Design Portfolio 2012

Page 1

Brittany Davis

Hello There! I’m Brittany – B.Davis to some – and I am a creative junkie. I am a Winston-Salem native, Krispy Kreme addict and sneaker collector. I am a proud alumna of North Carolina State University’s College of Design where I received my Bachelor in Industrial Design and a Minor in Graphic Design. Right after graduating I started working at the University of North Carolina at Charlotte in the Student Affairs Division as a Marketing Assistant and Graphic Designer. My main duties are developing design materials for the departments under the Student Union and Activities; manage creative projects as well as keeping the interns in line. After my day job, I transform into a freelance designer for {BE} Creative Design Direction, a boutique design studio with fellow NC State Alum Eugene (E) Wright. When I am not designing, clicking or drawing I volunteer as a Girl Scouts troop leader and work to defend my title as “Michael Jackson Experience” 5-Star champion. I love what I do and have had the opportunity to meet some amazing and creative people, even some of the people who influence my work. I love learning about how people create and listening to how they find inspiration, but more than that I love sharing knowledge and experiences. I hope you enjoying taking a peek at my creative journey thus far. Thanks!

Hometown: Winston-Salem, NC Current: Charlotte, NC When not designing: reading about design, thinking about design, or playing Michael Jackson Experience. Dreams: Become a Creative Director, teach Design on a university level.

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Brittany Davis

Fallout Brewing Co.

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Brittany Davis

PintLabs.com

Main logo and sub-brands for beer-based apps. BreweryDB and BreweryMap Available on iTunes.

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Brittany Davis

Material Culture Posters | GD Studio For this project we had to create a series of posters to promote an exhibit of our assigned object. My object was the Shoe. For the poster I decided to highlight the 100th Anniversary of Converse’s classic Chuck Taylors with and exhibit called “100 Years of Sole”

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Brittany Davis

Material Culture Experience Book | GD Studio

The book was the final for my Graphic Design studio and part of our Material Culture project. For the book we described our experience with the object through a narrative.

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Brittany Davis

SNEAKERS

Fashion

Form, Function, Fashion

1980s

2000s

Function

1981

1970s

Form 1890s

1948

1930s English runner Joseph Foster customized a pair of running shoes for himself by adding spikes to the sole.

1908

Marquis M. Converse establishes Converse shoe company, revolutionizing the game of basketball.

1917

Keds are the first mass marketed athletic shoes. These shoes are later called sneakers because the soles are quiet and make no noise on any surface.

1923

The All Star gives way to the Chuck Taylor All Star

Converse releases the world's first performance basketball shoe, the Converse All Star.

1962

Puma Schuhfabrik Rudolf Dassler is founded and the world is introduced to the PUMA Atom, PUMA's first football shoe worn by members of the West German football team.

Phil Knight, a business major at the University of Oregon, and his coach, Bill Bowerman, partner to provide a low cost, high tech athletic shoe under the name Blue Ribbon Sports (BRS) The first Adidas track suits with the Three Stripes were produced.

1935

Converse releases the Jack Purcell with its telltale “Smile” on the front. They became a staple of early Hollywood and the bad boy crowd

Adi Dassler, founder of Adidas, begins producing handmade training shoes in his mother's washroom without electricity

1924

Adi and Rudolph Dassler, register their business as Gebr der Dassler Schuhfabrik in Herzogenaurach, Germany.

1969

Quarterback Joe Namath, wearing PUMA shoes, leads the New York Jets to victory in SuperBowl III.

1970

Pele wins a third World Cup title, wearing the Puma King.

1954

The German Nation Team won the Football (Soccer) World Cup for the first time, wearing Adidas shoes with revolutionary screw-in studs.

1920

1960

1985

Blue Ribbon Sports and Nike merge to form Nike, Inc.

1940s

1893

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Adidas is once again the dominating brand at the Olympic Games in Rome. Wilma Rudolph, who suffered from polio as a child, won three gold medals.

1972

The adidas "Trefoil Logo" is introduced

the K-Swiss classic was introduced as the first allleather tennis shoes using shock-absorbing insoles.

1968

1971

Adidas was worn by 83% of athletes at the Montreal Olympic Games. They won 75 gold medals, 86 silver, and 88 bronze.

1982

Nike releases the first of a long line of shoes, the Air Force One. It has been released in a low, mid, and high-top versions. The Air Force 1 has survived over two decades with little change to its basic design and continues to remain a legacy and a fashion statement.

1994

1988

Nike signs a longterm partnership with the Brazilian national football (soccer) team, launching a companywide effort to become the world's leading football brand.

Nike introduces its "Just Do It" slogan.

1996

Nike signs Eldrick "Tiger" Woods soon after the young golfing phenomenon gives up his amateur status.

Nike releases the Waffle Trainer, with Bill Bowerman's famous waffle outsole.

Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson for $35.

BRS begins marketing new designs and technology and changes their name to Nike. Nike is named after the Greek Goddess of Victory.

1986 1976

1991 1987

1985

Converse's biomechanics investment paid off when the lab delivered the industry's first high-tech midsole cushioning systems.

1979

Nike creates the first Nike Air sole units, resulting in the revolutionary Nike Air cushioning. Nike also releases their first running shoe with the patented Nike Air technology, the Nike Tailwind.

1996

Nike revenues surpass $1 billion for the first time.

Reebok introduced the Reebok Freestyle athletic shoe

Dr. J endorsed Converse, putting his stamp on Converse's Pro Leather shoe. This shoe later became known as "The Dr. J."

Rap Star Nelly releases a chart topping song about Air Force Ones.

Nike opens the first Niketown store in downtown Portland, OR

1997

Steve Prefontaine, runner and an American recordholder, becomes the first major athlete to wear Nike running shoes.

2002

1990

1973

1974 1966

1976

Chicago Bulls basketball rookie, Michael Jordan, endorses a line of Nike shoes and apparel. Nike releases the first Air Jordan.

The first Nike Air Max shoes are released, giving athletes their first real introduction to the Nike Air cushioning. Nike also releases the first Air Cross Trainer, a shoe cushioned enough for aerobics and court sports.

Nike causes controversy with advertising campaign at the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver — You Lose Gold."

Puma introduces its high-tech PUMA disc system sport shoe.

Reebok introduced its DMX technology shoe

2001

2002

Reebok launched Rbk, a collection of street-inspired footwear and apparel hook-ups designed for the youth

1996

Jordan Brand celebrates its 20th anniversary and the Jordan XX was released. German based Adidas acquires rival company Reebok in an effort to compete with top-ranked brand, Nike.

Converse re-issues authentic presentations of classic athletic performance shoes such as the Chuck Taylor All Star and the Jack Purcell. These editions are now popular with fans of nostalgic fashion and those wanting to return to the purity of past sports eras.

Nike makes a successful bid to buy bankrupt rival Converse Shoes for $305 million.

2004

Nike introduces the Nike Shox, the most advanced support technology creating a new revolution in shoe design

2005

2003

2006

Reebok releases several editions of their popular G-Unit from their Sound and Rhythm line; a never before seen partnership of music and footwear.

Jordan brand to release the Jordan XXI, the 21st edition of the now legendary Air Jordan line.

2003

PUMA introduces the first foam-free midsole with PUMA CELL technology.

Nike acquires long-time shoe manufacturer, Converse, Inc.

Brittany Davis | GD 201 | Fall 2008

Material Culture Timeline | GD Studio

The purpose of this project was to document the history of an assigned object. My object was a shoe, and I decided to focus on the sneakers transition from Form, to Function, to Fashion.

SNEAKERS Form, Function, Fashion

Function

1940s

Form 1890s

1948

1930s 1893

English runner Joseph Foster customized a pair of running shoes for himself by adding spikes to the sole.

1908

Marquis M. Converse establishes Converse shoe company, revolutionizing the game of basketball.

1917

Keds are the first mass marketed athletic shoes. These shoes are later called sneakers because the soles are quiet and make no noise on any surface.

1923

The All Star gives way to the Chuck Taylor All Star

Converse releases the world's first performance basketball shoe, the Converse All Star.

Puma Schuhfabrik Rudolf Dassler is founded and the world is introduced to the PUMA Atom, PUMA's first football shoe worn by members of the West German football team.

1935

Converse releases the Jack Purcell with its telltale “Smile” on the front. They became a staple of early Hollywood and the bad boy crowd

1954

The German Nation Team won the Football (Soccer) World Cup for the first tim wearing Adidas shoes with revolutionary screw-i studs.

1920

Adi Dassler, founder of Adidas, begins producing handmade training shoes in his mother's washroom without electricity

1924

Adi and Rudolph Dassler, register their business as Gebr der Dassler Schuhfabrik in Herzogenaurach, Germany.

1960

Adidas is once a dominating brand Games in Rome. Rudolph, who su polio as a child, w medals.


Brittany Davis

Website layout | Web Design Course This project served as my introduction to Web Design. For the class we designed our sites starting with wire frames then moved into Adobe Fireworks to refine the design and Dreamweaver to build it. The design changed significantly transitioning into Dreamweaver but gave me the opportunity to work with HTML, CSS and some Javascript. The final can be view here.

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Brittany Davis

AriZona Tea Can Design Competition | Submission

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Brittany Davis

Brantley Gilbert Concert Campaign | UNC Charlotte

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Brittany Davis

UNC Charlotte Homecoming 2012

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Brittany Davis

Apex, NC PeakFest Posters

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Brittany Davis

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2011 Black History Calendars & Display | UNC Charlotte UNC Charlotte’s Multicultural Resource Center and the Vice Chancellor’s Office of Student Affairs schedules a number of events during Black History Month. Each year I design a calendar and digital displays to distribute on campus.


Brittany Davis

MLK Celebration Posters | UNC Charlotte Posters and signage to for UNC Charlotte’s campus wide MLK celebration

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Brittany Davis

Various T-shirt Projects

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Brittany Davis

Week of Welcome | NC State Banner and brochure calendar detailing all the events to welcome NCSU students during the first week of school.

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Brittany Davis

Various Posters | UNC Charlotte Student Activities A few of my favorite posters for UNC Charlotte events.

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Brittany Davis

Charlotte

OCT 30

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B ox

UMBA

NOV 04

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Brittany Davis • Age: 23 • Zip: 28213 bcdavis328@gmail.com www.behance.net/bcdavis • @becre8tive704

ASE

LOSED Bail Bonds

Various Logos

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Brittany Davis

Wright/Gharpure Wedding I had the esteemed pleasure to design the wedding materials for my college friends. It was a multicultural wedding, merging Southern African American and East Indian culture. The wedding was featured on the site Wedding Nouveau

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Brittany Davis

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Invitations and Announcements Just a few invitations for family and friends. With these projects I was really able to push myself to create original vector art instead of using stock graphics.


Brittany Davis

Awareness Campaign | Know Your History

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This was a self-driven project that started as a Facebook profile image for Black History Month. The first image received such a great responses I continued to make 1 for each day, plus a few extra. It grew into a blog, screen printed shirts and prints.


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