Timeline

April May June

Full brand launch across chosen social media sites. Need to include content such as:

Brand introduction (Who, Why, What ,Where). Existing Community Content Brand Values Shipping FAQ’s

This month will be crucial in gaining and maintaining an audience. Instagram adverts as well as ‘friends’ of the brand should be used to increase engagement and reach.

This month should focus on external engagement in terms of media and blog based features. The brand should be producing its own original content, that can then be used for further promotion.

This approach will work well alongside pushing original blog based content.

Aspirational publications for a feature/coverage include:

-Hypebeast - HighSnobiety - Drapers - Menshealth

All accounts should be well established with a regular posting schedule.

Could look at creating competition based posts/give-aways in order to ensure and increase engagement. A post that followers then reshare on their story is an ideal way of achieving this.

Planning and promotion for pop up shop.

BDMWILLIS