Beaute Industrie September Issue by Aesthetic Beauty Industry Council

B E A Uindustrie TE SEPTEMBER 2020 ISSUE 01

LIPTEMBER

COLOUR THAT CREATES CONVERSATION WWW.BEAUTEINDUSTRIE.COM

DIGITAL MAGAZINE ISSUE 01

FOUNDER TAMARA REID TAMARA@BEAUTEINDUSTRIE.COM EDITOR RACHEL MEDLOCK OF DO YOU EVEN SOCIAL? ONLINE EDITOR MALA MCALPIN BRAND DIRECTOR / DESIGN SARAH GARNER OF DIGITAL BLOOM ADVERTISING / PARTNERSHIPS INFO@BEAUTEINDUSTRIE.COM BROUGHT TO YOU BY BEAUTEINDUSTRIE.COM PROUDLY SUPPORTING LIPTEMBER AUSTRALIA

DISCLAIMER All content in Beaute Industrie Digital Magazine is for general informational purposes only, and should not be construed as medical advice or instruction. Our content is not intended to be relied upon to offer a solution to a specific problem, or as a substitute for the advice of qualified professionals tailored to your particular circumstances, business or lifestyle. Everyone is different, so it is not possible for us to guarantee that our tips and suggestions will work for everyone, every time. Please use your common sense when you try anything new, and consult with relevant professionals as necessary. Whilst every effort has been made to ensure accuracy, we make no representation and assume no responsibility for the accuracy of information contained on or available through Beaute Industrie Digital Magazine. We shall not have any liability for errors or omissions or for any consequences arising therefrom. Opinions and viewpoints expressed in Beaute Industrie Digital Magazine do not necessarily represent those of the editor, staff or contributors but are here to provide a vehicle for the interchange of ideas, experiences by which we hope to inspire, nurture and empower. We do not recommend use of the content in Beaute Industrie Digital Magazine for diagnosing or treating health or other problems, or as a substitute for seeking professional advice and treatment in relation to any such problems. We are not responsible nor liable in connection with any advice, course of treatment, diagnosis or any other information, services or products that you obtain through Beaute Industrie Digital Magazine. Reproduction of any material without written permission from the publisher is strictly prohibited. ÂŠ Beaute Industrie 2020, All Rights Reserved.

CONTENTS

LETTER FROM THE FOUNDER Planning and preparing your business in the middle of a pandemic.

TANNING WITH CONFIDENCE The brand thats promoting client confidence by representing body positivity and inclusivity.

#SKINPOWERMENT The trending term that's empowering clients with skin conditions.

LIPTEMBER 2020 There's never been a better time to shine a light on women's mental health.

Beaute Industrie || Issue 01

ON THE RECORD Catch our stellar August lineup of Beaute Industrie podcast guests in one convenient location.

CONSCIOUSLY CURATED Our top 6 new release products that we're currently loving. Hand-selected and honestly tested.

FROM THE FOUNDER Tamara Reid @tamarashawreid

Well, wasn't that a long winter! Winter is the coldest season of the year and generally associated with its gloomy skies and temperatures, we are faced with more gloomy moods. The winter of 2020 felt more bitter than usual as we hibernated more traditionally like bears than ever before by rugging up, settling into the couch and literally not leaving the house for months on end due to isolation. While the chilling triple figure daily statistics and hotspot activation has been more common than not, what has been warming my heart is watching the outpour of love and support from our community directed at our Victorian friends, who are being pillars of strength posting up in their homes until the virus subsides and they can safely open their businesses once more. Not to get all woo-woo on you, but often I feel when we align ourselves with the physical action of each season, we can harness the energy that transforms the space around us and with that, we start to facilitate our own transitions internally. For example, during autumn, as we notice the colour and fall of leaves, we question the action of shedding and letting go, while in winter, we watch the stillness of the streets and briskly swap our wine from white to red to pair with lamb shanks and tomato based pastas, this helps us take time to reflect inwardly while sitting in our own space venturing out less. Leaving August and moving into September comes with the feelings of rebirth, rejuvenation, renewal, resurrection and regrowth as we transition into the season of spring. The literal (and maybe even metaphoric) seeds that lay dormant for months on end start to poke their heads through the now sunkissed soil before bursting into full bloom. This can be you - if you choose. Like the seasons, you've sat, slept and reflected, and like all good transitions it's time to take the lessons you've gained from the prior months and use these new learnings to help you in the months ahead. With spring cleaning, spring racing and Spring Carnival key calendar dates that are so heavily promoted in marketing campaigns in the beauty industry, it is time to ask yourself - how am I going to help myself and my business bloom this September? As always, if there is a way I can help you or your team, please do reach out. Until next time, Stay Connected

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Two years ago, we were needing to update our imagery and I said to my husband 'that’s it, we are going to use a real sized woman, and create some body positivity for tanning in Australia! I have never worn a bikini in my life, so why would I promote something that I am not?”

Tanning with

CONFIDENCE Minx Tan turns the tanning industry on its head with a new body positivity campaign

Monica’s body positive campaign became a reality earlier this year, with the backyard of her enchanting Gold Coast home featuring as the backdrop. The result; gorgeous, real women in notoverly-staged lifestyle images that exude body positivity and capture those glorious ‘I feel fabulous’ emotions we can all relate to, irrespective of our size. “It’s about realness, about the brand, and about women’s bodies, because I have always believed that tanning is not just a beauty essential; it’s a lifestyle product.” When it came to sourcing the talent for the campaign, Monica found the perfect model in a friend of 12 years who has not only worked within the industry, but graced the forefronts of national campaigns including Bras N Things. “Bel is a Gold Coast girl and a size 16 - which is NORMAL,” says Monica. “She is as gorgeous on the inside as she is on the outside, and I guess she is the real Aussie girl next door.”

When it comes down to it, we are in the business of making people feel good - beautiful, confident and comfortable in their skin. This is really what it’s all about right? A facet of the industry that epitomises this is tanning, a timeless ritual and a staple for transforming body confidence. In saying this, have you ever stopped to think about how the tanning sector of the industry represents real body positivity and inclusivity? One woman that has is Monica Griffin, Founder of Minx Tan, who has recently released a body positivity campaign to support her latest rebrand. Here, Monica shares her story behind this stunning and thought-provoking campaign. The story starts with a conversation held a few years ago with the owner of another tanning brand. Monica voiced her dreams of using diverse women in Minx Tan’s imagery. “This person looked at me, laughed, and said ‘nobody wants to see fat chicks in a bikini. If you do that, you will be the laughing stock of our industry’".

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Monica tells us she has already seen a few brands starting to follow suit and launch body-positive campaigns with the use of diverse models. She hopes it can continue for the good of our future generations. “I care about what my daughter sees, what our family business stands for, and what our industry as a whole cares about. I care about the woman walking into their local salon and seeing a poster of our model on the wall and the feeling of confidence that she gets because she has a similar body to our model."

The images from the campaign have been rolling out since the first week of August, accompanying a refresh of the brand’s packaging, something Monica proactively updates once every few years. “While this is a huge expense (for the business), it has an amazing cut-through for our partners. It gets their clients excited about the brand again and we find that clients are purchasing more. Another way I see it is that fashion changes and so too should our look - we need to stay up to date and fresh. So the clinic wins, their client is happy and that makes us happy too!

We too hope to see more campaigns emerging throughout the industry that encourage inclusivity and body positivity for all shapes, sizes, colours and conditions, because ‘beauty’ is not limited by such constraints. Each and every one of our clients deserves to look at the campaigns and images we represent within our businesses (and on social media) and not only relate to them, but connect with them as a true reflection of total confidence and self- love. To view the full campaign or find out more visit minxtan.com.au

"I have always believed that tanning is not just a beauty essential; it’s a lifestyle product." Monica says the positive feedback so far has been tremendously heartwarming, receiving daily thank you messages on social media from women who can finally relate to the chosen model. Monica says her favourite message so far reads; “Thank you for breaking the norms in tanning, I have often looked at the girls on social media from certain tanning brands and thought what does this show our daughters? Thank you for being brave and standing up to show real bodies and body positivity.”

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"I care about what my daughter sees, what our family business stands for, and what our industry as a whole cares about." - MONICA GRIFFIN. FOUNDER OF MIX TAN

www.minxtan.com.au

COMMUNITYconversation Holding space for progressive and inclusive conversation, our Facebook Community produces thought-provoking and insightful delights into the lives and businesses of our community members. This month, we've been loving the conversation on vulnerability in leadership, entry into the industry and non-prescriptive skin care choices.

When it comes to leadership in the professional beauty industry, few are admired more than Gry Tømte, Founder of HÜD Skin + Body. Gry shared with our community a few sentiments on leadership and embracing vulnerability in order to build and hold space for a strong, resilient and supportive team environment. Gry writes, 'I often see people mistake vulnerability with lack of leadership, and it’s something I think that's worth being aware of and explored. But alas, talking openly about mental health, and being vulnerable in my leadership and allowing my TEAM to be vulnerable, often I get some comments from others that makes me think they may not know the distinction between weakness and vulnerability. Empowering others to feel safe and also sharing experiences with others that means someone can understand they’re not alone - I don’t see that as weakness. I see it as the opposite. It is OK to have some days where you’re sad and anxious. It doesn’t make you a weak leader. Promise!' Beaute Industrie || Issue 01

A question for fun posed by Clare Johnston asks 'If you weren't a Beauty Therapist, queen of all the beauty and skin knowledge you have and were choosing a skincare brand/range, what do you think your non-educated self would gravitate towards and why?' With over 40 comments adding to the conversation, it's no surprise to see that the top answers were: - Products with high coloured packages and labels that easily grab attention - Products that attract buyers based on scents and smells - Counter bar products that reel buyers in on their shiny lights, pristine presentation and attractive visual merchandising stands like David Jones and Myer - Influencer sponsored product from our favourite 'beauty gurus', fitness inspiration accounts and celebrity endorsed brands and last but not least - Brands like The Ordinary, Sunday Riley, Drunk Elephant and Tarte which can all be found at shops like Mecca, Sephora and Priceline. What would you gravitate towards?

It's the age old dilemma in our industry; the employer wants to hire a therapist who has three to five years' experience, while the eager graduate from beauty school struggles to get an interview due to lack of experience. So, how do new graduates entering into the industry get a foot in the door? Louise Toms, poses this question to the group on behalf of her daughter who is finding it most difficult to secure a position, "since my daughter completed her Diploma of Beauty in 2018 has not been able to find work. She has set up her own home salon to keep her skills going and she will even work from free one day a week to obtain experience!" Louise, asks the community; As an employer; what are you searching for? How does someone obtain salon experience when they can’t get a start anywhere? As imagined, an overwhelming response from the community with offers and solutions. 10

L Liptember 2020 has arrived, and there's never been a better time than this very moment to shine a light on mental health.

Beaute Industrie || Issue 01

One of our greatest values at Beaute Industrie is sparking conversation, and particularly so when it’s for a good cause. Annually, one of our favourite campaigns to support is Liptember, which is dedicated to not only raising funds and awareness for women's mental health but encouraging community and conversation. As women in business, we wear many hats - not just practitioners, business owners, managers, team leaders, speakers or educators, but also wives, mothers, sisters, cousins, daughters, and friends. In the professional beauty industry, we not only carry the mental load that comes with these diverse roles, but with the nature of clientpractitioner relationships. Often being close and personal ones, we can find ourselves taking on the stress and burdens of the women we treat. This can take a heavy toll on us mentally, physically and emotionally.

Let's raise our sisters up and spark the conversation. Beyond the four walls of our treatment rooms, it’s time to start the conversation that it’s okay not to be perfect, or fine, or okay. Let’s foster a community that says “when you speak up, you will be heard, listened to, valued and validated”. And more than anything - that you will be supported when you need it most. At Beaute Industrie, we are lucky to have been able to create a safe space in our community where we regularly open these conversations, but sadly, many women still don’t have such resources. Together, we want to raise our sisters up and spark the conversation. How can we do this? One of the things we therapists do best - wearing lipstick! If you're new to Liptember, you may have noticed that your social media feed lights up with women donning their favourite lipsticks during the month of September. But what's it all really about? Let’s get that ever-important conversation rolling with how it all came to be. Liptember was established in 2010 by Luke Morris - which for an organisation geared towards women, may come as a pleasant surprise to many. It was discovered that the majority of research around depression examines men’s mental health, with the findings then also applied to women. Luke set out to change that, with a campaign that would fund mental health research, services and support programs specifically tailored to women and their unique needs.

Donate to the cause here https://www.liptember.com.au/beauteindustrie Beaute Industrie || Issue 01

For example, did you know that (according to Beyond Blue) around 1 in 6 women in Australia will experience depression and 1 in 3 women will experience anxiety during their lifetime? Women also experience posttraumatic stress disorder and eating disorders at higher rates than men. Also, up to 1 in 10 women experience depression during pregnancy with 1 in 6 women experiencing depression during that first year after birth. Liptember’s priority is "to improve the mental health of Australian women who take on a myriad of responsibilities as mothers, grandmothers, sisters, daughters, wives and partners. Our goal is to improve the mental health of Australian women, which will subsequently improve the overall health and wellbeing of our entire community." If ever there was a time to support and shine a spotlight on mental health-related campaigns, it would be now. As we continue to see struggles with mental health throughout and beyond our Beaute community, this year’s Liptember campaign holds an even dearer place in our hearts. So, for the month of September, we encourage you to pop on whichever shades of lippy makes you feel like your best self, donate if you have the means, and engage your loved ones with conversations around mental health. Funds raised throughout Liptember are donated to the Centre for Women’s Mental Health, Lifeline, Batyr, The Jean Hailes Foundation, The Pretty Foundation and The Magpie Nest Women's Program. 13

#SKINPOWERMENT Why we need to shift our language, diversity, and constructs of beauty to in order to create real change for our clients

Like any practitioner who is passionate about treating skin, you are devoted to educating your clients to make informed decisions, empowering them to take charge and feel beautiful in their own skin. But how well equipped are we to do this when it comes to more serious skin conditions, diseases or trauma? Dermal Clinician Marnina Diprose founded Dermhealth.co to create an inclusive patient community and educational platform that would shine a positive light on the often negative stigma around skin conditions like vitiligo, alopecia, eczema, acne and scleroderma (just to name a few). Dermhealth.co is dedicated to matching patients with specialists that provide the expert help and treatments they've struggle to find online, until now. Pushing boundaries on traditional beauty standards, Dermhealth.co empowers people living with skin conditions to embrace their condition confidently through every element of their lives all whilst having fun and learning along the way. We chat to Marnina about why our industry so desperately needs this type of specialist support and why we as practitioners, we should shift our thinking in order to foster greater confidence in our clients. “Our mission is to help break the stigma of skin conditions and provide evidence-based education and support,” says Marnina. “Chronic skin conditions are often associated with elderly individuals and it is simply not the case. Whether you have acne, vitiligo, lymphoedema or skin cancer - fashion, socialising with friends, having fun and learning are all still important.” Beaute Industrie || Issue 01

Marnina tells us the concept for the platform was born through her regular encounters with high volumes of misinformation associated with most skin conditions, realising there was a need to dispel the myths and provide genuine, unbiased resources. Like many aesthetic practitioners, Marnina found in many cases, her patient care was limited by her scope of practice and required patients to continually be referred onto other specialists. “I was consulting and treating for scar revision and found that I was often referring people to other providers outside my field. I would know where to look, but for the patient, (they however) didn't even know there was a solution to their concern let alone where to find it. A podiatrist recently said to me "the skin is no one’s" meaning that the treatment and support for skin is not exclusive to any one practitioner or provider. To achieve the best outcomes, providers must work together. This encompasses what we do at Dermhealth.co perfectly." When it comes to the Dermhealth.co #skinpowerment philosophy, Marnina says her mission to empower those with skin conditions and visible skin differences stems from an array of problems with the modern constructs of beauty, with many western viewpoints of beauty going back to the early 1900s when Emily H. Vaught published 'Vaught's Practical Character Reader'. The book claims that a person's character can be judged by their appearance; more specifically, by certain facial features.

For example, in western storytelling, the 'wicked witch' character will always have a larger, more defined nose. Marnina also points out the major lack of skin diversity in today’s media, with skincare companies (and in turn, their clinic stockists) rarely demonstrating those with skin conditions throughout their marketing. The third value behind the #skinpowerment movement is the language we use around skin conditions, which Marnina points out is, in general, grossly negative. “Let's go from calling someone a 'sufferer of x' to 'someone that lives with x',” she says. We’ve all been there, or seen it in patients of our own - the effect skin conditions like chronic acne, eczema and vitiligo can have on a client’s self-esteem. Education, says Marnina, is the key to making a real difference in how our clients relate to and live with their condition. “Education brings empowerment. It is one thing to be diagnosed with a condition but often patients aren't given the support or educational tools needed to help them feel in control of their situation.” Celebrating the #skinpowerment movement across podcasts, online, social media, events and their online directory, Dermhealth.co is equipping patients with the education they crave and the community of support they deserve. The Dermhealth.co podcast, Heal Thy Skin, speaks with not just skin condition experts but those navigating their own #skinpowerment journeys. In her podcast, Marnina shares valuable insight into life with a skin condition, ignites conversations and creates powerful connections for listeners on their own skin condition path. Her recent interview with Living Dappled Founder Erika Page is a must listen! Dermhealth.co events, which also feature sought-after industry experts, so to create networking and connection opportunities. Marina tells us that COVID-19 forcing the events to be held online has actually been a blessing in disguise for her and the team, as they have been able to connect with people all over the world that wouldn't otherwise be able to attend the face to face events. They have been such a success that Dermhealth.co now hosts a virtual event every 6 weeks! The directory, which hosts 850+ providers from all different disciplines, is the final piece of the puzzle, allowing specialist clinics to list their businesses for prospective patients to find. These include experts in dermatology, surgery, skin cancer, nutrition, mental health, rehabilitation, support groups, industry associations - the list goes on! When treating or managing a skin condition, it is vital to develop a holistic treatment plan. While this may begin with practitioner collaborations, it’s also incredibly important to consider the emotional support your client may need to combat the psychological stresses that come with living with skin conditions. Dermhealth.co’s multi-faceted approach has allowed the brand to create an incredible community for experts and patients alike that fosters support, guidance and total #skinpowerment. Beaute Industrie || Issue 01

www.dermhealth.co

On The Record.

This month on the Beaute Industrie Podcast, startup to stardome with niche businesses; spa, nail & cosmetic tattoo. Nail Art & Navigating Business with Chelsea Bagan of Trophy Wife Born in Melbourne in 2010, Trophy Wife initially started as a side-hustle, turned into something really special. A nail art and beauty space that became the anti-salon salon, known for its relaxed + inclusive vibes that host a creative space which celebrates beauty and art. Chelsea shares with us what it’s like discovering your creative love for treatments and choosing to leave what could’ve been a stable career pathway to join the beauty industry, performing contra services when you’re on the rise trying to make a name for yourself and the self doubt chatter that travels through our minds while taking the ultimate plunge of opening a business. Global Spa Consultant Kathryn Moore, CEO of Spa Connectors and Hall Of Wellness Awards Kathryn Moore has been a leading expert in the global spa industry for 15

years with extensive knowledge of all aspects of spa business. During her time with MSpa, overseeing more than 60 spas for Minor Hotels, Kathryn identified noticeable gaps in the industry.

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Kathryn's solution was to form Spa Connectors in 2015, offering exclusive training programmes as well as recruitment solutions and business consultancy. Spa Connector's most recent venture involves creating the Hall Of Wellness Awards, which is a globally reaching platform aimed for reward and recognition to the best in the industry. This conversation explores how managers can expand their careers on a global level, what it’s like acquiring some of the most prestigious spa destinations across the world as clients, managing large teams and large turnover with huge client demand and too what a typical spa consultancy role looks like. Building a business empire with Madeline Radin of MK Brows & Skin Boutique To current date, Madeline has been working in the beauty industry for 13 years, with her main focus being skin therapies. Over the years she has spent 7 years furthering her skills and 6 years performing Cosmetic Tattooing procedures. With raving reviews and an incredible industry fan base, it is clear that Madeline is using her talent where needed, by displaying her finer attention to detail and developing conscious and considered business strategy around the demands of her business. You’ll hear in this conversation that despite her incredible internationally successful business, student training offering and newly founded product brand, that Madeline is as humble as they come. Grounded by the premise of working hard before making announcements and challenges she’s found along the way through self doubt, confidence and what it takes to run a home and a business, this is a conversation that whether you provide brows as a service in your space or not, everyone can take away a piece of Madeleines down to earth approachability. Tune into 100+ conversations with industry experts across all good podcast platforms including iTunes, Google Podcasts, Spotify and more.

ConsciouslyCURATED

Six carefully selected products Team Beaute have trialled, tested and can attest to. Placed on a page through careful consideration of the products we are using, loving and holding space for in our bathroom cupboards.

1. Synergie Skin LipSync Lipsticks 2. Image Skincare Ageless Total Pure Hyaluronic Filler 3. SIRCUITSKIN X-Trap+ Cleanser 4. Wrinkles Schminkles Face Polishing Peel Pads 5. Biologi Microfibre Cloths 6. Murad Vita-C Glycolic Brightening Serum Beaute Industrie || Issue 01

synergieskin.com probeautysolutions.com.au sircuitskin.com wrinklesschminkles.com.au biologi.com.au murad.com.au 18

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