2016 PRODUCT MIX ADVERTISING POLICIES:
• All Payments of advertising run is due 30 days from the time of the statement.
2016 MEDIA RATES
Marketing Statement: Strongly endorsed by local concierges and available free at hundreds of key locations in every city throughout the Coachella Valley.
www.desertentertainer.com www.facebook.com/desertentertainer
• Orders containing a provision that advertising shall not appear in proximity to, or to the exclusion of, other advertising cannot be accept. Desert Entertainer advertising columns are open to all legitimate advertisers.
EXPERIENCE!-QUARTERLY
Reach the visitors before they come to the Coachella Valley. 100,000 readers quarterly outside the Coachella Valley. Big Bear, Yucca Valley, 29 Palms Marine Base, Newport Beach, Blythe, Chiriaco Summit, Bullhead City Arizona, Laughlin - Nevada.
RATES ARE EFFECTIVE JANUARY 1, 2016
The Desert Entertainer is a weekly specialty publication focused on entertainment opportunities available throughout the Coachella Valley and Cabazon areas of our desert. The Desert Entertainer primarily targets the vast visitor population and locals through distribution in high traffic areas, including resorts and hotels in the valley. With over 25,000 readers a week, the Desert Entertainment makes an impact. 14-26 WEEKS
27-52 WEEKS
BW
$1,360
$1,185
$1,100
$930
COLOR
$1,575
$1,400
$1,315
$1,145
BW
$730
$635
$580
$500
COLOR
$870
$775
$720
$640
BW
$370
$330
$295
$255
COLOR
$450
$410
$375
$335
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CANADA SOUTH-TRI-YEARLY
Mission statement: A high-end magazine targeting the 200,000+ Canadians who journey to the Coachella Valley each year. The magazine includes profiles on local Canadians, entertainment, attractions, travel, real estate and services that cater to Canadians. Marketing Statement: First Canadian locally produced magazine in the Coachella Valley (est 2012). An informative keeper high-end magazine with a potential reach up to 200,000+ Canadians who flock to the valley each year. Includes profiles on local Canadians, entertainment, attractions and real estate trends. Targeted distribution to key high traffic locations throughout the Coachella Valley.
7-13 WEEKS
FULL PAGE
DESERT MOBILE HOME NEWS WEEKLY-THURSDAY Mission Statement: For over 60 years a family owned and operated Mobile Home and RV park community newspaper distributed to over 110 parks. This publication features content focused on the people, businesses and parks that are a vital part of Coachella Valley living.
1-6 WEEKS
AD SIZES
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• Typographical accuracy shall be at the risk of the advertiser on copy received for publication after proof-copy deadline for which no proof can be submitted to advertiser. Claims or errors in invoices must be made within 30 days of date of bill. Otherwise such claims will not be considered.
The Desert Entertainer
Mission Statement: First exclusive entertainment magazine established in 2003 and published for locals and visitors to the desert communities in the Coachella Valley. Content in the magazine and online provides readers with information that helps them have an exciting desert experience from dining, gaming, events, art, attractions, nightlife and shopping.
• The Desert Entertainer reserves the right to alter or reject any copy or advertisement, including but not limited to that which the Desert Entertainer in its sole judgment determines is not in keeping with the best interests of its readers or the public. Refusal by the publisher to accept such copy will not constitute a breach of contract.
• Desert Entertainer will not be responsible for errors when correct proof of advertisements does not accompany the insertion order, or when insertion of incorrect material has been supplied by another publication. The advertiser agrees to assume sole responsibility for statements contained in his/ her copy and to protect and indemnify the publisher against any and all liability, loss or expense arising out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights, and all violations of the right of privacy resulting from the publication by the publisher of the advertiser’s copy. Desert Entertainer reserves the right to insert the word “advertisement” above any copy.
ABOUT US
DESERT ENTERTAINER WEEKLY-THURSDAY
REAL ESTATE GUIDE-QUARTERLY
Inserted into the Desert Entertainer in over 400 locations also available at stand alone key locations.
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• Reservations and copy for newsprint pages are due Wednesday at Noon, five working days prior to the publication date. • Camera ready advertising is accepted with deadlines arranged by the account representative and /or graphic designer.
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• Reservations & copy for glossy covers and inside covers are due Friday at 5 p.m., 9 working days prior to the publication date.
THE DESERT VACATIONER QUARTERLY
Desert Vacationer is a flexi size booklet (book stock) publication for our timeshare guests in the desert. Highlighting major events and a calendar of events. Distributed to 25 timeshare locations in the Coachella Valley. October 2014 - December 2014
Dining Directory
Smokin’ Burgers & Lounge 1775 E. Palm Canyon Dr, Palm Springs (760) 838-5999 Las Casuelas Terraza 222 S. Palm Canyon Drive, Palm Springs (760) 325-2794
Sammy G’s Tuscan Grill 265 S. Palm Canyon Dr, Palm Springs (760) 320-8041 Trilussa Ristorante 68718 E. Palm Canyon Dr, Cathedral City (760) 328-2300 O’s American Kitchen 72840 Highway 111, #W464, Palm Desert (Westfield Mall) (760) 674-8425 Escena Lounge & Grill 1100 Clubhouse View Dr, Palm Springs (760) 992-0002
Monsoon Indian Cuisine 555 S. Sunrise Way #107, Palm Springs (760) 325-2700
Riccio’s
Broken Yolk Cafe 78430 Highway 111, La Quinta (760) 777-9655
Fisherman’s Market & Grill 235 S. Indian Canyon Drive, Palm Springs (760) 327-1766
Steak • Seafood • Pasta 495 N. Palm Canyon Dr, Palm Springs (760) 325-3111 Las Casuelas Nuevas 70050 Highway 111, Rancho Mirage (760) 328-8844 Legacy Thai Cuisine 46600 Washington St, Ste 1 La Quinta (760) 771-8001 Kabobz Mediterranean Restaurant 77932 Country Club Dr, Palm Desert (760) 345-2330
Margarita’s Mexican Food Sushi & Oyster Bar 1000 Tahquitz Canyon Way, Palm Springs (760) 778-3500
Simply the best Deals in the Valley! Flip over for great offers!
Rick’s Restaurant 1973 N. Palm Canyon Dr, Palm Springs (760) 416-0090
El Ranchito 78039 Calle Estado, La Quinta (760) 564-0061
Woody’s Burgers 317 N. Indian Canyon Dr, Palm Springs (760) 230-0188
Rick’s Desert Grill 1596 N. Palm Canyon Dr, Palm Springs (760) 325-2127
Fisherman’s Market & Grill 78575 Highway 111, La Quinta (760) 777-1601
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$195
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COLOR
$250
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The Desert Entertainer is part of Brehm Communications, Inc. (BCI), which publishes more 60 newspaper and magazines across the country. On a local basis, BCI publishes the following: Desert Entertainer, Coachella Valley Desert Mobile Home News, Coachella Valley The Hi-Desert Star, Yucca Valley The Desert Trail, 29 Palms The Observation Post, 29 Palms Marine Base The Grizzly, Big Bear Mountain News, Lake Arrowhead Laughlin Entertainer, Laughlin Mohave Valley Daily News, Bullhead City
You can build your business with the help of the Desert Entertainer and our BCI family of local publications. We look forward to working with you.
AD SIZES
Glossy COVER Rates: Cover printed on glossy stock, four-color process included in price.
Front Cover Photo | $1,500 Large Photo $600 Small Photo only available with paid display ad based on availability COMMITMENT:
OPEN RATE
52 WK-CONTRACT
BACK COVER
$2,000 Full Page
Contract $1,600 (Full Only)
Glossy PAGE Rates:
1/16 PAGE BW
$105
$95
$90
$80
COLOR
$140
$130
$125
$115
CONCIERGE REFERENCE MAP QUARTERLY
Visitor handout with 3 month shelf life. 10,000 “padded” reference guides are distributed to local Concierge’s at upscale Hotels, Casino, Resorts and Golf Courses –Targeting visitors to the Coachella Valley!
The Desert Entertainer is distributed every Thursday, giving you the ability to attract the public to your newest show or weekly specials, as a costeffective way to keep your name before the everchanging populace of the valley.
1/4 PAGE
• An interest change is applied to accounts over 30 days.
Advertising Deadlines:
is the desert’s newest and fastest growing weekly entertainment publication. The Desert Entertainer is proud to enter its 12th year in the Coachella Valley. Our focus is to publish an exciting entertainment magazine that offers a wide variety of entertainment options for the many visitors to the Coachella Valley.
Full Page 9.6” x 10.6”
1/2 Horizontal 9.6” x 5.26” 1/2 Vertical 4.7” x 10.6”
1/4 Square 4.7” x 5.26”
1/8 Horizontal 4.7” x 2.56” 1/8 Vertical 2.28” x 5.26”
1/16 Square 2.28” x 2.56”
Printed on glossy stock, four-color process included in price. inside back - inside front covers FULL PAGE
$1,325
1/2 PAGE
$750
1/4 PAGE
$435 per publication
The Desert Entertainer -
2016 WEEKLY ENTERTAINMENT GUIDE The Desert Entertainer is a gloss wrap entertainment magazine for the entire Coachella Valley. A high percentage of the readers are year-round residents who have come to rely on the current, fresh and interesting columns. However, the magazine is also widely distributed at the desert’s top destination resort and casinos to thousands of weekly visitors and guests.
Camera Ready Requirements for Newsprint (Hi-brite) Ads inside the Desert Entertainer: • All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as a PDF or TIF file, which can be sent via e-mail, CD/DVD or FTP site. • Black and white photos must be sent in gray scale format, while color photos should be CMYK. Please note that RBG files will be accepted and will be converted to CMYK but will cause the im age to slightly change color. • All PDF files need to have fonts used embedded. • Any black in an ad should be: C = 0, M = 0, Y = 0, K = 100 (No Rich black it will not print correctly on our press.) • All ads need to be sent to the Desert Entertainer’s production department by e-mail, CD/DVD or FTP site in the size it will run. Camera Ready Requirements for Glossy, FourColor Ads on Cover, Slick and Map: • All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as a PDF or TIF file, which can be sent via e-mail, CD/DVD or FTP site. • Color photos should be CMYK. Please note that RBG files will be accepted and can be converted to CMYK but will cause the image to slightly change color. • All PDF files need to have fonts used embedded. • Full-page cover ads should not have a border around them. The full-page ad should be sized to 9.39 by 10.665 with .25 bleed. The file should be 11.175 by 12.0625 inches. * Please Note: If you would like our production team to create your ad, you must supply the production team with the logo and any artwork that will be used in your ad, which should be 300 dpi. Once a proof is given to you it is your responsibility to check for any errors that appear in the proof. Once you approve the proof, the Desert Entertainer is no longer responsible for any errors which could occur to the ad.
THE DESERT ENTERTAINER
is the desert’s weekly entertainment publication. Now in our 12th year, the Desert Entertainer is proud to carry news about fresh, colorful and exciting entertainment each week. The focus is on performers, musicians, art, gaming, golf, attractions, fine dining, spas, resorts, shopping and events in the Coachella Valley. Each week we present a wide variety of stories and photos of entertainment opportunities for thousands of visitors to the desert. We are also the publication of choice for thousands of seasonal and permanent residents. The Desert Entertainer partners with most of our major events in the desert, such as the Humana Challenge, BNP Paribas Open, and the Frank Sinatra Golf Tourney. Supplemental distribution at the various sites reaches additional readers and potential customers. The Desert Entertainer is distributed every Thursday to more than 400+ locations in the Valley. During high season, we distribute upwards to 10,000 copies each week. Attractive, with glossy covers and a helpful map, the Desert Entertainer is the “pick” of most of the valley’s concierges as they work with the guests in the resorts.
You can reach the Desert Entertainer at (760) 776-5181 for more information on advertising or editorial packages. Further information is available on the web at www.desertentertainer.com The Desert Entertainer is a part of Brehm Communications, Inc., publisher of more than 60 magazines and newspapers across the United States
the n i s r a e 12 y g n i t a r b Cele l le y a V a l l e h Coac 2013 “MOST FREQUENTLY USED” SAYS CONCIERGE • The concierge overwhelmingly named the Desert Entertainer as the most frequently used magazine for their guests. • The concierges cited our timely content and publication format as key factors in their decision to most often use the magazine. • The Desert Entertainer is the magazine that is most often displayed on the resort’s counters. • Information on attractions, dining and entertainment are most often requested by hotel/resort guests. Since the Desert Entertainer is the most often used publication, it stands to reason that restaurants and attractions that advertise in the Desert Entertainer are the ones most often recommended to guests. Mission Statement: First exclusive entertainment magazine established in 2003 and published for locals and visitors to the desert communities in the Coachella Valley. Content in the magazine and online provides readers with information that helps them have an exciting desert experience from dining, gaming, events, art, attractions, nightlife and shopping. Marketing Statement: Strongly endorsed by local concierges and available free at hundreds of key locations in every city throughout the Coachella Valley.
Demographics: • Population figures and projections are wide and varied. However, it was announced in early 2006 that the Coachella Valley was growing by 53 people per day. • The 2000 census showed that there were 332,485 people, but the Valley grew to 410,974 by the end of 2005. It is projected that by 2015 there will be 546,071 people in the valley. • Of the more than 400,000 people living here, it is esti mated that over half attended or completed some level of college education. • It is also estimated 60% of the population is over 35 years old, with 79% between the ages of 25 & 54 years old. • 51% of the residents are female, 49% male • Financial information changes drastically from community to community, with cities such as Indian Wells and Palm Desert leading the per capita numbers. Almost half of the residents earn over $50,000 annually. • The communities in the Coachella Valley are considered high middle class with a higher-than-average disposal income.
Tourist Information: • 3.5 million tourist and conventioneers visit annually. • The average visitor stays 5.7 nights and spends an average of $254 a day. • 29 million consumers are within a 250-mile radius with easy highway access. • The Palm Springs International Airport, the Jacqueline Cochran Regional Airport, Interstate 10 and the Union Pacific Railroad line connect Los Angeles with the Desert. • With more than 350 days of sunshine per year and warm, mild winters, recreational activities abound in the desert appeal to a wide variety of adventures-seekers. • More 225 golf courses blanket the area, making it one of the world’s premier golf destinations. • Some of the world’s largest professional sports events are hosted in the Desert each year, bringing some of the biggest names in golf and tennis. (Information provided by Coachella Valley Economic Partnership December, 2006)