MEDIA KIT 2015
Introducing...
VERY NAPA VALLEY TA S T E
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SEE
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FEEL
… a magazine that showcases Napa Valley’s acclaimed wineries, restaurants, luxury retail stores, the exquisite wine country way of life. Experience the splendor of our region. Savor the sights and sensations. Taste. See. Feel. Breathe deep. You’re in Napa Valley.
EDITORIAL OVERVIEW From the publishers of Wine Country This Week (the leading wine country magazine published for more than 30 years) comes VERY NAPA VALLEY. Whether you visit a few times a year, just for a day, or open your backdoor every morning to vineyards, VERY NAPA VALLEY magazine will allow you to live page by page the very Napa Valley way of life. Lifestyle | Culture | Cuisine | Wine | Experiences Architecture and Design | Outdoor Adventure | People
TRUST Finally an upscale magazine dedicated to life in Napa Valley with a qualified circulation by the publishers of Wine Country This Week. You’ve trusted us for decades to deliver high-quality visitors to your business; now you can depend on us to showcase your brand in a beautifully designed magazine aimed at your desired target audience.
TARGET AND REACH The largest segment of repeat customers from the San Francisco Bay Area: The San Francisco Bay Area delivers the largest segment (37.7%) of visitors to Napa Valley. These people are also your repeat customers – visiting more than 3 times a year. Through our unique relationship with San Francisco Magazine, VERY NAPA VALLEY will be delivered to San Francisco Magazine’s paid subscribers in San Francisco, Alameda, Contra Costa, Marin and Napa counties with the April 2015 issue. Leisure – the primary reason for visiting Napa Valley: With more than a third of visitors coming for the weekend, VERY NAPA VALLEY will showcase your resort, spa service or luxury shopping experience via its controlled circulation in San Francisco, Marin and Napa counties.
37.5%
50%
Controlled Distribution
with San Francisco Magazine
(15,000+)
(20,000+ Subscribers)
And, of course, we reach the highest demographic residents of Napa County: VERY NAPA VALLEY will be direct mailed to elite Napa Valley residents. These home owners (average household income exceeds $250,000 and homes valued at over $1,000,000) are consumers of life’s finest luxury goods and services from designer clothing, jewelry, upscale furniture and antiques to elegant dining experiences.
12.5% Napa Direct Mail (5,000+)
AUDIENCE/QUALIFIED CIRCULATION • 20,000+ copies direct mailed to San Francisco Magazine paid
NAPA
subscribers throughout the Bay Area (San Francisco, Alameda, Contra Costa, Marin and Napa counties) April 2015 and September 2015 issues of San Francisco Magazine • 5,000+ direct mailed (in early March and early August) to homes
MARIN CONTRA COSTA SAN FRANCISCO San Francisco Magazine Subscribers 20,000+ plus Controlled Distribution 15,000+ plus Napa Direct Mail 5,000+
ALAMEDA
in Napa County with an average household income of more than $250,000 annually. • 15,000+ distributed at luxury hotels and high-end destinations in
Marin, San Francisco and Napa Valley: … 50+ locations in San Francisco including The Ritz Carlton, Sheraton Palace, Four Seasons, The Fairmont and Intercontinental … 90+ locations in Napa Valley including Silverado Resort, Napa River Inn, Rancho Caymus Inn and Calistoga Ranch. (From February through July for the Spring/Summer edition and August through January 2016 for the Harvest/Winter edition)
PUBLICATION DATES/DEADLINES • SPRING/SUMMER: FEBRUARY 2015
Space Close: Monday, December 1, 2014 | Camera Ready: Friday, December 5, 2014 • HARVEST/WINTER AUGUST 2015
Space Close: Monday, June 1, 2015 | Camera Ready: Friday, June 5, 2015
SPRING/SUMMER EDITORIAL CALENDAR • TASTE: Planting a Garden for Wine and Food Pairing • SEE: Napa Valley “Great Estates” – Architecture in the Vines • FEEL: Rock Star Masseuses in the Valley • AVA Focus: A Closer Look at St. Helena Appellation as well as Nearby Spring Mountain and Howell Mountain AVAs • Pop the Question ‘Napa Valley Style’ • Mixology: Cutting-Edge Spirits and Cocktails • A ‘Very Napa Valley’ Weekend – Editor’s Picks • Six-month calendar of wine and food events • Two-page map of Napa Valley wineries Editorial content subject to change
FULL PAGE BLEED 8 - 7/16 x 10 - 7/8 finished/trimmed 8 - 7/8 x 11- 1/4 image area for bleed
FULL PAGE 7-3/4" wide x 9-3/8" high
AD SPECIFICATIONS • Ads must be correct size • For best results supply ads in PDF format. • All 4-color, CMYK process settings (no RGB or spot colors) • Acceptable software: Illustrator, QuarkXpress, InDesign or Photoshop – Illustrator files – Convert type to outlines, include all embedded art files, save art as EPS or PDF. – Photoshop files – save as TIFF. Photos must be saved at 300 dpi, line art at 1200 dpi • Custom colors named in Illustrator or QuarkXpress must have specific names (no RED or BLUE, etc.) Questions: Chandra Grant, chandra@winecountrythisweek.com, 707.938.1783
HALF PAGE 3-3/4" wide x 9-3/8" high
HALF PAGE 7-3/4" wide x 4-5/8" high
VERY NAPA VALLEY 669 Broadway, Suite B, Sonoma, CA 95476 www.VeryNapaValley.com Mike Giangreco, Publisher 707.938.3734 mike@winecountrythisweek.com
RoseAnn Trzesniewski 707.334.1930 rmtrue@comcast.net
Mary Jansen 707.477.6292 maryellenjansen@gmail.com
QUARTER PAGE (2 column) 3-3/4" wide x 4-5/8" high
DIRECTORY QUARTER PAGE (2 column) 3.4" wide x 3.9" high