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JULY 2013 • VOLUME 97 • NUMBER 7

BEAUTY FASHION

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JULY 2013

On the cover:

J’ADORE VOILE DE PARFUM Discover Voile de Parfum, the newest interpretation of J’adore. A silky veil of Tuscan Iris and White Musk delicately reveals an intimate and sensual signature. A light and airy mist envelops you in a lingering trail of seduction. BF July 2013 cover.indd 1

7/8/13 3:24 PM

THEBEAUTYBIZ 12

Industry Ear

New Era At Fragrance Foundation Awards

FIT Capstone Divulges Digital Imperatives

Birchbox’s New Brand Identity

Inter Parfums: Specialty Store Specialists

Women’s Fragrance Directory

Men’s Fragrance Directory

THEPARTYSCENE 22

On The Avenue

Beauty Fashion Doubles The Fun

38 © 2013 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

THE FRAGRANCE FOR MEN FROM TOM FORD

TOMFORD.COM

JULY 2013 • VOLUME 97 • NUMBER 7

BEAUTY FASHION

THELATESTLAUNCHES 29

Popularity of Eco-friendly Products Continues To Grow

Clinique Gets Dramatic

fresh’s Lip Service

New Products

The Fragrance Group Launches Bentley for Men

REGIONALCORRESPONDENTS 40

Atlanta Peach -Toni Lublin

Capital Chic -Bernadette Lacy

FOREIGNCORRESPONDENTS 42

Notes from Paris -Sarah Colton

Memo from Italy -Simona Barello

42 BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

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BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

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Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

2013 JULY 10

Fashion Group International The Tastemakers Breakfast: The Estée Lauder Companies’ Fabrizio Freda and Rose Marie Bravo in Conversation 21 Club NYC 8:50 AM (TA) (212) 302-5511 www.fgi.org Women in Flavor & Fragrance Commerce Annual Open Golf Outing Farmstead Golf & Country Club, Lafayette NJ 1:30 PM (732) 922-0500 www.wffc.org

JULY 14 - 16

Cosmoprof North America Mandalay Bay Convention Center, Las Vegas NV (T) www.cosmoprofnorthamerica.com

SEPTEMBER 7 - 8

Avon Walk for Breast Cancer Santa Barbara, CA www.avonwalk.org

SEPTEMBER 19

Cosmetic Executive Women Newsmaker Forum: A Conversation with Bloomingdale’s Michael Gould and Shiseido’s Heidi Manheimer with Moderator CEW’s Jill Scalamandre Harmonie Club NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 26

Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org American Cancer Society DreamBall Honoring LVMH’s Pamela Baxter and Firmenich’s Jerry Vittoria Cipriani 42nd Street NYC 7:00 PM (A) (B) (TA) (212) 237-3915

SEPTEMBER 28 - 29

OCTOBER 23 - 25

Luxe Pack Monaco Grimaldi Forum Monaco (T) www.luxepack.com

OCTOBER 26 - 27

Avon Walk for Breast Cancer Charlotte, NC www.avonwalk.org

OCTOBER 29 - 31

In-Cosmetics Asia BITEC, Bangkok Thailand (T) simon@stormcomm.co.uk

OCTOBER 30

Avon Walk for Breast Cancer San Francisco, CA www.avonwalk.org The Makeup Show Orlando Peabody Hotel Orlando FL (T) (TA) www.themakeupshow.com

Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott, Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 www.wffc.org

2014

OCTOBER 12 - 13

BeWell Expo Pasadena Convention Center, Pasadena CA (TA) bewell-expo.com

OCTOBER 18

Cosmetic Executive Women Achiever Awards Luncheon Waldorf-Astoria NYC 11:00 AM (A) (IO) (646) 929-8026 www.cew.org

OCTOBER 19 - 20

Avon Walk for Breast Cancer New York, NY www.avonwalk.org

MARCH 1 - 2

The Makeup Show LA California Market Center, Los Angeles CA (T) (TA) www.themakeupshow.com The Makeup Show NYC Metropolitan Pavilion NYC (T) (TA) www.themakeupshow.com

TFWA World Exhibition Palais des Festivals Cannes France (T) www.tfwa.com

Personal Care Products Council Annual Meeting The Breakers, Palm Beach FL (M) (202) 331-1770 www.personalcarecouncil.org

MAY 4 - 5

OCTOBER 20 - 25

J U LY 2 0 1 3 /

FEBRUARY 24 - 26

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The Makeup Show Chicago Bridgeport Art Center Chicago IL (T) (TA) www.themakeupshow.com

CONTRIBUTING COLUMNISTS FOREIGN COLUMNISTS

Australia Andrea Ferrari andrea@esprit-magazine.com.au

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

Spain Julia Rossi juliarossi@hotmail.es

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REGIONAL COLUMNISTS

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Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

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Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

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THEBEAUTYBIZ

Robert Pattinson, mostly known for his role in the Twilight saga, is the new face of the Dior Homme fragrance. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except the U.K.) and Asia (except China and Robert Pattinson Japan). Pattinson has recently completed filming David Michod’s The Rover in Australia with Guy Pearce, and will soon be on set for David Cronenberg’s next picture, Maps to the Stars. Fred Rakity joins Takasago as director of Fine Fragrance Business Development. Rakity will report directly to Frédéric Jacques, vice president of Takasago’s Fine Fragrance New York Gallery. He began his career with Felton International and became the president and COO of its global fragrance division. Most recently, he spent 11 years with Ungerer & Co. P&G Prestige has inked a fragrance licensing agreement with Stella McCartney, effective September 13. This follows the announcement by L’Oréal that both YSL Beauté and McCartney won’t renew their licensing agreements with the French beauty giant after each of their contracts end on September 12. “Stella McCartney enhances the P&G Prestige portfolio, and her passionate consumer base will enable us to reach more women around the world,” stated Joanne Crewes, president of P&G Prestige. “I am incredibly excited to get working and to start a new world of beauty for us,” McCartney added. At the same time, P&G Prestige has also signed the Alexander McQueen fragrance license—effective immediately. “P&G Prestige has shown such passion and belief in our brand, and coupled with their expertise and knowledge in fragrances, I am confident that this will be an exciting and successful collaboration,” said Jonathan Akeroyd, McQueen’s CEO.

Coty’s Catherine Walsh

Coty has named Catherine Walsh— a company veteran since 2001— senior vice president of corporate communications, a newly-created position in which she will be tasked with: promoting Coty’s corporate image, implementing effective financial communication, piloting Coty Cares, developing digital capabilities and leading internal communications. J U LY 2 0 1 3 /

Michael Burke, chairman and CEO of Louis Vuitton, announced the appointment of Delphine Arnault as executive vice president of Louis Vuitton. She will oversee all product-related activities of the Louis Vuitton House and take over this position in early September. Arnault started her career with McKinsey, the strategy consultancy, prior to joining LVMH in 2000. In 2001, she joined the executive committee of Christian Dior Couture, of which she has been deputy managing director since 2008. drom fragrances announced that Rob MacDonald joined the New York City team as senior account manager and Alexandra Cassar as fine fragrance evaluator. MacDonald joins drom from his most recent position at Fragrance Resources. In his new role, he strengthens drom’s expanding fine fragrance and specialty retail division, developing new business opportunities. He will work out of drom’s fine fragrance studio in downtown New York City where he connects closely to drom’s global teams. Cassar joins drom from Mane and will be responsible for the fragrance development of global fine fragrance and specialty retail accounts. Until recently, d r o m ’s e n t i r e North American c r e a t ive t e a m across all disciplines was located under one roof. But to facilitate its current growth strategy, drom’s Rob MacDonald and Alexandra Cassar drom decided to split the teams into two different divisions: a Fine Fragrance Division, (remaining in the current studio space in Tribeca) and a new Consumer Products Division (located in drom’s facility in Towaco, NJ). “We have simply outgrown ourselves, and with the strategy of having the whole brand in one location, we were limited in how much we can expand”, says Dr. Ferdinand Storp, drom’s global president, co-owner, and front man. Both divisions will have their own perfumery, evaluation, sales and marketing teams and will be managed independently. In addition, drom expanded the roles of their local management team and appointed Andy O’Shea as president Consumer Products North America and Robert Stapf as President Fine Fragrance North America.

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THEBEAUTYBIZ

INDUSTRY EAR

“My goal is to ensure that our brand is recognized and admired by peers, retailers, consumers, suppliers, and employees alike,” stated Walsh, whose myriad of achievements include reigniting the celebrity fragrance model with Jennifer Lopez as well as inventing new concepts and brand territories with Marc Jacobs and Balenciaga, and bringing mega-brands, like Calvin Klein, to even greater heights.

FINE FRAGRANCES

L E T P E R F U M E TA L K

www.mane.com

2011

INDUSTRY EAR Aglaé Nicolas has been named the new fragrance innovation manager, with responsibility for the newly created Fragrance Insight creative department. Nicolas has worked for drom fragrances in Paris since 2003. In her new role, she will be tracking down new types of innovative raw matedrom’s Aglaé Nicolas rials, continually seeking out new trends and new developments, and acting as the creative mediator between drom’s perfumers and the evaluation team. L’Oréal has announced several appointments within the highest echelons of its executive committee. Nicolas Hieronimus has been appointed president of selective divisions—which includes luxury, active cosmetics, professional products, and The Body Shop. Following Jean-Jacques Lebel’s retirement, Marc Menesguen has also been appointed president of the consumer products division. Three new zones have also been created to universalize L’Oréal’s stated conquest of an additional billion consumers: the Americas zone will be headed by Frédéric Rozé, Eastern Europe will be charged by Alexandre Popoff and Jochen Zaumseil will lead Western Europe. Additionally, Alexis Perakis-Valat has been appointed executive vice president of the Asia Pacific zone. L’Oréal created the Scientific Advisory Board, composed of 9 distinguished scientists from diverse disciplines and of varied nationalities, whose mission will be to bring unexpected ideas pertaining to L’Oréal Research’s fields of interests, in order to prepare the future through

the exploration of emerging scientific and technological domains. The Scientific Advisory Board is essential in order to better understand today’s dramatic development of science and technology, the power of the digital revolution, changes in modes of consumption, and societal issues. The Board will meet twice a year, presided by Jacques Leclaire who will lead the discussions and reflections. Clarins Groupe announced the reorganization of its Western Hemisphere subsidiaries to create one region: Clarins Groupe Americas. This region will oversee the development and expansion of the Clarins Groupe portfolio and includes the U.S., Canada, Mexico, Latin America and Travel Retail AmeriClarins Groupe Ameri- cas. Jonathan Zrihen, previously cas’ Jonathan Zrihen president and CEO of Clarins Groupe North America, has been named president and CEO of Clarins Groupe Americas. He continues to report to Philip Shearer, global CEO of Clarins Groupe. Danyelle Boilard-Paul, executive vice president, Sales and Education, Clarins Groupe USA, was promoted to general manager, Clarins Groupe USA. Patricia Abergel, senior vice president, Clarins Fragrance Group Canada, was promoted to general manager, Clarins Groupe Travel Retail Americas and Latin America. Francois Biard continues his role as general manager, Clarins de Mexico. Marc Rosenblum, president of Clarins Groupe USA Distribution and Financial Center, was promoted to CFO, Clarins Groupe Americas. Laurie Carey, vice president, Human Resources, Clarins Groupe USA, was promoted to vice president, Human Resources, Clarins Groupe

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2013. Title

June 2013

June 2012

% of Diff.

2013 PAGES

2012 PAGES

% of Diff.

Allure

102.24

137.61

-25.70

689.59

689.04

0.08

Cosmopolitan

126.71

135.32

-6.36

695.70

655.07

6.20

Elle

140.25

164.35

-14.66

1,157.30

1,100.83

5.13

Glamour

102.00

111.44

-8.47

671.39

696.93

-3.66

Harper’s Bazaar

120.49

106.75

12.87

902.34

756.41

19.29

InStyle

158.60

157.90

0.44

1,261.27

1,218.32

3.53

Lucky

69.61

59.51

15.29

382.29

404.99

-5.61

Marie Claire

105.13

113.42

-7.31

756.44

736.46

2.71

Vogue

111.68

110.11

1.43

1,180.58

1,134.58

4.05

52.08

49.77

4.64

548.78

501.83

9.36

Former Harper’s Bazaar publisher (from 2011-2013), Valerie Salembier’s New York-based consultancy includes her starting The Authentics Foundation to fight counterfeit fashions and accessories. “This is a crisis that has worsened as the Internet became widespread,” she stated. —Steve Cohn, editor-in-chief, Media Industry Newsletter

J U LY 2 0 1 3 /

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www.drom.com

WE PERFUME LIFE.

munich paris new york guangzhou hong kong sydney milan s達o paulo shanghai amsterdam moscow manchester

INDUSTRY EAR Americas. Maria Dempsey, executive vice president, Marketing, Clarins USA, was promoted to the position of executive vice president, Marketing, Design and CRM, Clarins Brand Americas. Han Wen, senior director, Internet Marketing, Clarins USA, was promoted to vice president, Digital and E-Commerce, Clarins Groupe Americas. All of them continue to report to Zrihen.

Sephora will be rolling out a digital device that will help customers find the cosmetic foundations that accurately match their skin tones. After a successful test trial of the system last summer in New York City and its North American headquarters of San Francisco, the company expects to roll out the Sephora + PANTONE Color IQ system, CAPSURE, to its more than 300 retail locations in the U.S. and Canada this year. CAPSURE is an easy-touse spectrocolorimeter that identifies the color of a cus-

Rihanna

Sephora + PANTONE Color IQ’s CAPSURE.

tomer’s skin in seconds, precisely targeting the closest matches among a library of color palettes loaded into its memory. A wholly-owned subsidiary of X-Rite, Inc. Pantone licensed the exclusive use of the PANTONE Skin Tones library for use at Sephora.

RiRi Woo Lipstick, $15.00; Barbados Girl Lustre Drop, $20.00; and Hibiscus Kiss Powder Blush Duo, $26.00.

Rihanna and M·A·C strike a chord with an onlineexclusive color collection that was created by the global superstar. Bronze and cool coral combine for a powder blush duo in the unforgettable Hibiscus Kiss, while retro matte lipsticks in RiRi Boy, Heaux and the instant classic RiRi Woo make a statement against sheer, shimmering skin highlighted with rose gold lustre drops. This collection is exclusively available online at www.maccosmetics.com. Sephora Americas promoted Satish Malhotra to executive vice president of Latin America, Sephora Canada and Sephora inside jcpenney (SiJCP). Malhotra joined Sephora in 1999 and has held a variety of leadership positions in the finance department. In 2006, he was appointed vice president and general manager of the newly created Sephora inside jcpenney partnership, and in 2008 became its senior vice president. In his new role, Malhotra will capitalize on this experience to lead three of Sephora’s exciting, emerging business units. Malhotra is part of Sephora’s strong and highly experienced senior operating management team, which reports to David Suliteanu, president and CEO of Sephora Americas. J U LY 2 0 1 3 /

Anne Fulenwider, editor-in-chief of Marie Claire, announced two new hires to the magazine’s editorial staff. Kayla Webley joined as senior editor and Courtney Weinblatt, market director. Webley comes to Marie Claire from TIME, where she has been a writer since January 2010. Weinblatt was previously Marie Claire’s senior market editor from October 2010 to October 2012 before joining Isaay.com as fashion director. mark—Avon’s beauty and fashion boutique brand—has dubbed Pretty Little Liars actress Lucy Hale its beauty brand ambassador. She will appear in mark magalogs, digital platforms and also serve as the spokesperson for the m.powerment campaign—dedicated to abolishing dating and partner abuse against young women. Hale will debut in mark’s Lucy Hale August magalog—the official 10th birthday issue. “I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” stated Hale. “I’ve been a fan of mark’s products for years, but it was important for me to work with a brand that is truly about beauty on the inside and the outside.” 16

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INDUSTRY EAR Top grooming brand Nivea Men launched—in partnership with leading digital company Break Media—a multitiered campaign entitled “Silence the Irritation” to educate men about the importance of skin care in facilitating a comfortable shave.

Jurlique, the innovator of naturally scientific personal care products, appointed Connie Lim to technical manager of Global Product Development. Lim will drive innovative formula development, provide technical support, and monitor performance and key milestones in global new product development efforts. She comes to Jurlique with more than 20 years of experience in the beauty and personal care industry, having gotten her start in the research and development department of L’Oréal. After 8 years at L’Oréal, Lim joined the Neutrogena Corp., where she spent 13 years overseeing the development of skin, acne, body, and sun care products.

A still from the “Just Face It” web series.

The campaign also comprised a Damon Wayans, Jr.-starring eight-episode web series entitled “Just Face It” about the perils of shaving, which has generated over three million views on Break Media’s online men’s lifestyle platform, MadeMan.com.

The Smell a Memory kit.

Givaudan has partnered with JWT Singapore to create bespoke “Smell a Memory” kits that harness the power of scent to evoke emotional memories among Alzheimer’s and dementia patients. The kits are personalized and custom-created for individual patients based on each patient’s family history, ethnicity, age, and personal stories. Givaudan’s perfumers, in consultation with therapists and rehabilitation experts, tailor-made smells such as “Bedtime Stories”; “Mom’s Cooking”; “Prayer”; “School Days” and more to provoke engagement through experiential smells. Alzheimer’s and memory loss caused by dementia affect 35.6 million people worldwide.

J U LY 2 0 1 3 /

The SUITS-themed Birchbox.

Birchbox announced the launch of their partnership with USA Network’s hit drama series SUITS for the month of July. Through customized SUITS-themed Birchboxes for men and product picks inside the Birchboxes for women, the latest finds in the world of style for the online shop, and tips and ideas for how to achieve the signature look of the characters, Birchbox and USA are bringing the stylish world of the show to their customers. This is the first time Birchbox is implementing a fully integrated SUITS characters Mike Ross and campaign partnership Harvey Specter. across both their men’s and women’s brands. Timed with the season premiere on July 16th, Birchbox will incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests, and much more to engage fans throughout season 3. For more information on the special edition SUITS Birchbox, other elements of the partnership, or to join Birchbox’s growing number of subscribers, visit www.birchbox.com/suits. BF 18

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www.takasago.com

THEPARTYSCENE

La Roche-Posay Sun Protection Event Together with the Women’s Dermatologic Society (WDS) and Duane Reade, La Roche-Posay raised awareness about sun protection and skin cancer prevention during the Parasols of Protection event at Madison Square Park on June 21 and 22. The two-day “takeove r ” f e a t u r e d a n La Roche-Posay’s VP Angela Bennett a w e - i n s p i r i n g a r t with Brett Gardner of the NY Yankees. installation of colorful umbrellas suspended in the air to form a walkway through the park, underscoring the brand’s commitment to promoting safe sun practices. This one-of-a-kind art installation served as the backdrop for a fun-filled day where consumers learned how easy it is to

make safe sun practices a part of their everyday routine. Board-certified dermatologists from WDS were on-hand to provide free skin checks, answer related questions, and provide sun The art installation of colorful umbrellas. safety behavior tips. This year, 342 skin checks were performed during the Parasols of Protection event, featured a surprise appearance by Yankee starting player Brett Gardner, who received a skin check that day. “As a baseball player who spends a considerable amount of time outside, I know the importance of sun safety practices, and the Parasols of Protection event is an impactful way to help educate the public on the importance of sun protection and annual skin checks,” Gardner said.

FIT, L’Oréal Cycle for Girls Who Code

Speichert Honored by UJA-Federation of New York

Chanel’s Stephanie Dishart Kramer, Carly Guerra of The Estée Lauder Companies, Reshma Saujani of Girls Who Code, and L’Oréal USA’s Rachel Weiss.

On May 20, FIT’s Cosmetic and Fragrance Alumni Association (CAFAA) held its first-ever charity event in partnership with L’Oréal USA and SoulCycle, in which participants rode to raise $25,000 for Girls Who Code—a non-profit dedicated to closing the gender gap in technology and engineering. “We are inspired by Girls Who Code, whose mission is to develop the next generation of digital leaders and are thrilled to be contributing to this amazing organization,” stated Rachel Weiss, L’Oréal USA’s vice president of digital strategy and chair of its Women in Digital program stateside. J U LY 2 0 1 3 /

L’Oréal’s Karen Fondu

L’Oréal USA’s chief marketing officer, Marc Speichert, was honored by the UJA (United Jewish Appeal)-Federation of New York at the organization’s Global Marketing Leadership Award Dinner on June 3 at the New York Hilton. Karen Fondu, president of L’Oréal Paris, presented Speichert with the Maxwell (Mac) Dane Award at the event for dedicating his time and talent—as well as financial support—to the advancement of the UJA-Federation and its communal planning and philanthropy within New York’s Jewish community.

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THEPARTYSCENE

On The

International Flavors & Fragrances Inc.

On The

Town&Country Kicks Off Summer

Town&Country’s Jennifer Levene Bruno, Jay Fielden, and Alexandra Kotour with photographer Jonathan Becker.

On June 5 from 6pm to 8pm, Town&Country kicked off their summer cocktail party at the garden of the new High Line Hotel. Hosted by Jay Fielden, editor-in-chief and Jennifer Levene Bruno, publisher and chief revenue

Van Cleef’s Kristina Buckley (c.) with Town&Country’s Stellene Volandes and Jennifer Levene Bruno.

Jay Fieldon and Armani’s Graziano de Boni.

officer, they debuted their signature cocktail—The Tow n & C o u n t r y — d e ve l o p e d by t h e e d i t o r s o f Town&Country and New York’s finest curators.

A Scentsational Dinner

SCENTERPRISES’ Sue Phillips (2nd l.) with her team.

On June 4, international fragrance expert Sue Phillips of SCENTERPRISES LTD and Tagere Southwell, executive chef of GE Monogram Design Center, hosted a multiscentsory, three-course dinner where guests experienced food, wine, and scent pairing in one of NYC’s finest kitchens. The educational, creative, interactive, and fun dinner allowed guests to have an exceptional experience. Phillips, who has created perfumes for Tiffany’s, Burberry, Trish McEvoy, and many others, believes that

the sense of smell is the most powerful sense, however it is often ignored and forgotten. So she wanted guests to discover the magic and mystery of exquisite ingredients used in fraPhillips watches as chef Tagere Southwell grances and food, explains her food pairing selections. and indulge in the pairing of flavors, scents, and wines for the event. As a memento of the evening’s experience, guests left with a custom fragrance created by Phillips. (continued on page 48)

The fragrance setup.

The goodie bags. J U LY 2 0 1 3 /

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THEPARTYSCENE

BEAUTY FASHION PARTY DOUBLES THE FUN ON THE EVE OF THE FRAGRANCE FOUNDATION AWARDS, COSMETIC WORLD AND BEAUTY FASHION INVITED FRIENDS AND COLLEAGUES TO CELEBRATE THE INDUSTRY’S BIGGEST NIGHT OF THE YEAR.

Elizabeth Arden’s Ron Rolleston, Fred Rakity of Frédéric Jacques, George Ledes, Elizabeth Musmanno Takasago, Rose Eckert of Givaudan and Firmenich’s Theo Spilka. and Pierre Wulff.

Chris Del Gatto with Veronica Webb, Tatijana Shoan and Scott Fishkind of As If Magazine.

Seventeen’s Margurite Berard with John Stella of Elizabeth Arden, Carol Russo of The Estée Lauder Companies and Howard Kreitzman of Bloomingdale’s.

Theo Spilka with Dana Kline and Andy Clarke of Inter Parfums.

Steven Claisse of Takasago with Rose Eckert and Mane’s Westly Morris.

Linnea Sensenbaugh and Lorenzo Borghese.

Doug Virtue of Virtue Development and Tom Virtue of Agilex with Francesco Borghese and Lorenzo Borghese.

The Estée Lauder Companies’ Daniel Rachmanis and Alan Hairabedian.

Coty’s Ruth Sutcliffe (2nd r.) with Fragrance Resources’ Kathleen McGrath, Michael Simpson and Gabi Chelariu.

Tanya Pushkine of Clarins with Bayly Ledes of Robert Piguet Parfums.

Howard Kreitzman with Mike Indursky of Bliss and Francine Gingras of Elizabeth Nancy Schmidt of Macy’s. Arden with Luc Malfait of Takasago.

Werner Hofmann of WHConsulting, Cosmetic World’s Debra Davis, MAC’s Isabelle Bauer Rovner and Dr. Aron Rovner. J U LY 2 0 1 3 /

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Scott Kestenbaum of The Maesa Group with Dana Kline.

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BEAUTY FASHION PARTY DOUBLES THE FUN

IFF’s Julianne Pruett with Greg Reznik of Inter Parfums and Nicole Hilz Parks of Mary Kay.

Howard Kreitzman, Debra McDonough of Advantage Beauty Marketing and Nicholas Ratut Dennis Keogh and Mark Husmann of Fragrance Marketing Inc. of Aquila International.

Givaudan’s Cathy Torelli (3rd l.) with Mary Kay’s Elaine Jay, Michelle Bashor, Rusty Wright, Nicole Hilz Parks and Kristen Barron.

Daniel Rachmanis, SGD’s Shéhérazade Chamlou, Michel Mane and Westly Morris of Mane with drom’s Mark Murphy.

Gale Hayman of Gale Hayman Beverly Hills with Cosmetic World’s George Ledes.

Francesco Borghese with Margurite Berard, George Ledes and James Berard of Scentisphere.

HBA Global’s Annie Scully and Caitlin Carragee with Mike Indursky and Behind The Brand Media’s Jennifer Walsh.

Marc Rosen of Marc Rosen Associates with Arlene Dahl.

Larry Berman and Charlie Feid (r.) of Arcade with Nicole Hilz Parks.

Maurice Roucel and Rhona Stokols (r.) of Symrise with KVD NYC’s Kim-Van Dang and Anthony Roberts.

Philippe Ughetto and Diane Crecca of Arcade.

Frederic Rivoire of drom, Maurice Roucel and Takasago’s Patricia Choux and Olivia Bransbourg.

Mane’s Michel Mane with Andy O’Shea of drom.

Arcade’s Diane Crecca and Eric Dalbo (r.) with Joe Bierman of Grace Beauty.

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BEAUTY FASHION PARTY DOUBLES THE FUN

drom’s Doug Boissonault and Dr. Ferdinand Storp (r.) with Andy Clarke.

Fragrance Resources’ Michael Simpson, Gabi Chelariu and Gino Percontino (2nd r.) with drom’s Rob MacDonald and James Krivda of Mane.

Mane’s Westly Morris, Alessandra Melzi, Delphine Trouiller, Cecile Matton and Vincent Kuczinski.

Doug Virtue of Virtue Development with SGD’s Shéhérazade Chamlou and Peter Acerra.

Martha O’Brien, Cole Rumbough and Julia Loomis.

Irina Burlakova and Cecile Matton of Mane with Symrise’s Rhona Stokols and Béatrice Mouleyre.

drom’s Rob MacDonald, Markus Schiek and Frederic Rivoire.

Mary Zegras of Elle Decor with Angela Fowler.

Alan Beck of The Fragrance Group with Dana Kline and Theo Spilka.

Fragrance Resources’ Cutler Whitman, Curtis Giesen of Greenroom and Michael Kearns.

Westly Morris of Mane with Christine Schott of CKS Management & Communications.

Tutti Davis, Abigail Ledes and Britt Kenney.

Arcade’s Philippe Ughetto with Jennifer Walsh and Eric Dalbo. J U LY 2 0 1 3 /

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Pochet’s Eric Vanin with Anna Moine of ALM Consult.

Béatrice Mouleyre and Maurice Roucel.

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ver since the emergence of natural-based, ecofriendly products some years ago, many thought that it was just a passing phase. But due to many factors, such as sensitive skin, allergies, and a preference for an alternative product, the green market continues to thrive. Eco-friendly product launches are continually increasing, satisfying a need from a certain consumer. Here are a few brands that are reaching out to those consumers with their natural-based ingredients that deliver the results they want. Environmentally, “tilth” is the ability of soil to hold moisture and circulate oxygen, which is essential for plant growth. Much like plants needing moisture and oxygen to maintain vitality, it is the same way with our skin. Anthony Vargas, former research and development expert at Avon and Elizabeth Arden, used this as inspiration to create Tilth Beauty, the natural-based, high-performance skin care line. The 14-product line delivers much needed moisture to the skin without the use of parabens, phthalates, sulfates, petroleum-based products, silicones, synthetic fragrances, artificial coloring or genetically modified organisms (GMOs). Vargas has 30+ years of experience in the industry, and is known for his ability to discover new technologies and ingredients, and bringing them to market. Moisture is vital to healthy skin because a treatment product cannot effectively work if the skin is Anthony Vargas created dehydrated. Because cell turnover Tilth Beauty. and the production of collagen

The Tilth Beauty product line results in beautiful, vibrant, radiant, youthful, and healthy skin.

and elastin decreases as the skin ages, it is important to be aware of what you use on the skin. The brand believes that the balance, combination and process of ingredients make the difference in skin care. Although most of the ingredients are naturally-based, Vargas revealed that there are some preservatives, ones that are safe for the consumer, to give the products a 3-year shelf life. “We make sure we use the finest ingredients in our products and what’s right for the consumer. They are looking for the effects they can see,” Vargas explained. Not only are most of the ingredients fresh in nature and gluten-free, but 80% of the packaging is made from recyclable materials, such as plastic or glass. More importantly, Tilth Beauty’s bottles are designed to have airless pumps, so that oxygen doesn’t make contact with the products, allowing them to be more stable. Vargas said that when he developed the products, he made them to go along with each other. Some of the products include: Berry Extract Toner, $32.00; Rose Protection Cleansing Gel, $34.00; Gentle Poppy Seed Exfoliator, $38.00; and Anti-Aging Moisture Cream, $55.00. The line ranges from $32.00 to $62.00. For more information on the products and prices, visit tilthbeauty.com.

Skin Regimen by [comfort zone] Dr. Davide Bollati, an Italian entrepreneur and pioneer in the field of beauty, wellness and sustainable business, and founder of [comfort zone] has launched Skin Regimen, an integrated, innovative, holistic product line that corrects the existing signs of aging, prolongs youthfulness, and enhances overall wellDr. Davide Bollati, founder of [comfort zone] being, inside and out. Together and Skin Regimen. with the research and development team, including the support from Jeanette Bronée (nutritionist), Dr. Massimo Gualerzi (cardiologist), Dr. Filippo J U LY 2 0 1 3 /

Ongaro (anti-aging physician), Dr. Mariuccia Bucci (nutridermatologist), and Dr. Fulvio Marzatico (pharmacologist), Skin Regimen came to fruition. Dr. Bollati explained that although aging cannot be stopped, the process can be slowed down, by understanding what accelerates it and what can be done to reduce its effects. “Our skin is not only a protection, but it is also a reflection of what happens inside our body, day after day,” he said. Inflammation (excessive immunity response), oxidation (free radicals attacking cells), glycation (sugar attacking cells), and methylation (comprised cell replication) are the four main processes related to lifestyle that can contribute to the signs of aging.

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Popularity of Eco-Friendly Products Continues to Grow

Nutritionist Jeanette Bronée.

Dr. Bollati and Bronée stated that in addition to regular exercise, reducing stress, supplements, and eating a high plantbased diet, using the Skin Regimen products, which are formulated with superfoods and high tech ingredients to “correct and protect like never before,” is integral on the road to healthy skin. The product line is for peoHydra-Pro Booster and Juvenate-Pro Booster are intensive, corrective and protective serums. Night Renewer is an intensive, peeling mask.

The Skin Regimen line of products.

ple with both younger skin that is starting to show the first signs of aging, as well as for those with very mature, deeply wrinkled, and depleted skin. Some of the ingredients included in the products are spinach (B9=folic acid), spinach (B1-B6) + carnosine, maqui berry, chia seeds, palmitoyl tripeptide-5, and maslinic acid. All of these advanced active ingredients correct existing signs of aging. The Skin Regimen products have a proven efficacy in reducing the appearance of wrinkles, and increasing hydration, elasticity, and cellular energy. All formulas are dermatologically-tested and produced with energy from renewable sources. For more information on the product line, visit skinregimenguide.com.

100% Pure Cosmetics Founded by Susie Wang, 100% Pure Cosmetics is a line of antioxidant-based and vegan skin, hair, makeup, and body products that are not made with synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, thickeners, or emulsifiers. The products are based around antioxidants because “Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, and cancer. Antioxidants protect us, fighting off the damaging free radicals,” Wang said. The brand boasts hydrating and nourishing body creams packed with anti-aging antioxidants and vitamins; color

cosmetics are made with pigments of real fruits and berries, delivering those benefits directly to skin; and the skin care products contain real fruit and vegetable pigments. In October, 100% Pure Cosmetics is launching the Fall 2013 Fruit Pigment Makeup Collection, featuring Black Currant Mascara, Gogi Berry Pot Rouge, Red Pepper Lip Glaze, Butter Nut Squash Satin Eyeshadow, Wild Cherry Powdered Blush, and many more—all made with fall vegetables and berries. Visit 100percentpure.com for more product and price point information. BF

Strawberry Lemonade Nourishing Body Cream, Barbados Satin Eyeshadow, Pink Grapefruit Lip Gloss, and Cocoa Bronzer.

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nicities across five countries use the new for“The world has changed. Skin care technolmula, and they gave them glowing reviews: ogy has changed. And so we have changed,” skin feels soft, springy, and has a healthy glow. explained Janet Pardo, Clinique’s senior vice The dual mission of the new moisturizer is to president of Global Product Development, provide barrier strength and to boost the regarding the decision to reformulate their moisturizing power in skin. To repair the bariconic moisturizer. The brand is consistently rier, a blend of sunflower seed cake, barley, researching new ingredients and technology and cucumber extracts help strengthen it. to modernize its products and ensure clients New moisturizing ingredients—hyaluronic the maximum benefits. Clinqiue scientists acid, glycerin, and urea—assist the skin to work closely with their guiding dermatolohold onto moisture, attract moisture to the gists Drs. David and Catherine Orentreich, skin, and to act as a naturally occurring comthe son and daughter of the celebrated derponent in the production of skin’s own natural matologist Dr. Norman Orentreich, who moisturizing factor. “You can have the best worked with esteemed magazine editor Carmoisturizer in the world but if your barrier is ol Phillips and the Lauder family to develop not intact, moisture evaporates,” said Pardo. Clinique in 1968. According to the brand, She continued, “the two actions, moisturizing maintaining healthy skin needs help more and barrier repair, go hand-in-hand.” than ever today, due to skin sensitivities, Dramatically Different Moisturizing environmental aggressors, climate change, Lotion+ launches in August at Clinique traveling, lack of sleep, eating processed Clinique’s Dramatically counters nationwide and at www.clinique. foods, and coping with the stresses of daily Different Moisturizing com. BF life. Lotion+. For over 6 years, Clinique worked with three formulating dermatologists, 53 researchers, and conDramatically Different Moisturizing Lotion+ (with pump) ducted 100 formula trials to get the new Dramatically Dif…………4.2 oz./suggested retail price, $26.00. ferent Moisturizing Lotion+ just right. But the testing did Dramatically Different Moisturizing Lotion+ (with cap) not stop there. Clinique had over 1,600 women of all eth…………4.2 oz./suggested retail price, $26.00.

that lips should receive the same care and treatment as eyes—use ingredients that not only corrects these delicate areas, but also have preventative measures. “With this in mind, we blended effective skin care ingredients with sublime textures for nourishing formulas that offer soft, supple, and youthfullooking lips,” Glazman explained. Sugar Shine Lip Treatment’s key ingredients include sugar, commiphora extract, cupuaçu and mango butters, hyaluronic filling spheres, and black currant seed and grapeseed oils. The Sugar Shine Lip Treatment retails for $18.50, and is sold at Sephora and Sephora.com. BF

Lip Service Fresh unveiled a new addition to their bestselling Sugar Lip Collection—Sugar Shine Lip Treatment. The glossy formula works to promote suppleness and improve the definition of the lip area while preserving moisture for six hours. But that’s not all. This multi-tasking, innovative treatment enhances the natural color of lips, simultaneously delivering essential nourishment and a chic sheen. The brand advises that it can be worn alone or applied on top of a Sugar Tinted Lip Treatment. Lev Glazman, co-founder of Fresh, believes

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94% of the consumers that tested the Sugar Shine Lip Treatment reported supple, healthy-looking lips.

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THELATESTLAUNCHES

Gets Dramatic

THELATESTLAUNCHES

JURLIQUE Rosewater Balancing Mist Intense Deluxe Edition

LUSH Gorilla Perfumes Collection

Category: Skin care Launch: July 2013 Claims: Intensified formulation of Jurlique’s iconic mist, packaged in an elegant ombré bottle. Provides a refreshing boost of hydration and proceeds support the brand’s Ideas of Beauty Fund to empower homeless and low-income women. Ingredients: Blend of five precious rose extracts (approximately 10,000 petals per bottle), marshmallow, aloe vera, glycerin and grapefruit seed. Stats: 6.7 oz., $60.00

Category: Fragrance Launch: Spring/Summer 2013 Claims: Nine innovative scents inspired by the British countryside and its ancient heritage, music, emotions and literary figures, created by LUSH’s own Gorilla Perfumers—father and son team, Mark and Simon Constantine. Collections: Each fragrance collection—The Sun, Euphoria, The Voice of Reason, Furze, The Bug, Flower’s Barrow, Devil’s Nightcap, Sikkim Girls and Hellstone— are available in six different-sized bottles. Stats: From $14.95 for 0.3 oz. to $174.95 for 3.1 oz.

BENEFIT Stay Flawless 15-Hour Primer

FAB FEET Foot Cleansing Wipes

Category: Makeup Launch: July 2013 Claims: Innovative 15-hour primer stick that acts as a magnet to help foundation last longer, improve the look of complexion, increase coverage and enhance foundation performance. Stats: 0.54 oz., $32.00

Category: Body care Launch: June 2013 Claims: An innovative line of foot cleansing wipes available in three different formulations—Eucalyptus, Menthol and Peppermint—that cool, revive and refresh tired feet. Ingredients: Glycerin, vitamin E, eucalyptus, menthol and peppermint. Stats: 25 wipes, $4.99

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NEW PRODUCTS

Top: Scott Beattie, Taylor Swift Elizabeth Musmanno, Dana Carvey Claudia Lucas, Jill Belasco. Bottom: Patrick Firmenich, Elizabeth Musmanno, Alberto Morillas Jerome Epinette, Dita Von Teese, Pierre Wulff Connie Britton, Linda Wells.

sharp-witted host who could celebrate and decimate the industry in equal measure: check. Appearances by a cross-section of international superstars (Taylor Swift) and emerging figures in the worlds of design, art, fashion and literature: check. A landmark venue further enhanced by stunning visuals—of flowers being snipped and spun in glorious slow motion: check. The Fragrance Foundation Awards 2013 ticked all the boxes at the industry’s biggest night of the year—the first ceremony conceived under the stewardship of new president, Elizabeth Musmanno. The awards were hosted by Dana Carvey at Lincoln Center on June 12, and featured appearances by Dita Von Teese, Andre Leon Tally and Inaugural Poet Richard Blanco, among others. Without any of the technical hiccups of years’ past, Carvey kept a rapt audience roaring—hypothesizing, for instance, that if Governor Chris Christie were to create a fragrance, the juice might aptly be named Ravenous. The trimming of certain categories made room for the addition of a first-ever Perfumer of the Year Lifetime Achievement award—presented to Firmenich’s Alberto Morillas by the company’s CEO, Patrick Firmenich. Allure’s editor-in-chief, Linda Wells, who quipped she’d been in love with fragrances “since I first inhaled Playdough,” was the first-ever editor inductee into the organization’s Hall of Fame. Wells was presented by Nashville starlet (and hair icon) Connie Britton. An ethereal Swift swept onstage bedecked in a long white gown and elegant topknot to accept Fragrance J U LY 2 0 1 3 /

Celebrity of the Year honors from Elizabeth Arden chief Scott Beattie. While her first fragrance, Wonderstruck, was inspired by fantasy and romantic ideals, she said, a forthcoming launch, simply dubbed Taylor, aims to authentically depict her life in the moment. Another Arden colossus, Justin Bieber, took home awards for his Girlfriend fragrance—in both the Women’s Consumer Choice and Women’s Popular Fragrance of the Year categories. Arden’s cult-classic Red Door scent was also added to the Fragrance Hall of Fame. Coty Prestige and P&G Prestige took home a trio of awards each. Coty’s Florabotanica fragrance was honored for both Best Women’s Packaging of the Year and Women’s Luxury Fragrance of the Year, with the company’s just-named SVP of corporate communications, Catherine Walsh, accepting on behalf of former Balenciaga creative director, Nicolas Ghesquière. Coty’s group VP of global marketing, Lori Singer, accepted the Women’s Prestige Fragrance of the Year on behalf of DOT Marc Jacobs. P&G Prestige swept the Men’s and Women’s Media Campaign of the Year categories—with Dolce & Gabbana nabbing both honors for its The One For Men Sport and Pour Femme fragrances, respectively. Dennis Curran, president of P&G Prestige North America, shouted out his predecessor, current Parlux president Donald Loftus, in a moving commendation from the podium. P&G’s James Bond 007 fragrance also won Men’s Popular Fragrance of the Year.

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THEBEAUTYBIZ

A NEW ERA AT THE FRAGRANCE FOUNDATION AWARDS 2013

KaufmanFranco’s Isaac Franco and Ken Kaufman (r.) with The Fragrance Foundation’s Elizabeth Musmanno and Jessica Szohr.

Coty’s Marc Rey and Jean Mortier with Scott Beattie of Elizabeth Arden.

Vogue’s Andre Leon Talley with Elizabeth Musmanno.

The Estée Lauder Companies’ Veronique Gabai-Pinsky, Coty’s Catherine Walsh and Jane Larkworthy of W.

Firmenich’s Theo Spilka with John Demsey of The Estée Lauder Companies.

The Estée Lauder Companies’ Caroline Geerlings.

Elizabeth Arden’s Tamara Steele, Robin Mason, Kathy Widmer and Noreen Dodge.

IFF’s Nicolas Mirzayantz and Anahita Mekanik with Elizabeth Arden’s Vincenzo Carrara and Arthur Pellegrino.

The Estée Lauder Companies’ Stephane de la Faverie with Amy Fisher of Elizabeth Arden.

Elizabeth Arden’s Radhika Prakash, Karen Huntoon and Christina Campisi.

Cosmopolitan’s Donna Kalajian Lagani with The Estée Lauder Companies’ Carol Russo and Dena Nilsen and Laurie Dowley of Elizabeth Arden.

LVMH’s Bettina Bamberger

Firmenich’s Armand de Villoutreys with Serge Jureidini of Arcade and Coty’s Marc Rey and Jean Mortier.

Francesca and Jerry Vittoria of Firmenich with Coty’s Lori Singer.

Toria Garrett and Dabee Kaye of Lucky with Coty’s Tennille Kopiasz.

Coty’s Ruth Sutcliffe and Lorrie King (r.) with Westly Morris of Mane. J U LY 2 0 1 3 /

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Jerry Vittoria with Guillaume de Lesquen of L’Oréal.

P&G’s Dennis Curran and Betsy Bluestone.

A NEW ERA AT THE FRAGRANCE FOUNDATION AWARDS 2013

P&G’s Kim Yates

IFF’s Olivier Delcour with Stanislas Archambault of Inter Parfums.

Tanya Pushkine of Clarins with Patricia Foster of O, The Oprah Magazine.

Clarins’ Jonathan Zrihen with Eric Horowitz of Elizabeth Arden.

Clarins’ Jill Aloia and Joseph McElroy.

Vanity Fair’s Sunhee Grinnell with Jordan Stenmark and Alexandre Choueiri of L’Oréal.

Coty’s Daniel Clarke with Firmenich’s Joanne Halev, Cutler Whitman of Fragrance Resources and Arcade’s Eric Dalbo and Philippe Ughetto.

L’Oréal’s David Suffit with Givaudan’s Yara Karmiloff and Olivier Gillotin.

SGD’s Peter Acerra and Shéhérazade Chamlou (2nd r.) with L’Oréal’s Stephanie Martins and Avon’s Lance Mald.

LVMH’s Lisa Hawkins, Nicholas Munafo and Terry Darland.

Chanel’s Eric Hogan and Evelyn Couzijn, Lord & Taylor’s Barbara Zinn Moore and Lynn Scherer (r.) and Danyelle Boilard of Clarins.

Chanel’s Karen Housman, Pam Ursem and Heather Perry.

Givaudan’s Cos Policastro and Kate Greene (r.) with Parlux’s Don Loftus.

Andy Clarke and Kellie Como (r.) of Inter Parfums with Jean Claude Delville of drom. J U LY 2 0 1 3 /

Chanel’s Stephanie Dishart Kramer and Kate Babb Shone (r.) with Leah Wyar of Cosmopolitan.

Chanel’s Kate Babb Shone and Ruthie Vexler (r.) with Val Monroe of O, The Oprah Magazine.

RPG’s Bruce Teitelbaum, Sally Skidmore and Ellen Friedman (r.) with Amin Rizk of Parlux and CEW’s Carlotta Jacobson.

Doug Virtue of Virtue Development with Sioux Saunders of Inter Parfums and Firmenich’s Theo Spilka.

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(continued on page 44)

THEBEAUTYBIZ

Digital imperatives G

raduates of FIT’s Cosmetics and Fragrance Marketing and Management (CFMM) program unveiled disruptive visions for the future of cosmetic marketing last month in a multimedia presentation entitled “Beauty in a Digital World.” The CFMM program annually comprises outstanding rising industry executives—who this year conducted research in coordination with Google. The Capstone event was sponsored by Beiersdorf and featured a keynote address from Joe Rospars, the chief digital strategist for both Obama campaigns.

With more connected devices than people in the world today—and the average human being consuming more data in one day than somebody

tion and track consumption and diversion, research said. Micro-marketing—via digital engagement—means that traditional marketing strategies have evolved from sending the same message to all consumers to transmitting individualized outreach on multiple platforms. Finally, a high-tech, high-touch business model is essential in order to capitalize on the new fluid cycle of digital commerce. In this model, the graduates proposed that future points of sale will be infinite as customers seek instant gratification. Key

Blue State Digital’s Joe Rospars

Beiersdorf’s Andrew Videira

LVMH’s Carlos Omana

The Estée Lauder Companies’ Alexandra Hardyment

L’Oréal’s Allison Robl

Beiersdorf’s Craig LaManna

“As a global leader in skin care, Beiersdorf always seeks to innovate and improve our business and customer relationships,” said Bill Graham, president of Beiersdorf North America. “By sponsoring one of the most renowned Master’s programs within the beauty industry, we’re a part of a profound think tank that moves our entire industry forward.” The first question digital marketers must ask themselves in determining outreach, Rospars said, is “How is your organization going to relate to people? How important are people to you, and what are you going to do about it?”

in the 1500s consumed in a lifetime—the conundrum of digital outreach is neither a technical decision nor a marketing decision, Rospars said, but a leadership challenge at the highest echelons and an ongoing cultural enigma. The presentation focused on three key areas: digital analytics, digital marketing, and digital commerce. In the future, the presentation proposed that analytics will help increase the accuracy of industry data as well as glean specific and personalized information about consumers. Data can help to identify customer needs, propel innovation, optimize distribu-

components of the new commerce model include convenience, curation, and customization. Additional predictions from the research include: the eventual leveraging of artificial intelligence and facial recognition technology to revolutionize and personalize the in-store experience; the use of motion-activated technology to allow consumers to virtually browse aisles of products and make purchases from interactive screens in their homes; and the incorporation of sensors molded into product packaging to track actual consumer usage behavior. BF

Beiersdorf’s Bill Graham with FIT’s Dr. Mary Davis and Stephan Kanlian (r.), Kevin Kells of Google and Joe Rospars of Blue State Digital.

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THEBEAUTYBIZ

FIT Capstone Divulges

THELATESTLAUNCHES

BENTLEY FOR MEN

ark Fragrance, led by Alex and David Shalbaf, is a $35 million fragrance distribution and design house, focused on premium and luxury brands. The company shares ownership and “C Suite” Management with ParkTel (which David Shalbaf is CEO of the US division), a $100 million international distributor of Nokia, Sony, and HTC. Park Fragrance has a newly-created division—The Fragrance Group. Headed by senior vice president Alan Beck, who is joined by vice president of sales, Michael Bentley for Men Intense. Alex Shalbaf, president and CEO of Park Fragrance. Hawley, this separate division is to expand specialty store brand distribution. Beck has together a selection of exclusive and luxurious ingredients 35 years of experience in the beauty industry. that Lorson chose to embody Bentley Motors’ design, The Fragrance Group specializes in securing and devel- sense of quality, and perfection. Bentley for Men, 60ml oping premium and luxury brands on a distribution and/ and 100ml, retails for $74.00 and $99.00, and Bentley for or agency basis, and combining with proprietary designer Men Intense, 100ml, retails for $109.00. Visit brands that are simultaneously developed by Park Fra- thefragrancegroup.net for more information on their other grance. The Fragrance Group has a license of the auto distributors and/or licensees of brands and price points. brand Bentley Motors, and developed Bentley for Men. Created by Firmenich France’s Nathalie Lorson, the fragrance gives the distinctive sensuality of leather, the richness of wood, and the strength of silver. The juice brings

The Bentley for Men and Intense fragrance campaign.

Top Notes Black Pepper Bay Leaves Bergamot Bentley for Men in 60ml and 100ml bottles. J U LY 2 0 1 3 /

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Heart Notes Rum SFE Cinnamon Clary Sage Leather NP

Dry-down Notes Cedarwood Patchouli Musk Benzoin Siam

THELATESTLAUNCHES

The Fragrance Group Launches

THEBEAUTYBIZ

BIRCHBOX

Gets A New Identity

ver since its inception in 2010, Birchbox has changed the retail landscape, quickly becoming the leading global discovery-commerce platform for men and women. Thanks to founders Katia Beauchamp and Hayley Barna, more than 300,000 of their members get to discover, sample, and purchase the best beauty, grooming, and lifestyle products, enabling them to enjoy first-touch experiences with new products each month, and exclusive access to expert editorial content that helps them get the most out of each item. Through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands, such as Kiehl’s, Laura Mercier, and Stilla. So it’s not surprising that last month, Birchbox unveiled a new global brand identity that reflects the growth and evolution of the business, as well as fresh site improvements that further fortifies its discovery platform and e-commerce offering. The brand has a new logo, bold colors and fonts, vivid lifestyle imagery across the site, and a redesign of the subscription Birchbox. Besides stylistic changes, the company updated the site experience for customers. This includes more personalization, an improved search algorithm, a “Favorites Feature” that allows customers to add products to their favorites list, and an expanded Bonus Shop. But the expansion doesn’t stop there. In 2012, the company acquired Paris-based JolieBox, gaining outposts in France, Spain, and the U.K. Recently, Birchbox partnered with Color Club, the New York-based nail polish company renowned for its high performance shades, to launch The Wanderlust Collection. Birchbox editors custom-blended the exclusive colors (inspired by each Birchbox market) using neon shades with a white base to create polishes that are pale, yet bright.

Birchbox’s Katia Beauchamp and Hayley Barna.

Beauty Fashion spoke with Birchbox co-founder Beauchamp about the growth process and the future of the company. When did you realize that Birchbox evolved from a fun shopping experience into a lifestyle brand? Why was the rebranding necessary? From the earliest days, as far back as our first 200 subscribers, our community spoke about Birchbox in a way that sounded more like a relationship than a transaction. (continued on page 47)

The men’s and women’s subscription Birchboxes. J U LY 2 0 1 3 /

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Print campaigns for Montblanc Legend (a Fragrance Foundation Award-winner for Best Men’s Packaging of the Year) and Flash Jimmy Choo.

Inter Parfums licenses: Lanvin’s Me and La Vie de Bohème by Anna Sui.

be sold beyond its own store network at Dillard’s. With regard to its launch calendar, Inter Parfums’ stateside operation is poised for an active year. Recent introductions include Desire by bebe, La Vie de Bohème from Anna Sui and GAP flankers Electric and Bright. The company continues to seek new licenses— “with brands that have no fragrances and those that have been underserved by their current fragrance licensee,” Clarke said.

Inter Parfums USA president Andy Clarke spoke exclusively with Cosmetic World at the company’s Fifth Avenue headquarters about its current wealth of opportunities in the specialty sector. As opposed to the traditional department store channel, Clarke said, “in specialty, you have your own home as well as total A Winning Prestige Player autonomy over marketing your environFollowing the departure of longtime ment.” partner Burberry (and a cool $240 milInter Parfums USA signed its first spe- lion exit payment received), Clarke also cialty store license, GAP, in 2005, and has high expectations for Inter Parfums, since then, many of the domestic brands Inc.’s illustrious collection of prestige it has partnered with have become major licenses, which comprises Lanvin, Jimmy hits in overseas markets—perhaps most Choo, Van Cleef & Arpels, Montblanc, surprisingly in countries where the brand Paul Smith, Boucheron, S.T. Dupont, Balisn’t represented by retail outlets. main, Karl Lagerfeld, Repetto, Alfred “ B a na na R e pu b lic , fo r Dunhill and Anna Sui. instance, is a top ten brand in 2013 will see a full slate of Russia,” Clarke noted. Iconic launches from this roster. Flash American names flourish overby Jimmy Choo, Me by Lanvin seas in department stores, perand Rêve from Van Cleef & fumeries, specialty stores and Arpels are already exceeding travel retailers. expectations, while new introOrganic growth is occurring ductions are forthcoming from in the specialty sector because Boucheron, Anna Sui, Repetto it is a category that is simultaand Paul Smith. neously less trendy (than fashAfter signing a 20-year deal Andy Clarke ion) and highly emotive, Clarke with Karl Lagerfeld last Octosaid. “Personal care is not a cateber, Inter Parfums, Inc. will start gory that’s meant to fit into a store envi- fresh with the brand (rather than marketronment, but stand out,” he explained. “It ing legacy products) beginning in late brings sensuality into an environment 2014. That year will also mark the debut where at times there is none, and repre- of Inter Parfums’ first new fragrances from sents not where a store is now, but where Dunhill and Balmain. it wants to be tomorrow.” A majority of its licenses initially And fragrances developed by Inter Par- approached Inter Parfums—and not the fums USA for specialty retail brands also other way around—Clarke said, due to have lives outside of their stores: bebe, the company’s well-oiled and multi-tiered for instance, was one of the first brands to business model. “We have a complete J U LY 2 0 1 3 /

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network of product developers, packaging designers, a design staff, an international sales team, warehousing capabilities and a sound logistics system,” Clarke said. “And we view our partners as just that—allied members of a long term relationship in which everyone has to succeed in order to grow.” While Burberry represented a significant share of its business, Inter Parfums, Inc. is looking optimistically forward, Clarke said. “It speaks volumes that our stock is at an all-time high; many of our licenses are showing enormous promise.” Inter Parfums USA is also moving beyond fragrance into skin care, cosmetics and hair care. And another significant facet of its business continues to be entrepreneurial projects for companies like Anthropology and Maurices—retailers that are not under license but for which Inter Parfums creates personal care products on a case-by-case basis, Clarke said.

Leadership Philosophy Clarke describes his management style as steadfast, yet flexible—“keep calm and carry on in the face of hectic times,” he says, while always remaining open to adjusting the business strategy when needed. “Personal care is the worst category to just put your toe in the water,” he explained. “It takes a lot of perseverance and promotion. If you’re dedicated, it can be a tremendous opportunity, but it’s certainly not a ‘build it and they will come’ kind of category. “In the beginning, fragrance tends to be an impulse buy,” he continued, “but customers have to see that you’re in it for the long haul—when they come back for the third, fourth and fifth time. Our goal has always been to take our creations from an impulse buy into a destination purchase.” BF

THEBEAUTYBIZ

Inter Parfums: Specialty Store Specialist

rmed with a plethora of specialty store partnerships—including trailblazing stateside players like GAP, Banana Republic, bebe, Brooks Brothers and Nine West—Inter Parfums USA, LLC, a subsidiary of Inter Parfums, Inc., the nearly 30-year-old manufacturer, marketer and worldwide distributor of fragrances, is in full growth mode.

REGIONALCORRESPONDENTS

Camp Gorgeous: A Big Hit At Neiman Marcus

Tom Ford’s fragrance line has become a major cornerstone of his cosmetic business.

The Dior team at Neiman Marcus.

Summer is a great time to regenerate and refresh your beauty batteries. What better way to recharge than with a “beauty day” spent at the cosmetic counters at Neiman Marcus at Lenox Mall during their Camp Gorgeous promotion? All cosmetic specialists’ hands were on deck during the Camp Gorgeous event, which took place last month. The multi-counter promotion generated a lot of traffic, because women came to the store seeking fresh, new products to help with their cosmetic and skin care needs.

The Tom Ford team at Neiman Marcus.

At the Tom Ford cosmetic counter the product specialists had a line of existing and new customers ready for their makeover. Many customers mentioned that they followed their favorite specialist wherever they go, no matter what brand they moved to, thus forging strong relationships and trust with their cosmetic specialist. Tom Ford has developed a strong following in his Ready-toWear apparel line, and is known for his sexy silhouettes. His branding on his cosmetic line follows the same principles, offering his clients the best-of-the-best in quality, packaging, and ingredients. The fragrance line has been a very strong part of the Tom Ford brand, offering a range of exotic, unique fragrances. According to a Tom Ford cosmetic spokesperson, the top sellers include: Illuminating Protective Primer, Café Rose eau de parfum, as well as Tom Ford Cheek Color and Tom Ford Lip Color—a favorite among many of the clients who visited the counter during the promotion. BF

Tom Ford’s Sarai Trammell applying makeup to her loyal customer.

The attractive presentation at the Tom Ford counter.

Fresh’s Kim Volz holding a copy of the May issue of Beauty Fashion. Fresh recently launched their popular Face Mask product in a trio offering.

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REGIONALCORRESPONDENTS

ATLANTA PEACH

by Toni M. Lublin

REGIONALCORRESPONDENTS

Summer Classics As summer approaches and we look forward to weekends at the beach, picnic lunches in the park, and picking fresh berries for that holiday pie, I think of Jo Malone. While visiting Bloomingdale’s in Chevy Chase, Maryland, I was reminded of some of the qualities that make summer memorable—and Jo Malone is sure to become a

Jo Malone’s Hanane Hadine assisting a customer.

Chanel No. 5’s Mimi Tran applying makeup to a customer.

classic fragrance for any time of the year. Let’s start with their Blackberry & Bay Cologne, as Hanane Hadine, counter manager at Jo Malone explained, “Childhood memories of blackberry pickings, a burst of deep, tart blackberry juice behaving with the freshness of just gathered bay leaf and brambly woods, this fragrance is vibrant and verdant.” For that just-out-of-the-shower scent that has a crisp, refreshing burst, try the Lime Basil & Mandarin Cologne. For a more layered effect, the Jo Malone team recommends pairing two scents together to create a more complex fragrance, or trying one of their body crèmes for pure indulgence. For those who may prefer to sit down in a relaxed and quiet setting, and to reminiscence about summer days gone by with friends, give Chanel No. 5 a try. Mimi Tran, Chanel No. 5’s elite makeup artist, described the classic and timeless juice as the “now and forever fragrance.” For consumers that are men, Chanel Bleu for men, with notes of pink pepper, vetiver, grapefruit, and sandalwood, and Chanel Allure Homme, a crisp, clean, warm and sexy scent, would make them impossible to resist.

While evoking memories of the past, these fragrances will create new reasons to enjoy the summer, and make new memories for the future. BF

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Customers check out the Chanel No. 5 products.

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REGIONALCORRESPONDENTS

CAPITOL CHIC

by Bernadette Lacy

FOREIGNCORRESPONDENTS

by Sarah Colton

Takasago’s Raw Materials From China The art of creating fragrances that adapt eastern harmonies to western tastes was the theme of a recent press workshop at the Takasago Paris office.

“D” is for Chinese dates or “Jujube.” A Takasago perfumer, Sylvie Fischer, used Jujube with candied fruits to make the blend called Punch Jujube.

Takasago’s Geraldine Gourdon and Arnaud Guggenbuhl.

Ta k a s a g o ’s m a r k e t i n g director Arnaud Guggenbuhl, who freshly returned from a trip to the land of dragons, presented an i n t r i g u i n g va r i e t y o f Takasago base accords, all with a common theme: the olfactive raw materials which inspired them— ginseng, ginger, ganoderma, and goji bay—also Arnaud Guggenbuhl possess therapeutic properties which have been used in Chinese medicine for centuries. Assisted by Geraldine Gourdon, senior evaluator, Fine Fragrances, and referring to a charming Takasako booklet An Alphabet Primer of Chinese Traditional Medicine, Guggenbuhl led journalists through an array of Takasago fragrance bases which illustrate the “Asian/Fusion” poetry accords Takasago’s perfumers can create. For example, Love Potion created by perfumer Jean Jacques, blends osmanthus, a yellow cluster flower symbolizing love and prosperity, with jasmine, honey, and orange blossom; Chinese Spa by Philippe Bousseton blends Chinese basil, renowned for its antioxidant qualities, with L J U LY 2 0 1 3 /

Muscone, a Takasago captive molecule known for relaxing effects on women; and Chaman by Antoine Lie, combines ganoderma, a mushroom with mystical associations, also known as “the plant with spiritual powers,” with smoky oud and bitter chocolate. Central to Guggenbuhl’s message was the importance of an escalating Chinese cultural pride, coupled with a desire to reclaim and renew traditional tastes and ways, and Takasago’s singular capacity, thanks to its Asian origins and global presence, to build finely balanced east-west fragrance bridges across new territories in unfolding east-west contemporary history. BF

The photos of Takasago’s perfumers at the Paris office.

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FOREIGNCORRESPONDENTS

NOTES FROM PARIS

FOREIGNCORRESPONDENTS

MEMO FROM

ITALY

by Simona Barello

A Dream to Restore the Local Economy Dreams can become reality, and some dreams can even help the economy. This is the story of a self-motivated, venturesome woman who successfully realized her childhood vision. Her name is Barbara Traficante and she was born in Sulmona, a beautiful town in the Abruzzi region in central Italy, which is known for being the hometown of poet Ovid, and for its sugared almond production. “As a child, whenever I entered a confectionery store I loved the feeling of being enveloped by the fragrance of sugared almonds, and I wanted to capture it and keep it on me. This just remained a childhood dream and I never thought of it again. Later on, while traveling around Italy, I discovered many fragrances that were

The Sulmona Essenza display of fragrances and jewelry. J U LY 2 0 1 3 /

Barbara Traficante at one of the shops of Sulmonza Essenza.

inspired by places: Acqua di Parma, Acqua di Capri, and Acqua dell’elba. I told myself that Sulmona deserved its own fragrance, too,” Traficante explained. Thus, she began to research fragrance development in order to create Sulmona Essenza. “The whole process took a long time and a lot of work, because I am neither a chemist nor a nose, so I had to charge a fragrance maker with this task, but they were not able to recreate the fragrance that I had in mind. Even when I brought them sugared almonds, they tended to create cloying perfumes that I didn’t like at all.” In the end they were successful though, and developed a bouquet with top notes of almond, bergamot and sweet orange; middle notes of rose, jasmine, ylang ylang, and orange flowers; and base notes of musk and vanilla Tahiti. “The creation of the fragrance was the easiest part—although, I then had to find the right bottle, as well as a seller who was willing to produce it in small quantities. I did everything else by myself. I designed the logo with this tree of love, as I called it, I invented the packaging, and I promoted the fragrance by traveling to niche perfumery stores in various Italian cities, etc. Last March I presented Sulmona Essenza at Esxence, the trade show of the art of perfumery in Milan, and was very satisfied with the warm welcome that I received, and the [connections I made].” Traficante also designed a pendent featuring the fragrance’s logo, which is made by a local artisan jeweler. She wants to help the local economy, stating, “Sulmona is dying. There are so many people with good ideas here, but they do not dare carry them out. People expect industrial units to be implanted here and [that they will get] jobs, but this is not going to happen any longer. They need to change their mentality and become more dynamic and entrepreneurial.” She continued, “Sulmona is as beautiful as other Italian ‘artistic cities’ and deserves to (continued on page 48)

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A NEW ERA AT THE FRAGRANCE FOUNDATION AWARDS 2013 (continued from page 35)

Cutler Whitman and Michael Simpson (r.) of Fragrance Resources with Michael Rogan of Falic Fashion Group.

Scott Berg of Falic Fashion Group with Elizabeth Arden’s Art Spiro and Karl Gordinier of drom.

Givaudan’s Karen Elliott with Noelle Marois of Bath & Body Works.

Firmenich’s Honorine Blanc with Camille McDonald of Bath & Body Works and Arcade’s Diane Crecca.

Firmenich’s Daria Holley with Laura Slatkin of Nest Fragrances and Harry Slatkin of Slatkin & Co.

Bulgari’s Emmie Salaj and Livia Marotta with Mark Scott of EC Scott Group.

Elaine D’Farley of Self with Alessandra GiansantiZorlas of EuroItaly and Sephora’s Jared Cassof and Carye Campbell.

Arcade’s Philippe Ughetto, Diane Crecca, Serge Jureidini and Rich Nightingale (r.) with Theo Spilka of Firmenich.

Ann Gottlieb of Ann Gottlieb Associates with IFF’s Carlos Benaim.

The Fragrance Foundation’s Mary Ellen Lapsansky with Cosmetic World’s George Ledes, IFF’s Yvette Ross and Fred Rakity of Takasago.

Coty’s Lorrie King (2nd l.) with IFF’s Lorenzo Cavallaro, Julianne Pruett, Doug Tough, Celine Barel and Carlos Benaim.

Kevin Martinez of Details with Givaudan’s Calice Becker and Rodrigo Flores-Roux.

Arcade’s Sonia Milfort with Matt Frost and Sue McEwen of IFF.

IFF’s Denis Ferenc, Julianne Pruett and Veronique Ferval (r.) with Jorge Luis Diaz of Belcorp.

Firmenich’s Debra Butler and Alberto Morillas.

Takasago’s Paul Ireland, Patricia Choux and Olivia Bransbourg (r.) with Coty’s Ruth Sutcliffe.

Firmenich’s Ilias Ermenedis, Lauren Reilly, Yves Boisdron and Armand de Villoutreys.

The Estée Lauder Companies’ Carol Russo and Andrea Shtohryn.

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A NEW ERA AT THE FRAGRANCE FOUNDATION AWARDS 2013

Jennifer Mullarkey of Parlux with Givaudan’s Geraldine Nicolai and Karen Flinn.

BPI’s Patrice Beliard with Rich Nightingale and Sioux Saunders.

BPI’s Jonathan Leacock and Kory Marchisotto with GQ’s Chris Mitchell and Karen Drechsler.

Firmenich’s Daria Holley, Vernon Sankey, Joy Atkinson and Lauren Reilly.

The Fragrance Group’s Alan Beck with Art Spiro of Elizabeth Arden, Firmenich’s Marta Slosarska and Westly Morris of Mane.

Lionel Uzan and Jonathan Zrihen (r.) with Arcade’s Laura Freedman.

Firmenich’s Annie Buzantian with Avon’s Tara O’Flaherty and Isabel Lopes (r.) and Givaudan’s Alison Chaneski.

Symrise’s David Apel, Béatrice Mouleyre, Maurice Roucel and John Lando.

Mane’s Cecile Matton with Richard Herpin and Honorine Blanc of Firmenich.

Takasago’s Mireya Zendejas with IFF’s Helen Murphy, Mara Dumski and Lorenzo Cavallaro.

Takasago’s Olivia Bransbourg, Marie-Lise Jonak and Olivier Herrera.

Art Spiro (2nd l.) with Takasago’s Patricia Choux, Frédéric Jacques and Marie-Lise Jonak.

Arcade’s Laura Freedman, Alice Sciortino (c.) and Sonia Milfort (r.) with drom’s Andy O’Shea and Robert Stapf.

Heidi and Bob Palumbo, Monica Kozlowski and Jane Ruger of Fragrance Resources.

drom’s Dr. Ferdinand Storp and Andy O’Shea (r.) with Sioux Saunders.

Lynda Bolnick, Manny Mazzei and Monica Juguet of Heinz Glas.

Annelise Peterson of Net-a-Porter with John Demsey and Marilyn Gauthier.

Pochet’s Gerald Walle and Boris Zivkovic (r.) with Elizabeth Musmanno.

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A NEW ERA AT THE FRAGRANCE FOUNDATION AWARDS 2013

Elizabeth Arden’s Noreen Dodge, Laurie Dowley, Scott Beattie and Claire Moss.

Chuck and Candy Pratts Price (r.) of Condé Nast with Elizabeth Musmanno.

Vogue’s Sarah Brown, Gwen Flamberg of Us Weekly, Serge Jureidini and Lucky’s Jean Godfrey-June.

Allure’s Linda Wells and Webster Thompson.

Condé Nast’s Jill Bright with Agnes Chapski of Allure.

Richard Blanco with Elizabeth Musmanno.

LVMH’s Terry Darland and Nicholas Munafo (r.) Condé Nast’s Chuck Townsend, Sunhee Grinnell of Vanity Fair and Carlos Huber of Arquiste. with George Ledes and Donna Kalajian Lagani.

Dawn and Samantha Goldworm of 12.29.

Robertet’s Jerome Epinette and Pierre Wulff (r.) with Ben Gorham of Byredo Parfums.

Valentine and Patrick Firmenich.

Sky Ferreira

Emma and Bruce Teitelbaum of RPG.

Public School’s Maxwell Osborne and Dao-Yi Chow.

Ty Hunter and Teddy Tinson.

THE FRAGRANCE FOUNDATION AWARDS 2013 WINNERS: FRAGRANCE CELEBRITY OF THE YEAR Taylor Swift

MEN’S POPULAR James Bond 007 - P&G Prestige Products

HALL OF FAME Linda Wells - Editor-in-Chief of Allure

WOMEN’S LUXURY Florabotanica Balenciaga Paris Coty Prestige

FRAGRANCE HALL OF FAME Red Door - Elizabeth Arden PERFUMER OF THE YEAR LIFETIME ACHIEVEMENT Alberto Morillas Master Perfumer for Firmenich PERFUME EXTRAORDINAIRE OF THE YEAR Robertet for Black Saffron Byredo Parfums RETAIL INNOVATION OF THE YEAR QVC FRAGRANCE OF THE YEAR MEN’S LUXURY Colonia Intensa Oud - Acqua Di Parma MEN’S PRESTIGE Tom Ford Noir - Tom Ford Beauty

WOMEN’S PRESTIGE DOT Marc Jacobs - Coty Prestige

MEDIA CAMPAIGN OF THE YEAR MEN’S Dolce & Gabbana The One For Men Sport P&G Prestige Products WOMEN’S Dolce & Gabbana Pour Femme P&G Prestige Products

WOMEN’S POPULAR Justin Bieber’s Girlfriend Elizabeth Arden

BATH & BODY LINE OF THE YEAR Crabtree & Evelyn West Indian Lime Crabtree & Evelyn

CONSUMER CHOICE MEN’S Acqua di Giò Essenza - Giorgio Armani

COLLECTION OF THE YEAR, INTERIOR SCENT Aerin Home Fragrance Collection NEST Fragrances

WOMEN’S Justin Bieber’s Girlfriend Elizabeth Arden

INDIE AWARD Amber Oud - Kilian Inc.

BEST PACKAGING OF THE YEAR MEN’S Montblanc Legend Interparfums Luxury Brands

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE BLOG POST How to Be Unforgettable - ELLE

WOMEN’S Florabotanica Balenciaga Paris Coty Prestige

SCENT FEATURE The Descendants - Allure

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BIRCHBOX (continued from page 38)

How do you think this rebranding will affect the shopping experience for consumers? We think it will help subscribers and other customers understand more about what Birchbox is and what purpose we could serve in their life. More importantly, there is still so much to come and there always will be. The updated look is really still in phase one; we have many more big ideas, many of which will start rolling out this year. You recently partnered with Color Club. What was behind that decision, and do you have any dream partnerships in the future? Color Club is a blast to work with. They have a great team, they are fun to brainstorm and ideate with, and then the spectrum of colors is completely expansive— anything we could possibly dream up! Dream partnerships are many. I would love to help update older, fantastic brands for this new customer and era. I am passionate and obsessed with the idea that we can help re-imagine those brands and stories because the products are still amazing!

The Wanderlust Collection features the shades: Reign in Spain, Mod in Manhattan, London Calling, and Pardon My French.

Statements like “Where have you been all my life?” and “I think I am ready to go steady,” made it clear that we were building a service/brand/company that was a way of life, not just a necessary part of it. The rebrand helps us show that aspect of our brand visually. Birchbox is a part of your life and world...your life and world are rich, and Birchbox can serve to enhance that. Birchbox is not simply about a monthly treat, it is truly the best way to discover beauty from trying it out, to learning about the products, to shopping. How long has the rebranding process taken? Did you learn anything from it that you’d want to advise to fellow entrepreneurs? Just a few months; we started thinking about it after launching our men’s business. Then during the holidays, we brought more non-beauty and grooming products onto our site (think accessories, food, home decor), and soon we recognized that it made sense to update the visual expression of our brand. We learned a lot through the process and find it very valuable to go through the branding exercise, even if we didn’t change the visual expression. For us a big learning experience was that we would embrace the evolution of the brand—not this one time but on an ongoing basis. How surprised are you from the rapid growth of Birchbox? What steps did you take to accommodate this growth? Very! Words can’t express how surprising it still feels on a daily basis to think of the scale we have today. The most important thing we did to make this possible is hire the best team. Everything stems from their talent, passion, ambition, and relentless drive. J U LY 2 0 1 3 /

How do you balance your professional and personal life? You make it seem effortless. It’s definitely not effortless! You have to try hard to make the people you love in your life feel that love, and make them understand how important they are to you. It is important to me to make them understand that their love and support makes me the person I am. I am lucky. I love the people I work with and I feel blessed spending time with them building Birchbox. I don’t have as much downtime, but my personal feeling is that the happiness I feel at work, spending time with people I care about, does mean I lead a balanced and happy life. Any last advice for aspiring entrepreneurs? Buckle up—nothing can prepare you for the experience of trying to start your own company. It will feel exciting, impossible, hopeful, scary, benevolent...all in the same day or week. Try hard to remember to enjoy the experience of building; you really never “get” to the finish line because as you approach milestones you push out the goal posts. BF

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On The

MEMO FROM ITALY (continued from page 43)

(continued from page 22)

2013 Women’s Health Beauty Awards Fêtes #SocialMoments

Ria Tobaccowala of Google+, Facebook’s Debra Ann Bednar, Aveda’s Rachael Ostrom, Michele Promaulayko and Laura Frerer-Schmidt (r.) of Women’s Health and Danielle Macaluso of L’Oréal Paris.

Sulmona Essenza’s display window.

be valorized, but the only ones who can do this are its inhabitants.” In order to hold on to this idea, Traficante created the cultural association Essentia, of which she is the president, with the express goal of promoting the city Sulmona worldwide. The association also administers the Sulmona Essenza business and reinvests the revenue into new projects, such as developing new women’s and men’s fragrances, as well as organizing an event where the people of Sulmona will get to test various scents and select the next perfume. Indeed, this should help them become more involved and self-confident, so let’s hope it will take place soon! BF

Promaulayko and Frerer-Schmidt with Women’s Health Molly Nover-Baker and Amy Keller-Laird (r.), and L’Oréal/Giorgio Armani’s Kelly Thompson.

Women’s Health harnessed the power of social media at its 2013 Beauty Awards, with categories tapped into real life moments when readers might actually use winning products—“At The Gym,” for instance, or “On Vacation.” The magazine fêted winners at a breakfast event held at New York’s Andaz hotel on June 13 with an exclusive panel comprising digital and beauty industry experts to discuss branding beauty in the social media Frerer-Schmidt with Women’s Health’s sphere. BF Melissa Bordin, and Maybelline’s Cortney Roder and Vanessa Verdino.

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Traficante enjoying Sulmona, her hometown.

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FRAGRANCE DIRECTORY 2013 - 2. Men’s Fragrances Sables

(Annick Goutal) (b) Eau de Toilette Spray 3.4 oz. $128.00

N Safari for Men

(Ralph Lauren) (b) Eau de Toilette Spray 2.5 oz. $52.50; 4.2 oz. $65.00

N Sag Harbor

(Bond No. 9) (a) Eau de Parfum Spray 1.7 oz. $180.00; 3.4 oz. $240.00

N Saks Fifth Avenue for Him

(Bond No. 9) (a) Eau de Parfum Spray 1.7 oz. $180.00; 3.4 oz. $245.00

N Santos de Cartier

(Parfums Cartier) (b) Eau de Toilette Natural Spray 1.6 fl. oz. $78.00; 3.3 fl. oz. $103.00

N Seduction in Black Antonio Banderas

(Puig Fragrances & Personal Care, Inc.) (b) Eau de Toilette Spray 1 oz. $22.50; 1.7 oz. $31.50; 3.4 oz. $40.50

N 1775 Royal Copenhagen

(Five Star Fragrance Company) (c) Eau de Cologne Spray 3.3 fl. oz. $45.00

N Sex Appeal for Men

(Coty US LLC) (c) Cologne Spray 3 oz. $17.75

N Silver Bond

(Bond No. 9) (a) Eau de Parfum Spray 1.7 oz. $260.00

N Soul 2 Soul McGraw

(Coty US LLC) (b) Eau de Toilette .5 oz. $18.00; 1 oz. $25.25; 1.7 oz. $31.50

N Stetson

360° Red for Men

(Falic Fashion Group) (b) Eau de Toilette Spray 1.7 oz. $42.00; 3.4 oz. $55.00

N Tom Ford

(Tom Ford) (b) Eau de Toilette Spray 1.7 oz. $60.00

N Tom Ford Noir

(Tom Ford) (a) Eau de Parfum 1.7 oz. $90.00; 3.4 oz. $125.00

N Tommy Bahama for Him

(Parlux Fragrances, LLC) (c) Eau de Cologne 1.7 oz. $54.00; 3.4 oz. $69.00

N Tommy Bahama Set Sail Martinique

(Five Star Fragrance Company) (c) Eau de Cologne Spray 1.7 fl. oz. $38.00; 3.4 fl. oz. $58.00

N Tommy Bahama Set Sail St. Barts

(Five Star Fragrance Company) (c) Eau de Cologne Spray 3.4 fl. oz. $58.00

N Tommy Hilfiger Freedom

(Aramis, Inc.) (b) Eau de Toilette Spray 1 oz. $34.00; 1.7 oz. $50.00; 3.4 oz. $65.00

N Tommy Hilfiger Freedom Sport

(Aramis, Inc.) (b) Eau de Toilette Spray 1.7 oz. $50.00; 3.4 oz. $65.00

N Tommy Hilfiger tommy

(Aramis, Inc.) (c) Cologne Spray 1 oz. $25.00; 1.7 oz. $45.00; 3.4 oz. $57.00

N True Religion Drifter Men

(Coty US LLC) (c) Cologne 1 oz. $12.00; 3.5 oz. $30.28 Cologne Spray .75 oz. $12.00; 1.5 oz. $18.73; 2.25 oz. $23.58

(Elizabeth Arden) (b) Eau de Toilette 1.7 oz. $59.00; 3.4 oz. $79.00

(Coty US LLC) (c) Cologne Spray 1.5 oz. $18.73

(Elizabeth Arden) (b) Eau de Toilette 1.7 oz. $59.00; 3.4 oz. $79.00

N Stetson Black

N Stetson Sierra

(Coty US LLC) (c) Cologne Spray 1.5 oz. $18.73

N Terre d’Hermes

N True Religion Men

N Tuscany per Uomo

(Aramis, Inc.) (b) Eau de Toilette Natual Spray 3.4 oz. $60.00

N 23 by Michael Cologne

(Hermes Paris) (a) Pure Perfume Spray 2.5 oz. $121.00; 6.7 oz. $215.00 (b) Eau de Toilette Spray 1.6 oz. $79.00; 3.3 oz. $110.00; 6.7 oz. $178.00

(Five Star Fragrance Company) (c) Cologne Spray 1.7 oz. $35.00; 3.4 oz. $45.00

(Falic Fashion Group) (b) Eau de Toilette Spray 1.7 oz. $42.00; 3.4 oz. $55.00

(Hermes Paris) (b) Eau de Toilette Spray 1.6 oz. $92.00; 3.3 oz. $128.00

N 360° Black for Men N 360° for Men

(Falic Fashion Group) (b) Eau de Toilette Spray 1.7 fl. oz. $42.00; 3.4 fl. oz. $55.00

N Un Jardin en Mediterranee

N Un Jardin Sur le Nil

(Hermes Paris) (b) Eau de Toilette Spray 1.6 oz. $92.00; 3.3 oz. $128.00

Un Jardin Sur le Toit

(Hermes Paris) (b) Eau de Toilette Spray 1.6 oz. $92.00 (n) Eau de Toilette Spray 3.3 oz. $128.00

N Unforgivable by Sean John

(MAC Cosmetics) (b) Eau de Toilette 1 oz. $32.00; 2.5 oz. $57.00; 4.2 oz. $74.00

N UNLTD by Mark Ecko for Men

(Parlux Fragrances, LLC) (b) Eau de Toilette Spray 1.7 oz. $45.00; 3.4 oz. $55.00

N UNLTD The Exhibit by Mark Ecko for Men

(Parlux Fragrances, LLC) (b) Eau de Toilette Spray 1.7 oz. $45.00; 3.4 oz. $58.00

N Untouchable for Him

(Avon Products, Inc.) (b) Eau de Toilette Spray 2.5 oz. $26.00

(Parlux Fragrances, LLC) (b) Eau de Toilette 1.7 oz. $57.00; 3.4 oz. $70.00

N Voyage d’Hermes

(Hermes Paris) (b) Eau de Toilette Refill 4.2 oz. $103.00 Eau de Toilette Refillable Spray 1.2 oz. $92.00; 3.3 oz. $128.00

N Wall Street

(Bond No. 9) (a) Eau de Parfum Spray 1.7 oz. $180.00; 3.4 oz. $245.00

N Washington Square

N Usher for He

(Bond No. 9) (a) Eau de Parfum Spray 1.7 oz. $160.00; 3.4 oz. $230.00

(Elizabeth Arden) (b) Eau de Toilette Spray 3.4 oz. $65.00 Eau de Toilette Spray .5 oz. $18.99; 1 oz. $35.00; 1.7 oz. $50.00

N Usher VIP

(Elizabeth Arden) (b) Eau de Toilette Spray 1.7 oz. $50.00; 3.4 oz. $65.00

N Vera Wang for Men

(Coty Prestige) (b) Eau de Toilette 1.7 oz. $55.00; 3.4 oz. $72.00

N Versace Man Eau Fraiche

(Euroitalia Srl.) (b) Eau de Toilette Spray 1 oz. $41.00; 1.7 oz. $57.00; 3.4 oz. $73.00

N Versace Pour Homme

(Euroitalia Srl.) (b) Eau de Toilette Spray 1 oz. $45.00; 1.7 oz. $58.00; 3.4 oz. $76.00

N Versace the Dreamer

(Euroitalia Srl.) (b) Eau de Toilette Spray 1.7 oz. $60.00; 3.4 oz. $76.00

N Vetiver

(Annick Goutal) (b) Eau de Toilette Spray 3.4 oz. $128.00

N Vetiver

(Guerlain, Inc.) (b) Eau de Toilette Natural Spray 1.7 oz. $69.00; 3.4 oz. $91.00

N Vicky Tiel Ulysse

(Five Star Fragrance Company) (b) Eau de Toilette Spray 3.3 fl. oz. $57.50

N Vince Camuto for Him

(Bond No. 9) (b) Eau de Parfum Spray 1.7 oz. $190.00; 3.4 oz. $255.00

CLASSIFICATION CODES: (a) Eau de Parfum (b) Eau de Toilette (c) Cologne, Eau de Cologne, Other THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD

JULY 2013 /

(Victorinox Swiss Army) (b) Attitude Eau de Toilette Spray 1.7 oz. $52.00; 3.4 oz. $68.00 Classic Eau de Toilette Spray 3.4 oz. $64.50 Forest Eau de Toilette Spray 3.4 oz. $68.00 (c) Unlimited Energy Cologne $75.00

N UR

(Elizabeth Arden) (a) Eau de Parfum Spray 1.7 oz. $50.00; 3.4 oz. $65.00

Victorinox Swiss Army

/ B E A U T Y FA S H I O N

N West Broadway N Wild Country

(Avon Products, Inc.) (c) Cologne Spray 3 oz. $17.50

N X Rocawear

(Elizabeth Arden) (b) Eau de Toilette Spray 3.4 fl. oz. $65.00

N Xeryus

(Parfums Givenchy, Inc.) (a) Eau de Parfum Spray 3.3 fl. oz. $90.00

N Xeryus Rouge

(Parfums Givenchy, Inc.) (b) Eau de Toilette 1.7 fl. oz. $59.00; 3.3 fl. oz. $78.00

N Z Zegna

(Ermenegildo Zegna) (b) Eau de Toilette Natural Spray 1.7 oz. $62.00; 3.4 oz. $76.00

N Zegna Forte

(Ermenegildo Zegna) (b) Eau de Toilette Natural Spray 1.7 oz. $62.00; 3.4 oz. $76.00

N Zegna Intenso

(Ermenegildo Zegna) (b) Eau de Toilette Natural Spray 1.7 oz. $62.00; 3.4 oz. $76.00

N Zegna Uomo

(Ermenegildo Zegna) (b) Eau de Toilette Natural Spray 1 oz. $46.00; 1.7 oz. $64.00; 3.4 oz. $80.00

N Zen for Men

(Shiseido Cosmetics (America) Ltd.) (b) Eau de Toilette 1.6 fl. oz. $55.00

available at nordstrom