MEDIA KIT 2016
VERY NAPA VALLEY TA S T E
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SEE
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FEEL
… a magazine that showcases Napa Valley’s acclaimed wineries, restaurants, luxury retail stores, the exquisite wine country way of life. Experience the splendor of our region. Savor the sights and sensations. Taste. See. Feel. Breathe deep. You’re in Napa Valley.
EDITORIAL OVERVIEW From the publishers of Wine Country This Week (the leading wine country magazine published for more than 35 years) comes VERY NAPA VALLEY. Whether you visit a few times a year, just for a day, or open your backdoor every morning to vineyards, VERY NAPA VALLEY magazine will allow you to live page by page the very Napa Valley way of life. Lifestyle | Culture | Cuisine | Wine | Experiences Architecture and Design | Outdoor Adventure | People
TRUST An upscale magazine dedicated to life in Napa Valley with a qualified circulation by the publishers of Wine Country This Week. You’ve trusted us for decades to deliver high-quality visitors to your business; now you can depend on us to showcase your brand in a beautifully designed magazine aimed at your desired target audience.
TARGET AND REACH The largest segment of repeat customers from the San Francisco Bay Area: The San Francisco Bay Area delivers the largest segment (37.7%) of visitors to Napa Valley. These people are also your repeat customers – visiting more than 3 times a year. Through our unique relationship with San Francisco Magazine, VERY NAPA VALLEY will be delivered to San Francisco Magazine’s paid subscribers in San Francisco, Alameda, Contra Costa, San Mateo, Santa Clara, Marin and Napa counties with the April 2016 issue. Leisure – the primary reason for visiting Napa Valley: With more than a third of visitors coming for the weekend, VERY NAPA VALLEY will showcase your resort, spa service or luxury shopping experience via its controlled circulation in San Francisco, Marin, Sonoma and Napa counties.
55% with San Francisco Magazine
(13,000+)
(22,000+ Subscribers)
And, of course, we reach the highest demographic residents of Napa County: VERY NAPA VALLEY will be direct mailed to elite Napa Valley residents. These home owners (average household income exceeds $250,000 and homes valued at over $1,000,000) are consumers of life’s finest luxury goods and services from designer clothing, jewelry, upscale furniture and antiques to elegant dining experiences.
SONOMA
32% Controlled Distribution
13% Napa Direct Mail (5,000+)
AUDIENCE/QUALIFIED CIRCULATION
NAPA
• 22,000+ copies direct mailed to San Francisco Magazine paid
subscribers throughout the Bay Area (San Francisco, San Mateo, Santa Clara, Alameda, Contra Costa, Marin and Napa counties)
MARIN
April 2016 issue of San Francisco Magazine
CONTRA COSTA
with an average household income of more than $250,000 annually.
SAN FRANCISCO
ALAMEDA
SAN MATEO San Francisco Magazine Subscribers 22,000+ plus Controlled Distribution 13,000+
• 5,000+ direct mailed (in mid-March) to homes in Napa County
SANTA CLARA
Expanded Distribution
plus Napa Direct Mail 5,000+ in San Mateo and Santa Clara counties
• 13,000+ distributed at luxury hotels and high-end destinations in
Marin, San Francisco. Sonoma and Napa Valley: … 30+ locations in San Francisco including The Ritz Carlton, Sheraton Palace, Four Seasons, The Fairmont and Intercontinental … 100+ locations in Napa Valley including Silverado Resort, Auberge du Soleil, The Harvest Inn and Mount View Hotel. (From February through July 2016 for the Spring/Summer edition)
PUBLICATION DATE/DEADLINE • SPRING/SUMMER FEBRUARY 2016
Space Close: Monday, December 4, 2015 Camera Ready: Friday, December 11, 2015 SPRING/SUMMER EDITORIAL CALENDAR • AVA Focus: Calistoga • “Glamping” in Napa Valley • Brew Pubs – Old and New • Best “Selfie” Spots (Selfie Contest winners) • Alternatives to Wine Growing (Olive Oil, Grape Byproducts) • Food & Wine Pairing: Best Places to Go, How to Do it Yourself • A Hands-On Wine Country Harvest • Pamper Yourself: Mud Baths and Unique Spa Services • Six-Month Calendar of Wine and Food Events • Two-Page Map of Napa Valley Wineries
Editorial content subject to change
FULL PAGE 7.38" wide x 9.88" high WITH BLEED 8 - 7/16 x 10 - 7/8 finished/trimmed 8- 7/8 x 11- 1/4 image area for bleed
HALF PAGE 3.5" wide x 9.88" high
AD SPECIFICATIONS
HALF PAGE
• Ads must be correct size
7.2" wide x 4.6" high
• For best results supply ads in PDF format. • All 4-color, CMYK process settings (no RGB or spot colors) • Acceptable software: Illustrator, QuarkXpress, InDesign or Photoshop – Illustrator files – Convert type to outlines, include all embedded art files,
save art as EPS or PDF – Photoshop files – save as TIFF
Photos must be saved at 300 dpi, line art at 1200 dpi • Custom colors named in Illustrator or QuarkXpress must have specific names (no RED or BLUE, etc.)
Questions: Chandra Grant, chandra@winecountrythisweek.com, 707.938.1783
3.5" wide
VERY NAPA VALLEY
x
669 Broadway, Suite B, Sonoma, CA 95476 www.VeryNapaValley.com Mike Giangreco, Publisher 707.938.3734 mike@winecountrythisweek.com
QUARTER PAGE (2 column)
RoseAnn Trzesniewski 707.334.1930 rmtrue@comcast.net
4.6" high
Cathi Wastal 707.815.4070 cathi.wastal@gmail.com
DIRECTORY HALF PAGE 7.15" wide x 3.75" high
DIRECTORY QUARTER PAGE (2 column) 3.2" wide x 3.75" high