2018 BBB Community Sponsorship

2018 COMMUNITY

SPONSORSHIP denver.bbb.org

PROVEN VISIBILITY FOR YOUR COMPANY BBB Community Sponsorship…reach out and make a difference in your community.

Becoming a BBB Community Sponsor positions your business as an important partner in the community. BBB can enhance your company’s reputation through our brand, representing consumer trust and confidence.

Through your community sponsorship or co-branding opportunities, your company will reach millions of Denver Metro consumers, expanding visibility for your business. Become a community sponsor with the BBB.

7,629

TWO KEY REASONS WHY BUSINESSES BECOME BBB ACCREDITED

Accredited Businesses and Nonprofits

• For customer trust and confidence • For enhancement of a company’s reputation

4,879,316

3,956,607

Total website page views in 2017

Unique Page Views in 2017

4,171

2,794,235 Business & Nonprofit Business Profiles Read

Request a Quote Emails Sent to Accredited Businesses

$ 2

The Better Business BOOST seminar series is designed to provide resources and training to Denver area business professionals on a variety of topics to help optimize business practices. Attendees enjoy lunch and learn how to BOOST their business knowledge to stay ahead of the curve and be the best in their industry. Series sponsors get a unique opportunity to target their message to an exclusive group of industry leaders and business professionals, elevating brand awareness and commitment to encouraging best marketplace practices.

Sponsorship ........... 9 Seminars in 2018 Event Details .......... Generally held from 11:15 am - 1:00 pm at BBB Attendance ............. Up to 40 registrants Demographics ........ Professionals of all levels and industries

2018 Schedule January 31st February 28th March 21st

April 25th June 27th August 22nd

PARTNER OR PLATINUM PRESENTER SPONSOR

Sponsorship Opportunities

Exclusive

September 26th November 14th December 5th

GOLD SPONSOR

3 Available 5 Available

Logo on BBB Website Seminar Page and All Promotional Materials*

Premier Placement

Elevated Placement

Yes

Logo or Name in 25+ Seminar E-Blasts to 25,000+ Businesses and Consumers*

Premier Placement

Elevated Placement

Name

Elevated Placement

Yes

Logo on Name Badges Worn by Seminar Attendees

Yes

Logo on Electronic Signage at Seminar (When applicable)

Premier Placement

Verbal Recognition at Seminar

Yes

Opportunity to Introduce Seminar Speakers Event Tickets Per Year

For more information, please contact our Community Sponsorship Sales Team at CSponsorship@denver.bbb.org or 303.758.2100.

TOTAL

2 Events

1 Event

10

5

2

$5,000

$2,500

$1,500

*Visibility dependent upon date of sponsorship purchase

3

May 31, 2018 BBB Denver/Boulder and Regis University WELL Center College of Business and Economics partner to bring you the Elevating Ethics Scholarship Award Ceremony. This partnership allows us to award student scholarships based on demonstrated exceptional ethics practices, and further our efforts of raising up an ethical workforce for tomorrow through ethics education.

Sponsors get the opportunity to showcase their brand to an established group of business and academic professionals, as well as demonstrate support for instilling ethical ideals in students at a young age.

PARTNER OR PLATINUM PRESENTER SPONSOR

Sponsorship Opportunities

Exclusive

GOLD SPONSOR

5 Available 7 Available

Logo or Name on BBB Website Event Page and in All Promotional Materials*

Premier Placement

Elevated Placement

Logo in Six Event E-Blasts to 25,000+ Businesses and Consumers*

Premier Placement

Elevated Placement

Logo on Name Badges Worn by Event Attendees

Yes

Name

Logo on Electronic Signage at Event (When applicable)

Premier Placement

Elevated Placement

Yes

Logo or Name on Event Program Table Tent

Premier Placement

Elevated Placement

Name

4

2

Verbal Recognition by Emcee During Presentation

Yes

Opportunity for Staffed Table

Yes

Opportunity to Provide a Gift to Each Attendee (To be distributed at your table.)

Yes

Event Tickets

10

TOTAL $5,000 $2,500 $1,000 For more information, please contact our Community Sponsorship Sales Team at *Visibility dependent upon date of sponsorship purchase CSponsorship@denver.bbb.org or 303.758.2100.

4

The Denver/Boulder BBB Skeet Meet is an event benefitting free BBB outreach programs in our community, including youth ethics education and the BBB MILITARY LINEÂŽ. Business professionals from various industries will enjoy a day of shooting, networking, food, drinks, and more. Sponsors have the opportunity to put their brand in front of a variety of business attendees dedicated to furthering the BBB mission of raising up an ethical workforce for tomorrow and supporting our military members, families, and veterans.

PARTNER OR PRESENTER

Sponsorship Opportunities

Exclusive

DOUBLE BARREL

SINGLE BARREL

STATION

5 Available 7 Available 10 Available

Logo on BBB Website Event Page and All Promotional Materials*

Premier Placement

Elevated Placement

Yes

Logo in Six Event E-Blasts to 25,000+ Businesses and Consumers*

Premier Placement

Elevated Placement

Yes

Yes

Logo on Name Badges Worn by Event Attendees

Yes

Company Banner to Hang at Event

Yes

Yes

Staffed Table & Signage at One Shooting Station

Yes

Yes

Verbal Recognition During Welcome and at After-Party

Yes

Yes

Yes

Opportunity to Provide a Gift to Each Attendee (To be distributed at your table.)

Yes

One Team of Five Shooters

Yes

Yes

Yes

Yes

$5,000

$2,000

$1,000

$650

TOTAL

For more information, please contact our Community Sponsorship Sales Team at CSponsorship@denver.bbb.org or 303.758.2100.

Yes

*Visibility dependent upon date of sponsorship purchase

5

A Fun Night of Gaming, Music and Food!

May 24, 2018 at Baldoria on the Water Partner with the Denver/Boulder BBB for a night of celebration as we thank our Accredited Businesses and Nonprofits.

This annual event is designed to bring 300+ business professionals together in a festive atmosphere to enjoy an evening of gaming, food, drinks, and more. Sponsors receive an exclusive opportunity to market to an elite group of business attendees dedicated to advancing trust in the marketplace.

PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

3 Available

5 Available

7 Available

Logo or Name on BBB Website Event Page and in All Promotional Materials*

Premier Logo Placement

Elevated Logo Placement

Name

Logo or Name in Six Event E-Blasts to 25,000+ Businesses and Consumers*

Premier Logo Placement

Elevated Logo Placement

Name

Yes

Sponsorship Opportunities

Logo on Name Badges Worn by Event Attendees

Yes

Logo on Electronic Signage at Event

Yes

Yes

Table at Event - Opportunity for One-on-One Conversations with Each Attendee

Yes

Yes

Opportunity to Provide a Gift to Each Attendee (To be distributed at your table.)

Yes

Logo on Event/Gaming Table

Yes

TOTAL

$5,000

$2,500

$1,000

*Visibility dependent upon date of sponsorship purchase

For more information, please contact our Community Sponsorship Sales Team at CSponsorship@denver.bbb.org or 303.758.2100.

6

The annual BBB Torch Awards honor ethical businesses in our community who have completed a rigorous application process to demonstrate their commitment to honest and trustworthy practices. Sponsors get to position their organization as a BBB partner in front of area entrepreneurs, policymakers, academics, businesses and nonprofits with ehanced visibility.

October 18, 2018 at Infinity Park Event Center

Sponsorship Opportunities

PARTNER OR PRESENTER

VIP SPONSOR

PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

TABLE SPONSOR

Exclusive

Exclusive

5 Available

10 Available

15 Available

Available

Logo or Name on BBB Website Event Page and All Promotional Materials*

Premier Logo Placement

Elevated Logo Placement

Logo

Logo

Name

Logo or Name on BBB Website Event Sponsorship Page*

Premier Logo Placement

Elevated Logo Placement

Logo

Logo

Name

Logo or Name in 10+ Event E-Blasts to 25,000+ Businesses and Consumers*

Premier Logo Placement

Elevated Logo Placement

Logo

Logo

Name

Logo on Name Badges Worn by Event Attendees

Yes

Logo on Electronic Signage at Event

Premier Logo Placement

Elevated Logo Placement

Yes

Yes

Yes

Yes

Logo or Name in Event Table Tent Program

Premier Logo Placement

Elevated Logo Placement

Logo

Logo

Name

Name

Opportunity to Provide a Gift to Each Attendee

Yes

Yes

Verbal Recognition by Emcee

Yes

Yes

Verbal Recognition at VIP Reception

Yes

Yes

Logo on Reserved Sponsor Table(s)

Yes

Yes

Yes

Yes

Yes

Yes

2 Tables of 10

2 Tables of 10

2 Tables of 10

1 Table of 10

1 Table of 10

1 Table of 10

Yes

Yes

Yes

Yes

Yes

$15,000

$7,500

$5,000

$3,500

$2,500

Event Tables VIP Reception Tickets

TOTAL

Yes

$1,000

*Visibility dependent upon date of sponsorship purchase For more information, please contact our Community Sponsorship Sales Team at CSponsorship@denver.bbb.org or 303.758.2100.

7

THE BBB SEARCH ENGINE SOLUTION PROGRAM

Let BBB® and Google® be your sources for online marketing leads!

HOW DOES IT WORK? BBB’s Google Program, SES, combines the power of the BBB brand with Google’s search engine dominance with one low-cost, effective program.

CLICK

1. Your BBB sponsored link typically appears in the Google search results at the very top of the results page.

2. Consumers click on a BBB sponsored link and are taken to a dedicated page just for participating sponsors in your area.

CONTACT 3. This dedicated page becomes a “onestop shop” for the consumer. BBB can include your company logo and description to help you stand out.

The consumer can: call you, e-mail you directly, Request a Quote, see your company on a map, read your BBB Business Review, and link from your business review to your company website.

8

THE BBB SEARCH ENGINE SOLUTION PROGRAM WHY PARTICIPATE? Most businesses participating in our BBB SES Program see a significant increase in views of their BBB listings—often receiving more than 10 times* as many views as non-sponsors. Plus, they see substantial increases in overall hits to their BBB Business Review.

• 95% of these hits come from consumers looking ONLY for a company that they can trust.

• No web page is needed to benefit from BBB marketing programs.

• Most marketing sponsors receive large increases in the number of online hits from the BBB. • BBB marketing is an easy, fast, and low-cost way to benefit from your BBB Accreditation.

• BBB marketing programs have exclusive availability on our web site, and it is growing at rate of over 30% per year.

• BBB marketing is priced competitively and is often substantially below most alternatives in our market.

SES PRICING Don’t miss this great opportunity to increase your business with the Denver/Boulder BBB SES Program! Businesses are found faster and easier with the SES location on Google search results.

With built-in BBB consumer confidence, low cost, and immediate and quantifiable results, the investment is invaluable to your business. We can adjust ad text, geo targeting, device type, partner sites, search terms, and time of day to maximize conversions to your BBB business review and to bring you more qualified prospects. Your business can be listed in industry targeted BBB listings within two days.

BBB Accredited Business categories are guaranteed advertising spots 1 - 4 on Google.

SIGN-UP FOR THE BBB & GOOGLE SEARCH ENGINE SOLUTIONS PROGRAM TODAY! PAYMENT CAN BE MADE EITHER MONTHLY OR ANNUALLY.

Consumers are then connected to a Google/BBB landing page with banners.

This dedicated page becomes a “onestop shop” destination for the consumer.

BBB can include your company logo and description on that page to help you stand out from your competitors.

$500 per month for the Premium spot $400 per month for the Featured spots $300 per month for the Enhanced spots $200 per month for the Basic spots 9

ONLINE DIRECTORY UNIFIED SEARCH PAGE EXCLUSIVE ONLINE MARKETING OPPORTUNITIES

Premium, Featured & Enhanced Listings Millions of consumers come to BBB’s website annually searching for businesses they can trust. Our new Unified Directory was designed to allow Accredited Businesses to stand out AND to help those consumers find an Accredited Business quickly and easily.

To help further increase your company’s visibility, we’re now offering the opportunity to showcase your business as an Enhanced Listing in your business categories, or spotlight your business with a Right Rail Banner Ad. Not only will you stand out as an Accredited Business, but you will also be adding logo recognition and preferred placement to your listings.

All Premium, Featured & Enhanced Listings include: • Company Logo Prominently Displayed • Company Contact Information • Links to Business Profile • Activity Tracking • Letter Rating • Accredited Business Seal

Roofing Done Right

by People You Know, for More than 20 Years

PREMIUM • Rotating with 33% of impressions

FEATURED 1 • Rotating with 20% of impressions

FEATURED 2 • Rotating with 20% of impressions

LOGO • Adds your Accredited Business logo to your non-ad placement

Roofcorp A+

(303) 766-2444 1189 W Ridge Rd Littleton, CO 80120

Statewide Roofing Consultants, Inc. A+

(303) 933-8655

A Smith Construction, Inc. A+

(303) 346-1840

303.346.6010 mountainstatesroofinginc.com

BANNER 1

5901 Middlefield Rd STE 100 Littleton, CO 80123

9216 Aspen Creek Pt Highlands Ranch, CO 80129

• Use our template design or create your own • Rotating with 20% of impressions

A+

(720) 203-2900 4277 N 109th St Lafayette, CO 80026

ing

13

rs ea

in

bu

y

rat

leb

Ce

A-

(303) 933-9262

s!

es

sin

1 American Roofing Co.

303-933-ROOF

Stellar is a full-service residential and commercial painting company committed to quality craftsmanship and excellent customer care at a fair, sensible, and market valued price.

5912 S Cody St STE 115 Littleton, CO 80123

ENHANCED 1 • Rotating with 20% of impressions

ENHANCED 2 • Rotating with 20% of impressions

BANNER 1

Mountain States Roofing, Inc. RESIDENTIAL & COMMERCIAL ROOFING & GUTTERS

BANNER 2 Quality Roofing Company A+

(303) 419-7276 2800 Locust St Denver, CO 80207

BOTTOM BANNER

AGR Roofing & Construction A+

(402) 639-1218 1300 Carr St Lakewood, CO 80214

• Use our template design or create your own • Rotating with 20% of impressions • Use our template design or create your own • Rotating with 20% of impressions BOTTOM BOTTOMBANNER

10

BANNER 2

BBB SMART REACH TARGETED MARKETING

Co-Branded

Additional

Use your BBB seal and BBBs promotional messaging as part of your marketing creative.

Make sure your business is ready for search.

Email Send (weather activated or

Listings Management Make sure your customers know how to reach you.

standard) Reach potential customers in their inboxes. No monthly commitment needed.

SEO Make it easy for your potential customers to find you.

Display Campaign Build your brand, one impression at a time. 90 day minimum campaign.

PPC Campaign Get to the top of search results – fast. 90 day minimum campaign.

Because each campaign is customized for your business, please call for pricing.

Live Chat Engage with current and potential customers. No monthly commitment needed.

Social Boosted Campaign Engage with current and potential customers.

No monthly commitment needed.

STREAM PAGE & BBB EMAIL MARKETING Stream Page Montly Business Email 9,000+ subscribers with a 43.2% open rate.

12 Months................. Banner Ad........... $12,000

Responsive Ad Sizing

Sponsor Ad $6,000

Responsive Ad Sizing

Stream Page Email Banner Ad

BBB Quarterly Consumer Email 25,000+ subscribers with a 12% open rate.

12 Months................. Banner Ad $12,000

Size 550 px x 200 px

Sponsor Ad $6,000 Size 250 px x 250 px

Stream Page Email Sponsor Ads

11

“WHY BBB IS FOR ME” VIDEO Highlighting your business and how it’s mission aligns with BBB Standards for Trust. $1,500 for 2-minute full video production, including: • Ownership rights to use video in your own communications and advertising • BBB posting and promoting through YouTube channel • Social media mentions and promotions • Because each campaign is customized for your business, please call for pricing.

BBB CO-BRANDED MOVIE THEATER ADVERTISING Engage movie audiences before during and after a film.

• Reach potential customers on mobile devices, then on the big screen at the movies, and again on mobile devices downstream.

• 30-second spots that will show before every film as well as in the lobby every day contracted.

• Because each campaign is customized for your business, please call for pricing.

• Theatre lobby promotions would be an acceptable alternative to onscreen media. Restrictions apply.

Ask for more details.

12

BBB CO-BRANDED BILLBOARD ADVERTISING

Co-Branded Billboards Billboards provide impact, dominance and prestige to your advertising campaign.

• Located at highly visible crosstown community routes • Billboards deliver highimpact coverage • Provide targe coverage to your target audience • Because each campaign is customized for your business, please call for pricing.

Multiple locations in Metro area.

BBB CO-BRANDED BUS EXTERIOR ADVERTISING

Co-Branded Bus Exteriors Reach a captive audience with RTD Mass Transit • Advertising where consumers live, work and play!

• Full-color transit messages deliver quick impressions, 24/7 in Metro Denver • Full market coverage and saturation • Because each campaign is customized for your business, please call for pricing.

Need an ele Nee d newctrwiciin an? ows?

I know adgu y!

I know a g

uy!

bbb.org/ask

*Billboards and Bus Exteriors are offered only as “preemptable space,” which is space available based on the discretion of current Lamar Denver charting and subject to change according to inventory levels, time of year, and availability as needed.

13

BBB CO-BRANDED LIGHT RAIL ADVERTISING

Co-Branded Light Rail Light Rail advertising captures Denver Metro consumers in a bold way!

• Market to downtown campuses, sports fanatics, Denver Convention Center, restaurants and night life • Eye-level messages in passengers’ direct line of sight • Excellent coverage along major arteries and commuter routes (I-25, Santa Fe/Hwy. 85, I-225, 6th Ave./Hwy. 6, multiple stops downtown.)

Ceiling Art

Interior Cards

14

BBB SCHOLARSHIP PROGRAM The Better Business Bureau serving Denver and Boulder officially partnered with the Denver Scholarship Foundation in early 2017 to optimize its impact of strengthening the ethical workplace of tomorrow by establishing the BBB Scholarship.

DONATE You can help fund scholarships and make college possible for Denver Public Schools’ (DPS) students by making a gift to the BBB Named Scholarship. By making an investment in our Scholarship Program, which is one of the three core aspects of Denver Scholarship’s college access and completion program, you will have partnered with a game-changer for Denver’s youth, and a national leader in helping students from low income, primarily minority backgrounds gain access to the education and experience they need to thrive in our modern economy and contribute to the vitality of our community.

Denver Scholarship Foundation makes make its scholarship application available to all eligible DPS seniors.

DSF is responsible for the scholarship application, selection, and fund distribution (directly to the postsecondary institution) processes.

DOUBLE YOUR GIFT Your gift to help fund Scholarships in 2017 will be matched 1:1 by special and exclusive agreement with the Colorado Opportunity Scholarship Initiative (COSI), which is a fund administered by the Colorado Department of Higher Education. Your gift will be doubled, providing scholarships to low-income students graduating from Denver Public Schools’.

Engagement Opportunities: Throughout the Academic Year, DSF will invite BBB to participate in engagement opportunities with DSF Scholars, such as: • Leadership Conference(s) • Ethics Workshop(s) • Career Workshop(s) • Networking Reception(s) • Named Scholarship Event(s) • Graduation Event(s) The BBB is encouraged to schedule and host engagement events above those listed above.

The BBB should notify DSF of any such engagement events.

WAYS TO GIVE Check – Payable to Denver Scholarship Foundation. Write “BBB Scholarship” in the memo line. Mail to: Denver Scholarship Foundation, 789 Sherman, Ste 610, Denver, CO 80203.

Credit Card – Go to http://donate.

2017 Scholarship Recipients denverscholarship.org/ In the “Please use my gift as follows” section select “Better Business Bureau (BBB) Named Scholarship.”

15

SERVING OUR COMMUNITY

Website Page Views.....4,879,316 Facebook Impressions.....750,854 YouTube Video Views.....12,778 Facebook Page Likes.....4,997 Twitter Followers.....3,748

(Torch Awards, Monte Carlo Annual Event, 9NEWS/BBB e-Cycle event, Better Business BOOST Series, and other education and outreach events)

News Media Appearances/Interviews....180 Value of Earned Media....$667,199 Earned Media Stories....2,979 Pandora/Digital Impressions....3,988,196 Spanish Language Radio/TV Media Spots....48

Online Directory Accredited Business Views...2,939,947

BBB Dynamic Seal Clicks...85,121

Business Reviews in Database...61,320 Number of Accredited Businesses and Charity Seal Holders...7,629

Request A Quote Emails Sent...4,171

Business Reviews Read.... 2,794,235

Phone Calls Handled.... 44,951 Investigations.... 59

Advertising Challenges.... 121

BBB Serving Denver/Boulder 3801 E. Florida Avenue, Suite 350 • Denver, Colorado 80210 Phone 303.758.2100 • CSponsorship@denver.bbb.org BBB Serving Denver/Boulder is a membership-based nonprofit 501(c)(6) organization dedicated to promoting and fostering the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence. Founded locally in 1951 and an active member of the Council of Better Business Bureaus (CBBB) based in Arlington, VA, the BBB Serving Denver/Boulder offers free information on businesses and charities in addition to dispute resolution, mediation, and arbitration services. The BBB provides 24-hour services through its automated inquiry line at 303.758.2100 and website at denver.bbb.org. Our offices are located at 3801 E. Florida Avenue, Suite 350, Denver, Colorado 80210.

January 25, 2018

This publication designed and created by Vickie Denham, Graphic Design Senior Coordinator, BBB Serving Denver/Boulder.