02
Primary Research As a way of creating primary research into the perceived target audience; a survey was created and promoted across social media. The survey was ten questions long and worked to cover several areas that were discussed within the initial meeting. Over 60 responses were collected from menswear shoppers of different age categories all over the UK. Out of the 40 visible responses:
"How old are you?."
- 60% Of respondents belonged to the target audience - Marjoity of respondents were based within the North East. - Facebook was the most popular social media site (75%) with Instagram being the second most popular (74%). - Popular topics of interest/content included that of sport (football especially), lifestyle and politics. - 75% Stated that they do not regularly interact with fashion brands across social media. "Do you regularly interact with fashion brands on social media (e.g view page, follow, like or comment on recent posts)?"
Brodie Willis
BDMWILLIS
