DESERT MOBILE HOME NEWS • All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as PDF or TIFF files, which can be sent via e-mail, CD/DVD or FTP site. • Black and white photos must be sent in grayscale format, color photos should be CMYK. Please note that RGB files will be accepted and can be converted to CMYK but will cause the image to slightly change color. • All PDF files need to have the fonts used embedded. • Any black text in an ad should be registration black C=0, M=0, Y=0, K=100 (No rich black, it will not print correctly.) • All ads need to be sent to the Desert Mobile Home News production department by e-mail, CD/DVD or FTP site in the size it will run. * Please Note: Once a proof is given to you it is your responsibility to check for any errors that appear on the proof. Once you approve the proof, the Desert Mobile Home News is no longer responsible for errors. If you would like our production team to create your ad, your must supply the production team with the logo and any artwork that will be used in creating your ad, which should be 300 dpi.
2016 PRODUCT MIX
ABOUT US
The Desert Mobile Home News
DESERT MOBILE HOME NEWS WEEKLY-THURSDAY Mission Statement: For over 60 years a family owned and operated Mobile Home and RV park community newspaper distributed to over 110 parks. This publication features content focused on the people, businesses and parks that are a vital part of Coachella Valley living.
2016 MEDIA RATES RATES ARE EFFECTIVE JANUARY 1, 2016
Retail Display Advertising Rates AD SIZES
HEALTHY LIFE CHOICES MAGAZINE BI - ANNUAL A publication that educates and informs our local community about all things health. Health Life Choices Magazine is an affordable marketing vehicle for any business interested in bringing awareness to products or services to help readers achieve a healthy lifestyle.
ADVERTISING DEADLINES • Reservations & copy for are due Wednesday at Noon; 5 working days prior to the publication date. • Camera ready advertising is accepted 4 days prior to publication.
DESERT ENTERTAINER - WEEKLY-THURSDAY
Mission Statement: First exclusive entertainment magazine established in 2003 and published for locals and visitors to the desert communities in the Coachella Valley. Content in the magazine and online provides readers with information that helps them have an exciting desert experience from dining, gaming, events, art, attractions, nightlife and shopping.
HORIZONTAL
Marketing Statement: First Canadian locally produced magazine in the Coachella Valley (est 2012). An informative keeper high-end magazine with a potential reach up to 200,000+ Canadians who flock to the valley each year. Includes profiles on local Canadians, entertainment, attractions and real estate trends. Targeted distribution to key high traffic locations throughout the Coachella Valley.
PRIMETIME - MONTHLY Mission / Marketing Statement: Provides local editorial and advertising content targeting active adults (50+) which educates and informs through lifestyle features and human interest profiles and has targeted distribution throughout the Coachella Valley.
27-52 WEEKS
$895
$820
$765
COLOR
$1,055
$990
$910
$850
BW
$505
$475
$435
$410
COLOR
$580
$550
$505
$470
BW
$270
$250
$235
$215
COLOR
$335
$305
$290
$265
1/8 PAGE VERTICAL
CANADA SOUTH MAGAZINE - TRI-YEARLY
Mission statement: A high-end magazine targeting the 200,000+ Canadians who journey to the Coachella Valley each year. The magazine includes profiles on local Canadians, entertainment, attractions, travel, real estate and services that cater to Canadians.
14-26 WEEKS
$995
1/4 PAGE
Marketing Statement: Strongly endorsed by local concierges and available free at hundreds of key locations in every city throughout the Coachella Valley.
Also online at: www.desertentertainer.com www.facebook.com/desertentertainer
7-13 WEEKS
BW
1/2 PAGE
2016 POLICIES & DEADLINES • The Desert Mobile Home News reserves the right to alter or reject any copy or advertisement, including but not limited to that which The Desert Mobile Home News in its sole judgement determines is not in keeping with the best interests of its readers or the public. Refusal by the publisher to accept such copy will not constitute a breach of contract. • Orders containing a provision that advertising shall not appear in proximity to, or to the exclusion of, other advertising cannot be accepted. The Desert Mobile Home News advertising columns are open to all legitimate advertisers. • The submission of an order will be constructed as an acceptance of all rates and conditions under which advertising space is sold. • The Desert Mobile Home News will not be responsible for errors when incorrect copy accompanies insertion order, or when the insertion of incorrect material has been supplied by another publication. The advertiser agrees to assume sole responsibility for statements contained in his/her copy and to protect and indemnify the publisher against any and all liability, loss or expense out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights, and all violations of the right of privacy resulting from the publication by the publisher of the advertiser’s copy. The Desert Mobile Home News reserves the right to insert the word “advertisement” above any copy. • Claims or errors on invoices must be made within 30 days of date of bill. Otherwise such claims will not be considered. • Payments on advertising run are due 30 days from the time of the statement. Advertisers authorize to be invoiced monthly. • An interest charge is applied to accounts over 30 days.
1-6 WEEKS
FULL PAGE
VERTICAL
ADVERTISING REQUIREMENTS
HORIZONTAL
BW
$145
$135
$125
$120
COLOR
$200
$185
$170
$160
1/16 PAGE
$70 BW
$95 COLOR
2016 Display Classified Advertising Rates
AD SIZES
in column inches
1-6 WEEKS
7-13 WEEKS
37 - 72 19 1/2 - 37 10 1/2 - 19 4 1/2 - 10 1 -4
$13.13 $14.05 $14.83 $15.81 $16.99
$12.46 $13.23 $14.05 $14.72 $15.60
1/2
14-26 WEEKS
$11.38 $12.10 $12.82 $13.49 $14.21
27-52 WEEKS
$10.96 $11.38 $11.99 $12.61 $13.03
Formerly known as the “Yellow Sheet” the Mobile Home News was brought to the 21st century six years ago when we added full color, feature stories and senior center news. The primary demographics include the 55-year-old residents of the area. In addition to the thousands of snow birds that flock to the deserts for the winter, the publication also serves over 40% of this age group that live in the desert year-round. Our focus continues to be publishing an exciting newspaper to an audience that is familiar with it’s style and reach. We offer a wide variety of advertising options for local advertisers to reach the visitors and year-round residents. The Mobile Home News is distributed every Thursday (130 + Locations) in a variety of methods, club-house rack delivery and racks at RV Parks, Mobile Home Parks, Senior Centers, Libraries, CVS Locations, Key Retail and Restaurant locations. Through these delivery methods the Mobile Home News gives advertisers a cost-effective way to market their business and service.
The Mobile Home News is part of Brehm Communications, Inc. (BCI), which publishes more than 60 newspapers and magazines across the country. On a local basis, BCI publishes the following: Desert Entertainer, Coachella Valley The Hi-Desert Star, Yucca Valley The Desert Trail, 29 Palms The Observation Post, 29 Palms Marine Base The Grizzly, Big Bear Crestline Courier Mountain News, Lake Arrowhead Laughlin Entertainer, Laughlin Mohave Valley Daily News, Bullhead City You can build your business with the help of Desert Mobile Homes News and our BCI family of local publications. We look forward to working with you.
RETAIL AD DIMENSIONS
ANYTIME RATE
SQUARE
has been serving the residents of the Coachella Valley for over 60 years. It is the oldest niche publication in the desert and is distributed to 110 mobile home parks in the Coachella, Morongo and Yucca Valley.
BUSINESS Classified Line Ad Rates CALL FOR RATES
Full Page (10.333” x 12”) 1/2 Horizontal (10.333” x 6”) 1/2 Page Vertical (5 1/16” x 12”) 15 Words or Less.....$12.25 1/4 Page Square (5 1/16” x 6”) 1/8 Horizontal (5 1/6” x 3”) 1/8 Vertical (2 3/8 x 6”) 1/16 Vertical (2 3/8” x 3”)
CLASSIFIED COLUMN WIDTH I Col. = 1 9/16” 2 Col. = 3 5/16” 3 Col. = 5 1/16” 4 Col. = 6 13 /16” 5 Col. = 8 1/2” 6 Col. = 10 5/16” The Mobile Home News can run ads up to 12 inches deep. Ads must be in 1/2 inch increments.
YUCCA VALLEY / MORONGO VALLEY
west valley DESERT HOT SPRINGS / SKY VALLEY
CATHEDRAL CITY
• Mahoney’s Mobile Park • Desert Hills Park • Sage and Sands Park • Sky Ridge Park • Sungate RV Park • Tramview Mobile Home Park • Date Palm Country Club • Caliente Sands • The Canyon • Desert Sands • Outdoor Resorts RV Park • Desert Shadows RV Park • Palm Springs Oasis RV Park • Royal Palms
east valley LA QUINTA / INDIO
• La Quinta Ridge • One Eleven Trailer Park • Indian Wells Park • Dune Palms Park • Rancho Casitas • Santa Rosa Mobile Park • Elms Mobile Park • Date Palm Mobile Estates • Coronado Gardens • Arabian Trailer Park PALM SPRINGS • Towne Mobile Park • Bermuda Palms • El Dorado Palms Estate • Palm Springs View Estates • Pueblo Del Sol • Santiago Sun Canyon • Shadow Hills RV Resort • Hidden Springs Country Club • Western Village Mobile Park • San Carlos Park • Desert Crest Country Club • Golden Sands MHP • Ramon Park • Happy Wanderer RV Park • Holmes Park • Sunsire Village Park • Desert Springs • Rancho Casa Blanca • Happy Traveler Park • Miracle Acres • Desert Grove • Desert Palms Community • Parkview Mobile Estates • Desert Aire • Palm Canyon Mobile Park • Desert Oasis • Horizon Village • Catalina RV Spa • Indian Water RV Park • Corkill Mobile Home Park • Safari Park • Las Palmas de La Quinta • Sahara Park • Corkill Palms • Almar Acres • Caliente Springs RV • Whispering Sands • Park West • Palm Drive Trailer Park • Carefree Mobile Village • Two Springs RV Resort • Country Squire Park • Desert Willow • Vista Montana • Hogan’s Trailer Village • Desert Hot Springs Park • Shady View Park • Skys Haven • The Sand Mobile Country Club • Double D Park • Magic Waters • Mountain View
Resort
• Vista Grande • Tamarisk • Sam’s Family Spa • Joshua Springs • Sparkling Waters • Rainbow Spa RV Park • Healing Waters • Sky Valley Resort • Desert View • Wagners • Dillon Estates • Quail Valley Park • Palm View Estates Mission Statement For over 60 years a family owned and operated Mobile Home and RV park community newspaper distributed to over 110 parks. This publication features content focused on the people, businesses and parks that are a vital part of Coachella Valley living.
THE DESERT MOBILE HOME NEWS is distributed every Thursday to 110 mobile home parks in the Coachella Valley.
A strong seasonal weekly readership up to 15,000 and over 130 + distribution locations including RV Parks, Mobile Home Parks, Senior Centers, Libraries, CVS Locations, Key Retail and Restaurant Locations.
PH: 760-776-5181 • FAX: 760-776-5733 • 41-995 Boardwalk, Suite L2 Palm Desert, CA 92211
YUCCA VALLEY / MORONGO VALLEY
• Morongo Mobile Manor • Valley View • Roadrunner • Country Club Mobile Estates • Fairway Mobile Estates • Royal Crest • Yucca Valley Trailer Park • Apache Park • Aztec Park • Gates of Spain • Yucca Valley RV Park
central valley
RANCHO MIRAGE
• Rancho Mirage
Mobile Home Park • Rancho Palms • Blue Skies Village
• Rancho Mirage RV & MHP PALM DESERT
• Indian Springs • Silver Spur • Suncrest Country Club • Palm Desert Greens • Portola Country Club • Portola Palms • Palm Desert Mobile
2016 Pre Print Single Sheet Flyer: Full Run.......$80.00/M 52 wk Contract (Single Sheet Flyer) Full Run.......$45.00/M
Rates Based on cost per Thousand Multi-Page Insert (Up to 8 pages) Full Run ....$100.00/M
DEADLINE 2 WEEKS PRIOR TO PUBLICATION
Estates
THOUSAND PALMS
• Tri-Palms Estates • Ivey Rancho Country Club
POLITICAL ADS CALL FOR RATES