are located at 3801 E. Florida Avenue, Suite 350, Denver, Colorado 80210. Donations to the BBB Foundation may be tax deductible as a charitable contribution; some donations may be tax deductible as a business expense for corporations. All sponsorship monies and funds collected will be considered as unrestricted unless the donor requests that the funds be used for a specific purpose. August 20, 2015

This publication created and co-designed by Vickie Denham, Graphic Designer, BBB Serving Denver/Boulder.