B E A Uindustrie TE J A N U A R Y I S S U E
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NEW YEAR NEW STRATEGY W W W . B E A U T E I N D U S T R I E . C O M
DIGITAL MAGAZINE I S S U E
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FOUNDER TAMARA REID TAMARA@BEAUTEINDUSTRIE.COM
EDITOR RACHEL MEDLOCK OF DO YOU EVEN SOCIAL? ONLINE EDITOR MALA MCALPIN BRAND DIRECTOR / DESIGN SARAH GARNER OF DIGITAL BLOOM ADVERTISING / PARTNERSHIPS INFO@BEAUTEINDUSTRIE.COM BROUGHT TO YOU BY BEAUTEINDUSTRIE.COM
DISCLAIMER All content in Beaute Industrie Digital Magazine is for general informational purposes only, and should not be construed as medical advice or instruction. Our content is not intended to be relied upon to offer a solution to a specific problem, or as a substitute for the advice of qualified professionals tailored to your particular circumstances, business or lifestyle. Everyone is different, so it is not possible for us to guarantee that our tips and suggestions will work for everyone, every time. Please use your common sense when you try anything new, and consult with relevant professionals as necessary. Whilst every effort has been made to ensure accuracy, we make no representation and assume no responsibility for the accuracy of information contained on or available through Beaute Industrie Digital Magazine. We shall not have any liability for errors or omissions or for any consequences arising therefrom. Opinions and viewpoints expressed in Beaute Industrie Digital Magazine do not necessarily represent those of the editor, staff or contributors but are here to provide a vehicle for the interchange of ideas, experiences by which we hope to inspire, nurture and empower. We do not recommend use of the content in Beaute Industrie Digital Magazine for diagnosing or treating health or other problems, or as a substitute for seeking professional advice and treatment in relation to any such problems. We are not responsible nor liable in connection with any advice, course of treatment, diagnosis or any other information, services or products that you obtain through Beaute Industrie Digital Magazine. Reproduction of any material without written permission from the publisher is strictly prohibited. Š Beaute Industrie 2020, All Rights Reserved.
CONTENTS
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REFRESH YOUR BRAND A New Year means new branding trends and marketing approaches to adopt
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SALON MARKETING STRATEGY Your month-by-month marketing calendar and guide to get you through 2021
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CONSULTATION CONVERSATIONS The way we consult & prescribe to clients is changing, and 'skin goals' are the new 'skin type'
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LEARN TO LAUNCH Launching a new service but not sure where to start? Here's what you need to know
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STRATEGY SUMMIT 21
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RELAX & REVIVE Sublimely indulgent, we share the secrets behind some of our industry's most luxurious spa rituals
Here's what to expect from our industry's first major conference of the year - Beaute Industrie's Strategy Summit 2021
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from the founder. T A M A R A
R E I D
@ T A M A R A R E I D B E A U T E
When heading into a New Year, there is always a feeling of rebirth around the life we live and how we choose to live it. Often, we spend time reflecting on what we or our businesses were doing this time last year and compare the two as a measure of success before planning what resolutions we will stick to for the year ahead. Rather than creating a resolution which I know I'll end up forgetting two months into the year, I prefer to choose a word that I let guide and direct me for the year - one which I write down on a post-it note and stick to the bottom of my computer screen so that it's almost impossible for me to forget. This year, I sat down and asked myself what word I wanted to truly focus on for 2021 and out of nowhere (hello subconscious) the word faith came to me. For me, faith means trusting the process. As someone who is about to move into the unknown, motherhood, I have faith that birth will be safe for myself and my baby. I have faith that the pressure of running a business and a team of women will allow for Beaute to continue it's growth, even while I'm navigating the fit of this new life that I've been gifted. Lastly, I have faith in our industry and its ability to bounce back after what was undoubtedly the most difficult year we have ever faced. This exercise of choosing a word for me is one which is saturated in strategy, another of my most favourite words. When I choose a word, I'm strategically telling myself that I live my life with full intention and that nothing I do is by accident. When I make a decision, I base it off my word. When I hire someone for Team Beaute or implement a new service or event into the business, again, it's by intention - all guided by this word which has strategically been embedded into the way I choose to live life and do business. If you, like me, like direction and a cheeky bit of strategy (or maybe you don't particularly love strategy but desperately seek it!) then you' 'll want to join us for our Annual Strategy Summit on January 18th 2021. You'll hear from industry experts who are going to help guide and direct you into building the perfect strategy for your business for the entire year ahead. It's pretty special actually - but don't take my word for it, listen to some of the testimonials on page 7 to find out for yourself. Until next time, Stay Connected
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T a m a ra 04
STRA SUM upskill with our
We saw it. We lived it. We survived it. It’s time to forgot about the mess of 2020 and welcome 2021 in total control of your business. Mark January 18th, 2021 in your diaries right now because the Beaute Industrie Strategy Summit 2021 is THE business boosting event you are not going to want to miss. This full day event sees you engaging in empowering conversations with some of our industry’s leading experts and creating powerful new connections with your industry peers from around the country.
Your in-person Strategy Summit details Date: January 18th, 2021 Time: 9am – 5pm Location: Linseed House, The Grounds of Alexandria 7a/2 Huntley St, Alexandria NSW 2015 Investment: $297 (includes lunch and light refreshments)
Together, we’ll dive deep into the touch points that are going to accelerate your business in 2021 including recruitment, figures and financials, leadership, client experience, branding and digital marketing.
Your online Strategy Summit details Date: January 18th, 2021 Time: 9am – 5pm Location: your home, your office, together with your biz besties, wherever you like! Investment: $197
The best part? Every single one of you is leaving with your 2021 business strategy locked, loaded and ready to implement the very next day! Thanks to 6 industry powerhouses on your team, ready to help you build your business empire, this is your day to get your head in the game.
Can I send my team on my behalf? The Beaute Industrie Strategy Summit is aimed at business owners and managers in the professional aesthetic industry. Will the famous Beaute cookies be back? You’ll have to wait and see what we’ve got in store for you!
If 2020 has taught us anything, it’s the power of online connections (and we’re not just talking about your internet provider). For the first time, the Beaute Industrie Strategy Summit will be available both in-person and online.
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TEGY MIT annual
This is your day to step away from the treatment room and focus on a full day of empowering business building and industry connection. If you’re eager to learn about creating conscious leadership in your space, ready to run purpose-led recruitment drives, excited to wrap your head around figures and financials, keen to build an instantly recognisable brand and scale your social media with confidence, then our Strategy Summit has your name written all over it. We’ve pulled together some of our industry’s most cutting-edge experts to share their invaluable knowledge with you across the day, covering the following topics: Creating Conscious Leadership with Deb Farnworth-Wood of Issada Recruitment and Team Development with Keira Maloney of Head Hunter Figures & Financials with Matt Williams of PBS Solutions Boosting your Branding with Elizabeth Robinson of EJB Branding Customer experience with Maria-Enna Cocciolone of INSKIN Cosmedics Social & Digital Media Marketing Strategies with Rachel Medlock of Do You Even Social? What are you waiting for? Kick-off 2021 with a business strategy that leaves you saying COVID, who?! Tickets for the 2021 Beaute Industrie Strategy Summit are on sale now. Places and limited, so grab yours before you miss out!
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WHAT OUR COMMUNITY ARE SAYING
# P R E S S P L A Y
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refresh YOUR brand
# B R A N D I N G
A New Year means new branding trends and marketing approaches to adopt. By guest contributor Lizzie Robinson, Director of Elizabeth Jean Branding Every brand has a shelf life... Let me rephrase... if you are not keeping up to date with the forever evolving trends, the online world and technology, then yes, your brand has a shelf life! Did you know most brands require a 'jazz-up' every 3 to 7 years?! I am not saying you need a full rebrand every 3-7 years, but you most definitely will need a little tweaking to stay on top of the trends, making sure your brand strategy and brand collateral are on their A-Game. So, how do you stay ahead of the forever growing world of beauty and wellness brands? The simple formula is: Connect + Innovate = Irresistible Brand Experience. Connection: Building connection is about how you communicate your brand through messaging, visual identity, digital presence and collateral; building an effortless relationship with your clientele. Innovate: The secret to being heard in a busy marketplace is to innovate, be different, show your brand's unique personality, be fearless and do something that your competitors aren't doing. When was the last time you innovated? Has it been over 3 years since you last refreshed your brand? When introducing a refresh into your visual identity and brand experience, the first step is to audit your current brand. Without understanding what is and isn't working, a successful plan cannot be established for your year ahead. Go on, do an honest audit and establish the performance of your brand. Need help? Access our Brand Audit template for FREE with checkout code: BEAUTEINDUSTRIE www.elizabethjeanbranding.com/shop
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Next step, dive deep into innovative trends. Here’s what to expect in 2021 CONSUMER PSYCHOLOGY THROUGH COLOUR It's more than a colour, it's psychology. In design, colour palettes are taken extremely seriously as it's more than a pretty palette. It’s the emotions that colour ignites in the consumer that matters. In 2021, it is expected that we will be seeing a lot of muted, neutral, pastel and earthy tones; these colours evoke a sense of safety and security. This new year may be your time to refresh your palette, delve deep into the psychology of colour and what emotions you want to subconsciously evoke in your clientele! DIGITAL SUSTAINABILITY Sustainability has never been more popular, and goinggreen is here to stay! This year, more and more brands will be sustainably conscious about what they print and how they market. Zero-waste living has changed the way we advertise, turning the focus to digital media for brand awareness and marketing. If you want to translate your digital and offline audience into paying clients (sustainably), it's simple - use video! This year, expect to see a lot of text-heavy videos online and screened in clinics. A video is about telling a story, it builds trust and memories, resulting in increased consumer buying decisions by 80%. It's no wonder everyone is taking advantage of video! A quick tip of mine would be to create a text-heavy video that educates, relates and inspires your audience. In conjunction with your print collateral, I encourage you to introduce video into your space showcasing client case studies, treatment and product demonstrations and your brand values - trust me you'll thank me for it! 10
CLIENT RETENTION WITH PRINT COLLATERAL Client retention is built by innovating systems, services and client experience. To retain a client we can use many tools such as sustainably-friendly print collateral, including treatment menus, appointment cards, prescription sheets and beyond. However, for the collateral to be successful it must be well thought out and the messaging and artwork must ask the consumer to take action. As the world shifted in 2020, so has the way we do business. Now, more than ever is the time to implement QR Codes into your collateral material, instantly taking the offline consumer to online destinations for increased conversions. INCLUSIVITY THROUGH IMAGERY Gone are the days of perfect photoshopped imagery. Today, the consumer is seeking belonging, certainty and connection. They want to feel more authentically connected to a brand. A brand that is inclusive of its audience instantly becomes relatable and more likeable. In 2021, be mindful to include imagery across your marketing material that displays the diversity of skin types, nationality, body shapes and age whilst staying aligned with your target audience. Inclusivity through imagery will not only be relatable but it will also break down the barriers and create connection between business and consumer. HUMANISING THROUGH INNOVATION Lastly, let's talk about innovation. Innovation leads to growth and memorable brand experiences. To innovate is to make a change in something that is established, to introduce the new and unknown and to be fresh and different. This year’s strong trend is to ‘humanise’ brands through personality. This will build connection and empathy with your audience. Be brave and innovate your brand’s personality to be unique and honest to who you are and where you want to go. It’s a brand-new year and remember that this dream was planted in your heart for a reason. It’s time to make magic happen in 2021! Lizzie Robinson will be speaking about bespoke branding strategies at our Beaute Industrie Strategy Summit 2021 on the 18th of January at Linseed House, The Grounds of Alexandria. Purchase your tickets here.
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# C U R A T E
salon MARKETING strategy What you need to know to nail your salon marketing and promotional strategy for the entire year! When it comes to marketing, most aesthetic and beauty business owners shy away and hide under the treatment bed covers! This being said, marketing doesn't have to be scary, in fact, marketing is just the way in which you promote your products and services through clever communication something we see every day without realising it! So when it comes to speaking about our services, putting thought into promotion and even, dare we say, creating campaigns, where does one begin? Like all good strategies, it is best to start with the simple question; what worked well and what did not work well? Think about how you marketed your business last year. Perhaps you ran a considered promotion in relation to Mother's Day. You created social media tiles, organised an enticing offer, planned it out with your team and communicated it well to your clients. Or, on the other hand, perhaps you failed to prepare for the hallmark day, threw together a discounted offer at the last minute and the entire thing was a flop only generating one gift voucher sale. When we know what we are doing correctly and incorrectly when it comes to our marketing, that's when we can set aside the time and the tools to create a better salon marketing strategy moving forward.
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To create a thorough salon marketing strategy for the year ahead, you'll want to have a full year calendar in front of you. To save time and effort, we've popped one on the next page for you to print off, complete with hallmark dates already jotted into the dates! Then, you'll need to decide which campaigns you're going to switch on and off. For those who are brand new to marketing altogether, a campaign is a specific promotion you run for a specific service or product for an allocated amount of time. For example, you might like to run a 4-week marketing campaign in the lead up to Christmas where your sole focus and messaging is around the purchase of gift vouchers. Generally, we suggest choosing no more than 8 campaigns to activate in a twelve-month period - any more than this and you confuse not only your team but your clients too! To give you a guide on your 8 marketing campaigns, your promotional calendar might look something like this: 1. Jan 11th to Feb 8th: Post Silly Season Skin Rehab 2. Feb 1st to Feb 15th: Valentine's Day Promo 3. March 1st to April 4th: Easter Holiday Special 4. April 19th to May 16th: Mother's Day Promo 5. May 31st to June 21st: Winter Warmer 6. August 9th to September 5th: Father's Day 7. November 8th to November 26th: Black Friday 8. November 29th to December 25th: Christmas Next, you will need to understand the types of people you are going to be speaking to in these campaigns. When looking at Valentine's campaigns, you're most likely speaking to partners and communicating the message of gifting. Marry up services that make great gifts such as massages, couples treatments or even all day luxury packages. Make sure your messaging conveys the point of giving and gifting for the messaging to land successfully. Black Friday, however, has a completely different audience as people spend for themselves on this particular promotion and they generally splurge and stock up on personal-care products and impulse buys, as the promotion only lasts 24 hours (which creates a sense of urgency from the purchaser).
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Once you've decided whom you're speaking to, take out your treatment menu and decide which services best suit this audience. If you're talking to teenagers around school formal time then you're likely going to marry up quick 30-minute skin treatments, which have little downtime and require little maintenance, versus speaking to an age-conscious client where you might choose a higher-performing facial which includes the use of machinery and modalities such as skin needling or chemical peels. Marketing campaigns aren't always about the discount or the de-valuing of services, they can simply just highlight a treatment on your menu or consistently communicate messaging around a particular product or voucher you are wanting to sell more of. If you are wanting to sweeten the deal of your campaign, try to value add, rather than continually discounting. Value-adding things like extra time, complimentary consultations, ebooks or treatment upgrades shifts your clients perspective into understanding the value of your services, rather than making them hold off on spending while waiting for the next discounted promotion!
If you are wanting to sweeten the deal of your marketing campaign, value add rather than continually discounting. Now that your campaigns are set, your audience messaging confirmed and your promotions aligned to your treatment menu, your final point is communication. To ensure a smooth and successful campaign, ensure your team is across the upcoming campaigns - after all, they're your walking, talking billboards who have the most contact with your clients! Then, sit down with your designer to start building your social media, website, window decals and email blasts ready for your next campaign! If you're finding your marketing still sits in the 'toohard-basket', our friends at Salon Marketing Solutions have all this and more in pre-done for you templates! Check it out here: https://beauteindustrie.krtra.com/t/iC76bqIh9WZa
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Salon Marketing Calendar
Use this pre-planned promotional calendar to create a marketing strategy for the year ahead.
World Cancer Day Good Friday
New Years Day
Good Saturday Easter Sunday Labour day
Easter Monday
May Day
World's Greatest Shave
Chinese New Year Sibling Day Valentine's Day
Mother's Day Queen's Birthday
St Patrick's Day Orthodox New Year
Close the Gap Day Red Nose Day
Harmony Day Strategy Summit!
Earth Day
ANZAC Day
Australia Day Sorry Day Biggest Morning Tea
Reconcilliation Day
Movember Melbourne Cup/Recreation Day
Liptember Diwali
Day 1 NAIDOC
Father's Day Picnic Day
Labour Day
Remembrance Day
R U OK? Day
Son's Day
Pajama Day
Black Friday
AFL Grand Final
Christmas Eve Christmas Day
Daughter's Day
Boxing Day
Lipstick Day Bandana Day Daffodil Day Halloween
New Years Eve
# U P S K I L L
CONSULTATION conversations. The way we consult & prescribe to clients is changing, and 'skin goals' are the new 'skin type'. If you’re a skin-focussed clinic owner or practitioner, perhaps you’ve already noticed the shifts in the industry and are practising these yourself, but the way we consult is changing. This is likely driven by growing levels of knowledge among our clients, coupled with our own advancements in knowledge and skill. Whatever the cause, it’s steering us into a new era of consulting and prescribing that is no longer centred around just skin type as it once was. The outcome? Better results, better relationships, better sales, better rapport, and a brighter future as a collective industry. Here’s what you need to know. Ask The Right Questions For me personally, as a practitioner, my first port of call is to establish whether your client is in it for the long haul, or whether they are just visiting you for a once-in-a-blue-moon skin refresh. Now, there’s nothing wrong with the latter, and we will always continue to receive the once-a-year facial clients who aren’t really troubled by specific concerns and just want to relax, indulge, and walk out feeling bright and rejuvenated. Establishing this off the bat will tell you right away whether or not they are open to being educated about their skin or if they have a budget for home care. On the flip side, a large portion of your clients may want to invest in their skin with more regular clinical treatments and a proper home care regime but aren’t sure where to start. Many of them won’t even realise what they want for themselves and their skin until you ask the question. For these reasons, many practitioners may choose to begin their initial consultation by asking “where do you see yourself headed when it comes to home care and treatments? Is a more regular in-clinic and homecare regime something you would like to establish?” From there, you can gain an idea of both budget and how many concerns you can realistically treat over any given period. You should then be establishing their primary concerns, how severely they are bothered by these, and how soon they would like to see improvements. Another key difference we’re noticing in the consultation techniques of leading practitioners is that it’s no longer just about what you can see you on the skin. Not only might your client's concerns differ from what you would recommend (perhaps they like their freckles, or would prefer to treat their volume loss over their congestion) but your treatments should be led by an open and honest conversation about your client’s lifestyle factors and home habits. Are their skin flare-ups triggered by certain foods or drinks? Did they tick the ‘yes’ box to wearing SPF daily, only to later reveal they don’t wear any when working from home, with a window next to their computer? There are so many contributing factors you can only discover through conversation.
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Advanced Skin Technology is renowned for the exceptional training they provide for their stocking clinics, and this includes the art of consultation, and how best to prescribe products and treatments for clients. Sam Allen; AST Academy Coordinator (who holds a Bachelor of Health Science [Dermal] from Vic Uni) says she too has noticed a major shift in consultation standards, with clinics recognising the need to place more time and emphasis on this. “With more access to learning tools to understand skin concerns and higher client expectations, the industry continues to develop improved methods of consultation. The shift is gradual and is dependent on the level of experience and training of the therapist. The priority clinic owners and managers place on consultation skills is also a determining factor in changing the way the industry consults - are therapists given the time they need to consult thoroughly?” Sam reminds us that the key is, as always education, letting your clients know exactly how and why we cannot achieve results in just one or two treatments. “Remind them you are entering into a long term partnership to address their concerns, you can go at whatever pace that suits them. Not everything has to be (or can be) addressed or identified at once. Their goals can change, and that’s okay. Remind clients that you will check in with them regularly to make sure you are both on the same page. What is the first thing they notice when looking at their skin? – this is often the concern that bothers them most. Remind them that they don’t have to have a specific concern to be seeing you regularly – prevention is better than cure as they – and maintaining the skin is just as (if not more) important that addressing certain concerns.” Sam tells us the key is to educate clients about their own skin concerns in simple language they can understand, giving them empowerment and responsibility in the decision-making process.“Use simple skin images, or give them reputable links to websites that will reinforce your discussion points,” says Sam.
Sam’s key consultation questions for clients:
What is/are your main concern/s? What would you like to improve/change about your skin? How much do your concerns impact you? What have you tried in the past to address this concern (product/treatment/medical intervention/ dietary changes etc) How soon do you expect to see results? How would you like your skin to feel? How would you like your skin to look? What are you currently using on your skin? What are your preferences when choosing a product? Budget? Time? Results? Texture? Smell? Technology? Values, ie. vegan How would you like us to work together?
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Plan For The Future Once you’ve established your client’s key concerns, priorities, and how soon they’d like to resolve each one, you can establish a timeline and begin working towards your client’s goals together. Once upon a time, us therapists would carry out our facials and upon checking out at the end of the treatment say “would you like to book in for your next one?” without having made the client fully and completely aware of why they needed to return and when. This is why your aforementioned timeline is so crucial. After establishing key concerns, you should be educating your client on which concerns you can realistically treat, how you recommend doing so, and how long it will take to achieve. “Treatment planning is an absolute must!” says Sam. “Clients need to know what the journey will look like in order to be fully committed – no one likes surprises – but also explaining that each re-assessment may require some tweaking of the plan, which will always be discussed. We need to be able to tell clients that we are entering a partnership with them to work together to achieve their goals – the more we know about them and their preferences the better we will be at meeting their expectations and be on the same page. Listen to the client. The treatment plan MUST fit with the client - their time commitments, budget, downtime etc. Your perfect plan is only beneficial if it works in with the client.”
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With long-term treatment plans in mind, what seems to lend itself beautifully to this is skin memberships, another technique we’re seeing grow throughout the industry. These can be extremely beneficial for businesses and clients in a number of ways. Businesses receive payment upfront and clients usually receive generous discounts on their treatments by buying in bulk. Pricing and structures, of course, vary from business to business, but often salons and clinics charge a monthly rate for unlimited visits, like a ‘skin gym’, or alternatively, offer a discounted rate for a pack of 6-10 treatments, for example. We know plenty of thriving salons, spas and clinics around the country that offer these types of skin memberships with great success. One of these is Stephanie’s Luxury Spas in QLD. In addition to spa and wellness memberships, Stephanie offers MediSpa Memberships that provide six skin treatments at a discount ranging from $200-400 off, where bookings must be made weekly or fortnightly over a period of 6 or 12 weeks. Another example is Fresh Face Bar in Melbourne, whose skin membership options really are structured like a 'skin gym'. Clients can choose from a weekly ($29.75 per week) or monthly ($119 per month) payment plans, which are automatically charged, with inclusions being a thorough skin consultation and treatment plan, goodie bag custom selected samples, 1 x Facial per Month, 1 x monthly Dermalux LED Light treatment, 10% off additional treatments, products, gift vouchers, a birthday gift and invites to exclusive members-only events like skin workshops. Memberships are based on a minimum of 6 months, with the option of freezing your account if you're away or unable to visit.
ARE SKIN MEMBERSHIPS THE WAY OF THE FUTURE? Fresh Face owner Lisa Vong tells us "skin memberships benefit both the client and our business. They get perks such as 10% off products and priority bookings, and it makes them stay committed to a skincare routine which ensures they get the skin results - which is why they come to see us after all!" While skin memberships may not be the right structure for you and your business, may this conversation instead be a reminder that our industry is constantly evolving, and so too should your practices. The best leaders, no matter their field, aren't the ones saying "this is how I've always done things." The best leaders are the ones who are always on the lookout for fresh ideas, innovative ways of thinking, and opportunities to better themselves and their team. This results in greater connection with our clients and as always, consultations are the first genuine opportunity for this. Happy consulting!
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# C L U B B E A U T E
JOIN THE CLUB Gain access to a year of support and opportunity for just $497 (that’s cheaper than a coffee per day!)
It’s time to get motivated, to amplify what works and to be progressive and proactive. When you learn, connect, build and lead, you influence the people around you, including your team and your clients, and the world becomes a better place. We help you do this through Club Beaute, our revolutionary membership platform, which gives you direct access to the industry’s best business development, exclusive offers and supportive community. Anywhere, Anytime. Being part of Club Beaute means you’re one of many like-minded aesthetic business owners who take your business and our industry seriously. Sign up today!
Industry Experts
Member-Only Discounts
Industry Tailored Resources
Affordable Mentoring
# B E A U T E F E A T U R E
Festive
looks with Issada. Channel your client's inner glam goddess with expertly shimmering eyes and faux lashes. Complement glamourous statement eyes with a flawless complexion, soft, glowing cheeks and a soft lip.
Searching for a little sparkle and glam to turn heads as we enter into the Summer Season? Founding Director of Beaute Industrie, Tamara Reid, visited the Issada Studio in Bulimba to get the glow-to steps for glam client looks. Complexion - Skin loving antioxidants combined with peptides and pigments for the perfect base. Liquid: Mineral Velvet Cream in Stockholm Concealer: Liquid Light in Biscuit Power: Luminous Loose in Cream Corrector: Loose Rice in Cool Cheeks - Multi-tonal flecks of colour which intermingle and melt into the skin Blush: Blush & Glow in Pink Contour: Baked Velvet in Sand/Earth Highlight: Baked Shadow in Sugar Eyes - Unrivalled mineral purity with organic extracts and punchy pigments Lid: Mineral Glitter in Bubble & Sequin Socket: Baked Shadow in 3Kisses Highlight: Mineral Liquid in Sugar Liner Upper: Ultimate Eyeliner in Onyx Liner Lower: Ultimate Eyeliner in Libido Inner Rim: Ultimate Eyeliner in Diamond Lips: Ultimate Lip Liner in Cupids Bow & Cream Lipstick in Parisian Pink
investing IN OUR
# M O N E Y
INDUSTRY
So you’ve heard a whisper about the power of investing and you want to get your head around exactly what it could mean for you. We’re here to spill the beans and give you some insight into how you can invest and support the industry at the same time! This piece is probably going to leave you experiencing two pretty conflicting emotions. Firstly, we bet you’ll be pretty annoyed that actual life skills like investing and making money aren't taught in high school (who even uses algebra anyway?) and secondly, like us, you’ll finish itching to make your money start working for YOU.
Compound return is where interest that you earn on a sum of money is re-invested so that you earn interest on the initial amount of money, plus interest on the interest! You can see below just how that plays out, with an initial investment of $10,000 at an interest rate of 7%.
At Beaute, we like to keep things simple and we understand each person is on a unique journey. Whether you’re 25, 35 or 45, it’s never too late to take control of your financial journey and realise your goals, whatever they may be.
Basic steps to start your investment journey It is never too late or too early to start investing, says Natallia. "Investing, like anything, takes practice and time. Education, understanding and experience are a powerful combination when it comes to the sharemarket."
We aim to arm you with knowledge and confidence to manage your financial journey by introducing you to the foundations of investment. We spoke with Natallia Smith, Director of TruWealth to help navigate where best to invest. So, what exactly is investing? “Money, money, money - always sunny”, said ABBA in their 1976 hit song, Money, Money, Money. Basically, ABBA was telling us all that investing is where you commit an amount of money or capital towards an asset or investment over a long period of time in order to make a profit, aka, make the sunshine! It means making smart decisions about your money and being in it consistently, for the long haul. Explaining the difference between compound return and simple return will help you realise why simple interest is so, well, simple! Simple interest is where you earn interest only on the initial sum of money.
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- Identify your life goals. Write down what is important now, in five years, ten years, and when you retire. Your investments should be in line with your goals. - Take interest in investing. Listen to podcasts, read books, speak to people who have invested. Educate yourself. Understand how other people invest and don’t be afraid to ask questions. - Seek financial advice. Do the research and engage an independent goals-based adviser who will recommend the strategy first, then the product. - Start now. Taking the first step is always the hardest. Start small and learn as you go. " Y O U R
F I N A N C I A L
H E A L T H
A N D
B U I L D
A
N A T A L L I A
W E L L B E I N G
H A P P I N E S S ;
S E C U R E ,
S M I T H ,
T A K E
I S
I T
S U P P O R T I V E
D I R E C T O R
A S
I M P O R T A N T
S E R I O U S L Y
F I N A N C I A L
A N D
A S
Y O U R
L E A R N
T O
F U T U R E . "
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T R U W E A L T H
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So, what do I invest in? Typically, people choose to invest in property or shares, although there are countless options. It pretty much comes down to what works best for you and what you’re interested in, however, there are advantages and disadvantages to every type of investment. To invest back into our industry, companies such as Silks Laser Clinics and Adore Beauty are both listed on the ASX as companies you can invest in!
i
There are four major types of investments: 1. The first is property, the one most loved one by Australians. 2. Second is shares in Australian or international companies listed on the stock exchanges or privately owned. 3. Cash and term deposit-like investments. 4. Fixed interest, or bonds. "It is possible to invest in all of them at the same time. You can design a ‘portfolio of investments’ and split your money between different percentages in each - or outsource to a professional!". Don’t be fooled The biggest perceived barrier to investing is that people don’t believe they have enough money to begin investing or, they think they need to save up a decent lump sum to get started. The truth is – it’s never too early to start investing and delaying until you believe you have enough money is not always the best approach. Is there a minimum amount to invest? Interestingly, Natallia says this depends on the investment but notes, 'you can start with a very small amount of money in which you invest,' Like anything, the more you invest, the higher the risk, but also, the higher potential return. Can one invest on their own or do they need a financial adviser? Natallia adds, "while it might take a bit of time, effort and a few mistakes, investing is like any other skills where practice makes perfect. Successful investors actively manage their financial life, whether that is with a help of a financial adviser or by doing it themselves." The most successful investors, Natallia continues, "spend time and energy working out their financial goals, and actioning them. They know what they want and how they can get it. They don’t put their head in the sand when it comes to money, they actively search out information, allocate time to understand it, ask questions, and make decisions. If they have problems with a certain area of their financial lives, they address them and it makes them feel better about them.". Our number one tip? Invest early and invest consistently. If investing is on your radar, get in touch with a financial adviser to find out what you could achieve. *This advice is general in nature and does not take into account your personal objectives, financial situation or needs. You should consider whether the advice is suitable for you and your personal circumstances before deciding whether to act on it.
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Expanding Beaute Industrie || Issue 5
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SELF by The Parlour Room Images supplied
your services. Our wonderful, exciting, fastpaced industry is ever-evolving, with trends, offerings, definitions and norms changing what feels like day-to-day. What used to be a relatively simple beauty industry has now grown to encompass more facets and niches than we could have imagined. We not only has traditional beauty, but too, spa, hotel, wellness, health and fitness, nutrition, medical aesthetics, injectables, surgical, non-surgical and laser - the list goes on. Late last year, we began noticing a trend of businesses - who were already known and established for being amazing in their craft expanding their scope of practice, from aesthetic clinics venturing more into spa and beauty, or beauty heading further down the aesthetic medical path. We spoke to a handful of these clinics about why they made their said shift, and how it has affected their business, team and clientele. One of these clinics is Perth’s renowned BASE Clinic. Beaute Industrie || Issue 5
Owned and operated by registered nurse Bridget Savage, guest at our 2020 Perth Beaute Brunch event, Bridget tells us she has always had the vision of a curated beauty collective for BASE, and that it has now grown into its original potential. “I loved the idea of a boutique space offering quality brands and specialised aesthetic, skin and beauty services,” shares Bridget. “I started BASE in 2017 as a one-person show, and over the past few years have never had the space or staff to accommodate the vision. Slow and steady, BASE organically grew, and in March 2020, I signed the lease to our own little BASE home. When we relocated to our South Perth clinic, we were able to introduce many new services as we could accommodate more staff and had the space to dedicate to these new services.” 25
BASE Aesthetics Images supplied
Over the last six months, BASE has introduced traditional beauty services to their medical aesthetic offerings via ‘The Beauty Bar’, a dedicated beauty hub offering lash and brow services as well as spray tanning. “We are continuously updating our beauty services to ensure we are on top of what our clients want. We have many new beauty services that we will be slowly introducing to The Beauty Bar over time. Of course, training and education for staff is a priority before any new services at BASE are launched. We have also introduced a variety of new skin and body services, including IPL, radiofrequency skin tightening, and chemical peels. We will continue to add quality, evidence-based treatments and services to our treatment menu that suit our client demographic. When deciding on whether it was time to broaden BASE’s horizons or not, Bridget consulted her clientele to determine if it was the right fit. “I always go straight to the source; our clients. When I have a new treatment or service idea, I will always ask my clients what they think (in person during treatments) and I will often throw it out to our social media following too. I also try out every new service myself. Many new treatments and services are introduced purely because I personally love them. Hey, what's the point in running your own business if you can’t have all your favourite treatments!” Bridget also tells us her team played a large role in the expansion. “My team are so important to me, so I will ALWAYS involve them in the decision-making process. I value each of my staff members’ opinions and believe they play a significant role in the end decision. They will often bring up pros and cons to new services that I may not have thought about. Originally offering only injectable services (which understandably aren't for everyone), Bridget tells us the introduction of new skin and beauty services have not only serviced existing clients but attracted many new clients who are more skin and beauty-focussed. As for whether broadening the scope of practice is for everyone, Bridget says “I believe businesses should do what feels right for them. There is often a lot of pressure for beauty businesses to be the biggest, the best and offer every latest treatment. It is not the case for every business. Stay true to you, and focus on the goals and visions for YOUR business, not what everyone else is doing. Even if you offer one service, but NAIL that service, that is better than providing twenty half-assed services! And don't rush things. Train and educate yourself and your staff extensively before offering services so you know you are offering quality treatments.” “BASE has grown its service menu slowly and organically. We will continue to review our offerings as this is part of our continuous development strategies for the business. I will continue to curate boutique brands and quality services to ensure our Perth clients have a single location for all their aesthetic and beauty needs.” Beaute Industrie || Issue 5
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hite Hill Clinic in Sydney is another practice that took COVID closures as an opportunity to add to their offerings this year, from beauty and dermal to a greater emphasis on medical and surgical. Vanessa Saade, White Hill’s Director, tells us the move was driven directly by requests from clients.
“Since opening, we have always put an emphasis on our patient’s feedback. Our clients have specified that they are after results-driven treatments that were above our standard entry-level chemical peels, microdermabrasion and skin needling. Whilst we believe these still serve a valuable position within our clinic, being aligned with a Plastic Surgeon carves the way for us to be able to offer surgical solutions. Being able to offer some of the surgical treatments in-clinic like liposuction and fat transfer with the comfortability of sedation from our Specialist Anaesthetist, patients are loving the idea of a day surgery procedure, without the expense of the added facility fees at licensed facilities.” "We have been asking our clients what they would like to see us do. We had many volunteers whilst we were trailing different services to find the most reputable treatments which are safe, comfortable and have premium results." Liposuction (up to 2.5L) and fat transfer (face / breast / buttock) were one of the primary new introductions, along with skin-only facelifts, upper and lower eyelid surgery, and C02 laser skin resurfacing which can be performed under the sedation, as well as PRP, LED light therapy and thread lifts. “These complement our existing cosmetic injections and help offer a
in-house and via social media and e-newsletters - it has had a great cross-promotion between the surgical and non-surgical side.” Another salon in the spotlight recently for its expansion is Natalie Papadopoulos’ of The Parlour Room, whom this year introduced us to their sister venue, Self. The Parlour Room has been a household name across Sydney for years, known for its luxurious beauty services, high-end interiors and celebrity appeal. But this year, in spite of COVID, Natalie launched her dreamy new space in order to introduce a range of luxe spa and wellness offerings to new and existing clientele. “It’s always been an interest of mine to open an offering like Self and I think as I’ve grown older, I've become more and more comfortable in my own skin and my interest in skincare has grown too it’s something I want to look after,” explains Natalie. “And while we were offering facials at TPR, I never truly thought we were delivering on the full experience, so when the space became available, I jumped on it. I’m also a perfectionist so anything I offer to our clients I want to make sure it is 100% perfect!” Self’s services include a range of bespoke facials, invigorating body treatments, massages and an infrared sauna. Natalie tells us “while TPR is focused on bringing women together to celebrate beauty, Self is all about looking after yourself and taking the time for you. Our results driven treatments are tailored to look after your skin, mind, body and self.” Before proceeding, Natalie conducted both extensive evaluations of the markets as well as consultations with her team to ensure it was the right move. “We were lucky to be in a position where we could perform a lot of market research which definitely helped. For me, it was really important we offered an experience that wasn’t
"For me, it was really important that we offered an experience that wasn’t available anywhere else."
more rounded treatment plan for our already large and growing clientele” says Vanessa. “Also, we have added Hair Transplantation - which has been happily accepted by our ‘White Hill Men”. Vanessa tells us the current ratio of existing clients seeking the new services and new clients being attracted as a result of the expansion is around 50/50. “As our clinic opened in November 2018, we have been steadily building our client base and retaining our current clients. By promoting to our existing clients
available anywhere else. My team has always been supportive and excited with all the new ideas we bring to the business. They’re all extremely talented and highly skilled so we worked closely with them to develop the treatment menus and ensure the day to day operations offered a seamless customer experience. According to Natalie, Self has brought with it a high volume of new clientele, with each facet of the business service a unique portion of the market. “It’s a mix of both (new and old), we’ve definitely seen an influx of new clients with the new offering. We don’t have any treatments that overlap between the two locations though so while the clients would have similar interests, the two locations are not competing.” So if you’re thinking of expanding your offerings this year, why not start by asking your nearest and dearest? Consult your team, chat to your regular, trusted clients, and find out first hand whether your dreams of growth have the potential to flourish.
SELF by The Parlour Room Images supplied Beaute Industrie || Issue 5
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LEARN TO LAUNCH
# P R O M O T E
Launching a new service into your salon, spa or clinic this year, but not sure where to start? Here's what you need to know, according to leading beauty industry PR expert, Tahlia Crinis, Founder of Boss Media. For business owners, the start of a new year usually spurs on some excitement and drive to inject some fresh ideas, concepts and initiatives, and in our industry, this can often mean new services, new devices, and fresh treatment menus. Organising these changes within your salon or clinic is often the easiest part, but we know many that struggle with all of the marketing that comes with a new launch. Where do you start? How should you add it to your menu? Who should write the copy for it, along with the website? How should you go about publicising the new service across social media and in your area? Well, this month we’re here to help you do just that. We chatted to Tahlia Crinis, Founder of Boss Media and PR guru for countless household beauty brands like Biologi, Lux Aestiva and Melissa Allen. Tahlia shares her wisdom with us when it comes to launching new services. From digital marketing and copywriting to in-salon events, here’s how to nail your 2021 service launches.
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One of the first steps to launching a new service is updating the menu and website with the details, but we know countless business owners that struggle with copywriting and putting together eloquent descriptions for services and devices. Tahlia’s advice? Know your strengths! “If copywriting isn’t something you’re good out, always outsource these services. Your time is worth money and there is no point spending hours on something that you could easily pay an expert for (who will likely do a better job). A good basic guide for any copy is thinking about the who, what, when, where, why and how – ensuring you don’t miss the key details. Also, consider why your service might be different or better – perhaps it’s cheaper so you’ll want to highlight the price or payment options, or perhaps you’re the only salon in the area that offers that service. Sometimes you might feel like you’re spelling things out for the customers, but this is what you should do! Make the information readily available to them so the only questions they have to ask is ‘when can I book in?’.
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When it comes to generating some buzz, Tahlia recommends getting creative and following a holistic approach. “Each strategy is usually different depending on what you’re offering. Teasers are great, so long as they’re exciting and can build good momentum. However, there is always a risk that they can go on for too long and the audience gets disinterested. Any great strategy will be creative and utilise all the touchpoints to launch with a 360 view in mind – so educate staff, generate excitement insalon, post teasers on your socials, use social media influencers, newsletters and local publicity (if you can). A great way to generate buzz is by coming up with a new spin on what you’re launching – whether that’s a new skincare buzzword or trend that your salon can pioneer, it can be the thing that can help you to stand out from your competition. Don’t be afraid to do things a little different! Being creative can get you noticed so if you come up with a brilliant idea that might not have been done before, give it some serious consideration.” Before deciding to launch a service, many choose to conduct market research to improve their chances of success, making sure the service is well received by your local market before committing.
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"an event just for event’s sake is never a good idea" Tahlia recommends having your team engage with your clientele to dig deeper into their needs and preferences. Ensure staff really talk to customers to understand their needs. Client surveys are also great, so long as there is an incentive for customers to fill them out - put together a prize pack as a way to entice them to complete the form. Knowing your business and your customers’ needs are fundamental to your success. Understanding your customer is the key to giving them incredible service which in turn results in strong customer relationships and new sales through positive word-of-mouth recommendation. Word of mouth is the best form of advertising any business can do – and the best bit – it’s free! Launch events are another source of debate and confusion for many, but for others, launch events for new services can be hosted with great success in our industry. Tahlia recommends considering all elements carefully before diving into an event. “There are so many elements that need to be considered when looking at hosting an event, so it really just depends on an individual business’ circumstances. You need to really look at whether it’s commercially viable, whether it’s going to give you ROI, whether it’s the kind of event that people want to attend and the list goes on. Holding an event just for event’s sake is never a good idea. You want to ensure you can offer something new and exciting, informative, or otherwise a completely out of this world experience.
What’s more, it will typically create long-lasting memories for the attendees which can allow your brand to be at the forefront of people’s minds. The best way to go about an event is really asking yourself if what you’re offering is worth people’s time. These days everyone is so busy, so you’ll want to ensure that you’re valuing your attendee’s time by offering something entertaining, informative or unique. Also, consider whether it truly needs to be an event – there are so many creative ways that you can launch a new service to your clientele, such a creative mailer, a giveaway, or a virtual experience.” “For any event, the first thing that needs to be considered is your budget. Work out your maximum budget spend and get a spreadsheet together to start itemising costs. This then allows you to figure out the other components – venue, how many people to invite, catering etc. Make a tab for each component (venue, guest list, catering, entertainment, host, goody bags etc) and track the costs. This is the easiest way to compare suppliers and keep on top of things. Being organised at the start will save you a lot of hassle later on. Create a checklist of everything that needs to be considered, right down to whether you need napkins, or a speech written. A successful event always depends on how well it is organised. Always make a plan B for any of the unknowns, especially weather. Weather is something none of us can control so if elements of your event will be outside, ensure you have wet weather contingencies in place. Always allow for extra attendees just in case (whilst your event might be strictly invite-only, you don’t want to turn people away at the last minute if you can help it). And finally, know who is in charge of what - making any assumptions about any of the components only leaves room for error. Assign each employee with their own tasks or ensure you have your checklist to tick everything off once it’s done.”
This year has forced the industry to host events virtually and the silver lining is that it has allowed us to relook at what we’re offering and ensure we’re providing something valuable to attendees. I do think 2021 will be a little different because people are craving social connection – an event could be a great way to reconnect and re-engage with your customers (so long as it’s in a safe way).” The benefits of hosting an event, says Tahlia, can range from networking, face-to-face engagement, an opportunity to convey your vision, promote your services, build excitement and even garner local media coverage. “An event puts a face (or faces) behind the brand which can personalise things and build stronger connections with your customers. Beaute Industrie || Issue 5
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IT'S TIME TO
RELAX AND REVIVE Sublimely indulgent, we share the secrets behind some of our industry's most luxurious spa rituals
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ave you ever had a spa treatment that you would describe as lifechanging or out of this world? If you have, lucky you! They are seemingly few and far between. If you haven’t, we’re sure you have heard about them from others every so often, and wonder what it could be exactly that makes them so significantly wonderful. We love seeing businesses go above and beyond in order to stand out, and within the treatment room, going above and beyond can often lead to some pretty spectacular treatments. This month, we’re celebrating some of the industry’s most special, indulgent and luxurious treatment rituals, that offer clients an experience that is so much more than just a facial or body treatment. Here are the insider details:
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# T R E A T M E N T
Ginger & Me Mindfulness Facial Spas and clinics that offer Ginger & Me love the brand for its combination of cosmeceutical grade ingredients coupled with a very spaesque ethos of nurturing and wellbeing. Well, the famous Ginger & Me Mindfulness Facial certainly brings the nurturing aspect on a whole other level. A completely tailored facial is coupled with a full sensory journey, incorporating signature aroma blends and custom selected products to deliver the perfect option for skins requiring anti-ageing, hydrating, brightening or purifying. One of the most special components of the treatment is the guided meditation session, which is delivered via a headset while the mask is on. A different meditation session is delivered for each of the four treatment options above. We know of clients whose lives have literally been changed by this treatment and its focus on mental wellbeing. Michelle Mascarello offers the Ginger & Me Mindfulness Facial at her salon Cocobelle Beauty (Sydney) and tells us "I absolutely love performing this facial as we believe it takes a holistic approach where we treat the skin, mind and body in unison. From the opening to the closing ritual, I feel like I go on this journey of empowerment, enlightenment and awakening with my client as we collectively take part in breathing techniques whilst taking in the most beautiful essential oils customised to their skin concerns. The mindfulness powertude completes the treatment as clients walk out feeling in a state of perfect happiness and contentment." You can read about our Mystery Shop experience at Ginger & Me partner clinic, Pretty In The City, Brisbane over on the Beaute Industrie blog.
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Skeyndor Timeless Prodigy Facial This indulgent treatment is offered at Qt hotel's SpaQ in Sydney, and begins with an indulgent ritual that combines various welcome and relaxation techniques inspired by the manoeuvres of Thai massage, shiatsu and energy rebalance, designed to transport guests to a state of deep relaxation and in turn, be more receptive to the treatment. This begins with placing a towel beneath the client’s head, and applying pressure to the solar plexus before gently sliding down to the feet. Feet pressures and stretches are applied, then kneading back up the legs to the abdomen along the arms to the palms, then some gentle rocking back down and up the body. An oil blend is selected, warmed in the palms, and inhaled by both therapist and client for a deeper connection and synergy.
A cream/oil massage of the arms and upper back is performed, before finishing with rotation, flexion, inclination and cervical stretching using the towel beneath the client’s head, completed with a light mist. The facial then commences. IKOU Native Clay & Hot Oil Body Treatment Offered at the Park Hyatt Spa Sydney, amongst other high end luxury day spas, this full-body massage ritual utilises antiinflammatory herb and plant extracts combined with heat for lasting relief of tension through a grounding spiritual experience. The treatment involves the therapist gently applying a ring of Australian clay on the back, into which hot, therapeutic oils are continuously poured, gently releasing spinal tension.
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VENUSTUS SCULPT & DEFINE FACIAL Based in the heart of Paddington and an institution when it comes to Sydney spas, Venustus is unlike any space you've seen before. Clients are likely to walk out with a completely new outlook on life after experiencing a completely holistic, spiritual, sensorial experience from top to toe, start to finish. When it comes to luxurious treatment rituals, Venustus treatments go arguably unrivalled. With what seems like lifetimes of wisdom under her belt, owner Jeannie Bourke travels the globe with her team (many who have been with her for 20+ years) learning and perfecting the latest, most innovative treatments and techniques from experts in their craft, from ancient healing to skin and massage. These techniques are dismantled, reassembled, and practised to perfection for roughly a year before being introduced to the Venustus menu, and are available for a short time before being replaced with the next incredible service Jeannie has curated. The lastest is the Sculpt & Define lymphatic facial. Stepping into the clean white space that is Venustus (which is cleansed with sage between each client) guests are seated and asked to remove their shoes before placing their feet on a large crystal slab. If your visit includes a consultation with Jeannie, you may experience crystal work, tarot reading, and verbal consultation with everything from motivation to meditation, and advice on how to be your best you. The facial, carried out on the plushest blankets padded with heat packs, begins with scalp massage and neck stretching before one of 4 exfoliants of varying strengths and 3 peels are selected (from gentle papaya or pineapple enzyme peels to a more concentrated AHA peel). Every element is customised, so no two clients will experience this treatment the same way. A crystal pendulum allows the therapist to determine blockages or disruptions in energy, facilitating the selection of a personalised crystal to be placed on the chest for the duration of the treatment. The hero feature is the lymphatic facial massage, combining various techniques of pulsing, kneading and pinching, and Japanese style lymphatic and shiatsu in order to lift, prevent sagging skin, reduce wrinkles, and sculpt facial muscles into highly defined positions. Clients may also, depending on their needs, experience Gua Sha, cryotherapy using chilled facial tools, intraoral massage (inside the mouth), warm herbal compress, sinus tapping/draining, or perhaps even some lymphatic drainage on the legs while their face mask is on. Treatments are completed with misting, crystal singing bowl, and tibeten cymbals, bringing the journey to a soothing, uplifting close. So, if you'd like to elevate your spa treatments and take them from standard to sublime, remember that there is no right or wrong way - it's all about how we make the clients feel. However, we do recommend engaging as many senses as possible, not just the usual sight and touch but smell and sound. Fully envelope your clients in their experience and the uniqueness of your offerings, and they are sure to float out of their treatment on cloud 9!
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ConsciouslyCURATED
Six carefully selected products Team Beaute have trialled, tested and can attest to. Placed on a page through careful consideration of the products we are using, loving and holding space for in our bathroom cupboards.
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1. Aesvitas Tufty Foundation Brush 2. ASUVI Natural Deoderant 3. Alpha H Liquid Gold Midnight Reboot Serum 4. Vanessa Megan Monarch Natural Perfume 5. The Jojoba Company Jojoba Glow 6. Fusspot Green Queen Collagen Tea Beaute Industrie || Issue 5
aevitasactives.com asuvi.com.au alpha-h.com vanessamegan.com thejojobacompany.com.au fusspottea.com Image captured by PicStudio
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COMMUNITYconversation Holding space for progressive and inclusive conversation, our Facebook Community produces thought-provoking and insightful delights into the lives and businesses of our community members. This month, we've been loving the conversation on team discounts, supportive footwear and the heated discussion between treating during pregnancy and breastfeeding.
When it comes to turning over a new year, often business owners look within their business to further drive team culture. One way that's sure to build a happy team is to help them practice what they preach. Liesl Pivac asks the Beaute community, 'what does everyone do for staff discounts? We want our staff to be able to get in house treatments but also want to be able to cover costs/wages etc. Do you do a flat rate discount and if so what % or is there a better way to do it?' "At my salon treatments are free within reason and within reasonable time, products are wholesale. Staff need to experience treatments to be able to sell them" adds Amanda Dempster. Kirby Lee Haika shares how her team does treatment swaps for the same nature, 'We had treatment nights where we would stay back and do our treatments on each other so that it wasn't taking up booking times. Or before work services too. Another salon I worked at was one hour of treatment a month for free. I honestly think the more treatments staff get the more they are likely to talk to their clients about them and recommend.'
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Work shoes - we love them for what they do for our body and career but we hate them because they're ugly and often don't last long! Brooke Newton poses to the Beaute community, 'Looking for suggestions on comfy work shoes!? Needing to buy a new pair.' The top two repeated comments were stand out brands Sketchers and Frankie 4. Sketchers feedback from the community was based around their comfort, while Frankie 4 got wraps for their arch support, the ability to stand for long periods of time and that they are well worth the money. Katie Jones adds another brand into the mix, Crocs saying, 'they might be ugly as sin, but I’ve basically been wearing crocs since my apprentice year' with Danna May adding to the bandwagon with support for the ballet flat style Crocs. "I get the ascent shoes from Athlete's Foot. They are made from leather and they last so well. The last pair I had for 4 years this pair I've had for 2 years so far!", notes Janelle Magee
Hotly debated, the topic of treating while pregnant and breastfeeding, Rosa Talbot is shocked when advising clients against needling, when she was told otherwise. Rosa asks the community; "Have I missed something regarding skin needling with pregnancy and breastfeeding? I have said no to these clients, then two clients showed me emails from salons replying to their needling request with yes they can. I still said no to them, but who is needling on pregnant and breast feeding clients?" Karen Meiring De Gonzalez had a plethora of support through the like button when she commented; "We choose not to perform any procedures where the skin relies on an immune or wound healing response. We feel that the body is dealing with enough change and the skin can become very unpredictable. The increased oestrogen can also trigger post-inflammatory hyperpigmentation where they would not normally respond in this manner before their pregnancy. We focus on treatments to maintain healthy skin function during this time and start corrective treatments once they finish breastfeeding and the hormones settle."
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CULTURE
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On The Record.
This month on the Beaute Industrie Podcast; rising through trauma, building a business with your best friend and questions you need to ask before purchasing a device.
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The lady in Red with Owner of InTherapy, Nicola Le Le Lievre Nicola Le Lievre has been in the beauty industry for over 20 years and has created a multi-award winning salon in the heart of Brisbane. From as little as just 6 years old, Nicola knew that her career was going to be defined by the beauty industry as she looked up at the women surrounding her wearing a classic red lip which sparked her passion from then onwards. Nicola's career has spanned across many pathways of our industry, including 11 years which she spent on cruise ships before a life-changing event where she was held up at gunpoint in South Africa changed her life forever, moving her and hubby over to Australia. Nicola's story is one in which she shows an astonishing amount of resilience and passion and her gratitude and generous nature is one which we know you’ll find infectious and inspiring. Listen Here
The Business of Skin with Co-Founders of Derma Aesthetic, Reika Roberts and Simone Vescio Reika and Simone are the perfect examples of when women come together, support one another and play to their strengths, impressive things can happen. Right-brained, analytical and armed with an arsenal of business knowledge, Reika’s role encompasses commercial operations, business development, strategic growth and the task of guiding her team toward future success. Simone on the other hand, in true left-brain style, is the visionary behind the brand and leads the education sector through her ever ticking ideas and broad-spectrum thinking. Reika partnered with long-term friend and now business partner, Simone, to introduce Dermaviduals bespoke skincare in Australia in 2010, followed by New Zealand. They now have over 20 staff across Australia and New Zealand, have sold hundreds of thousands of moisturisers, they are the staple brand in over 300 skincare clinics, and their friendship is stronger than ever. This conversation highlights both light and dark, wins and challenges and everything in between it has taken the ladies to reach the brand success we know and love today. Listen Here
How Do I Buy An Energy-Based Device and What Do I Need To Consider? with Candela's Medical Managing Director, Matthew Green Onboarding a product range, device or brand into the business can be daunting. Where do we start? What do we compare? Do we purely look at price or is popularity something that we should be measuring? Armed with all of these questions and more, we go direct to the source to find out with Matthew Green, Managing Director of Candela. Matthew shares many impartial insights into the world of purchasing devices, from where to start when searching for a device, support and training all the way through to the misconceptions often associated with device technology. Listen Here
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News & Noteworthy. Hall Of Wellness Winners Announced On Thursday, December 10th, thousands around the world tuned in to watch Spa Connectors' very first Hall Of Wellness Awards virtual gala. Designed to unveil hidden talent and recognise the hard-working individuals throughout the global beauty and spa industry, accolades were presented virtually by HOW Awards founder Kathryn Moore across seven categories – Middle East, Asia, Europe and UK, Oceania, Americas, Africa and globally. Beaute Industrie was a proud sponsor of the event and was thrilled to see so many Aussies take home awards, including our very own Online Editor Mala McAlpin (Global Rising Star), James Vivian (Aesthetic/Beauty Therapist for Oceania) and Pia Kynoch (Wellness Specialist/Practitioner Oceania). Congratulations to all entrants, nominees, finalists and winners of the awards and of course to the team at Spa Connectors for hosting such an incredible virtual event! INSKIN To Distribute Beauty Food The team at INSKIN Cosmedics are thrilled to welcome a new brand into its portfolio. Introducing Beauty Food, a range of skin and hair fortifying snacks, including Bioactive Marine Collagen Powder, Collagen Cookies, and Collagen Nut Butter. The products are packed with bio-available collagen peptides, and the brand is proud to be 'one of the only collagens backed up by its own clinical research, not general research about "collagen".' The range contains Vitamin C to assist collagen absorption, low sugar and free from sugar alcohols and is free from gluten, dairy, soy and vegetable oil. Contact INSKIN to become a partner and stock Beauty Food in your salon, spa or clinic. PBS Acquires Linton Professional Beauty Solutions are proud to announce they’ve acquired the Australian salon distribution of Lynton – the UK’s #1 Laser & IPL manufacturer and supplier of aesthetic technology for over 25 years! With extensive experience in manufacturing medical-grade aesthetic laser and IPL equipment, Lynton’s non-surgical treatments are designed to instantly treat the most common skin issues and anti-ageing concerns such as wrinkles and texture, discolouration of the skin (pigment & vessels), and a general loss of firmness. Two are currently machines available – the 3JUVE and Excelight IPL.
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Beaute Industrie || Issue 5
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