• All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as PDF or TIFF files, which can be sent via e-mail, CD/DVD or FTP site. • Black and white photos must be sent in grayscale format, color photos should be CMYK. Please note that RGB files will be accepted and can be converted to CMYK but will cause the image to slightly change color. • All PDF files need to have the fonts used embedded. • Any black text in an ad should be registration black C=0, M=0, Y=0, K=100 (No rich black, it will not print correctly.) • All ads need to be sent to the Desert Mobile Home News production department by e-mail, CD/DVD or FTP site in the size it will run. * Please Note: Once a proof is given to you it is your responsibility to check for any errors that appear on the proof. Once you approve the proof, the Desert Mobile Home News is no longer responsible for errors. If you would like our production team to create your ad, your must supply the production team with the logo and any artwork that will be used in creating your ad, which should be 300 dpi.
2015 POLICIES & DEADLINES • The Desert Mobile Home News reserves the right to alter or reject any copy or advertisement, including but not limited to that which The Desert Mobile Home News in its sole judgement determines is not in keeping with the best interests of its readers or the public. Refusal by the publisher to accept such copy will not constitute a breach of contract. • Orders containing a provision that advertising shall not appear in proximity to, or to the exclusion of, other advertising cannot be accepted. The Desert Mobile Home News advertising columns are open to all legitimate advertisers. • The submission of an order will be constructed as an acceptance of all rates and conditions under which advertising space is sold. • The Desert Mobile Home News will not be responsible for errors when incorrect copy accompanies insertion order, or when the insertion of incorrect material has been supplied by another publication. The advertiser agrees to assume sole responsibility for statements contained in his/her copy and to protect and indemnify the publisher against any and all liability, loss or expense out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights, and all violations of the right of privacy resulting from the publication by the publisher of the advertiser’s copy. The Desert Mobile Home News reserves the right to insert the word “advertisement” above any copy. • Claims or errors on invoices must be made within 30 days of date of bill. Otherwise such claims will not be considered. • Payments on advertising run are due 30 days from the time of the statement. Advertisers authorize to be invoiced monthly. • An interest charge is applied to accounts over 30 days.
ADVERTISING DEADLINES • Reservations & copy for are due Wednesday at Noon; 5 working days prior to the publication date. • Camera ready advertising is accepted 4 days prior to publication.
ABOUT US
DESERT MOBILE HOME NEWS - WEEKLY-THURSDAY
The Desert Mobile Home News has been serving the residents of the Coachella Valley for 60 years. It’s the oldest niche publication in the desert and is distributed to 110 mobile home parks in the Coachella, Morongo and Yucca Valleys. Mobile Home News is distributed every Thursday to club-houses, racks and businesses throughout the Valley.
The Desert Mobile Home News
2015 MEDIA RATES RATES ARE EFFECTIVE JANUARY 1, 2015
AD SIZES
2015 Retail Display Advertising Rates
OPEN RATE
6 WEEKS
13 WEEKS
26 WEEKS
52 WEEKS
$1,540 $1,610
$955 $1,055
$895 $990
$820 $910
$765 $850
$765 $840
$505 $580
$475 $550
$435 $505
$410 $470
$390 $445
$270 $335
$250 $305
$235 $290
$215 $265
$195 $255
$145 $200
$135 $185
$125 $170
$120 $160
$105 $140
$80 $115
$75 $105
$70 $95
$65 $85
FULL PAGE
HEALTHY LIFE CHOICES MAGAZINE ANNUAL Health product that provides well balanced editorial content that educates and informs our local community about all things health. Distributed to key locations throughout the valley.
COLOR
1/2 PAGE VERTICAL
DESERT MOBILE HOME NEWS
2015 PRODUCT MIX
HORIZONTAL
1/4 PAGE
The Desert Entertainer is in it’s 11th year in the Coachella Valley. We publish an exciting entertainment magazine that offers a wide variety of entertainment, shopping, golfing, dinning and event options for the many visitors and locals in the Coachella Valley. Distributed every Thursday.
Also online at: www.desertentertainer.com www.facebook.com/desertentertainer
COLOR
COLOR
DESERT ENTERTAINER - WEEKLY-THURSDAY
1/8 PAGE VERTICAL
ADVERTISING REQUIREMENTS
HORIZONTAL
COLOR
1/16 PAGE SQUARE
CANADA SOUTH MAGAZINE - TRI-YEARLY
Canada South magazine targets our Canadian visitors and is distributed to key locations all over the Coachella Valley. Stories focusing on local Canadian’s, Canadian own businesses, entertainment, health, travel, food and attractions.
PRIMETIME - MONTHLY
50+ Senior Publication - Reach the aging baby boomers! Monthly 50 plus active community publication. Average age of Coachella Valley 43.3 - (8 years older then the state average.) Distributed to Senior Centers, Ralphs Grocery Stores, Libraries, Club Houses, Visitors Centers, The Tram as well as retail and restaurant locations in the Coachella Valley.
OPEN RATE
COLOR
PAGE BUSTER FULL COLOR SPECIAL 52 WEEKS - 52 ADS FULL PAGE -PER WEEK $500 -HALF PAGE PER WEEK $300
AD SIZES
2015
Display Classified Advertising Rates
in column inches
OPEN RATE
6 WEEKS
13 WEEKS
26 WEEKS
52 WEEKS
37 1/2 - 72 19 1/2 - 37 10 1/2 - 19 4 1/2 - 10 1 -4
$21.30 $22.10 $23.30 $24.50 $25.50
$13.13 $14.05 $14.83 $15.81 $16.99
$12.46 $13.23 $14.05 $14.72 $15.60
$11.38 $12.10 $12.82 $13.49 $14.21
$10.96 $11.38 $11.99 $12.61 $13.03
BUSINESS Classified Line Ad Rates CALL FOR RATES
has been serving the residents of the Coachella Valley for 60 years. It is the oldest niche publication in the desert and is distributed to 110 mobile home parks in the Coachella, Morongo and Yucca Valley. Formerly known as the “Yellow Sheet” the Mobile Home News was brought to the 21st century six years ago when we added full color, feature stories and senior center news. The primary demographics include the 55-year-old residents of the area. In addition to the thousands of snow birds that flock to the deserts for the winter, the publication also serves over 40% of this age group that live in the desert year-round. Our focus continues to be publishing an exciting newspaper to an audience that is familiar with it’s style and reach. We offer a wide variety of advertising options for the many visitors and year-round residents. The Mobile Home News is distributed every Thursday (250 + Locations) in a variety of methods, club-house rack delivery and racks at RV Parks, Mobile Home Parks, Senior Centers, Libraries, Ralphs Locations, Key Retail and Restaurant locations. Through these delivery methods the Mobile Home News gives advertisers a cost-effective way to market their business and service.
The Mobile Home News is part of Brehm Communications, Inc. (BCI), which publishes more than 60 newspapers and magazines across the country. On a local basis, BCI publishes the following: Desert Entertainer, Coachella Valley The Hi-Desert Star, Yucca Valley The Desert Trail, 29 Palms The Observation Post, 29 Palms Marine Base The Grizzly, Big Bear Crestline Courier Mountain News, Lake Arrowhead Laughlin Entertainer, Laughlin Mohave Valley Daily News, Bullhead City You can build your business with the help of Desert Mobile Homes News and our BCI family of local publications. We look forward to working with you.
RETAIL AD DIMENSIONS Full Page (10.333” x 12”) 1/2 Horizontal (10.333” x 6”) 1/2 Page Vertical (5 1/16” x 12”) 15 Words or Less.....$12.25 1/4 Page Square (5 1/16” x 6”) 1/8 Horizontal (5 1/6” x 3”) 1/8 Vertical (2 3/8 x 6”) 1/16 Vertical (2 3/8” x 3”)
CLASSIFIED COLUMN WIDTH I Col. = 1 9/16” 2 Col. = 3 5/16” 3 Col. = 5 1/16” 4 Col. = 6 13 /16” 5 Col. = 8 1/2” 6 Col. = 10 5/16” The Mobile Home News can run ads up to 12 inches deep. Ads must be in 1/2 inch increments.
west valley DESERT HOT SPRINGS / SKY VALLEY
CATHEDRAL CITY
• Mahoney’s Mobile Park • Desert Hills Park • Sage and Sands Park • Sky Ridge Park • Sungate RV Park • Tramview Mobile Home Park • Date Palm Country Club • Caliente Sands • The Canyon • Desert Sands • Outdoor Resorts RV Park • Desert Shadows RV Park • Palm Springs Oasis RV Park • Royal Palms
east valley LA QUINTA / INDIO
• La Quinta Ridge • One Eleven Trailer Park • Indian Wells Park • Dune Palms Park • Rancho Casitas • Santa Rosa Mobile Park • Elms Mobile Park • Date Palm Mobile Estates • Coronado Gardens • Arabian Trailer Park • Towne Mobile Park • Bermuda Palms • Pueblo Del Sol PALM SPRINGS • Shadow Hills RV Resort • San Carlos Park • El Dorado Palms Estate • Happy Wanderer RV Park • Palm Springs View Estates • Rancho Casa Blanca • Santiago Sun Canyon • Desert Grove • Hidden Springs Country Club • Western Village Mobile Park • Desert Aire • Desert Crest Country Club • Golden Sands MHP • Indian Water RV Park • Ramon Park • Holmes Park • Las Palmas de La Quinta • Sunsire Village Park • Desert Springs • Happy Traveler Park • Miracle Acres • Desert Palms Community • Parkview Mobile Estates • Palm Canyon Mobile Park • Desert Oasis • Horizon Village • Catalina RV Spa Single Sheet Flyer: • Corkill Mobile Home Park • Safari Park Full Run.......$80.00/M • Sahara Park • Corkill Palms • Almar Acres 52 wk Contract • Caliente Springs RV (Single Sheet Flyer) • Whispering Sands • Park West • Palm Drive Trailer Park • Carefree Mobile Village • Two Springs RV Resort • Country Squire Park • Desert Willow • Vista Montana • Hogan’s Trailer Village • Desert Hot Springs Park • Shady View Park • Skys Haven • The Sand Mobile Country Club • Double D Park • Magic Waters • Mountain View
2015 Pre Print
Resort
• Vista Grande • Tamarisk • Sam’s Family Spa • Joshua Springs • Sparkling Waters • Rainbow Spa RV Park • Healing Waters • Sky Valley Resort • Desert View • Wagners • Dillon Estates • Quail Valley Park • Palm View Estates YUCCA VALLEY / MORONGO VALLEY
PH: 760-776-5181 • FAX: 760-776-5733 • 41-995 Boardwalk, Suite L2 Palm Desert, CA 92211
• Morongo Mobile Manor • Valley View • Roadrunner • Country Club Mobile Estates • Fairway Mobile Estates • Royal Crest • Yucca Valley Trailer Park • Apache Park • Aztec Park • Gates of Spain • Yucca Valley RV Park
central valley
RANCHO MIRAGE
• Rancho Mirage
Mobile Home Park • Rancho Palms • Blue Skies Village
• Rancho Mirage RV & MHP PALM DESERT
• Indian Springs • Silver Spur • Suncrest Country Club • Palm Desert Greens • Portola Country Club • Portola Palms • Palm Desert Mobile Estates
THOUSAND PALMS
• Tri-Palms Estates • Ivey Rancho Country Club
Full Run.......$45.00/M Rates Based on cost per Thousand Multi-Page Insert (Up to 8 pages) Full Run ....$100.00/M
DEADLINE 2 WEEKS PRIOR TO PUBLICATION 2015 SERVICES AND PROFESSIONAL DIRECTORY Special Advertising Opportunity for Service Companies and Professionals in the Coachella Valley - The Service and Professional Directory is a banner page advertising opportunity in the Desert Mobile Home News. It gives service companies and professionals an opportunity to reach readers interested in their business and the services they provide. An economical advertisement in the Service and Professional Directory reaches residents of more than 110 mobile home and RV parks in the Coachella Valley as well other high-traffic locations such as senior centers, libraries, restaurants and retail establishments.
CALL FOR RATES