Design Portfolio
Resume Brittany C. Davis 4799 Eagle Path Winston-Salem, NC 27127 (permanent) | 2730 Wolf Village Way, Unit 1705 Raleigh, NC 27606 (local) 336.918.0357 (cell) | 336.784.5540 (home) bcdygb2005@yahoo.com | http://www4.ncsu.edu/~bcdavis2/ // OBJECTIVE Energetic and creative college Senior with natural talent in and life long passion for art and design. Recognized by peers and faculty as enthusiastic, hardworking and dedicated. Seeks internship with creative and innovative design team, where I may use my creativity and various design skills to bring a refreshing style to the company as well as gain experience to prepare for graduate program in Design Management and Marketing. // EDUCATION North Carolina State University- Raleigh, NC (2005-Present) - Expected graduation date May 2009 Industrial Design (major), Graphic Design (minor) Dean’s List (2006-Present - major GPA: 3.963, total GPA: 3.692) // SKILLS Adobe Photoshop CS2 and CS3 Adobe Illustrator CS2 and CS3 Adobe InDesign CS2 and CS3
Macromedia Dreamweaver Microsoft PowerPoint Drawing/ Ideation
// PROFESSIONAL EXPERIENCE +Work BD Designs | Owner, Designer (freelance design services) - 2004-Present Commissioned to do various design jobs for churches, schools, small business and organizations. Jobs have included business identity, logos, branding, T-shirts, and various print media. North Carolina State University | Union Activities Board Publicity Chair - 2008-Present (Raleigh, NC) Responsible for designing and overseeing all print and promotional material for the organizations under the UAB. This includes concerts, cookouts, parties, and other student coordinated events. DRC (Divine Righteous Children) Co., LLC | urban based design group - 2006-2007 (Raleigh, NC) Graphic and fashion design for urban-based clothing line and design group. Prepared and rendered drawings for the clothing and designed print media for various events coordinated by DRC. (http://www. drc144k.com/) 6D Enterprises, LLC | Graphic Designer - 2006-2007 (Raleigh, NC) Carried out graphic design projects, primarily print media such as flyers and business cards, as well as logo design and branding projects for businesses and organizations. (http://www.6denterprises.com/)
+Internships PR!M Media Group | graphics, marketing - Summer 2008 (Charlotte, NC) Worked closely with marketing department to provide graphic design assistance for clients and the company’s magazine, Charlotte Style Magazine. Also established color pallets, logos, and helped develop company’s identity. (http://www.itspmg.com/ | http://www.charlottestylemag.com/) North Carolina State University | African American Cultural Center - Fall 2007 (Raleigh, NC) Carried out any graphic design and marketing needs of the AACC and served on the executive board with the Associate Director and Program Coordinator. (http://www.ncsu.edu/aacc/index.php) Alliance Display | promotional and permanent displays - Summer 2007 (Winston-Salem. NC) Worked with the graphics and structural teams on developing in-store product displays. Projects included displays for Covergirl, Colgate, and RJ Reynolds Tobacco. Responsibilities included designing print layouts, mounting graphics, assembling displays, and helping with other organizational needs in the department. (http:// www.alliancerocktenn.com/index.html) // HONORS & AWARDS Freshman Convocation Award (2006) Chancellor’s Scholar (2005-present) National Dean’s List (2006-presnt) National Scholars Honor Society (Inducted Fall 2006) ACAAGS Undergraduate Academic Achievement Award (Spring 2007, 2008) Ebony Harlem Design Award (2008) 1st place, NCSU Pan African Design Competition (2008) 2nd place, ACUI Regional Design Competition (2008) // LEADERSHIP & ACTIVITIES African American Design Student Association (AADSA)- Vice President (2008), Secretary and Treasurer (2007) African American Heritage Society (executive board, 2007-2008) Helping Youth Prepare to Excel (HYPE)- Treasurer, 2006-2007 NCSU Peer Mentor Program- Mentor (Outstanding Peer Mentor of the Year, 2008) NCSU College of Design Student Ambassador (2006-present) IBM Pathfinders Mentor Program (2007-present) // REFERENCES Marva Motley, Assistant Dean for Student Affairs, College of Design | 919.515.8329 | marva_motley@ncsu.edu Keith Powell, Associate Director, African American Cultural Center | 919.513.0960 | kmpowell@gw.fis.ncsu.edu Bryan Laffite, Department Head and Associate Professor (Industrial Design) | 919.515.8333 | bwlaffit@unity.ncsu.edu
Industrial Design product design, rendering, ideation
Final render
Leap Frog Pak
Color concepts
ideation
Junior ID studio For this project, I explored product development through biomimicry. I chose a biological form and from it developed a product that focused on one key characteristic of that form. The product is a sling backpack whose form, color and texture was taken from the poison dart frogs found in the Amazon forests.
Clay CD Rack Junior ID studio During my junior studio, we had the opportunity to work with design students in Guatemala. The basis of the project was to design products that could be made by hand with clay. I developed a clay CD rack. The forms were inspired by the roof and floor tiles made in one of the villages.
final rendering
Mechanical layout
parts breakdown
explodes view
research sketches
Mantis MP3 Ideation II This was another biomimicry project. For this project we had to research the form first, then use our research and form studies to develop a product. I chose to research to praying mantis. From it’s forms I designed a bluetooth styled wireless MP3 player.
ideation
Vest Pack Independent Project This was an experimental project. I wanted to experiment with bag design. The idea was to develop a bag that bikers could use to store things they would need easy access to such as ID and money for tolls when traveling on the highway.
final rendering
Illustrator outline over marker sketch
backpack ideation | pen and marker studies
Ideation This is a collection of some of the sketches from my ideation class. In this section I decided to focus on soft product designs such as shoes and bags.
shoe ideation | pen and marker studies
Graphic Design print, identity, branding, system design
Galilee Missionary Baptist Church 575 Norh Martin Luther King, Jr. Drive Winston-Salem, North Carolina 27101
Reverend Dr. NathanE. Scovens, Pastor
postcards
Galilee alilee G
Missionary Baptist Church tist Church Missionary Bap
Bible Based, Christ Centered, & Spirit Led & Spirit Led Christ Centered, Based, BibleEasy to Find, Hard to Forget
to Forget Easy to Find, Hard
Phone: 336.724.3857 ~ 336.724.3411 ~ Fax: 336.724.3812
Dr. Nathan E. Scovens, Pastor vens, Pastor Dr. Nathan E. Sco
Email Address: gmbchurch@bellsouth.net ~ Website: gmbc-wsnc.org
Galilee Galilee
Galilee Missionary Baptist Church
Missionary Baptist Church
575 Norh Martin Luther King, Jr. Drive Winston-Salem, North Carolina 27101
st Church Missionary Bapti
Reverend Dr. NathanE. Scovens, Pastor
575 North Martin Luther King Jr. Drive Winston-Salem, NC 27101 er King Jr. Drive th Martin Luth 575 Nor Office | 336-724-3857 -Salem, NC 27101 Win|ston Email gmbchurc@bellsouth.net 336-724-3857 | ce Offi Web | www.gmbc-wsnc.org uth.net Email | gmbchurc@bellso Web | www.gmbc-wsnc.org
letterheads
Phone: 336.724.3857 ~ 336.724.3411 ~ Fax: 336.724.3812 Email Address: gmbchurch@bellsouth.net ~ Website: gmbc-wsnc.org
Smith Chapel
S mith C h
Smith C
Smith Chapel
Branding and Identity development Galilee and Smith Chapel
Missionary Baptist Church
logos
Missionary S mith ChapelBapti
Smith Chapel
S mith C Smith Chapel Missionary Baptist Church
Missionary Baptist Church
S mith C hapel hapel Smith Chapel Missionary Baptist Church
Logo development 5XD Clothing
5
5
5XD D
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IC’U ’UPP PPIC PIC’UP PIC’UP postcards
Branding & Identity NC AAU Basketball
logos
business card
Program Design and Implementation Plan booklet cover
panels
program covers, 1st place (2007 & 2008)
Commemorative program and panel designs NC State University, ACAAGS
Letter press book Typography studio
{
} 07
20
uniting the past with the present
EBONY HARLEM AWARDS time :
6 pm date :
April 27.2007 location :
African American Cultural Center dress:
Semiformal If you are a person with a disability and require any assistive services, or other accommodations, please contact Toni Thorpe at least three days prior to the event at (919) 515-1451 during the business hours of 8am- to 5pm or via e-mail at toni_thorpe@ncsu.edu to discuss accommodations.
Poster designs
shirt color layouts
Design competition, 1st place NC State University
alternative designs
handbill
Logo development NC State University, BSB
th
th
In 1870 the word “sneak” is used to describe shoes with canvas tops and India rubber soles. This innovative footwear was initially produced for athletic activity in the late 1800s and over the last century sneakers have evolved into cultural icons. Today, the athletic shoe is not just about performance, but it serves as a symbol of status and stlye. Shoe companies are now viewed as agents of social change, influencing fitness movements as well as setting trends and changing the way society views certain aspects of sports.
The early 1900s can be considered the time in which sneakers became associated with sports. After World War I more Americans engaged in sports and physical health. In the early 1900s Converse release the All-Star, which became the signature shoe of Charles “Chuck” Taylor, a semi-pro basketball player. This was the first significant celebrity endorsement. Today, people do not wear Chuck Taylor’s to play basketball; they are worn as a fashion statement. The design of the shoe remains the same, but the context in which they are wore has changed dramatically.
They are more than just shoes, nostalgia, or a fashion statement. The history of Converse shoes spans the history of 20th century America and the evolution of basketball. Converse shoes revolutionized the sport of basketball and witnessed the birth of rock and roll. Sixty percent of all American own or have owned at least one pair of Converse sneakers. All these things have shown that sneakers are not just about function, but they contribute to the way consumers view fashion.
Poster design Graphic design studio
launch party mini fliers
STYLE
SHOW SHOW SHOW YOUR YOUR YOUR
SHOW SHOW SHOW YOUR YOUR YOUR
STYLE STYLE
SHOW SHOW SHOW YOUR YOUR YOUR
AT AT AT
ATAT AT
atat at
Branding and Identity Charlotte Style Magazine
logo and business card
Charlotte Charlotte
09
Charlotte
Style Cha
Week rlot
Style week Charlotte E L
SW
T Y EEK
Style
rl Cha
te
C Style Week logo development
Week
ot l r a h
te
otte
Logo Development
Type as image exploration
constrained type systems using points and lines
Type exploration
The initial use of the
assembly line
in the fast food industry is found within the
McDonald’s “Speedee Service System” created in the 1940s by the McDonald brothers. This service system was created a few years after McDonalds opened, once the menu was streamlined.
Henry Ford cut down the production time of each Model-T to just fifteen minutes. The McDonald brothers did the same to the hamburger, allowing
McDonald McDo brothers Fordism in relation
is stretched outside
just using the assem The w
hamburgers to be made
Amer
before being ordered at
The
happy meal happy meal
Henry Ford
streamlined
The service of McDonald’s has to be
cut down
in order to keep up with the new menu offerings. Items were cut down from the menu in
parallels with the
order to allow a smooth customer
automobile One
example of this would be the assembly line, which exemplifies
Fordism.
French Fold book project Typography studio
flow, which was powered by the assemby line of making hamburgers.
30 seconds
from the McDonalds assembly line in the
step-by-step process. approach to the
synonymou
each.
The automo
developme
With Ford, the Model-T
repeating repeating repeating
was produced by many individuals
Henry Ford
The idea of the Ford assembly line differed
the “A
less than thirty seconds
1920s
the same steps to
In the
different vehicles, and
the automobile became m
with McDonalds, only
prevalent, which encoura
one individual would take
fast food restaurants to s
the hamburger through
forming around the coun
stepby-step process
the entire
to
onald’s
e the boundaries of
mbly line. way that McDonald’s has been
ricanized is similar to that of Ford. In fact,
Americanization” term now is almost
us with the McDonald’s Corporation.
obile itself had a major impact in the
ent of McDonald’s.
s A culture began to
more
aged
start
ntry.
form around the idea of fast food, which became especially prevalent in
society after the Second World War. The idea of the Happy Meal started from the idea of the drive thru which was conceived through urban spreading, and a more “progressive” culture.
The Happy Meal is one example of
how production within McDonalds has become extremely uniform and routine. The child consumers of the Happy Meal are constantly trained to relate McDonald’s food with fun.
Logo development Divine Designs
CD cover art Phaze
hand drawn type
Brittany Davis GD 201 September 5, 2008
deďŹ ne personal style
starting a collection Custom designs
improved performance design shoes with online applications
trading, selling, showcasing
recreation
Cross-trainers
Athletes
Athletics
exercising/ training
more likely to get endorsements
healthy/ ďŹ t
arises from a historical lineage that includes
Basketball shoe
traditional for men to play sports
with the following perceptions, behaviors, and attitudes
is used by
with the following associated social practices, values, rules
endorsed by famous athletes/ teams limited/ special editions
Athletes
Women
Culture
with the following perceptions, behaviors, and attitudes
Chuck Taylors Jordans
with the following perceptions, behaviors, and attitudes
Urban/ city
Sneakers
Running shoe with the following associated social practices, values, rules
Gymnasium, health club with the following perceptions, behaviors, and attitudes
labor/ work
is used in settings characterized by
Tennis shoe
with the following associated social practices, values, rules
park, trail with the following perceptions, behaviors, and attitudes
Shox iPod controls lights
Arch and support footwear
street culture, hip hop, grafďŹ ti
with the following perceptions, behaviors, and attitudes
encourages, enables, or discontinues/ alters other practices, technologies, or perspectives, such as
Innovative materials & integrated technology
Rubber-soled sport shoes
Work/ labor
standing on feet, walking, driving
active/ healthy life Rare, limited editions
custom laces and lace up styles
Roller-skate shoes (Heelies skate shoe
playing Fashion/ style High tops Low tops Casual (canvas)
Music
Sports
Hip Hop
Adidas Rock and Roll
Puma
Running Basketball Skateboarding Soccer/ Football
Men
with the following perceptions, behaviors, and attitudes
Converse Vans
schematic layout
Illustrations
Youth
healthy/ fit
more likely to get endorsements
Women
Athletes
Innovative materials & integrated technology Nike Shox iPod Trainers
traditional for men to play sports
Lights and reflectors
improved performance
Men Athletes
is used by
Active and healthy lifestyle
exercising/ working out
kids custom laces and lace up styles
with the following perceptions, behaviors, and attitudes
playing
encourages, enables, or discontinues/ alters other practices, technologies, or perspectives, such as
Custom and personalized designs
expressing personal style
Roller-skate shoes (Heelies skate shoe)
designing shoe with online applications
trading, selling & showcasing Opening footwear stores (specialty, chain, brand outlets)
Arch and support footwear
shows/ conventions books & other publications
starting a collection
buying & owning more than one pair of sneakers
arises from a historical lineage that includes
Tennis shoe
Rubber-soled sport shoes
online networks/ blogs
Running shoe
Running Basketball
Basketball shoe
with the following associated social practices, values, rules
Skateboarding Soccer/ Football
Sports Cross-trainers
High Tops
is used in settings characterized by
Low Tops Casual (canvas)
Fashion/ Style
Work/ labor
with the following associated social practices, values, rules
exercising/ training
Labor/ work
Puma
Hip Hop
with the following perceptions, behaviors, and attitudes
adidas
Music
Gyms, health clubs, parks
with the following perceptions, behaviors, and attitudes
Standing on feet, walking & driving for long periods of time
Culture
Urban/ city
Rock & Roll
Converse Vans
with the following perceptions, behaviors, and attitudes
Athletics
Chuck Taylors
street culture, hip hop, graffiti
Jordans endorsed by famous athletes/ teams
limited/ special editions
Brittany C. Davis : GD 201 : Fall 2008
Running Work/ labor
Basketball
Rubber-soled sport shoes
arises from a historical lineage that includes
with the following associated social practices, values, rules
Soccer/ Football
Sports Fashion/ Style Music
with the following associated social practices, values, rules
Running shoe Basketball shoe
refined layouts
Skateboarding
Arch and support footwear
Tennis shoe
High Tops
Puma
Culture
Low Tops
adidas
Hip Hop Rock & Roll
Casual (canvas)
Converse
Cross-trainers
Vans endorsed by famous athletes/ teams
Athletics
Chuck Taylors
limited/ special editions
Jordans
with the following perceptions, behaviors, and attitudes
Roller-skate shoes (Heelies skate shoe)
playing
kids
is used by
with the following perceptions, behaviors, and attitudes
Women
healthy/ fit
Athletes
with the following perceptions, behaviors, and attitudes
Men
with the following perceptions, behaviors, and attitudes
labor/ work
with the following perceptions, behaviors, and attitudes
Brittany C. Davis : GD 201 : Fall 2008
Urban/ city
buying & owning more than one pair of sneakers
Opening footwear stores (specialty, chain, brand outlets)
standing on feet, walking, driving
with the following perceptions, behaviors, and attitudes
exercising/ training
is used in settings characterized by
more likely to get endorsements
traditional for men to play sports
Athletes
starting a collection
Gyms, health clubs, parks
street culture, hip hop, graffiti
online networks/ blogs trading, selling & showcasing
shows/ conventions books & other publications
encourages, enables, or discontinues/ alters other practices, technologies, or perspectives, such as
Custom and personalized designs expressing personal style
designing shoe with online applications
Active and healthy lifestyle
exercising/ working out
improved performance
custom laces and lace up styles
Innovative materials & integrated technology
Nike Shox iPod Trainers Lights and reflectors
Concept map/ System design Graphic Design Studio
tickets
poster
program cover
Harambee Fashion Show & After Party
April 18, 2008 Fashion Show 7 PM The Great Hall
After Party 10 PM-2 AM Mansion 462
Tickets: $15 in advance Email Jay.Frederick@gmail.com for tickets
Diverse Paths of Sustainability
Promotional design and apparel Harambee Fashion Show
fashion submissions
Welcome
Week
08
poster
shirt design Tickets available through Ticket Central, 919-515-1100. http://ticketcentral.ncsu.edu/ For more information on Boyz II Men: http://www.boyziimen.com/ For more information on Little Brother: http://www.okayplayer.com/feature/littlebrother/main.htm For more information on Who’s Bad: http://www.whosbadmusic.com/
Persons with disabilities who desire any assistive devices, services, or other accommodations to participate in this program should contact Campus Activities, at (919) 515-5161, Monday-Friday between the hours of 9am and 5pm to discuss accommodations prior to the event.
y a d i r F 0
2 st0 8
postcards
Promotional design NC State University UAB
Object time line | Sneakers Graphic Design studio
SNEAKERS Form, Function, Fashion
Function
1940s
Form 1890s
1948
1930s 1893
English runner Joseph Foster customized a pair of running shoes for himself by adding spikes to the sole.
1908
Marquis M. Converse establishes Converse shoe company, revolutionizing the game of basketball.
1917
Keds are the first mass marketed athletic shoes. These shoes are later called sneakers because the soles are quiet and make no noise on any surface.
1923
The All Star gives way to the Chuck Taylor All Star
Converse releases the world's first performance basketball shoe, the Converse All Star.
Puma Schuhfabrik Rudolf Dassler is founded and the world is introduced to the PUMA Atom, PUMA's first football shoe worn by members of the West German football team.
Phil Knight, a business major at the University of Oregon, and his coach, Bill Bowerman, partner to provide a low cost, high tech athletic shoe under the name Blue Ribbon Sports (BRS) The first Adidas track suits with the Three Stripes were produced.
1935
Converse releases the Jack Purcell with its telltale “Smile” on the front. They became a staple of early Hollywood and the bad boy crowd
1962
Adi Dassler, founder of Adidas, begins producing handmade training shoes in his mother's washroom without electricity
1924
Adi and Rudolph Dassler, register their business as Gebr der Dassler Schuhfabrik in Herzogenaurach, Germany.
Quarterback Joe Namath, wearing PUMA shoes, leads the New York Jets to victory in SuperBowl III.
1970
Pele wins a third World Cup title, wearing the Puma King.
1954
The German Nation Team won the Football (Soccer) World Cup for the first time, wearing Adidas shoes with revolutionary screw-in studs.
1920
1969
1960
Adidas is once again the dominating brand at the Olympic Games in Rome. Wilma Rudolph, who suffered from polio as a child, won three gold medals.
1972
The adidas "Trefoil Logo" is introduced
1973
Steve Prefontaine, runner and an American recordholder, becomes the first major athlete to wear Nike running shoes.
1974 1966
the K-Swiss classic was introduced as the first allleather tennis shoes using shock-absorbing insoles.
1968
BRS begins marketing new designs and technology and changes their name to Nike. Nike is named after the Greek Goddess of Victory.
1971
Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson for $35.
Nike releases the Waffle Trainer, with Bill Bowerman's famous waffle outsole.
Fashion
1980s
2000s 1981
Blue Ribbon Sports and Nike merge to form Nike, Inc.
1970s 1976
Adidas was worn by 83% of athletes at the Montreal Olympic Games. They won 75 gold medals, 86 silver, and 88 bronze.
1982
1985
Chicago Bulls basketball rookie, Michael Jordan, endorses a line of Nike shoes and apparel. Nike releases the first Air Jordan.
Nike releases the first of a long line of shoes, the Air Force One. It has been released in a low, mid, and high-top versions. The Air Force 1 has survived over two decades with little change to its basic design and continues to remain a legacy and a fashion statement.
1988
Nike introduces its "Just Do It" slogan.
1994
Nike signs a longterm partnership with the Brazilian national football (soccer) team, launching a companywide effort to become the world's leading football brand.
1996
Nike signs Eldrick "Tiger" Woods soon after the young golfing phenomenon gives up his amateur status.
Nike opens the first Niketown store in downtown Portland, OR
1997
Dr. J endorsed Converse, putting his stamp on Converse's Pro Leather shoe. This shoe later became known as "The Dr. J."
1979
Nike creates the first Nike Air sole units, resulting in the revolutionary Nike Air cushioning. Nike also releases their first running shoe with the patented Nike Air technology, the Nike Tailwind.
Reebok introduced the Reebok Freestyle athletic shoe
Converse's biomechanics investment paid off when the lab delivered the industry's first high-tech midsole cushioning systems.
1996
Nike revenues surpass $1 billion for the first time.
1991 1987
1985
Rap Star Nelly releases a chart topping song about Air Force Ones.
1990
1986 1976
2002
The first Nike Air Max shoes are released, giving athletes their first real introduction to the Nike Air cushioning. Nike also releases the first Air Cross Trainer, a shoe cushioned enough for aerobics and court sports.
Puma introduces its high-tech PUMA disc system sport shoe.
Nike causes controversy with advertising campaign at the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver — You Lose Gold."
1996
PUMA introduces the first foam-free midsole with PUMA CELL technology.
Reebok introduced its DMX technology shoe
2001
2002
Reebok launched Rbk, a collection of street-inspired footwear and apparel hook-ups designed for the youth
2003
Converse re-issues authentic presentations of classic athletic performance shoes such as the Chuck Taylor All Star and the Jack Purcell. These editions are now popular with fans of nostalgic fashion and those wanting to return to the purity of past sports eras.
Jordan Brand celebrates its 20th anniversary and the Jordan XX was released. German based Adidas acquires rival company Reebok in an effort to compete with top-ranked brand, Nike.
Nike makes a successful bid to buy bankrupt rival Converse Shoes for $305 million.
2004
Nike introduces the Nike Shox, the most advanced support technology creating a new revolution in shoe design
2005
Reebok releases several editions of their popular G-Unit from their Sound and Rhythm line; a never before seen partnership of music and footwear.
2006
Jordan brand to release the Jordan XXI, the 21st edition of the now legendary Air Jordan line.
2003
Nike acquires long-time shoe manufacturer, Converse, Inc.
Brittany Davis | GD 201 | Fall 2008
Object experience book Graphic Design Studio
Free style fashion, illustration, experimental
DEF. 87 Urban clothing line development
GO! Strong Athletics clothing line development
NC State Wolfpack tee
GO! Strong Athletics clothing line development
NC Central Eagles tee
Material studio project build & design a skateboard
C. Landon
C. Landon
C. Landon clothing design
CL 2x
L L L L L
Delta Sigma Theta Sorority, Inc.
Poster designs
Type treatment exploration
digital illustrations Photoshop, Illustrator
Air Force Ones
Nike Dunks, High tops
Nike sneaker concepts
sketchbook type treatment concepts