Beauty Professional June/ July 2015 by BAD BOY MEDIA

IN THIS ISSUE: BEAUTY NEWS • TANNING SPECIAL • SEMI-PERMANENT MAKE-UP

Volume 6, Issue 3 June/July 2015 €5.20 / £4.45

BEAUTY THE MAGAZINE FOR IRELAND AND NORTHERN IRELAND’S BEAUTY & HAIR PROFESSIONALS

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Beauty Professional

THE TEAM Editor: Lucy Earley editor@beautyprofessional.ie Advertising: Chris Dunican Advertising@beautyproffesional.ie

Welcome

Linda Horan Advertising@beautyproffesional.ie Nominated as ‘Best Business to Business Editor, 2013

Production Manager: Ruth Gunning Production Assistant: Morgane Gendron Administration & Accounts: accounts@exigome.com Managing Director: Chris Dunican chris@exigome.com Contributors Bronwyn Conroy Liz McKeon Maria Malone-Guerbaa Jennifer Rock Peninsula Business Services

Memberships: Carmel Lynch memberships@beautyprofessional.ie

Design: Minx Design ruth@minxdesign.ie Print: SPS, Wicklow, Ireland Published Under Licence by: Exigo Media & Events Ltd. Unit 7B, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429

Nominated as ‘Best Business to Business Magazine, 2012’

Editor's Note Dear Readers,

Welcome to the June/July issue of your magazine! I would like to take this opportunity to wish you all a fantastic and busy summer and remember, make the most of this season for your business. Every client will have a different requirement when it comes to getting their professionally applied spray tan from you. You'll know, just by looking at their skin, exactly what they need product formulation wise. We can help you out with our fabulous tanning focus section on page 24. Also take a look at the new products available for your business within this issue including: skincare, nails and make-up. Perhaps it's time you looked at training, something new and current to offer your customers? In this issue we report on semi-permanent make-up techniques and treatments and who you can speak to about introducing them into to your business. New and exciting treatments provide a fantastic revenue opportunity for you and broadens the appeal of your salon to potential clients. Check out pages 16 to 21. As per usual we have great advice from resident columnists so make sure to read and take out of these what fits right for you and your beauty business, whether you are salon based or mobile it’s important to stay one step ahead. As per usual we’re here at news@beautyprofessional.ie - should you need us. Have a fab summer! Love,

Lucy Earley TO GO STRAIGHT TO

www.beautyprofessional.ie

just use your smartphone on this QR code Beauty Professional Magazine recommends “Scan” from QR Code City which is available to download for free from your Market or App Store! While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

4•••••Beauty PROFESSIONAL IRELAND

WIN A €900 SOFTW ARE PACKAGE FOR YOUR SALON BUSINESS O N PAGE 44. 100% IRISH www.beautyprofessional.ie

Beauty Professional

contents 38

14 Skincare 16

Semi-Permanent Make-up Focus

The Rock Report

Tanning 2015

BPI Professional Introducing Maria Malone Guerbaa and Bronwyn Conroy on new ranges

Salon Equipment

Business Focus Penisula Business Services on Redundancy payouts, Liz McKeon on pricing Retail Focus

MUA Professional

Haircare Professional

Dylan Bradshaw Salon on weddings

52 Training

IN THIS ISSUE: BEAUTY NEWS • TANNING SPECIAL • SEMI-PERM ANENT

BEAUTY

34 36 37

BPI Voices Dympna Fitzgerald Nail Bar Trends and tips Nail Professional

44 45 46

HIVE Competition win €900 salon software package Lycon Wax Professional Focus In the Salon

T ’S W inH siAde U? of YO

THE MAGAZINE FOR IRELAND AND NORTHERN IRELAND’S BEAUTY & HAIR PROFESSION ALS

P R O F E S S I O N A L

MAKE-UP

Volume 6, Issue 3 June/July 2015 €5.20 / £4.45

6 News

June/July

I R E L A N D

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1 Effortless, glide-on application 2 14+ days of high-performanc e wear 3 Stunning crystal shine 4 Incredible 5-minute removal 5 No nail damage

sweetsquared.com

ry • Ireland • Co.Tippera Centre • Clonmel 87 767 3975 Mobile: (+353) Place Shopping Ireland • Market rine.ie on.Ireland www.cathe ail.Collecti Nail Collection Catherine Catherine.N om ci@gmail.c e-mail: catherine.n GmbH Nail Collection © Catherine

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Luxury Beauty Uniforms

PH: 042 9746333 Diamond Designs 1/2.indd 1

www.diamonddesigns.ie 21/05/2015 Beauty PROFESSIONAL IRELAND •••••16:06 5

News Worthy

News Worthy THE SUNBED ASSOCIATION APPOINTS BRONZE DIRECT’S JOE MCGLINCHEY The Sunbed Association works tirelessly to promote the good practice of its members, as well as providing information, support, training, and networking opportunities. The Sunbed Association also provides a vital role in challenging and rebutting the claims of the anti-tanning lobby. Joe McGlinchey, from leading distribution company Bronze Direct, has recently been appointed to the Board of The Sunbed Association. ‘’With recent changes to the laws regarding sunbed operators, it’s important that we increase our membership in order to provide a stronger collective voice for the industry in Ireland,’’ commented Joe (pictured centre). To discuss membership of The Sunbed Association please contact Joe McGlinchey on 048 37525500 or Gill Perkins at TSA on +44 844 2512559

THALGO IRELAND ACQUIRED BY PHARMED

PENINSULA PARTY! HR Contributors to BPI, Peninsula Business Services, held a business soirée on the 23rd of April in their brand new Ireland HQ situated in Block W, East Point Business Park, Dublin 3. The evening also marked 18 years helping Irish employers protect their businesses and the creation of a number of jobs, which will be announced in the coming weeks. The evening began at 6.30pm with a cocktail reception followed by award-winning cuisine, music from 'Gypsy Reel Rabble' and entertainment from illusionist extraordinaire, Colm Dawson. Alan Price, managing director of Peninsula Ireland, said: “In line with our growth strategy, Peninsula continues to thrive and expand in Ireland and Northern Ireland. We‘re very excited about future developments and would like to thank all our clients and partners for joining us at our soirée and making the evening so enjoyable.” 6•••••Beauty PROFESSIONAL IRELAND

Pharmed Group, an Irish-owned company in operation for over ten years has acquired Thalgo Ireland. The group is a broad-based healthcare company employing over 100 people in Ireland. The salon business will continue to be the core of Thalgo’s identity, as it has done for the past 30 years in Ireland and Internationally. There will be a continued investment in sales, marketing, training, customer services and logistics to the high standards in place already as a result of the commitment shown to the brand by Sheila Curran, who has worked with the brand for 30 years and her team. “We believe that the future for Thalgo in Ireland is very bright with on-going growth and renewed investment. With these objectives we have therefore handed over to new distributors who will continue to build upon the success of the brand, achieved over the past many years,” commented Sheila Curran “It is with great emotion that I step away from my day-to-day role but I will remain available to Thalgo Ireland and Pharmed Group in an advisory capacity for 3 years while they master the nuances of this particular market, so rest assured that while I may seem ‘gone away’ I will never be ‘far away”, she added. Go to: www.thalgo.ie

FREE NEXT DAY DELIVERY

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A Passion for Hair and Beauty Visit our stores Tralee 066 7117070 Galway 091 771535 Naas 045 898501 Finglas 01 8641086 Kilmainham 01 6713239 Cork 021 4345464 *ASK STAFF FOR DETAILS | FREE DELIVERY ON ORDERS OVER €75

locall 1890 564040 email sales@flair.ie www.flair.ie *T&C APPLY

News Worthy

ASU’S SAN FRAN TRIP ASU Nail & Beauty Supplies / Training Academy recently travelled to LeChat Nail Care in San Francisco to complete a four-day nail bootcamp training in all their exclusive products, including Perfect Match Gel Polish, Pro Tec Gel System, Nail Architecture Acrylics and the brand new Gele Powder Gel. The team certified as official LeChat trainers for the UK and Ireland.

NIMUE’S LATEST AWARD

APPOINTMENT ANNOUNCEMENT

After two previous Social & Personal award-winning years for Nimue Skin Technology, the brand has won again in 2015. The awards, headed by Beauty Editor of Social & Personal magazine Donna Fitzpatrick, are chosen by Irish beauty professionals. The annual awards are determined in the categories of skincare, make-up, body, and hair. Nimue Day has been named 'Best Daytime' by Social & Personal Best Beauty Buys 2015. Go to: www.nimueskin.com

Beauty Professional Ireland Magazine would like to take this opportunity to congratulate our contributor, Jennifer Rock, on her appointment as Business Development Manager for Renaissance Skincare. Go to: www.renaissance-skincare.com

GRAHAM ANTHONY DISTRIBUTION LTD ANNOUNCES NEW BRANDS 2015 is proving to be an exciting year for Graham Anthony Distribution Ltd. The company is delighted to announce that it has been appointed sole distributor for many new brands in Ireland, both professional and retail. The company’s new portfolio includes award-winning brands such as: Fake Bake and IPC Dermo; Delarom - a new, scientifically advanced and natural cosmetic line that delivers impressive results, Sensiblan Whitening Toothpaste and Alpha-H – a dynamic and pioneering Australian awardwinning skincare brand. These new brands join the already well-known stable of clients, which includes: PAYOT Skincare, Uriage Skincare Royal Effem Make-Up, Dermeo Ipl, Laser and Cavifast. Tina Buckley, Sales Manager for Graham Anthony Distribution Ltd. commented: “We are delighted, as a company to be moving forward and spearheading many new and exciting brands for distribution here in Ireland. Our warehouse must be one of the hardest working in Ireland, ensuring that product gets out to salons and spas on time and when needed.” Go to: www.grahamanthony.ie 8•••••Beauty PROFESSIONAL IRELAND

CELEBRATING THE BEST OF IRISH HAIRDRESSING Sunday 29th March saw one of the biggest events in the Irish hairdressing calendar with the Schwarzkopf Professional Irish Hairdressing Business Awards. The crème de la crème of the industry descended on the RDS in Dublin to celebrate an incredible year in Irish hairdressing, while networking with their peers and enjoying a trend show. The 350-strong crowd were treated to an 'Essential Looks' show from Schwarzkopf Professional, where ambassadors Andy Smith, Charlie Taylor and Kevin Kahan presented the three key spring/summer trends, before celebrity presenter, Lorraine Keane kicked off proceedings. Sean Taaffe, (pictured above) winner of three awards including: National Salon of the Year 2014/2015 said of the event: “Wow! What a day! We have 50 staff across our salons so this isn’t just for us as the owners, this is for them. They truly make our salon group what it is, and without such an amazing team we wouldn’t be standing up here today.”

Graham Anthony Dist. Ltd T.003531 8222711 E. sales@gadistribution.ie

News Worthy

EXPOSURE FOR EXPOSED TAN Exposed Tan has seen a fair bit of exposure over the past few weeks. It just goes to show that celebs will always opt for professional tans! At the recent VIP Style Awards Pippa O’Connor, one of Ireland’s leading models and fashion, beauty and style bloggers was awarded Most Stylish Woman 2015, and accepted her honour while wearing Exposed Tan. She is not the only famous Irish name who has been spotted using Exposed Tan in the last month. Others include Aoibhinn McGinnity, and former Miss Ireland and face of Newbridge Silver, Aoife Walsh and B&INTM’s Holly Carpenter. So Sue Me beauty blogger Suzanne Jackson also wrote about the brand in her weekly column in The Sun. Go to: www. creativeacademy.ie

BRONWYN’S NEW ARRIVAL Beauty Professional Ireland Magazine would like to take this opportunity to congratulate our contributor, Bronwyn Conroy and her family, on the arrival of her son, Patrick James Conway (Paddy) who was born on the 11th of April. 10•••••Beauty PROFESSIONAL IRELAND

FLAIR OPENS SIXTH STORE IN DOUGHCLOYNE, CORK Flair Hair & Beauty Supplies has opened its sixth hair and beauty trade superstore in Doughcloyne in Cork. The store is easily accessed, as it's located just off the South Ring Road at the Wilton/Doughcloyne exit. It‘s based in Unit 3, Doughcloyne Industrial Estate, Sarsfield Road, Cork. The store is easy to find as it‘s just opposite Cork‘s driving test centre at the entrance to the estate. The store will be the largest store of its kind in Cork with over 7,000 square foot of shopping space, plus a training facility. Parking is no issue as there is an abundance of free parking onsite. The store will also be the first to offer two late opening shopping nights every week on Monday and Wednesday. The store carries over 6,000 professional products and there is parking for over 100 cars. All the major professional hair and beauty lines are stocked including: Alfaparf, L’Oreal, Wella, Kemon, Schwarzkopf, Tigi, GHD, Make-up Designory (MUD), Aromawax, Salon System, He-She, Revlon Professional, babyliss, Diva, Depileve, REM, Olos, China Glaze, IBX, Kaeso, wahl, parlux and much more. Flair is a family run Irish-owned business that has been supplying the professional hair and beauty trade for 40 years. The business was originally started by the late Patrick Donnellan in 1974. Today Flair Hair & Beauty Supplies is run by Patrick’s son John who has been working in the trade for over 30 years. Flair is a ‘one-stop-shop’ for salon professionals; supplying everything from salon equipment, products, accessories and also staff training. Flair also has five other stores located in Tralee, Galway, Naas and Dublin (one in Finglas and one in Kilmainham). For more details on the new store please call flair on 021 4345464. You can also shop online at www.flair.ie

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International News Worthy

KIRA WALTON ANNOUNCED AS OFFICIAL IRISH AMBASSADOR FOR GLOBAL WELLNESS DAY 2015 Kira Walton, co-founder of organic marine skincare brand, VOYA, has been announced as Ireland’s official ambassador for Global Wellness Day, which takes place on the 13th of June 2015. Founded in Turkey, Global Wellness Day has a simple concept, that one day a year, (the second Saturday in June) is dedicated to honouring a universal acceptance of good living and a healthy lifestyle. Go to: www.voya.ie

1 Samantha Sweet, Co-Founder of 1 Jan Arnold, Co-Founder of CND™

Sweet Squared with Kelly Melanitou, International Education Manager at CND.

SWEET SUCCESS AT THE EVENT 4.0 Sweet Squared recently held THE Event 4.0 at the ICC in Birmingham on the 26th and 27th of April, and it was by all accounts a great two days. “There are no words that can adequately convey our joy at the success of THE Event 4.0. With over 300 people in attendance, it was our largest to date. It’s one thing to be able to stand in front of a group of people and talk about new products but it takes true excellence to generate the level of energy, passion and emotional connection that our main stage presenters, the Sweet Squared team and Education Ambassadors had with every single attendee. The amount of excitement, enthusiasm and (most important), the feeling of being a part of something significant was palpable and very real. We want to again thank every person who invested in themselves by attending THE Event and we look forward to the 5.0!!!” - commented Samantha Sweet, Sweet Squared Co-Founder. Go to: www.sweetsquared.com

LIZ MCKEON LAUNCHES HER NEW BOOK

AIRBASE LAUNCES IN URBAN RETREAT IN HARRODS Airbase, one of the market leaders in airbrush make-up launched in Urban Retreat in Harrods this spring. Urban Retreat’s brand new Make-Up Suite, located on the 5th floor at Harrods, also offers professional applications of Airbase airbrush make-up, so clients can enjoy the seamless application as a trial before purchase. The HD Home Use Airbrush Make-Up System and other colour cosmetic products are also available for salons and make-up artists to retail Contact Airbase on: +44 (0) 115 9678691, email info@ airbasemakeup.com or visit airbasemakeup.com for more details on the Airbase range. 12•••••Beauty PROFESSIONAL IRELAND

Beauty business guru and contributor to Beauty Professional Ireland Magazine, Liz McKeon has written a book! After almost 30 years in the industry and having worked with thousands of Hair and Beauty Salon Owners, Distribution and Multi-National Companies, Liz has finally taken the chance to share her wealth of knowledge on paper. It’s got everything you need to create a healthy and wealthy beauty business. ‘30 Days to Beauty Business Success’ is based on 5 core Business Principles: V Customer Service V Money & Cash Flow V Sales & Client Acquisition V Managing Staff V Creating a great Work/Life Balance “‘Knowledge is Power’ - it really is! After reading this book and completing all the practical exercise, you will be well on the road to increased profits, a happier team and a much less stressful life!” Liz commented. Go to: www.lizmckeon.com

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Discover the potency of Vitamin A. The PROOF is in the results Professional Skincare range now available in salons nationwide

To become a stockist contact BeautyBrands.ie Beautybrands.ie 01 4586603 info@beautybrands.ie

Irish Skincare

Filler Alternatives We all take a look in the mirror from the time in the cold light of day and gasp in shock. For those of us needing some instant results check out this nice list of newbies!

MATIS

Instant Filler - The ultra-corrective response to fill in and smooth wrinkles USP: This is a new-generation, intensive skin-plumper, that targets expression lines, first wrinkles and visible wrinkles on the entire face. Hyaluronic acid spheres restore volume to the upper layers of the epidermis by filling themselves (up to 30 times their initial volume) with the skin’s own water. Filling micro-powders complete this plumping effect with an incredibly silky feel. Price: RRP: €70.00 Contact: www.spi.ie, or call, +353 (01) 460 5055

RETINOL SKINCARE

High-powered, salon-based wrinkle therapy USP: The Retinol Skincare range allows users to reach a super-strength level of vitamin A that only a salon professional brand can offer, and boasts actress Sienna Miller as its latest convert. The combination of vitamin A, powerful antioxidants and plant flavonoids help to restore skin cells, resulting in the reduction of wrinkles, fine lines; creating a more youthful complexion with a smoother radiant texture. Contact: www.beautybrands.ie. Tel: +353 (0)1 458 6603

VOYA

VOYA launches new skincare ranges USP: Luxury organic seaweed skincare brand, VOYA has announced the introduction of a whole new look and feel to its body range. The entire body range has been updated with new design, packaging, new products and some formulation amendments; designed to enhance the overall quality and results achieved from every product. Summer 2015 will see VOYA rolling out the second phase of the VOYA Evolution, launching facial ranges for specific skin types, starting with a new oily range. Contact: www.voya.ie for updates on the VOYA Evolution.

SKINCEUTICALS

Repairing environmental skin damage USP: SkinCeuticals has created a limited edition unique box set for ultimate skin protection. Each of the limited edition sets including 1 full-size Antioxidant and one free sunscreen. The gift sets come in three different options to suit skin types, including: Phloretin CF + Mineral Radiance UV Defense (RRP €175.00); CE Ferulic + Ultra Facial Defense (RRP €150.00); AOX Eye Gel + (NEW) Mineral Eye UV Defense (RRP €82.00). Contact: www.skinceuticals.co.uk

14•••••Beauty PROFESSIONAL IRELAND

PAYOT

Elixir Idéal, new skin illuminator and perfector USP: Containing Élixir complex and lychee extract this skin miracle worker from PAYOT delays, protects and repairs signs of skin ageing. It visibly improves skin quality. Its unique formula reproduces all the attributes of the ideal skin: unifies complexion irregularities (brown spots, redness), smooths the skin surface (wrinkles and pores) and reveals skin radiance. It’s suitable for all skin types, from the youngest to the most mature. Price: RRP: €49.50 Contact: www.grahamanthony.ie, Tel: +353 (0) 1 822 2711.

EMINENCE

T zone technology USP: Ever wondered how to best tackle an oily T zone without drying out the skin? This new skincare collection from Eminence Organics strikes the right balance for the T Zone. It’s skin balancing and mattifying, with pore reducing and repairing ingredients like green tea, pomelo juice and buchu. It banishes blemishes without compromising one area over another. Contact: www.annemcdevitt.com, Tel: +353 (0) 1 677 7911

TIMELESS TRUTH

Targeted beauty masks USP: Available in 10 formulations to suit all skin types, the Timeless Truth range of masks are impregnated with active serums containing ingredients including Apple Stem Cells, Co Enzyme Q10, Epidermal Growth Factor, Collagen, Hyaluronic Acid, Bee Venom and many more. Providing excellent results when incorporated in professional facial treatments such as micro-needling, microdermabrasion, micro-current, radiofrequency. Price: €7.95-€13.95 per mask Contact: www.beautyedit.ie, Tel: +353 (0) 85 194 9949

BIOLINE JATO

The Bodycare Range, firming and slimming action USP: Bioline Jato's Bodycare range works day and night in synergy against cellulite and body imperfections. With a slimming, draining, firming, lifting and toning action. Suitable for all skin types, it improves the tone and feel of skin immediately and it's a great retail range to complement your existing Bioline Jato therapies. Contact: www.newgenskin.ie, Tel: +353 (0) 49 432 6939

Bridging the gap BETWEEN THE COSMETIC COUNTER AND INVASIVE PROCEDURES

Liquid Gold is the leading acid exfoliant that has become a global phenomenon. Utilising a low pH delivery system, it penetrates deep into the lower dermis to deliver fast effective results after just one application. CLINICALLY PROVEN RESULTS IN ONE APPLICATION* REDUCED WRINKLE DEPTH | SMOOTHER SKIN TEXTURE | INCREASED HYDRATION

COMING SOON TO IRELAND! Phone 00353 1 8222711 | Email sales@gadistribution.ie | www.grahamanthony.ie

*Independent clinical tests conducted by The Institie for Skin Research.

Semi-Permanent Make-up

Be Semi-Permanent Semi-permanent make-up is a rewarding and lucrative beauty skill. We take a look at some of the cream of the crop of Irish semi-permanent make-up training companies

ROYAL BROWS LAUNCHES From London’s prestigious Harley Street to Qatar, Austria to Los Angeles (where she first became a semi-perm aficionado) Elizabeth Oakes has been quite the trailblazer when it comes to semipermanent make-up. She also started the first school here - The European Institute of Semi-Permanent Make-Up. Now she has created ‘Royal Brows’, her own unique brand of eyebrow embroidery. The procedure uses a hand held tool to mimic each individual brow hair giving a beautiful natural result. Dissatisfied with the current eyebrow embroidery materials available on the market, Elizabeth has created her very own range of pigments and blades unique to the ‘Royal Brows’ treatment. Her pigments are carefully blended to create the most natural long-lasting impression and her hand tool is super fine giving natural hair strokes. Elizabeth has taken elements of embroidery techniques from around the globe and tailored them to create a precision procedure that she was happy to put her name to. The ‘Royal Brows’ procedure is typically carried out in two steps and lasts for 12-18 months once completed. The treatment can be booked in one of Elizabeth’s clinics nationwide. In addition, The European Institute of Semi-permanent Make-Up is now accepting a limited number of students who wish to become Royal Brows technicians. Training locations include Meath, London and Scotland. Contact: info@royalbrows.com +353 86 4555 123 / +353 1 254 4245 www.royalbrows.com Find ‘Royal Brows’ on Facebook, Pinterest, Instagram & YouTube.

16•••••Beauty PROFESSIONAL IRELAND

Advertorial Feature

MICROBLADING FROM ECURI COSMETICS Microblading from Ecuri is a technique and tool that creates a natural, feathery hair stroke with permanent makeup. Now, sparse eyebrows or gaps in between hairs can be beautifully filled in and shaded with complementary colour for any skin tone! The tool design can create dimensions to the brows as an option, rather than a solid shaded colour application. The semi-permanent make-up industry is a very lucrative one

and is growing day by day. The hair strokes the Ecuri method uses are fine, razor sharp and most importantly are barely recognisable and will restore confidence to clients. You can train in the Ecuri hair stroke technique with Beauty Brands. It’s a two-day course. Go to: www.beautybrands.ie. Tel: +353 (0) 45 944 751

The European Institute of Permanent Make Up

3D Eyebrow Embroidery Training School  Only VTCT Certified course in Ireland  3 Full Days  Located 30 minutes from Dublin  Taught by the renowned Elizabeth Oakes  Unique technique creates the finest hair strokes in the world +353 86 4555 123 | +353 1 2544 245 www.royalbrows.com

info@royalbrows.com

Beauty PROFESSIONAL IRELAND•••••17

Advertorial Feature

Smudgeproved Lucy Earley takes a look at Smudgeproof as part of our company profiles series You don’t open a beauty business at the height of a recession and go from strength to strength unless you’re good at what you do. Smudgeproof Training Centre and Supplies opened its doors in 2010, and, in just five years the company has become one of the top training colleges for semi-permanent makeup and micropigmentation restoration in the world. Elaine Fiddy, MD of Smudgeproof, is highly recognised and regarded in the world of semipermanent make-up and micropigmentation, with students travelling as far as the United states, Asia, and the UK to train with her. Elaine's work and attention to detail is of the highest standard, this is because she has trained comprehensively alongside some of the most recognised technicians in the world. Elaine works and trains with a micro one-point needle, which simulates the finest of hairs for eyebrows; recreates the subtle tones and shades for the lip and area, and results in perfect areola reconstruction. 1 Training in progress

Life-Changing These are methods of beauty restoration that not only make a difference to the symmetry and aesthetic appearance of the face and body; they are treatments that can change people’s lives for the better. “I love imparting my wealth of knowledge to my students! Micropigmentation technology is constantly advancing and opportunities are growing with areola reconstruction, scar camouflage, etc. it’s so exciting! After comprehensive training, my students work on live models to ensure absolute perfection and understanding of client’s needs. One-to-one training is very important to me as each student and their client will get full and undivided individual attention,” says Elaine. “We don’t just train students in aesthetic procedures; we train them in a precise art form. To say I am passionate about semi-permanent makeup and micropigmentation is an understandment. It’s a love story for me!” “I recently got my eyebrows done by Elaine Fiddy of Smudgeproof. I was slightly nervous, but, I have to say that I love them! The fine hairstrokes make them look so natural - yet they have really framed my face. My confidence is at an all time high!” Linda, Dublin. Meso Vytal As well as training students in semi-permanent make-up, Elaine and her team distribute and train in the Meso Vytal, skin needling/microlifting 18•••••Beauty PROFESSIONAL IRELAND

1 An expert at work,

Elaine Fiddy carries out Meso Vytal microlifting

“I recently got my eyebrows done by Elaine Fiddy of Smudgeproof. I was slightly nervous, but, I have to say that I love them! The fine hairstrokes make them look so natural - yet they have really framed my face. My confidence is at an all time high!” Linda, Dublin.

Semi-Permanent Make-up

1 Before Meso Vytal

1 Perfect areola

reconstruction

1 Skin smoothing

results of Meso Vytal

procedure. It’s the new age of skin needling without the downtime and without the client discomfort but with maximum results. At the start of the process an AHA peel is applied to break up dead skin cells and polish the skin. Then depending on each individual clients needs, there is a choice of three serums for pinpointing action: 'Fresh' for younger skin, packed with Amino Acids, Vitamins & Q10 a perfect complement to a daily skincare regime; 'Pure' with added extracts from Soybean & Yam roots and is best used for recovering dull, tired and dehydrated and congested skin; 'Meso Med' contains Hylauronic Acids and peptides to reduce fine line and wrinkles and helps stimulate the bodys own collagen production. The therapist’s choice of serum is then placed directly into the needle cartridge, which contains 18 0.5mm plastic needles that oscilate at varying speeds up to 150 per second. This effect ensures that the serums are being placed directly where they are needed most, between the dermis and epidermal layers of the skin. The serums coupled with the motions and gentle penetration from the cartridge, work together to create a controlled erethema on

1 Subtle lip

definition

the skin, causing just enough stimulation for great results - without any of the downtime or harshness associated with needling. The treatment is very comfortable and suitable for 99.9% of customers. Results are "instant and truly amazing". This is a treatment that works beyond the salon with serums setting in the clients skin continually improving over the next few days after the treatment to keep lifting, rejuvenating skin, smoothing fine lines and wrinkles and diminishing congestion. “I took on board the Meso Vytal (micro lifting) back in August and I have to say I haven’t looked back. I have many treatments in the salon but this without doubt is my most popular results are simply amazing and lasting. So with very happy customers - I myself am extremely happy; I really can't praise this treatment enough. Simply fantastic!” Pauline Cawley, Pauline Cawley Beauty, Market Square, Castlebar, Co Mayo.

For more information on all of Smudgeproof’s training and equipment offerings go to: www.smudgeproof. ie, or email: info@ smudgeproof.ie. You can also call in and meet the team at the new Smudgeproof Training Centre and Clinic: Ardee House Blanchardstown village Dublin 15 Or call: +353 01-8770877

Beauty PROFESSIONAL IRELAND•••••19

Semi-Permanent Make-up

1 Before

1 After

UP TO MY EYES Brow Arch expert Elaine McParland (nominated as Best Brow Artist in the Image Business of Beauty Awards 2015) introduced the technique of 'Embrowdery' into Ireland in Jan 2013 and has transformed the brows of over 2,000 ladies here since. Elaine recognised a real opportunity to provide an eyebrow treatment that was more semi-permanent than tinting, but not as severe as traditional tattooing. She embarked on an eyebrow treatment seeking mission to Hong Kong in Oct 2012. All of her Facebook followers will remember her daily reports as they were kept up-to-date on her timeline as she wandered around one of the world's biggest beauty forums. “Asian therapists are much better at this kind of thing,” explains Elaine. Over the years there have been many types of semi-permanent brow techniques used in Asia. Some of these techniques include micro-blading and embroidery and in recent years the most up-to-date and innovative technique in Singapore and Malaysia has been eyebrow cloning, AKA Embrowdery. Elaine explains the difference: “The basic difference is that with Embrowdery the therapist lightly inserts pigment by “plucking up”the skin in a forward motion as opposed to cutting and pressing pigment into the skin in a downward motion as in micro blading and embroidery. This technique guarantees a finer hairlike stroke that is more realistic looking and definitely not as thick as other methods. This very skilled technique is performed on the skin three times over a two-month period. Embrowdery offers the client a choice – if they choose not to go ahead with the second or third treatment the embrowdery strokes will just fade away. Only a small amount of pigment is applied each time which gives the client a more natural looking day brow and helps us determine how the colour tone is working with the skin. Majella O'Donnell, pictured above, was diagnosed with breast cancer in 2011. During chemotherapy she lost eyebrow and lash hair. These are her before and after results with Up To My Eyes.

1 Majella

Elaine McParland has a wealth of experience and knowledge in this technique, she has a VTC Level 4 Qualification in Micro pigmentation and a VTCT Level 6 Qualification in teaching. Check out Embrowdery at www.embrowdery.ie and at Up To My Eyes Salon, Greystones. Tel: +353 (0) 1 287 2781 11/03/2015

embrowdery Final Logo.jpg

20•••••Beauty PROFESSIONAL IRELAND https://mail.google.com/_/scs/mailstatic/_/js/k=gmail.main.en_GB.HUB0aiAL5kE.O/m=m_i,t/am=PiMa4P5v_UGMMTdLH9T993lxAbObz8izAAJDsBYH6z_wfwe0Af_YAB/rt=h/d=1/t=zcms/rs=AHGWq9AdgYMWeMqtc_HPdn… 1/1

The Rock Report

Don’t Diss Jennifer Rock, Business Development Manager at Renaissance Skincare, looks at perhaps the too transient world of beauty trends Within the past few years words such as ‘results’, ‘express treatments’, etc. are the words of choice in our industry, translating to the fact that clients are typically demanding rapid treatments with immediate and measurable differences. It’s a craze that has to be admired within our sector; the fact that suddenly buzz words, techniques, products, new ingredients and protocols that weren’t around a year before become set in stone overnight. It’s fast-paced but ensures that we don’t remain stagnant in our therapies - unless we foolishly chose to. We are constantly advancing, re-training, evolving and remodelling ourselves to coincide with the latest trends and technology. Opting to remain ‘old school’ is not always the best foot forward for any successful business in such a fast-paced industry. However, there is a difference between remaining stationary and neglecting the more traditional, well-established core and traditional methods within skincare. As humans, we become easily distracted by new innovative approaches, however, the concepts that lead to such developments still stand the test of time and ultimately should be at the ‘nucleus’ of skin philosophy. I often overhear many therapists disrespect the original professional product lines, the relaxation massage ‘hands-on’ facials, etc. Many will often and openly peer down their nose in dismay at the notion that not all clients will opt to receive acids, peels, lasers, currents and so forth. Instead, they select and prefer peace and tranquillity, time to breath, a non-whirlwind on/off bed treatment; seeking physical touch with therapeutic benefits, well-deserved respite for the whole body, mind, soul and skin. The reality is that there is a demographic for both treatments. Each has their own unique selling point, each deserve time and focus from salon owners. In a time when clinics are more widespread, don’t alienate those clients who wish for holistic ‘tried and tested’ or celebrated ranges, and treat him/her to the full, comprehensive experience. Stress, agreeably, is the number one free radical we all tend to be exposed to on a daily basis. How does a peel address that issue? Perhaps 22•••••Beauty PROFESSIONAL IRELAND

it could provide antioxidant protection but a homeostasis approach of contact and simple client care could make an impact instantly. From a skin perspective, stress triggers many inflammatory, bacterial free radical concerns so from a skin nerd aspect, manual massage in classical skincare unquestionably carries its weight in gold. Lymphatic, circulatory and the nervous systems will thank you: muscle tone, facial fatigue, toxin release, drainage, sinus issues can be alleviated - all while inducing endorphins to boost moral, confidence and self-worth. The numbers of cosmeceutical clinics are increasing daily. Dryness, skin shedding, erythema and irritation are temporary contraactions that occur from more advanced treatments. While many clients are content to plough through, there is a lot to be said for a product range that has a main goal of not necessarily repairing DNA, but to act as a comforting, nourishing, hydrating balm to restore ceramide levels and the skin's protective layer. This could instantly pacify such a reactive skin. It could cross promote to other treatments, reintroducing the power of aroma within a product and increasing retail sales. So instead of adopting the new, and abandoning the not so new, perhaps we would be wiser to refresh our gra for the traditional and interlink it alongside our fast track brands - causing a more holistic well-informed broad spectrum approach to skin recommendations.

Irish Tanning

Tanning 2015 Welcome to our most tantastic lowdown on tanning yet! Feast your eyes on the latest and greatest in the world of professional tanning…

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24•••••Beauty PROFESSIONAL IRELAND

THE

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ULTIMATE TANNING SOLUTION

Soak up the sun with tanning lamps from Bronze Direct Irelandâ&#x20AC;&#x2122;s largest supplier of UV lamps. We provide the best quality lamps, at the most competitive prices, from brand leaders Cosmedico and iXtreme. Bronze Direct is also the exclusive Irish dealer for the stunning new iXtreme sunbed range. Call today for a competitive quote. Sunbed servicing, repairs and installation also available.

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Irish Tanning

XPRESS

The perfect complement to the Exposed Express Advanced Seasonal Solution professional spray. This retail range of professional extenders, moisturisers, exfoliators and erasers will leave the skin in perfect pre and post condition. Contact: www.creativeacademy.ie, Tel: +353 1 4295122

MELONTASTIC

The Delicious Collection from Supre Tan is a mouthwatering array of succulent formulas bursting with colour and flavour. This bountiful selection of tasty tanning treats will indulge your senses - but not your wallet, because they’re priced oh so nice. Watermelon Wow dark tanning maximiser helps boost the tanning process for a deep, rich golden tan while mouth-watering Watermelon extracts provide sweet skin renewing hydration. Price: RRP €18.75 Contact: Bronze Direct on: 04837525500 (fast code) or +44 (0) 2837525500 www.bronzedirect.ie

EASY PEASY

Kissed by Mii’s Effortlessly Easy Tanning Lotion is an extra-rich moisturising lotion, ideal for dry skin, comes with a fresh marine scent. Tinted for easy, confident application this product is perfect for first timers or sun(less)-worshippers alike. Quick to dry, it creates a flawless, streak-free tan in just 6-8 hours. The initial tint washes off, revealing a perfect tan beneath. Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636, www. cofricosmetics.com

26•••••Beauty PROFESSIONAL IRELAND

GO ALL HONOLULU

AVIVA Labs introduces its first 30-minute tan in four shades. It’s available in: Hollywood - for a Golden Glow of a Hollywood celebrity; Miami - a darker Caribbean colour, Vegas - inspired by the warm desert colours or Honolulu, for a rich brown golden natural tan. Contact: www.beautyproductsireland.com, Tel: +353 (0) 52 613 6433

A FOR

S REE

LE P M

Irish Tanning

GET READY FOR SUMMER with

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Beauty PROFESSIONAL IRELAND•••••27

Irish Tanning

S ’ T A WiHnside ? U O Y of Domination

Transition

Devotion 28•••••Beauty PROFESSIONAL IRELAND

PUL

L-Irish OUTTanning POS TER

EXPLORE YOUR ... s s e d d o G - inner VANI-T

One of the most popular products at SalonShop is Vani-T Tan. Vani-T Tan is an Australian product that has grown immensely over the last ten years. The company is renowned for delivering products that are different in image, enriched with natural and organic ingredients, delivery of results, quality and purity and stunning recyclable packaging. Vani-T Tan is now available in over 10 countries and has been voted one of the best in its category in many leading beauty and fashion magazines. The tan is loved by countless celebrities such as Danni and Kylie Minogue. Contact: Tel: +353 (0) 21 242 8033. Website: www.salonshop.ie

Domination

CLEAN

Introducing Xen-Tan’s first capsule collection, an easy to use trio of premium self-tanning products that deliver the richest, deepest, longest lasting tan yet. With fresh, unisex fragrances, no guide colour and weightless formulations, each product in the Clean Collection has been specially created to make men and women feel fresh and clean while they tan, making this the ideal range to use for professional treatments. Contact: www.natalieroche.com

Transition

LAB RESULTS

With Sun Laboratories have added natural botanicals - Aloe Vera Gel, Panthenol, Vitamin B5, Aloe Vera and Fruit Acids along with Soybean Oil to its range of hand applied tans, that help to create a natural balance, to moisturise and hydrate the skin, creating a natural glow and vibrancy of tan whether light, moderate or deep. Contact: www.asunailandbeauty.ie. Tel: +353 1 8077066

AFTER GEL

Matis has launched a new sun refreshing jelly for essential after sun care. It contains a combination of aloe vera extract and natural polysaccharide produced by bio-fermention. Skin is refreshed and soothed. Price: €39.95 for 1 litre. Contact: www.spi.ie, or call, +353

SHOWDOWN Showdown is the ultimate in competition tanning for that really dark, impressive tan. Its ultra dark base is infused with certified organic caramel, organic aloe vera, organic green tea and natural coconut. Price: €59.95 for 1 litre. Contact: www.spi.ie, or call, +353 (01) 460 5055

Devotion 1

Catherine Nail Collection Ireland • Market Place Shopping Centre • Clonmel • Co.Tipperary • Ireland e-mail: catherine.nci@gmail.com © Catherine Nail Collection GmbH

www.catherine.ie

Mobile: (+353) 87 767 3975 Catherine.Nail.Collection.Ireland Beauty PROFESSIONAL IRELAND•••••29

Irish Tanning

NEW IRISH BRAND The owners of the Vanity Rooms (Stepaside, Co Dublin), Jennifer Swaine and Jennifer Butler have launched “The Tan” - a super hydrating fake tan containing hyaluronic acid, shea butter and sweet almond oil that’s specifically developed to offer a perfectly natural looking tan that won’t dry out the skin. Contact: www.the-tan.com

ARGAN INFUSED

Enriched with argan oil Moroccan Tan Instant Tanning Mousse contains smart tanning technology that combines the deep absorbing nourishment of the unique Moroccan Blend colour technology formula, comprising of argan oil, triple enhanced bronzers and moisture lock to create the perfect natural bronze tan. Throughout June Sweet Squared is offering 3 for 2 on ALL Moroccan Tan professional solutions! Contact: www.sweetsquared. com, Tel: +353 (0) 1 408 91 91. Or go to www. sweetsquared.com

SMOOTHIE SUBLIME

Alfaparf’s After Sun Sublime Oil is a soothing, moisturising treatment for supermoisturised skin all day long and a glowing tan. It contains a photo-protection complex to stop ageing caused by the sun and regenerates the skin’s hydrolipid film. Emollient oils protect the skin and prevent peeling. For a longer lasting tan. Price: RRP €12.95 Contact: ALFAPARF on +353 (0) 45 856 490

30•••••Beauty PROFESSIONAL IRELAND

FAST ONE

Crazy Angel Express Fast Acting Spray Tan Solution is specifically formulated to develop a luxurious tan within 2 to 4 hours. This unique formula is enhanced with revolutionary ingredient Vegetan Premium to optimise performance, enhance the skin‘s natural tone and produce beautifully tanned results. Contact: www. asunailandbeauty.ie Tel: +353 1 8077066

Silk Smoothie Dry Oil Spray is a fast and convenient way to keep tans glowing. With a luxurious blend of botanicals and essential oils, it hydrates and locks Fake Bake selftan deep into the layers of the skin. This unique dry-oil spritz is easily and quickly absorbed, leaving skin soft and radiant. Fragranced with Passion Fruit, Rosehip and Linden Flower, skin feels refreshed and ultra smooth. Just shake it up and spritz all over. Contact: Graham Anthony Ltd., www.grahamanthony.ie, Tel: +353 (0) 1 822 2711

p o h S

Irish Tanning

Eco=Glamour

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WE ARE DELIGHTED TO ANNOUNCE THE SALON SHOP HAIR & BEAUTY SUPPLIES IS THE MAIN DISTRIBUTOR OF VANI-T TAN IN IRELAND. www.salonshop.ie Ph. 0212428033 ext. 2 www.facebook.com/salonshophairandbeautyBeauty

PROFESSIONAL IRELAND•••••31

Irish Tanning

VANI-T

CLEAN

LAB RESULTS

Sun Laboratories has added natural botanicals - Aloe Vera Gel, Panthenol, Vitamin B5, Aloe Vera and Fruit Acids along with Soybean Oil to its range of hand applied tans, that help to create a natural balance, to moisturise and hydrate the skin, creating a natural glow and vibrancy of tan whether light, moderate or deep. Contact: www.asunailandbeauty.ie. Tel: +353 1 8077066

AFTER GEL SHOWDOWN Showdown is the ultimate in competition tanning for that really dark, impressive tan. Its ultra dark base is infused with certified organic caramel, organic aloe vera, organic green tea and natural coconut. Price: €59.95 for 1 litre. Contact: www.spi.ie, or call, +353 (01) 460 5055

32•••••Beauty PROFESSIONAL IRELAND

Famous Names’ revolutionary NEW

IBX™ SYSTEM CREATING NAILSTRENGTHFROM WITHIN

1system, 2 products, 2 revolutionary uses It’s time for GEL POLISH to get a helping hand. BEFORE* IBX SYSTEM treatment under Gel Polish

YOUR NAILS Protective Nail Shield Under All Gel Polish

AFTER* IBX SYSTEM treatment under Gel Polish

BEFORE* IBX SYSTEM used for Natural Nail Growth

NATURAL NAILS that won’t grow? PEELING, SPLITTING, SHREDDING?

AFTER* IBX SYSTEM used for Natural Nail Growth

YOUR NAILS Natural Nail Strengthening System * All photos are unaltered.

To learn more about IBX™ & IBX™ REPAIR, go to IBXNails.com

Locall 1890 564040 Email sales@flair.ie www.flair.ie Dublin

Naas

Galway

Tralee

Cork

Beauty Professional Voices

Bodyifing As part of our ever-popular BPI Voices series our Editor Lucy Earley chats to Dympna Fitzgerald of Totalcare.ie 1. Totalcare’s ethos and your main goal in life is restoring the beauty of your clients’ clients. How do you set about this with the salon equipment you distribute? Beauty for me means 'from within', but when the outside is suffering that’s where I can help! Clients suffering from problems such as excessive hair growth, skin imperfections - e.g. skin tags, broken capillaries raised angionma, milia around the delicate eye areas (and even children can suffer from this) and acne. I specialise in anti-ageing, body sculpturing, excess body skin and lymphatic drainage. Treatments that combat all of the above and more are what tick my boxes, and have made me search worldwide to offer solutions to my clients. I have achieved all the necessary accreditations to teach theses techniques to other beauty professionals. Most of this training has been done in Canada. The process of dealing with body and facial concerns often eventually requires a semi-medical approach to resolving their issues. Once resolved, it then allows their true beauty to transform into confident (loyal) clients. 2. Why invest in salon equipment? By not investing in excellent equipment you are limiting yourself to the low turnover and limited profitability in your business. My policy is 'invest in the best'. I encourage therapists to research before they purchase. For instance, study fact sheets (manufacturers are obliged to inform you of the power ability safety, etc.) of the equipment they sell. Look for FDA standards in the exact category that the machine is being sold in for approval; ask questions and look for referrals from other salon owners. Specialising in one area of expertise should guarantee you constant flow and great financial rewards. 3. Cheap knock-offs can sometimes come on the market, how dangerous are they? Cheap...oh God, the word sends shivers down my spine! Please choose quality - therapists - quality. I have come across scary stories over the years of garden spray guns for painting fences being used for spray tans, hand-held retail devices being passed off as microdermabrasion and many more. And fundamentally, these kind of horror stories do deep 34•••••Beauty PROFESSIONAL IRELAND

structural damage to our industry. If we want to give our profession the quality it deserves then invest in quality and book training by a qualified tutor. 4. We hear you have a new training initiative, it sounds exciting, tell me more? My favourite topic! I am delighted to announce Europe's first online electrolysis course to bring your career to a new level right here in Ireland. Académie Dectro, one of the world’s foremost electrolysis companies has chosen me as their Irish trainer. They now offer online training to facilitate the learning process of students worldwide. Via an online user-friendly platform, students are able to take up theoretical lessons from their own home and at the most convenient time for them. The online platform gives access to all the required teaching materials in a highly visual way. Each chapter studied includes a manual in PDF format, a graphic PowerPoint presentation, video captures or conference clips when available, as well as a quiz-type evaluation. Quizzes are completed online and students receive their results immediately. Once the online theory is completed, the student is required to report to the nearest accredited Académie Dectro which is run by myself at www.totalcare.ie, in order to follow the practical portion of the course. Under my supervision and expertise, students will be allowed to put in practice all of their knowledge acquired online and pass their finals exams with flying colors. In the comfort of your home, on your tablet or laptop, you can now become a beauty professional thanks to Académie Dectro’s online training!

Go to: www.totalcare.ie

Nail Professional

Nail Bar

Pretty nails, product shots and industry news...

Y CATHERINE GET YOUR 50 SHADES ON WITH THIS SAUC CATHERINE. . FILM NT RECE THE BY IRED INSP NAIL STYLE NCI@GMAIL.COM

WHAT A PRETTY NAIL FILE! WWW. SHOP. ARTISAN INTERNATIONAL .IE

CHECK OUT THE NEW GELOSOPHY COLLECTION DANCING MUSE WWW ASUNAILANDBEAUTY.IE W.ASUNAILANDBEAUTY.IE

OVE WE LATING NAIL

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SOME POS FOR GELISH’S ‘HELLO PRETTY’ RANGE. WWW. CREATIVE ACADEMY .IE

A PREVIEW OF THINGS TO COME FROM MORGAN TAYLOR’S F/W SHOW.

36•••••Beauty PROFESSIONAL IRELAND

Some fab swatches from the new Biosculpture ‘Happy Hippy’ release.

Nail Professional

Nail-Ed

The new nail collections for the summer really are very colourful, uplifting and fun! Added care products are getting even more advanced

GELISH

CND

IBX

MORGAN TAYLOR

Hello Pretty! Summer 2015 collection USP: Inspired by Japanese culture from nail art to street art, this collection has six neon brights packed with vivacious attitude. ‘Do You Harajuku?’ a Mint green neon crème; ‘Look at You, Pink-achu!’ - Bubblegum pink neon crème; ‘Anime-zing Color!’ - Dark purple neon crème; ‘Tokyo à Go Go’ - Light purple neon crème; ‘Pop-arrazi Rose’ - Hot pink neon crème and 'Manga - round with Me' - Coral neon crème. Contact: Creative Academy, www. creativeacademy.ie, info@creativeacademy.ie. Tel: +353 1 4295122

IBX Systems USP: Award-winning IBX System products absorb into the upper layers of the nail plate and then join together to create a super tough protective shield for the nails. The system can also repair surface damage and seal cracks and fill grooves in the nail plate. Contact: Tel: +353 (0) 91 771 535 for more details on IBX or for Flair’s nationwide IBX certification courses. Go to: www.flair.ie

BIOSCULPTURE

The Happy Hippie Collection USP: Spring / summer 2015 will be the Summer of Love. These five fruity pastels are inspired by the bohemian carefree spirit in a contemporary context. They make the perfect accompaniment alongside that crochet dress with the plunging neckline, flowers in your hair and those psychedelic shades - oh the seventies... Contact: www.biosculpture.ie

ASU

Astonishing Cuticle Oils Fish Bowls USP: These Astonishing cuticle oils come in a dropper bottle with 6 scents to choose from. Enriched with Vitamin E and nourishing botanicals, it will penetrate deep into the cuticles to soften and moisturise skin and help promote healthy growing nails. Also at such a reasonable price makes it easier to retail onto clients, making your job easier each time the client comes back. Price: Now available in a Fishbowl of 48x 5ml Mini Brush on Cuticle Oils for €95 Contact: www.asunailandbeauty.ie Tel: +353 1 8077066

The CND LED Lamp with patent-pending 3C Technology USP: The latest innovation from CND is here: The CND LED Lamp with patent-pending 3C Technology promises to revolutionise the application process of CND Shellac and Brisa Gel services and treatments. It Cures all 5 fingers (or toes) in half the time (as compared to CND UV Lamp). It uses optic mirrors to target UV exposure to the nail area only, has a Patent-pending design with pre-set timers for each service step. With a Lightweight, ergonomic design with guides for proper hand/foot placement, and is Acetone and alcohol resistant Contact: Sweet Squared Ireland +353 (0) 1 408 91 91. Go to: www.sweetsquared.com

Hello Pretty! Morgan Taylor collection USP: Say konnichiwa to the newest colour collection from Morgan Taylor. Its new collection Hello Pretty! features bright pops of pink, adorably cute purples and a little bit of fun for everyone. We feature ‘Do You Harajuku?’ a Mint green neon crème. So get your clients talonated like they're in Tokyo! Contact: Creative Academy, www.creativeacademy.ie, info@creativeacademy.ie. Tel: +353 1 4295122

ARTISAN

New shades from Artisan GelEfex USP: Artisan GelEfex is a low odour Gel Polish with ultra rich pigments and a flawless finish that grabs hold for over two weeks…and doesn‘t let go. It leaves a spectacular shine from micro-mirror gel pigments that won‘t fade. It’s easy to apply and easy to take off. Check out the range of new shades. Contact: www.shop. artisaninternational.ie, Tel +353 1 475 5460

CND

CND Shellac Xpress5 USP: CND Shellac Xpress5 Top Coat will create even shinier CND Shellac nails and Xpress5 will allow the product to remove from the natural nail plate in 5 minutes. 1. Thin, Effortless, Glide-On Application 2. 14+ Days of High-Performance Wear 3. Stunning Crystal Shine 4. Incredible 5-Minute Removal 5. No Nail Damage Contact: Sweet Squared Ireland +353 (0) 1 408 91 91. Go to: www.sweetsquared.com

Beauty PROFESSIONAL IRELAND•••••37

BPI Professional

Maria’s Here! BPI is delighted to announce that world famous MUA, Maria Malone Guerbaa is joining us as a contributor! Maria will advise on competition tips to keep you on your toes! Here’s her story so far: “I’m originally from Limerick but I'm currently living in London. I've always had a deep passion for art, make-up and FX. Movies were my huge inspiration growing up in Limerick and so was my mum! My mother is an oil painter and I grew up watching her work, smelling the paint and I enjoyed a very colourful and loving home. I used pencil and charcoal to sketch, and I was always fascinated with portraits! I left for London and trained for TV, theatre and film. I worked in each field and found it very rewarding. My first time trying facepaint was at my children's school! I was smitten and hooked. I tried to paint on myself and I found my art flow through! I became popular on social media sites and this led to newspapers, TV and great offers. One of my favourite things to do at the moment is to teach my technique to students. It's been a huge hit. Recently, I had the huge honour to be one of the judges at the Vtct All- Ireland MUA Championships! This was so humbling and full of meaning for me! To come home and see my fellow artists and watch their work. It was sensational. The talent and passion was in full flow. I'm delighted to see how far body art has come and I hope we can keep the passion going and see this industry blossom in Ireland as it has it many countries! I'd urge everyone to take part. The Vtct All-Ireland Championships was really great fun and fantastic for networking.” Getting Started “If face/body painting is your thing, start out with a palette range such as Kryolan, or any high quality palette range. Go with primary colours, some nudes and browns also; you can mix and create more shades from this type of range. Let your imagination go, that would be my main advice. Remember to always keep your kit in top condition too. Hygiene is obviously of the utmost importance. You can create a great little money earner as a body artist. It's a booming trade increasingly. Get some insurance too. It's very cheap and it's best if you’re trading as an artist. I hope many more people will enter the Vtct All-Ireland Championships in the future and follow their ambitions, dreams and passion." Good luck to you all and I look forward to visiting again. Maria X 38•••••Beauty PROFESSIONAL IRELAND

The Best Bronwyn Conroy looks at picking the very best beauty range

As with any business it is important to re-evaluate and reassess your clinic on a regular basis to determine a few crucial factors. Where is the business coming from? What is the cash cow? What areas are weak and need concentrating on? Where would you like to see it in another year? It’s crucial to know where the majority of the business comes from, if it is the instant treatments such as tanning, eyelashes and eyebrows, nails or the anti-ageing treatments. If it is the facials, is it the hands on treatments or the more cosmeceutical treatments? Are the therapists retailing the products? Are you offering any machinery-based therapies? Should you be looking at renting a treatment room to somebody who specialises in treatments you don't offer such as semi permanent make-up or injectables to generate more revenue? Analyse the figures to determine any weak areas and to see if there is something you're presently not offering that you could introduce to increase your bottom line. No matter how great the model you are offering is -it can always be improved upon. Things get stagnant when we stop trying to better what we are already offering. There is such an enormous variety of new innovative products and treatments to offer that it can be a minefield trying to decide which direction to go in. There are a few things to bear in mind when deciding, you need to evaluate: V How available is the product? V Is it sold online? V What is the company like to deal with, what are their credit terms, do they offer sufficient ongoing support? V What is the opening order? V What is the price point? Will it suit your clientele? V What are the margins? V Does the company offer marketing material? V Is the brand unheard of/well-established/over-established? Obviously, the most important point being that the treatments and products are effective! Trade shows both here and abroad are still the best way of sourcing new treatments and products. They can also help to introduce you to people offering services that might complement your clinic.

Lash Perfect Half Page MAR:Layout 3

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MUA Tips

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Beauty PROFESSIONAL IRELAND•••••39

MUA Professional

Summer Buzz

A truely flawless face can be created easily with these pro products

HI BROW

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ARTDECO

TWIST & POUT

USP: The ultimate eyebrow trio. Hi Brow’s Brow Finish Smoothing Wax Pencil can be as a base for brow powder for a more defined finish or it can also be used to keep brows in place. The Growth And Conditioning Serum For Brows And Lashes enhances and stimulates healthy hair growth. With regular use, brows and lashes will appear more conditioned, smoother and glossier. Hi Brow’s Retail Compact comes fully equipped brow powder, highlighter, along with three eyebrow stencils and a dual-ended brush. Contact: Baam Cosmetics on +353 (0) 1 4507573 or email: anne@baamcosmetics.ie

Professional, Affordable Make-Up Brushes USP: AYU Make-Up Brushes are professional grade make-up brushes at affordable prices. Individually designed by creators Suzanne O'Neill and Laura Maher, each brush has been crafted meticulously starting with the wooden handles. Every bristle composition, whether natural or synthetic, is designed to deliver optimal performance for each style of brush. Sleek matte black handles with textured brush roll for a modern yet elegant touch. Contact: D O Reilly & Sons. Phone: +353 (0) 1 293 0995 Email: info@doreillyandsons.ie

Here comes the Sun USP: It’s time for the sun, the beach and the bikini: the limited edition summer collection ‘Here comes the sun’ by ARTDECO arouses that holiday feeling. Warm earthy tones, brilliant coral and intense orange conjure up a seductive summer look. The products boast ingredients like Inca oil, collagen strengthening pea extract and hyaluronic acid. Contact: www.chleoenterprises. ie, info@chleo-enterprise.ie. Tel: +353 1 408 0820

FUSCHIA

Fuschia Lip Tints USP: Fuschia Make-Up’s Lip Tints are available in four beautiful shades Baby Kisses – that all natural look, for when less is more; Butterfly Kisses – for the super sweet and innocent hint of pink; Hugs and Kisses – for when you’re feeling flirty and sensual and Kiss My – for those playful pink moments in life. The moisturising lip colours also contain a protective SPF 15. Price: RRP €13.50 Contact: www.fuschia.ie, info@fuschia.ie or +353 (0) 41 980 1562

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CC Cream Colour Correction. USP: CC Cream Colour Correction is a very airy and soft foundation that combines the properties of an effective, comfortable foundation with a nourishing anti-ageing cream. It blends with the skin tone, resulting in an even, natural coverage with a subtle sheen. CC Cream is a pure, natural-based formula. It contains active ingredients that hydrate the skin, and reduces fine lines and wrinkles. Contact: Beauty Products Ireland, Tel: +353 (0) 52 613 6433 www.beautyproductsireland.com

High Liner Glimmer Gel Pencil USP: When eyeliner needs to be high performance or for eye defining or smoky seduction, these super-soft black gel pencils reveal a glimmer of colour and smouldering sparkle that will beautifully highlight the eyes. With colour that sets in 30 seconds for a smudgefree finish, the ultra-long-lasting, water resistant gel formulation stays put for 12 hours straight. Taking you from day to night. Price: RRP €18.95 Contact: www. cofricosmetics.com, Tel: +353 (0) 1 833

On-trend high SPF lip balms USP: Twist & Pout is a one of a kind lip SPF20 lip moisturiser that is equal parts fashion statement and lip protection confection! Lip balms and glosses that clip right onto your purse, tote, beach bag, key chain, backpack, duffel bag or sports bag. It’s available in four flavours – Citrus Punch, Strawberry Shortcake, French Vanilla and Orange Creamsicle. Price: RRP €12.95 Contact: Baam Cosmetics on +353 (0) 1 4507573 or email:anne@baamcosmetics.ie

MII

Mii Mineral Divine Illuminto USP: Mii’s 100% pure mineral illuminator creates an ethereal lustre that leaves skin with a most divine glow. Packed with glistening minerals and energising rubies, this secret miracle powder creates a luxurious pearlescent finish for catwalk perfection in the sweep of a brush. Price: RRP €28 Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636, www.cofricosmetics.com

Train with the market-leading airbrush make-up brand DURABLE AND LONG-LASTING SILICONE BASED FOUNDATION

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PER APPLICATION

Learn the skills required to create a flawless airbrushed make-up with our full-day course:

Learn more about our range of high pigment colour cosmetics

• Airbrushing techniques • Highlighting and contouring • Natural application • Concealing using an airbrush • Tattoo coverage • Equipment maintenance

visit airbasemakeup.com/colour

Train in the best from just €75+VAT

TRAINING VENUES NATIONWIDE: Belfast, Cork, County Leitrim, Dublin (Navan), Galway, Wexford.

Book your Full-Day Introductory Course today, call +44 (0)115 967 8691 or visit www.airbasemakeup.com airbasemakeup #FastAndFlawless TERMS AND CONDITIONS: *Not to be used in conjunction with any other promotion. Limited availability €75 - book early to claim the best possible prices. Offer applies to Introductory Course to Airbrushing Make-Up ONLY. No VAT on Ireland courses. UK VAT applicable at 20% in Northern Ireland. VAT also applicable on product and package purchases in Ireland if not VAT registered. Euro prices are subject to exchange rate fluctuations when paying with Visa, AMEX or Mastercard. Airbase Make-Up reserve the right to withdraw this offer at anytime. Standard terms and conditions apply. Visit airbasemakeup.com for more details.

High Margins Unbeatable Training Gift With Purchase National PR Campaign Regular Rep Calls We’re Irish!

Call us t od to sched ay meeting ule a with on e of our b eautifu l Reps!

Hair Professional

Sun Locks

Just like our skin our hair needs protection from the sun, colour fading and lank-inducing environmental factors

ALFAPARF

Sole Mare Colour Saver Ultra-light Color Protection Shield USP: This lightweight texture, photo-protection complex stops ageing and fading caused by the sun and fights free radicals. Infused with galanga extract it provides superior protection against fading caused by UV rays and strengthens the hair fibre. Keeps fibre from getting dehydrated, leaving hair soft and tangle-free. Price: RRP €12.95 Contact: ALFAPARF, Tel:+353 (0) 45 856 490.

SCHWARZKOPF

BC Sun Protect USP: With BC Sun Protect, hair is instantly detangled, rehydrated and made more manageable. The haircare range gives triple sun protection and in-depth after-sun reconstruction with an amazing glamour appeal. The UV filter protects the hair from colour fading and antioxidants combat free radicals, which would otherwise harm the hair, especially during exposure to the sun. Contact: www.schwarzkopf.com

JOICO

Joico Flip Turn Volumising Finishing Spray USP: Joico Flip Turn is the perfect choice for any hair type – but even the finest, skimpiest locks will transform before your very eyes. And here’s how: simply spray with abandon in any direction; it’s unique 'actuator' allows for 360-degree ‘sprayability’ and dries in seconds for a firm, touchable finish that actually guards against the ravages of humidity and heat styling. It contains AquaLastik (a deep-sea antioxidant) which protects strands from harsh thermal stylers; while a Bio-Advanced Peptide Complex delivers strength and unparallelled shine. Contact: Joico, Tel: +353 (0) 45 856 490 or log onto: www. xpertpro.ie

L’ORÉAL PROFESSIONNEL

Série Expert launch Vitamino Colour A:OX, the ultimate aftercare range for colour treated hair. USP: Vitamino Colour A:Ox - Soft Cleanser with its highly concentrated formula is creamy in texture and transforms into a generous mousse to softly release impurities from the hair fibre. The professional concentration is ideal for sensitive colours such as intense red, copper and violet. Both shine and vibrancy are preserved through this kinder cleansing process. Price: RRP €13.99 Contact: www.lorealprofessionnel.co.uk

42•••••Beauty PROFESSIONAL IRELAND

AVEDA

Thickening Tonic USP: This remarkable tonic creates maximum volume on fine and medium hair. With certified organic aloe and wheat amino acids to help build body and add shine. Enhanced with a PureFumeTMaroma containing essential oils to uplift your senses. It adds weightless volume to fine or medium hair. Contact: www.aveda.com

KÉRASTASE

Kérastase’s Résistance Thérapiste - renewal care for very damaged, over-processed hair USP: Kérastase Soin Premier Thérapiste – a fibre quality renewal care conditioner, plays the role of a smart starter, specifically formulated for fine hair it acts like a caring gauze working upstream, infusing the fibre with softness so that it feels protected during washing and improves the feel of fibre quality to gain a renewed appearance. Price: RRP: €23.50 Contact: www.kerastase.co.uk

LA BIOSTHETIQUE

Powder Spray USP: Great for creating rapid volume, structure and texture for those bedhead looks. Plus, the exclusive La Biosthetique scent composition gives the hair an additional fresh and glamorous scent that will last through to the next day. Contact: www.labiosthetique.com

JOICO

Ironclad Thermal Protectant Spray USP: It sounds like a house name from ‘Game of Thrones’! But Joico’s Ironclad creates a seriously protective barrier between heat and hair, while it zaps frizz and static for a full 72 hours. It’s the perfect choice for all hair types. AquaLastik is Joico’s brilliant antioxidant/polymer blend that’s activated by heat and light – provides protection against the intensity of thermal tools up to 450 degrees. Price: RRP €19.90 Contact: Joico, Tel: +353 (0) 45 856 490 or log onto: www. xpertpro.ie

Hair Professional

Big Days Bridal Looks by Dylan Bradshaw Stylist Lisa Martin and Senior Stylist Danielle Dignam Classic Brides are certainly reverting to quite a classic look with a modern twist. Hair is either parted or pulled away from the face and into a low chignon using a hair net. Apply a product such as Tecni ART Pli, which is ideal for structure and to hold hair in place. Get the Look: 1. Pull the hair into a ponytail. 2. Using a hair net, place in around pony tail, moulding it into the shape you are happy with. 3. Hair pins are used to structure your look. 2015 is seeing a return of the veil as inspired by the dramatic and traditional veil worn by Kim Kardashian. Kim’s hair was kept healthy and shiny. Her stylist left body in the crown but used a wide centre parting with hair simply tucked behind the ears for a very modern look with a retro nod. Think Ali MacGraw in Love Story. The Anti-Bride Women are breaking with tradition and are no longer growing their hair for their wedding day. Sienna Miller has once again created a ‘hair moment’ with her ‘Messy Dressy’ look; slightly dishevelled while still appearing polished.

The key to this look is creating lots of texture and movement using products from the Kérastase styling range. This look is a mix between an anti-establishment rebel and the more obvious Hollywood starlet. Get the Look: 1. The right tools are key to achieving this look. We suggest investing in a powerful hairdryer from the Dylan Bradshaw Signature Tools Range and set of brushes such as our NEW db SQUARed Brushes. The Ceramic & Ionic Technology creates less static in hair, allowing you to bend and curl the hair to achieve a minimalist look. 2. Prior to blowdrying use a product such as Kerastase Elixir Ultime; a deeply nourishing scented hair oil treatment which delivers highshine before or after styling. 3. Blowdry your hair with a wave and keep the ends straight for your length. 4. A curling iron can be used for a soft, more defined texture. 5. Finish with Kerastase Spray à Porter; a texture spray that creates instant beach waves without the stickiness.

Go to: dylanbradshaw. com for information on courses.

Beauty PROFESSIONAL IRELAND•••••43

competition

Beauty Professional Ireland Magazine in conjunction with Hive Salon Software, a new online and innovative salon management system for Ireland and Northern Ireland, would like to give you a FREE salon software package worth €900 for your salon business. All you need to do is read the information below and answer a simple question. You can post, email or private message us on Facebook to be in with the chance of winning this amazing prize for your salon business. Information about Hive Salon Software Easy access: Sign in and work from anywhere. View bookings and manage your salon remotely. Be safe, secure and always up-to-date. Works on Any Device: PCs, Tablets and Smartphones. All you need is a browser. No Downloads. No costly software. No Installations required. Saves costs and time: Process payments securely over the internet, so you can accept payments in your store at no extra cost, more importantly, there are no card reading machines required. Awesome Customer Care: Our dedicated support team is available to help you from 9.00 am to 5.30 pm – Monday to Friday. Apart from our support team, local sales consultants will be available to meet and help you and it’s always free! Diary & Appointments: Allow your clients to schedule an appointment

at their own convenience, while you can track, plan and manage your salon more effectively. Automated Alerts: Schedule automated SMS alerts and help your clients to keep their appointments and increase your revenue. Powerful Reporting: Hive provides real time reports on every page of the software; don’t spend any more time to generate reports. You can view daily, weekly, monthly reports and review employee performance, product sales, best selling treatments, sales growth and much more… Smart tills: Our EPOS system is easy to use, you can process payments with ease. Process cash or credit card payments with no need for separate card machines. You can sell products too, invoices are auto – generated and emailed to clients. Client Database: Know your client - Our CRM system captures your customer contact information, service and medical history, allergies, general

notes, attendance and rewards points. Giftcards / Vouchers: Your clients can choose the perfect gift for their loved ones, no matter what the occasion is. Loyalty Programme: Value your clients. Reward your frequent clients. Hive tracks what your client spends in your salon and converts it into points based on their expenditure. Marketing tools: Use our ecampaigner to create email campaigns. It works smart like a word processor, you can create your template, upload a new list or target existing clients. Security: Our data centres are certified in accordance with ISO 27001:2005 Information Security Management Standard and are protected by biometric locks, 24hour surveillance and an enterpriseclass firewall. All Hive plans include SSL encryption to keep your data safe. You never have to worry about data security again.

Question: What can you use to create an email campaign within the Hive Salon Software system? Answer ________________________________________________________________________ 3 ways to enter. Post to: Beauty Professional Ireland, Unit 7 Greenhills Business Park, Tallaght, Dublin 24 Email: competitions@beautyprofessional.ie Social media: Private message us at www.facebook.com/BPIreland with your answer

Wax Professional Focus

Lycon Easy

We take a look at Lycon Precision Waxing Lycon Precision Waxing has been established in Ireland for over 10 years now. It's one of the most trusted wax product ranges among beauty professionals. Lycon enjoys a well-deserved reputation as one of the waxes of choice in top spas and salons in over 60 countries. Not forgetting, Lycon is also one of the most painfree waxes available, which is why the demand for Lycon is driven by clients throughout salons all over the world. Formulated with the finest natural resins, bees wax and sensuous aromatherapy, Lycon delivers superior results, removing stubborn hair as short as 1mm with ease and comfort. At the same time, Lycon’s low temperature, super pliable and gentle waxes, provide a nurturing and skin conditioning treatment for extra client comfort, even on the most sensitive skins. Professionals use Lycon with confidence, to achieve completely hair free results for all types of hair growth, every time. Lycon enjoys nearly unparallelled recognition worldwide for unsurpassed product quality and professional

integrity. The range consists of hot waxes, strip waxes and the unique Lycojet wax, complemented with Lycon’s harmonising before and after waxing lotions. In addition, specialist body care provides corrective solutions for home use, in between salon treatments with a large range of retail products. Lycon’s array of quality waxes come in many exciting colours and scents, and allow professionals to tailor the best waxing combination for total customer satisfaction. Lycon remains the only wax in the world with ISO 9000 standards, a world recognised guarantee of quality and excellence. Lycon has been setting waxing standards on a global scale for decades and remains the market leader. Choose quality - one of Ireland’s best-selling and most popular wax.

Train with the best in one of our training centres in Dublin, Hennessy Hair and Beauty in Cork or Pro Salon Direct in Belfast. Available now from Lycon Distribution Ireland | +353 (0) 1-2938907 | info@lycon. ie | www.lycon.ie

Beauty PROFESSIONAL IRELAND•••••45

In The Salon

Bare It!

While we all pray for a nice, hot summer others go further afield to seek and they need your help to de-fur and smooth it all out...

THALGO

OUTBACK ORGANICS

BEAUTY BRANDS

HOLLYWOOD LASHES

DÕTERRA

SKINCARE COSMETICS

BROW PERFECT

IMAGE SKINCARE

Biodépyl Anti-Regrowth Solution USP: Biodépyl inhibits hair regrowth to gain one to two weeks between each hair removal session, regardless of the method of removal. It contains GYMNEMOPIL, an Ayurvedic plant extract that stops hair growth, brown algae, horsetail and arnica that prevent irritation, and essential oils including verbane and chamomiles, which inhibit cell growth. Contact: www.thalgo.ie, Tel: +353 (0) 44 933 4602

Microblading Ecuri Cosmetics USP: Ecuri Microblading is a revolutionary technique and tool that creates a natural, feathery hair stroke with permanent make-up. The tool design can create dimensions to the brows as an option, rather than a solid shaded colour application. Price: Initial procedure: €300. Touch up (after 1 month): €180: Total cost to client: €480. Minus total expenses for salon approximately: €80: Net Profit: €400. Training Cost: €2,200 - Current special offer €1,500 Contact: www.beautybrands.ie. Tel: +353 (0)1 458 6603

Total Skin Care Kit USP: Enjoy all the skin care products in the dõTERRA family. These amazing products all use CPTG Certified Pure Therapeutic Grade essential oils, as well as quality ingredients for beautiful skin. Total kit includes: Facial Cleanser, Clear Skin Foaming Face Wash, Pore Reducing Toner, Immortelle, Clear Skin Blend, Tightening Serum, Anti-Ageing Moisturiser, Hydrating Cream, Invigorating Scrub, and Reveal Facial System. Includes training session or free facial with Helen Dunne. Price: €306.67 Contact: Saradune Beauty Supplies, R132 Corduff, Lusk, Co Dublin Tel: +353 (0) 1 870 9583

Brow Perfect Eyebrow Extensions Training and kit USP: For those who need perfect brows but, for many reasons, can’t grow them Brow Perfect Eyebrow Extensions are the perfect choice. Redefine the meaning of beautiful brows with revolutionary new eyebrow extension treatment for filling gaps, defining shape, adding volume or creating a brow where there is no hair. The course fee is €450 + VAT (includes) kit. Contact: Baam Cosmetics on +353 (0) 1 4507573 or email: anne@baamcosmetics.ie

46•••••Beauty PROFESSIONAL IRELAND

True Blue soft wax USP: True Blue from Outback Organics is an innovative soft wax that has a low melting point for superior client comfort and effective ‘speed waxing’ of legs, arms, backs and chests. Its pleasant gel texture glides smoothly over the contours of the body to remove the toughest of hair cleanly and easily. Price: 100g cartridge for just €2.95 + VAT, or 800g tin at just €14.00+VAT. Contact: www.bronzedirect.ie. Tel: 04837525500 (fast code) or +44 (0) 2837525500

In a range of colours, curls, lengths and material. USP: Hollywood Lashes gives clients thicker, longer and darker lashes with immediate results that can last for up to eight weeks. Hollywood lashes range from 6mm all the way to 19mm lengths, they offer four different curls, J,B,C & D and available in a number of different materials, Mink, Silk & Synthetic. Hollywood lashes come in Black, Brown and Rainbow colours. Contact: www.asunailandbeauty.ie. Tel: +353 1 8077066

Retinol Anti-Wrinkle Facial Serum USP: A unique, potent formula that helps to cosmetically improve skin’s elasticity and tone, while minimising the appearance of fine lines and wrinkles. A powerful serum formulated with the highest level of Vitamin A in the Retinol Skincare Regimen. It smoothes the appearance of fine lines and wrinkles, improves the appearance of firmness and tone and moisturises to improve texture, clarity and radiance. Contact: www.beautybrands.ie. +353 (0)1 458 6603

The MAX Stem Cell Masque USP: This luxurious facial masque rejuvenates, regenerates and revitalises dull, ageing skin. Formulated with multiple plant d erived stem cells, powerful peptides and natural botanicals to restore skin’s youth and radiance. Its maximum concentration of active ingredients repair cell damage, protect against free radicals and recreate the intracellular matrix (substance between the skin cells) to maintain a healthy structure to the skin. Contact: www.renaissance-skincare.com, Tel: +353 (0) 1 832 1412

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Salon Equipment

Smart Buys

There are many ways to smarten up a salon, both in the appearance of your staff and in increased income, here are some ideas.

NORVELL

Professional solutions with handy tap dispenser USP: Norvell continues to develop ground breaking and trend-setting sunless tanning innovations. A favourite with celebrities, Norvell Sunless Solutions have been used on the hit US show ‘Dancing with the Stars’ and by leading Hollywood actors including Mark Walberg during production of the movie 'Pain & Gain'. Norvell professional solutions are available in light, medium, dark and double-dark spray tan colours. There’s also a Venetian range, which gives a gorgeous Mediterranean glow. Contact: Bronze Direct on: 048 37525500 (fast code) or +44 (0) 2837525500 www.bronzedirect.ie

HI BROW

Hi Brow Professional Salon Workstation USP: The Hi Brow Professional Salon Workstation fits neatly onto a salon trolley or table top, providing a convenient and time efficient base from which to work. The cost of this Work Station is €495 + vat and also includes training for one therapist. Contact: Baam Cosmetics on +353 (0) 1 4507573 or email: anne@baamcosmetics.ie

BUTTERCUPS

Sophisticated, flattering and fashionable salon uniforms. USP: Buttercups new collection reflects latest fashion trends, including elegant black and white polka dot options. The popular spring 2015 colours of coral, red and cerise are also well represented. A sophisticated cool grey linen look uniform has also been added to the collection. Buttercups garments are chic, professional and ensure freedom of movement for everyday activities. The styles are form flattering and enhance the feminine shape. Uniform materials are comfortable, durable, hardwearing and launder beautifully. The superb “3 for 2 Offer” continues to represent excellent value, with prices starting from €20! Contact: www.buttercupsunifoms.com. Tel +353 1 219 0215

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THE ZONER

AIRBASE

HD Home Use Airbrush System and professional training USP: Airbase recently launched in Urban Retreat and is used by over 4,500 UK make-up artists and beauty salons. Airbase can be introduced into your business with a full days training for as little as €445 +VAT for professional applications. The HD Home Use Airbrush Make-Up System and other colour cosmetics products are also available for salons and make-up artists to retail. Contact: www.airbasemakeup.com. Tel: +44 (0) 115 9678691

An anti-ageing powerhouse USP: The ZoneR machine uses radio frequency for tightening and rejuvenation. Its photobiostimulation works on a deeper level relaxing expression lines naturally. Its Needle-free Mesoporation is perfect for the delivery of natural active ingredients deep into the tissue for outstanding results. Contact: www.totalcare.ie. + 353 (0) 61 62 00 00

IXTREME

Irish owned sunbed manufacturer, iXtreme Sunbeds USP: The iXtreme offers the highest quality in design and reliability, with clever new technologies and unique features such as a scratch proof base plate and changeable LED decorative lighting. Featuring 50 body lamps, and highly efficient ballasts, the iXtreme delivers an impressive 200watt tanning performance for maximum tanning results. All units comply with European legislation and come with a 1-year manufacturer’s warranty. Contact: Bronze Direct on: 048 37525500 (fast code) or +44 (0) 2837525500 www.bronzedirect.ie

Business Focus

The Payout Peninsula Business Services ask: What Happens if You Can’t Afford an Employee’s Redundancy Payment? It's often been the case since the bust that the employer can’t even afford to make the redundancy payment given the financial position of the business. So what happens here? Entitlement to Redundancy Pay An employee is entitled to redundancy pay by virtue of Schedule 3 of the Redundancy Payments Acts. If an employee is made redundant then they qualify for statutory redundancy pay if they have 104 weeks’ continuous reckonable service or more with the employer in question. Statutory redundancy pay amounts to two weeks’ pay per each year of service, plus one bonus week. Thus, if an employee has exactly 3 years’ service they are entitled to [(3 years x 2 weeks) + 1 bonus week] = 7 weeks redundancy pay. The weekly pay is based on the normal weekly wage earned by that employee, including commission or other varied payments, but it is subject to the statutory ceiling of €600 per week. Therefore, if the employee with 3 years’ service earned €800 a week then their statutory redundancy is capped at (7 weeks x €600) = €4200. Inability to Pay the Redundancy Payment Given the financial climate of recent times, more and more companies are finding the need to inform their employees to claim redundancy through the Social Insurance fund. This situation arises when the company does not have enough financial means to pay the redundancy lump sum payment. Once an employee is formally being made redundant, the employer must pay your employee the lump sum on this date. If you do not have the financial means to pay the lump sum payment, then the employee can apply to the Department of social Protection for direct payment from the Social Insurance Fund. The employee should complete and sign the RP50 form which is still required under the Redundancy Payments Acts. The employer should also submit evidence verified by a suitable person, such as an accountant or solicitor, which verifies that the employer has an inability to pay the redundancy lump sum (e.g. an audit of accounts). The employer should state that they are unable to pay and request that the payment be made from the Social Insurance fund. It is worth mentioning that seeking recourse under the social insurance fund, will only pay the redundancy statutory lump sum payment and not the notice period, annual leave or public holiday entitlements due to the employee on cessation of their employment. If they do not have enough PRSI contributions you may qualify for Job Seekers Allowance which is a meanstested benefit. If a company has been liquidated or is in receivership, the completed RP50 should be sent in by the liquidator or receiver on behalf of the employees. Contact Peninsula Business Services on 1890 252 923.

Salon Euro Liz McKeon’s guide to deciding on prices If you hit the right price, your clients will be happy, your profits will be higher and your bottom line will be healthy. Many salon owners make the mistake of setting up a flawed pricing structure. As a result they find themselves working very hard for so little. If you hit the right price, your clients will be happy, your profits will be higher and your bottom line will be healthy. 7 Tips in Setting Your Prices: 1. Keep your prices realistic Avoid setting your prices on ‘what every other salon is charging’. Research your competition and see what they are charging, but do not copy their pricing structure just to charge what everybody else is charging. 2. Cover all costs Be careful of setting your prices too low, you may not be making enough revenue to cover the costs of selling the service. 3. Check your prices against inflation Inflation increases your cost of doing business, with the prices of your materials, overheads and other costs increasing. Allow your business to increase your prices at least once a year, but give your clients sufficient warning about the price increase. 4. Include the value of your time in your pricing Avoid committing the mistake of not including a salary for yourself – your time is valuable and you need to include it when calculating your prices. 5. Clients are not always looking for the lowest price Price is not always the topmost concern of clients. There are many clients who do not mind paying higher prices, particularly if they know they are purchasing exclusivity or your salon is located in a high-end or convenient location. 6. Price low, but smart A common pricing strategy for small salon owners, particularly new entrants into the sector is to price low just to get the work. Be aware that (a) a low price may signal a low quality service. (b) it may be difficult to raise prices later on once clients are accustomed to your low prices, (c) your start-up business is yet to develop economies of scale that makes it hard to compete on price. 7. Use discounts with care Discounts are great to clear out stock that has become outdated. Just make sure you don’t give out the wrong signal or give the impression that your business is in difficulty. Pricing is important for several reasons – it will determine the profit margins for your salon, and in the end, your own salary! Go to: www.lizmckeon.com

Beauty PROFESSIONAL IRELAND••••• 49

Retail Focus

Retail Focus Check out some great retailing products and displays.

ELEGANCE

With the highest quality ingredients and packaging Sothys s/s 2015 is delightful to have in any make-up kit. Whether you need to achieve classic nine-to-five elegance or a touch of glamour for evening - Sothys make-up will help you achieve a multitude of looks to suit your client’s every mood. Contact: www. chleoenterprises.ie. Tel: +353 1 408 0820

RADIANT

Thalgo has just launched its Silicum Anti-Ageing Foundation, which contains marine silicum and radiance enhancing biometric pigments. It offers the ideal skintone correction to enhance and reveal beautiful skin. Contact: www.thalgo.ie, Tel: +353 (0) 44 933 4602

PRETTY TICKLE

Mii’s handmade lashes (RRP €13.95) are a fabulously feather-light way to enhance your eyes whether you’re after subtle sophistication or full-blown glamour. They’re long lasting, durable and reusable. Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636, www.cofricosmetics.com

FAKER

Fake Bake Original Self-Tan Lotion’s (RRP €35.00) combines cutting edge, naturally derived tanning agents DHA and Erythulose which work with the melanin cells that lie in the top layers of the skin to develop into a beautiful, natural tan. Contact: Graham Anthony Ltd., www. grahamanthony.ie, Tel: +353 (0) 1 822 2711

THE ARTISAN

Artisan Nail Foil Remover Wraps are extra thick and durable and soak off gels, polishes and acrylics in a jiffy. Because they’re bigger than average nail foil removers you get ultimate nail coverage. They come in a box of 100 wraps. Contact: www.shop. artisaninternational.ie, Tel: +353 1 475 5460

50•••••Beauty PROFESSIONAL IRELAND

TATTOO PROTECTOR

Famous tattooist and fashion designer, Ed Hardy, has launched a range of tanning lotions designed to accelerate the results of sunbed tanning. Blowout features unique tattoo fade protectors and is formulated with a special anti-reddening complex that will develop a beautiful bronzed colour without any reddish tint. Contact: Bronze Direct on: 048 37525500 (fast code) or +44 (0) 2837525500 www.bronzedirect.ie

RENEWABLE

Pevonia’s new YouthRenew™ Tinted Cream SPF 30 contains shea Butter, Marine Collagen, Vitamin C and Green Olive extracts to deeply heal, hydrate, and rejuvenate skin for refreshed results. It launches in late June. Contact: www.pevonia.co.uk

SOS

Emergency Service is L’ANZA’s most potent hair healing system, a restorative – and potentially lucrative – insalon service that heals critically damaged hair. Based on Tissue Engineering Technology, this dual-phase salon service renews and restores mega-damaged hair with unparalleled result. Contact: www.lanza-hair.co.uk

SLIM ELIXIR

doTERRA’s Slim & Sassy Metabolic formula of grapefruit, lemon, peppermint, ginger, and cinnamon essential oils. Just add 8 drops to 16 oz. of water and drink between your healthy meals throughout the day to help manage hunger, calm your stomach, and lift your mood. Contact: Saradune Beauty Supplies, R132 (between Swords & Balbriggan), Corduff, Lusk, Co Dublin Tel: +353 (0) 1 870 9583

GENTLE REMOVAL

These towelettes gently exfoliate the skin while they soothe, protect and restore pH balance. Used daily, Anti-Ageing Cleansing Towelettes help prepare your skin for the Retinol Skincare AntiAgeing Regime. Contact: www.beautybrands.ie. Tel: +353 (0)1 458 6603

Retail Focus

PERFECT COMB

Due to the unique shape of afro-textured hair, it is also very prone to breakage when combed or brushed. Therefore, it is essential to choose the correct hairbrush or comb for this hair type. Denman have a wide range of brushes and combs designed especially for afro hair. Contact: www.denmanbrush.com

YO TOKYO

Check out Morgan Taylor’s 12-piece ‘Hello Pretty’ display. It’s a vibrant range of Tokyo inspired colours with a hint of Manga and Anime about their person! Contact: www.creativeacademy.ie, Tel: +353 1 4295122

NIGHT BEAUTY

BROWABLE

CAVIAR, IF YOU PLEASE!

SCRUB UP

Over the course of one night, Darphin Aromatic Renewing Balm (RRP €52.00) visibly helps enhance the skin’s appearance. It relieves feelings of uncomfortable “tightening”, improves skin’s suppleness, smoothness and softness, nourishes and revives the skin. Contact: www.darphin.co.uk

Matis’s Les Yeux Black Caviar Gel (RRP €86.55) has a unique texture and a slightly iridescent deep black colour. From the first application, the skin becomes hydrated and the eyes lights up. The skin is supple and firm ... for a velvety finish. Contact: www.spi.ie, or call, +353 (01) 460 5055

Mii’s Perfect Brow Pencil (RRP €15) transform brows from timid to temptress. Soft and effortlessly smooth, sweep on to neaten and define brows for a fabulously framed look. It’s all about the brows! Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636, www. cofricosmetics.com

ILUMA Intense Brightening Exfoliating Powder’s soft micro exfoliating blend removes debris and oil from pores while providing long-term hydration and anti-ageing benefits. Contact: www.renaissance-skincare.com, Tel: +353 (0) 1 832 1412

FATHER’S DAY So, we never know what to buy the men in our lives. Here are a few hints!

OPTIMUM

Let’s face it, men are getting more conscious of their skin. And that’s a good thing. Start them out on the best road with Payot’s Optimale range, which is designed to make the skin more comfortable and hydrated without any fuss! Contact: Graham Anthony Ltd., www. grahamanthony.ie, Tel: +353 (0) 1 822 2711

ANTI-FATIGUE

Elemis’s Anti-Fatigue Day Cream is a cunningly deceptive moisturiser – light in texture and yet intensely energising. It’s the perfect final act after shaving. Contact: www.elemis.com

SMOOTHER

MICRO Pedi Man (RRP €39.95 - Special Father’s Day Price €24.95) quickly and safely removes rough skin from heels and feet in seconds thanks to its unique micro mineral smoothing roller. Contact: www.micropedi.ie

Beauty PROFESSIONAL IRELAND•••••51

Education & Training

Teaching Matters

Derek O’Kelly of The Waverley Academy looks at how to enable learning

Teaching is changing. And here’s the evidence. There’s a major shift happening in how we others, and it’s happening across many industries and sectors. We’re moving towards enabling learning, as opposed to traditional teaching methods of “talk and tell”. And here’s the evidence: In education there seems to be a general consensus among the new generation of teachers that involving and engaging students in the learning process will produce better outcomes. A Primary School in Longford discusses with its young learners the topic for the class and the young learners ‘teach’ themselves using iPads. The teacher facilitates the process, summarises the learning and fills in any learning gaps. Mercy Secondary School in Inchicore Dublin has developed Ireland’s first “21st century classroom”. It’s designed to facilitate collaborative learning and combines creative approaches to learning and IT (with the help of AOL Ireland and Trinity college Dublin). The Gardaí The Gardaí have a new curriculum for their training college in Templemore. It was rolled out this year following a five-year revamp. The new curriculum is now based on discovery learning and solving real life situations. It replaces teacher led classroom, where piles of notes were heaped upon young Gardaí recruits In Sport In Sport Pep Guardiola (soccer manager) and Joe Schmidt (rugby coach Ireland) are being hailed as two of the greatest coaches of modern day sport. Their coaching strategies have a strong focus on 52•••••Beauty PROFESSIONAL IRELAND

encouraging players to take responsibility – working through problems and game plays as a team. It’s not about shouting or dictating - it’s about the group finding solutions. In Business The big corporations of this world such as Google, Apple and Microsoft have for many years championed the approach of collaborative problem solving. Some of the greatest innovations have happened among project solving teams of employees who are facilitated by their leaders in finding the ‘next big thing’. They prompt and challenge employees to come up with solutions and innovations, and provide the environment for it to happen. Enabling Learning So, it would seem that the collective minds are more powerful than the individual one. So your role as an educator and teacher should be shifting towards methods that utilise the collective knowledge, stimulate the minds, facilitate learning efforts and create an environment that will enable learning to occur. Celebratory Discounts & Advanced Training @ TWA The Waverley Academy is celebrating 20 years in business with massive discounts on courses and new advanced training programmes. Principal Derek O’Kelly says “Twenty years is a big milestone for us and we just thought it would be a nice way of saying thanks to students, therapists, hairdressers and Salon owners for supporting us down through the years. Many of our courses during the summer months will be discounted by nearly 50%.”

For more information on courses at The Waverley Academy phone +353 (0) 1 408 9769 or visit www.academy.ie

AS FEATURED ON

Education & Training

microlifting

The new age of Skin Needling

microlifting by Meso Vytal treats dull, tired, dry, wrinkles, congested & pigmented skins with 3 different treatment serum types to cater for all your clients needs To find out more about the treatment that is taking Ireland & Europe by storm contact info@mesovytalireland.ie or contact 01 8770877

Education & Training

BAAM AND LASH PERFECT TRAINING Lash Perfect offers training courses at venues throughout Ireland. These courses combine a good balance of the essential theory with the intricate practical application. These new skills are then to be practised in your own time and following the completion of a number of case studies you will receive your Lash Perfect certificate. “Our training courses are delivered by highly skilled Beauty Therapists and Lash Perfect Professionals, who have a wealth of experience, and will provide you or your staff with skill and confidence,” says Anne Woods, MD. 1. Semi Permanent Eyelash Extension Course. The course fee is €450 including vat. This includes your starter kit (7,500 lashes approx 30 sets of extensions). 2. Express Mink Lashes. ½ day training. The course fee including a kit is €350 including vat. 3. Russian Layering & Tahitian Feathering. The course is only open to certified Lash technicians. The course Fee including kit (20,000 lashes) is €700 + vat 4. Brow Perfect Eyebrow Extensions. Redefine the meaning of beautiful brows with our revolutionary new eyebrow

54•••••Beauty PROFESSIONAL IRELAND

extension treatment for filling gaps, defining shape, adding volume or creating a brow where there is no hair. The course fee is €450 + vat including kit. 5. The Hi Brow Professional Salon Workstation fits neatly onto a salon trolley or table top, providing a convenient and time efficient base from which to work. The cost of this Work Station is €495 + vat and also includes training for one Therapist. Contact: Baam Cosmetics on +353 (0) 1 4507573 or email: anne@baamcosmetics.ie

Education & Training

TRAIN WITH HELEN DUNNE doTERRA is a name synonymous with quality aromatherapy and it’s one that’s respected the world over. You can now be trained in Aromatouch and doTERRA techniques by Helen Dunne of Saradune. Helen trained 35 years ago in Bronwyn Conroy’s Beauty School. She regularly updates her skill set and knowledge and has used aromatherapy in her own life for many years. She’s a qualified Life and Business coach and a Wellness Advocate with doTERRA and teaches natural health to therapists as well as people in general. Helen’s classes are broken into segments and all carry the Carlton Institute Certificates which are insured by AIT. “These courses can be done in segments and then fit together like a jigsaw puzzle. Students grow in different directions and specialise in what they are good at,” Helen says. “For instance some start with Manicures to make some money when they get their certs

and then develop into nail technicians. Others love eyebrows or waxing and grow in that direction. Then there are those who go the holistic route and do massage and add on Facials, indian head or hot stone.” Sugaring Sugaring has come back after 25 years and after training with two different companies, Sukar, Alexandria and Shatis Helen teaches this every month and it is the best technique for those who cannot have waxing. “It’s very popular for that soft downy hair on the face or ingrown hairs down below. There is an increase in specialised waxing for this area as a speciality in salons and spas. The best thing is that there is no patch test necessary for sugaring,” Helen says. Contact: Saradune Beauty Supplies, R132 (between Swords & Balbriggan), Corduff, Lusk, Co Dublin Tel: +353 (0) 1 870 9583

Discover the professional electrolysis device of tomorrow • New Medical Standard electrolysis equipment from Apilus - The Apilus xCell • 56 times faster then conventional electrolysis • Extreme comfort and super fast 100% permanent hair removal results • Elegant design • 100% effective on all hair and skin colours • Meets all international medical standards • automatic calibration according to gender, probe, body area and hydration • Watch dog xcl security system • 11 treatments in one. • Skin test, hydration, tolerance and accessory tests. • Full training and trade in welcome contact Dympna at totalcare 061 620000

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Beauty PROFESSIONAL IRELAND•••••55

Classifieds/ Notices For Sale

SUNBED Ultrasun 160 watt sunbed, 3 facial panels and shoulder panel. €2,500 including delivery and installation

APLISONIX Ultrasound hair removal, as new boxed in original packaging. €2,000

DRY FLOAT BED German made Spa Bed Jouvence. Perfect condition, new water cover and thermostat fitted. €2,500

Beauty Therapy evidence files

Available now!

For further details please contact

Elaine Byrne | 087 2446555 | 045 409313 | Kildare Area

An innovative support package to help tutors and students achieve the evidence required to

Education/ Careers HELEN DUNNE Helen Dunne, a well-known beauty therapist in the sugaring and aromatherapy disciplines is currently looking for business partners now to spread the word of the doTERRA brand and natural health. She is now teaching short classes, which carry the Carlton Institute Certificates. If you’re interested in chatting to Helen about business opportunities phone her on: Tel: +353 (0) 1 870 9583

complete their qualification. Benefits: • No need to collate evidence • No need for additional teaching packs • Self-contained • Saves on staff development costs • Simplifies the internal/external verification procedure

For full details about what each unit will include and to see a sample unit visit

www.writeidea.co.uk For further information please contact The Write Idea T: +44 (0)1223 846 445 E: vtctorders@writeidea.co.uk

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Tel: +44 (0) 2380 684 500 www.vtct.org.uk

56•••••Beauty PROFESSIONAL IRELAND

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