Soma Compact Desk - BDI

SOMA COMPACT DESK TRAINING MODULE February 2023

OVERVIEW

Soma Compact Desk addresses working needs with an eye towards versatility and ease of use. Its clean design, compact size and appealing finishes complement a broad range of interior settings.

DESIGN BY JEFF BARE

2 SOMA COMPACT LIFT DESK | bdiusa.com/soma

MODEL RUNDOWN

6331 COMPACT DESK

The perfect size & shape to create a workplace anyplace. With its pneumatic column, this power-free desk can be placed and used almost anywhere, supporting both seated and standing use.

SOMA COMPACT LIFT DESK | bdiusa.com/soma 3

KEY FEATURES

Veneered desktop features comfort edge, a corner-friendly, soft-rectangular shape and wire-routing channel. Supports up to 50 lbs.

Pneumatic lift column needs no power; adjust desk height via a lever installed at left or right. Wire management strap allows easy, convenient cable bundling.

A sturdy steel base makes desk stabile during use yet light enough for quick & easy repositioning. Low-profile, nonmarring glides aid desk movement.

4 SOMA COMPACT LIFT DESK | bdiusa.com/soma

SELLING SOMA

UNDERSTAND

Learn what range of uses your customer may have for a work surface — in a dedicated workspace, occasional-use spaces, in the corner of a bedroom or living room?. This will help build value of an easy-to-move and compact-sized sit-stand desk solution.

DEMONSTRATE

Don’t simply point to the desk. Interact with it and invite your customer to do so. Demonstrate raising & lowering the desktop. Gently slide/shift/reposition the desk on the floor. Demonstrating these points shows full utility and builds value.

BUILD YOUR SALE

Build upon your sale by considering additional items that will complement the desk. Mobile or stationary filing & storage in coordinating finishes, a task chair, etc. — perfect additions to provide a complete working solution with high satisfaction.

5 SOMA COMPACT LIFT DESK | bdiusa.com/soma

MERCHANDISING

SIGNAGE

Use appropriate point-of-sale signage to show alternate finishes and configurations. Missing signage? Email BDI.

PROPS

Place a prop laptop or iPad atop Soma Compact Desk. These familiar items pull the customer into the vignette and clearly signal the desk’s function, ease of use & value.

SETTING

The Compact Lift Desk can be displayed in a working vignette or in a bedroom or living room corner, showing the versatility of its unique size & shape. Place yours with complementary pieces to create complete, high-function room environments.

6 SOMA COMPACT LIFT DESK | bdiusa.com/soma