Top 5 Personal Traits B2B Development Associate

Top 5 Personal Traits of a B2B Business Development Associate

The sales and business development operations always face a challenge for hiring the right people for B2B business development. There are five traits which play a crucial role in the success of business and salespeople. Therefore business development and sales department can consider these qualities for recruiting, hiring and training a process of their human resource. The five traits are:

People Skills The business development associate must know people skills to build strong relationships with prospects and clients. The people skills include:

Empathy It is an ability to feel what customer think and think in a particular situation. One needs to put himself in the shoe of your customer to better understand the client sentiments. Empathy helps in understanding concerns, fears and problems of the customer. This ability enables business and sales guy to be patient while the customer is complaining. Afterwards, offering him a win-win solution to ensure customer satisfaction and trust in the company.

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Reading Customer Sentiments An ideal business development associate can easily understand body language, tone and degree of interest of the customer. This trait helps the business development person to identify sensitive spots and pain areas of the client. Then deliver a sales pitch according to the needs of the client. Furthermore, tells how the product solves the problem and influence purchase decision.

Communication Skills One must possess excellent communication skills while talking to the client. It mainly includes:     

Building eye contact during conversation.

Listening carefully.

Asking relevant questions to gauge the nature, mindset, and need of the client.

Speak reasons and statements clearly, convincingly and understood by the client.

Project overall a positive body language to gain trust and confidence of the customer.

Problem Solving This is an attitude, a mental power to fight intelligently for solving a problem. Business and knowledgeable salespeople hold three key points to solve their problem.   

What is the right objective? What do I want to accomplish?

What is the right approach to solve the problem and how do I get my objective?

Who is the right person to approach in a particular situation to get the work done?

No matter whatever is the situation this approach is critical to handle problems in personal as well as in professional life. The desire and ability to problem-solving enable the one to work smart and efficient. It helps the business and salespeople to meet targets, adapts heavy workload and taking initiatives which bolsters their confidence. Smart salespeople exercise their strengths and overshadow their weakness to solve complex issues. This trait plays a critical role in addressing client problem and closing sales deal as per company policies.

Goal Oriented The sales and business development people set goals which are realistic, measurable and attainable.

This approach sharpens the focus of an individual to achieve goals and help earn more growth. Goaloriented individuals are more self-motivated than other ordinary people. They know their direction and roadmap toward achievement of the targets, deadlines and hitting particular market segments.

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Time Management There is a lot of workload when it comes to B2B Sales Lead Generation for the sales and business development team. The tasks include emailing, chatting, calling, meetings, visits, and many other operational functions. Therefore an astute business and sales individual decides their priorities, responsibilities, and workload. There is a lot of multi-tasking involved in the sales and business development activities. Hence, some sales professionals manage time by    

Scheduling time for prospecting.

Allocating time for administrative activities.

Making daily and weekly schedule for visits and operational activities.

Making time sheet and note down task, time and duration of activity.

Persistence There are a lot of failures and rejections results in the sales world. Therefore the person who is having a quality of endurance is more likely to get unbeaten as compared to one who is not persistent.

Persistence demands consistency in making efforts and hard work no matter how terrible the route goes for success.

The individuals who possess persistence, they look failure as an ordinary and essential part of life.

Success and failure are part and parcel of life. This thought prevents them from damaging their strengths and positive areas of themselves. They believe hard work always pays and persistence becomes a source of survival in the thorny environment of business development and sales.

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