Soma Lift Desks - BDI

OVERVIEW

Soma Lift Desks feature a stylishly contoured wood top, programmable height settings, innovative cable management, an accessory hook and more.

SOMA

DESK | bdiusa.com/soma

DESIGN BY JEFF BARE

MODEL RUNDOWN

6351 LIFT DESK 60

Height-adjustable desk (24.25”–49.75”) with hardwood veneered 24” x 60” work surface. Perfect for both seated and standing use.

SOMA LIFT DESK | bdiusa.com/soma

6352 LIFT DESK 72

Height-adjustable desk (24.25”–49.75”) with hardwood veneered 24” x 72” work surface. For both seated and standing use.

6359 KEYBOARD/STORAGE DRAWER

Optional lined drawer available for both Soma Lift Desks.

SOMA LIFT DESK | bdiusa.com/soma

KEY FEATURES

Desktop features comfort edge for user wrist support & relief.

Cable management contour at rear edge plus a wire-routing channel near center. Rear edge is flat to accept clamp-style monitor arms. Supports up to 250 lbs.

SOMA LIFT DESK | bdiusa.com/soma

Digital control paddle can be installed at left or right side of desk and adjusts height with a gentle push or pull.

A single button guides user through programming options including memory settings, upper/lower height limits, standard or metric display. A second button conveniently locks the table in place.

KEY FEATURES

Accessory hook can be installed on either side of the desk, opposite digital control paddle. Keep headphones, a bag or other gear conveniently within reach.

Wire routing channel features a sliding magnetic cover to capture wires and charging cables down to an integrated power strip complete with 3 AC outlets, 1 USB-A and 1 USB-C port.

KEY FEATURES

Optional drawer supports keyboard & mouse use plus general storage. Convenient side compartments corral pencils, pens and smaller items.

Wire management cradle is flexible, lifting into place to keep wires hidden and quickly releasing when access is needed. In released position, serves as a soft modesty panel during seated use.

SELLING SOMA

UNDERSTAND

Learn about your customer’s working style and mention health & productivity benefits of standing for a portion of each workday. Build value in Soma as an easy-to-operate, user-friendly, highly ergonomic sit-stand desk solution.

DEMONSTRATE

Interact with the desk and invite customer to do so. Demonstrate raising & lowering, review programming options. Raise & lower the wire management cradle and highlight the included power strip. Demonstrating this extraordinary feature set builds value and interest while setting Soma apart.

BUILD YOUR SALE

Build upon the sale by considering additional items that will complement a desk. Mobile or stationary filing & storage in coordinating finishes, a task chair — perfect additions to provide a complete working solution and higher customer satisfaction.

MERCHANDISING

SIGNAGE

Use appropriate point-of-sale signage to show alternate finishes and configurations. Missing signage? Email BDI.

PROPS

Place a prop laptop or iPad atop Soma Lift Desk. Don’t forget a keyboard & mouse, especially with the optional drawer. These items pull the customer into the display and paint the picture, clearly signaling the desk’s function, ease of use & value.

SETTING

The Lift Desk is best displayed in a working vignette that shows the versatility of its unique shape and many features. Be sure to plug-in your display model and take time to route cables & cords to show effective wire management.

SOMA LIFT DESK

bdiusa.com/soma

INQUIRIES

E: info@bdiusa.com

O: 703–803–6900