Beauty Professional Ireland by BAD BOY MEDIA

In this issue: Education & Training 2013 pull-out supplement sponsored by

Volume 4 Issue 2 March / April 2013 €5.20 / £4.45

Beauty Nominated for Best Business to Business Magazine of 2012

P R O F E S S I O N A L

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Beauty Professional

Welcome 100% irish

The team Managing Director: Chris Dunican chris@exigome.com Editor: Lucy Earley lucy@exigome.com Advertising: Catherine Dunne catherine@exigome.com Administration & Accounts: Linda Horan accounts@exigome.com Contributors Bronwyn Conroy Elaine Ryan Liz McKeon Judith Cooper Mark O‘Keeffe Jennifer Rock Dympna Fitzgerald

Nominated for Best Business to Business Magazine of 2012

Editor's Note

Memberships: memberships@beautyprofessional.ie

Design: Minx Design ruth@minxdesign.ie Print: SPS, Wicklow, Ireland Published by: Exigo Media & Events Ltd. Unit 7B, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429

Dear Reader,

Welcome to our March / April 2013 issue! We have an exciting magazine for you this month - industry news, product news, innovations and ideas for you to feast your eyes upon! We have an excellent pull-out supplement focusing on EDUCATION AND TRAINING for your beauty career during 2013. Take a look at the beauty training possibilities open to you, and your staff. Setting high standards within our sector starts with each and every one of us! We welcome contributions from Bronwyn Conroy, who reports on keeping our loyal customers; Liz McKeon who reinforces the importance of face-to-face business and networking; and, an equine-style warning from the grouch master herself, The Beauty Stig. In our popular new hair section, we look at opportunities for your beauty business and how haircare can make a difference! As we enter the season that we like to call: “a tad warmer than the last one,” remember that planning is so important. Have you thought about commercial opportunities for your business this spring and summer? To this end, we have sourced some excellent special offers through our advertisers and you can find these throughout the magazine! We welcome your feedback, so please do not hesitate in contacting me directly with any news stories, ideas or even an ol rant at: editor@beautyprofessional.ie

2012

Lot of love, Lucy xxx PS: Remember Beauty Professional Ireland is 100% Irish, committed to supporting Irish jobs

To go straight to

www.beautyprofessional.ie

just use your smartphone on this QR code Beauty Professional Magazine recommends “Scan” from QR Code City which is available to download for free from your Market or App Store! Whilst every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

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Beauty Professional Ireland••••• 3

ANd dANcE INsPIrEs TrEATMENT … Friend of the legendary ballerina Anna Pavlova, the Dr Nadia PAYOT, taken-aback by the youth of her body and yet the premature ageing of her face, was the first to associate gesture and treatment, to create the famous 42-step movement massage. A veritable choreography at the service of beauty.

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Beauty Professional

contents 6 10 12

Newsworthy The latest Industry News Don’t Ask…Don’t Get Are you owed taxback? On Repeat Bronwyn Conroy on repeat biz Irish Skincare The latest Skincare Products

Tantalise The latest in Tanning

Waxperts A look at the fab homegrown brand

Out and A Pout Some nice piccies!

In The Salon All the latest salon and spa products

Hair Consultation Mark O’Keeffe on hair training

Haircare Fabulous hair products

36 Warpaint Feature MUA Marijanna Martin! 40 Irish Warpaint The latest Make-Up Products 44

Irish Nails Pretty Nail things!

Nail Bar What’s trending

Retail Focus Easter lust-haves

LA Review LA Creative Academy under the spotlight

52 54 56 57

Liz McKeon On how to network

Naturamatics An intro!

HAVING TROUBLE FINDING A LOCAL INSURANCE PROVIDER?

Nutrition Judith looks at skin and health

BEAUTY INSURANCE IN IRELAND COULD NOT BE EASIER

59 60 63 64

MIZU Review Mizu in Dundalk My Hero Ciara Daly’s new brush

Totalcare Dympna Fitzgerald on her new range of products. The Stig Horses around… Classifieds WORDSEARCH WIN €200 worth of Beauty Products from Naturamatics

“DON’T RENEW YOUR PRESENT POLICY WITHOUT TALKING TO US FIRST; YOU’LL BE HAPPY YOU DID.” We are Ireland’s specialists in providing insurance for the professional beauty industry and professional hair industry for over 19 years and have an exclusive insurance policy designed for salons and therapists which can give you: Very Competitive Terms Widest Available Cover Beauty and Hair Treatment Risk can be included Cover for sun-bed use available Fast and efficient claims handling service Full range of financial services Premium can be spread over 8 months Personal and prompt service Cover for nail technicians, mobile therapists and make-up artists.  Visit us at www.groh.ie  Best home and car insurance rates         

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The Salon Insurance Specialist GUNN ROBINSON O’HIGGINS LTD INSURANCE BROKERS 19 Priory House, Priory Hall, Stillorgan, Co. Dublin Phone: 01 283 5252 Fax: 01 283 5251 GUNN ROBINSON O’HIGGINS LTD. IS REGULATED BY THE CENTRAL BANK OF IRELAND SCHEME UNDERWRITTEN BY RSA Group, Dublin.

Beauty Professional Ireland••••• 5

News Worthy

COFRI is NEW DISTRIBUTOR OF Mii

CREATIVE ACADEMY WELCOMES NEW BRANDS! Creative Academy has been appointed as the new Irish Distributor for Hand & Nail Harmony and Gelish. Creative Academy will be launching the innovative Gelish line at the Irish Beauty Trade Show on the 3rd and 4th of March in the RDS, Dublin at stands D7 & D13. “We are so excited to introduce Hand & Nail Harmony and Gelish to our customers. Our customers have been requesting more colour selection and longer lasting products. Gelish is an award-winning, amazing product range that causes absolutely no natural nail damage, is available in 120 colours, lasts for three weeks and removes in 8-10 minutes with no filing needed. The future looks very bright!” Creative Academy Directors Karen O’Neill and Marina Egan enthused. Danny Haile (pictured here) started Hand & Nail Harmony in 2009. He invented and patented Gelish®, manufactured by Hand & Nail Harmony. Gelish is the first brush-on/soak-off gelpolish fusion. It has been seen on music stars such as Katy Perry, Rhianna, JLo and Ciara. Stars insist on: “getting Gelished” before any red carpet event. For more information, check out: www.creativeacademy. ie, or call: +353 (0) 1 4295122

6•••••Beauty Professional Ireland

Cofri Cosmetics is delighted to announce that they are the new distributors of Mii make-up. They will be at stand E13 at the Irish Beauty Show if you would like to check out some of the products. What’s being said about Mii: “Elle loves!” elle.co.uk “Beauty Director’s Pick”, Stylist. “… the best of both worlds – products infused with gemstones and a mineral composition range that incorporates conventional make-up!” The Daily Express. Go to: www.cofricosmetics.co.uk

TANORGANIC LAUNCHES SELF-TANNING OIL! TanOrganic has added another fantastic self-tanning product to their range, the new TanOrganic Self-Tanning Oil! Cosmetic lovers have been shifting from waterbased lotions to moisturising body oils over the past few years. The same path is predicted to eventually follow for selftanning products. “Water based products evaporate off the skin, unlike deeply hydrating moisturising oils. To ensure a natural looking tan, you need a product that won’t dry out and cause the skin to flake, as this is the number one tell-tale sign of a faux tan,” commented Noelle O’Connor, Creator of TanOrganic. For more information go to: www.tanorganic.com

News Worthy

FaceFX Make-Up Celebrate First Year Anniversary

waverley academy news Internet and YouTube sensation Little Kiva has joined the Waverley Academy‘s make-up team! Her international fame has also made her the chosen Irish star to promote the international make-up brand Illamasqua on her YouTube channel. Her talent has seen her become one of the most popular make-up artists on the internet, with more than 13 million views! Courses with Little Kiva at The Waverley Academy start in April. The Waverley Academy also continue their expansion plans with a new premises beside Cork City. The new college is ideally located on the Kinsale roundabout next to Cork City, and will provide a range of Diploma courses in hair, beauty and make-up as well as short courses including Waxing, Eyelash Extensions and Tanning. Courses start from a very affordable €50. For more information on courses, call +353 (0) 1 408 9769 or visit www.academy.ie

FLAIR TO DISTRIBUTE CHINA GLAZE Flair Hair & Beauty Supplies has become the official distributor of China Glaze. China Glaze is one of the top professional nail care products on the market. Its unique, one-of-a-kind formula contains a special balance of polymers, to maintain colour, shine and lustre; and resins, to enhance flexibility and adhesion. These elements work together to create a nail lacquer that is chipresistant, long lasting and durable. China Glaze unique lacquers contain China Clay as a nail hardener, the same material that gives porcelain its shiny finish. These glossy lacquers work in perfect cohesion with China Glaze professional nail treatments for lasting strength and durability. All China Glaze colours are free of DBP, Toluene and added Formaldehyde. To stock this product or for more information, contact flair at +353 (0) 45 898501, email us at sales@flair.ie or shop online at www.flair.ie

In March 2012, FaceFX launched at the Irish Beauty Show in the RDS. It's been full steam ahead for the professional theatrical and media make-up company ever since. There was a huge response at the show and many contacts and loyal customer relationships were formed over the two-day event. FaceFX sponsored the first ever Bodypainting competition in Ireland in July, to achieve its objective of promoting creativity and expressive art within the make-up industry. They were also the exclusive supplier for the Dublin Zombie Walk 2012. Ten thousand people, dressed as zombies, walked the streets of Dublin to raise money for Barnardos and The Irish Cancer Society. Halloween was another major busy time for FaceFX. Orders were 'out the door' constantly for the three weeks leading up to the event. The company sells top pro make-up ranges Kryolan and Graftobian. They recently added: Premiere Products Inc., Wolf FX, Make-Up by Dave Stoneman, Nimba Creations (prosthetics), Cameleon Bodypaints and Iwata Airbrushes to their stock. “We have had a fantastic first year in business, looking back. We have steadily grown to become one of Ireland's leading distributors of theatrical and media make-up supplies to many colleges / schools, films and theatre productions. We have continue to grow in popularity amongst top make-up artists”, commented MD, Christine Penston. For more information: Email: info@facefxmakeupsupplies. ie, Tel: +353 (0) 1 201 1081. Go to: www.facebook.com/ FaceFXmakeup

NEW HE-SHI UK DISTRIBUTOR ANNOUNCED He-Shi has announced that Euro Products will be their exclusive UK Distributor from March this year. Euro Products has fifteen years experience in beauty brand distribution and a strong customer service ethos supporting their brands through training and marketing. “This is a very natural progression for the brand. Euro Products is a sister company of He-Shi and the UK is a key market and we are excited with the opportunity,” commented He-Shi Business Development Director, Shelley Martin. Euro Products exclusively represent a selection of top selling beauty brands including Skinician Skincare, Lashaholic Eyelashes And Karaja Makeup and other salon essentials. For further information on He-Shi products contact Euro Products on T: +44 (0) 845 301 2107 or W: www.euro-products.co.uk

DATES FOR PROFESSIONAL BEAUTY DUBLIN 2013 ANNOUNCED On the 6th and 7th of October 2013, the RDS Dublin once again plays host to Professional Beauty Dublin 2013. Now a firm fixture in the diaries of Irish beauty and spa professionals based in the North and South. Entry to Professional Beauty Dublin 2013 is free for those visitors who register in advance. For more information or to pre-register online visit www.professionalbeauty.ie

Beauty Professional Ireland••••• 7

International News Worthy

A DATE FOR YOUR DIARY PROFESSIONAL BEAUTY NORTH 2013: The 13th and 14th of October 2013 at Manchester Central sees Professional Beauty North 2013 roll into town. Entry to Professional Beauty North 2013 is free for those visitors who register in advance. For more information or pre-register online at www.professionalbeauty.co.uk

‘THE HOBBIT’ NOMINATED FOR an OSCAR ‘The Hobbit’ has been nominated for an Oscar – for its makeup artistry. The team was led my make-up maestro Peter Swords King, who previously worked on The Lord of The Rings. Apparently, Yaks (as in the Himalayan bovines) were sheared to create some of the shaggy beards used in the blockbuster! Congratulations to two Irish MUAs Lizanne Proctor and Fiona Walsh who worked on the prosthetics.

A GERMAN FAVOURITE! German salons and spa professionals recently voted for DR. GRANDEL as their favourite skincare brand. Managing Director Michael Grandel felt especially honoured to receive the 2012 Best Professional Skin Care Brand Award from the Beauty Forum magazine. For more information go to: www.beautyproductsireland.com

BEAUTY DÜSSELDORF One of the world’s leading international beauty trade fairs, BEAUTY DÜSSELDORF takes place from the 15th to the 17th of March 2013. BEAUTY DÜSSELDORF will showcase the latest trends and developments in the wellness and spa industry. The trade programme will focus on wellness applications, body treatments and businessrelated topics. Check out: www.beauty-international.com

SUNFX WINS AMERICAN SPA MAGAZINE AWARD 2012! JETSETTING! Vita Liberata had a strong back stage presence recently at the Golden Globes where they gifted celebrities including Nicole Kidman, Jon Bon Jovi and the cast of Glee with luxury Vita Liberata goodies. Back in the UK, the Vita Liberata VIP team spray tanned Rylan Clarke at the beginning of January before he entered the Celebrity Big Brother house. They also supplied him with enough self-tan in the house to keep him beautifully bronzed until the Grand Final! They have also been spraying David ‘The Hoff’ Hasselhoff on a weekly basis as he entertains audiences in the Manchester Opera House annual Pantomime. 8•••••Beauty Professional Ireland

The readers of American Spa Magazine recently voted SunFX: 'America’s Favourite Sunless Tanning Line 2012‘. The American Spa Professional Choice awards recognise industry excellence in key areas of the beauty industry. The awards are chosen by American Spa Readers who are the key decision-makers in USA high-end salons, day spas, resort spas, destination spas and medical spas. For more information on SunFX visit www.sunfx.ie

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Business Of Beauty

Don’t Ask – Don’t Get! Do you know about all the possible entitlements you could claim for? Elaine Ryan examines tax refunds. Despite the continuing recession, the government is still happy in the knowledge that it will retain millions in the exchequer each year due to unclaimed tax refunds. So I want to highlight some tax back options you may not be aware of: Business Wise From a business point of view, under the Seed Capital Scheme, if you have started up and work full-time in your own company, you can claim back the Income Tax you paid in the previous six years, to invest equity into the Company, subscribed to as shares. Private Rent Rent payment tax relief by tenants paying to private landlords is being phased out, so only tenants renting before the 7th of December 2010 will still qualify for Rent Relief in 2013 up to a maximum of €1,000 for a single person and €2,000 for a married person. If you are aged over 55: relief available is €2,000 and €4,000 respectively. This relief will be phased out by 2017. Meds All qualifying medical expenses can be claimed at the standard rate of 20%, with the exception of nursing home expenses which is allowable at the higher rate of 41% if applicable, however, there is a timeframe in which you have to claim this relief. A claim for tax relief must be made within four years after the end of the tax year to which the claim relates. Most of us would assume that, as we are working and not in receipt of a Social Welfare payment, that we would not be entitled to any medical assistance. However, the GP only card will cover all visits to the doctor for your family. The means test is based on net income after the deduction of Tax, PRSI and reasonable expenses on rent, mortgage, childcare and travel to work. The cards will be granted if your remaining income after these deductions does not exceed the following guidelines for 2013:

Carers As a lot of people are unaware of how the payroll system works, they don’t know how or what they are entitled to claim. One tax credit that can be forgotten is Homecaring Spouse Credit, as it is not automatically given, you must apply to Revenue to claim this. This is available to a spouse in a one-earner family, where the spouse is staying at home to care for the children. The homecarer is allowed to earn up to €5,080 income of their own - thereafter the credit is reduced, reaching zero if their income exceeds €6,620. One Parent Families There is also a one-parent family credit that applies to a single or separated person or a person who has joint custody of their child and if you can show that your child resides with you for some part of the relevant tax year. This credit is similar to the married credit which will give each parent an additional 1,650 tax credit allowing them to pay less tax and thus increasing their net take home pay. This relief is not available to an unmarried couple living together. Dependants The Dependant Relative credit is available to any individual who maintains a relative at his/her expense, once the relatives' income does not exceed the contributory pension. Also medical insurance relief and health expenses relief can be claimed in respect of the dependant relative. One means of increasing your workforce without the cost is Revenue’s Jobsbridge.ie scheme. It offers an internship of six to nine months to people who have been signing on as available to work and getting a payment or credits for at least three months. This scheme is beneficial to both employer and intern, as the intern will receive an extra €50 per week, as well as their welfare payment; also gaining new skills and training to help them in the future. The employer benefits from no wage expense and they get to correctly train the intern in a way that they prefer. It might be a cost effective solution to outsource some aspects of your business, like payroll and bookkeeping; giving you more time to spend trying to increase sales and leaving the stress and hassle to someone else.

GUIDLINES FOR 2013: Single / living alone Single living with family Married couple (single parent) The above guidelines will increase for each additional dependent child: The 1st two children under 16 for subsequent children under 16 The 1st two children over 16 For subsequent children over 16 For children over 16 in full-time education

10•••••Beauty Professional Ireland

Under 66 76 246 400 57.00 61.50 58.50 64.00 117.00

Over 66 302 260 447

Elaine Ryan, is an Accounts Technician who has worked for over ten years in different sectors, and has gained excellent hands on accounts experience. Now a qualified Accounts Technician, she started Accurate Books – an accountancy service that offers competitive rates and continued advice in 2011. For more information and a free consultation contact Elaine Ryan: +353 (0) 868248575 or email: accuratebooks23@ yahoo.ie

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Consultation is of key importance for a cosmeceutical skin care brand and choosing Profound can bring your business to new heights. By offering cosmeceutical solutions for over 30 different skin conditions your business will experience a high level of customer satisfaction.

The results oriented brand of choice for discerning Skin Care Professionals, Beauty Salons, Day Spa’s, Destination Spas & Medical Spas. Éminence Organic Skin Care offers a broad range of face and body care for a wide variety of applications and skin types that can be tailored to suit your business.

Tried and tested, Profound Skin Care delivers results that are guaranteed to add to the confidence of trained therapists. High levels of active ingredients including AHA’S, BHA’s, enzymes, Vitamins, herbs and peptides offer dramatic results. Skin Peels developed by Dr. N.J. Daniello, powerful prescriptive facial protocols and affordable Microdermabrasion for all skin types from acne to ageing and much more.

Your clients will immediately see and feel the difference from highly concentrated formulas; vitamins, anti-oxidants, and natures most potent firming and exfoliating actives all derived from the highest concentration of natural & organically grown herbs, fruits and vegetables, hand-selected to guarantee the highest quality.

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Skin regeneration is stimulated and the natural healing power of skin is awakened. Time proven products & treatments will help your clients achieve and maintain their best skin condition in just 3 easy steps. Your business can now offer skin smoothing, pore reducing ingredients that can retexturise your client’s skin within 21 days!

Extensive research has proven the dramatic results of Eminence; Bearberry Eye Repair clinically proven to decrease wrinkle depth by up to 40%, 70% using LegActif™ firming leg treatment saw contours reduced by .5 cm in just 2 weeks! 100% of users of Bamboo Firming Fluid saw immediate skin firming.

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Consultation Feature

Repeat That? Do you want to increase loyal repeat clients? Bronwyn Conroy tells you how to do just that! The beauty industry is all about repeat business. We need clients to return for more treatments and to buy our corresponding homecare products. Without returning clients - we cannot survive. It is more cost effective to target our existing client base than to attract new customers. No advertising costs will be incurred, it just requires an up-to-date database for loyalty schemes and special offers. It is far more effective to offer incentives to your existing client base than to do deal websites. Deal websites are for people who chase the next deal, the salon involved rarely makes money, or attracts new clients. When we are initially attracting clients, certain factors are very important: Location Is it in the correct demographic area? Is there parking? What other shops are in the area? Appearance Both the salon and its staff members will be judged on appearances. The salon must be clinically spotless with the duality of being a relaxing environment. Prices While you want to make a profit to stay afloat, it is vital that the prices are competitive. This especially applies to monthly maintenance treatments such as waxing and tinting. Knowledge of the Products Therapists must attend the training courses for each product range. If they do not have adequate product knowledge - they do not have the confidence to sell. Regular refresher courses are a great way to re-focus and re-motivate. Friendliness An enthusiastic, friendly therapist will build a loyal client base very quickly. Advertising & Social Media You will need a targeted public relations and marketing strategy to promote the products and services you are offering. A bad product / service which is marketed well will outlive a good product / service which is not marketed properly. Do some research into marketing, do a course or hire a marketing / PR agency. 12•••••Beauty Professional Ireland

When we are looking for our clients to return: V New clients should receive an email, thanking them for their business, looking for feedback and offering them a loyalty programme. V Clients are the best advertisement for a salon. To ensure good word of mouth treatments and service must be consistent. V A loyalty scheme should be in place whereby for every 10 facials you get 1 free or a some similar type of reward. V Social Media offers such as: a free 20 min back massage with all facials or 20% off treatments on quieter days. V It is important to stay in contact with clients to remind them that you are there without being invasive. V Try promotional evenings with a glass of wine for each customer and a make-up demo or skincare demo. Don’t be afraid to contact your product suppliers for sample (goody bags) support or point of sale items to help promote their products, which you are selling!

For details of all courses currently being offered at the school visit their website, www. bronwynconroy.com

Graham Anthony The First Name in Beauty

Graham Anthony has added the Hive of Beauty product range to include Solutions, Options, Rituals and Lash by Hive, which now joins our established brands Decleor, Payot, and Royal Effem in our stable of products, making us a one stop shop for all your beauty product supplies including Furniture and Equipment.

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Skincare Products

Delicately Does It! Help your client prepare for the summer by offering post-Winter skin repair for delicate skin.

SENSITIVITY The Product: Decleor Aroma Cleanse Micellar Water USP: A Micellar water with Rose Essential Oil, which protects the skin against aggressors, and soothing bisabolol extracted from Candeia Wood Essential Oil. In a single sweep, the micelles in this crystalline water trap all impurities like micro-magnets. It provides a pleasant feeling of freshness with no rinsing required and does not leave any oily residue. The light Rose floral water note is gentle on even the most sensitive skin. Price: (RRP) €37.60 Contact: Graham Anthony & Co. Tel: +353 (0) 1 822 2711

ALL EYES The Product: REN Keep Young and Beautiful Anti-Ageing Eye Cream USP: An ultra lifting, firming and replenishing eye cream that dramatically reduces the appearance of wrinkles, crow’s feet and deep expression lines around the delicate eye area. The eye contour appears smoother, tighter and revitalised. How to Use: Apply one pump to the skin around both eyes. Gently pat without rubbing until absorbed. Contact: Bluesky Products, +353 (0) 1 4610 645

14•••••Beauty Professional Ireland

SUPER STAR The Product: GloTherapeutics – Super Serum USP: This wonder serum repairs, tightens and strengthens the skin’s cell matrix for the ultimate in anti-aging treatments. With its active ingredients it reduces wrinkle density and volume while healing the skin; and facilitates the synthesis of skins components. How to Use: Apply to the skin in the evening and leave to penetrate for 30 minutes, use 2-7 times per week. Price: (RRP) €115.00 Contact: www.skinlogiconline. com

DELICATO The Product: MATIS Reponse Delicate Face Care Mask USP: This mask offers complete care for sensitive or delicate skin through its dual action system over time. Its ‘Chrono-soothing’ active ingredients provide rapid soothing action. The verbena and camomile fragrance adds to the feeling of freshness. Skin is smoothed and the complexion looks more even, while redness is diminished. How To Use: Apply to thoroughly cleansed face and neck. Leave for 10 minutes and remove with MATIS Lime Blossom Lotion. Price: (RRP) €38.60 Contact: Star Products International +353 (0) 1 460 5055, www.spi.ie

Cellular The Product: NEW Lanèche Phyto Cellular Treatment USP: The stem cells that occur naturally, reduce as we age; causing reduced vitality and recuperation ability of the skin. To keep skin vital, the stem cells in the basal layer will, therefore, have to be protected and activated. The Lanèche Phyto Cellular treatment gives the skin an intensive boost. In this treatment, the stem cells of the apple variety Uttwiler Spätlauber protects the condition of the human stem cells, resulting in an optimal division and function of the skin’s stem cells. Price: Beauty Products Ireland have an excellent starter package for €109.95, to introduce the product including point of sale. Contact: www.beautyproductsireland.com, Tel: +353 (0) 52 613 6433

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We offer exclusive, ultra-effective products We exclusive, products andoffer a world classultra-effective training programme and a Therapists world class Beauty aretraining the best.programme Beauty Therapists are the best.

and treatments and treatments to ensure your to ensure your

That’s why we’re the No. 1 choice of the Beauty Therapist That’s why we’re the No. 1 of the Beauty Therapist and distinguished Salons &choice Spas worldwide. and distinguished Salons & Spas worldwide.

IT’S WHAT WE PUT IN THAT MAKES ALL THE DIFFERENCE. IT’S WHAT WE PUT IN THAT MAKES ALL THE DIFFERENCE.

visit us on

STAND CHOSEN B3 by the World’s Best

Decléor, the world’s trusted leader in professional Aromatherapy skincare, is dedicated to providing your client with a unique experience that delivers the best in care and the ultimate results. We offer exclusive, ultra-effective products and treatments and a world class training programme to ensure your Beauty Therapists are the best. That’s why we’re the No. 1 choice of the Beauty Therapist and distinguished Salons & Spas worldwide.

IT’S WHAT WE PUT IN THAT MAKES ALL THE DIFFERENCE.

Skincare Products

EVEN DEEPER

NIGHT AND DAY The Product: PAYOT AOX Riche Cream USP: A delicately pearly, extremely rich cream which fights all the signs of skin-ageing: wrinkles, loss of firmness, pigmentation marks, loss of radiance; and it can be used during the day too. Your client’s skin will be left intensely nourished and soft. How to Use: Use on perfectly cleansed skin, apply morning and evening, on the entire face and neck. Price: RRP €176.50 Contact: Graham Anthony & Co. Tel: +353 (0) 1 822 2711

The Product: Profound Skin Care’s Active Gentle Cleanser USP: Newly launched from Profound Skin Care, this Active Gentle Cleanser with six botanical extracts is a must have spring clean for sensitive and dry skin types. Available in retail and professional sizes, the cleansing gel wash is very gentle while it deep cleanses the skin, leaving an incredibly soft texture. Ingredients such as rosemary, sage, carrot and hyalouronic acid soften and hydrate, while drawing out impurities. Suitable for all sensitive skin types including rosacea. How to use: Take a small pea size, mix with warm water and massage into face & neck paying particular attention to areas of concern. Rinse well and remove with warm towels sponges or muslin. Price: (RRP) €47.00 for 170 mls. Contact: Profound skin Care, Tel 353 (0) 1 6777911, or email sales@ annemcdevitt.com.

SPECIFIC LUXURY The Product: The Germaine de Capuccini Range USP: If you want to see immediate results in your client’s skin the Germaine de Capuccini range is here to help. It is advanced facial antiageing skincare, which hydrates and gives specific care to all skin types; including sensitive skin, combination skin etc. To enhance the results of the professional treatments, Germaine de Capuccini also offers retail treatment products for maintenance and reinforcement at home that make facial care a true ritual of youthfulness and beauty. Contact: www.advancedskincare.ie or email info@advancedskincare. ie. Tel: +353 (0) 1 835 5941.

ROLL IT The Product: The Bentlon Skin Rejuvenation Roller USP: The Skin Rejuvenation Roller is a small roller with 192 tiny needles made of gold-plated surgical steel. The needles are rolled over the skin in certain areas, creating miniature perforations. As a result, the skin is stimulated to regenerate and repair itself. The skin will start to look firmer due to an increase in collagen production and elastin fibre renewal. Clinical studies have shown that rollers can increase serum absorption by as much as 1,000 times. Price: Special offer valid until end of March: €260 including FREE training! Contact: www.beautyproductsireland.com, Tel: +353 (0) 52 613 6433

16•••••Beauty Professional Ireland

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Comprehensive training and technical support from our qualified team with a full back up service.

Hairdressers & Beauticians Salon Insurance We now offer a nationwide Salon Scheme, including some of the following benefits: � Treatment Cover � Cover for Stock, Contents, Fixtures & Fittings � Breakage Cover for Mirrors & Glass � Public & Employers Liability Insurance � Damage to Property for Fire Lightning, Explosion, Storm, Flood Burst Pipes � Business Interruption Cover � Work Away cover included for Mobile Hairdressing, Trade Shows, Etc Call Dermot on 01-2999590 / 0876352505 for a quotation or email dermot.wells@ril.ie

T: 01 450 7573 M: 087 242 7510 E: info@baamcosmetics.ie

Richardson Insurance Solutions Ltd is regulated by the Central Bank of Ireland

NEW SOLUTION LIQUID GOLD INTENSE SOLUTION SAME FORMULA BUT DARKER TAN

MARCH SOLUTION OFFER

BUY 3, Get 1 FREE

ORDER NOW - CALL (01) 4605055 VISIT US ON STAND B25 at IRISH BEAUTY SHOW for SHOW OFFERS

MARCH OFFERS ECO SPRAY TAN MACHINE ECO MACHINE SPECIAL €245 ECO+1 Litre Solution* €280

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VISIT US AT STAND B25 at IRISH BEAUTY SHOW FOR SHOW OFFERS

SunFX SOLUTION OFFER BUY 3 LITRES, GET 1 FREE ORDER NOW (01) 4605055

In the Salon

Tan-Talise

Some new tanning products on the market for your beauty business

BEAUTIFUL SUNSET

FAST GOLD The Product: SunFX Rapid Gold Range USP: Containing a natural coconut derivative, Rapid Gold enhances and stimulates the skin, whilst its hydrating factors create the perfect golden, long wearing tan. This new SunFX Tan formula includes boosted DHA for an even faster tan from just one hour, or leave on longer for an even darker tan. Price: Visit the SunFX Stand at the Irish Beauty Show for Special Launch Offers. Contact: Star Products International. Tel, +353 (0) 1 460 5055, or visit www.sunfx.ie

The Product: Sunset Tan USP: Vitamins C, E and A can help protect the skin against sun damage and skin cancer. And, they may actually reverse some of the discoloration and wrinkles associated with aging. Sunset Tan is a new Irish made, organic sunless tan with added vitamins to hydrate and heal the skin. Price: On contact. Contact: Beauty Brands, Tel: +353 (0) 45 944751, Web: www. beautybrands.ie www.allbeautybrands.com

SWEET 13 The Product: Aviva Labs, Natural Spray Tanning USP: Aviva Labs, natural spray tans contain a total of 13 ingredients; and that’s it! Aviva is available in 8, 10, 12 and 14% in ‘Original’ or ‘Gimme-Brown’. Also available are: Aviva Express Tan and the new City Tans ‘Miami’, ‘Vegas’ and Hollywood’, the first 30 minutes tan in the World. Simply spray, shower off 30 minutes later and go! Contact: www.beautyproductsireland. com, Tel: +353 (0) 52 613 6433 for more information on the range.

NEW AND EXCITING! The Product: TanOrganic’s Self-Tanning Oil USP: Imagine a product that gives your client a natural looking tan while deeply nourishing and hydrating their skin. Well, TanOrganic has formulated a one-of-a-kind self-tanning oil to do just that. Completely natural and organic, this self-tanning oil darkens the skin without any nasty chemicals. Made with a unique blend of plant oils including: Borage seed oil, Argan oil and Orange peel; it has a subtle citrus fragrance and adds a bronzed effect to the body and face. Formulated with natural oils, it instantly illuminates the skin with an irresistible radiating glow. Price: €ƒ24.99 Contact: www.tanorganic.com

SMART SPRAY The Product: New SunFX Eco Spray Tan System. USP: The new SunFX Eco Spray Tan System is perfect for the mobile tanning market. It can also be fixed to walls using a wallmounted bracket, to allow for more space. Because it’s black in colour it’s easier to keep clean and it looks more professional. Contact: Star Products International. Tel, +353 (0) 1 460 5055, or visit www.sunfx.ie

Beauty Professional Ireland•••••19

Irish Tanning

BB BODYCREAM

TÍR NA NÓG

The Product: Vita Liberata’s Capture the Light USP: The ‘Capture the Light’ Collection is a range of illuminating (SPF 25) skin finishers with either opaque or translucent coverage. They offer a skin smoothing finish, which banishes blemishes and fades freckles, and gives an iridescent effect that creates a striking optical illusion as the subtle shimmering particles capture the light. They can be used as stand-alone skin perfectors, or alongside the Vita Liberata tanning range to truly accentuate a golden bronze tan. They launch from the 1st of March. Price: €37.50 Contact: www.vitaliberata.com

The Product: He-Shi with new Youth Revivé Opti Tan formula USP: By regularly using He-Shi’s existing products for your client’s self-tanning needs, you’re also simultaneously treating their skin to a raft of anti-ageing benefits too. From this year onwards, He-Shi has the added endorsement of Youth Revivé Opti Tan formulas which rejuvenate the skin’s appearance and help fight the signs of ageing. It is quick and easy to apply with instant colour and moisture lock technology to help to hydrate the skin and prolong your tan Price: On request. Contact: Euro Products, Tel: +44 (0) 845 301 2107, www.euro-products.co.uk

TURNAROUND TAN COLD FUSION The Product: Fusion by Vani-T USP: This spray tan combines breakthrough technology with nutrient-rich indigenous Australian botanicals. The fusion, in question, is an exotic Mediterranean looking faux tan with a true Australian twist. Also, an added bonus in our book: Vani-T products disguise cellulite and stretchmarks; and, make you look and feel thinner and sexier! How to Use: Spray tan use. Contact: www.cofricosmetics.com or Tel: (01) 833 1636

20•••••Beauty Professional Ireland

The Product: Vita Liberata’s Moment by Moment USP: If your client needs a quick solution fast and wants a natural looking tan in an hour for her (or his) big night out, Vita Liberata’s Moment by Moment is a unique new tanning product that combines ground-breaking technology to allow you to choose your shade and enjoy a perfect, long-lasting tan after just one hour! For a light sunkissed glow, you simply wash off the colour after 1 hour. For a golden bronze tan, leave 2 hours before showering. To achieve a lusciously dark result, wait 3 hours or more before showering. Price: €36.50 Contact: www.vitaliberata.com

THE DARKNESS The Product: Australian Gold Dark Legs™ Decadent Dark Leg Bronzer USP: Kick your colour up a notch with this serious bronzing power formulated for those hard to tan legs. Natural and melanin enhancing bronzers work together for deeper, darker colour. Give your legs extra nourishment with Silky Softness Complex that nourishes and moisturises for the softest, most touchable legs while the Perfection Blend balances skin tone and conditions allowing for radiant, Dark Legs! Price: €18.95 Contact: Blackchurch leisure.Tel: +353 (0) 1 458 9464 or email: info@bleisure.com.

O R D E R W I T H V I TA L I B E R ATA A N D W E ’ L L M AT C H YOUR SPEND IN R E TA I L P R O D U C T S !

FOR EXAMPLE BUY ANY 2.5 LITRES OF S P R AY T A N S O L U T I O N F O R € 1 3 9

( + VA T )

AND GET ALL OF THESE

ABSOLUTELY FREE!

Wo r t h €139

OF F E R A P P L I C A B L E W H EN Y OU B U Y A N Y SP R AY TA N OR RETA I L P R O D U C TS F R E E P R O DU C T S A R E VA L U E D AT R R P. N O T I N C O N J U N C T I O N W I T H A N Y O T H E R O F F E R .

W W W. V I TA L I B E R ATA . C O M

Front Cover Feature

™

Smooth Operators!

1 Bettie Page inspired Waxpert’s pin-up

We spoke with Ellen Kavanagh, owner of Waxperts Wax, to find out more about the fast growing Irish brand. Congratulations to Waxperts Wax on your highly successful first year! Thank you! We are delighted with the response to our wax. The feedback and people’s love of the product has been overwhelming. We are in over 100 salons countrywide, and that´s growing daily. In October 2012 we launched at the Olympia Beauty trade show in London and have also begun stocking throughout the UK. We were awarded mentions in both Image Magazine and Social and Personal for being the best wax and waxers nationwide. So it´s been a busy twelve months! Your branding and company ethos is obviously strong enough to weather a competitive market. It‘s great to see an Irish company doing well in a recession! Yes, we are very proud to be an Irish company in the 22•••••Beauty Professional Ireland

marketplace. Salons here love that they can support an Irish brand, and, I suppose they feel proud that we are: ‘one of their own’, as such. Our branding is extremely strong, so it gives salons lots to work with and promote, which is great. Luckily, the Irish are loved across the globe, so we´ve been welcomed into the UK and US markets with open arms. They are surprised that we´re from Ireland at first! In the past wax has been an area synonymous with Australia, but that´s changed now. So what makes Waxperts Wax different? It´s our unique formulation. I developed a wax from scratch with no private labelling. This means that no other wax contains what our wax has. It has the strength of a traditional hot wax, but it is used as thin as a film wax. It´s a premium wax, we didn´t scrimp

Front Cover Feature

1 Aphrodite

– She probably had a hollywood!

1 Trish O‘Brien (Waxperts‘ Head of Training) and Ellen Kavanagh (Owner of

Waxperts) enjoying their success at Olympia Beauty.

BECOME A WAXPERT!

on any element of it; we wanted the very best. We have a very secret blend in our hot wax that keeps it from cracking or breaking. It is the most pliable wax on the market. The melting point, and, more importantly, the working point is a lower temperature than other waxes. And it has been perfected for Irish skin types i.e. - fair / sensitive skin with coarse hair. We knew that if it suited such a sensitive skin type that it would work across the board. And it does. How will a therapist find Waxperts Wax different when they first use it? Definitely the pliability. Once therapists see it, feel it and use it, that´s it - they´re hooked! Because it´s made by a therapist - for therapists, it makes doing great waxing easier; so your clients feel that benefit too. There´s no brittleness or little bits of wax getting stuck or left in the client’s hair. And, as it´s used with the pre-wax oil it gives a practically pain free wax with a superb finish. It´s economical too, which is very important for salons; 1 kg bag of hot wax gives you 8-10 brazilians. The hot wax comes already broken up into chunks in a bag, so no more mess in your treatment rooms. You‘re passionate about therapists not ‘double dipping’. What does ‘double dipping’ mean exactly? When you are waxing and you apply wax to the area and then go back with your spatula to get more wax to apply - then that is ‘double dipping’. It is an unhygienic and unprofessional practice that is outdated. Waxpots do not reach temperatures where bacteria are killed. In fact, they are the opposite;

Waxing is certainly not a new practice, the ancient Egyptians, Greeks and Romans went through phases of shunning bodily hair. They used concoctions of lemon juice mixed with melted sugar and pitch (i.e. tar)! Thankfully with brands like Waxperts, we don’t need to go to those lengths! If you would like to train in professional waxing, Waxperts has a range of affordable training options, which will have you waxing with confidence. The courses include: V Below the Belt training: covers all bikini waxing from basic to brazilian using Waxperts Hot Wax. V Waxperts 101: hot waxing from brows to bikini (extended) including legs and arms with strip wax. Includes a starter kit. V Waxperts Pro: waxing from brows to brazilians. Includes large starter kit. V Waxperts Pro Plus: Male waxing from brows to manzilian. V Waxpert in-training: ideal for those currently studying beauty. Perfect to prepare you for exams and real salon work. Why be a waxer ? when you can be a WAXPERT! “I‘ve completed my advanced waxing training with Ellen. I was amazed at her waxing ease, precision and elegance as well as with the quality of the Waxperts Wax itself. I loved my training!” Beauty and Soul, Waxperts. “Hi ladies thanks so much for our training yesterday. Trish was fab! We are delighted to be Waxperts,” Ebano Nutgrove, Waxperts.

warm dark pots of wax are a breeding ground for germs. We know more about STDs and various skin diseases now, so we should be protecting our clients from any risk of cross contamination from a wax pot. The easiest way to wax safely is to use a fresh spatula each time. Spatulas are not expensive and clients are happy paying an extra euro for a hygienic treatment. What‘s next for Waxperts Wax? We have some new professional products ready to launch for the summer. And a fantastic retail line that we are equally excited about. So watch this space!

For more information on waxperts go to www.waxperts.ie 78a Georges Street Lower, Dun Laoghaire. Tel: +353 (0)1 214 0757 Email: info@waxperts.ie

Beauty Professional Ireland••••• 23

Social news

Illu

Out & A Pout

E tion by: Lucy arle stra

From soirees to celeb’s nails, we take a look at some social gatherings.

1 Helena Barry and

Brigeen O Sullivan with the Herbs & Roses by C Spa Team

1 Guests enjoying the ir eve

ning

Spa & Leisure up, Brigeen O el Operations Carlton Hot Gro nager Carlton Ma ting rke Ma Sullivan: Sales & Herbs & Roses by Hotel Tralee, Helena Barry: Reidy: Operations C Spa Manager and Laura ee Tral Manager Carlton Hotel

r of 1 Sophia Weir: Directo

Happy First Birthday! The Herbs & Roses by C Spa at the Carlton Hotel, Tralee, recently celebrated its 1st birthday. Congratulations guys! Keep doing what you’re doing so well!

24•••••Beauty Professional Ireland

Social news

the aring 'Gelish June Bride' at

we 1 Pop Star Katy Perry

Teen

from 1 Alicia Keyes & Jade

X Little Mix wearing Gelish on

1 Lisa Reilly on Strictly com

e Dancing wearing 'Gelish

Choice Awards.

2‘.

Factor.

The stars wear GElish! To welcome the fabulous news that Creative Academy is the new Irish distributor of the Gelish Brand, we thought we would feature some of the celebrities who adore Gelish!

1 Singer Rita Ora we aring

Gelish 'Black Berry Cherry' at

X-Factor.

Beauty Professional Ireland••••• 25

In The Salon

Salon Days As a little stretch in the evening starts to brighten our days, we look towards stocking our salons with the latest innovations…

THE ARTIST The Product: Aromawax – The Art of Waxing® USP: Aromawax – The Art of Waxing® is an aromatherapy based salon professional, high quality waxing system which includes strip wax, hot wax, roller wax, plus a full complement of treatments, wax accessories and equipment. Price: Wax starter kits start at just €29.99 +vat. Contact: Sales@flair.ie, Lo call 1890 564040 or +353 (0) 45 898501 Web: www.flair.ie

FLEXIBILITY The Product: Aromawax® Flexi Polymer Hot Wax USP: Aromawax® Flexi Polymer Hot Wax is a premium hot wax formulation. The unique formula, which is suitable for both male and female waxing, contains elastomers. Elastomers keep the wax flexible without becoming brittle during use, and peels off with amazing elasticity. How to Use: No strips are required. Aromawax® Flexi Polymer Hot Wax can be applied in a thin layer which means less pain for the client. Price: €5.50, check for regular 2 for 3 and other offers. Contact: Sales@flair.ie, Lo call 1890 564040 or 045 898501 Web: www.flair.ie

26•••••Beauty Professional Ireland

WAX-ED The Product: The Waxxxpress Range USP: The Waxxxpress range of specialised waxes contains funky and highly functional performance wax and pre and post treatments to make waxing in your salon ultra hygienic, fast and fun. Price: Check out Baam Cosmetics at the stand C34 at the Irish Beauty Show. They have some really excellent product offers and a LaLa Mink Lash competition! Contact: Baam Cosmetics, www.facebook.com/baamcosmetics, or call MD, Anne Woods Tel: +353 (0) 1 450 7573.

TOW-TEL LUXURY The Product: Beauty Pro Hot Towel Steamer Kit USP: Do you rely on water bowls and sponges to remove product during facials? Do you want to make your working day easier and your salon / spa more hygienic? Well then, get yourself one of these babies! The Beauty Pro Hot Towel Steamer Kit provides: comfortable, hygienically steamed towels, which are specifically designed to gently remove product in a relaxing way. How to Use: Roll the towels and place in the steam chamber. Fill the base with cold water, turn on and they’re ready in 15-20 minutes. Each time you take one towel out, simply replace with another, so you always have towels ready to be used. Price: €80 (plus VAT) Contact: www.beautypro.com, telephone mail order +44 (0) 1273 32 32 32, from all Flair Wholesale Stores or www.flair.ie

Collagen infused facial masks a 15 minute beauty treatment

Be Inspired... Exclusive grey linen look

STAND B31

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EVERYTSTHIN 0TH from 1 -1 March

15% off our entire range. New Styles/Colours now available. Show offer

Box of 5 / €20 Order online www.beautypro.com

Call: 042 9746333

Mail order 00 44 1273 32 32 32

Available from all

stores

BeautyProGlobal

www.diamonddesigns.ie

Glamorous Beauty • Organic ingredients • Paraben free

before

Eyelash extension hair 2g high quality. Easy application eyelashes

• Fragrance free

sizes 7mm, 9mm, 11mm, 13mm. These can save the therapist up to half an hour compared to other eyelash treatments.

• Alcohol free • Contain added vitamin A&E • Aloe Vera

After

We also offer sunbed sales and services and are stockists of Sun Shots

• Only fresh ingredients used Increase your profits with our Wild solution

Order now contact: 014510202

Usual price €40. Now only €20. Also starter kits available, individual lashes and strip lashes at amazing prices. Contact us now: Unit 126 Dun Laoghaire Shopping Centre, Marie Road, Co. Dublin. Call: 086 1650979 or 087 1179444. email: lillyleebc@hotmail.com web: glamorousbeauty.eu

Insurance Cover For Beauticians & Hairdressers Property Cover Including Money and Sanitary Fittings Employers Liability and Public Liability Covers Treatment Cover Makeup and Nail Technicians Sun Bed Cover Mobile Cover Difficult to obtain covers AT vEry CoMPETITIvE PrICES. Call us now for a quote 01 447 5956

www.frostinsurances.ie info@frostinsurances.ie over 60 years in business. Frost Insurances Ltd t/a Frost Insurances, Frost Underwriting is regulated by the Central Bank of Ireland

In The Salon

YOU’RE GOLDEN! THE DIAMOND Diamond Designs is offering all customers 15% off their stunning range of professional uniforms. Their colour palette is excellent and they have a reputation for providing quality, service and superior fabrics. Prices start at just €25. Contact: This discount can be claimed on their online store www.diamonddesigns.ie or call +353 (0) 42 974 6333 to place your order.

The Product: 24k Gold Collagen Mask USP: When applied to the skin, the Gold Collagen Facial Mask immediately forms a protective layer, which instantly reacts to the skin’s natural chemistry and helps to replace the collagen that decreases with age. How to Use: Place over cleansed skin and leave for 30 to 40 minutes to allow it to sink into the skin. It can be melted in the bath for an extra body treatment. Prices: Start from RRP €3.49. Contact: www.skinlogiconline.com, Tel: +353 (0) 45 480 820.

INFUSION OF BEAUTY

EASTER INDULGENCE

The Product: NEW BeautyPro Collagen Infused Facial Mask USP: The BeautyPro Collagen infused facial mask is an excellent brightening treatment with Vitamin C. It infuses the skin with collagen while the Vitamin C combats damaged and dull skin and improves skin clarity, evens skin complexion and diminishes pigmentation. How to Use: Simply apply to the skin after cleansing, remove after 15 minutes and massage any residue into the facial and neck areas. Price: Salon Cost €17 (plus VAT), Resale - €34 (including VAT) Contact: BeautyPro are showcasing their new Collagen Facial Mask at the Irish Beauty Show, Stand B31. www.beautypro.com, Tel: +44 (0) 1273 32 32 32

The Product: Matispa Au Chocolate USP: Give your client a different gift of Chocolate this Easter! The Matispa Au Chocolate body treatment is a feast for the senses. A Two Salt Peel prepares the skin for a calming, soothing chocolate mousse wrap, which is characterised by both its feather-light ‘chocolate mousse’ texture and its exclusive, active ingredients: Marine Mud which promotes drainage and soothes muscular tension and Cocoa extract which has soothing and body contouring properties. Price: RRP €40 -€120 Contact: Star Products International. Tel: +353 () 1 460 5055

Beauty Professional Ireland•••••29

Hair Professional Feature

Going For Gold! Fresh from styling the Irish glitterati at the IFTAs, hair maestro Mark O‘Keeffe talks about branching out into hairdressing...

Do you think hairdressing is a lucrative option for a salon therapist / mobile therapist? Yes, however it is all about having a clientele and building a profile for yourself. Do this by shadowing as many high profile people as possible. It may be necessary to offer your services for free i.e charity gigs to get your name out there. Remember what goes around comes around. It is also vital to network, as this industry is small. The higher up you get the more important it is to build up a network of industry people and clients in order for your business to grow.

Should they start from scratch? Or do you think a ‘Long Hair‘ course, that focuses on bridal and party styles, is the best place to start? It is always beneficial starting with the basics, and then building on them from there. Brown Sugar has a variety of Long Hair courses at different levels, including Foundation and High Fashion level. They give you access to some of the most talented stylists in the country, and are definitely one of the best ways to build your trade. Brown Sugar tend to lead the way and others follow!

Do you often train beauty professionals in Brown Sugar, who are looking to diversify? We do beauty courses in Brown Sugar with make-up artists who are experts in their field; but on the flip side, we do train beauty professionals who are looking to cross over into hairdressing. If you have the passion and the talent - you will make it.

In your opinion, what type of person makes the best hairdresser? Young, vibrant, passionate about fashion and people. They must be hardworking and have ambition to strive at the trade and keep afresh of new innovations in the industry. Be aware of trends and key looks. Most of all, be open minded and influenced by as many peers as possible.

30•••••Beauty Professional Ireland

Check out: brownsugar. ie for more information.

We are not exhibiting at this years March show but we are still offering special show rates!

50% off

professional kits with training for 3 therapists was €1000 now €500

Call us NOW

to find out more…

NOVALASH introduces

BUSINESS IN A BOX Everything a lash artist needs to start offering the most profitable, fastest growing beauty service in the industry!

Our Business in a Box with training for an amazing €600. Limited supply.

Now until end of April while stocks last. Call: 01 514 3658 or email: sales@novalash.ie

Sc ho o l o f Se m i Pe r m ane n t M a k e u p / M i c r o p i g m e n tati on

At Smudgeproof our levels of training, hygiene and attention to detail is second to none. Smudgeproof is considered to be one of the leading Micropigmentation schools in the World!

• Semi Permanent makeup beginners training course.

This gives our students fantastic techniques and results, which are unprecedented. At Smudgeproof, we guarantee our students on-going support in their trade; helping and supporting them at every step on their exciting new career path. We feel that this approach is imperative to instil confidence and knowledge on up-and-coming techniques, and new advances in the world of Micropigmentation.

• Fabulous lips workshop.

SMUDGEPROOF SUPPLIES & TRAINING For further information/testimonials and our fantastic range of pigments and clinic supplies visit www.smudgeproof.ie or why not come by our training school conveniently located in Dublin.

• Refresher day courses. • Fine hair stroke workshop. • Scalp hair follicle Micropigmentation. • Tattoo Camouflage. • Areola workshop. • Meso Vytal Training and Supplies. Address: Chase House, City Junction Business Park, Dublin 17 Tel: 01 6975236 Mob: 086 222 84 94 Web: www.smudgeproof.ie Email: info@smudgeproof.ie

WWW.SMUDGEPROOF.IE

Sponsored by

t u nt -o e ll lem Pu pp Su

Education & Training 2013 education and Training for: the Beauty, Hair, Medi-Spa and Wellbeing Sectors.

STRIVE!

Does your career need ‘an upgrade’? Do you wish to learn a new skill, or refresh your current knowledge? The continuing downturn has a little bit of light at the end of the tunnel – you! The National Standards Authority of Ireland (NSAI) recently issued a request to the beauty industry to keep standards high, which will, in turn benefit the industry as a whole. High standards keep insurance costs down and they help you to keep a loyal client base, which in turn increases profits. By ensuring that you are educated to the very highest standard - YOU - can play a part in making the industry the very best it can be. On that note, we take a look at some of the high quality courses on offer this year!

• • • • • • • •

Permanent Hair Reduction Photo Rejuvenation Facial Thread Spider Veins Pigmented Lesions Rosacea Sun Damaged Skin Vascular

For further details contact Pulsar Treatments Tel: 01 2944041 / 0872079575 www.pulsartreatments.co.uk

Education & training 2013 1

Sponsored by

Train in MESO vytal Technology Smudgeproof is a World leading micro-pigmentation academy based in Dublin. Smudgeproof offer training in (and supplies for) a fantastic anti-ageing procedure, MESO vytal. We spoke to Smudgeproof about MESO vytal. What is Meso Vytal? MESO vytal is a cell boost concept, not a medical therapy. It doesn’t require injections, stitches, scars or wounds; and your client will be left with youthful and refreshed skin. It works with Hyaluronic acid, the perfect storage for water. Hyaluronic acid is an essential part of anti-aging products and of younger looking skin texture. It binds water

and combines with the body’s own substances for a longer lasting visible effect. This leads to a minimal tension of the skin which, in turn, plumps up light wrinkles. The treatment also boosts the natural peptides in the skin. Peptides play an important role in the development of rejuvenation treatments. They occur naturally and do not confuse our natural balance. How does it work? Our skin cells need time to adapt to new circumstances. The innovation of the MESO vytal cell boost concept is the different approach towards skin improvement and rejuvenation. It gives the cells time to bolster up, to improve their texture and to stimulate their own reproduction of collagen and other nutrients. Clients are increasingly looking for alternatives to Botox, is MESO Vytal one? Definitely! The MESO vytal cell boost concept took mother nature as a role model. The result are substances that adapt to our organism and cell-system and support it naturally. There is no danger of toxification or overdoses as there is with botox-treatments. And, importantly for the client, there is no downtime or pain involved! www.smudgeproof.ie Tel: +353 (0) 1 877 0877 Email: info@ smudgeproof.ie

• Full Time CIDESCO day course: Commencing September 2013 • Part Time Holistic Massage Course commencing May 2013 • Spa Treatments 5 Day Course: Contact us for dates • ITEC Teacher Training Course: Commencing April 2013 • Part Time Beauty Therapy Course: Commencing 26th January 2013

Open Day Saturday 23rd March 10am-4pm

Offering Full & Part time courses in: • Beauty Specialist • Body Therapy • Holistic massage • Electrolysis • Reflexology • Threading • Advanced Waxing • Gel & Acrylic Nails • Eyelash Extensions • ITEC Lecturing Diploma • CIDESCO Post Graduate and many more...

Train with the professionals.... 26 years in the Industry! Located in Limerick City centre info@pembrokebeautycollege.ie.

www.pembrokebeautycollege.ie 061 410628

2 Education & training 2013

For further details contact The Georgina Price College of Beauty Therapy, Galway 091 769311. Email: georginaprice@eircom.net www.georginaprice.com

Editorial Lucy Earley editor@beautyprofessional.ie Advertising Catherine Dunne advertising@beautyprofessional.ie Design Minx Design

Published by eXigo Media and Events Ltd Unit 7, Greenhills Business Park Greenhills Road Dublin 24 01 462 6429 Education & Trainning 2013 is a supplement of Beauty Professional Ireland. Whilst every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omissions or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

Sponsored by

MICRO-NEEDLING TRAINING NOW AVAILABLE Micro-needling is a natural skin rejuvenation treatment that fills and softens wrinkles and scars and assists in the treatment of stretchmark’s and uneven skin tone. This course is perfect if you want to introduce micro needling/collagen induction therapy into your clinic or add another qualification onto your c.v Advance also offers courses in becoming a laser /IPL therapist, semi-permanent make up and chemical peels.

To book your place NOW contact us at Info@advancebeautytraining.com Ireland: +353 49389172 UK: +44 2895439022

+44

7739795082

www.advancebeautytraining.com Follow us on advancebeauty 1/2.indd 1

19/02/2013 15:23

THE AAA

BRING THE MEDI-SPA TO YOU!

The Advanced Aesthetics Academy (AAA), based in Waterford, offers students access to the latest technology in the industry. The Academy provides internationally accredited training in high tech beauty treatments, including IPL, Laser and Microdermabrasion. They also offer higher level Physiology of Ageing and Salon Management. The Academy is run by Nicola Murphy. Nicola has over thirteen years experience in the beauty industry as a therapist and tutor. She is also the Principal of Clarence College of Beauty and Complementary Therapies in Wexford and General Secretary of NABTET (National Agency for Beauty Therapy Education and Training). Nicola is a CIBTAC International Examiner for Beauty and Complementary Therapies and a Quality Assurance Co-ordinator for VTCT and City and Guilds centres. “I feel the possibilities and opportunities in our industry are endless. Beauty Therapists need continuous training to perform more advanced treatments. We strive to train our therapists to the highest possible levels, so once competent, they can offer outstanding standards of practice to clients and students,” Nicola says. All students will gain valuable work experience by working in a commercial salon environment on clients at the Academy. The Academy offers the following courses: V Advanced Beauty Therapy Diploma – March 2013 V Certificate in Laser and IPL – March 2013 V Certificate in Microdermabrasion -May 2013 V Physiology of Ageing – May 2013 V Salon Management – June 2013 For more course information go to: www.nabtet.ie, or call +353 (0) 86 824 5206.

Advance Beauty Training offers outstanding training and consultancy in the laser industry, and is now offering even more courses in advanced aesthetic treatments. Introduce more treatments to your salon and more qualifications to your C.V. and get 2013 off to a great start! Advance has been successfully providing training for therapists and clinics in all laser treatments. In 2013, Advance Training introduced four new fully certified training courses: micro-needling training, chemical peel training, becoming a semi-permanent make-up artist and injectable training for Doctors and nurses in the UK. There is career back-up after you finish any of the Advance courses, so if you need help or have any questions Advance will be there for you. The courses are uniquely designed for individuals wishing to begin or further their training in the booming cosmetic laser and medical aesthetics field. Advance Beauty Training furnish a comprehensive laser hair removal curriculum including training in reduction of hair growth, using intense light or laser systems, photo rejuvenation using intense light or laser systems and laser protection supervisor workshops. Advance educates your business in all aspects: operation; technical specifics, client considerations and sales advice; marketing content and pricing suggestions; legal forms and extended consulting. “We have experts from each of the industries providing the training for the courses. We intend to have only the best training available,” says owner Annalouise Kenny. Advance also provides full support to clinics in registration and business development. For more in information contact advance clinic training & consultancy on: www.advancebeautytraining.com. Email: info@advancebeautytraining.com

Education & training 2013 3

Sponsored by

Step by Step

VTCT is an international specialist awarding organisation. VTCT qualifications were aligned to the National Framework of Qualifications by the National Qualifications Authority of Ireland in 2012. We have over 50 VTCT centres throughout Ireland offering a wide range of qualifications in the beauty sector. Some of our newest qualifications include: VTCT Level 6 (Ireland) Certificate in Laser and Light Treatments (NFQ) VTCT Level 5 (Ireland) Certificate in Thai Massage (NFQ) To find out more about how to become a VTCT centre and offer world-class qualifications and endorsed courses please visit:

www.vtct.org.uk Or contact us: Tel: +44 (0) 2380 684 500 E-mail: customerservice@vtct.org.uk

4 Education & training 2013 Professional Beauty Irealnd jan 2013.indd 1

06/12/2012 09:23:07

Sponsored by

A PROFILE

Waverley Academy

We take a look at the Waverley Academy, which has five colleges in Dublin and has recently opened a new premises in Cork. The Waverley Academy provides a World class training service when it comes to helping you achieve success in the beauty industry. From humble beginnings (a back bedroom in 1995), the Academy has progressed to become one of the largest and most trusted training providers in Ireland. There are currently six Waverley colleges: five in Dublin and their newly opened Cork training college. The Waverley Academy has been lauded for its strong work ethic fuelled environment; but also for its friendly approach. This is due, in part, to the fact that it is a family run college with thirteen family members working at the core of the business. Their focus on customer care and quality assurance is unsurpassed, with twentyfive top quality trainers on hand to ensure the smooth running of programme delivery. Principal Derek O’Kelly reflects on why their programmes are so popular: “It’s simple. We provide world class standards and excellent value for money. Five years ago we started a process in researching best practice in our industry around the globe. Our aim was to surpass anything that was on offer and become the most trusted training provider in the country; and we’ve achieved it. We’ve invested almost three million Euros in reaching the goal, but it’s been worth it. Our investment in best practice really paid off this year and elevated us to one of the top performing colleges in the country. Students who have completed recent exams achieved pass rates averaging grades of 99% from a total of 380 exams; an astonishing feat, and a reflection on the teaching and online learning facilities which we provide. If you enrol on a programme with us you can be assured it is the best standard around. We have thirteen people dedicated to the smooth running of customer service and course delivery; no other college provides this level of service. We provide the best value for money in the country and allow students to spread their fees over monthly instalments.” What are the latest courses on offer?: Advanced Skincare At TWA The Waverley Academy has announced two new advanced programs for beauticians at their Dublin college. The ITEC Advanced Skincare Programme is a first in Ireland and carries a level four accreditation. It is ideal for anyone wishing to take their careers to

the next level and will include advanced levels of knowledge on dermatology, cosmaceuticals, skin peeling, micro-needling and advanced cosmetics. The programme will be delivered one Sunday per month starting in April 2013. Electrical Epilation The electrical epilation (electrolysis) will be a level 3 accreditation from ITEC and will cover the knowledge and skills required to become an expert in hair removal. Electrolysis is still the most popular and safest form of hair removal available. The programme will be delivered on Tuesdays from 10am to 2pm, starting April 2013. Teacher Training – ITEC Diploma in Lecturing – Cork & Dublin Delivered by experts, the ITEC Dip. in lecturing is an ideal qualification to start your teaching career. Includes cutting edge information on best teaching practice, the psychology of adult learning, how to plan your courses and modern day teaching techniques. Delivered one Sunday per month from 10am to 4.30. Starts late April 2013. ITEC Hairdressing The perfect way to rejuvenate your career or have one of your staff up-skill. An ITEC

qualification that equips you with all the fundamentals to start a career or business in hairdressing. Delivered on Sundays. Starts late March 2013. Short Courses for Minimal Budgets – Cork & Dublin For those with minimal time and low budgets, The Waverley also offer the most comprehensive range of short courses in the industry starting from just €50 which include: Spray Tanning, Eyelash Extensions, Waxing (entry level and advanced), 3D Eyebrows, Combination Beauty Courses and Gel Nail Training. The Waverley Academy also provides a range of ITEC entry level courses in beauty therapy, make-up, massage and ITEC accredited fitness courses. Guarantee When you enrol on a programme at The Waverley Academy you are guaranteed: options to pay by instalments, international qualifications, access to a state of the art online learning system (which enables you to learn at your leisure) and discounts on additional training. You can enrol online at www.academy. ie. Or by calling +353 (0) 1 408 9769 to book over the phone or for more information. Education & training 2013 5

Sponsored by

WATERFORD BASED HAIR COURSES Are you based in the sunny South-East? Would you like to add hairdressing to your already impressive list of beauty skills? If so, check out the Waterford Hairdressing Academy this year. With over twenty years experience in the industry, the Waterford Hairdressing Academy provides fully accredited courses in Hairdressing - which are recognised and highly regarded all over the world. Hairdressing is an exciting, enjoyable business to be part of, using a wide range of skills which need constant updating. All tutors at the academy have been specially selected for their high level of skill, excellent communication skills and approachability. â&#x20AC;&#x153;At our academy, we want your experience to be unique, which will be helped by our bespoke training to each and every one of our students. We offer Awards, Certificates and Diplomas in Hairdressing and Barbering. Certificate courses starting in Marchâ&#x20AC;?, the Academy commented. Details of all courses can be found on the website www. waterfordhairsressingacademy.ie or call the office on +353 (0) 51 334500.

Internationally Accredited Advanced Beauty Training

Advanced Beauty Therapy Diploma March

Certificate in Laser & IPL March

THE ARTISAN Dublin 8 is a fantastic Artisan area, and the Artisan Academy is located in the heart of the Liberties with excellent courses on offer in nails, hair, make-up, tanning and eyelash extensions. Head Educator Fiona Morris is a multi-award winning master nail tech and educator. Fiona was a Judge in the Irish National Nail Competion 2012 and the Artisan Salon was recently voted best spray tan by Dubliner magazine. Artisan Supplies As well as being a training academy, Artisan also supplies their own brand of Artisan Acrylic and Gel professional systems. The Acrylic and Gel supplies are designed to exceed the expectations of any nails techs regardless of their experience level. The unique formula has a self-leveling application that produces bubble-free enhancements. Artisan nail products comply with the EU regulations and do not contain MMA. Their products are very competitively priced and VAT FREE! If you are interested in the courses on offer or would like to check out any Artisan products contact: T+353 1 475 5460, M: +353 (0)86 863 2933

Become a CIBTAC Examiner Do you have teaching and beauty therapy qualifications? Would you like to examine internationally for a leading awarding body? To find out more or to apply visit www.cibtac.com/examiners

Certificate in Microdermabrasion May

Award in Physiology of Ageing May

Certificate in Salon Management June

Flexible payment plans available Please contact the office on 01 5143500 info@nabtet.ie Unit 5 Waterford Business Park, Cork Road, Waterford www.nabtet.ie 6 Education & training 2013

Education is the future Anne tobin Beauty college Castlebar

Make up artistry Starting April 2013. (itec unit 10 ,41,42)

New supplier of SAN SOUCI Products Contact the college for more information Unit 14c N5 Business Park, Moneen, Castlebar. Phone: 094 9023000 Web: www.annetobinbeautycollege.ie Email: annetobinbeautycollege@eircom.net

ENROLLING NOW The Irish College of Hair & Beauty The Leaders in Hair and Beauty

The Longest Established & ONLY CIBTAC & ITEC College in County Dublin

Full Time/Part Time Courses Starting October 2013 in Hairdressing, Beauty and Make Up Artistry. Hairdressing Beauty therapies Make Up Artistry ---------------------------------------------Post Graduate Diploma courses: Facial Electrics Body Electrics Laser and Intense Pulsed Light Treatments Microdermabrasion Electrolysis Hot Stones Massage Indian Head Reflexology Aromatherapy Hopi Ear Candling ---------------------------------------------Certificate Courses in: Advanced Waxing Nail Extensions Spray Tanning Hairdressing Make UP The Irish College of Hair & Beauty 2 Dublin Road, Swords, Co Dublin. Tel (01) 8400 777 Email: info@lenaghscollege.com www.lenaghscollege.com

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ADVERTORIAL

New Model Army

With standards in question and an increasingly litigious public, Pulsar Treatments has now taken the lead in the education of IPL / Laser technology. We take a look at their masterplan. June Lane, MD of Pulsar Treatments International, is Chair of NSAI National Mirror Committee for CEN TC 409 – the European Standard for Beauty Salon Services. This standard involves thirty-one European countries, in total, and will be completed in 2014. Although this is a voluntary standard, it has become evident that this type of selfregulation is badly needed within the beauty industry to help to raise standards. Standards can only be raised through the correct education of beauty therapists, from the beginners right up the ranks. With recent changes in the industry, it is becoming clear that therapists will have to have their full qualifications to gain insurance in the future. This is why Pulsar Treatments has devised educational packages to make sure colleges have the correct level of knowledge and back-up teaching material to teach IPL / Laser Technology within a college situation. They are one of the only manufacturers / distributors in the world to offer college

packages which include: V Risk assessment V Client care communication treatment plan V Hair reduction treatment plan V Skin treatments, treatment plan V Theory of hair structure / type V Skin ageing and disorders V Schemes of work V Suggested lesson plan V Suggested teaching plan V Case study format; and V Ongoing support Unfortunately, there has been an increase in the number of legal cases arising from IPL and laser treatments. One of the reasons for this is the massive influx of equipment from the Far East,that promise results they cannot deliver. Usually these machines come with little or no training or back-up. Once therapists have paid their money, they are not able to get hold of the manufacturer. The technology inside these machines is often very unsophisticated and can lead to burns or poor treatment results.

Due to lack of regulation for equipment of this type, it has never been more important to get it right. All Pulsar IPL equipment is made in Wales, with the business having office bases in Dublin and Manchester. Two years ago VTCT, the Vocational Training Charitable Trust, who are the largest awarding body for our industry, commissioned Pulsar Treatments to develop Level 4 (Level 6 in Ireland) QCF qualifications in laser and light treatments. Pulsar has also trained in the top eight ITEC examiners in the world on this technology. Another World first for Pulsar Treatments (through the VTCT) is the fact that they can offer full Level 6 qualifications to any salon / clinic on your premises. If you already own a Pulsar IPL system or wish to purchase one, they will guide you through this process with their expert team of trainers and assessors. For more information on training courses contact: jlane@pulsartreatments.ie, or Tel: 01 2944041 / 0872079575

Teacher Training Diploma Level 7

Be part of the original and leading teacher training course in Ireland We lead, others follow... make the right choice for your teaching career.

ENR OLLING NOW ! Certificate in Women’s Hairdressing €1,600 Certificate in Barbering €1,600 Certificate in Nail Technology €990 Flexible payment plans available.

www.waterfordhairdressingacademy.com Contact: 051 334500 Unit 5 Waterford Business Park, Waterford 8 Education & training 2013

Next course starting 24th March Suitable for anyone who wishes to teach any type of vocational course in the further education sector. 10am – 4pm daily for 9 days over 7 - 8 months Flexible Payment Options Available

01 5143500, info@nabtet.ie www.nabtet.ie

Perfect Products

Semi-permanent Eyebrow Makeup

Ü Ü Quick & easy demonstration Ü Colour exchange available Ü Wide range of markets

0044 800 612 63 03

info@perfect-products.co.uk

Clients want the ILAH Brow Look – they’ve seen it in the media and are asking for it in salons!

ILAH Brows is a superb treatment that makes great business sense. Don’t get left behind - call now for training opportunities Ph: 045944751 BeautyBrands.ie As Seen on

www.perfect-products.co.uk

Introducing CHRIS KRENZER Mineral Cosmetics Versatile mineral makeup Skin Care and Makeup in One! Ph: 045944751 BeautyBrands.ie

Hair Professional

BOUFFIE!

FIRMED UP Aveda’s ‘Control Force’ hairspray provides all day firm hold and humidity defense. It smells nice too! Contact: www.aveda.co.uk

One of your bridal party client presents with greasy or lank hair; or they could simply do with more volume. Structure Dust (RRP €14.95) by Joico is amazingly weightless, highly absorbable and creates fabulous volume with great staying power. Floaty textures, bouffant shapes, tall up-dos, and edgy easy-going layers can be created and accentuated with this ‘star dust’ powder. The ‘Rolls Royce’ of dry shampoos! Contact: Joico, Tel: +353 (0) 45 856 490.

Hair Style Are you a mobile therapist or salon? Do you need some solutions to some every day client hair problems? Well, you’ve come to the right place!

AS FEATURED ON TV3’S ‘EXPOSE’!

MULTI-USE Fabulous Oil – Hair & Body (RRP €19.90) by ALFAPARF Milano is a literally fabulous multipurpose treatment, ideal for moisturising and protecting the scalp and hair and nourishing and soothing the skin on the rest of the body. It can be applied to hair ten minutes before shampooing to prevent drying the hair, or used to perform a relaxing massage over the scalp, neck and shoulders. Simply massage gently in for instantly softer more velvety skin. We love it! Contact: ALFAPARF, Tel: +353 (0) 45 856 490.

The team on ‘Expose’ gave Joico K-PAK Chelating Shampoo (RRP €16.90) the thumbs up! This professional quality chelator removes chlorine, which can turn blonde hair green, and leaves hair feeling moisturised and conditioned. It is also excellent for removing styling product build-up and mineral deposits caused by hard water. It contains Quadramine Complex and K-PAK Hair Protection System for advanced levels of reconstruction and manageability. Contact: Joico, Tel: +353 (0) 45 856 490.

DRESSAGE The Denman Dress-Out Brush is a fab tool for backcombing fast updo’s and ultra bouffuant style. It has a slender pin tail that makes the perfect sectioning tool; the fine tip is also ideal for taming stray strands when creating a flawless up-do. Contact: www.denmanbrush.com

34•••••Beauty Professional Ireland

Feast your Eyes

Photo by: Norman A Quinn

Irish Warpaint

We take a look at the make-up artistry of Belfast based MUA, Marijanna Martin. Marijanna has used the iconic Mata Hari and mystic arcane arts as her inspiration. 36•••••Beauty Professional Ireland

Irish Warpaint

Marijanna says: “I have always loved make-up. Some of my earliest memories are of going through my mum’s make-up box. She used luxury products such as Biba and Mary Quant, so it is no surprise that my first serious job was working for the luxury brand: Yves Saint Laurent. After five years I left to pursue my own make-up career. I realised that in order to really go after what I wanted in life, I had to throw myself into it. I made my debut as a creative MUA in August 2012 at Ciara Daly’s ‘Shaz Awards’. This was my first competition and I was thrilled to take home the trophy for ‘Creative Make-Up Artist of the Year’. I also won my next competition at the Professional Beauty Ireland Show in Dublin 2012. I love entering competitions, as it’s a fantastic chance to bring to life the ideas I have had in my mind for a while.” Marijanna has also just launched her own range of false eyelashes called: ‘Metamorphosis’.

Who was Mata-Hari? Mata-Hari was a Dutch born exotic dancer, socialite and courtesan of the early 20th century. She became famous before World War I for her captivating dance routines and exotic outfits - or the lack thereof! She was found guilty in 1916 of spying for the German government and was executed by firing squad. There was uproar at the time that she was innocent. However, in 1970 documents from German archives proved that she was, indeed, a German spy!

1 Mata Hari

38•••••Beauty Professional Ireland

Photography by: Norman A. Quinn, Darren Speers Crothers and Jodie Wilson.

If you would like to contact Marijanna, please email her at: mua@metamorphosis-lashes.com

Beauty Professional Ireland••••• 38

s k o o l. l r Fo t Kil tha

See us on STAND E13

miicosmetics

Irish Warpaint

Want!

SUMMER BUZZ Mii’s Glamorous Trio Bronzing Face Finish (RRP €35) lights up the room with sheer summer sparkle. Showcase cheekbones with two shades of bronzer and one pearly highlighter. Smoothing seaweed extract helps to make your client’s complexion beautifully soft. Cofri Cosmetics are the new Irish distributors. Catch Mii on Stand E13 at the Irish Beauty Show or contact: Cofri Cosmetics +353 (0) 1 833 1636, or www.cofricosmetics.co.uk

We get a major make-up fix with some really fabulous products and looks, to inspire you to get even more artistic!

ROSE HUE Impress your bridal client with lightweight airbrushed blusher. This Blush is packed full of vitamin A and vitamin E, and can be applied on top of your foundation to add definition or highlight an area. When combined with any of the Airbase Foundations it gives a fantastic lift. www. airbasemakeup.com

MATTE FINISH DECODERM Hydra Mat Compact Foundation (RRP €26.50) results in a hydrated and protected skin with a luminous matt finish. The active ingredients are encapsulated hyaluronic acid and a protective natural filter. It has a silky powder texture in four shades. For stockists’ details contact DECODERM, Tel: +353 (0) 45 856 490. Or check out: www.xpertpro.ie

CC Cream

COLD BEAUTY

HI-FASHION The Hi-Brow kit has been designed so it is quick and easy to use, making it convenient for every lady’s routine. The flexible stencils included in the kit act as a helpful guide for both plucking, shaping, shading and waxing eliminating those tricky shaping decisions. Contact: Baam Cosmetics, Tel, +353 (0) 1 450 7573 or or email: anne@baamcosmetics.ie 40•••••Beauty Professional Ireland

Arabesque always match their colours in a specific way – either warm or cold. These cold colours are perfect for blue or green eyes! Contact: www. beautyproductsireland.com, Tel: +353 (0) 52 613 6433 for more information on the range.

We love this CC Cream from glo-minerals (RRP € 54.20). An all-in-one product for every skin type. It is a tinted moisturiser, skin brightener, primer, foundation, SPF and anti-aging cream. Available from www. skinlogiconline.com

FaceFX Makeup Supplies Ireland’s one stop online store • • • •

TV - Film - Theatre - Beauty

www.facefxmakeupsupplies.ie

Competitive discounts on all college orders Excellent customer service Supplying all the top makeup schools and colleges in Ireland Exclusive Irish distributor for Kryolan Professional Makeup and Graftobian Makeup

Email: info@facefxmakeupsupplies.ie Phone: 01 2011081

www.facefxmakeupsupplies.ie

Lash Treatment that just takes

30 minutes

Make up Academy & Studio

For beautiful

natural looking lashes for those in a hurry Recommended Price

€40

Training plus kit

€250 (plus Vat)

es Lashst 2 la eks we T: 01 450 7573 M: 087 242 7510 E: info@baamcosmetics.ie

Offering courses from basic to Advanced Make Up Artistry for: BRIDAL CATWALK SPECIAL EFFECTS HIGH FASHION TV & FILM AIRBRUSHING Emma Woods 087-9186198 emma@avantgardemakeup.ie www.avantgardemakeup.ie

Irish Warpaint

VEILED ARCHED Ilah Mineral Brow Powder is an innovative semi-permanent mineral based brow powder. It is sweat resistant, splash resistant and even UV filtered! So your client’s brows will withstand the elements and they’ll thank you for it! Ilah Brows is a treatment that makes great business sense. The kit contains six large and small stencils which will suit 99% of customers. For more details and training opportunities, contact: Beauty Brands, Tel +353 (0) 45 944751 www. allbeautybrands.com

Eyelash Corner We decided to have a little eyelash showcase - because you’re worth it!

La La lah Good quality lashes are so important and that’s why LaLa Lashes are so popular with MUAs. Check out these beauties; easy to apply, they retail from €10 per set, €15 for limited editions with the Couture Collection retailing at €80 a set. Contact BAAM Cosmetics for more information: Tel +353 (0) 1 450 7573, www. baamcosmetics.ie, or visit www.facebook.com/baamcosmetics.

42•••••Beauty Professional Ireland

Fuschia’s Tinted Veil (RRP €30.00) is a really fabulous tinted primer which minimises the appearance of pores and fine lines. Introducing the new Lip Lacquers too (RRP €13.50). Fuschia showcase their work here. Fab stuff! www.fuschia.ie

DUO Duo Glue is the one of the world’s best-selling, waterproof false-lash adhesive. It holds false eyelashes securely in place, for a look that is all drama — in a good way. It’s also suitable for use on skin for vajazzling, body crystals etc. Now available at www.flair.ie and all flair stores. For more details call +353 (0) 45 89 8501.

T +44 (0) 845 3012107 www.euro-products.co.uk

Irish Nails

Party Pretty

Pretty pinks, purples and fast nail solutions – what more could you want?

PURPLE NURPLE

CND Shellac™ Spring Pinks

Taking inspiration from the hottest party places in the Mediterranean, Nubar has created two stand-alone Gelicure colours for people who like to party! These high voltage violet shades are the perfect accessory for a social butterfly. Contact: Euro Products on T: +44 (0) 845 301 2107 or W: www.euro-products.co.uk.

March sees the official launch of the CND Shellac Spring shades (€20 +VAT per bottle). Shellac is the original power polish system that goes on like polish, wears like a gel and comes off in minutes with no nail damage. We love these two pink shades ‘Grapefruit Sparkle’ and ‘Pink Pop’. Contact: The Creative Academy, Tel: +353 (0) 1 429 5122, www.creativeacademy.ie

GELISH Love is in the Air this Spring with the Gelish soak-off gel polish ‘Love in Bloom Collection’. Embrace the warmth of the season with a palette of bright and cheerful colours including ‘A Mint of Spring’, a fab green shade and ‘A Petal for your Thoughts’, pink and pretty. Now available from Creative Academy, Tel: +353 (0) 1 429 5122, www. creativeacademy.ie

‘It’s a Girl Thing’ launches Jessica recently launched a new range of polishes called ‘It’s a Girl Thing’. Check out two of the shades here: ‘Smitten Kitten’ and ‘New Kid in Town’. Contact: www. frenchcosmetics.ie, Tel: +353 (0) 46 9481091

RAPIDO The Crystal Nails Xtreme Rapid Combined Lamp (Price: €110, member price: €77) is the perfect harmony of power and speed. It characterises the newly developed, exclusive looking, streamlined lamp. Due to the new generation of UV tubes it is faster and longer lasting than traditional lamps. It’s compatible with ALL Crystal Nails Gel. Contact: +353 85 1512541, Email:info@ crystalnailsireland.com, www. crystalnailsireland.com

GEL & ACRYLIC COMBINATION COURSE

GELAQ

Kick start your career as a Nail Technician with Star Products International’s very popular Combination Course. All theory and practical work is covered on this three day course using Star Nails products and accessories. You will get a Gel and Acrylic Training Kit worth €270, Training Manual and Certificates in both Gel and Acrylic Nail Extensions. Tel: +353 (0)1 460 5055 , or email info@ spi.ie, www.spi.ie

Gellaq (RRP €7.99) is an at home gel nail varnish removal kit, with all the products required to remove varnish without damaging the nail. A great retail option. Available from www.gellaq.ie

44•••••Beauty Professional Ireland

Revolutionary New Treatment from

A Flash Fusion Between the Ease of Natural Nail Care and the Long Life of Gels! Fusion 2.5.2 is the latest in gel technology - it’s long-lasting without the UV light! Its name comes from the concept of “it’s on in five minutes, off in two!” Jessica, the international expert in natural nail care, introduces a revolutionary new patented concept just for mani / pedi’s: Fusion 2.5.2. Now you can have the ease and speed of natural nail colour with the durability of gels. This ingenious pedicure needs no UV or LED light and removes in a flash. Fusion 2.5.2’s two part system applies and sets in 5 minutes and removes in only 2 minutes - so your clients are out-the-door in a flash!

Available at

For more information contact: French Cosmetics Distributors Phone: 046 9481091 email: info@frenchcosmetics.ie

The Nail Bar

Nail Bar TAKE ME TO THE NAIL BAR…THE NAIL BAR

Welcome to another addition of The Nail Bar, where we check out the latest news and nail blogger recommendations.

What the Bloggers say: Viva Adonis Blog on China Glaze’s Pizzazz glitter polish: “Pizazz is pretty much the mother of all glitters. It‘s bloody beautiful and I love all of the colours in it, especially the magenta pieces.” Desi Girl does Make-Up Blog on Jessica Cuticle Therapy: “Jessica say it’s ‘An all time classic cuticle therapy’, I say that they’re bang on.” leadingladymakeup.com on One Minute Manicure Scrubs: “I absolutely LOVED the One Minute Manicure scrubs. They come in a variety of scents and leave your skin soft for hours!”

Check out the latest Crystal Nail Gel-Lac colours... ...And some nail art from CND Additives!

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Star Products International showcase their fabulous Polish Accessories range, great to have handy when you need a quick correction or to thin down thickening polish!

46•••••Beauty Professional Ireland

CELEBRITY MANICURIST USES GELISH E! At the Grammy Award countdown on was nt Boza ssa Meli st icuri man celebrity te wild presented with a challenge – to crea one ber num a upon d base art nail and crazy y ‘Sex song hit the hit. She was inspired by did and O LMFA p grou pop by It’ and I Know use her nail art with Gelish® nail gel, beca ula. form g dryin k quic the g usin s she love Check out her quirky work!

spring is in the air with cnd’s SPRING COLOURS!

Formally

1Litre = 50 Half Leg Waxes

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1 Li €18 tre .50

nt me at

Xtreme Rapid COMBINED LAMP

with UV spiral tube and LEDs - double efficiency, double speed

The perfect harmony of power and speed characterizes the newly developed, exclusive looking, streamlined lamp: due to the new generation of UV tubes it is faster and more long-lasting than the traditional lamps. Compared to the traditional tubes it is multiple times faster due to the UV spiral tubes that have the power of a buffalo! The new LED technology provides super fast cure. It is compatible with ALL Crystal Nails Gel. Changeable LED Tubes.

Curing time:

www.waxxxpress.com/ie tr Aus

� CrystaLac (Gel-Lac): 30-60 seconds � Builder White II és Xtreme White: Normal Curing Time (2-3mins) � Cover Pink: 2 mins � Top Shine: kb. 40 seconds � Matt Top Gel, Easy Off Top � CrystaLac clear: 60 second � Top Seal Light: 60 seconds � Top Seal: 60 seconds Price: €110 member price: €77

Brand new colours in 2013!

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alia

1 Noa. x w

Distributed by

1 Willington Avenue, Templeogue, D6W. T: 01 450 7573 M: 087 242 7510 E: info@baamcosmetics.ie

Phone: +353 85 1512541 Email: info@crystalnailsireland.com

www.crystalnailsireland.com Facebook: Crystal Nails Ireland

Retail Focus

Easter Fun

Impress your clients this Easter with beautifully smart counter options, quick professional treatments and pretty gift sets!

MICRO PEDI Badged with a ‘must-get’ status by online retailing giant, Amazon, the Emjoi Micro Pedi sells at a rate of three per minute in Europe! Emjoi will showcase the salon version, Micro Pedi Professional, at Irish Beauty show, RDS, March 3rd-4th March 2013. Visitors to the show will be given expert advice and product demonstrations showing why this inventive product has stormed the beauty world, picking up awards and accolades. An exclusive introductory offer is also being offered for the duration of the show only. The Micro Pedi Professional, for salon use, is available for a trade price of €101.63, excluding VAT. Visit the Emjoi team at stand E37 on the day in the RDS. Contact: Lifes2good on 1890 25 24 31, trade.enquiries@lifes2good.com, www.micropediprofessional.com

SKINICIAN LAUNCHES NEW COUNTER TOP Skinician delivers added value to their impressive product range - making it even easier to drive sales and communicate with customers, with the launch of their new counter top and tester package. The tester package includes a complete set of full sized retail product labelled as testers and charged at 20% off, and includes a free stand worth £50 / €60. Contact: Euro Products, Tel: +44 (0) 845 301 2107, www.euro-products.co.uk

MAXIMISE YOUR TURNOVER Would you like to train as a Lash Perfect Expert in Express Mink Lash application? Training dates up to April 2013 have just been announced. Contact: Baam Cosmetics, www.facebook. com/baamcosmetics, or call MD, Anne Woods Tel: +353 (0) 1 450 7573. Email: info@ baamcosmetics.com

Megawhite in 20 Minutes Megawhite is a 20 minute express laser whitening treatment. It is a favourite with celebs from the Only Way is Essex to Hollyoaks. The patent pending technology is completely peroxide free. As well as offering your clients a great quality, highly effective product, a typical salon can earn up to €50,000 per year offering Megawhite! For more details go to: www.megawhite.co.uk or call: +44 (0) 845 900 1307

48•••••Beauty Professional Ireland

Retail Focus

ALL WHIPPED UP We love this Thermal Spring Whip Moisturiser from Eminence. It provides mineralisation and nutrients to the skin in a non-greasy treatment formula. The rebalancing moisturiser is packed with nutrients, which oily skin often lacks. This whipped moisturiser with sage, peppermint, vitamin A & C plus Co Enzyme Q 10 precipitates healing while it tightens and tonifies pores, delivering a smoother skin appearance! 2oz / 60 ml RRP: €53. Contact: Anne McDevitt Products: +353 (0) 1 677 7911, or email: sales @ annemcdevitt.

ONE-MINUTE NOURISHER Nourish your client’s cuticles and nails with this beautiful ‘One Minute’ cuticle oil. It’s the perfect antidote to detergent ravaged hands. Contact: Baam Cosmetics, www.facebook.com/ baamcosmetics, or call MD, Anne Woods Tel: +353 (0) 1 450 7573. Email: info@ baamcosmetics.com

ROLL FOR SUCCESS The Aromawax® Roller Wax System is a more professional, faster, economical, cleaner and more hygienic wax to wax. Suitable for use on all skin types, the cartridges are sealed and are more hygienic as they are completely disposed of after use. Because the rollerwax is applied thinly, there is no waste and so it is more economical to use than standard pot waxes, saving both time and money. No spatulas required! Wax starter kits start at just €29.99 +vat. Contact: Sales@flair.ie, Lo call 1890 564040 or +353 (0) 45 898501, Web: www.flair.ie

PINKIT We love this ultra moisturising lipstick from Mii (RRP €22). Its active ingredients help soften and improve the condition of your lips with every wear. The weightless formula glides on lightly to deliver a longlasting sheen. Catch Mii on Stand E13 at the Irish Beauty Show or contact: Cofri Cosmetics +353 (0) 1 833 1636, or www. cofricosmetics. co.uk

NEW KARAJA ‘SMOKEY COLLECTION’ Make-up trends are bright and bold with striking colours and new formulas from leading Italian brand Karaja. This upbeat and eye catching collection allows your client to stand out from the crowd this spring. For more information on the Karaja Make Up range, contact: Euro Products T: +44 (0) 845 301 2107, E: info@euro-products.co.uk, W: www.euro-products.co.uk

CADEAU TIME!

Airbase Launches NEW Satin Eye Shadow Collection Airbase is incredibly excited to have launched their new eye shadow palette, a beautiful selection of forty high pigment satin eye shadows! Their beauty experts have created the professional kit to complement their existing foundation and primer collection. They can be used wet or dry. RRP: €40.00, Airbase Stockists: €20.00! Available at: www. airbasemakeup.com

Decleor has launched their new Aroma Duo Kits for 2013. Aroma Duo- Aromessence Angelique (RRP €59.90) pictured here is excellent value! Contact: Graham Anthony & Co. Tel: +353 (0) 1 822 2711

Beauty Professional Ireland••••• 49

Bridal Feature

Brides or Zillas? Jennifer Rock takes a look at preparing yourself for the bridal season. The first of a two-part bridal focus.

Bride. It is such a short simple word. But, it carries so much weight and emotion sometimes, let’s face it! I’m not tarring all brides with the ‘Bridezilla’ brush, because it’s simply not the case each time. However, every bride, regardless of how low-key an affair they are having, wishes for her day to run without a hitch whilst, at the same time, looking effortlessly flawless, demure and elegant. It is a great and ‘once in a lifetime’ opportunity to introduce the shy blinkered bride to a world of romanticised (results driven) treatments. How can we, from a business perspective, poach this niche and deep-pocketed market? The euro signs flashing in our eyes should be still be present; but we should ultimately keep an eye on the quality of our offerings! Treatment wise, it opens up a top-to-toe package: facial packages for a dewy illuminous appearance, pedicures, manicures, hair treatments, lash extensions, brow treatments, IPL / Laser, Keratosis Pilaris treatments for the back of the upper arms (show me an Irish women without that spotty, corned beef effect), body scrubs and slimming detox cellulite courses. I’m out of breath! The list is endless; it is effectively EVERY treatment in your brochure that a bride should be investing in for optimum results for her fairytale day! First Part of the Bridal Plan: Try and entice the bride to go to you for long term treatments (three months to six months). What should these treatments be? Well, if we take a step 50•••••Beauty Professional Ireland

back and think about the areas of the body that are typically exposed on a classic bride: the face, neckline, upper décolletage, arms and hands. Hands, for instance, are a vital part of the ceremony from the lighting of the candles, exchanging rings, signing the register to holding hands. The photographer is often in a ‘snap happy hand frenzy’ throughout the day! Manicured nails are not sufficient, as the entire hand needs to appear rejuvenated. One manicure will rarely suffice, try to incorporate a series of manicures and hand treatments into your treatment scheme. Your bride should look like a hand model by the end! From a business perspective, advertise bridal packages as opposed to individual treatments. Promote Hen packages to spread awareness for all steps of this journey. Include an example of treatment schedules, so that they are aware of the time commitment. Clever marketing would include advertising a hierarchy scale: basic, supreme or elite packaging. Most brides will not settle for the basic option! I will chat about the finishing touches in the next installment of ‘Brides – Or Zillas?’

Jennifer Rock is an ITEC CIDESCO accredited beauty college tutor and trainer for cosmeceuticals skincare, nutritional supplements, microneedling and mineral make-up brands. She is a qualified beauty, holistic therapist and make-up artist. For more information on training with Jennifer contact: jennifer-rock@hotmail.com Check out her blog on: www.vanityrockz.com

Revolutionise salon pedicure treatments

Visit us at the Irish Beauty Show, Stand E37, RDS, 3rd & 4th March

MICRO Pedi PROFESSIONAL is a highly effective, ground-breaking way to remove hard, dry and cracked skin.

HEEL BEFORE

• 2 speed device uses a unique

micro-mineral roller which spins 360 degrees, up to 47 times per second

• Gives your clients a

faster, more effective, premium pedicure experience – no files, scrapers or graters

HEEL AFTER JUST ONE USE

• Rechargeable and The Salon unit comes with 3 rollers of varying coarseness so you can tailor-make your pedicures to your clients’ individual needs.

cordless

For more information or to order, call our team of product advisors on:

code MPPBFEB13 ( 1890 25 24 31 quoting to receive your 10% discount 0 www.micropediprofessional.com

Micropedi Pro Irish 1_2 page MPPBFEB13.indd 1

Australian Gold Ireland

Range of Indoor Tanning Lotions on sale at the 2013 Beauty Show 2013 New Products

Come see our special offers at the Irish Beauty Show rch) RDS (3rd & 4th of ma 3 B1 . Stand no

Tanshots 24 box €24 +vat!!! Starter Kit Pre Pack Only €80 +vat!!!

Unit D6, Baldonnell Business Park, Baldonnell, Dublin 22. Phone 01 458 9464 email: info@bleisure.com

21/01/2013 16:00

The Business of Beauty

Keeping It Real In our digital age is face-to-face networking becoming defunct? Absolutely not, says our Business Expert, Liz McKeon. Salon sales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list; particularly when we create and nurture quality relationships. Every networking event you attend has tremendous potential for new salon leads. To make networking profitable for your salon:

Choose the right networking group or event.

The best results come from attending the appropriate networking events for your salon business: including trade shows, conferences and industry associations.

Focus on quality contacts - versus quantity.

Don’t be the person who, while talking keeps an eye on the room, seeking their next victim – this individual is more interested in passing out and collecting business cards than establishing a relationship. Focus on the quality of the connection and on getting people to know and trust you.

Make a positive first impression.

You will not get a second chance to make a first impression. Factors that influence this are handshake, facial expressions, eye contact, interest in other people and overall attentiveness. Develop a good handshake, a genuine smile and make great eye contact. Make a powerful impression by asking them what they do, before talking about yourself or your business.

Be able to clearly state what you do.

Develop a ten second introduction as well as a thirty second presentation. The introduction explains what you do and for whom. The introduction should encourage the other person to ask for more information. When they do, you recite your thirty second presentation allowing you to elaborate about the type of new business you are seeking.

52•••••Beauty Professional Ireland

Follow up after the event - as this is the most important aspect of your relationship building strategy.

Immediately after the event send an email to the people you’ve met. Mention the conversation and express an interest to keep in contact. After a couple of weeks arrange to meet for a coffee. This gives you the opportunity to learn more about one another’s businesses – this is not a sales meeting, it is a relationship building meeting. Remember that you are your business. The impression that you make on people is that of your salon / beauty business, so make it good and memorable. Don’t hog the conversation and don’t say just anything in order to say something publicly. Remember, saying one really smart thing will make you much more memorable than a half an hour of semi-conscious small talk. Be distinctive, fully present and aware of the people you interact with. Being fully engaged helps you to stand out, if there are a lot of people at the event. For networking to be effective you must take a genuine interest in other people. Remember to reinforce your key words – your name, salon name and location; the services and products you specialise in providing. Anything you say that reinforces one of these four items helps to make you more memorable. Networking produces new clients and sales results. The more people that know about you and your salon, and the more they trust you, the greater the chance they will want to become your client and be a source of referrals for your salon.

Liz McKeon is a Business Coach & Trainer specialising in the Beauty Industry. To receive Liz’s FREE book: ‘7 Ways to Turn Once-off Clients into Long-term Lifetime Regulars’ log onto Liz’s home page: www.lizmckeon.com, enter your name and email address to receive your copy today! Call her office on: +353 (0) 1 892 8007 to book your place on future courses. Email: info@lizmckeon.com for more information.

Christmas 2013 Trade Fair

The Main Hall, RDS, Ballsbridge, Dublin

Sunday 19th MAY 10am - 6pm

Monday 20th MAy 9am - 8pm

Tuesday 21st MAY 9am - 7pm

www.cosmeticassociation.ie

Salon Review

Mizu’s Charm

We sent Trinity Archeology student, Alison Jacob, to Mizu in Dundalk to unwind after her exams! University can be very stressful at times, with exam results on the horizon and essay deadlines looming. So when I was asked if I would like to review the Mizu Sanctuary, which is in my hometown of Dundalk, I jumped at the chance. I was led into their relaxation room by a friendly and soft spoken therapist. The diminished lighting, relaxing music and beautiful aroma of ylang ylang and bergamot immediately worked on my stressed out senses and I decided that I was going to turn my phone and my mind off. I was allowing myself a bit of a break which didn’t involve the Buttery Bar! Magazines, tea, coffee and fresh water are offered to make you as comfortable as possible. Orla Gorman introduced herself as my beauty therapist and brought me into a beautifully furnished treatment room. She asked me what type of oil and pressure I would like and if I was comfortable. Although Mizu has a wide range of massage oils available, I opted for the Dermalogica Energising Oil in the hopes that it would boost my body, which was exhausted from my early morning starts. During the massage, the room was sufficiently dark, only lit by candles with gentle music playing in the background. The bed provided was remote controlled, so I could be elevated – and let down gently. I felt that this was excellent, particularly for the elderly or injured. The massage was exceptionally calming but sufficiently firm. It helped to transfer me into a kind of zen like state where exams were a distant memory! I relaxed 54•••••Beauty Professional Ireland

afterwards and got ready for my next treatment. Returning to the front entrance, I felt I was leaving a peaceful sanctuary. I continued my treatment with Orla by getting my nails done in their nail bar. Here the décor is white and airy, a contrast to the darker, mysterious spa. The ranges of colours are lined up on shelves so the task of choosing is very visible. She began with a protein coat as my nails are slightly weak. My nails were then finished with two coats of OPI nail polish and ended with a lovely glossy overcoat. To finish, I selected to have my eyes and lip waxed. This was done in a private room which had excellent lighting. Every consideration was given to what I wanted and because I am very particular about my eyebrows - she explained that she would keep the shape of the brow that I liked. The Lycon Wax used was superb and nearly pain free by the addition of oil on the area before use and the cooling moisturiser used afterwards. I absolutely loved my two and a half hours in Mizu. It really helped clear my head and relaxed me physically. My friends commented on my nails and brows and thought I looked fantastic. I noticed that Mizu has some really great packages for half-day pampering, weddings; and one that took my particular interest as a student - the ‘Glam Chick Package’. It includes: a hair wash and blow-dry, finger nail file and paint, toe nail file and paint and a make-up application including a full set of false eyelashes for just €80. So my mates and I are planning a return visit very soon! It’s a tough life being a student!

For more details about Mizu’s offers in both hair and beauty, go to: mizudundalk.com

Just 1 Kilo of Waxperts Wax™

€500 can give you up to a

RETURN!

70 100 0 42

Waxperts Wax™ is the most flexible hot wax on the market

With a low melting point it is perfect for sensitive skin with even the strongest hair

Will not crack or break like other hot waxes

Waxperts Wax™ is super economical for salons

Waxperts Wax™ has a unique balance of polymers and resins

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Training takes place every Monday at 10am or 2pm. Book your place now to avoid disappointment. Call 01-214 0757 now to reserve your space. Can’t make it to Dublin? Have a big team that wants training? Just call and ask Trish to discuss us coming to you! 78a George’s Street Lower Dun Laoghaire, Co.Dublin. www.waxpertswax.com. Tel: 01 214 0757 ‘Waxpert’ & ‘Waxperts Academy’ are Trademarks since 2008 & onwards.

#waxpertswax

Perfect Pitch

My Hero

It’s often the MUAs themselves who create the best tools in the business! Ciara Daly showcases her new foundation brush, the ‘Hero Brush’, from her upcoming expert brush range.

We all know about the vast array of brushes that are out on the market; the choice can be overwhelming and confusing. Which one for what, what type of hair, natural or synthetic - the list goes on and on. Out of necessity, Ciara Daly has made it her mission to simplify make-up brushes. She has created a brand of brushes, which are of the highest quality, but are also easy to use and understand. She launches the first of her brushes at this month’s Irish beauty show with the ultimate in foundation brushes the: ‘Hero Brush’. Up until now we have always used the regular foundation brushes that most brands sell, but it is time to move out of the way for something a little more innovative. “With the old type of brush, I felt like I was painting a wall! It was too time consuming and tended to leave brush strokes, which took even longer to blend in. My new foundation brush is designed to deliver liquid foundation quickly and effectively to give a flawless finish. Once you try it you will feel lost without it!” says Ciara. The success of this brush has been phenomenal already before it has even been officially launched, with Ciara’s make-up students spreading the word to friends and family, sales are already huge! It seems to be the latest cult make-up bag must-have. To order, go to: www.ciaradaly.com

IREL AND’S MOST INNOVATIVE M AKE- U P ACAD EMY. CO U RSES AVAIL ABLE. T: 028 9 0 6 6 7171 M : 075 9815 6112 CI A R A @ CI A R A DA LYM A K EU P.CO M w w w.CI A R A DA LYM A K EU P.CO M

CI A R A DA LY M A K EU P AC A D E MY 229 L IS B U RN ROA D, B EL fA ST BT9 7EN

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56•••••Beauty Professional Ireland

14/02/2013 16:58

Perfect Pitch

Naturamatics

We take a look at Naturamatics, an organic skincare company, created by Dublin based Aromatherapist and Beauty Specialist, Susan Kelly. What is Naturamatics? Naturamatics is a certified organic skin care company based in Co. Dublin, Ireland. Naturamatics is one of the first companies in Ireland to be certified organic and this is an important factor for the founder of the company, Susan Kelly.

What are the products all about? The range is centred on the quality of the organic raw materials in the products, and this is paramount to the increasing success of the brand. Clever marketing is not something that Naturamatics thrives on, but rather the quantative amounts of the purest and unadulterated cold pressed oils, virgin waxes and essential oils that will have real benefits to the skin. The company also incorporates knowledge of the bodyâ&#x20AC;&#x2122;s internal systems and how they effect the skin externally, choosing

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ingredients for different skin types for their antidotal effect on inflammation and skin problems. Why a holistic approach? Our skinâ&#x20AC;&#x2122;s health and symptoms gives us a clear indication of disarray within our internal systems. This is an opportunity to address matters holistically, incorporating the correct skincare and lifestyle changes. Naturamatics enjoys mixing various holistic diagnostic techniques like ayurvedic skin mapping, nutrition and naturopathic principles, into finalising the suitability of each raw material to suit the different skin types and problem. Features: &( #'("(& ! " %' . "% ! " #% && " & ('' %& ! && !' " & '" &""' ! % &'"% ## , * ! & % ' % !& ! ! '"! ! '

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NATURAMATICS Unit 12 Beat Enterprises, Balbrigg Email: info@naturamatics Web: www.naturamatics

full promotional display and product training with first order. Email: info@naturamatics.com

Unit 12 Bea Em W

Phone: 086-1999842

Web: www.naturamatics.com

Beauty Professional Irelandâ&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘â&#x20AC;˘ 57

Nutrition Feature

The Digestion Connection Did you know that skin conditions are linked to digestive health? Judith Cooper, our resident nutritionist, explains the correlation… If you are familiar with the uncomfortable feeling of sluggishness and bloating after meals, if you suffer from skin conditions such as acne or eczema; then improving your digestive system can help to reduce symptoms. Digestion is the process of breaking down large ingested particles of food into smaller components that can be absorbed and used by your body to support it functions. Digestion uses both mechanical processes such as chewing and grinding, (which help separate the different types of molecules), as well as chemical processes in the form of enzymes, to release small nutrients into your system. Symptoms of poor digestion can include: bloating, bad breath, constipation, diarrhoea, frequent belching or passing wind; along with heartburn after eating and poor skin. If you are experiencing any severe symptoms, consult your GP first, to rule out any underlying health problems. Start to improve your digestion by going back to basics: V Chew your food properly. This is such a simple yet vital factor for good digestion. Many of us are too busy to slow down and chew our food properly when eating. It is important to chew food until there is practically nothing left in your mouth! 58•••••Beauty Professional Ireland

Chewing food well, increases the surface area for absorption of nutrients through the digestive system. The breakdown of carbohydrates also starts in the mouth through amylase present in saliva, so slow down and take your time when eating. V Ensure that you are eating a varied diet full of fresh fruit, vegetables and very few refined products. This will help to ensure that you are getting the vitamins and minerals needed for the digestive processes. Zinc, for example (found in seafood, meat, seeds and cooked dried beans, peas and lentils), is an important mineral in digestive enzyme production. V Drink plenty of water throughout the day, and eat wholegrain carbohydrates to prevent constipation. Water consumption is important for skin health also, as it helps to flush toxins out of the system that can lead to skin problems, if left to accumulate. V Increasing good gut bacteria can help with bloating and IBS symptoms. Good bacteria can be found in natural live yogurt, sauerkraut, miso, tofu and sourdough bread. You can also supplement a probiotic from a good health food shop to help reintroduce good bacteria into the digestive tract. V Relieve stress as much as possible. Stress is known for its detrimental effect on the digestive system and can cause skin problems. Do whatever it is that works for you - like yoga, going for a walk or meeting a friend to talk through a problem. V Ginger and peppermint are both known for aiding in digestion. Try having in herbal tea form after a meal to calm the digestive system.

Good Living Nutrition

Judith Cooper Dip NT, mIANT, Nutritional Therapist E: judithcooper@ zest4life.com Ph: 086-8694100 www.facebook.com/ goodlivingnutrition www.goodliving nutrition.ie

Perfect Pitch

Quality products in the best Italian Tradition

Totalcare & Beauty Dympna Fitzgerald from TotalCare talks about her latest discovery - Arocere Waxing. During a recent visit to Italy, after a great deal of research and product testing, we made a short list with a family run business located just a little outside Milan called Arco Cosmetici. Totalcare’s ethos is quality, and in this economic climate, quality combined with value for money is our priority. After working in the professional waxing and training area for over twenty years, I was looking to find a superior wax range to tick all the boxes. I feel that the Irish therapist deserves something very special. So if you like the

following…this is the range for you: V Highest quality products. V Excellent prices. V A family-owned business making the product with love and care. V Research and development department. V Our orders are assured to be completely filled and quick turn around. V An allergy free and natural range, including Olive Oil, fabulous for the skin. V Great passion for quality and continuous growth. To celebrate my discovery of this premium Italian brand, Totalcare has a special introductory offer of ONLY €3.60 per 400gm tin of Arocere Velour wax! I returned to Ireland with a fantastic feeling EXPORT of support and assurance from this superbPRICE company and its dedication to the Irish therapists’ requirements.

Call the TOTALCARE team

LIST 2012 at customer care on

+353 (0) 61 375650 or info@totalcare.ie

Beauty Professional Ireland••••• 59

Salon Wise

The Neigh-ggling Truth The Beauty Stig goes on an equine-inspired rant... If you’re a dyed-in-the wool carnivore, like I am, you’ve probably been eating horse for a good few years now off the barbi, barely chewed and washed down with some form of alcohol. Ah barbi…. Anyway, my point is not about what’s been passing off as horse dressed up as beef these last few years; my point is whether YOU, my friend, have been passing yourself off as the more traditional ‘mutton dressed up as lamb’ analogy. Are you up- to-date with everything you need to know about your beauty speciality? Do you moan and gripe to yourself that a colleague has more skills than you, or is better able to communicate with clients? Do you lord it over your younger members of staff that you’re the boss; ignoring the fact that you, might just, have lost touch with the nitty gritty of the business? Do you ever look at the latest research in ‘bad’ ingredients

and checklist them against what is in the products you use, promote and sell? Times change, methods change, promotional practices and computer programmes change. We are certain of one thing in this life: change. You have to embrace it. While I can certainly embrace the change that I may not be eating horse in the future, I am definitely resigned to the fact that some other animal DNA, other than our filly friends; of probably lesser quality, will be inhabiting the next burger I eat. I have no problem (drunkenly) stuffing that same old burger in my face after the pub. That’s my choice. You, on the other hand, need to make the right choices about your skills and your business to make sure it stays afloat. Your faithful ‘Nag’, The Beauty Stig P.S. If any offence is caused by the above, it is your responsibility...

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60•••••Beauty Professional Ireland

Artisan Professional Gel Colour

• Buy 2 gel 15ml colour pots and get one free Artisan Professional Gel Colour Pots 15ml €18.90, Hot Yellow, Cobalt, Brick Bronze, Purple, Hot Pink, Metal Brown, Hot Orange, Mauve, Plum, Hot Fire, Deep Red, Sunset, Garnet Red, Strawberry, Bright Pink & Warm Pink.

Offers end 31st March 2013

Perfect Pitch

Avant Garde We take a look at Avant Garde, a make-up academy and studio based in Drogheda.

before

after

Legal Laser Whitening For Salons Earn up to €89,000 per year There are so many Dublin based make-up training schools, so it’s refreshing that Avant Garde Make-up Academy & Studio are located a little north, in Drogheda. Emma Woods is the proprietor and director at Avant Garde. Emma adopts a multi-faceted approach to her enterprise, simultaneously developing new products, organising photo-shoots, liaising with models and photographers, whilst keeping her business in touch and well informed on the make-up scene. Emma is trained in High Fashion, Bridal, Media, Theatrical, TV / Film and Special Effects make-up and worked as a Make-up Artist for MAC Cosmetics in Brown Thomas. Since then, Emma has travelled globally and has established an impressive portfolio working across the editorial, catwalk and music industries. She has built up an impressive client list working in many areas of make-up including fashion, advertising, TV and music. Emma is a regular backstage fixture at fashion weeks in London. The college currently runs eight courses from basic to advanced (theatrical / Film make-up), bridal to airbrushing. Take a look at some of the work of Emma’s Students and the very funky training rooms in the Academy! For more information, check out: , Tel: +353 (0 )41 98 44442. Or Email: Emma@avantgardemakeup.ie

Start up packages from €1895 World Wide Exclusive Formula 100% Peroxide Free Pain Free, No Enamel Change Up To 12 Shades Lighter In 20Min

+44 (0) 845 900 1311 md@megawhite.co.uk www.megawhite.co.uk Beauty Professional Ireland•••••61

OVER 250

BRANDS & 9,300 VISITORS UNIQUE FEATURES FOR 2013... HUNDREDS OF SUPPLIERS, TRAINING PROVIDERS & BRANDS SPECIAL SHOW DISCOUNTS, AVAILABLE EXCLUSIVELY TO IRISH BEAUTY SHOW VISITORS THE LATEST PRODUCT & TREATMENT DEMONSTRATIONS INCLUDING SKIN CARE, NAILS & TANNING INSPIRATIONAL EDUCATION IN THE INTERACTIVE DEMO ZONE NEW COURSES FROM IRELAND’S LEADING EDUCATORS DEDICATED VIP AREAS FAST TRACK ENTRY

2 FREE TICKETS WORTH €40 www.irishbeauty.ie ADMISSION ON THE DAY IS PRICED AT €20 PER TICKET SO IT’S WORTH REGISTERING FOR FREE TICKETS IN ADVANCE

IRELAND’S LARGEST ANNUAL BEAUTY SHOW

EXCLUSIVE SHOW OFFERS

SAVE €1,000’S

BEAUTY / NAILS / TANNING / SPA / COSMETICS / COMPLEMENTARY / HAIRDRESSING

Contact Linda on 01 462 6429 Training Dates in Dublin for April & May Male specialised waxing by request April Sunday 7th Lash perfect semi permanent eyelash extensions (all day) Monday 8th Waxxxpress Specialised Female Waxing (1/2 day afternoon) Monday 8th Express Mink Lashes (1/2 day morning) Sunday 21st Lash perfect semi permanent eyelash extensions (all day) Monday 22nd Waxxxpress Specialised Female Waxing (1/2 day afternoon) Monday 22nd Express Mink Lashes (1/2 day morning)

MAy Sunday 13th Lash perfect semi permanent eyelash extensions (all day) Monday 14th Waxxxpress Specialised Female Waxing (1/2 day afternoon) Monday 14th Express Mink Lashes (1/2 day morning) Sunday 27th Lash perfect semi permanent eyelash extensions (all day) Monday 28th Waxxxpress Specialised Female Waxing (1/2 day afternoon) Monday 28th Express Mink Lashes (1/2 day morning)

T: 01 450 7573 M: 087 242 7510 E: info@baamcosmetics.ie

M spe ale c wax ialised ing req by uest

BPI Classifieds

Education is the future Anne tobin Beauty college Castlebar

Make up artistry Starting April 2013. (itec unit 10 ,41,42)

exceed your clients wax-spectations

Airbase Training Book online at www.airbasemakeup.com

available from:

Tel. +353 45 898501

Lo-call 1890 564040 or buy online at www.flair.ie

For further information on qualifications please contact us: Tel. +44 (0) 2380 684 500 Email. customerservice@vtct.org.uk

Out of Sight...

Out of Mind...

Research has shown that sales of companies who advertise through a recession rise 256% over those that don’t, so can you afford not to advertise?

Call us now to discuss your advertising requirements for 2013 and ensure your brands stay in buyers minds. Beauty Professional 01 4626429 or advertising@beautyprofessional.ie

Source* www.advertisinggrowsbusiness.ie

Beauty Professional Ireland••••• 63

BPI Wordsearch

Wordsearch Certified

oils

Naturamatics

Handmade

Cleanser

Beauty

Salon

Spa

Win a Hamper worth over €200

from Naturamatics. Simply find the missing words and post your entry to ��

Organic

Vegan Friendly Irish

Skin

Send your finished word search to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:......................................................................................................... Address:...................................................................................................... Business name:.......................................................................................... Position:...................................................................................................... Email:.......................................................................................................... Phone:......................................................................................................... Terms & Conditions The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 29th of March. The Editor’s decision is final, for a full list of terms and conditions contact: editor@beautyproffesional.ie

Congrats to our winners from our last issue who have won a 500ml Milk Bath from Elemis each.

()*+,-.%/0-,%#+)1 64•••••Beauty Professional Ireland

Geraldine Mangan – What Women Want – Killarny, Co Kerry Nicola McClean – The Tannin Centre – Fade St, Dublin 2 Sinead Looby – NU YU Beauty – Glasnevin, Dublin 11

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