1 minute read
Primary Research
from 2ndAcademic Proposal
by bdmwillis
As a way of creating primary research into the perceived target audience; a survey was created and promoted across social media. The survey was ten questions long and worked to cover several areas that were discussed within the initial meeting. Over 60 responses were collected from menswear shoppers of different age categories all over the UK. Out of the 40 visible responses:
- 60% Of respondents belonged to the target audience - Marjoity of respondents were based within the North East. - Facebook was the most popular social media site (75%) with Instagram being the second most popular (74%). - Popular topics of interest/content included that of sport (football especially), lifestyle and politics. - 75% Stated that they do not regularly interact with fashion brands across social media. "How old are you?."
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"Do you regularly interact with fashion brands on social media (e.g view page, follow, like or comment on recent posts)?"
BDMWILLIS
Primary Research
- Majority of respondents (65%) stated that they had not been persuaded to buy an item due to influencer/celebrity based promotion. - 85% Of respondents stated that they do not regularly consume blog based content. - When asked if they would consume the blog based content the brand intends to create, the majority of respondents responded ‘Maybe’ (43%). While 40% said no definitively. - When asked what types of content they would expect a fashion brand to create, popular answers included that of influencer based content, lifestyle based content and imagery depicting the quality and fit of best selling garments. - When asked if they would attend a pop up shop from a new fashion brand in their local area, the majority of responses were positive with 12.5% stating they definitely would attend, while 52.5% stated they probably would attend. "Have you ever been persuaded to buy an item due to seeing an influencer or important figure (e.g a celebrity, politician, member of the public eye) wearing/using it?"
"If a menswear fashion brand were to create a pop up shop in your local area - would you be interested in attending?"
