BPI Sept/ Oct 14 by BAD BOY MEDIA

THE MAGAZINE FOR IRELAND AND NORTHERN IRELAND’S BEAUTY & HAIR PROFESSIONALS

BEAUTY P R O F E S S I O N A L I R E L A N D

Volume 5, Issue 5 September/October 2014 €5.20 / £4.45

IN THIS ISSUE: LATEST NEWS  PRODUCTS  PROFESSIONAL BEAUTY SUPPLEMENT

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Beauty Professional

Welcome 100% IRISH

THE TEAM Editor: Lucy Earley lucy@exigome.com Advertising: Linda Horan lindaexigo@gmail.com Production Manager: Ruth Gunning Administration & Accounts: accounts@exigome.com

Nominated as ‘Best Business to Business Editor, 2013

Managing Director: Chris Dunican chris@exigome.com Contributors Bronwyn Conroy Liz McKeon Dylan Bradshaw Nichola Graham Jennifer Rock Ellen Kavanagh Niamh Martin Peninsula Business Services

Memberships: Carmel Lynch memberships@beautyprofessional.ie

Design: Minx Design ruth@minxdesign.ie

Editor's Note

Nominated as ‘Best Business to Business Magazine, 2012’

Dear Readers, Welcome to the September/October issue of Beauty Professional Magazine! It’s been a bit busy around BPI headquarters lately, on a personal note I welcomed a new arrival, my lovely little daughter, Lara, at the start of August so I’ve been finding out the amazing wonders (not to mention the sleepless nights) motherhood entails. I would like to thank all our clients and readers for your well wishes!

Print: SPS, Wicklow, Ireland Published by: Exigo Media & Events Ltd. Unit 7B, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429

This issue is all about the Professional Beauty Ireland 2014 Show which takes place on the 5th and 6th of October in the RDS and we’re really looking forward to seeing you all there. Things are definitely looking up, not only in staid economic terms but also in beauty innovations. There are some really effective and beautiful products available from Irish and Northern Irish distributors, evolving beauty, as I like to call it. You’re in for a treat at this year’s event so make sure you put it at top of your agenda to attend, remember it’s your industry keep your eye on it! Beauty Professional Ireland Magazine will be there with some great subscription gifts, competition prizes and insurance offerings so make sure to visit B64 and C63. You can register to attend the event for FREE at: www. professionalbeauty.ie Yet again, we showcase the work of a talented MUA, this time it’s Sara Golding, who has worked with The Pussycat Dolls and Celtic Woman. We’re increasingly contacted by Irish salons and beauty businesses with their news stories. Please keep sending them in, that’s what we’re here for - you the beauty professional. I am always a friendly ear at: editor@beautyprofessional.ie. Don’t be a stranger! Love, Lucy

TO GO STRAIGHT TO

www.beautyprofessional.ie

Lucy Earley

just use your smartphone on this QR code Beauty Professional Magazine recommends “Scan” from QR Code City which is available to download for free from your Market or App Store! While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

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www.beautyprofessional.ie

Beauty Professional

contents 39 44

Professional Beauty Ireland Preview Hair Professional products

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Nail Professional products

IN THIS ISS UE: LATEST NEWS

BEAUTY  PROFES SIONAL BEA UTY

P R O F E S S I O N A L

’S BEAUTY & HAIR PRO FESSIO

NALS

Salon Equipment products Retail Focus

I R E L A N D

IRELAND

In the Salon Producs

SUPPLEME NT

Jennifer Rock on LEDs BPI Consult: Peninsula Services and Bronwyn Conroy BPI Pros: Ellen Kavanagh and Liz McKeon Education and Training

WIN a €2500

voucher from CACI on Page 71

Beauty PROFESSIONAL IRELAND••••• 5

Volume 5, Issue 5 September /October 2014 €5.20 / £4.45

The Nail Bar

 PRODUCTS

AND NOR THERN

48 54 56 60 64 68 70

THE MAG AZINE FOR IRELAND

6 Newsworthy The latest Industry News 17 BPI VOICES - Chic Salon’s MD 22 Beautifi.com - Business Profile 24 Tanning Professional 28 Get the Look with Nichola Graham 30 MUA Profile – Sara Golding 32 MUA Professional Products 36 Dylan Bradshaw on the LCT

September/October

News Worthy

News Worthy HAPPY BIRTHDAY TO US! Four years is not a long length of time, in retrospect, but in publishing and in the current recovering business climate it‘s quite a success! Beauty Professional Ireland Magazine started life during the height of the recession and has grown from strength to strength, becoming the most read trade magazine for beauty professionals in Ireland. “It has been a tough time for everyone over the last six years,” commented MD Chris Dunican, “As a business we’ve been so resilient and focused during this period. Through hard graft, client relationship management and strong partnerships we have built strong foundations that will stand to us long into the future. Our beauty industry has great self-belief and amazing drive, it has endured extreme hardships over the last six years - but I strongly believe the high calibre of entrepreneur driving our beauty businesses today will be successful.”

ALL IRELAND NAIL AND MUA SPONSOR NEWS Chris added: “We would like to announce the Headline Sponsor for our upcoming All Ireland Nail and MUA Championships which take place next February the 22nd and 23rd, 2015, is the VTCT. It’s amazing to have such an endorsement and brand associated with the first year of our national independent homegrown competitions. A thank you to all our sponsors: Young Nails, Gelish, Crystal Nails, Magnetic Nails, Artisan Nails, Astonishing

IRISH BRAND WAXPERTS TO EXPAND STATESIDE Irish Brand Waxperts is set to take the US by storm, Ellen and Trish of Waxperts recently travelled to Cosmoprof, North America to showcase Waxperts to top International distributers. Cosmoprof is an acclaimed event for the beauty industry worldwide and is exclusively dedicated to business development activities. In 2013 Cosmoprof had over 26,000 visitors from top International distributers. The journey to the US provides a huge opportunity for Waxperts abroad with the hair removal market in the US worth an estimated $2.1 billion in 2011. Waxperts is a client of the High Potential Start up unit at Enterprise Ireland. The recent trip to the US opened many doors for Waxperts that will allow them to develop export plans and in the near future branch out to the American beauty markets making Waxperts a global phenomenon. www.waxperts.ie 6•••••Beauty PROFESSIONAL IRELAND

Nails, ARTDECO, Make Up For Ever, Mii Cosmetics, Fuschia, Ken Boylan, Face FX, PALLADIO, Chris Krenzer, NIMA Brushes and Young Blood Cosmetics. A thank you to our partners, Beauty Professional Ireland Magazine, Beauty Professional Insurance, Professional Beauty Ireland and The Nail Industry Association. We would also like to take this opportunity to congratulate our Editor, Lucy Earley and her husband Michael on the birth of their daughter, Lara Alexandra, born on the 12th of August. Our best wishes - and here’s hoping for not too many sleepless nights!”

1 Happy news at BPI HQ with the birth of Lara Earley

FREE NEXT DAY DELIVERY

TO YOUR SALON *

A Passion for Hair and Beauty locall 1890 564040 email sales@flair.ie www.flair.ie Visit our stores Tralee 066 7117070 Galway 091 771535 Naas 045 898501 Finglas 01 8641086 Kilmainham 01 6713239 *ASK STAFF FOR DETAILS | FREE DELIVERY ON ORDERS OVER €50

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News Worthy

MORGAN TAYLOR VIRTUAL SALON Creative Academy, the exclusive Irish distributor for Morgan Taylor Professional Nail Lacquers is excited to announce that the MT VIRTUAL SALON feature is live. Salons can show their customers how their chosen Morgan Taylor Professional Nail Lacquer will look before they start to paint! You can choose your colour according to your skintone, length and shape off your nails! Go to: creativeacademy.ie/virtual-salon/

1 The Virginie Claire Team

PHYT’S SEMINAR Virginie Claire Products is hosting a seminar on the 22nd of September in the Red Cow Moran Hotel on the Naas Road to launch PHYT’S brand NEW treatment PHYT’Skin Rénov. This is the First Ever Certified BIO Glycolic Peeling Treatment, and PHYT’S is at the forefront of constant new developments of all things pure, active and organic. They are inviting all of their trained PHYT’S therapists to this seminar and from there, there will be trainings every month: please inquire with the team for full details. They will be at stand F28 at the Professional Beauty Show and will be showcasing PHYT’S new treatment and products. 8•••••Beauty PROFESSIONAL IRELAND

EURO PRODUCTS ATTAIN ‘INVESTORS IN PEOPLE’ ACCREDITATION Belfast-based beauty business, Euro Products is celebrating this month, having secured a much sought after accreditation from Investors in People. Owned by the UK government and managed nationally by the UK Commission for Employment and Skills, Investors in People provide a framework against which

best practice in people management is measured. Formed in 1997, Euro Products is led by mother and daughter team, Hilary McMurray and Shelley Martin, and has evolved from a local success story to become a leading manufacturer and exporter of beauty products to international markets. Their expanding portfolio includes the award-winning professional tanning brand He-Shi and innovative new skincare range, Skinician. www.euro-products.co.uk

CHRIS KRENZER PINK DONATION! Pink Confection from Chris Krenzer is a soft pink lip plumper containing natural ingredients. A donation of €1 will be made to Breast Cancer Ireland for each one sold from October 1st 2013 to October 31st This charity is dedicated to increasing survival after diagnosis and to discovering a vaccine against breast cancer. www.beautybrands.ie

PATRICK GILDEA SALON SCOOPS AWARD Patrick Gildea Hairdressing, Letterkenny, is delighted to have triumphed in the JCI Friendly Business Awards under the category for shop layout and design. The salon was announced as a winner at the awards on the 18th of August at the Radisson Blu Hotel, Letterkenny. Style Director and Team Leader Noreen Gallagher, who has been working with Patrick Gildea Hairdressing for twenty years, collected the award on behalf of the company. www.patrickgildea.ie

News Worthy

SHAPING FUTURES Shaping Futures is a social initiative launched by Schwarzkopf Professional in cooperation with SOS Children’s Villages, helping to transform the lives of young children around the world. A team of eight

hairdressers as well as Shaping Futures Ambassador, Janet Maitland, was chosen to provide a six-week intense training course supporting disadvantaged young people in India to learn hairdressing skills in order to get a job and earn a living. The

30 students will be taught how to cut, straighten, curl, style, perm and colour hair, and at the end of the course will be placed for apprenticeships within one of the large hairdressing chains in India.

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www.diamonddesigns.ie Beauty PROFESSIONAL IRELAND••••• 9

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News Worthy

MUCKROSS SPA WINS PEVONIA AWARD Congratulations to the Muckross Spa on being awarded Destination Spa of the Year in the Pevonia Spa Awards 2013/2014. Pevonia judges summed up the winners under the categories of sales, performance, PR & Marketing strategy and activity, training, staffing, creativity, inventiveness and overall success as well as the results of their customer nominations.

GRAHAM ANTHONY LTD’S NEWS After seven years of outsourcing its logistics, Graham Anthony Ltd. has moved the logistics section of the company back to their own warehouse in Blanchardstown where it will be managed in house. Graham Quinn MD started working on this project in February to ensure the move was managed efficiently and with minimum disruption. Graham Anthony distribute a large range of brands to salons, spas, pharmacy and department stores in Ireland and the UK, including Decleor, Payot Paris and recently acquired Dermo Cosmetic Specialist skin care brand Uriage along with Spa & Salon Italian furniture and Advanced Aesthetics Machines, Lipofirm Plus and a range of top Laser Machines. “In order to strengthen our customer service and meet the expectations of our accounts in Ireland and the UK, to continue growing and developing as a company, I know this move will see great changes in our deliveries and stock management in the future and improve our customer service. We are having an End of Summer Sale with some exceptional bargains available on all our brands and we will also have great value on our Graham Anthony (stand G2 for Graham Anthony Ltd and stand F6 for Payot) at the Professional Beauty Show in October so arrive early on Sunday not to be disappointed, you can contact our office on 01 822711 for more details,” said Graham Quinn. www.grahamanthony.ie 12•••••Beauty PROFESSIONAL IRELAND

LAUNCH OF NEW HAIR REMOVAL SALON IN DUBLIN’S ILAC CENTRE. Recently opened in the heart of Dublin’s shopping scene in the Ilac Centre, Sensius is a provider of medical grade, FDA approved laser hair removal technology. The team at Sensius includes four highly trained therapists who between them have almost 20 years experience in the industry. Speaking on behalf Sensius, manager and therapist Sharon Donlon said “Our team work tirelessly to provide 5 Star laser hair removal for each and every client, thus delivering the best results possible. Not only is laser hair removal a great investment but it’s also life changing for many men and women whose confidence is greatly affected by facial and body hair.” www.sensius.ie

The Beauty School

News Worthy

Beauty PROFESSIONAL IRELAND••••• 13

Industry Insider

NIMA’S NEW LAUNCH Irish make-up brush supplier and one of the sponsors of the All Ireland MUA Championships, Nima Brushes, has just launched a new brush collection ‘The Artistic Collection’. MD Niamh Martin tells us how to recreate J’Lo’s ‘wet look’ from the 2014 VMA’s, a sheen/ plumped up look. Using Fuschia’s Candle Glow Highlighter (using your small duo fibre brush) sweep it over the raised areas of the face - forehead, cheekbones, down the middle of the nose and onto the chin. Using Make Up For Ever‘s HD invisible cover concealer in a shade or two darker than the skin tone (using your contoured angled brush), we‘re going to create a more sculpted look by working this into the skin directly under the cheekbones, down along the jawline and along the hairline, Kardashian style. Apply foundation directly on top of your highlighted and shaded areas. Use something with minimum oil content (to keep shine at bay). Follow by applying a small dab of cream blush across the cheekbones for colour and lift, your medium duo fibre will help apply this. Define the brows - but go easy! Small features require soft, smaller brows where larger features can go stronger and more defined. Don‘t do this the wrong way around or it‘ll throw your facial features. Your angled brow brush will give you defined, perfectly tapered brows. Avoid too much shimmer on the eyes if you‘ve gone for the dewy look on the face, aim for a more matte look, or maybe a slick eyeliner effect using a gel eyeliner and your bent eyeliner brush. Applying a highlighter on the inner corner of the eyes and just underneath the raised area (using a smaller detail brush) of the brow will open the eyes up giving you a fresh, wide eyed and bushy tailed look! I opt for Inglot’s 395 shadow from their Freedom Collection. Keep your mascara water resistant because we don‘t want it mixing with the oils in your under eye concealer. Use a little powder just underneath your lower lash line using a small eye

brush and a setting powder (Fuschia‘s rice powder will work perfectly). A soft lip liner to add definition to the lips followed by a high shine gloss will finish your look off nicely. Heavy, darker lips require a more matte finish so keep that for another night! Visit NIMA brush online at www.nimabrush.com for our complete range and some tips and tricks on how to choose & care for your make up brushes. Stand B72 at pro beauty show.

THE BEAUTY SCHOOL AT THE PROFESSIONAL BEAUTY SHOW The Beauty School is based in Warrenpoint, Co. Down and provides first class training to beauty professionals and salons across Ireland and the UK. The Beauty School is excited to be the only clinic in Ireland to offer the Collagen Wave Skin Tightening Treatment, a new and exciting anti-ageing treatment, now highly favoured by many celebrities. WHAT IS COLLAGEN WAVE? The Collagen Wave treatment is a non-invasive treatment and a painless way of long term non-surgical tightening and lifting. Treatment is carried out using a machine with a probe, which the operator gently slides around the face delivering radiofrequency energy into the skin. This heats a large area of collagen in the deeper layers of the skin and underlying tissue. The heating action causes deep collagen structures in the skin to immediately tighten, improving existing collagen. WHAT AREAS CAN BE TREATED? Improving the jowl area, eyes and neck areas are the most popular and effective uses of radiofrequency. Benefits to all areas can be seen with the reduction of cellulite, smoothing out dimpled skin, tightening and toning of the skin. Thighs, buttocks, arms and stomach are greatly improved. VISIT The Beauty School AT STAND C40 & C32 to find out about their courses and to avail of their exclusive half price offer on the collagen wave treatment. For further information contact The Beauty School. Call +44 (0) 28417 53900 / +44 (0) 28417 52665 or email info@thebeautyschool.co.uk

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News Worthy

Beauty PROFESSIONAL IRELAND••••• 15

phytts

Beauty Professional Voices

In The Blood We chatted to Charlotte Pollock of Chic Salon Supplies & Training Academy. Chic is also the exclusive distributor of Fake Bake in Ireland.

Where did you train originally? I’m from Liverpool and trained in beauty therapy college when I left school. I knew from a young age I wanted a career in the beauty industry and as a few of my family members were in the hair and beauty industry, I had a good insight from very early on. What is your company‘s ethos? My company’s ethos is to provide high quality products alongside accredited training courses. Each of our tutors hold a certificate in teaching, so that means our students are taught to the highest standard possible. Our excellent support team means we are never more than a phone call or email away, making our customer service stand out from the rest. What is best thing about your job? The beauty industry is so versatile. There are so many diverse avenues you can take within the industry moving into and specialising in different areas. I love being around people and building up relationships with my customers, helping them every step of the way. What is the “Chic” difference when it comes to lash extensions? As a beauty therapist myself I know how important it is to have top quality products for my clients. “Chic Lashes” are synthetic Mink Eyelashes, which once they have been set in length and curl, they then receive an extra steam and

conditioning treatment, which gives them there super glossy appearance, making them softer and more luxurious for the client.

1 Charlotte Pollock

What are your plans for the future? We have some exciting products and training joining us for 2014-2015. We hope to grow and expand; offering more quality product and training for all of our customers. For up-to-date news check out our website www. chicsalonsupplies. com and “like” us on Facebook and Twitter for daily updates. Some of Chic’s product range: The Natural Hair Strip Eyelash is made from 100% natural hair so goodbye plastic lashes and hello natural luscious lashes. It’s lightweight and easy to use, and unlike plastic lashes will not drag the eyelid down. The Fake Bake Professional kit contains a tanning tent, gun and a professional size product and costs €315 (+VAT).

For product / training details contact Chic Salon Supplies & Training Academy on 071 9133324 or log onto www.chicsalonssupplies. com facebook.com/ chicsalonsupplies

Beauty PROFESSIONAL IRELAND•••••17

Irish Skincare

Barred

Put up barriers for your clients against ageing, winter sun damage and seasonal aggressors.

7 5 6

1. The Citrus & Kale Potent C & E range from Eminence provides visible collagen building in the skin, there’s a 47% reduction in free radical damage in just 3 hours! www.annemcdevitt.com 2. Karin Herzog Chocolate is an intensive, vitamin rich, night moisturiser formulated with Swiss chocolate, avocado and wheat germ oil. www.karinherzog.com 3.The ultimate skincare complement to professional waxing from Outback Organics. Go to Stand B41 at the Professional Beauty Show www.bronzedirect.ie 4. For those with sensitive skin, this soothing facial kit from Skintruth® will leave the complexion looking smooth and refreshed, and most importantly without irritation. www.beautyexpress.co.uk 5. An ally against the cold this duo kit from Thalgo contains Gentle Winter a relieving winter skin cream and Melt-Away Mask. The mask is FREE! www.thalgo.ie 6. Kaeso® recognises that different skin types require different approaches to achieve beautiful results, and with this in mind developed their Hydrating, Calming and Rebalancing ranges. www. kaeso.co.uk 7. NEW from PAYOT: Perform Lift Sculpt Nuit targets deep wrinkles and firms the skin overnight for the 4060 age range. www.grahamanthony.ie

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FORGET WRINKLES AND LACK OF FIRMNESS! The result of research

by the Payot Laboratories, the Acc-Lii Complex is a pioneering combinacon of accve ingredients which act in synergy in all levels of the skin. Liiing care delivers a cghtening eﬀect, smoothes wrinkles & reinforces the ﬁrmness of skin

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8. AvantAge Night from MATIS is a replenishing cream that takes advantage of sleep to stimulate the potential of the skin‘s natural defenses and fight against the early signs of ageing & fatigue. www.spi.ie 9. Pharmagel Lip Recovery is a protective moisture treatment with anti-aging peptides intensely hydrates and reduces signs of premature ageing. www.beautypro.com 10. MTS Peptide Moisturiser is rich in Alpha Lipoic Acid, CoEnzyme Q10, MSM, Magnesium Ascorbyl Phospate, PolyPeptide that smooths, softens, and deeply transforms the look and feel of your skin. www. adareaesthetics.com 11. PHYT’S Gold Line: Phyt’issma keeps the skin protected against harsh weather and overheated indoor environments while keeping wrinkles at bay. www.phytsireland.ie 12. SkinCeutical’s Resveratrol B E, €140, targets the visible signs of skin ageing and accumulated skin damage. 13. An alternative to Botox the Bee Venom Mask contains calming Shea Butter, Rose and Lavender essential oils - leaving you looking your youthful best. www.skincareorganics.co.uk 14. Hollywood Lash Collagen Gel pads double as an anti-wrinkle treatment during lash treatment. www.asuacademy.ie 15. During autumn the skin‘s cellular turnover needs to be restored. For this reason, Lifting Code is the optional line this season. It provides a moisturising and lifting action. Facial contours appear lifted and redefined. www.newgenskin.ie

Premium Skin Care

Éminence Organic Skin Care

Profound Skin Care Treat over 30 different skin conditions with powerful face and body peels plus extraordinary facial techniques that leave skin profoundly changed. Profound Cosmeceuticals ensures therapists gain more confidence and your business will experience a high level of customer satisfaction.

The results oriented brand of choice for discerning Skin Care Professionals, Beauty Salons, Day Spa’s, Destination Spas & Medical Spas. Éminence Organic Skin Care offers a broad range of face and body care for a wide variety of applications and skin types that can be tailored to suit your business. Your clients will immediately see and feel the difference from highly concentrated formulas; vitamins, anti-oxidants, and natures most potent firming and exfoliating actives all derived from the highest concentration of natural & organically grown herbs, fruits and vegetables, handselected to guarantee the highest quality.

Now introducing the NEW Micro Collagen Face Treatment. Tried and tested, Profound products deliver results that are visible immediately and guaranteed to boost client confidence in just 21 days. High levels of pharmaceutical actives including A.H.A.’S, B.H.A.’s, enzymes, vitamins, herbs and peptides offer dramatic results.

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Skin regeneration is stimulated and the natural healing power of skin is awakened. Time proven products & treatments will help your clients achieve and maintain their best skin condition in just 3 easy steps. Your business can now offer skin smoothing, pore reducing ingredients that can retexturise your client’s skin within 21days!

Introducing super food for the skin with Potent C+E Citrus & Kale; a radical new serum and masque with stabilized vitamin C + ferulic acid. The serum instantly brightens the skin with kale, spinach and broccoli sprouts for a powerhouse of antioxidants to nourish the skin. The genius masque trains the skin to absorb more vitamin C.

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Beauty Professional

A Beautiful Life Richard Spence, founder of BEUTiFi.com, tells BPI Editor Lucy Earley about the exciting web based platform best described as a cross between HAILO and Airbnb for the hair and beauty industry BEUTiFi.com is a website and platform specifically designed to help salons and independent professionals in the hair and beauty sectors to promote and grow their business. It enables them to find new clients, to generate new revenue streams and to secure a strong online presence. “Our aim is to provide consumers in Ireland with the largest possible choice of hair and beauty service providers, to allow consumers to browse, view and book (directly with salons & professionals) the services they require anytime, anywhere,” says Richard. “Having worked in the beauty and the technology sectors, I saw the opportunity to bring consumers and hair and beauty professionals together in the ever increasingly influential online environment making it simple for the customer to search for the services they want, where and when they want it.” According to Richard, the real challenge would be to get enough hair and beauty professionals onboard so that the website would be meaningful for consumers and get them hooked on returning to BEUTiFi for all their hair and beauty needs. “To do this we need hair and beauty professionals to be ‘part of it’ which is why it has been priced so affordably to join, hopefully making it an essential part of every salons marketing strategy. We have a very strong awareness campaign planned, so we believe it’s a great opportunity for salons to get themselves noticed.” Richard called old friend and ex-boss, Paul McGaley, to see if he would join the business. Paul, a 26 year 22•••••Beauty PROFESSIONAL IRELAND

veteran of the Professional Hair Industry with L’Oreal immediately saw the potential of BEUTiFi and has helped to ensure that this exciting business firmly focuses on the needs of the salons and professionals. Paul added, “Members of BEUTiFi.com will be able to promote their salons, salon teams and services as well as offering bespoke consumer promotions to drive salon business and increase client loyalty. As a professional industry we need the loudest possible voice among consumers. We need to adapt to the way that consumers search for services and products and this is particularly critical among younger ‘online savvy consumers’. BEUTiFi offers this opportunity and many more.” “We are a young and fun company with a serious passion for what we are doing, much like many of the businesses and professionals in this sector. We aim to help salons enjoy it even more, without the worries of where the next client is coming from or if people out there know who they are and what they do.” For details on how to get your business up and running on BEUTiFi.com and to receive 1 month free, you can go directly to www.BEUTiFi.com or call Paul McGaley on 086 2433106 or Richard on 0868163777.

Go to: www.BEUTiFi.com

Unlock new revenue streams and grow your client base with BEUTiFi.com BEUTiFi.com is a unique and exciting website & platform specifically designed to help salon owners & professionals like you to promote and grow your business online!

BEUTiFi.com will enable you to: • Promote your salon, your salon team and the services you offer online to the widest possible audience • Attract new clients • Increase revenues & average docket value • • • •

Increase footfall and visit frequency Introduce your business to younger ‘online savvy’ clients Embrace the social media phenomenon Promote your special offers to a large audience

Your presence on BEUTiFi.com will ensure that your salon can be easily found online, makes it really simple for new clients to discover your business, to share it on social media and contact you directly.

To Get Started

Call Paul McGaley Today on 086 2433106 or email Paul@BEUTiFi.com Register Now and get your

First Month FREE! Check us out at www.BEUTiFi.com www.Facebook.com/BEUTiFiOfficial

@BEUTiFiOfficial

Irish Tanning

The ‘S’ Word

Subtle is the word for autumn tanning. These pro tans will give your salon/ mobile biz the revenue kickstart it needs.

6 1. Launching at the Professional Beauty Show in the RDS this October at Stand D14, Exposed already has a very established name in the UK due to its large celebrity following with no smell, no overspray, instant dry time, and a gorgeous, natural colour.www.creativeacademy.ie 2. Combining extreme power with stunning good looks, the iXtreme sunbed features 50 body lamps. Visit Bronze Direct at the Professional Beauty Ireland show on 5th-6th October, stand A44.www.bronzedirect.ie 3. NKD SKN by Vita Liberata delivers instant results so you can literally tan and go! www.NKDSKN. com 4. Aviva Honolulu tan dries in seconds, with no odour, leaves skin silky and superbly moisturised after application. www.beautyproductsireland.com 5. Sun Labs Airbrush Tanning’s quick drying solution gives you instant colour to all skin types and dries quickly without leaving any sticky residue. www.asunailandbeauty.ie 6. The 2nd step product range from the Kardashian sisters; a celebrity grade tan. www.bronzedirect.ie

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Irish Tanning

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14 7. Christmas Gift set from He-Shi. www.euro-products.co.uk 8. Self-Tanning Lotion by Mila d’Opiz Self-Tanning Lotion is easily applied, giving you a gradual, streak-free tan. www.sunaura.ie 9. PHYT’S Voile Doré (Golden Veil) uses plant pigments to create moisturising and softening self-tan. www. phytsireland.ie 10. Conscience Clear Tan is rapid drying odourless tan that works with the natural skintone. It contains organic ingredients sourced from the Swiss Alps. www.beautybrands.ie 11. Bronz’Express relaunches awardwinning Self-Tanning Milk. 12. Thalgo’s Self Tanning Lotion for a golden, nonorange look this winter. With a buildable formula this beautiful self-tanning cream suits all skin tones. www.thalgo.ie 13. Kissed by Mii’s Effortlessly Easy tanning mousse leaves a beautifully rebalanced finish and glow to the skin www.cofri.ie 14. The TanErase glove is designed to masterfully buff off tan residue for perfectly exfoliated skin. www.tanorganic.com

26•••••Beauty PROFESSIONAL IRELAND

AWARD WINNING SKINCARE BEAUTY EXPERT Looking for: • An exclusive prestigious Skincare Brand? • An Alternative to an Existing Brand? • Additional Treatments to offer your clients? Call 01-4605055 to see how MATIS can transform your salon today!!

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STAND D21

Cash & Carry 9am-5.30pm Mon-Fri

BPI GET THE LOOKS

Light It Up In a two-part series Nichola Graham runs us through some photographic make-up tips starting with the base and basics GET THE LIGHT RIGHT Apply make-up in natural light. This will give you the best idea of how the make-up really looks like blended and colour matched. Keep in mind that studio light can lighten colour (eyes, lips, cheeks) by up to two shades so you may need to layer the product in order to make it pop on camera. SKIN PREP As a make-up artist it’s not only your job to prep the skin properly in terms of cleansing, priming etc., it’s also down to you to ensure that the brows are groomed as ‘fuzzy’ brow hair on the brow bone will not only show up on camera, it will also make your eye make-up look bad. A small electric Brow Trimmer (available from most Boots stores) is perfect for trimming brows if you don’t have time to tweeze and ensures there’s no redness. PRIMERS Silicone primers generally add extra ‘slip’ under a foundation, exacerbated by studio lights. Opt instead for a shine control or mattifying primer. My favourite is Nurturing Force Blot Out Shine Offensive. Not only does it smell like baby powder it also soaks up excess oil and is particularly great for men and bald heads! BASE While mineral foundations are beautiful in natural light they’ll be your worst nightmare when it comes to camera flash and studio lights. Most mineral make-up contains bismuth oxychloride; this adds a pearlescent finish to the skin. It also makes normal sized pore look even bigger. Mineral make-up always contains titanium dioxide, a sunscreen. Unfortunately it reflects the flash of a photographer’s camera. This means the face will be highly reflective in any photo using artificial lighting. Instead, opt for an oil-free foundation and match it perfectly to the skin tone. BODY AND HANDS Don’t forget, if the skin on the body (arms, legs, chest and hands, etc.) is exposed this also needs to have make-up applied to it. Any redness in the skin will show up on camera. Products like MAC’s Face and Body and Make Up For Ever’s Face and Body liquid 28•••••Beauty PROFESSIONAL IRELAND

non-transfer make-ups are designed specifically for this purpose. POWDER Loose powder is best for setting your base as it’s milled finely and therefore won’t look powdery on the skin. Translucent or transparent is best. For touch-ups throughout the shoot opt for a pressed powder. The best loose and pressed powders I have ever used are Kett Sett Powders. They are finely milled and don’t add build up on the skin.

Credits: Makeup: Nichola Graham Model: Bobbie-Lee Gregg Photographer: Eilish McCormick Client: Mary Callan Knitwear Go to: www. nicholagraham.com

MUA Professional

Photographer: Peter Ivers

SARA’S SCENE

We take a look at the work of Sara Golding, MUA, who has worked on some very famous faces! 30•••••Beauty PROFESSIONAL IRELAND

Photographer: Tiara Rad Model: Courtney Sheridan

MUA Professional erty Photographer: Evan Doh

Photographer: Evan Doh erty

Celtic Woman

Photographer: Peter Ivers

Sara Says: “I started my make-up career in 1999 when I studied Make-up for TV, Film and Theatre, for two years in the most established make up course in Ireland, IADT Dun Laoghaire. Since then, due to hard graft and constant skill updating my career has taken me all over the world from Europe to America, Australia and Asia. I worked for MAC, Make Up For Ever, Brown Sugar and The Make-up Room. My work includes Music DVDs, Tours, Live Concerts, TV, Fashion Shows, Editorial, Film as well as Weddings, Debs and Teaching. Celebrity Work “I was the key make-up artist for “Celtic Woman” touring for several years through Europe, Australia, Japan and the USA. I’ve 1 Sara Golding (Second from Right) with the been behind the scenes at Dancing with the stars, Good Morning Pussycat Girls America, The Today Show, The Mario Rosenstock Show, Damo and Ivor, and The Late Late. I have worked with Nicole Scherzinger, The Pussy Cat Dolls, Girls Aloud, Daniel Day Lewis, Celtic Woman, Rebecca Storm, Aslan, Neil Jordan and Danny Dyer. It’s certainly been an interesting and rewarding career so far!” Check out: www.saragoldingmakeup.com

Beauty PROFESSIONAL IRELAND••••• 31

MUA Professional

Autumn Hues 1

As we head into the autumn / winter season make-up artistry can take inspiration from the deep beautiful colours of the darker months.

4 5

32•••••Beauty PROFESSIONAL IRELAND

1. Decoderm Hydra Blush, €15.90 adds a layer of colourful comfort and moisture. www.xpertpro.ie 2. Nima Brush’s new Artistic Collection with a matte velvet feel are designed especially for professional use. www.nimabrush.com 3. Launching at Professional Beauty Ireland on the Airbase stand (C48), the new lip palettes are highly pigmented and long wearing. www.airbasemakeup.com 4. Autumnal shadow shades from the A/W 2014 Aveda Makeup Collection. 5. Everything’s here to get you started as a pro MUA with MUD professional kits from €199 (+VAT) Call (01) 8641086 for details. www.flair.ie 6. Mii Smoothing Face Prep, €30.00, and Enhancing Eye Prep Eye Primer, €22.50, smooth out pores and fine lines for the perfect base. www.cofri.ie smooth out pores and fine lines for the perfect base. www.cofri.ie

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Academy located 2 miles from Kildare town. For a full list of courses and prices please visit the website: Web: www.face-itstudio.com |Emal: info@face-itstudio.com Ph: Martina Kelly 087/9078002 | Ph:Jacki Brown 087/9220776

11 12 7. The Rolf Stehr professional display containing all of his highly sought after functional make-up. www.newgenskin.ie 8. GloMineral’s Luxe Setting Powder, €44.99, delivers a luminous, soft focus effect to the skin perfect for photography. www.skinlogiconline.com 9. Arabesque’s Glamour powder creates a magic shimmering and fresh complexion. www. beautyproductsireland.com 10. An ultrablendable blush, €27.00, with a natural look and finish made specifically for HD technology from Make Up For Ever. www.mufe.ie 11. A superb skin toned cream highlighter Afterglow, €20. www.kenboylan.com 12. ARTDECO’s new collection for autumn / winter has tones of rich reds, velvety purples and matte nudes.www.chleo-enterprises.ie

HUGE

DISC OUNTS! Award Winning Irish Launching ourMake-Up Company New Pro Collection at the show in October…hope to see you there!

STUDENT KITS FROM €99 www.fuschia.ie info@fuschia.ie 041 980 1562

BRUSH ROM SE TS F €25

Up to 70% OFF Retail Prices

Hair Professional

The LCT The Dylan Bradshaw Salon was asked to open the 59th International L‘Oreal Colour Trophy - the only Irish Salon ever asked to do so. The Awards were held in the beautiful Grosvenor House in London with the cream of the hairstyling industry present, including celebrity hairstylists Daniel Galvin and Trevor Sorbie.

How long have you been involved in the L‘Oreal Colour Trophy? The first time I entered I came nowhere, I hadn’t done much prep and entered anyway, that was around 1999 or 2000. Since then, we have won numerous times and always enjoy taking part. You created the main show, what was your inspiration for it? For the main show, we tipped our hat to Haute Couture and the precise detailing, structures, embellishments of the world’s most renowned fashion designers. We hope we have put together an exciting show, which demonstrates our skill and creative vision. We brought Israeli photographer Sasha Prilutsky, whose work was featured in Italian Vogue to document the show and Irish model Maria Boardman, whose striking look is very directional. How do you balance your work with the 36•••••Beauty PROFESSIONAL IRELAND

L‘Oreal Colour Trophy and in the salon? It has been a hectic few months, as well as running a salon, creating the L‘Oreal Colour Trophy show, I have also moved house during that time. It has taken 6 months to bring our creations to life, working together with the db Creative Team. Luckily I am surrounded by great staff, Kimberley our Salon Director has managed the salon with the least amount of interruption so we could concentrate on our daily client appointments and work on the LCT. What do you love most about the L‘Oreal Colour Trophy? The L‘Oreal Colour Trophy is an avant garde celebration of hair dressing that brings together the best in the business. Hairdressers and salons get to showcase to a concentrated audience of the world’s most renowned hairdressers and salons. The L‘Oreal Colour Trophy always manages to wow; it’s an electric event to be part of.

Go to: dylanbradshaw. com for information on courses.

beautiful Brows

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It’s time for GEL POLISH to get a helping hand.

BEFORE* IBX SYSTEM treatment under Gel Polish

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YOUR NAILS

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BEFORE* IBX SYSTEM treatment AFTER* under Gel Polish IBX SYSTEM treatment under Gel Polish

YOUR NAILS NATURAL NAILS that won’t BEFORE*

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Under All Gel Polish

grow? PEELING, SPLITTING, AFTER* IBX SYSTEM treatment SHREDDING? under Gel Polish

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NATURAL NAILS that won’t grow? PEELING, SPLITTING, SHREDDING?

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Natural Nail Strengthening System * All photos are unaltered.

AFTER* IBX SYSTEM used for Natural Nail Growth

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MAKE UP DEMOS AND GUESTS INCLUDING ARTISTS: SINEAD CADY, PIPPA O’CONNOR, TARA O’ FARRELL, DERRICK CARBERRY, MAKEUPBYSAZ AND LAUREN CLEARE. NEW PRODUCT LAUNCHES

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CHRISTMAS GIFT SETS

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Locall 1890 564040 Email sales@flair.ie www.flair.ie Dublin

Naas

Galway

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Locall 1890 564040 Email sales@flair.ie www.flair.ie Dublin

IBX 1/2.indd 1

Naas

Galway

Tralee

27/06/2014 11:44

Show Preview PROFESSIONAL BEAUTY IRELAND 5TH - 6TH OCTOBER 2014

The heart of beauty, spa and wellness www.professionalbeauty.ie

Professional Beauty Ireland Inspiration For Your Beauty Business Professional Beauty Ireland opens its doors once again on 5 - 6 October at the RDS in Dublin. Discover at the industry’s essential event the latest in nails, skincare, make-up, tanning and equipment, as well as be able to test and compare thousands of new products whilst also benefiting from the huge range of exclusive trade offers! Hundreds of brands will be exhibiting at the show. It is an opportunity for beauty professionals to replenish their products and treatments before the busy Christmas period. Professional Beauty will introduce to its extensive seminar programme the brand new Advanced Treatments Live Stage bringing the latest technology developments delivered by a selection of experts and practitioners. Also new this year is the College Cup, aimed at colleges and their students. The winning College will not only be

crowned with the College Cup but each student will receive a goody bag. The highest scoring student within each winning team will win a ‘money can’t buy experience’

IRISH NAIL CHAMPIONSHIPS

WARPAINT MAKE-UP COMPETITION

Want to test your talent against your peers? Showcase your work in front of industry professionals and judges. The championships will be held over the 2 days of the show across 13 categories including 2 student-only sessions on Monday 6 October.

2014 CATEGORIES Pink & White Competition Style • Permanent Polish • One Stroke Nail Art • Spa Manicure • International Nail Art Masters • Nails Starters Tip & Overlay (Student) • Salon Nail • International Nail Masters • Nail Starters Manicure (student) • Showcase Nail Art theme: Romantic Gestures • Photographic Classic theme: Romantic Gestures • Photographic Nail Art theme: Romantic Gestures

Why you should attend Professional Beauty Ireland:  Discover the latest innovations  Keep up to date with the market trends  See, touch, test and compare thousands of new products  Exclusive “show only” trade offers  Show off your talent by taking part in the competitions

Inviting both established make-up artists, newcomers and students to flaunt their creativity in front of industry professionals. The Competition will be held on Monday 6 October across 3 categories.

2014 CATEGORIES • Fashion/Catwalk - theme: Screen Starlets • Fantasy/Body Art - theme: 50 Shades of Butterfly • Character/Prosthetics (head & neck) - theme: Vampires versus Werewolves €20 per person per category €10 per student per student category Visit www.professionalbeauty.ie/compete for more information about Warpaint & The Irish Nail Championships and register today.

Give your career a head start! €30 per person per category €13 per student per student category

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For more information email: competitions@beautyprofessional.ie or visit www.beautyprofessional.ie

Nail Professional

Nail Bar TAKE ME TO THE NAIL BAR…THE NAIL BAR

WE LOVE THE NEW GET COLOR FALL RANGE FROM GELISH. HERE IS SOME A/W INSPIRED NAIL ART. WWW. CREATIVEACADEMY.IE. STAND D14.

WHAT THE BLOGS SAY: www.makeupwithdrawal.com on Perfect Match Moods: “I wanted to show you some of the really beautiful Perfect Match Mood Gel Polishes. In each Perfect Match set, you get a bottle of long wearing soak off gel and a bottle of polish to match. Thermal gels and polishes!” www.thepolishaholic.com on China Glaze: “Boundary of Memory is a a full coverage fine glitter packed with black, silver, copper and brown glitter. This is my favorite of the collection, China Glaze does glitters like this so well!”

HANDY ONE-STEP REMOVER SACHETS FROM SMART POLISH. WWW. BEAUTYBRANDS. IE. STAND C44.

NS THE NEW GILDED SCENTSATIO ED. UAR TSQ WEE W.S WW . CND FROM COM STAND B22.

VINYLUXTM RACKS WILL BE AVAILABLE AS PART OF A PROFESSIO NAL BEAUTY BUY-IN DEAL. STAND B22 . WWW.SWEETSQUARED.CO M

LIFE OF THE PARTY FROM GELISH!

THE NEW GELISH SNOW ESCAPE DISPLAY. WWW. CREATIVEACADEMY.IE

54•••••Beauty PROFESSIONAL IRELAND

INTRODUCING GELAZE® GEL-N-BASE IN ONE FROM CHINA GLAZE, AN INNOVATIVE 100% GEL POLISH THAT INCLUDES BASE COAT 49 SHADES! WWW. FLAIR.IE €15.50 FOR A 14ML BOTTLE AND FLAIR IS OFFERING A FREE CHINA GLAZE NAIL POLISH WITH EVERY BOTTLE PURCHASED DURING SEPTEMBER AND OCTOBER!

Trial Pack -3 for 2 and VAT Free-Only €40 UV Lamp with 5 colours VAT Free-Only €150 Buy 10 Bottles of SmartPolish get 5 More FREE

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Come visit us at Stand C44,

Professional Beauty Show, October 5th and 6th, Simmonscourt RDS

www.beautybrands.ie

call 01 458 6603

Salon Equipment

Quipped

Get ready for the hirsute, the wellheeled and those in search of a good grooming this a/w season!

56•••••Beauty PROFESSIONAL IRELAND

1. Luxury Uniform company Diamond Designs returns to the Professional Beauty show in the RDS 5th & 6th October. Visit stand F31 to try on their range and avail of show discounts. www.diamonddesigns.ie 2. Art Deco in-store display stand. www.chleo-enterprises.ie 3. The Dermica Pen, Automated Needling Device promises results comparable to peels or laser treatments by stimulating fibroblasts and inducing collagen production. There is minimal downtime and less post-treatment sun sensitivity. Offer €1,000 + vat for Dermica Pen & Box of 30 Needles. www.adareaesthetics.com 4. The Aqua Relax wash unit with electrical leg rest and back rest with rollermassage. Prices from €1,900. www. xpertpro.ie 5. The Big Dipper wax heater, €65.00, from Waxxxpress holds 800g jars is easy to clean and has a protective skirt and drip tray perfect to use with dipper sticks. www.baamcosmetics.ie

FALLing in Love Collection All NUBAR Nail Lacquers are FREE From Formaldehyde, Formaldehyde Resin, Toluene, (DBP) Phthalates and Camphor

The Healthy Alternative for Beautiful Nails

NU-N335 Sweet Hue

NU-N337 Affair

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NU-N339 First Date

NU-N340 Passion’s Pain

NU-N341 Love American Style

COVERAGE THROUGHOUT IRELAND WITH DEDICATED SALES REPRESENTATIVES CALL fOR AN APPOINTmENT TO VIEW OUR EXTENSIVE COLOUR RANGE ON +44 (0) 845 3012107 OR VISIT www.euro-products.co.uk

Salon Equipment

6. Apilus X Cell guarantees 100% Permanent Hair Removal. Go to: www.totalcare.ie 7. Middie Sticks from Waxxxpress are great for waxing larger areas of the body. www.baamcosmetics.ie 8. A-Listers like Jennifer Lopez, Madonna and Linda Evangelista love the CACI Ultra Non Surgical Face lift, €75 for a 60 minute treatment. www.caci.ie 9. PHYT’Skin Rénov, a Certified BIO Glycolic Treatment is a resurfacing peel to help fight the ageing process. www.phytsireland.ie 10. Combinal Eyelash tint’s new Semi-Permanent Mascara has a similar effect to traditional mascara but lasts up to 4 weeks and creates a lasting lash lift and curve. www.beautyproductsireland.com

58•••••Beauty PROFESSIONAL IRELAND

GA equipment

00 353 1 822 2711

Retail Focus

The Draw

Draw your clients in with these impressive product displays and new launches.

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1. Glotherapeutic’s best-selling skincare essentials, €59.99, offer a complete homecare regime for skin to look and feel its best. www.skinlogiconline.com 2. PAYOT Lift Perform eye patches have an instant lifting and anti-fatigue effect thanks to acti-lift complex which works on tissue slackening at all skin levels. www.grahamanthony.ie 3. Angelicus Serratus body oil from VOYA will detoxify and tone the body by stimulating circulation, a great anti-cellulite agent. www.voya.ie 4. Celtic Candles has just launched their festive aromas for 2014, check out their new offerings at the Professional Beauty Show on stand B76. www.thecandleshop.ie 5. Ocea Draine – is taken pre diet/supplements to rid the body of toxins and kick start the slimming process. www.thalgo.ie 6. Fivein-one multi miracles, Mii’s BBs for face and eye area contain amino-rich soy extracts help to actively combat the signs of ageing, SPF 45 protects. www.cofri.ie 7. €3 of the purchase price of each Aveda Hand Relief sold will be given to support The Breast Cancer Research Foundation® 8. Back by popular demand Matis’s cleansing and toning sets include Reponse Jeunesse, €45.75. www.spi.ie9. Moroccan Blend’s tanning formula

60•••••Beauty PROFESSIONAL IRELAND

JOHN DOYLE

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Retail Focus

JOHN DOYLE DISTRIBUTION FOR XMAS PACKAGING John Doyle Distributors Ltd. carry an extensive range of packaging and presentation items such as boxes, baskets, ribbons & bows, cellophane rolls & bags for hamper making and gift packaging. They can help you to create your own individual hampers for your customers with the added benefit of controlling your own profit margins on these sales. They will have a new range of stylish hat boxes this Month. Visit: www.doyledist.com to see these and all our packaging ideas. They can be reached on +353 (0) 1 8612253 or Email philip@doyledist.com

11 10 9

62•••••Beauty PROFESSIONAL IRELAND

9. Moroccan Blend’s tanning formula uses deep absorbing, Vitamin E rich Argan Oil, a powerful antioxidant it has now been incorporated into the perfect long lasting spray tan. www.sweetsquared.com 10. Get a subtle winter glow with TanOrganic. www. tanorganic.com 11. Exposed Tan Eraser is a hydrating facial radiance gel that boosts the tan but can also remove excess. www. creativeacademy.ie 12. Decleor’s Aroma Liss Mandarine Balm acts on signs of ageing and prevents wrinkles working overnight. www. grahamanthony.ie 13. GloMineral’s Luxe Liquid Bright Concealer, €29.99, provides impeccable coverage while bringing light and brightness to the complexion. www. skinlogiconline.com 14. Le Chat gel polish remover sachets retail at €9.95 and will do two sets of removals. www.asunailandbeauty. ie 15. Apply Dream Dots before you sleep, leave overnight for 6-10 hours. In the morning remove the Dream Dot to see and feel the dramatic difference. www. dreamdotsforspots.com

Beauty PROFESSIONAL IRELAND••••• 62

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In The Salon 3

Turn Back

To come down gently after the summer season peels, high performance masks, gentle waxes and debs-ready lashes will be the order of the day!

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64•••••Beauty PROFESSIONAL IRELAND

1. Get a warm, wintery feeling with the new Masala Chai range from Emma’s Candles. www.emmas.ie 2. A highly sophisticated, odourless medical grade adhesive is used with Hollywood Lash Extensions. Bottle lasts 3 months. www. asuacademy.ie 3. Boost skin's recovery with this creamy green vitalising clay masque from Profound Skin Care. The high content of B Vitamins with natural clays gives a multi-dimensional result. www.annemcdevitt.com 4. The Primaluce Exforadiance peel line from Bioline Jatò combines the action of AHA’s and PHA’s and is safer than a standard peel. Primaluce Exfordiance has a full Homecare Product line for the perfect aftercare. www.newgenskin.ie 5. Better Waxing Technology is one of Europe’s leading and trusted wax brands with over 30 years experience, Better Waxing’s sensitive wax is perfect for gentle but firm hair removal. www.betterwaxing.com, sales@betterwaxing. com 6. Come and meet the Outback Organics team at the Professional Beauty Ireland show, including Irish distributors Bronze Direct, brand owner Tracey Smith, and the ‘Wax Daddy’ himself, Andy Rouillard. Stand B41. www.bronzedirect.ie 7. BeautyPro’s newly launched Multi-Product Steamer heats up to 15 towels or add towels, stones and thai compress at the same time to heat multiple products at the same time. www.flair.ie

In The Salon

Come see us at the show Stand D22

Distributed By: BAAM Cosmetics

1 Willington Ave, Templeogue, D6W T: 01 450 7573 M: 087 242 7510-E: info@baamcosmetics.ie-www.waxxxpress.com/ie Beauty PROFESSIONAL IRELAND•••••65

In The Salon

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66•••••Beauty PROFESSIONAL IRELAND

8. The new PAYOT Perform Lift range caters to the 40-60 age group and has a comination of two hyaluronic acids as well as wakame seaweed extract to correct wrinkles and firm the skin. www.grahamanthony.ie 9. PHYT’Skin Rénov is a 60-day programme (4 facials with 2 homecare moisturisers). Visible results on fine lines, acne scarring, pigmentation and visible pores, etc. Homecare Duo Product, €75.00. www.phytsireland.ie 10. Aroma Soothe, €5.49, by Aromawax is specially formulated with soothing Lavender and Chamomile essential oils to soothe, calm, moisturise. www.flair.ie 11. For an express facial for busy clients this Janssen self-heating peeling mask with Kaolin, cranberry extract, cranberry granulate, grape seed oil and zeolith works in record time. Request a Free sample contact@radanta.ie, www.radanta.ie 12. Slim 7 By Thalgo taken for 7 days prior to an event aids short-term weightloss. www.thalgo.ie 13. Kaeso® Relax Body Blend is a special blend of oils formulated to help relieve stress and reduce tension. www.kaeso.co.uk 14. As well as their award-winning Waxperts Pads Waxperts’ newest hot wax Rosie Pearl, an ultra thin film wax that sets on application while remaining fully flexible, will be in full supply at this years Professional Beauty, Stand b38. www.waxperts.ie

The Rock Report

Led Zepp’d Jennifer Rock looks at an upcoming trend - Light Emitting Diodes

LED lights are already a permanent feature in many London, UK, Australia and US salons. It seems to be our turn to embrace this results driven light therapy treatment. LED standing for Light emitting Diode, a technology first designed by NASA working on the premise that they send energy producing packets of light into the deeper layers of the skin. Ask not what NASA does for skin but…appreciate the fact it must be high-grade technology! (They were studying how light might influence plant growth in space, then doctors researched how it may encourage dermal growth in our skin! Disclaimer: not plant growth!) LED are lights which are visible to the naked eye unlike UV, will not photosensitise the skin, are deemed NOT carcinogenic, are painfree, calming and extremely beneficial to the skin. There are three lights, blue, red and amber. Each boasting their own merit. They can be offered as a standalone treatment or cocktailed as an added benefit to a facial, etc. Basically the skin has the ability to absorb light and then convert it into energy. This stimulates and causes a higher cell turnover rate, encourages lymphatic system – these are some of its benefits. Blue has the ability to kill bacteria, so essential in the reality of fighting acne conditions. The blue light is also credited with calming skin inflammation and irritation. It is an effective noninvasive means to treat a tender yet reactive skin. This skin condition has often been subjected to harsh exfoliants, astringents, medications, peels and mechanical pummelling devices, while this alternative involves no hands on touch per say yet still gets results. Red light when emitted onto the skin has the ability to stimulate the fibroblast cell. It is used as a booster for anti-ageing benefits alongside scar tissue treatments. The red light has been reported to help in facial muscle relaxation, ideal for the frown line and naso-labial line region we all dread! Finally the amber or yellow light treats reactive 68•••••Beauty PROFESSIONAL IRELAND

sensitive, red and vascular skins. This one may do well on our weather beaten island so! It helps to minimise the redness alongside the bumps blemishes and irritation that accompanies it. It targets environmentally induced irritation while inhibiting bacterial growth. Although the target zone for the light is the dermal layer, the living layer of the skin, all layers will benefit i.e. the five layers of the epidermis, so thorough skin rejuvenation will take place. Before and after pictures have visible differences in skin clarity, smoothness, texture and even open pores. There is a grey area however, as it is still a relatively new science in the mainstream capacity as there are many conflicting opinions. Many claim there should be more clinical papers and scientific reports to support the claims being made. However the visuals, testimonials and results that regular clients attribute to this treatment tend to speak volumes. Indeed some clinical nursing clinics have LED rooms now as the lights also boost serotonin (happy hormones) levels, ideal in the treatment of depression. This is also a must for us in the northern hemisphere, a nation prone to SAD (seasonal affective disorder) and clinically proven to be deficient in Vit D thanks to the lack of UVB rays! If our serotonin levels are peaked it may affect us positively mentally as well as physically. Overall the lights seem to claim benefit on stretch marks, rosacea, hyper pigmentation and severe photodamage, the hardest coupling of skin conditions to treat. A course is usually advised - six treatments a week apart for optimum results. The treatment itself can take as little as 5 minutes – 30 minutes; dependant on need and severity and also the size of the machine head. Some machines are hand held small devices, while others are body designed heads to cover a large area at one time. It is an enjoyable treatment to receive. It does not cause heat unlike IPL treatments so there is no downtime or ‘hiding’ time! Shall we see this trend take over our little country?

Jennifer Rock is an award-winning beauty expert. She is an ITEC and CIDESCO accredited beauty college tutor and trainer. She is also an official Boots Beauty Insider. For more information on training with Jennifer contact: jennifer-rock@hotmail. com

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BPI Consult

What’s Up Doc? As the ‘sickness’ season looms, what are your rights in relation to medical appointments? Pensinsula Business Services investigates Generally, employers do not need to pay staff for time taken off for attending appointments such as doctors or dentists appointments, or any other medically related meeting. The employee is not at work; therefore does not need to be paid. Contracts of employment should be checked though, to ensure that there is no contractual provision entitling the employee to full pay during time taken off for this reason. The key consideration with this issue is the content of any written company policy, such as a sickness absence policy. If the employee is a flexi-worker, or works part-time, it may be easier for them to attend such appointments outside of working hours. Another key consideration is the custom and practice within an organisation. If you have always paid employees for such time off then you may be bound to do so going forward as it may be deemed an implied term and condition of employment.

What About Antenatal Classes? The situation is different when the employee is pregnant and the appointment is for antenatal care. A pregnant employee is entitled to take time off work with pay during normal working hours to attend ante-natal appointments. The right applies regardless of length of service, size of employer or the number of hours worked by the employee per week. The right also extends to travelling time and waiting time in connection with the appointment, not simply the time spent in the appointment itself. Antenatal care can include relaxation and parent-craft classes, so is not just limited to medical examinations. Most employers are not aware that fathers also have rights in respect of paid time to attend antenatal classes. Fathers are entitled to paid time off to attend the last two antenatal classes, but this is a one-off entitlement and does not apply to all pregnancies.

The Dark Side! Bronwyn Conroy examines the issue of skin brightening. The desire to create a uniform, luminous skin tone has been around for centuries. In Japan geishas used animal derived bleaching agents. In the 1800s European women used arsenic to create an even skin tone! Hyper pigmentation also known as chloasma or melasma which means ‘dark skin’ is also known as ‘the mask of pregnancy‘. But you don‘t have to be pregnant (or even a woman!) to develop melasma. The main triggers of melasma are: Sun Damage. An excess or melanin from UV exposure causes freckles and eventually isolated dark spots. Skin Trauma and Acne Scarring - dark spots occur where the skin has healed after an acne outbreak or another skin trauma. Hormonal Imbalance, pregnancy, the contraceptive pill and HRT can all cause hyper pigmentation. It should subside post pregnancy, but that’s not always the case. 70•••••Beauty PROFESSIONAL IRELAND

There are a lot of treatments available to lighten the skin and even the skin tone. For isolated patches of pigmentation there are creams that are topically applied directly onto the darker patches to bleach them. IPL and laser treatments are also available as a stronger alternative. It is vital that the skin is not exposed to UV light during the course of these treatments. Skincare lightening ranges available are very effective, and they increase the effectiveness of the treatment. It’s always advisable to use a couple of the products from skincare lightening ranges. Some of my personal favourites are: Iluma Lightening Serum ILUMA Intense Lightening Serum, €35.00. www.renaissance-products.com Janssen Brightening Night Restore, inhibits melanin synthesis at its source. www.janssen-cosmetics.ie

Employees requesting time off for medical appointments is a common issue that all employers face. If you are unsure on how to handle the matter then Peninsula can assist. Call 01 1890 252 923 and quote Beauty Professional Ireland Magazine for a free advice call.

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Q: Why would you love a CACI System for your business? TEXT your salon name & answer to 087 9577751

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BPI Pros

Carter Power Ellen Kavanagh chats to Cocoa Brown Creator Marissa Carter. How did you start Cocoa Brown? I had received a certificate in Cosmetic Chemistry and Skin Histology with Dr. Pugliese in Philadelphia, USA in 2007 and began dabbling in creating my own skincare line. The decision to create a self-tanning product from scratch came about because I wanted to solve so many of the tanning problems my beauty salon customers had at the time. What went right – and wrong – at launch time? About a week before launching, I remember attending a branding seminar and being told by the

branding expert in no uncertain terms that he didn‘t think my branding was very good. I got into my car, phoned my best friend and cried my eyes out. I had 25,000 bottles due to hit shelves and he had completely shattered my confidence. To this day, I would like to send him a little note, telling him how many bottles of my “poorly branded” products I have sold! Did you get any help or loans to start out the business? I was very lucky, I approached a local distribution company in Ireland who (after a bit of convincing) took a chance on me and gave me a preorder for the entire first batch. What advice would you give other burgeoning entrepreneurs? Become an expert in the area of beauty you would like to focus on!

What has been a particular high? Being invited to Hollywood in February to be the official tanning partner for the Pre-Oscars. We tanned seven Oscar nominees for the ceremony and I got to attend the Elton John Oscar Party! …and low? A low this year was missing the submissions deadline to have four of my new Cocoa Brown products listed in Tesco this year, but unfortunately you can‘t win them all. What‘s next for Cocoa Brown? We’re launching in the US. We just have a few more weeks to wait and we‘ll have our first Cocoa Brown launch in New York!

Go to: www.cocoabrown.ie

Think Positive

In the second of a two-part feature, Liz McKeon looks at the benefits of positive thinking. When you learn how to think positively, you gain the key to changing and improving your life. It is easier to keep a positive frame of mind when things go well. It is tougher to do so when in the midst of problems, difficulties or obstacles. Here are several tips on how to think positively: V Display a more positive emotional and mental attitude toward yourself, other people and situations. V Refuse to participate in negative inner dialogues. It‘s just a waste of time and energy. V Don‘t allow disappointments, difficulties and obstacles affect your moods and state of mind. V Refuse and reject negative thinking. Either replace negative thoughts with positive thoughts, or engage yourself in some activity that will divert your attention from the negative thoughts. V Don‘t allow what people think and say affect your mind and mood.

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V Associate with people who bring something of value into your life. Avoid people who sap your energy and enthusiasm. If you can‘t avoid them, learn how stay detached when you‘re in their company. V Say positive things about yourself and about other people. V Compliment people when you feel they deserve it. V Have faith in yourself and in your abilities. V Set goals no matter how impossible this might seem at the moment and keep yourself busy working on them. V Remember: “The positive thinker sees the invisible, feels the intangible, and achieves the impossible.” Be careful what mental images you let in into your mind. How you see yourself and your surroundings make a difference to your thinking. It is like watching a video. Eject the old video cassette or CD and insert a new and better one instead.

Liz McKeon, International Beauty Business Expert is a Coach and Trainer, for details of Consultancy Services call 00353 1 892 8007 or check out www.lizmckeon.com

Business Focus

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Education & Training

Teaching Matters Derek O’Kelly of the Waverley Academy on the secret to great teaching Knowing your learners is a crucial part of the teaching process and will help direct your teaching efforts on many fronts. On one level, knowing your learners means having some general background information such as names, gender, country of origin and any learning differences or disabilities. But on a deeper level, knowing your learners also means understanding some general characteristics of your learner’s mindset, so your teaching methodologies meet their needs. Below are some of the characteristics and mindsets that the experts tell us might be present:

V They may have learning difficulties such as dyslexia or dyspraxia V They will have different motivations for wanting to learn V They may be apprehensive about interacting in a classroom setting

V They may have low levels of confidence and self belief V They will have different learning styles V They may be anxious or stressed.

Teaching adults can be one of the most rewarding careers around, but the first secret to great teaching is not in how you teach - but in how well you know your learners.

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The secret of great teaching is how you use this information to cater for the needs of your learners. Great teachers will use teaching methodologies that are: V V V V

Inclusive Learner centred Build confidence Foster a positive learning environment,

For information visit: www.academy.ie

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Education & Training

NEW CAREER OPPORTUNITIES AT TWA

MESO VYTAL

The Waverley Academy has launched 4 new ITEC awards, which will provide many new career opportunities for beauty, spa, complementary therapists and hairdressers. The Awards include: V Salon & Spa Management V Healthy Eating and Wellbeing V Photographic Make-up V Teacher Training And the really great thing about the awards is that most of the learning can be conducted from home, enabling those with busy schedules to fit them around their lifestyles. Distance learning with quality support is the way that many want to study now, while also knowing they have the option of attending at a physical location. For more information contact Waverley Academy on 014089769 or visit www.academy.ie

Hesitant of needling on clients’ skin? Meso Vytal’s digital system targets 0.5 plastic needles directly into the epidermis from 50 to 150 times per second causing a controlled yet highly impressive stimulation on the clients skin, where it creates an erythema. Following this, highly effective serums are placed directly into the needle cartridge where needles and serum work as one implanting between the wall of the epidermis and dermis. Your clients can benefit from Meso Vytal from congested dry /sensitive and mature as its serums can be tailored to suit all. Results are instant and the skin will continue to improve in the days after Meso Vytal. Training & Supplies are available in Ireland through (01) 877 0877 or info@mesovytalireland.ie, www. mesovytalireland.ie

JANSSEN COSMETICS Enhance your service to clients by offering award-winning, high-quality, skin care - achieving exceptional results, which will get people talking for all the right reasons. Carefully formulated products using pharmaceutical-grade ingredients combined with natural herbal & marine extracts, visibly transform the skin on a cellular level to reveal its inner radiance. The majority of Janssen Cosmetics customers recommend products to a friend. Their salon-exclusive packages start from just €255.00 (excl. VAT). 20% off your first order. Free promotional material, and Product training is provided. Request your Free Product samples today, without obligation, by sending an email to: contact@radanta.ie or Tel: 01-883 6500 / 083-1998493.

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Education & Training

SARADUNE AND THE CARLTON INSTITUTE Saradune and the Carlton Institute hold Certificate waxing NVQ classes (National vocational Qualification for UK & Ireland) running monthly. It’s a one day class with case studies affiliated to the VTCT. The courses are issued by the Carlton Institute. Go to carltoninstitute.ie for full details Saradune also holds Sugaring courses, that are now booking fast with Saradune Certificates. Sugaring is one of the fastest growing skills for hair removal. The oldest technique brought up to the highest standards to suit the modern world. www. saradunebeautysupplies.com Special Offers Saradune is also the exclusive supplier of ND Ultra White Wax, a colophane free product. Colophane is the ingredient in most waxes, which causes irritation. This highly superior wax is specially formulated for the sensitive of sensitive skins. Saradune and The Carlton Institute will be at the Professional Beauty Show. They will be giving away Lyoness cards. With these cards you can get cash back on all of your purchases. Call the show rooms on (01) 870 9583 or drop by stand F63 to register and get immediate cash back on your purchases. Get points too to save for a rainy day, or a sunny one for you wax technicians. Check out Saradune’s ad on page 80 of this issue for other great special offers. Go to: www.saradunebeautysupplies.com

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Mayo’s renowned beauty college Anne Tobin Beauty & Holistic College is now enrolling for courses. With a proven record of successful graduates since 2007, the college also has a very high level of merits and distinctions. The college boasts a modern building with spacious and state-of-the-art training facilities. Prospective students are trained in Dermalogica skincare. The college holds ITEC Diploma courses in Anatomy, Physiology and Holistic Massage, Sports Massage, Make-Up; Media, Fashion and Theatre Make-up, Beauty Specialist and Epilation among many other ITEC accredited Diplomas and Certificates. The college offers the highest level of training and supports job placement for graduates with many working in Ireland and abroad, including for Steiner based cruises. Free with full and part-time course are the following: nail technology, spray tanning, eyelash extensions, threading and Indian Head Massage. Go to: www.annetobinbeautycollege.ie for more details. Phone: 094-9023000 or email Anne at annetobinbeautycollege@eircom.net

Beauty PROFESSIONAL IRELAND•••••79

Education & Training

Saradune

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Exclusive suppliers of ND ULTRA WHITE WAX colophane free.

Come see us on stand F63 at Professional Beauty Ireland and avail of the below special offers including cash back Lyoness loyalty cards exclusive to you. BUY 12 GET 12 FREE of the following: • • • •

Pearl Oro tins of wax 800ml Peach Pearl tins of wax 800ml Magnolia peel off pellets (film wax) 1kg box Peel-off wax tins 800ml with Citrus Fruits 1Shatis sugar paste 900g - get 1 free • 1 wax it pre cleansing lotion 4 L - get 1 wax it after care soothing lotion 4 L free • Pearl Oro / Peach roller cartridges 100ml

Our waxes & sugar paste are used in the top salons all over Ireland because of the paraben free formula, reliability, economy, & suitability for sensitive skin types.

YOU CAN AVAIL OF THESE SPECIAL OFFERS NOW Order before the show and get delivery for only €8 Saradune Beauty Supplies, R132, Corduff, Lusk, Co. Dublin. Tel: 018709583

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BPI’s editor, Lucy Earley chats to Sharon Leavy of the Sharon Leavy College of Hair & Beauty, Portlaoise about the college’s ethos and training procedures. Where are the majority of your students from? Our college is based in the heart of the midlands. Our prospective graduates travel to us in Portlaoise from all parts of the country as it has a cosmopolitan atmosphere while retaining its rural lifestyle. As the College has been in existence since 1997 it has developed a reputation for excellence and would be one of the forerunners in the education of hair, beauty and complementary therapists both nationally and internationally. The world of beauty evolves fast how do you help students keep up with the latest therapies? On meeting our prospective learners we educate them on the appropriate steps to take, to be successful in their desired career. We approach this by explaining to them the importance of incorporating a minimum of 3 CPD courses into their Diploma programme, which will enable them to achieve job security. What‘s your outlook on up-skilling therapists who might not have studied in ten or so years? For learners re-entering the training environment, our main aim is to direct them into the correct educational programme to suit their career objectives. We achieve this by simply asking them what their goals are? What is their five-year plan? What accreditation will therapists have after finishing with the College of Hair and Beauty? We hold the world’s most renowned international associations CIDESCO, CIBTAC, ITEC, VTCT.

Come see us on stand D14 at Professional Beauty Ireland.