Inspirational Brand Assessment

Inspiration

Drake’s Bespoke menswear retailer with factories in Italy, Scotland and London. Brand essence revolves around “Relaxed Elegance,” with Michael Hill as creative director. Trunk Clothiers Founded in 2010 Trunk is a menswear store based in London for those looking to discover a worldly, contemporary take on classic style. Timothy Everest Established in 1977, the brand fuses traditional bespoke tailoring with contemporary design to creates lines that include tailoring to knitwear.

Instagram: @drakesdiary 254k features editorials, artist spotlights and behind the scenes based content. Utilises reels often. Facebook: Liked by 14,086 people, posts link directly to branded blog content and new stock updates. Blog: Average of 7 posts per month. The content is varied with lookbooks, interviews, food reviews and artist spotlights all being covered. Instagram: @trunkclothiers 37.5k mixes product focused imagery with that of its own editorials. Varied forms of content. Facebook: Liked by 3,626 people, posts are largely product focused and do not link to the brand website. Blog: Average of 3 posts per month. Articles mainly discuss specific products, with a small number of interviews and ‘how to,’ based stories. Instagram: @timothyeverest 14.8k focuses mainly on editorial shots with vintage imagery referenced throughout. Facebook: Liked by 3,099 people, posts link directly back to their blog content and work to highlight new stock. Blog: Average of 5 posts per month. Articles range from fashion to lifestyle to historical stories. Content is the most similar to what 2ndAcademic wants to create.

Also utilise Twitter, Pinterest and YouTube Also utilises Twitter but has no posts Also utilises Twitter and Pinterest

BDMWILLIS