Media Assessment

Media

Publications/sites that have mentioned founder’s other brands, and/or could be asked for a feature include that of:

- Hypebeast - Drapers - Yorkshire Post - Complex - Highsnobiety - Flux Magazine - Nottingham Post - FashionNetwork.com

Regional publications include that of: - Leeds Star Newspaper - The Yorkshire Post - Hebden Bridge Times - Telegraph and Argus - Asian Express Newspaper

*Additional ways of advertising could include local sports clubs which the target audience may frequent regularly.

The Hip Store’s Everton Campbell and All Blues’ founder and owner, Mano Dridi join forces to create 2nd Academic Store.

“Inspired by the trailblazers of the past, both the fights they fought and how they dressed to impress.”

This new menswear retailer aims to deliver classic and timeless styles that will still be relied upon, in centuries to come.

The shop can be found online at www.2ndacademicstore.com and @2ndacademic on social media.

The brand is expected to create a popup store in the next coming months.

Example press release for brand launch.

BDMWILLIS