Beauty Professional Magazine Dec 2014

ALL IRELAND MUA AND NAIL CHAMPIONSHIPS

Volume 5, Issue 6 December 2014 €5.20 / £4.45

IN THIS ISSUE: 2015 BEAUTY REVIEW

P R O F E S S I O N A L

I R E L A N D

The World’s first Polish incorporates ground breaking technology to deliver a glossy finish that lasts up to 21 days

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www.beautybrands.ie

.com/BeautyBrandsIRL

call 01 458 6603

Are you ready for that crucial run up to the party season?

Make-up sales can dramatically increase your turnover and we’ll help you make profit from day one. n Free in-salon events to increase your revenue High Margins (50% plus) n Full training on how to apply products

beauty brands

n Extensive marketing support to drive sales n Superior, top-grade minerals for flawless coverage n Cares for skin, no fillers or synthetic chemicals n Can be applied immediately after treatments

www.beautybrands.ie call 01 458 6603

Beauty Professional

Welcome 100% IRISH

THE TEAM Editor: Lucy Earley lucy@exigome.com Advertising: Linda Horan lindaexigo@gmail.com Production Manager: Ruth Gunning Administration & Accounts: accounts@exigome.com

Nominated as ‘Best Business to Business Editor, 2013

Managing Director: Chris Dunican chris@exigome.com Contributors Bronwyn Conroy Liz McKeon Dylan Bradshaw Nichola Graham Jennifer Rock, iiaa Trainer Ellen Kavanagh Peninsula Business Services

Memberships: Carmel Lynch memberships@beautyprofessional.ie

Design: Minx Design ruth@minxdesign.ie Print: SPS, Wicklow, Ireland Published Under Licence by: Exigo Media & Events Ltd. Unit 7B, Greenhills Business Park, Greenhills Road Dublin 24.

Tel: 01 4626429

Editor's Note Dear Readers,

Nominated as ‘Best Business to Business Magazine, 2012’

Firstly, all the team would like to wish you, your staff and your families a very Happy Christmas and prosperous New Year. We hope that you are well on your way to having a great season and are planning the New Year already. Thank you for your support and feedback during 2014, and we look forward to bringing you your Beauty Professional Magazine in 2015.

In this issue, rediscover the wonders of microcurrent, the treatment is making a major comeback. Take a look at the fabulous work of our featured MUA, Zuzana Szekelyova. Find out how to make the most of probationary periods, they are a great learning time for both the employee and your business.

If you're a professional make-up artist or nail technician, or if you're in the process of studying to become one, then the Vtct All-Ireland Nail and MUA Championships, which will be held on the 22nd and 23rd (respectively) of February are a must for your calendar. Both competitions will be held at the Red Cow, Moran Hotel Pavillion and are sponsored by some of the biggest product names in the industry as well as headline sponsorship from the Vtct, educational body.

Also, if you decide that you're not yet quite ready for competitions you can still attend and have a look at what's going on. There will be a programme of FREE demos on the live stage during the day, so make sure you go and support your friends, staff and co-workers.

So get yourself onto: www.beautyprofessional.ie and follow the links for the rules and regulations. And, most of all, GET PRACTISING! We hope to see you all at the Championships.

Love,

TO GO STRAIGHT TO

www.beautyprofessional.ie

just use your smartphone on this QR code Beauty Professional Magazine recommends “Scan” from QR Code City which is available to download for free from your Market or App Store!

While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

Lucy

Lucy Earley Follow us on

2•••••Beauty PROFESSIONAL IRELAND

www.beautyprofessional.ie

Beauty Professional

contents 6 News

38

Dylan Bradshaw’s season trends

40

In the Salon Products

42

Retail Focus Products

44

Salon Equipment / Waxxxpress Tips

46

BPI Exclusive – Suzanne Jackson

47

3D Lipo Feature

48

Business of Beauty with Liz McKeon and Nichola Graham

50

Consultation with Bronwyn and Peninsula Services

51

Osmosis and Dermaplane Advertorial Feature

December

13 BEUTiFi.com The Beauty School

16

Irish Skincare Products

18

BPI Voices – Newgenskin Ltd.

20

The Rock Report

22

Nail Professional Products

24

The Nail Bar

26

Vtct All-Ireland Nail Tips

28

Irish Tanning

30

MUA - Zuzana Sekely

32

MUA Professional Products

34

Vtct All-Ireland MUA Tips

53 Training

35

Ellen Meets Mary O’Donoghue

56 Wordsearch

36

Irish Hair

IN THIS ISSUE: 2015

BEAUTY REVIEW

ALL IRELAND MUA AND

P R O F E S S I O N A L

NAIL CHAMPIONSHIPS

Volume 5, Issue 6 December 2014 €5.20 / £4.45

14

I R E L A N D

Beauty PROFESSIONAL IRELAND••••• 3

Sweet Sq

CND, SHELLAC, VINYLUX, and the logo are registered trademarks of Creative Nail Design, Inc. Š2014 Creative Nail Design, Inc.

Distributed exclusively in the UK and Ireland with love and respect by:

Unit 6, Western Business Park Oak Road, Dublin 12 t. 01 408 9191 sweetsquared.com Authorised CND distributor partners: Edinburgh 0131 333 3180, Glasgow 0141 427 7735, Leeds 0845 210 6060, Manchester 0845 200 0311, Ellisons 0845 130 6126

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News Worthy

News Worthy NEARLY HERE! And we’re not talking about Christmas! We mean the Vtct AllIreland Nail and MUA Championships, which will be held in the Red Cow Moran Hotel on the 22nd (Nail Championships) and the 23rd (MUA Championships). They‘re the first ever All-Ireland Competitions to be held in Southern Ireland for Republic Of Ireland and Northern Ireland Nail technicians and MUAs. Truly uniting all of Ireland‘s beauty industries.

The Nail Championships will boast a wide range of categories to choose from, including catwalk and fantasy nails, a student arena

and much more. The MUA Championships will include: fashion, bridal, editorial, body art and prostethics making the Championships one of the most exciting events on the pro calendar.

The competition is sponsored by top professional brands: Young Nails, Gelish, Crystal Nails, Magnetic Nails, Artisan Nails, Astonishing Nails, ARTDECO, Make Up For Ever, Mii Cosmetics, Fuschia, Ken Boylan, Face FX, PALLADIO, Chris Krenzer, NIMA Brushes and Youngblood Cosmetics.

For more information and to sign up, go to: www. beautyprofessional.ie

WINNERS ANNOUNCED AT THE ALFAPARF FANTASTIC HAIRDRESSER AWARDS 2014 The prestigious ALFAPARF Fantastic Hairdresser Awards 2014 awarded nine winners at a gala presentation attended by 1,200 of Ireland’s leading hair stylists at the Double Tree Hotel By Hilton, on the 2nd of November. The awards were presented by TV personality, designer and stylist Brendan Courtney and Alan Austin-Smith of The Fantastic Hairdresser Company.

ALFAPARF Fantastic Hairdresser Award Winners: Fantastic Stylist Award – Sarah Cowzer, Zinc Hair & Beauty, Dublin 8.

Fantastic Fantasy Hair Stylist Award – Danielle Howard, Wayne Lloyd, Cork.

Fantastic Long Hair Stylist Award – Shirley Mulvaney, Salon 2, Sligo.

Fantastic Junior Award – Hazel Dunne, La Mode Hair & Beauty, Dublin 7.

Fantastic Gents Hair Stylist Award – Christine Duncan, DKY Hair, Bangor, Northern Ireland.

Fantastic Hair Colourist Award – Ciara O’Hanlon, La Mode Hair & Beauty, Dublin 7.

Fantastic Hairdresser Award – Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare.

Fantastic Salon Award – Rustiq, Kilkenny City.

ALFAPARF Inixia Photographic Award – Patrick Murphy, Origin Hair Design, Cork City.

6•••••Beauty PROFESSIONAL IRELAND

AIRBASE NEWS Airbase held a Halloween ‘Monster’ Competition among its Facebook customers with the winner being announced as Dani Hollie (her work is pictured here). All looks were achieved using Airbase make-up.

AIRBASE IS RECRUITING Airbase has opportunities for freelance MUAs in the Airbase Pro Team. Please go to: www.airbasemakeup.com or call: +44 (0) 115 967 8691 for more information.

FREE NEXT DAY DELIVERY

TO YOUR SALON *

A Passion for Hair and Beauty locall 1890 564040 email sales@flair.ie www.flair.ie Visit our stores Tralee 066 7117070 Galway 091 771535 Naas 045 898501 Finglas 01 8641086 Kilmainham 01 6713239 *ASK STAFF FOR DETAILS | FREE DELIVERY ON ORDERS OVER €50

*T&C APPLY

News Worthy

CANADA SEEKS HAIR STYLISTS & THEIR FAMILIES! A life-changing opportunity awaits for 80 hair stylists and their families. Canada’s leading chain of hair salons need creative stylists for positions in Saskatchewan, Alberta and British Columbia. Diamond Global Recruitment Group, the only Canadian recruitment firm in Ireland, has been hired to find 80 outstanding, creative hair stylists to work in unisex and men’s only salons. Yearly income can be up to $80,000 CDN (around E56,500.00) annually.

Canada’s labour shortage, along with a declining birthrate has created an environment ripe for immigration. All stylists will be eligible to apply for permanent residency after one year’s employment. Families can also travel and will be able to enjoy the freedom and diversity of the Canadian lifestyle. Diamond Global Recruitment is accepting applications now, which can be posted directly on their web-site at www. diamondglobal.ca/job/hairdresser. For interviews please contact Audrey Guth on: 001 416-730-0029 ext 2245. a.guth@diamondglobal.ca. www.diamondglobal.ca Alternatively, contact the Diamond Global Dublin office on 01 879 2367

EURO PRODUCTS MERGER

1 Robert Chambers and Brendan Courtney

at the Robert Chambers 40th anniversary celebrations

ROBERT CHAMBERS CELEBRATES 40 YEARS VIPs and invited guests, including model Sarah McGovern Vaughn, and designer Sonia Lennon were welcomed to the iconic Grafton Street salon by Robert Chambers, his daughter Tamar and son Athos. Tamar Chambers has taken the role of Artistic Director for the group and her brother Athos, who is Style Director, will ensure that the Robert Chamber salon’s reputation and passion for great hair lives on.

Attendees were treated to Thai and Vietnamese canapés from nearby restaurant Saba and sipped Prosecco before stepping into the photobooth to have unique, branded shots taken.

Belfast-based beauty distribution business, Euro Products (distributor of He-Shi, Tantastic and Skinician among other brands) has announced that it will be merging with sister company 4Beauty Group. The newly formed business, employing 30+ people nationwide, will be known as 4Beauty Group.

In making the announcement, co-founder of both businesses, Hilary McMurray said: “The merger, which has been preceded by an accreditation from ‘Investors in People’, follows a strategic review based on how best to serve our customers and our award-winning brands. The combined business will benefit greatly from the introduction of a number of efficiencies and best practices that will allow us to maintain consistently high levels of customer service across all channels.”

ARTISAN HALLOWEEN The staff in Artisan Academy got into the Halloween creative spirit this year!

For all info on courses and supplies, please go to: www.training. artisaninternational.ie, www.shop. artisaninternational.ie

NIMA BRUSH LAUNCH VOYA AT RED CASTLE VOYA has added the Red Castle Golf & Spa Hotel to their ever-increasing list of top Irish hotels.

The luxurious spa, is offering the very best VOYA treatments, including the popular Lazy Day’s Detox Bath, Warm Spiced Mud Bath and Hydrating Body Scrub. Go to: www.voya.ie

8•••••Beauty PROFESSIONAL IRELAND

Niamh Martin and her team at Nima Brush held a glittery launch for their new brush range in Dublin’s Krystal Venue Pent House on the 23rd of October. The company also celebrated its 2nd birthday. Go to: www. nimabrush.com

News Worthy

WAXPERTS GOES INTERACTIVE In a very futuristic turn, Waxperts has gone interactive. You can now watch a tutorial on a Waxperts wax product by simple scanning it! Want to see a Rosie Pearl demo?

Just scan the Waxperts bag.

All you have to do is download the free app Virtual View. Then simply hold your smartphone over the product you wish to see demoed and the app will begin to scan it. Once you have wifi connection the video will quickly pop up and you can begin watching a Waxperts video.

It also gives you links for Waxperts Twitter Facebook and contact links.

Awards season Waxperts has been shortlisted for two

separate awards. Trish O’Brien has been nominated in the Best Employee category in the Irish Spa Awards and Ellen Kavanagh has been shortlisted for Businesswoman

of the Year 2014 in the Image Business Awards.

Go to: www.waxperts.ie

Luxury Beauty Uniforms

PH: 042 9746333 Diamond Designs 1/2.indd 1

www.diamonddesigns.ie 25/02/2014 13:46

Beauty PROFESSIONAL IRELAND••••• 9

News Worthy

THE IRISH SPA AWARDS WINNERS 2014.

The Irish Spa Awards has successfully completed its evaluation of Spas and Beauty Salons across Ireland to reveal Ireland‘s best pampering venues.

Sponsored by Irish Country Magazine, Beauty Professional Ireland and supported

by Fáilte Ireland, the awards recognise excellence and innovation within the Spa, Beauty and Wellness sector.

Tens of thousands of votes were received from Irish spa goers, before the Irish Spa Awards judging panel of 11 industry experts examined each of the shortlisted nominees to decide on the overall winners.

And the Winners Are: 1.

Best Hotel Spa: Oceo Spa at the Seafield Hotel, Co. Wexford 2.

Best Destination or Resort Spa: ESPA at the Powerscourt Hotel, Co. Wicklow

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

Best Day Spa or Beauty Salon (Less than 6 rooms): Bella Beauty, Ballina, Co.Mayo Best Day Spa or Beauty Salon (More than 6 rooms): The Buff Day Spa, Co. Dublin Best Body Therapist: Joanne Quinn, Druids Glen, Co. Wicklow Best Facial Therapist: Sinead Conneely, Elysium Day Spa and Laser Clinic, Co. Galway Best Employee: Kathy Kiely, Rainforest Day Spa, Enniskerry, Co. Wicklow Industry Professionals Choice: ESPA at The Europe, Co. Kerry Customer Choice: ESPA at Powerscourt Spa Hotel, Co. Wicklow Best Indigenous Irish Treatment: Honey & Irish Whiskey Salted Body Scrub by Nádur Spa at The Ballygarry House Hotel, Co. Kerry Best Marketing Campaign: Rainforest Day Spa, Enniskerry, Co. Wicklow Best Spa Shop: Farnham Estate, Co. Cavan

13.

Best Website: Rainforest Day Spa, Enniskerry, Co. Wicklow 14. Entrepreneur: Mark Walton of VOYA Seaweed Baths, Strandhill, Co. Sligo 15. Best Green Spa or Beauty Salon: VOYA Seaweed Baths, Strandhill, Co. Sligo 16. Best Facial Moisturiser: Skinician Advanced Time Delay Day Cream SPF15 17. Best Eye Treatment: Payot Paris Perform Lift Regard Triple Performance Eye Cream 18. Best Exfoliator: Green Angel Sunrise Body Smoother 19. Best Body Firming / Anti­Cellulite Product: MIO Shrink To Fit Cellulite Smoother 20. Best Self­Tanning Product: Vita Liberata pHenomenal 2­3 Week Tan Mousse 21. Best Cleanser: Kinvara Skincare Absolute Cleansing Face Oil 22. Best Waxing Product: Waxxpress Coconut Melts Hard Wax Results were officially tabulated by BJK Accountants, Co. Dublin

TOP HAIR DÜSSELDORF The eleventh TOP HAIR Düsseldorf will take place on Saturday, 28th and Sunday, 29th March 2015 and will present a particularly exciting, varied and spectacular mix of world class shows, workshops, congress and a trade fair. Thanks to the wide array of brands expected, 30,000 visitors to Germany’s leading hairdressing event can gain a comprehensive market overview on hairdressing supplies, furniture and furnishings, tools of the trade and services.

Go to: www.top-hair-international.com

NOBEL PRIZE IN PHYSICS FOR BLUE LEDS Who says beauty and physics don’t mix?

Three Japanese-born scientists Isamu Akasaki, Hiroshi Amano and Shuji Nakamura have won the Nobel Prize in physics on Tuesday the 7th October 2014 for the invention of blue lightemitting diodes — a new energy-efficient and environmentally friendly light source. “They succeeded where everyone else had failed,” the Nobel committee said. “Incandescent light bulbs lit the 20th century; the 21st century will be lit by LED lamps.”

Go to: www.creativeacademy.ie for information on LED lamps.

10•••••Beauty PROFESSIONAL IRELAND

READERS‘ CHOICE WINS FOR DR GRANDEL AND ARABESQUE Skincare brand, Dr Grandel and makeup brand Arabesque have won 1st place in the Readers‘ Choice awards. The brands are distributed in Ireland

by Beauty Products Ireland. Go to: www. beautyproductsireland. com or Tel: +353 (0) 52 613 6433

Lash Perfect Half Page MAR:Layout 3

29/1/14

10:09

Page 1

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For a smooth confident Brazilian Down Under!

Baam Cosmetics 1 Willington Avenue, Templeogue, Dublin 6W Tel: 01 4507573 / 087 2427510 Email: anne@baamcosmetics.ie

My creamy texture with exotic coconut and high-flex formula makes applying hot wax a summer breeze!

Distributed By: BAAM Cosmetics 1 Willington Ave, Templeogue, D6W T: 01 450 7573 M: 087 242 7510 E: info@baamcosmetics.ie www.waxxxpress.com/ie

Ellen Meets

A Sanctuary Ellen Kavanagh chats to Mary O’Donoghue of The Sanctuary Beauty Group and Sanctuary Beauty Academy, Tralee How did you start out in the industry?

It's been over 25 years since I started out, but I remember I had a passion for (and a huge interest in) the developments in the beauty industry and wanted to have a salon that gave clients the results they required.

What advice would you give yourself looking back at that opening stage?

I now believe that if there had been a training course for developing a health and beauty business it would have given me the tools necessary to operate the start

up as a business, especially as I started to expand. Over time I learned that you also need to spend time working on the business and not in it.

You’ve been through a few recessions. How did you manage to not only keep the salon open but to also grow it?

I won’t say it was easy; there has been a lot of stress in the last few years, but I kept looking forward and with the support of my suppliers was able to invest in new equipment. I was able to keep my staff and have increased our numbers in the last 18

months. Over eight years ago I opened the Sanctuary Beauty Academy with the desire to train professional therapists to the highest standard possible, this has been very successful as the emphasis is on the needs of the employer. The the majority of the graduates are working in 5-Star facilities.

Also, having found the right location for the college provided the opportunity for my daughter Fiona to open The Glam Pod, a beauty express bar. I’m very proud of her.

What has been a particular high?

I had that fear that people wouldn’t turn up on our opening night 10 years ago, but when I walked into the room the place was full. It was a lovely feeling to see the support and best wishes from our customers.

What was the low?

My father passed away one week before the college opened and I would have loved him to see what I had accomplished. He was my right-hand man.

What’s the next step for the Sanctuary Beauty Group?

We will be a product distributor in the New Year, at present we are investing in the latest technology to provide more advanced treatments for our customers, the college has added new courses and our target is to attract International students for the next academic year.

Blank Canvas Cosmetics is a one stop shop for any make up fanatic with stocking fillers starting as low as €6.99 and gift brush sets starting as low as €49.99.

Info@blankcanvascosmetics.com

www.blankcanvascosmetics.com Blank Canvas Cosmetics 1/2.indd 1

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26/11/2014 11:52

Advertising Feature

Web Resolution Why Salons must have an online presence in 2015 It seems like only yesterday that a trip down to the local travel agent to book a holiday was the norm.

Yet in the very short period of time, how we book flights, hotels, and how we do almost everything has moved online, from banking, dating and buying or renting a car or even a home.

Technology has made it so much easier for even the greatest technophobes among us to find what we want and the ever increasing number of platforms available (such as tablets and smart phones) makes doing everything online so much more convenient.

Not all industry sectors, however, have embraced the technology revolution and this is particularly evident in the hair and beauty sectors. According to Richie Spence, founder of BEUTiFi.com, somewhere between 50%-60% of salons have no website presence with many only having a Facebook page.

This makes it very hard for potential customers to find the information they need.

Salons need to understand that the first port of call for many potential new clients when searching

for something is the internet via their mobile phone and not embracing this is like saying: “I don’t want any new clients”.

‘Businesses that don’t embrace online will struggle to survive’ To make the short journey to an online presence as easy and effective as possible, Richie and his team have developed BEUTiFi.com. Already up and running and with just under 200 salons onboard, BEUTiFi.com is fast becoming the hair and beauty sector 'must have' business support. BEUTiFi.com will provide your business, no matter how big or small with a very inexpensive way of communicating with a huge local and national audience 24 hours a day. BEUTiFi.com will make it possible for consumers to engage with your business before they walk through your doors. With the right profile, consumers will be able to see the work you love to do and the passion of your team. You can also shout about regular salon offers, bespoke monthly or weekly offers and added value services, which are free to add for the first 6 months!

To get up and running on BEUTiFi.com is simple, affordable and worthwhile. Find out more by calling Paul McGaley on 086 2433106 or email Paul@ BEUTiFi.com

WOULD YOU LIKE MORE CUSTOMERS?

WOULD YOU LIKE TO INCREASE SALON REVENUE IN 2015 AND BEYOND? BEUTiFi.com is a website & platform to help you shout about your business and offers to a large audience on a local and national level.

We introduce new clients to you & increase your revenues.

To find out more: Call Paul McGaley Today on 086 2433106 or email Paul@BEUTiFi.com

Get your business noticed online today.

Check us out at www.BEUTiFi.com

Beauty PROFESSIONAL IRELAND••••• 13

Advertising Feature

School for beauty The Beauty School is primarily an education provider, with a focus on promoting the highest standards of beauty training.

Make Up By HD Brows A brand new range of make-up brought to you by the experts in brows. This is the perfect makeup range to complement your beautiful brows.

HD Brows The HD Brows transformation is so successful that the treatment has been likened to a mini facelift. Celebrity fans include The Saturdays, Emeli Sande, Amanda Holden and Alesha Dixon!

LVL Lashes LVL is the stunning alternative to eyelash extensions and one of the quickest ways to brighten and lift your entire face. The treatment chosen by many celebrity make-up artists.

Founded in 2007 by Elizabeth and John Feehan, the school is renowned for its innovation and dedication to the beauty industry, through offering an extensive range of courses, retail products and award-winning brands at its headquarters in Warrenpoint, Co. Down.

The Beauty School offers training throughout the UK and Ireland. Their unique training programmes are focused on providing an exceptional customer experience, with outstanding aftercare support.

“The training offered at The Beauty School is of the highest quality and standard I have ever come across as in my 20 years as a therapist.

The aftercare service is brilliant, you can always depend on them,” commented The Beauty Clinic, Crossmaglen.

Enrolling for a course at The Beauty School is the best way to boost your knowledge, skills, earning potential, and client base with these great treatments.

14•••••Beauty PROFESSIONAL IRELAND

Minimi Body Wrap Minimi is a non-invasive body wrap treatment, designed to offer you a more sculpted body with lasting results. This revolutionary body wrap gives you the power to drop a dress size in a single treatment, reduce the appearance of cellulite and improve skin tone. Celebrity fans include Vogue Mc Fadden.

Other training courses available at The Beauty School include:

mini mi wrap mi up

To find out more about training with The Beauty School contact: Email: info@thebeautyschool. co.uk Facebook: ThebeautyschoolIreland Twitter: @beautyschool3 Tel: +44 (0) 2841 752665 / +44 (0) 2841 753900

Irish Skincare

S.O.S

The winter’s relentless weather elements, xmas partying and the demands of work and home and can leave clients feeling a bit battered by January.

Here are some amazing pick-me-ups.

KARIN HERZOG

EMINENCE

DR. GRANDEL

THALGO

YON-KA

BIOLINE JATÒ

SKINLOGIC

JANSSEN

Oxygen Hyalu Lift cream from Karin Herzog USP: It contains high-grade hyaluronic acid and 1% oxygen to improve elasticity, firmness and skin texture by increasing the overall water volume in the skin; filling in lines and wrinkles instantly. Contains 1% oxygen, and improves wrinkles by 40%.

Price: RRP €140.00 Contact: www.karinherzog.com, Trade Tel: +44 (0) 207 231 245

The new Nutra Rich serum from Dr. Grandel.

USP: This precious oil essence regenerates dry skin. It contains sallow thorn oil to immediately smooth the skin and provide for a delicate, velvety complexion. Lavender extract penetrates deep wrinkles, and vitamin F gives the skin new suppleness.

Price: €29.90 Contact: Contact: Beauty Products Ireland, Tel: +353 (0) 52 613 6433 E-mail: sales@beautyproductsireland.com

Yon-ka Paris celebrates 60 years.

USP: With celebrations in full swing, Yon-ka has released a limited edition wonder toner. Alcohol-free, it refreshes tones and sanitises the skin, the energising effects of its essential oils can be felt throughout the whole body. With the sale of each one of these lotions, Yon-Ka will donate €1 to the preservation of bee keeping in Provence- where Yon-Ka lavender comes from.

Price: €30.00 Contact: Renaissance Skincare, Tel: +353 (0) 1 832 1412 www.renaissance-skincare.com

Skinlogic launches Essential Cleansing Oil. USP: This powerful blend of skin-healthy oils, including Jojoba oil and Vitamin E creates a deep cleansing action by dissolving excess oil, impurities and make-up from the skin deeply without residue, leaving skin conditioned and renewed.

Price: RRP €15.99 Contact: Skinlogic Ltd, Tel: (+353) (045) 480820, www. skinlogiconline.com

16•••••Beauty PROFESSIONAL IRELAND

New from Eminence Organics is the Age Corrective Extension range, which includes three new natural retinol products.

USP: An instant, all natural and organic retinol alternative for skin firming with immediate, as well as long-term benefits. The full range is available in a starter kit so clients can see the amazing benefits of using the full range. Also makes a great Christmas (and beyond) Gift set.

Price: On contact for trade Contact: Anne Mc Devitt Products on +353 (0)1 6777911 or email: sales@ annemcdevitt.com Visit: www.eminenceorganics.com

The Thalgo Collagen gift set. Perfect for a fast infusion of radiance increasing collagen.

USP: Thalgo Collagen Concentrate and Thalgo Collagen Cream eliminate the first visible signs of ageing. Thalgo's Native Marine Collagen delivers a velvety plumping effect to prolong, protect and preserve the skin’s youthful radiance. Thalgo Collagen Eye Roll-on boosts cell regeneration as Yeast Extract improves the structure and strength of blood capillaries around the eyes, eliminating all signs of fatigue.

Contact: Tel, (+353) (01) 860 4704, www.thalgo.ie

∆GE Beauty Secret from Italian wonder brand Bioline Jatò.

USP: The launch of the new ∆GE Beauty Secret Mosaic Technology contains three active ingredients; Bioactive Peptides to even complexion, Undaria Seaweed to stretch the skin and Stem Cell Extract from Tomato which protects, to give your clients triple perfection.

Price: On contact Contact: Newgenskin Ltd, Tel (+353) 49 4326939, www.newgenskin.ie

Janssen’s De Age & Re-Lift Concentrate USP: Contains (among other ingredients) Macadamia Nut Oil, Hyaluronic Acid, Hydrolysed Lupine Protein and Iris Florentinais - a revitalising anti-ageing ingredient that is rich in natural isoflavones. It stimulates cells in the lower epidermis, which produces keratin, reinforcing the skin barrier and reduces the depth of wrinkles.

Price: RRP €59.50 Contact: Radanta Distribution Ltd. Tel: (+353) (01) 883 6500, www.janssen-cosmetics.ie

FORGET WRINKLES AND LACK OF FIRMNESS! The result of research

by the Payot Laboratories, the Acc-Lii Complex is a pioneering combinaaon of accve ingredients which act in synergy in all levels of the skin. Liiing care delivers a ghtening effect, smoothes wrinkles & reinforces the firmness of skin

00 353 18 22 2711

Beauty Professional Voices

Bellissima BPI Editor, Lucy Earley, looks at the Italian / Irish synergy of Newgenskin Ltd. and the Bioline Jatò brand

It's gaining ground in Irish salons and spas, due to its growing popularity with Irish clients - Bioline Jatò is an Italian skincare brand that's in over 45 countries worldwide and it’s one of the market leaders in its field of professional skincare and anti-ageing.

Bioline Jatò is a family run company with strong professional ethics.

It's a professional only prescribed brand.

They are constantly researching and developing new age ingredients and technologies making them one of the most innovative skincare brands on the market.

With this in mind, Anna Costello (MD of Newgenskin Ltd.) sourced and brought Bioline Jatò to Ireland in 2011, market testing it in her own IBPA Award-Winning salon, Utopia Health and Beauty, in Cavan. The success was fantastic, and this led to the birth of Newgenskin Limited, Training and Distribution Company for the brand. Since then the brand has been taking Ireland by storm.

Taking on a new brand and being the sole Irish distributor must be a daunting task. When I popped into the official launch last year I was very impressed with the enthusiasm of the salon owners who attended. They were finding that converting their

18•••••Beauty PROFESSIONAL IRELAND

clients over to the brand was an easier process than they had first envisaged - due to clients being happy with the results the first time around. And, let’s face it; instant gratification is always a good thing, especially when it’s followed by long-term results.

Bioline Jatò has just launched ΔGE© Beauty Secret.

It uses Mosaic Technology, replacing the “worn tiles” of the skin delaying the Inversion of the Beauty Triangle. It contains three active ingredients: Bioactive Peptides to even complexion, Undaria Seaweed to stretch the skin and Stem Cell Extract from Tomato, which protects, to give triple perfection.

The plant active ingredients and use of demineralised water in the Daily Rituals allow it to cleanse the skin without dehydration or irritation, rebalancing skins PH and removing dead skin cells.

Anna says: “We’re proud to be a Training and Distribution Company for Bioline Jatò, it’s an amazing brand. We service Ireland, Northern Ireland and the UK providing free facial and body training, constant business support and membership to our Cosmetology Community. We provide an Annual Marketing Calendar including launches and events; our clients also receive an invitation to attend the Bioline Annual Beauticians Gathering in Italy each year.”

1 Anna Costello, MD, of

Newgenskin Ltd.

Go to: www. newgenskin.ie

Ph: (01) 8331636 E: info@cofri.ie

made in Ireland

www.ograskincare.com

The Rock Report

Re-Current It’s interesting when an `antiquated' treatment suddenly reappears - iiaa Trainer Jennifer Rock looks at the renaissance of the Microcurrent The first of a two-part ROCK REPORT Microcurrent, Electric muscular stimulation, faradism, faradic - call it what you will, this treatment is causing a frenzy on these shores of late - but why? Considering that it has been used in the cosmetic industry since the 19th century, it’s certainly worth digging a lot deeper to investigate.

Microcurrent works beyond the skin and targets the muscles in a passive manner, i.e., meaning the muscles are contracted without you physically having to exert yourself.

Sounds tolerable, almost too good to be true in fact! If only the gym was the same!

Throughout my research for this article I have interviewed many distributors of such equipment in a bid to decipher what their technology’s USP is.

Yet the common denominator among all appeared to boil down to one end scenario: this treatment is only as good as the person performing it.

Nothing new there so!

Microcurrent Versus Skincare Skincare as we all know is often many a salon owner’s breadwinner. Detailed consultations, homecare / retail coupled with treatments are guaranteed to ensure client loyalty and results. But as the saying goes ‘beauty is not only skin deep’. In this situation we suggest that uniting phenomenal results driven skincare, with the ability to keep the muscle tone firm, could be another step towards youthful healthy, glowing skin.

It should not replace the skincare regime, merely be in

addition to it. In fact, one skin specialist, Michael Pugliese has researched the effect of Microcurrent on the skin.

Following years of trials he concluded that Microcurrent also stimulated the fibroblast cells. He also claimed that if one used Vitamin A, antioxidants and other powerful skin nutrients alongside Microcurrent we may not have to depend on good gene pools!

Certainly good news for me, as it is reported that only 10% of our individual ageing is due to our folks!

What’s Involved?

There are two forms of microcurrent used - MENS and TENS (both varying in their strength). TENS is typically used in medical treatments for pain relief of tendons, ligament, nerves, or in a bid to accelerate the healing time following an injury.

MENS use low electrical currents, which involves the gentle current being driven through the skin into the muscle in order to tone and firm.

Queue visions of torture chambers and horrid flashbacks to ‘the college days’, when undergrads with not a wrinkle or ‘turkey’ neck between them attempted to undertake the mammoth task of muscle positioning, correct contraction control and duration. Again, it‘s the individuals skill-set as opposed to the technology necessarily that will drive the end result. Jennifer Rock, iiaa Trainer

20•••••Beauty PROFESSIONAL IRELAND

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Nail Professional

Negative Space

Hot off the S/S press: matching lips and nails in orange red (yes, orange red is still in), double manicures and wonderfully artistic negative space manis. Here are some great products to help you achieve your New Year goals. (All price details will be given on contact with the supplier.)

GELISH

Gelish Introduces the Snow Day Escape Collection for winter USP: Inspired by snow days, off-piste activities and the dark colours of winter, Gelish has launched its Snow Day Escape collection with colours like 360 Back Flip - a black prismatic silver glitter, Wanna Share A Lift - a ruby red glitter or this fabulous deep navy crème I Heart My Instructor.

Contact: Creative Academy, www.creativeacademy.ie, info@creativeacademy.ie +353 1 4295122

LCN

LCN Natural Nail Boost Gel. USP: Strengthen, protect and grow your natural nails. An innovative light curing, solvent-resistant, permanent gel polish. After curing the natural nail is perfectly balanced, has a protective and stabilising cover and provides the perfect base for nail polish. This extremely thin, transparent layer will grow out with the nail and can be refreshed in the course of a manicure after approximately 3 weeks.

Contact: www.prosalondirect.com

PERFECT MATCH

The City Collection by Perfect Match USP: The City Collection is Perfect Matches’ latest colour collection to launch and is available exclusively at Asu Nail and the launch of this collection brings the total colours available to over 180.

Contact: Log on today to view full colour chart www.asunailandbeauty.ie or Call direct to order +353 (0) 1 807 7066

MORGAN TAYLOR

Some swatches from the new A Royal Life Collection.

USP: Morgan Taylor’s new A Royal Life Collection contains some great variations of shades including this iridescent navy: Regal as Royal and this deep green: Wrapped in Riches. It abounds in glimmering glitters and triple creamy crèmes Contact: Creative Academy, www.creativeacademy.ie, info@creativeacademy.ie +353 1 4295122

NUBAR

JESSICA

Jessica Treatment Kit for Peeling Nails Set. USP: Peeling nails can indicate an over-consumption of sugar or additives in the diet that deprive nails of natural lustre, shine and texture. The set contains Fusion Base Coat for Peeling Nails, Brilliance Fast Drying Top Coat and Phenomen Oil. This kit helps strengthen weak, peeling nails and helps them to grow quickly.

Contact: www.Frenchbeautyrooms.ie

ARTISAN

Two cuticle must-haves from Artisan.

USP: Artisan Essence Cuticle Oil rescues dry, irritated cuticles in no time! Its sister product is Artisan Essence Cuticle Softener, which instantly softens and loosens cuticles for an easy manicure or pedicure. Its moisturising formula softens rough cuticles for easy removal.

A soft brush allows for a precise application to overgrown cuticles.

Contact: Artisan Professional Supplies, Go to: www.shop.artisaninternational.ie or call +353 1 475 5460

22•••••Beauty PROFESSIONAL IRELAND

Falling in Love collection from Nubar USP: Taking inspiration from the ever-changing Sweet Hue(s) of the season, have a love affair with lacquer.

Modern and sophisticated nail styles are the epitome of this collection, as Nubar combines bold crème’s with iridescent shimmers. From the warm, rich burgundy of Passion’s Pain, to Sweet Hue, a vibrant bubblegum pink, there’s something for every client.

Contact: www.euro-products.co.uk. Or telephone: +44 (0) 845 301 2107

CND VINYLUX

The Gilded Dreams Collection.

USP: Vinylux is a breakthrough polish that endures a week of fashion perfection...without a base coat!

The Limited Edition Gilded Dreams collection with gorgeous shades is now available to purchase separately or as a full pop-up display with three of each of the collection colours.

Contact: Sweet Squared Ireland +353 (0) 1 408 91 91.

Go to: www.sweetsquared. com

CHRISTMAS COLLECTION – IN LIMITED EDITIONS, SURPRISE IN THE BOX!

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www.crystalnailsireland.com Contact info: info@crystalnailsireland.com Phone: 01 8178505 Crystal Nails Shop & Training Center: 59a North Leinster Street, Phibsborough, Dublin 7.

Like us on Facebook (Crystal Nails Ireland) to win amazing products and receive all news immediately

Nail Professional

Nail Bar

Blogger comments, product shots and industry news...

THE ALL-IRELANDS!

WHAT THE BLOGS SAY:

NO, NOT THE GAA! THE VTCT ALL-IRELAND NAIL (AND MUA) CHAMPIONSHIPS ON THE 22ND AND 23RD OF FEBRUARY, RESPECTIVELY. WE CAN’T WAIT TO SEE WHAT IRELAND HAS TO OFFER IN HIGH CALIBRE NAIL PROFESSIONALS. GO TO: BEAUTYPROFESSIONAL.IE

Irish blogger Fluff and Friperies on CND Vinylux: “I’m delighted to report SIX solid days of wear-time before a chip appeared – during which time I was in and out of the sea and the swimming pool.”

The Polishaholic on LCN: “Sweet Serenity is a peachy base with a silver shimmer. This is a surprise favourite for me, I didn‘t think I‘d like it in the bottle but on the nail it was pretty flattering.”

SWATCHES LUXURIANT SNOW H’S LATEST IS L E G M O R F LECTION. ESCAPE COL MY.IE TIVEACADE A E R .C W W W

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24•••••Beauty PROFESSIONAL IRELAND

‘TIS THE SEASON TO SPARKLE WITH THIS PERFECT COMBINATION FOR THE FESTIVE PARTY SEASON. CND SHELLAC ICED VAPOUR AND RUBY RITZ CREATE GLITZY, SPARKLY NAILS AND, FOR A LIMITED TIME ONLY WHEN PURCHASED TOGETHER, YOU WILL RECEIVE CND SHELLAC WILDFIRE AND FROSTED GLENN AND THE BLUSH BRONZE FROST ADDITIVE ABSOLUTELY FREE, SAVING NEARLY €40, INCLUDING THE VAT. (EXACT SAVING: €31.90 + VAT = €39.24). CONTACT: SWEET SQUARED IRELAND +353 (0) 1 408 91 91. GO TO: WWW.SWEETSQUARED.COM

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BEAUTy PROfESSiONAL iRELAND

What Insurance Policy do I need?

Unsure of whether you need an Individual Policy or a Salon Policy?

Instant cover and Answering these questions should help give you the answerfree

membershIp wIth beauty professIonal Ireland Membership includes:

StArt here

stry... ur eye on it!

ne elique isit.

|

Beauty Professional Ireland magazine posted each issue

VIP access to the Professional Beauty trade show in October

Membership card

Free Yearly Wall Planner

Access to 100s of Euro discounts Doavailable you Employ Anyone? exclusively to members from suppliers through monthly e-shots form industry suppliers

You needfor a Salon Policy 1 Yes x free job postings/ sale ad as you have an Employers within Beauty Professional Ireland’s Liability exposure recruitment/Classified section to use during the year (Terms and Cond. Apply)

No Do you own/manage a Salon with a shop front or door onto PROdUcTS the street that allows general access to the public?

Special cost €30 per membership.

Yes

You need a Salon Policy to correctly insure your Public Liability

No Do you have more than €5,000 of stock and contents on site?

Yes

You need a Salon Policy as this provides stock and contents cover above €5,000

No

HAIR dReSSeRS INSURANce Natiam, officiasped mollique ne periandebis adistib usdae. Itaspelique quodi tem andae reped quiatas isit.

Yes

Are you NAILemployed TecHIcIAN INSURANce by a Salon Owner?

Natiam, officiasped mollique ne periandebis adistib usdae. Itaspelique quodi tem andae reped quiatas isit.

Their salon insurance should cover SALONS you so you do not need INSURANce your own policy unless you do Coming soon work your own private

No

You should buy an individual Beauty/Nails/Hair Policy to protect yourself

cts and Treatment Liability Included • Beauty, Nails and Hair Options ensive Treatments as Standard • Many Optional extensions Available

If you rent a room in a Salon, you might want to give us a call to talk through your options, as either of the policies could be suitable depending on your situation.

Fast - EFFiciEnt - DirEct

For more information, contact our team on 1800 812 670 or email info@beautyprofessionalinsurance.ie

Beauty Professional Insurance is a trading name of InEvexco Ltd 2013. InEvexco Ltd is authorised and regulated by the Financial Conduct Authority, No. 579079.

Nail Championships

Nail Insider!

She’s the insider, so you better take heed! Nailprenuer Sue Davies is the Chief Organiser of the Vtct All-Ireland Nail Championships, which will take place on the 22nd of February (the Vtct All-Ireland MUA Championships take place on the 23rd of February).

Sue Davies joined the nail industry in 2002 and went on to also qualify as a beauty and holistic therapist. In 2005, Sue began working for an industry renowned technician.

This led to a salon management role and an involvement in key areas of the nail industry that would last for many years. Sue worked as Assistant Director of the Association of Nail Technicians (ANT) until it was wound down in late 2008, where she worked to promote technician standards and ethics as well as raising consumer awareness.

Sue has worked with Professional Beauty Nail Competitions as Competition Organiser and Judge at all PB events between 2006 and 2010.

She has gone on to run her own successful salon, Gorgeous Nail & Beauty Emporium, and has herself been a finalist in Scratch Stars Awards Nail Salon of the Year (Independent) in 26•••••Beauty PROFESSIONAL IRELAND

2012, 2013, going on to win the prestigious industry awards in 2014. Her salon also made the Professional Beauty Top 15 Most Inspiring UK Nail Salons.

She educates in nails and beauty for market leading brands within her training academy.

Sue has recently expanded her business to encompass product distribution and is cofounder of the new Nail Industry Association.

So…as we were saying take heed of Sue’s top tips to give you the creative edge: 1. Complete your entry form and get it in early.

The earlier you apply the lower the number your model will have and the quicker she’ll get through. This can make all the difference when competing in the Technician Awards as you may need to soak off and prep.

Competitor numbers are issued on a first come first serve basis. So if you want your model to be #1 in the queue, get in quick!

2. Make sure you arrive early and ensure that you have carried out a full kit check list so that you are able to get set up promptly and breathe before your category commences.

3. Polish early and keep hands away from work area while you buff the left hand to make sure it’s dry for judging. Many a competitor has lost marks due to wet polish being smudged before it’s judged.

For more details on the Championship‘s Categories, Rules and Regulations go to: www. beautyprofessional.ie

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For more information email: competitions@beautyprofessional.ie or visit www.beautyprofessional.ie

Irish Tanning

Tan Off

With clients demanding wonder results from their tanning professionals, it’s a good thing we have wonder products to match!

HE-SHI

He-Shi is delighted to announce that their Gold Foaming Mousse has been named Best Body Self Tan at the prestigious Cosmopolitan Beauty Awards.

USP: Its unique Youth Revivé Opti Tan formula with Moisture Lock Technology helps to improve hydration and skin condition, while helping fight the signs of ageing.

Natural 6% DHA provides a medium golden colour.

Price: €31.00 Contact: Euro Products Limited, Tel: +44 (0) 845 301 2107 www.euro-products.co.uk

XEN-TAN

Xen-Tan Try Me Love Me Gift Set. USP: Featuring four miniatures of Xen-Tan’s most popular self-tans ranging from light to dark, and a Luxury Tanning Mitt all housed in a luxe, white box with gold embellishment. This new set is the perfect way to find the most suitable tan before committing to the full size.

Price: On contact Contact: www.xen-tan.com

TANORGANIC

TanOrganic’s award-winning self-tanning oil - perfect for all skin types.

USP: TanOrganic contains added vitamin A, C and E as well as natural hyaluronic acid, which ensure a perfect result even for mature and even sensitive skin types. The soft caramel hue leaves face and limbs looking lusciously healthy with a lit-from-within glow.

Price: RRP €24.99 Contact: TanOrganic Ltd, Tel: (+353) (0) 45 480 820, or go to: www.tanorganic.com

MOROCCAN TAN

MoroccanTan Instant Tanning Mousse – proved very popular at the Professional Beauty Show 2014.

USP: Major tanning technology that combines the deep absorbing nourishment of the unique Moroccan Blend™ colour technology formula, comprising of argan oil, triple enhanced bronzers and moisture lock to create the perfect natural bronze tan. Enriched with Argan Oil, MoroccanTan helps soften and moisturise the skin, producing a deep bronze tan that leaves the skin soft and silky.

Price: On Contact Contact: Sweet Squared Ireland Ltd, Tel: +353 (0) 1 408 91 91.

Or go to www.sweetsquared.com

IXTREME

KISSED BY MII

BRONZ’EXPRESS

EXPOSED

From the only Irish owned sunbed manufacturer.

USP: A superior professional sunbed brand that combines extreme power with stunning good looks, the iXtreme outperforms everything in its class.

Featuring 50 body lamps, it delivers an unrivalled tanning experience.

Price: On Contact Contact: Bronze Direct on: +44 (0) 28 3752 5500, www.bronzedirect.ie

Powder power with Academie Bronz’Express Éclat de Soleil Sun Powder USP: Academie Bronz’Express Éclat de Soleil Sun Powder is the perfect shade for winter, it delivers glow and warmth, rather than a full on summer tan. It’s a great choice for cheek contouring and face sculpting too.

Price: €28.20 Contact: www.frenchbeautyroom.com

28•••••Beauty PROFESSIONAL IRELAND

Kissed by Mii Tanning Lotion, a dual product.

USP: This extra-rich moisturising lotion, ideal for dry skin, comes with a fresh marine scent. It’s tinted for easy, confident application this product is perfect for first timers or sun(less)- worshippers alike. Quick to dry, it creates a flawless, streak-free tan in just 6-8 hours. The initial tint washes off, revealing your client’s perfect tan beneath.

Price: On Contact Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636

Perfect prep time with Exposed’s Professional Barrier Cream and Body Fresh USP: This professional barrier creams shields and protects areas that are prone to attracting too much tan. Body Fresh is an innovative product that primes and freshens skin prior to a professional spray tan, it removes excess oil and product from the skin. Perfect for a walk-in client.

Price: On Contact Contact: Creative Academy, www. creativeacademy.ie, info@creativeacademy.ie

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MUA Professional

Winter Wilderness We take a look at the work of Slovakian born MUA and Hair Stylist Zuzana Sekely.

30•••••Beauty PROFESSIONAL IRELAND

MUA Professional

Zuzana: “I grew up in Slovakia. I moved to Ireland with the view of taking my career as a hair and make-up stylist to the next level. Fashion and beauty is my passion. I am a self-taught artist; taking my inspirations from all walks of life.

Understanding beauty is more than applying make-up. As an artist you need to understand the difference that it can make.

I have worked on a variety of different artistry styles. From weddings, birthday parties and other special occasions to films, editorial photoshoots, fashion shows, special effects and even henna art.

I constantly upgrade my skills and keep up with current trends within the fashion industry. I hope to follow in the footsteps of my favourite gurus and become one of the top hair and make-up stylists in Ireland, and beyond!”

Credits: Photographer: Pawel Pentlinowski Model: Gosia Zagorska ly Hair and make-up stylist; Zuzana Seke e Facebook: Zuzana Sekely hair and mak 0990 Tel: +353 (0) 86 065

up

Beauty PROFESSIONAL IRELAND••••• 31

Irish MUA

Oh So Pretty

The start of 2015 will be very exciting for the world of the Irish make-up artist with the Vtct All-Ireland MUA Championships happening at the Red Cow on the 23rd of February. So get your kit up to scratch with some of these great products.

ARTDECO

ARABESQUE

MUD

GLOMINERALS

AYU

ROLF STEHR

MII

BLANK CANVAS

The new ARTDECO Glam, Moon & Stars collection USP: Inspired by the splendour of the fascinating night sky this new collection enchants with its galactic, shimmering colors. The highlight of the collection is the luxurious, colourless Moonlight Dust in retro pump bottle. The sensual vanilla scent of glitter powder has a refining effect on the décolleté, arms and hair.

Price: On Contact Contact: Chleo Enterprises Ltd, Tel: +353 1 4080820. www.chleo-enterprises.ie www.artdeco.de

Crew essentials from Make-Up Designory that will keep your party looks this season bang on trend!

USP: Re-vamp your kit with a brand pro MUAs get very excited about.

Lisa from themakeupcrew.ie (who use MUD in all their kits) raves about the Red Lipliner: “This is the ULTIMATE in Lip Liners - we kid you not! This shade is a blue red, makes teeth instantly whiter due to the contrasting blue undertones and suits nearly most skins. It is versatile, highly pigmented and if it was a car it would surely be the Mercedes of lip liners.”

Contact: www.flair.ie Nationwide

Irish brand AYU’s full pro brush set USP: AYU is a relatively new Irish-based brand that has a great range of pro brushes. Including this 9-piece set. The highlight of which is the Duo Fibre Brush - A blend of goat and synthetic hair.

Its round flat-topped hair picks up makeup flawlessly allowing you to apply any type of cream or powder products. You will get a smooth and light airbrushed finish, avoiding the look of make-up excess.

Price: €55.00 Contact: www.ayumakeup.ie

Mii – Irresistible Face Base USP: Mii’s 100% pure mineral foundation gives a luxuriously creamy finish. Working in harmony with natural skintones, minerals gradually release their delicate colour as they warm skintones, revealing a flawless radiance you can trust to last. A unique blend that includes precious gemstones which work to actively energise and revitalise the complexion, replenishing natural mineral levels and protecting from sun damage.

Price: RRP €30.00 Contact: Cofri Cosmetics Ltd, Tel: +353 (0) 1 833 1636

32•••••Beauty PROFESSIONAL IRELAND

NEW: Maximum Stay Foundation by ARABESQUE USP: A new generation foundation that looks as if it has been freshly applied even after hours. The smooth melting feel-good texture grants medium coverage, conceals small irregularities and reduces unwanted shiny spots. It contains skin-plumping hyaluronic acid, vitamin E and sun protection factor SPF 20; protecting your client from free radicals and UV radiation.

Price: On Contact.

Contact: Beauty Products Ireland, Tel: +353 (0) 52 613 6433 E-mail: sales@beautyproductsireland.com

A Time Capsule of high performance eye and lip make-up.

USP: Glomineral’s Time Capsule contains six limited edition high quality items, including: Cream Stay Shadow StickPrecise Micro Eyeliner - eyeliner in a deep, violet hue, Lipstick- confetti Liquid Ink Eyeliner.

Price: RRP €65.00 Contact: Skinlogic Ltd. Tel: +353 (0) 45 480 820 www.skinlogiconline.com

Rolf Stehr Mineral Pressed Powder.

USP: Mineral make-up can sometimes slide a bit during a day. But renowned MUA Rolf Stehr is having none of it by inventing a longlasting premium mineral that contains Cacao butter and Silk Protein making skin smooth and wrinkles are less visible. It’s also free from mineral oils, nickel and parabens.

Price: On Contact Contact: Newgenskin Ltd. Tel: (+353) 049 4326939. www.newgenskin.ie

Blank Canvas Cosmetic's top selling gift sets are ideal for savvy shoppers searching for pressies this Christmas. With stocking fillers priced as low as €6.99 and gift sets starting at €49.99, there is a suitable gift for all make-up lovers. Their eyeshadow and contour palettes are firm favourites with their loyal customers. Shop: www. blankcanvascosmetics.com

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MUA Championships

By A Brush Edge Nichola Graham of UR Make-up is Chief Organiser of the Vtct All-Ireland MUA Championships, which take place on the 23rd February 2015. Here she imparts her top tips for competing

The Basics: V Complete your entry form and get all of the relevant information in early.

V Arrive early! That way you won’t be panicking and will have time to relax before the competition start time.

V Read the competition information thoroughly and make note of everything you need for entry on the day, including your model release form, confirmation of payment etc.

Competition judges look for the following criteria: V Reflection of Theme - Your creation should reflect the theme without explanation required. If you have to explain what it’s ‘supposed’ to be, that’s not good.

V Design – Is your design unique and original?

V Application Technique – Is your application precise, blended and neat?

V Use of Colour and Overall Presentation (which includes costume and hair) – Is the colour and overall look a good reflection of the theme?

V Look for inspiration on the internet, in magazines and picture books. Use your imagination and try to create an original theme. Do not copy a make-up someone else has already showcased. The judges have been around the block and will spot it a mile 34•••••Beauty PROFESSIONAL IRELAND

off. Be unique!

V Plan your idea well in advance of the competition.

Ensure that it reflects the theme. Practice it and iron out any areas you need to prior to the competition day.

V Think about timing each stage of your look so that you can keep to the time limit. Your model can help you with this by prompting you quietly throughout.

V Choose a model that is comfortable displaying your creation and ‘showing it off ’ at it’s best. Someone who is shy or timid may not have the confidence to do this.

V Make sure your kit is clean and tidy and that all the products are clearly labelled. Preparation is vital to your performance on the day.

V Write a full list of everything you will need as you practice, so that nothing is forgotten. Take extra materials in case you make a mistake and need to start again.

V Whatever happens, be proud that you have had the confidence to enter a competition and learn from it. All too often those who don’t place can feel disheartened. Judges are always available to offer guidance and advice in relation to where you have placed in the competition. Don’t be afraid to ask if there are areas that you need to improve on.

V Finally, enjoy it!

Go to: www. beautyprofessional.ie to sign up and get the category listing you most fit with, and the full list of rules and regulations.

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Irish Hair

S/S 2015

Big hair is back with even more of a bang in 2015, as is waved style. We have some new products too!

OSIS+ GLAMINATION

From Schwarzkopf Professional, the new OSiS+ Glamination range is perfect to attain the effortless looking style for 2015.

USP: The feather-light formulas are infused with liquid, light-reflecting minerals that add more than a touch of lustrous shine to the hair while also giving it grip and flexible hold without weighing it down.

Contact: www.schwarzkopf.com

REDKEN CERAFILL

Redken Cerafill is the first dedicated brand for thinning hair that provides immediate thickening and hair growth.

USP: Redken Cerafill Dense Fx is a lightweight formula with Filloxane that increases hair diameter to create fullness and density.

Price: RRP €37 Contact: www.redken.co.uk

THE NEW JOICO STYLER

SHU UEMURA COLOR LUSTRE

SEMI DI LINO

IGORA ROYAL ABSOLUTE

SMOOTH SEXY HAIR

DUAL STYLERS

BY TECNI.ART

Innovative care and style in one go from Joico.

USP: The new JOICO Styler incorporates a refillable tank that is filled with the innovative K-Pak VaporFuel. When activated the K-Pak VaporFuel is then released into the Styler so that it reconstructs the hair while styling.

Price: RRP €165 Contact: Joico: +353 (0) 45 856 490 or log onto www.xpertpro.ie.

ALFAPARF Semi Di Lino hair gift sets are the perfect treat for tresses for Christmas and as a year-round gift set.

USP: Semi Di Lino Diamond Illuminating Gift Sets for normal hair comprise: Illuminating Shampoo (250ml), Illuminating Conditioner (250ml) and the multi-award-winning Diamond Liquid Crystals (30ml).

Price: RRP €24.95 Contact: Alfaparf on +353 (0) 45 856 490 or log onto: www.xpertpro.ie

USP: Infused with coconut oil, Smooth Sexy Hair combats frizz prone hair by coating the outer cuticle layer protecting it from the harsh elements, and creating a smooth effect.

Instantaneously, hair will transform from frizzy, wavy, and lack lustre to sleek, glossy locks.

Contact: www. sexyhair.co.uk

36•••••Beauty PROFESSIONAL IRELAND

The 1st line for colour-treated hair specifically designed with a refining lipid.

USP: Infused with Musk Rose Oil and Goji Berry Extract; the most concentrated natural source of anti-oxidants, Color Lustre nourishes and protects hair leaving a glazed shine and a polished touch.

Price: www.shuuemuraartofhair.com

New colour definition from Schwarzkopf Professional USP: The brand’s first professional colour with collagen, ensuring hairdressers can integrate two bespoke services for the steadily growing target group of women aged 40+.

Contact: www.schwarzkopf.com

Get ready for the non-stop party season with L’Oréal Professionnel Tecni.ART Dual Stylers.

USP: The two formula technology contains a Polymere styling cream for your preferred finish and Intra-CylaneTM gel that creates a three-dimensional expanding network which sits on the cuticle to provide the texture effect you need in Sleek & Swing, Liss & Plump Up, Bouncy & Tender.

Price: €17.85 Contact: www.lorealprofessionnel.co.uk

1 Furry Park Rd, Killester Dublin 5 Ph: (01) 8331636 E: info@cofri.ie

Hair Professional

Party Hearty Everyone loves a good ol’ festive soiree and Dylan Bradshaw gives us some party ideas but with sound 2015 trend advice for the New Year Hair Dylan says: ‘The bombshell is back…it’s all about BIG hair, which we saw at the catwalk shows for SS15. Hair should have loads of height and fullness but left imperfect to modernise the look.

The trend continues with this year’s ‘up style’ of the ponytail. Voluminous hair tied up and accessorised with pretty bows or wraps of leather for a quirkier edge. It is an ode to the 50s from designers such as DVF and 60s glamour of Brigitte Bardot and Sophia Loren.’

Party Make-up Trends db FACE from db Pro Artist Becky Keane - inspired

by Valentino SS15/Gucci SS15 Catwalk Shows Smoky’s Still Hot The smoky eye remains as the ‘go to’ look for the party season. To achieve the perfect smoky eye you need the right tools. A dome shaped tapered brush for blending is essential, I use db Pro Blending Fluff Brush. This will do all the hard work for you! Look to Georgia May Jagger during the Chanel S/S 2015 runway shows for inspirations.

Black kohl pencil will create an intense feline shape to the eye. This will make any eye colour pop! I use db FACE Jet Black all over the lid and in the waterline. I then apply my colour of choice on top. You will see this stick to the kohl pencil.

At this stage we use a mid-tone matt eye shadow to blend into the socket. This will achieve that beautiful airbrushed blend we all want. A good concealer under the eye is crucial to clean up any fallen product.

Dual action concealer is a beautiful textured concealer ideal for this…and also great for the handbag for top-ups.

Smoothe Made in Chelsea’s Millie Mackintosh always gets it 38•••••Beauty PROFESSIONAL IRELAND

right when it comes to choosing the perfect makeup look.

Skin is a huge focus for her and she generally likes to have a beautiful soft dewy finish to enhance her natural skin tone. db FACE Movie Star Illuminating Cream is a must-have for achieving radiant skin. I use my hands to apply this under the foundation.

Eyes are kept neutral using our super easy db FACE Naturalist Eye shadow Quad. This quad can easily take your look from day to night depending on how strong you want the eyes to look. Millie wears black liner on her top lid, which can be achieved using db FACE Black out Gel Liner. This is a great foolproof product that’s easily buildable - so lets you play around with the thickness and shape.

1 db FACE from db Pro

Artist Becky Keane inspired by Valentino SS15/Gucci SS15 Catwalk Shows

Go to: dylanbradshaw. com for information on courses.

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In The Salon

Salon Scope

Weightloss, facelifts in a mask, wrinkle busters - you need to get your product ranges revamped for 2015

ÓGRA

ÓGRA Skincare is a 100% natural Organic Irish peat-based product range.

USP: A radiance producing mask for the face and body, it establishes the PH balance of the skin and encourages blood flow. Clients may experience redness on the face or a tingling sensation. This is a perfectly normal experience as the science of peat is to promote the blood flow to the surface. They’ll thank you later with fabulous skin results.

Price: RRP €59.95 Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636

MATIS

Vitality by M’s Vitamin C Mask.

USP: Give your client’s skin a relaxing boost. The texture of this mask is sorbet-like, fresh and translucent. It revitalises skin in only 10 minutes with its ingredient base of Vitamin C and Goji Berry extract.

Price: RRP €19.95 Contact: Star Products International, Tel: +353 (01) 460 5055. www.spi.ie

VOYA

Get Glowing, illuminating marine face mask.

USP: A smart tool in your salon’s arsenal to brighten and purify your client’s skin, leaving them with an amazing complexion. Its blend of Rosemary, Kaolin, Fucus Serratus Extract, Vitamin E and Patchouli and mineral rich seaweed will deeply detoxify, leaving skin feeling silky soft and radiant Price: €38.00 Contact: Voya Ltd, Tel: +353 71 916 1872, or go to: www.voya.ie

EXPOSED

Exposed Cell Exfoliator for salon and retail use.

USP: A dead skin cell exfoliator containing sweet scented berries to complement the gentle, cellsloughing abrasion of micro poly beads. It’s soft enough to be used on the same day as tan being applied.

Price: On Contact Contact: Creative Academy, www.creativeacademy.ie, info@creativeacademy.ie +353 1 4295122

40•••••Beauty PROFESSIONAL IRELAND

WAXXXPRESS

New Waxxxpress Hard Wax Melts.

USP: Fuss free hot wax - they’re perfectly sized wax melts that will fit straight into your heater. They come in Coco Nuts: perfect for mature skin, Goldigger: ideal for total body waxing, Get Fresh: for delicate areas and Ultra Violet: for stubborn hairs.

Price: On Contact Contact: Baam Cosmetics (+353) (0) 1 450 7573 / +353 (0) 87 2427510.

YON-KA

Aromatic Body Oils Limited Edition giftset.

USP: The set contains three naturally aromatic precious body oils: Replenishing with Bulgarian Rose essential oil blended with a smooth Jasmine, Energising with invigorating sweet orange and mandarin essential oils and Relaxing with soothing scents of verbena and petitgrain essential oils.

Price: RRP €49.50 Contact: Renaissance Skincare Ltd, Tel: +353 (0) 1 832 1412 www.renaissance-skincare.com

JANSSEN

Trifolia face mask for instant skin nourishment.

USP: With goodies like Kombucha and Bisabolol Kombucha, this mask also contains Trifolium Pratense Extract, which is rich in isoflavones. It aids mature skin characterised by dryness, loss of tone and decreased thickness; stimulates protein synthesis increasing the density and smoothness of the skin.

Price: RRP €54 Contact: Radanta Distribution Ltd. Tel: (+353) (01) 883 6500, www.janssencosmetics.ie

SIMON & TOM

Simon & Tom Soft Peeling Gel USP: This facial peeler gel, which contains argan oil is gentle enough to be used by all skin types yet strong enough to remove any dead skin cells as it reaches deep into the skin to draw out dirt or excess oils without stripping it or leaving it dry. Using Soft Peeling Gel the skin’s pores will be tightened, fine lines will be smoothed and skin tone will be more uniform.

Price: On contact.

Contact: www.beautysolutions.io

Retail Focus

Christmas and Some tips for last minute Christmas stock and perfect ideas for the New Year.

DE-BLOAT

Slim 7 from Thalgo is the antedote for that Xmas infused hedonistic bloat. Clients can kick start their weight loss in the New Year and get back on track in just seven days.

There is a 50th anniversary limited peach flavour available.

Contact: Thalgo Ltd. +353 (0) 1 860 4704. www.thalgo.ie

HOLIDAY TIMES

Morgan Taylor’s Holiday Trio contains two fabulously rich professional polishes: Where’s my Crown and Saphires, Rubies and Emeralds, Oh My and the Go Ahead And Grow fortifying nail treatment. A nice retail follow-on pressie.

Contact: Creative Academy, www. creativeacademy.ie, info@creativeacademy. ie +353 1 4295122

REFRESH

A celeb and royal favourite brand, Karin Herzog cleanser and toner nourishes as it removes impurities and conditions the skin prepping it perfectly for night cream or day moisturiser.

Results 1. Removes last traces of make-up 2. Deep cleans and tightens the pores 3. Helps to restore the skin’s optimal pH balance 4. Its mild antiseptic properties soothe skin irritation Contact: www.karinherzog.com or go to: +44 (0) 207 231 245

COLOUR WOW

Colour Wow is a professional powder compound that adheres to hair without being sticky or oily and without dulling or looking dry. A water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place.

Contact: www.essentialsalon.ie

42•••••Beauty PROFESSIONAL IRELAND

CANDLE MASSAGE

Marste Spa has launched its range of luxe body butter candles.

The range of six unique blends includes a ‘Lush Locks’ Hair Oil candle that provides a deeply hydrating hot oil treatment, with the core ingredients being shea butter, macadamia oil and sweet almond oil.

They're the creation of Marie Reynolds, a worldrenowned masseuse to royalty and celebrities.

Contact: www.marstespa.com

ARTISAN

As we all know, good make-up brushes are an investment and you need to choose wisely! Nima Brush recently launched a new collection of brushes called the Artistic Collection.

The Collection has / is: - 20 new brushes available individually - matte 'velvet feel' duck egg handle and gold ferrule for optimum control and comfort - designed with the professional in mind using precisely shaped brush heads and the softest fibres Contact: www.NimaBrush.com

HAIROLOGY

Perfect as a Christmas gift (RRP €39.30) or well-deserved treat for yourself, the Pureology Christmas Wash Bags contain a specially formulated shampoo and conditioner set, all wrapped up with a festive bow. With a range to suit every hair type.

Contact: www. lorealprofessionnel.co.uk

WRINKLE DESTROYER

The ultimate eyecare gift from Matis, the Reponse Premium Black Caviar Gel combines caviar extract, marine collagen and “Firmactiv” complex to revitalise and moisturise particularly fragile and delicate area around the eye. From the first application, the skin becomes hydrated and the eyes light up.

Contact: www.spi.ie, or call, +353 (01) 460 5055

Retail Focus

Beyond…

REBALANCE

It’s no mystery that different skin types require different approaches.

With this in mind Kaeso® has developed three different skincare ranges: hydrating, calming and rebalancing. The Rebalancing Collection (pictured here) harnesses the power of Willow Bark, Mallow and Cucumber to leave skin feeling soft, supple and shine free.

Contact: www.kaeso.co.uk.

IS CLINICAL

Active Serum - a celebrity favourite.

USP: iS Clinical’s Active Serum is the hero product of the brand’s range and is clinically proven to improve wrinkles, acne and hyper pigmentation after three months of use.

This potent botanical serum also enhances skin exfoliation without dehydrating the skin and deep cleans pores by removing debris from hair follicles.

Price: On contact.

Contact: Go to: www.isclinical.co.uk, Tel: (+44) 845 1166242

LASH IT ON

From Fuschia this set (RRP €25.00) is perfect for handbags and that quick eyelash application you need in a jiffy. It contains a full size superlash as well as a mini mascara, lashes and a tweezer.

Contact: www.fuschia.ie where online orders can also be placed

PAYOT

Perform Lift Regard USP: PAYOT’s Perform Lift Regard is eye contour and eyelid lifting care. It targets the whole panoramic eye zone: eyelids, crow‘s feet wrinkles, dark circles and puffiness using a combination of Hyaluronic acids: (cross-linked and high molecular weight), wakame extract and renovating peptides.

Price: As part of the PAYOT Perform Lift retail and treatment range on contact.

Contact: Graham Anthony Ltd., www.grahamanthony.ie, Tel: +353 (0) 1 822 2711, for more details.

JOI OF XMAS

JOICO, the healthy hair expert, has launched the ultimate bespoke gift sets (RRP €22.00 that are guaranteed to get you into the Christmas spirit.

Whether your hair is fine, curly, chemically-treated, coarse or frizzy and stressed, JOICO will take care of any hair type during the festive season.

Contact: Joico tel: +353 (0) 45 856 490. www. xpertpro.ie

UNDERCOVER

The Double Agents duo kit from Le Chat.

Top Secret Air Dry Top Coat Is a nonformaldehyde and non-toluene fast drying topcoat. It helps to protect natural nails and keeps polish shiny for longer.

Undercover Is an Ultra Bond Base Coat that adds strength and promotes the adhesion of polish to natural nails.

Price: On Contact Contact: Asu Nail & Beauty Supplies +35318077066, email info@ asunailandbeauty.ie

CONSCIENCE CLEAR

Conscience Clear Tan - a winner in the Observer Ethical Awards.

USP: Free from parabens and harsh chemicals, OCC Tan is enriched with certified Organic ingredients sourced from the Swiss Alps. CCT liquid Tan allows you to build a gradual tan, with a shade to suit every client. See the tan instantly with best results developing up to 8 hours. OCC Tan is a beauty staple lasting up to a week with a gradual fade.

Price: On Contact Contact: Beauty Brands Ltd +353 (0)1 458 660, go to: www.beautybrands.ie

DR. TEMT

Magic Lashes - Eyelash and Brow Growth Active Serum.

USP: Magic Lashes is an eyelash and brow growth active serum. If regularly used, this serum leaves your lashes and brows visibly longer, stronger and fuller.

It contains hyaluronic acid and Black Sea Rod Oil, which improves the structure and the elasticity of lashes and brows, preventing from early breakage.

Price: On Contact.

Contact: Beauty Products Ireland, Tel: +353 (0) 52 613 6433 E-mail: sales@beautyproductsireland.com

Beauty PROFESSIONAL IRELAND•••••43

Irish Hair

Spring Board

Some Like It Hot

2015 - Are you looking to increase your profits?

Or smarten up your staff? Well then, you’ve come to the right place!

Why hot wax? Lilliane Caron for Waxxxpress tells us exactly why!

I BEAUTY® FROM THALGO

New combination anti-ageing and purifying therapy.

USP: Using three methods this new technology from Thalgo uses the following actions: ultrasound, sequential ultrasound and radio frequency, which regenerate and plump up skin in just 30 minutes.

Contact: Thalgo Ltd. +353 (0) 1 860 4704. www.thalgo.ie

CRAZY ANGEL

Crazy Angel Spray Tan machine.

USP: Maximise your profits with this professional spray tan machine from Crazy Angel.

Price: On contact.

Contact: Asu Nail & Beauty Supplies +353 (0) 1 8077066, email info@asunailandbeauty.ie

APILUS XCELL

A new revolution in hair removal.

USP: If today’s electrolysis is efficient, rapid and very comfortable, it’s surely thanks to the unique MHz radio frequency.

Apilus xCell guarantees 100% Permanent Hair Removal.

Contact: www.totalcare.ie, Tel Total Care on: +353 (0) 061 6200002

KIELA RANGE

Kiela Bozz Styling Chair USP: Kiela Styling Chairs come with a vast range of durable fabric colours and textures.

Price: RRP E770 Contact: Kiela +353 (0) 45 856 490.

DIAMOND DESIGNS

Professional Salon uniforms.

USP: Do you need a 2015 fashion revamp with a practical feel?

Then Diamond Design’s range of uniforms and salon wear are perfect for everyday use.

Contact: Diamond Designs +353 (0) 42 974 6333, go to: www. diamonddesigns.ie

3D-SKINTECH

A multi-platform devices that treats ageing, pigmentation and acne, as well as utilising Rotational Diamond Peel Microdermabrasion, Mesotherapy, LED and RF Skin Tightening.

Contact: sabrina@3dclinicgroup.coM. Tel: +353 (0) 85 736 4508 for information pack. Visit www.3dclinicgroup.com

44•••••Beauty PROFESSIONAL IRELAND

Hot Wax has typically scared therapists who are more confident using waxing methods involving strip wax only. This is mainly due to years of horror stories and scare tactics from some manufacturers (using symbolism like the “Grim Reaper”) because of extremely poor Hot Wax options available for Beauty Therapists.

These inferior waxes caused problems such as wax brittleness, which lead to further pain and hair breakage, rather than removal. These waxes were very expensive too, equating to unhygienic practices such as “sifting” to re-use the wax! Waxxxpress (via Caronlab Australia) has eradicated all these problems through years of research, development and innovation.

What are your top tips for hot wax hair removal?

1. I actually always recommend that a combination of Hot Wax and Strip Wax (in separate wax heaters, never mix together!) is required to obtain the best outcome for the client. Why restrict yourself to one option only? when in this day and age the possibilities are limitless and no one client is the same! By using both Strip and Hot Wax you will get the best result and a cleaner more gentle finish for your client without any irritations.

2. My very general rule of thumb is to use Hot Wax for smaller and sensitive areas of the face and body such as eyebrow, upper lip, under arm and intimate waxing. Use Strip Wax for larger areas of the body that are generally less sensitive and have finer hair growth. But remember

there are always exceptions to the rule and a Therapist that knows how to use both waxes and match them to their clients’ needs will always provide the best results!

3. Top up your wax heater with ease and OFTEN! Hot Waxes now come in so many shapes and sizes.

4. Educate yourself! Hot Wax can be just as cost effective and even more user friendly than Strip Wax. Intimate waxing can take up almost 70% of your waxing business, returning up to €100 an hour.

With Waxxxpress training you will learn techniques showing how to not over-use the wax without lessening the results of the treatment. Here are a few quick examples V Begin practicing twirling the wax on the spatula to observe the correct consistency (like honey).

V Never apply Hot Wax larger than the width of 3 fingers and never longer than the length of your index finger.

Baam Cosmetics is the exclusive distributor of Waxxxpress in Ireland and also have Waxxxpress Endorsed Trainers to teach the world renowned Lilliane Caron technique. Contact MD Anne Woods on: +353 (0) 87 242 7510.

00 353 1 822 2711

BPI Exclusive

So Sue! In a special end-of-year feature, Ellen Kavanagh of Waxperts gets the lowdown on Suzanne Jackson of sosueme.ie and her love of beauty from the very start…

You started by doing a beauty course?

When I was working in Topshop, I saw a girl arrive into the shop dressed head-to-toe in a very chic looking uniform. It caught my eye straight away and I was intrigued to know where she was working. She explained that she was studying beauty therapy in Coogan Bergin and went on to tell me about the course and how much she loved it. I remember thinking about how much I would like to do something similar. Coogan Bergin impressed me the most, so I opted to go there.

The course was tough, and very science-based, but I loved it so much. I received all honours in my exams and I was especially pleased to learn that I was the only student in the college who had received honours in electrolysis as well.

You‘ve launched your workshops for 2015, your first book was a huge success, and now it‘s time for lashes and book number two! You are unstoppable!! Was it a difficult process?

It was a very busy process that involved a lot of hard work! I first launched my 2014 workshops last March and they were all a big success. The feedback was fantastic, so that’s why I decided to embark on a workshop tour for 2015 and hopefully get to all the counties that I didn’t make it to this year.

When did you decide to blog? Had you been reading any blogs in particular that inspired you?

Yes, I was always reading international blogs, especially the blog by Annette Haga. I loved the big international fashion blogs and it was while reading these that I realised there was a gap in the home blog market for someone to write about fashion and beauty. I set up SoSueMe back in July 2010. At the time, I was working on the front desk in 98fm. As there were so many celebrities passing through the studio doors, it occurred to me that this was something I could write about from the perspective of a normal girl.

Do you feel having your qualifications in beauty has helped your credibility as a blogger?

Yes, absolutely. When I was writing my first book, I spoke about the different skin types and beauty products, and I would have learned a lot about that subject through studying beauty therapy. In my second book, I recommend different beauty products and again, my qualification was a big help.

1 Suzanne Jackson of

Can you think back to when you decided to make it your full time job?

It was in March 2013 that I left my job in 98fm to pursue blogging full time. Fortunately, nothing went wrong. If anything, things went from strength to strength. The day after I handed in my notice, I signed a book deal with Blackwater Press. That first book went on to become a Christmas bestseller, and my second book has hit the shelves this week!

Did you need any help or loans to start out the business?

I borrowed money from my grandmother so I could hire a web designer to help me create a proper website for SoSueMe. I then paid back my grandmother a set amount each month. That was the only loan I had.

46•••••Beauty PROFESSIONAL IRELAND

What has a been a particular high?

My first book becoming a best seller was the ultimate high point. I never in a million years thought it would sell in the volumes it did, so I was over the moon when my publisher phoned to say it was on the bestsellers’ list. It was a big achievement for me, and one I am very proud of!

And a low?

Probably when my SoSueMe lash line fell through at the last minute last year. I had embarked on a business deal with an individual who then let me down at the last minute. I was so down and upset about it, but then I came to realise that even though it was a horrible experience, it was also a very valuable lesson in business. I’m a firm believer in what’s meant to be will be, and when I decided to get the SoSueMe lash line back on track, I found a brilliant new business partner. The lash line will now hit the shops in the New Year. This time around, I feel much more confident and much more in control of the situation.

sosueme.ie

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Beauty PROFESSIONAL IRELAND••••• 47

The Business of Beauty

Very Last Min How much business will slip past your salon this Christmas? Liz McKeon tells you how to prevent just that

Get ready to boost your sales, enjoy the party season and look forward to a healthy start to 2015. Use the elements that captivate the senses of passers by, make them stop, come in and shop... Music and movement are traditional attention-getters, but aroma can be an overlooked resource to assist shoppers to part with their money in your salon. Sound, smell and visual merchandise will get attention where a pretty, but static and ordinary display may go unnoticed. The Christmas season is always an opportune time of the year to make some profit for your Salon or Spa. Selling gift vouchers or gift cards is a great way to keep clients coming back and stay busy after the holiday season.

Gift vouchers can prompt multiple appointments because the voucher has already been paid for.

Continue to focus on increasing voucher sales all year round to help maintain a healthy cash flow, ensuring that they will attract more clients on a continual basis.

Five easy ways to increase your Christmas voucher sales: V Place gift vouchers around the salon Use these items as part of the decor, so that clients are aware that gift vouchers are available.

Move them around on a regular basis.

V Send an email newsletter to your database highlighting the benefits of gift vouchers.

V A 10-day lead time before the Christmas rush is a

good starting point to help clients to begin thinking about giving your vouchers as a gift.

V Make sure your salon contains information about gift vouchers. Ensure your website is up-to-date.

V Offer free gift wrapping.

Clients and shoppers appreciate this extra touch.

V Include a coupon or offer with purchase. Give the giver a small gift such as a free product, a coupon for a future service they can use themselves.

Make Your Website Open for Business By early December ensure your website is completely upto-date and ready for Christmas shoppers. On the home page, actively promote gift sets and vouchers. Make it easy and simple to order online.

Whether you are selling online or just in the salon, or both, concentrate your marketing and selling efforts on the first five and third five days of the month. Most people get paid on the last day of the month or on the 15th, and research has found that 64 percent of people spend the bulk of their discretionary income within the first five days after pay day.

Ask for their birthday along with their email address. You can then email them or send them a handwritten card for their birthday along with a promotional offer.

Further information is available on www.lizmckeon.com and www. beautybusinessexpert.ie or call Liz on 00 353 1 892 8007.

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In The Eye In the second of a two-part series Nichola Graham runs us through photographic make-up tips finishing with highlighting, contouring and eye tips

THE CONTOUR Photography is where contouring really excels! Use a contour powder that has a slightly grey undertone to it as this mimics natural shadows more than a bronzer will. Make Up For Ever and MAC offer a fantastic range of sculpting and shaping powders that do this perfectly.

GO MATTE! While shimmer looks pretty in real life, in photography it can look like oily areas and therefore it’s best to avoid it in most areas of the face.

Matte make-up won’t reflect light, making it easy to apply and easy to photograph.

Stick to a palette of matte eye shadows and blushers.

Fuschsia and Inglot offer a fantastic range of matte eye shadows. You can always add highlights to the eyes with loose pigments.

USE BLACK MASCARA When it comes to photographs black mascara looks best on everyone. Wearing black mascara will bring out the eyes a lot more than brown will.

BROWS Don’t forget the brows! If you

don’t fill them in and groom them the look will appear unfinished and unpolished.

This especially goes for blondes. Blonde eyebrows will disappear in photographs.

Anastasia Beverly Hills offer the most amazing range of eyebrow pencils and powders.

LIPS I generally opt for a matte lipstick as much as possible.

Revlon has a fantastic range of matte lipsticks.

Creamier lipsticks can often add highlights on camera making the lip appear to disappear in places. Instead, it’s best to choose where you highlight with a pretty lipgloss of your choice.

TOUCH UPS! Add some Shadow Shields to your kit for quick eye make up changes. Shadow Shields are disposable cotton adhesives for under the eye to protect the face from eye shadow fall out or mascara transfer. They gently adhere to the skin and remove without destroying the make up underneath. A must have when working in photographic situations.

Go to: www.nicholagraham.com

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Consultation Feature

Brush Up Manual Cleansing vs Cleansing Brushes, what is the difference?

Bronwyn Conroy investigates

As our skincare culture becomes more and more obsessed with exfoliation there is an ever-increasing number of brush cleansers for home use on the market. Brush cleansing is advantageous as it exfoliates while it cleanses. This form of cleansing became popular again with the launch of Clarisonic, the ‘Rolls Royce’ of brush cleansing implements. Boots and other high street retailers were quick to jump on the bandwagon offering more affordable options (the new festive limited edition Clarisonic retails at €199).

The Clarisonic promises to beautifully transform the skin using a sonic frequency that produces over 300 movements per second to cleanse the skin six times better than hands alone.

Ideally brush cleansers should be used with a facial wash on clean skin so it gives the skin a deeper clean and exfoliation. They promise to invigorate the skin while simultaneously increasing hydration levels for dry and mature skins and to help keep spot causing bacteria at bay for oiler skins. Devotees swear by a much smoother, clearer improved complexion with reduced pore size.

As these devices are suitable for all ages and skin types, with the exception of the very couperose. I decide to revisit them and see what the newer all singing all dancing facial brushes are like, and I was impressed. A nice alternative

On Probation Penisula Business Services tells us how to get the most out of Probationary Periods The use of the probationary period is a wise choice for the savvy employer. They allow for the employers to gauge how new hires are getting on, their long term value to the organisation, any training needs that may be required, and can offer an insight into how they can get even more from their newest recruits.

to a manual morning cleanse 2-3 times a week and most of the devices come with a soft brush head and one with firmer bristles for a more sallow skin. The skin definitely gains a smoother texture instantly and I can see how they are very beneficial for combination skins.

Some people say that there is a “purging process” you have to go through involving possible breakouts and flaky patches as your skin adjusts to the deeper cleanse.

Brush cleansing can complement any cosmetic range that is stocked in the salon, and it’s a nice alternative home treatment to offer clients. I think with Christmas looming that it could be a good retail option to offer clients. There is a big difference in the retail prices, so do look around at different brands, as €199 might be a little of reach for a lot of people, but it is a definite retail option to tap into for the festive season and beyond.

Beauty Therapy Lecturer and Beauty Consultant www.beautybybronwyn.com

50•••••Beauty PROFESSIONAL IRELAND

Probationary Policy Firstly, it is important to note that companies can only implement the use of probationary periods once a probationary clause has been included in the individual’s contract of employment, and the employee is aware that their contract is subject to their satisfactory completion of it.

Probationary periods are generally set at 6 months and can be extended on the outcome of a probationary review meeting, however not exceeding a maximum of 12 months as outlined in the Unfair Dismissals Act 1997 – 2007 (please note that the employee’s notice period should be considered in this timeframe).

Probationary Reviews Review meetings are an opportunity to evaluate the employee’s overall performance since joining the company - and is not an alternative to disciplinary procedures. However any disciplinary proceedings to date can be considered in the course of a probationary review. Review meetings are a chance for the appraiser and employee to have an open, frank and proactive discussion on what the employee has achieved to date.

At the start of employment

the manager conducting the appraisal should agree clear and achievable objectives for the employee to strive for.

Using measurable targets and standards can be useful, as it shows clearly the progress the employee has made in the reference period. It is important to remember that employees may perform better if they know what is expected of them and they will require support to achieve this. This is particularly true in the case of new employees or new positions. Performance reviews should be set at increments, usually 3 and 6 months.

Identifying Performance Concerns Early identification of performance issues can be very helpful to employers, as once identified, steps can be put in place to address. By identifying issues at the onset of employment, companies can tackle the issue head on rather than allowing the issue to escalate. It also allows a neutral platform for employees to raise any issues that they may have.

If in the unfortunate situation that it is identified that an employee is not meeting expectations, a probationary review can justify ending an underperforming employees contract of employment.

If you have any questions on getting the most out of your probationary review process then please do not hesitate to contact the experienced Peninsula Employment Law Consultants who are ready and available to take your call 24 hours a day, 365 days a year, on 1890 252 923.

Advertising Feature

Aestheteca – The New Wave Introducing a new wave of medical aesthetic skincare, make-up and supplements direct from the US, Osmosis, and Dermaplane Exfoliation by Aestheteca, a medical aesthetic company specialising in medical grade beauty treatments and product ranges in the UK, Ireland, Europe and the Middle East, founded by Dr. Gehane Habib OSMOSIS: Would you like to stock a treatment range that has specific medical endorsement; a range which will not only improve your clients’ skin clarity but also scientifically targets ageing in a unique and effective manner? Osmosis is a medical aesthetic grade skincare, make-up and supplement product range with a main focus on treating inflammation, as well as other skin problems, in addition to improving the skin nutrition and blood supply to promote healthier-looking skin, 600% more absorbable at a cellular level than any other skincare brand. Dr. Ben Johnson, a US-based medical doctor is the mastermind behind Osmosis. Dr. Gehane Habib, heads Aestheteca, the distribution company for the UK, Ireland, Europe and the Middle East. Dr. Gehane Habib wished to bring innovative products and procedures to the aesthetic and beauty industry, which have the confidence of medical research behind them. She recently appeared on TV3's Xposé to introduce the range.

An example of the power of the Osmosis range: The award-winning Catalyst Product Range of skin serums has been given the patents for preventing skin cancer by repairing DNA, by using a unique combination of vitamin C, amino acids and minerals. The FDA approved Restore tonic, a nutraceutical, has been used as a complementary product to treat immune system issues in AIDS sufferers in Africa and lime disease in the USA, with promising results.

The tonic Elevate improves the immune system and mental clarity.

Osmosis’s Harmonized Water has been used to treat various skin and metabolic problems. It’s the first Natural drinkable sun factor with a verified study in USA. The Harmonized water range is also safe for children to use.

The Osmosis Make-up line is Mineral-based, and it’s supplemented with anti-inflammatory ingredients to support the skin. It’s been approved for oncology cancer survival patients who generally tend to have very sensitive, dry skin after chemo and radiotherapy. The range contains high-quality ingredients with a comprehensive range of shades and colours. You can be safe in the knowledge that your client will have

1 Dr Gehane Habib introduces Aestheteca‘s range on TV3‘s Xposé - it‘s airing very soon. Keep an eye out!

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no adverse reactions; it will actually help the skin, without even looking like there's foundation applied.

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DERMAPLANE: Dermaplane is the removal of dead skin from the top skin layer (epidermis). The results far exceed standard microdermabrasion machines in properly exfoliating the skin and preparing the face for any further treatment performed in the same sitting, as well as preparing the face for makeup for important events as weddings or photoshoots. It’s completely painless with no down time.

Unlike Microdermabrasion, which may cause injury to the deeper layer of the skin (the dermis), resulting in inflammation and spots, Dermaplane is a superficial and gentle treatment, that targets the removal of dead skin form the epidermis.

Dermaplane has been used in USA since 1980 by dermatologists, cosmetic surgeons, aestheticians as well as senior beauticians.

1 Stem Factor Serum is Osmosis‘s star product - check out the online reviews!

Check out the before and afters on www. osmosisskincare.com If you would like to train as a Dermaplane technician or become an Osmosis stockist contact Aestheteca customer service on IRL: +353 (0) 83 191 5139, UK: +44 (0) 800 024 www.aestheteca.com, www.bellaclinics.com

Beauty PROFESSIONAL IRELAND••••• 51

Professional Beauty Ireland 2014 review

Stars of the show The Professional Beauty Ireland show brought exciting new product and treatment launches along with heaps of business development opportunities to The RDS, Dublin.

Visitors turned out to the exhibition, on 5-6 October to check out new launches and exclusive deals from the likes of: Dermalogica, Moroccan Tan, iiaa and French Cosmetics. The show saw over 8,400* visitors over the two days, with many using the show to prepare for the Christmas period and to stock up for the year ahead. *Subject to ABC audit The number of VIPs – all owners from salons and spas – visiting the show more than doubled from the previous year.

The 2014 show welcomed both new and returning big-name exhibitors, such as Makeup line Benefit Cosmetics and Skincare brand iiaa, whose presence at the show was very well received. “The show was busy with serious buyers and we will most definitely be back next year,” said iiaa Sales Director Louisa Webb.

Mark Rogers, The voice of Benefit Ireland added: “It’s been really successful and we’ve had a lot of interest in the brand. Professional Beauty

NAILED IT, MADE UP The heat was on as the Irish Nail Championships saw a number of entries battling it out over the two days of competition. Ilona Karavantseva was the star of the event, collecting the coveted trophies for International Nail Art Master by winning Photographic Nail Art, Showcase Nail Art and One Stroke Nail Art categories.

The Warpaint Make-Up competition returned with the addition of a new category – The College Cup – won by The Makeup Crew with overall student winner, Emma McQuaid. The cream of the MUA crop gathered on Monday 6 October to show off their skills and made this year’s competition a huge success.

52•••••Beauty PROFESSIONAL IRELAND

Ireland has really great standards of visitors as well as exhibitors.”

Advanced treatments continue to gain popularity in Ireland, and Professional Beauty introduced a two-day live programme for the first time, which was really well received.

A number of machine brands were showcasing their latest technologies to the Irish crowd.

Big machine brands exhibiting included Caci Ireland, EV Laser and Teckno Surgical Launches in nails were a popular draw for visitors over the two days, and the top brands, including, OPI, Shellac, Nail Harmony, and Jessica, showed off their latest colours and Christmas collections had the salon owners and therapists spending. “We have been able to sell products at a much higher price, people are spending more – we’ve had a really strong first day,” said John O’Sullivan from Young Nails Ireland.

Waxing brands also saw sales soar, with Lycon Director, Maria Londaro, reporting a sell-out on the Rosette wax for the first time ever. “People were more business savvy this year and were here to buy in bulk,” she added.

Education & Training

THE ONE-DAY TEACHER COURSE AT THE WAVERLEY ACADEMY Would you love to teach others? Then don’t miss this one day teaching course for Hairdressers, Beauticians or Complementary Therapists at the Waverley Academy. The Waverley Academy is one of Ireland’s leading provider of teacher training for the hair, beauty and fitness sectors. The day will provide an excellent opportunity to develop teaching skills and will also help you develop your career opportunities.

The course is ideal for those wanting to: V Develop teaching skills and confidence V Improve existing training skills V Start a career in teaching V Wanting to do training in salons (hair, beauty, complementary, nails) V Training with distribution companies (cosmetics, equipment, products, etc.)

V Delivering in-house training in leisure/fitness/spa facilities V Teaching with small training companies, e.g. nails, tanning V Start a small training company V Or for use on your CV to enhance your employment or promotion prospects.

Course Content Will include: How to plan your classes - How to develop your confidence for presenting - How to develop great presentations Tips for motivating learners - The secrets of great teaching - The psychology of adult learning -Developing a professional approach to Teaching & Training Cost: €125 which Includes pre-course learning materials, Waverley Academy teacher training booklet, and excellent tuition. Date: Sunday 7th December 2014.

Time: 10am to 3.30pm Contact: The Waverley Academy on +353 (0) 408 9769 to book or visit www.academy.ie to book online (select South Dublin Courses at the top of the page and then ‚teaching courses‘ from the drop down menu).

TRAINING WITH AIRBASE Airbase Introductory Airbrush Make-Up Training continues throughout the country in 2015 with courses available in Navan, Galway, Cork, Wexford and Leitrim. The one day course is just €60 if booked early and is the perfect introduction to this amazing art. Perfect for bridal makeup, get trained now for the wedding season and receive your training fee back off your Professional Package.

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Beauty PROFESSIONAL IRELAND•••••53

Education & Training

VTCT LAUNCHES NEW APP VTCT has created a companion app to its Linx2Record e-portfolio system which is available now to learners, assessors and trainee assessors, for £4.99.

The app is compatible with Android, Apple and Windows products and has been developed to improve efficiency whilst also improving the management of learner achievement and quality assurance.

Intuitive and user friendly, the app enables users to upload evidence from their device to their file store thus streamlining paperwork and administration time. Learners can also take photos or videos on their device to evidence work as well as being able to view their qualification structure and progress with the ability to have on-line discussions with assessors.

The app enables trainee assessors and assessors to view learners’ progress, change unit selection, upload evidence from devices as well as other intuitive features.

In order to be able to utilise this app you must be a learner or assessor with access to the Linx2Record e-portfolio system.

For more information please contact customersupport@ vtct.org.uk or log in to the Linx2Record section of the website (www.vtct.org.uk).

BEAUTY PROFESSIONAL NOW OFFERS TEACHER TRAINING INSURANCE To all our new and existing Beauty Professional Insurance customers, we can now offer Teacher Training Insurance cover as an extension to the nails, hair and beauty insurance policies. This cover provides you with Public, Product and Treatment liability for you teaching up to max 10 students per class.

THE BRONWYN CONROY BEAUTY SCHOOL’S EXCITING DEVELOPMENTS The Bronwyn Conroy Beauty School, synonymous with standards of excellence and high quality training, has recently been purchased by successful business entrepreneur Anna Keely in an exciting step forward for the much loved brand.

Anna Keely has worked with some of Ireland’s most successful brands over the past 15 years as a business and training consultant, including Budget Travel, Ladbrooks, Peter Marks, PFPC and the Irish Independent.

Smart Polish and Ilah Brow Training The Bronwyn Conroy Beauty School is the only Beauty School in Dublin to offer the exclusive Training for ILAH Brows and Smart Polish Nails and the school has also just launched a new hair styling course in conjunction with the Brown Sugar Brand.

To find out more go to: www.bronwynconroy.com, or Tel: +353 (0) 1 210 7848.

54•••••Beauty PROFESSIONAL IRELAND

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www.beautyprofessionalinsurance.ie Beauty Professional Insurance provides individual policies for beauty therapists, nail technicians, make-up artists, hair stylists and teacher training. €5 million standard cover Extensive treatments as standard Many optional extensions available Free membership to Beauty professional Ireland Teacher training cover available Freephone: 1800 812 670 Email: Info@beautyprofessionalinsurance.ie

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Merry Christmas from Waxperts

Thank you to all our stockists for your continued custom.

Not a Waxperts Wax stockist? Get ready to make the switch in 2015.

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