IN THIS ISSUE: SPRING PRODUCT FOCUS • TRAINING • NEW BPI SPA • DAVID BOWIE TRIBUTE
Volume 7, Issue 1 March 2015 €5.20/£4.45
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Beauty Professional
THE TEAM Editor: Lucy Earley editor@beautyprofessional.ie Advertising: Chris Dunican advertising@beautyprofessional.ie
Welcome
Linda Horan advertising@beautyprofessional.ie Nominated as ’Best Business to Business Editor, 2013
Production Manager: Ruth Gunning Administration & Accounts: accounts@exigome.com Managing Director: Chris Dunican chris@exigome.com
Nominated as ’Best Business to Business Magazine, 2012’
Contributors Bronwyn Conroy Liz McKeon Maria Malone-Guerbaa Jennifer Rock Peninsula Business Services
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Editor's Note Dear Readers, Welcome, once again, to another fantastic issue of your Beauty Professional Magazine.
The beauty industry in Ireland is a constantly evolving one and we're here in 2016 to keep you up to date with training, retail treatments, products and equipment that will help you make the right decisions for your beauty or hair business. We chat to Gillian Moore-Brady - the Irish innovator behind Fuschia make-up, and we learn how to deal with an employee who goes out sick after their leave has been denied. Check out page 50. Sugar has been getting a bit of bad press recently, with comparisons to the tobacco industry! But how does it affect your skin? Bronwyn Conroy reports on page 51. Finally, we in BPI HQ were very sad to hear of David Bowie's departure from this earth. He was an inspiration not only musically, but through his fashion, hair and make-up. He ignited a fashion revolution in the 1970s with his futuristic 'out of this world' looks and glam hair and make-up styles. He was a true individual who touched us all in some way. As a tribute on page 26 our in-house MUA contributor, Maria Malone-Guerbaa has graced us in this issue with a showpiece attributed to the icon who inspired so many in our industry. I hope you enjoy this issue and I welcome any news you would like the world to know about! Oh, and Happy St. Patrick's Day and 1916 Centenary celebrations! Until next time, Love,
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Beauty Professional
contents
March 2016
4 Newsworthy! 12 The Rock Report On Vitamin A 14 16 20
BPI Skincare Products Our NEW BPI Spa Section Relax and revitalise Community Times Claudine King Brows & Beauty
22 Tanning Products 24 MUA Professional Products Get your kit on 26 David Bowie We pay tribute to the innovator 28 BPI Voices With Gillian Moore-Brady of Fuschia 30 32 34
Nail Bar Products Nail Professional Products Cover Feature Dylan Bradshaw - Train with the Best!
36 Hair Professional Products 38 Dylan Bradshaw Cathal Walshe on training 40 In the Salon Products 42 Salon Equipment Products 44 CIDESCO Newsletter 46 GA Distribution Advertorial 48 Retail Focus Products 50 Human Resources Absent without leave 51 Business of Beauty Bronwyn Conroy & Liz McKeon 52 Education & Training 56 Wordsearch
Beauty PROFESSIONAL IRELAND••••• 3
News Worthy
News Worthy
TRADE FAIRS AND YOUR BUSINESS You will improve your business by either attending as a beauty professional or involving your business in a trade show. From global data collected by the Center for Exhibition Industry Research (CEIR) it
seems to be a good business decision. For example: 88% of the attendees at a trade show usually haven’t been seen by a member of your company’s sales staff before 70% plan to buy one or more products. 76% of attendees ask for quotes; 26% end up signing purchase orders. 72%
VTCT PARTNERS WITH SKYNCARE
SWEET SQUARED’S NEW SHOW FORMAT
Vocational Training Charitable Trust (VTCT) is pleased to announce a new partnership with laser technology supplier, Skyncare, to ensure its colleges and private training providers have the equipment they need to deliver level 4 beauty therapy, laser and IPL qualifications. Skyncare will now act as the VTCT recommended supplier of laser equipment, which has been developed with training facilities in mind. VTCT approved centres will benefit from a 10% discount on Skyncare’s laser device; the Biocare-one. This all-in-one platform technology boasts multiple safety features as well as the ability to perform the advanced treatments that will be included in the VTCT level 5 qualification – currently in development. For information on the Beauty sector qualifications offered by VTCT visit www.vtct.org.uk. For further information about Skyncare’s laser technology, call +44 (0) 1730 239 579 or email info@skyncare.co.uk
If you attended Professional Beauty Excel London on the 28th and 29th of February, you'll have experienced a different show format from Sweet Squared. The company has announced that they are taking the next step towards creating a more personalised show experience for their customers. Since their first trade show in 2011, the award-winning distributors have had their sights set on something more than just a ‘travelling discount store’ and instead aspired to create an environment to connect, inspire, surprise and delight new and existing customers. The new show format will mark the first time Sweet Squared has not sold product on their stand, allowing customers to experience first-hand, Sweet Squared’s brands and products as well as interact and get to know some of the brand’s Education Ambassadors. Show deals and products will still be available to purchase across the brands, however they will be delivered direct to the door of the customer (excluding Waxperts® and
4•••••Beauty PROFESSIONAL IRELAND
of visitors say the show itself influences their buying decisions. So on that positive note, keep these dates in mind: Irish Beauty Show: 13th and 14th of March 2016 Professional Beauty Ireland: 25th and 26th September 2016
MoroccanTan® who will continue to sell product). So there’s no need to cart heavy bags around shows. In addition to their new show format, for the first time eve, Sweet Squared deals will be available online, in stores and over the phone. Go to: www.sweetsquared.com Sweet Squared's Co-Founder, Samuel Sweet blogged the move towards a more interactive show: samuelsweet. wordpress.com/2016/01/13/showtime-for-a-change/
News Worthy
BEAUTYBOARD'S UK EXPANSION BeautyBoard.ie, one of Ireland’s leading beauty supply and training specialists has announced its expansion into the UK. The company will launch Ecuri Semi-Permanent Make-up Training across the UK. “We are thrilled to partner with Ecuri Cosmetics and launch this innovative brand into the UK,” commented Director and Head Trainer of BeautyBoard.ie, Tina Newman. “Their passion and dedication for making quality products is already well known. It is an honour to be able to represent this brand and design new training programmes alongside their team.” "Ecuri Cosmetics has been producing state of the art semipermanent make-up machines and consumables in Europe since 1984. The company revealed that Ecuri has already successfully introduced the world’s first Stem Cell Technology treatment into beauty salons and hair restoration clinics in 2014, and while this treatment is still very new, it looks to be one of the next big things in 2016!" Tina added. Alec Kurucz, CEO of Ecuri Cosmetics said: “We are delighted with our partnership with BeautyBoard.ie and look forward to introducing our products to the UK and Irish market. There is a synergy between our two companies that we feel will result in an exciting relationship for both of us. We have already introduced Microblading into Ireland and will begin training in Scalp Pigmentation, Stem Cell and many other semi-permanent courses as of February 2016." To learn more about the Ecuri, expansion plans, or to book a training course, contact Beautyboard's sales team on +353 (0) 45 944 751 or email: tina@beautyboard.ie. Visit the website: www.BeautyBoard.ie
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RETRACTION In our last issue we printed the incorrect distributor details for the brand Nouveau Lashes (page 29 - Retail Focus). We would like to apologise for this error. Nouveau Lashes is distributed by The Beauty School. For more information on the brand go to: www. thebeautyschool.co.uk/nouveau-lashes/
www.diamonddesignsuniforms.com Tel: 042 9746333 Beauty PROFESSIONAL IRELAND••••• 5
News Worthy
INSANITY TAN SPONSORS THERAPIE MISS NORTHERN IRELAND 2016 Insanity Tan has been announced as the sponsor of the Therapie Miss Northern Ireland 2016 contest. The heats take place across the province
PERSONALISEONLINE LTD SOLE DISTRIBUTOR OF CANTONI UK UK company Personaliseonline has been announced as the sole distributor for the Cantoni brand in the UK and Ireland. The appointment comes after decade of successfully supplying the hair and makeup industries with its superior ranges, Personaliseonline will distribute Cantoni’s collection of make-up, hairstyling and manicure equipment. A dynamic company based in the
before the grand finale on the 16th of May at the Europa Hotel in Belfast. The lucky winner of the contest will not only win an all-expenses trip to the Miss World Final, but also receives prizes including £5,000 worth of treatments from Therapie Clinics, the use of a Fiat 500 car for one year from Donnelly Brothers, and one year’s Free spray tanning from Insanity Tan. Insanity Tan is a hypoallergenic tanning range that is made from natural and organic ingredients to create gorgeous colour for any occasion. “Sponsorship of Therapie Miss Northern
Ireland is a perfect brand fit for Insanity Tan. Not only does it enable us to reach a target demographic across the region, but the many different looks that the models will create on the catwalk will allow us to show off the tans to their fullest. It’s an exciting contest and we are looking forward to working with event organisers ACA Models,” Marketing Director, Gerry McBride commented. For more information, visit www. insanitytan.com or contact Irish distributor Bronze Direct +353 (0) 1 636 3138 / +44 28 3752 5500
Republic of San Marino, Cantoni has a philosophy of design, quality, functionality and superb customer service. The company serves many prestigious companies including: L’Oréal, Clarins, Estée Lauder, Bare Minerals, Max Factor and Elizabeth Arden. For further information, please call: Jonathan Kern +44(0)20 3137 1374. Email: jpk@personaliseonline.co.uk
LIZ MCKEON'S BUSINESS RETREAT NEW PROFESSIONAL SKINCARE BRAND LAUNCHES Skincarepro is an exclusive distributor for Dr Irena Eris professional skincare products and beauty treatments, which is launching throughout Ireland in 2016. Dr Irena Eris skincare was founded in 1983 by a doctor of pharmacy. The brand is a member of the Comite Colbert, a French luxury brands association together with brands such as Guerlain, Chanel and Dior. Skincarepro offers free training, business and marketing support, ongoing retail promotions and a 24/7 online ordering system. Dr Irena Eris Prosystem productssolutions are designed exclusively for use in beauty salons and spas. To find out more please visit www.skincarepro.ie www.drirenaeris.com 6•••••Beauty PROFESSIONAL IRELAND
NIMUE’S NEW SALES EXECUTIVE Nimue has announced the recent appointment of Niamh Sweeney as Nimue Sales Executive for Southern Ireland. Niamh has vast skincare experience and fell in love with Nimue while working with it in a salon environment. She is bringing that passion to the brand’s existing and prospective clients. If you are interested in meeting with Niamh please contact the Nimue office on: +353 01 219 0292
Liz McKeon’s Salon Owner Business Retreat took place in Gran Canaria in January and was a resounding success. “I’ll miss this amazing place and the wonderful people on the trip but I will be returning home having had nothing short of a life changing experience, which will not only strengthen my business, but me as a person,” said Touchell Thaddeus of La Touche Beauty. “I’ll be in debt forever to a very special lady who is an inspiration and someone I am blessed to call a friend. Thank you Liz McKeon. Your business retreat is the best thing I could have done for my business but also (and more importantly) for myself as an individual and salon owner,” she added. Fancy a trip of a lifetime? Then get ready for ‘2017 – Your Best Year Yet’ Salon Owner Business Retreat in Gran Canaria. To check out 2016, visit www.lizmckeon. com/retreat. Places are limited for 2017. To register your interest - email: liz@ lizmckeon.com
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News Worthy
1 Therapists from Urban Escape, Carrick-on-Suir and KarMa Beauty, Caherconlish receive their eléni Training Certificates. (L-R) Audrey
Rose Ryan, Jennifer Kearns, Claire O’Hara (Urban Escape, Carrick on Suir), Fiona Fuller (eléni Skincare), Lorraine Bresnan, Lorraine Casey (KarMa Beauty, Caherconlish)
WELCOME: ELÉNI SKINCARE eléni Skincare may be recently new on the scene but within just a few months it has already become recognised in Ireland as an exceptionally effective professional and homecare collection. Created in South Africa by renowned
TIMA COURSES ANNOUNCED The International Make-Up Academy (TIMA) has announced a new full-time course the 'Ultimate Make-Up Artist Diploma & Creative Studies' course, which promises to offer everything make-up artists need to start their career. The course runs from September 2016 until June 2017. TIMA has also added social media and business classes to the course as well as hair, fashion, styling and photography. Go to: www. theinternationalmakeupacademy.com, or send an email to info@tima.ie 8•••••Beauty PROFESSIONAL IRELAND
clinical research specialist, Piet Meyer, eléni is his latest success having revolutionised the treatment of Psoriasis 25 years ago with his worldwide Exorex brand. Treatments are designed to deliver real results through liposomal delivery of next generation actives, yet offering a
truly memorable treatment experience. Treatments are also complemented by homecare that restores confidence through advanced technology-based product development. To have one of the eléni team contact you: team@eleniskincare.com or Facebook.com/eleniskincare
CREATIVE ACADEMY'S NEWS - MARIAH'S ROCK!
KUNG FU PANDA ON XPOSÉ
Singer and nail namesake Mariah Carey announced her engagement recently to James Packer. Like many brides-to-be, the all-important ring photo (rumoured to be worth $7.5 million) meant showing off her mani. Nail tech Sunshine Outing used Gelish 'Pink Smoothie' as the base, a dusting of 'Water Field', and 'Am I Making You Gelish? for a sparkling finish to top it off.
In conjunction with the release of DreamWorks Animation’s film Kung Fu Panda 3, Gelish has just introduced the Kung Fu Panda Collection. TV3’s Xposé heard about the new collection and popped along to Creative Academy to try it out on Friday the 22nd of January. Xposé’s presenter Kate spoke with Cliona Sweeney – Creative Academy's Cork Educator about the new range. For more information call Creative Academy on +353 (0) 1 4295122. Go to: www.creativeacademy.ie
International News
BEAUTY DÜSSELDORF’S ANNUAL SHOW Beauty Düsseldorf takes place from the 4th to the 6th of March 2016 and encompasses not only the exhibits presented by well over 1,400 exhibitors and brands but also a beauty expert programme. In excess of 130 events and topical panel discussions at the expert meeting points and the central Meeting Point shed light on the most varied aspects of professional cosmetic services. The ranges are wide, varied and versatile allowing visitors to benefit from diverse continuous education options. Supermodel Eva Padberg (pictured here) is the guest star at the Beauty Talk sharing her exciting projects and beauty secrets at the Meeting Point in Hall 10 on Sunday, 6th of March. All events at the expert programme are included in the admission price. Go to: www.beauty.de
GHD APPOINT NEW GLOBAL EDUCATION MANAGER ghd recently appointed Dafydd Rhys Thomas their new Global Education Manager. Dafydd will be supporting all global education teams with any training needs as well as working with ghd on launches and events throughout the year. Twenty-six-year-old Dafydd has an impressive profile within the industry, with British Hairdressing Awards accolades under his belt.
COLOR WOW ANNOUNCE CREATIVE COLOUR DIRECTOR Color Wow has the announced the appointment of Nicola Clarke (pictured here with supermodel Kate Moss) as Creative Colour Director. Nicola is the master colourist behind the looks of celebrities such as Kate Winslet, Gwyneth Paltrow, Cate Blanchett and Scarlett Johansson. She is regularly called upon to get the world’s stars red-carpet-ready. 10•••••Beauty PROFESSIONAL IRELAND
SPRING HAIR With spring in the air (and in the hair) we decided to showcase this pretty shoot by Hensmans Training Academy a UK-based City and Guilds accredited centre, where
students complete all training within a salon environment. As part of their training the apprentice stylists created a stunning collection this month with soft, romantic spring styling.
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The Rock Report
The A Bomb Jennifer Rock examines the world of Vitamin A. Back in 1913 two biochemists working at the University of Wisconsin discovered a fat-soluble nutrient they named Vitamin A. It’s hard to be deficient in this plentiful vitamin if you live in the western world, as it’s readily available in dairy products and meat. However, its deficiency (unfortunately very common in the developing world) can cause sight problems. In the world of skincare, with every article promoting any given concept there is another that quickly provides a counteracting argument. This is not the case with Vitamin A. Vitamin A is a law all to itself - adored, respected, researched and endorsed by all professionals ranging from GPs, dermatologists to facialists. So to recap: Vitamin A presents in the skincare-loving forms of retinol or retinyl palmitate. Both are antioxidants, however, retinol is more potent. When applied to the skin retinol is converted into retinoic acid. Retinoic acid basically tricks the skin into becoming youthful again. It resurfaces the skin, softening wrinkles, making fine lines disappear. It is a common denominator ingredient in over the counter, salon, cosmeceutical - and clinic products alike It is not experiencing a fad or craze or experiencing a short-term marketing campaign. It simple is the Holy Grail is dubbed the bestkept secret in skincare to guarantee true results. Why? For whom? You may ask? The simplest answer may be to question: why not? What skin 12•••••Beauty PROFESSIONAL IRELAND
type is it not for? The reality is that to cause any physical and visible changes within the skin you need Vitamin A. This fountain of veritable youth comes in many formats and carries some unfortunate misconceptions with it Many hear the term Vitamin A and automatically presume it thins, sensitises, causes excessive shedding, and the negative list goes on. There are plant, fat, alcohol and acid forms. Not all formats have the same response within the skin. I think it is important to note that we all have Vitamin A within us, light depletes it; so by applying it topically we are merely pumping back into the body what it has inside it. Everyone’s ability to easily absorb the vitamin varies, and as a result respect and patience is needed in order to acclimatise steadily and readily to this key ingredient. If you have pigmentation, acne, scarring, rosacea or ageing clients who wish to truly repair the skin from within and you wish to give them the best opportunity to have beautiful skin - then opt for Vitamin A.
Jennifer Rock, Brand Ambassador for IMAGE Skincare. Email: jennifer@ renaissanceproducts.com
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Regeneration Cream USP: Over the years the synthesis of hyaluronic acid in the body reduces and degradation increases. The result is a loss of volume, a sagging facial contour and wrinkles, giving the face an old and tired appearance. EGF Regeneration Cream is a new product formulated using hyaluronic acid and epidermal growth factor, which has proved highly effective in treating wrinkles and signs of ageing. Contact: www.facialaestheticsireland.ie, Tel: +353 86 845 6050. See Facial Aesthetics Ireland at stand K43 at Irish Beauty Show for VAT Free offers.
Techni Liss Booster USP: The Techni Liss Booster is perfect for age prevention. It contains both high and low molecular weight hyaluronic acid and optim hyal that work together to achieve optimum skin plumpness. It restores substance and density to the skin and adds long-lasting smoothness by stimulating the skin’s natural production of hyaluronic acid. It also reinforces existing hyaluronic acid and prevents it from breaking down. Contact: www.gadistribution.ie, Tel: +353 (0) 1 822 2711
Laneche Collagen Moisturiser: USP: The first signs of ageing appear when the level of collagen in the skin starts to decrease. The vitamins, provitamins and plant-based deep-working micro collagen in this new Collagen Booster Cream intensively stimulate the skin. The skin is not only nourished, but it's also stimulated into producing its own collagen again. Available in salon and retail size. Contact: www.beautyproductsireland.com, Tel: +353 (0) 52 613 6433
Hydro-Oleo Active Home Care USP: Dr Irena Eris Hydro-Oleo Active is a new professional treatment and range of homecare products formulated for dry and dehydrated skin for all ages. Our skin contains about 20% of water accumulated in the body. However, water tends to evaporate from the skin, especially during winter because of the strong winds, low temperatures and heaters inside our houses. The Hydro-Oleo process results in a 35% improvement in skin hydration, a 47% reduction in red and a 39% reduction in wrinkles. Contact: www.skincarepro.ie
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Youth Shield USP: This unique Youth Shield Red Current skin collection is designed to banish the early signs of ageing while preventing breakouts; without dehydrating the skin. Potent anti-oxidants of Red current, magnolia bark and elder work together to deliver Vitamin C and anti-oxidants inhibiting the inflammatory process of the skin, which contributes to the ageing process. Combined with the sustained release of microencapsulated Tea Tree Oil the signs of breakouts are reduced and skin is left clear and calm all day. Contact: www.annemcdevitt.com, Tel: +353 (0) 1 677 7911
Hydra3Ha Hydrating Gel Cream USP: Hydra3Ha contains a patented natural extract from the wild Boletus mushroom, which activates the genes responsible for the management of the skin’s water resources, helping the skin to regulate and maintain its own moisture content to maximum efficiency. Coupled with high molecular weight hyaluronic acid this gel cream has been created to suit younger skin with normal to combination oil flow, or in summer during times of high humidity when a lighter textured cream is preferred. Contact: www.chleoenterprises.ie, Tel: +353 1 408 0820
Pearlesque Moisturiser USP: This ultra-nourishing facial moisturiser contains rose of jericho and algae extract which work in conjunction to boost the skin’s hydration levels, strengthening the skin’s cellar structure and reducing sensitivity. A complete survival blanket for the skin, this moisturiser will illuminate the skin resulting in a pearly, glowing complexion. Contact: www.voya.ie
Reconstruction Serum USP: Using unique liposomal technology and powerful matrixyl peptides eléni’s Reconstruction Serum works by stimulating collagen and hyaluronic acid production both essential factors in the reduction of fine lines and wrinkles and ensuring significant improvement in skin hydration. It's beneficial for all skin types as liposomal technology delivers selected active ingredients much deeper into the epidermis and dermis, promoting the health and collagen-production efficiency of our skin cells. Contact: www.eleniskincare.com, +44 28 9581 1800
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of Lough ne lakeside waters d island in the pristi de clu se a land, on od ed wo rch nt Pe by ancie Resort is surrounded ture na of ds un Erne, Lusty Beg Island othing so rse yourself in the so uility. nq tra d an where you can imme lm mplete ca ge of an oasis of co e tiv ac re and take full advanta mo away. For res and stresses slip including Just relax as your ca of outdoor activities e mm gra pro l ful a ers off g aranteed to blow types, Lusty Be d off road driving, gu an g tin oo sh n eo archery, clay pig away the cobwebs.
Welcome to the relaxing and calming world of BPI Spa. It’s our new section that eats, sleeps and breathes everything Spa! We take a look at the latest news, products and spa inspiration. Time for green tea and a relaxation moment! LEAVE IT ON Nimue’s new leave-on mask is a nourishing overnight face mask treatment with a complex of actives to re-charge the skin, resulting in a plump, moisturised and radiant skin. It contains cyclotetrapeptide -24, lindera strychnifolia root extract and geranyl geranylisopropanol (GGP). It's also a retail option. Go to: www.nimueskin.com
THE MARKER’S EXTRA OFFERINGS
To tie-in with its spa offerings, the Marker Hotel has introduced personal training, wellness retreats and a new menu as part of its Equilibrium philosophy. The award-winning Marker spa treatments include the Lomi Lomi massage which is renowned for its balance restoring principles and focuses on the alignment of the heart, mind, body and soul. Other treatments include reflexology and the Spirulina wrap, a glacial lava shell treatment using 100% natural ingredients that are beneficial to the entire system. The Marker introduced its Equilibrium philosophy in 2015 in response to a growing demand from its guests and customers who like to indulge by dining out but also like a large selection of healthy food choices, those who enjoy exercise, but also indulge in relaxation.
DIFFUSED Voya has brought out new reed diffusers in four different olfactory voyages: Lavender, Rose and Camomile, African Lime and Clove, Ginger Chai and Mandarin and Cedarwood and Bergamot. Go to: www.voya.ie
FILLER Impress your spa clients with Payot's Techni Liss Filler, a targeted and immediate anti-wrinkle solution for a ‘youth touch-up’. Hyaluronic spheres find their way into the wrinkle indentation and swell on contact with the water contained inside the epidermis, to smooth the skin surface. It also contains Vitamin C for its rejuvenating properties and soft powders that reflect the light, leaving your client happy and wanting to bring it home with them - perfect for aftersales! Contact: www.gadistribution.ie, Tel: +353 (0) 1 822 2711
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BPI Spa
Beauty PROFESSIONAL IRELAND•••••17
BPI Spa
MINI MONART LIFE!
The five-star Monart Destination Spa has announced a focused brand new Monart Life Mini break and it’s packed with rejuvenating and detox ‘me limited with those treatments and classes all within a 48-hour time frame, ideal for ess mindfuln on focusing time'. It’s a series of cleansing treatments combined with classes mind. and fitness; offering guests the time to recharge the body and with an Upon arrival get straight into the relaxing pace of the luxurious world class spa relaxation degree 360 Indian Head Massage followed by relaxation time in the unique cooling dark room. Head for the Sauna Ritual - an age-old tradition of heating and rapidly the enjoy to ed encourag then are the human body to increase blood circulation Guests Lounge. Garden the thermal suite journey before a light evening meal at
PRO-FOUND Profound Skin Care’s Advanced Performance Glycolic Cleanser is an extraordinary low PH glycolic facial wash that acts as an exfoliator, make-up remover and skin toner in one! Used at home or in a professional environment its multitasking properties has many different actions on the skin. It de-greases the skin before professional peels and the unique formula of glycolic acid dissolves dead cells, clears pores and lightens the skin. Its agedefying properties prevent and treat breakouts and is suitable for both men and women. Contact: sales@ annemcdevitt.com Tel: (+353) 0 1 677 7911
CAVIAR TIME
The action of this fluid serum is to mainly prevent skin ageing and reduce wrinkles. Containing Salmo Ovum, an innovative oil and microcapsules with Omega 3 and 4 fatty acids. Its fine, creamy texture allows for better skin penetration. Go to: www. juliettearmand.ie
HYA STATE Sothys Hydra 3 H Hyaluronic Serum is a highly effective Intensive hydrating serum formula with a blend of low molecular weight hyaluronic acid and restructuring complementary active ingredients to regenerate the skin and lastingly restore its moisture. Contact: www.chleo enterprises. ie, Tel: +353 1 408 0820
18•••••Beauty PROFESSIONAL IRELAND
SPA DECOR Looking for some inSPA-ration? Check out some images from the Akasha spas in London and Amsterdam.
THE BEAUTY OF BOTANICALS THE SCIENCE OF CND™
CND, Gardenia Woods, Bright Citron and Cucumber Heel Therapy and the logo are trademarks of Creative Nail Design, Inc.
Launching March 2016
©2015 Creative Nail Design, Inc.
Escape on a journey of relaxation. Our botanical spa collection delivers a new level of treatment benefits for beautiful results. 4-step system lets you customise services with a choice of fragrance moods and add-ons for deeper care. Let the indulgence begin. Inspired by nature. Rooted in science. New CND™ Spa Collection. WANT TO KNOW MORE? Call us on 01 408 91 91 go to sweetsquared.com or visit us at the Irish Beauty Show, 13-14 March
Distributed exclusively in the UK and Ireland with love and respect by Sweet Squared Authorised CND distributor partners: Dublin 01 408 9191, Edinburgh 0131 333 3180, Glasgow 0141 427 7735, Manchester 0845 200 0311, Ellisons 0845 130 6126
Community Times
A King of Beauty Ever wonder what it takes to go out on your own as a beauty business owner? BPI caught up with Claudine King of the recently opened ‘Claudine King Brows & Beauty’ on South William Street to find out Where did you train originally? I began my career 11 years ago at the renowned Bronwyn Conroy Beauty School in Dublin - where I received my Diploma from the Confederation of International Beauty Therapy and Cosmetology (CIBTAC). Further qualifications were awarded through training at Make Up For Ever and The MakeUp Room. I have attended many courses to hone my skills, including: Chleo Enterprises Training School, French Cosmetics Ltd. and CND. I have secured advanced techniques with waxing, facials, YUMI lash perming, CND Shellac and Gelish nails. What is your business ethos? To provide exceptional service to our very important clients. We understand that no two sets of brows are the same and there is never a “one-shape suits all” when it comes to perfecting a sculpted and well-groomed brow! Our customers experience the very best of precision threading, giving the cleanest results with that “mini-facelift” feeling. Our therapists are highly-qualified brow specialists with extensive knowledge, offering the very best of treatments. When did your new salon open and what‘s the 'bread and butter‘ of the business going to be? We opened on 1st December 2015 and I’m delighted 20•••••Beauty PROFESSIONAL IRELAND
to say that we’ve been busy since day one! The most popular treatments at the salon are brow threading, tinting and facial hair removal. The ability to provide painless threading is just one element that makes us stand out from the crowd. We also use a customised blend of tinting products to suit each individual hair colour, finishing the brows beautifully. How much market research did you carry out before opening your business? I have extensive market knowledge from my background working in Dublin salons for the past number of years. South William Street is an excellent location as it’s so accessible and so once I found the perfect home for Claudine King Brows & Beauty, I knew there would be no stopping us! What did you consider when drawing up your business plan? There were many considerations when drawing up the business plan. We needed to establish our customer base, secure in the knowledge that we had the perfect location, talented and dedicated staff offering a world-class service. I was meticulous about every detail of the brand and I am very lucky to work with an extremely talented bunch to get the business up and running.
claudinekingbrows.ie
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Irish Tanning
Spring Tan
Beauty pros know that it’s all in the prep when it comes to tanning. Extend and beautify this spring...
MOROCCANTAN
MoroccanCleanse USP: Get your clients’ skin ready for the tanning season with the aromatic Honey Orange Blossom infused MoroccanCleanse. It has been perfectly designed to be used as a daily treatment to thoroughly cleanse, hydrate and balance the skin. Infused with a blend of organic and sustainably sourced argan, rosehip and raspberry seed oils and enriched with organic aloe vera, this invigorating body cleanser refreshes, softens and soothes the skin. Contact: www.sweetsquared.com, or Tel: +353 (0) 1 408 91 91
TAN ORGANIC
MOROCCANTAN
MoroccanButter USP: To keep a spray tan beautifully moisturised this luxurious MoroccanButter, with a light fragrance of Honey Orange Blossom, uniquely combines the benefits of organic argan oil, coconut oil and a blend of essential vitamins to leave skin feeling soft and silky. Contact: www.sweetsquared.com, or Tel: +353 (0) 1 408 91 91
ELEMIS
Total Glow Bronzing Moisturiser for the Face USP: This gradual tan day cream instantly moisturises the skin, enhances the complexion and subtly builds an even, natural looking tan. Enriched with rice bran oil, skin is left feeling soft and velvety smooth, with a beautiful golden glow that creates the perfect base for make-up. Go to: www.elemis.com
22•••••Beauty PROFESSIONAL IRELAND
Silk Oil USP: UK celebrity and health and fitness guru, Melanie Sykes, joined TanOrganic at the prestigious K Club to launch Silk Oil, a luxurious spray body treatment. Silk Oil is a moisturising spray treatment with all the benefits of a tan. Made wholly from natural ingredients and suitable for all skin tones, it’s formulated with a unique blend of 8 different natural plant oils including borage seed oil, argan oil and orange peel oil that actively hydrate the skin for up to 7 days and protect the skin with easily absorbed anti-oxidants. Contact: www.tanorganic.com
GRADUAL MOISTURISERS
USP: Already causing quite a stir with their spray tan range, the Insanity Tan retail range has been extended to include a luxurious Gradual Facial Moisturiser. It contains potent antioxidant and anti-ageing white tea extract and aloe vera, and a highly moisturising Gradual Tanning Moisturiser that can be used to build a light tan or extend and enhance the life of your spray tan. RRP: Gradual Facial Moisturiser 50ml RRP €32.00. Gradual Body Moisturiser 250ml RRP €16.95 Contact: www.insanitytan.com, Tel: +353 (0) 1 636 3138 / +44 (0) 28 3752 5500
Organic and Hypoallergenic Tanning & Skincare Collection
DISTRIBUTED BY:
www.insanitytan.com
www.bronzedirect.com
Tel: 02837525500 (UK) / 016363138 (Ireland) @twitter.com/Insanity_Tan
Instagram @ InsanityTan
Tel: 02837525500 (UK) / 016363138 (Ireland)
MUA Professional
Making Up Make up for a very dreary winter with the fun of stocking up your spring/summer kits
PAYOT
Stick Couvrant Pâte Grise USP: Inspired by Payot's famous Pâte Grise, this high-coverage concealer is recommended for regular or occasional minor spots. Enriched with shale extract, the iconic active ingredient in Pâte Grise, this product purifies and conceals specific blemishes. It's a high-coverage tinted stick that naturally camouflages unsightly minor spots to give clear skin and an even complexion. Contact: www.gadistribution.ie, Tel: +353 (0) 1 822 2711
PUI PUI
CC Colour Correction USP: This very airy and soft foundation combines the properties of an effective comfortable foundation with a nourishing anti-ageing cream. Blending subtly with the natural skin tone it contains active ingredients that hydrate the skin and reduces fine lines and wrinkles. It evens the complexion, hydrates the skin, improves skin elasticity, combats skin ageing and has a natural coverage with a subtle sheen. Contact: www.beautyproductsireland.com, Tel: +353 (0) 52 613 6433
HI BROW
Soft Eyebrow Pencil USP: It’s the latest product range from The professional eyelash design company Lash Perfect. These wax based pencils with a smooth finish are designed to be used individually or to complement the rest of Lash Perfect's products and treatments. With five shades, there is a colour for everyone: Soft Dove, Light Brown, Dark Brown, Charcoal Brown and a Medium Brown to give more options. Contact: www.lashperfect.ie, Tel: +353 (0) 1 4507573, anne@baamcosmetics.ie
MAKE UP FOR EVER
Multi Use Powder Foundation USP: This multi-use formula can be applied as a foundation or setting powder. Formulated with exclusive vegetal-coated biomimetic pigments, this formula allows for buildable coverage with a natural matte finish. Its lightweight, non-chalky texture blends seamlessly with natural skintones for a long-wearing, flawless complexion. Contact: www.makeupforever.ie
24•••••Beauty PROFESSIONAL IRELAND
FUSCHIA
Megan’s Face Kit USP: Introducing Fuschia’s Megan’s Face Kit, a professional collection of six shades to easily contour, highlight, sculpt and shape the face. The colours have been specifically chosen to bring out the best of any facial features and can be used on the eyes, face and brows. The colours are held in a beautiful black case and each of the six pans are large in size to ensure the face kit is long lasting. Contact: www.fuschia.ie, Tel: +353 (0) 41 980 1562
ARTDECO
Fashion Colours Spring/Summer 2016 USP: Freshen up your make-up routine with the new Spring collection designed by Talbot Runhof, inspired by the latest S/S’16 catwalk brights and prints. With antiageing ingredients like hyaluronic acid, collagen boosting blue sea kale and Vitamin the range will add a polished and pretty edge to the overall look. Contact: www.chleoenterprises.ie, Tel: +353 1 408 0820
NEW CID
I-glow USP: If you’re looking to transform your client’s skin in a sweep of glory, these marbelised glow powders have an easy, silky smooth application. The baked formulation has light reflective pigments that mimic the skin’s natural radiance. With soft application to the apples of the cheeks, face and neck you will bring out your client's natural beauty. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 427 6199
NEW CID
i-groom USP: The i-groom comes in a neutral shade to suit all brow colours. It shapes the brow along with an in-built eyebrow brush to groom brow hairs into place. The New Cid range of products boast professional formulations as well as aesthetically pleasing, futuristic packaging that looks functionally fabulous in any makeup kit. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
GET SET TO GLOW with
Delivers deep absorbing nourishment and a natural long lasting tan 1 - 4 Hour Wash-n-Wear
Argan Oil Infused
6 Professional Solutions
Direct from Australia, exclusive to Sweet Squared Order online at sweetsquared.com call our Award Winning Customer Care Team on 01 408 91 91 or visit us at the Irish Beauty Show, 13-14 March Distributed exclusively in the UK and Ireland with love and respect by Sweet Squared Authorised distributor partners: Dublin 01 408 9191, Edinburgh 0131 333 3180, Glasgow 0141 427 7735, Manchester 0845 200 0311
MUA Professional
A Gift Given
BPI takes a look at David Bowie’s gift to the world of beauty, while showcasing World-renowned MUA, Maria MaloneGuerbaa‘s tribute to the star Born on the 8th of January 1947, David Robert Jones changed his name to the more memorable ‘David Bowie’ when he embarked on his professional career as a musician in 1963. It was in the 1970s that Bowie‘s career really came to fruition after the release of ‘Space Oddity’ in 1969. After that followed ‘The Rise and Fall of Ziggy Stardust and the Spiders from Mars’. The ‘70s also marked the start of his reinvention from a fresh-faced youth into his alter-ego, Ziggy Stardust. Bedecked in clothes and make-up never before seen by the public eye he was the epitome of androgenyous glam-rock chic. While other glam-rock bands were on the 26•••••Beauty PROFESSIONAL IRELAND
mediocre side and fell by the wayside, Bowie went on to be a huge figure in popular music for over five decades, and was considered by both critics and musicians as an innovator. During his lifetime he sold an estimated 140 million records worldwide. So whether your favourite single is 1980’s ‘Ashes to Ashes’ or 1983’s ‘Let’s Dance’ or the wonderful ‘Space Oddity’ or if you simply loved his style, you will have to agree that the world is definitely a less-interesting place without him!
MUA Professional
MAKE-UP ARTISTS PAY TRIBUTES TO DAVID BOWIE: Using the Kryolan brand Maria Malone-Guerbaa created these tributes to Ziggy Stardust. Maria says: “David Bowie was such an influence on everyone in the music world. He had that brilliant talent and ability to reinvent himself over and over. He was unique - a great loss.” “Bowie was and always will be the definition of creativity,” Nichola Graham of Ur MakeUp. “Make-up Artists around the world owe
David Bowie a huge debt. By associating with some of the most talented MUAs in the industry early in his career, he shone a spotlight on what we do and gave huge credibility to our work as well as some great iconic imagery. Bowie didn‘t just
inspire trends - he created a movement of young people ready to explore and see the world in a different way. He made androgyny acceptable, accessible and exciting,” Chris Rowan, Make-up Artist, Make Up For Ever.
Beauty PROFESSIONAL IRELAND••••• 27
Beauty Professional Voices
Fuschia Blooms
BPI Editor, Lucy Earley, chats to Gillian Moore-Brady, founder of Fuschia MakeUp What does 2016 have in store for Fuschia? 2016 is set to be another very exciting year for all of us at Fuschia Make-Up. Over the next few months we are expanding across the business in a number of ways. We will be moving into our purpose built warehousing facility, which will include our management offices and a training centre. We are thrilled to be in the process of acquiring more retail locations and on the back of that will be expanding our rapidly growing team. Along with new products being launched, we are also working closely with connections we have made abroad; developing relationships with international distributors. All-in-all a very exciting year ahead! What‘s your latest product launch? We have recently launched, with a hugely positive response from customers and the press, our Signature Brush Collection (15 piece set) as well as Mink Lashes (pictured above) and a gorgeous contour collection called Megan’s Face Kit (pictured on the right). In the coming months we will also be launching new shadow collections that will excite all Fuschia Make-Up beauty fans! How do you balance family and work life? I’ve just had my third child and going from two to three children is a juggling act to say the least! I’m sure it is all to do with the amount of hands I have! The kids are great and family comes first. I am very fortunate to have a great team of people around me. My management team are incredible and I have really learned to delegate over the last few months. That, coupled with super childcare, means that I can spend time in the office and know that the kids are 28•••••Beauty PROFESSIONAL IRELAND
well cared for. That’s not to say that I’m not walking around with matchsticks in my eyes at the moment from the night feeds! But I wouldn’t be without either. Fuschia is most certainly my fourth child. Do you think the industry is making somewhat of a recovery? Absolutely, we are so fortunate to have had exponential growth since we began, but 2015 was a super year for business both in retail and wholesale. I am more than confident that 2016 will continue to be a year of growth for all of us at Fuschia MakeUp and we look forward to growing our relationship with both new and old customers around the country.
Go to: www.fuschia.ie
Award Winning Irish Make-Up Company
FREE
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Fuschia Make-Up, Scotch Hall, Drogheda, Co. Louth, 041 980 1562 Fuschia Make-Up, The Pavilions, Swords, Co. Dublin, 01 813 8549 info@fuschia.ie, www.fuschia.ie
Nail Professional
Nail Bar
Pretty nails, product shots and industry news...
THE NEW ORLEANS COLLECTION FROM OPI IS NEW FOR S/S 2016 WITH LACQUERS, GELS AND ADD-ONS. WWW.HENNESSYHB.IE
Classic bridal shade from Jessica
CHECK OUT THESE SWATCHES FROM THE KUNG FU PANDA RANGE BY MORGAN TAYLOR WWW.CREATIVEACADEMY.IE
The perfect bridal shades from OPI: Privacy Please, Alpine Snow and Rosy Future www.hennessyhb.ie
UBER COOL NAIL STAMP ‘DREAMCATCHER’ FROM CAPTION NAILS WWW.YOUNGNAILS.IE
VINYLUX IN THE VERY ARTY ART VANDAL SHADES WWW.SWEETSQUARED.COM 30•••••Beauty PROFESSIONAL IRELAND
Nail Professional
Sweet Spring
It’s all about prettiness this spring! With some really cute and sophisticated edges, as well as essential nail bar products.
CND SHELLAC AND VINYLUX
New Flirtation range (March 2016) USP: Evoke a subtle, sensual femininity with the new Flirtation Collection from CND. “This season, sweet, creamy pastels are inspired by modern lace and embroidery for a delicate and refined glamour,” says CND Co-founder and Style Director Jan Arnold. “Nails will be slim, oval and glazed with tender shades of coral and lilac, blushed with the spark of deepening allure. Flirtation’s code allows you to be irresistible.” Contact: Sweet Squared Ireland +353 (0) 1 408 91 91. Go to: www.sweetsquared.com
YOUNG NAILS
Ultimate Finish USP: Seal in the gloss on any nail look with Young Nail’s Ultimate Gloss Gel Sealer. It’s launched in March and is now curable in both LED and UV lights. It’s the perfect sealer to pop over bridal nails to keep the bride happy! Contact: Young Nails, info@youngnails.ie, Tel: +353 (0) 8991200
GELISH
Vitagel USP: For those clients whose nails are in trouble VitaGel is a Vitamin Enhanced UV & LED cured Nail Strengthener range. It’s a salon only system that's available in two different strengths: 'Strength' for maintaining natural nails and 'Recovery' for thin and damaged nails - so there's something for any type of Nail trauma. It can be used on its own, under Gelish or under regular Nail Polish. Contact: www.creativeacademy.ie, Tel: +353 1 4295122
CAPTION
Resort Collection USP: Caption has just launched its spring / summer Resort Collection - evoking those hot summer days. Caption Nail Polish contains LacQ3 Technology, which wears as tough as gels with a mirror-like shine. It air dries three times faster than regular polish. It also promises to stay chipfree for two to three times longer with soak-free instant removal. Contact: Young Nails, info@ youngnails.ie, Tel: +353 (0) 8991200
32•••••Beauty PROFESSIONAL IRELAND
OPI
New Orleans Collection USP: It’s Mardi Gras every day with these new shades from OPI for spring 2016. The New Orleans Collection by OPI features 12 gorgeous new nail lacquers and matching GelColors that take nails and toes from beignets at Café du Monde all the way to nightcaps on Bourbon Street in style. The collection personifies the city's gumption and joie de vivre with shades like: ‘I’m Sooo Swamped’ (creamy green), ‘Humidi-tea’ (nude shimmer) or ‘Let Me Bayou a Drink’ (blush pink). Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
OPI
Avojuice Bring on the Juice USP: These Avojuice minis are bursting with natural moisturisers and luscious aromas that delight your senses and juice up your skin. Packed with real fruit extracts and an entire menu of soothing, nourishing ingredients, the Avojuice range is designed to give your skin, hands and nails a light refreshing drink of moisture, perfect as a retail add-on for Mother’s Day 2016. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
MORGAN TAYLOR
New Essentials Collection USP: The secret to professional manicures and pedicures that last is proper preparation. Equally important are products that work for the nail technician by providing instant, quality results. Morgan Taylor provides the perfect balance of these two principles with their new launch of Essentials; a line of nail prepping products with fast acting and mild formulas. Contact: www. creativeacademy.ie, Tel: +353 1 4295122
MORGAN TAYLOR
Kung Fu Panda Collection USP: In conjunction with the release of DreamWorks Animation’s film Kung Fu Panda 3, Gelish introduces the Kung Fu Panda Collection. This masterful collection includes six thrilling shades that complement the newest character in the Kung Fu Panda universe – Mei Mei, a fearless and fun-loving, ribbon-dancing panda. It’s time to unleash your inner warrior with bold colours this season. Contact: www.creativeacademy.ie, Tel: +353 1 4295122
A Passion for Hair and Beauty
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NEXT DAY DELIVERY INSTORE AND ONLINE ON ALL ORDERS OVER â‚Ź75* *T&C APPLY
Call a flair store near you Tralee 066 7117070 Galway 091 771535 Naas 045 898501 Finglas 01 8641086 Kilmainham 01 6713239 Cork 021 4345464
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www.flair.ie 09/02/2016 10:18
Front Cover Feature
Cover Story BPI Editor, Lucy Earley, recently chatted to award-winning hairdresser Dylan Bradshaw and his salon and academy educator Cathal Walshe to discuss the Dylan Bradshaw vision of education and training in the ever-growing hairdressing Industry courses are fantastic but can you use them dayto-day in your salon? We recently developed a course in the Dylan Bradshaw Academy 'Cutting for your Client' for this reason. I truly believe that even the most talented hairdresser is capable of losing a client with poor consultations and by not listening to want their client really wants. 'Cutting for your Client' provides Stylists with the necessary consultation skills as well as the tips, techniques and inspiration needed when introducing a trend - which can be easily styled and maintained confidently at home.
Cathal Walshe, Artistic Educator @ The Dylan Bradshaw Salon & Academy
Dylan Bradshaw, Owner and Creative Director of Dylan Bradshaw salon & academy When and why did you establish the Dylan Bradshaw Academy? The db Academy was something I had always wanted as I was frustrated with the lack of high quality and professional hairdressing courses in Ireland. In 2012, we opened the doors of the db Academy in a state of the art premises at 56 South William Street, Dublin 2. Daily, I work with an exceptional, experienced, highly-trained and artistic team. Their talent and drive keeps our salon at the forefront of Irish hairdressing. My belief and passion is that ongoing education is the foundation for a successful career in hairdressing. I want beginners to hairdressing to receive the best training - so we went the extra mile to develop superior course content, aligning selected modules with field leaders so students are learning the most up-to-date techniques from the best in the business, and for this we were accredited by City & Guilds. What will hairdressers learn who attend one of your courses? Our Academy offers various creative-led courses, but as a salon owner I would be very strategic in what courses I personally choose for my team. You need to look at your choices long term to determine what value it will bring back to the business. Trend and Catwalk themed 34•••••Beauty PROFESSIONAL IRELAND
What advice would you give to someone thinking of embarking on a career in hairdressing? To wear comfortable shoes! But seriously if someone was thinking of a career in hairdressing I would highly recommend it. Hairdressing is increasingly seen as a very attractive career option for school leavers, mature students or professionals looking for a change. It is an exciting and portable career that affords many options from working in a salon, film, television or indeed establishing a business. How important is ongoing training and education? Once you have qualified and are in full-time employment, don’t let your education stop there. Remember to invest in yourself and your future, keep up-to-date on cutting and colour techniques, new treatments or services as that hunger for growth and personal development will get you very far in this business. We have developed courses in the Academy to help you throughout your career in hairdressing - from our 18-Month City & Guilds Certified Diploma in hairdressing for beginners to PreGraduation Finishing Schools for 4th Year Apprentices and part-time courses in cutting and colour for qualified stylists. What is the most enjoyable part of your job? There's so much I enjoy about my job as a part of the creative team and as a db educator. Personally, the most rewarding and therefore enjoyable aspect is having the opportunity to work with our students and apprentices as they grow and develop during course term.
Discover more about the courses offered at the Dylan Bradshaw Academy on www. dylanbradshaw.com or email academy@ dylanbradshaw.com Telephone: +353 (1) 6719353.
BECOME A VISIONARY Don’t be a follower. Realise your potential with the help of the Dylan Bradshaw academy. Choose from our selection of masterful courses in the art of hairdressing, where creativity meets practicality. » Part-time courses in cutting, colour & styling » Trainee courses including pre-graduation finishing school for 4th years » Full time city & guilds diploma in hairdressing & barbering
www.dylanbradshaw.com P R E S T I G I O U S E D U C AT I O N I N A W O R L D - C L A S S A C A D E M Y
Hair Professional
Spring Back
Hair is taking a turn for the better in 2016! More style and product solutions for your salon!
KADUS
KARDASHIAN BEAUTY
Perms are coming back! USP: The perm is definitely making a come back. It’s not happening too fast, but it’s definitely being introduced again. It will be a softer and looser look rather than the spiral ‘80s look. The most popular of perms nowadays are a body perm and a root perm. A body perm is a slight wave and large curls from root to tip. It adds a lot of volume to your hair giving it the body and movement needed to lift flat hair. The Kadus range will achieve perfect perming for your clients. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
Black seed oil range USP: A great in-salon and retail range, the Kardashian Beauty black seed oil range adds effortless luxury for volumised and beautiful hair. Black Seed Dry Oil is a nutrient rich treatment and styling aid that rejuvenates and nourishes hair so it appears strong, thick, smooth and gloriously shiny. With volumising hair spray, dry shampoo and conditioner and excellent styling and finishing products your clients will be feeling like a celeb in no time. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 427 6199
DENMAN
DB SIGNATURE TOOLS
SHU UEMURA
OROFLUIDO
Gold Brush USP: The annual Golden Globe Awards ceremony honouring the best of talent in TV and film took place recently in Beverly Hills. The Denman team gifted Award nominees, celebrity stylists and media with a specially commissioned, limited edition, 24-carat gold plated Classic Styling brush. If you’re feeling a bit Hollywood you can get one for yourself! Contact: www.DenmanBrush.com
Blow Dry Perfector USP: Shu Uemura Art of Hair has launched its first oil-in-spray blow dryperfector. It’s a new effortless time saving blow dry perfector that reduces blow dry time and effort up to x2 for the ultimate smooth and pliable blow dry. Formulated for medium to thick hair, long or short, colour-treated or not. The unique oil-in-spray texture facilitates blow-drying while giving hair a perfect cosmetic touch thanks to the same gliding agents found in make-up foundation. Contact: www.shuuemuraartofhair.com
JOICO
LumiShine™ Repair+ Demi-Permanent Liquid Colour USP: The future of hair colour just got a lot brighter. JOICO introduces LumiShine Repair+, a permanent crème and demi-permanent liquid colour, which leaves hair 100% replenished and re-strengthened with up to twice the shine. Whether someone is looking for a whole new look, just a slight update, or grey is starting to stray way too much and too early. Contact: +353 (0) 45 856490 or log onto www.xpertpro.ie
36•••••Beauty PROFESSIONAL IRELAND
Straightening Irons USP: These professional straightening irons contain Nano-Ceramic / Titanium Plates that hydrate and add shine to the hair. Ceramic heaters in each plate ensure an even and constant heat. This adds shine, while closing the cuticle. There’s a 360 Degrees swivel cord: for ease of use with less stress on cord. Contact: www.dylanbradshaw. com. Tel: +353 (1) 6719353.
Orofluido Original Beauty Set USP: If you’re looking to stock a great Mother’s Day gift - this original elixir from Orofluido along with the Orofluido Eau de Parfum is a definite mammy pleaser. Similar to the olfactory effect of combining body lotion with perfum to enhance the experience, the amber fragrance with a vanilla foundation will lift the senses and complement the soft hair effects of Orofluido. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
SCHWARZKOPF PROFESSIONAL
BC Repair Rescue USP: When hair becomes badly damaged, the outer layer (cuticle) becomes rough. BC Repair Rescue replenishes the inner structure of the hair, meaning damage caused in the last one to three years can be repaired with just one application. The Nutri-Shield Serum is a dual-action serum that replenishes the hair structure while protecting against damaging UV rays and temperatures of up to 230°C. Contact: www.schwarzkopf-professional.co.uk
Come see us at the show Stand C10 25-30% OFF PRODUCTS
SINEAD CADY LAUNCHES HER NEW BOOK THE MAKEUP CHAIR HANDBOOK
COME VISIT US AT THE IRISH BEAUTY SHOW, RDS AT STANDS B28 AND K26 New
LIVE DEMOS AND MEET AND GREETS INCLUDE SINEAD CADY PIPPA O’CONNOR TARA O’FARRELL KATE MC CORMACK CHARLENE FLANAGAN MARIE THERESE BYRNE SUE BROPHY JEN TOODOLLYMAKEUP MORRIS
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Technology
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13/02/2016 7:54 p.m. 1/2.indd 1 Megawhite
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Hair Professional
Training Time Cathal Walshe, Educator at Dylan Bradshaw Academy talks about studying at the db Academy
I work as an Educator in the Dylan Bradshaw Salon & Academy. I thoroughly enjoy the role as I have a real love for teaching and helping people develop their skill. I am also a part of the Dylan Bradshaw Creative Team. I would highly recommend a career in hairdressing. It offers many career paths that you can go down, from working in a salon, to developing into a freelance artist; working in education and training to editorial work - the list is endless and can be combined in many different ways. Starting with the basics, at the db Academy our educators will bring students step-by-step through the different aspects of hairdressing and the industry itself. The City & Guilds syllabus includes units such as health and safety practice, client consultations, retail and professional product knowledge, cutting, colour and styling etc. Students are continuously assessed through City & Guilds with both practical observations and online testing. The db Academy is already offering an internationally recognised qualification with the City & Guilds Level Two Diploma in Hairdressing and we are constantly developing our course options and content to elevate that standard. The db Academy offers extensive work experience opportunities for the students. All aspects of working as a hairdresser are taught and students get work experience in these different areas. The work experience complements the training modules and the students gain hands-on experience in a professional setting. During course term we provide scheduled work placement days in the Dylan Bradshaw salon. This will occur at different stages of the course, as your skills develop, so students will experience salon life as a 1st, 2nd, 3rd or 4th Year Trainee. Work experience is not restricted to the salon environment. For example, we have collaborated with Dublin City University (DCU) on their annual fashion show, Shave or Dye, The Dublin Festival of Fashion Look book which was featured in over 40,000 copies of the Daily Mail, The Persil Irish Fashion Awards, 14 and various other shoots and 38•••••Beauty PROFESSIONAL IRELAND
shows. Working on these projects allowed our students to work to a brief, creating looks and styles to match that brief and to work under pressure. Time management was key to the success of each of these collaborations. This type of experience is invaluable and may not be available elsewhere. We have recently introduced an 'End of Year Graduation Photo shoot' to our curriculum. Students have the opportunity to work with a professional photographer to shoot two different editorial looks. The hairdressing industry is currently experiencing a skills shortage – not just in Ireland but worldwide. Internationally, hairdressers who have been trained in Ireland or the UK are in demand because the standard of training is so high. The db Academy City & Guilds qualification is internationally recognised, making securing a hairdressing job internationally more achievable and allowing graduates to travel with their new qualification and skills. Hairdressing is an amazing career. It is a creative and technical skill and so isn’t just for one type of person. The beauty of the hairdressing industry is that there is such a variety of personalities, styles and individuals. It is our job at the academy to nurture talent to help our students become the hairdressers they want to be. To be a great hairdresser, you must be willing to keep on top of trends and be willing to refresh your skills and keep up-to-date with the latest techniques and treatments. Constant education and refresher courses are vital. Depending on how driven and diligent a person is, there are opportunities for someone to take their career to the next level, open their own business or develop and manage their brand. Seeing students progress from barely being able to hold a scissors and comb, to the completion of some beautiful haircuts at the end of the course term is so rewarding. Once you have qualified and are in full-time employment, don’t let your education stop there. Remember to invest in yourself and your future. Growth and personal development will get you very far in this business.
1 Cathal Walshe
Go to: dylanbradshaw. com for information on courses.
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In The Salon
Beauty 101
Clients will be flocking to you this spring for de-fuzzing and lash beautifying. Be prepared!
NOVALASH
American Volume USP: Developed by Novalash Master Trainer, Sophia Navarro, American Volume has been designed to achieve thicker, fluffier and more natural looking lashes for longer. The training for American Volume is centered around a ‘Foundation’ technique that’s been proven to help eliminate obvious gaps along the lash line as clients’ natural lashes shed, creating a more natural and sophisticated look and longer wear time between maintenance appointments. Contact: www.novalash.com
BARBER PRO
Post Shave Cooling Mask USP: The Barber Pro Post Shave Cooling Mask is a sheet mask that covers the face and neck. Simply apply after shaving to cool and soothe the face while nourishing and hydrating. As well as being ideal to reduce redness, the mask is also infused with collagen as an anti-ageing treat and all in just 15 minutes! Contact: www.flair.ie
WAXPERTS
Rosie Pearl USP: Rosie Pearl Strip Wax is perfect for experienced therapists with regular waxing clientele. Formulated for sensitive skin types, and with elastic-like properties, it adheres brilliantly to more difficult finer, thinner hair types. With an aromatic and energising Jasmine fragrance and a wax guaranteed to give clients the most comfortable waxing experience. Contact: www.waxperts.ie
DIAMOND DESIGNS
Salon Fashion USP: Get your salon / spa looking even more stylish with well-tailored staff members. Diamond Designs has great offers. Contact: www. diamonddesignsuniforms. com, Tel: +353 042 9746333
OUTBACK ORGANICS
ERICSON LABORATOIRE
HIVE OF BEAUTY
LASH PERFECT
Opal Wax USP: In the treatment room, exceptional fluidity means Opal Wax applies smoothly and thinly, with none of the ‘strings’ or tackiness common with natural resin waxes. In an inspired move, the dried wax even changes colour from dark to light mauve when ready to lift, taking the guesswork out of setting times for busy therapists. Try it for yourself when it launches at Irish Beauty on the Bronze Direct stand G28,13th & 14th of March. Contact: www.bronzedirect.com. Tel: +353 (0) 1 636 3138 / +44 (0) 28 3752 5500 (UK)
Brow Waxing Kit USP: Offering your clients a professional brow waxing service ensures your business meets clients’ expectations, while also creating a new and lucrative revenue stream for your salon. HIVE® of Beauty’s new Brow Waxing Kit offers salon and brow bar owners the perfect opportunity to increase their customer offering. Go to: www.hiveofbeauty.com to check out your nearest Irish stockist.
40•••••Beauty PROFESSIONAL IRELAND
Enzymacid Range USP: This surface peeling technology treatment range from Ericson Laboratoire dramatically improves the quality of skin tissue. Mechanical action results in the removal of superficial layers and dead cells. The instant chemical action smoothes skin with a lighting effect. It will help to remove wrinkles and excessive pigmentation. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
Lash FX training USP: Lash perfect has teamed up with Lash FX to offer eyelash extension training to Beauty Colleges. The training is a full day and is BABTAC and the Guild accredited. The training includes a starter kit with all products required by the students to become an expert! Contact: Baam Cosmetics. Tel: +353 (0) 1 450 7573 / +353 (0) 87 242 7510 or anne@baamcosmetics. ie
FOR SALE/ TO LET Distribution & Training Facility This is a fantastic opportunity for a business to purchase or rent a state of the art Warehousing & Training Facility in the Dublin 15 Area. Size: Extending to 9,000Sq.Ft The premises comprises of; * Fully fitted warehousing facilities with high bay doors to the rear. * Two training rooms, one for face & one for Body/Spa which are fitted out to an exceptional standard. * Large open plan offices on the ground floor. * Two futher offices on the 1st floor. * Kitchen/canteeen facilities. * Numerous toilet facilities.
The unit would be suitable for anyone currently running a distribution business who is looking to move location or expand. It would also be ideal as a start up premises as it is in a walk-in condition.
Minimum of 3 years lease considered but long term let/purchase preferred.
For all enquiries contact Joseph Fagan at J.F. Fagan & Associates. 087 250 6322
Salon Equipment
Spring It!
Spring is finally here! Take a look at some new products to help attract clients - and make your life easier too!
CANTONI
Beauty therapy in style USP: If you’d love to introduce some stylish funtionality into your salon / spa or mobile business then check out the Cantoni range. Cantoni Light Boxes have become essential tools for manicurists, beauticians, hairdressers and make-up artists on the move. For studios, salons and academies, Cantoni’s new Linea-Unica ranges of fitted RGB LED mirrors, make-up stations and stand-alone units offer more permanent solutions. Contact: Cantoni’s UK and Irish distributors Personaliseonline. Call: Jonathan Kern on +44 (0) 20 3137 1374. Email: jpk@personaliseonline. co.uk
BEAUTY PRO
LASH PERFECT
WILD WAVE
SKINMATE
Product Warmer USP: There’s nothing quite like the luxurious feeling of a warmed product being applied on the skin. BeautyPro product warmer is the first of its kind to warm multiple products at the same time. This Product Warmer has the capacity to hold four individual glass jars with lids (included). With over 1200 pre-orders before launch - this new innovation from BeautyPro has been well received by industry professionals. Contact: www.flair.ie, Tel: +353 (0) 45 898501
Tanning Lamps USP: Tanning season will be here very soon. Introducing the new Wild Wave tanning lamps from industry leaders - Cosmedico. The unique wave design offers extra heat and a higher UV output - meaning outstanding tanning results and a longer lasting tan for your clients. Choose from Wild Wave Blue or Wild Wave Red for either a revitalising effect or a relaxing effect. Contact: www.bronzedirect.com. Tel: +353 (0) 1 636 3138 / +44 (0) 28 3752 5500 (UK)
BENTLON
Podo Gold Rotate Chair USP: It’s a professional podiatry chair with the ability to rotate 180°. The ideal solution for smaller practices with 3 electro motors for height, back and seat angle. This pedicure chair combines all of the aspects needed by a professional pedicurist to be able to work efficiently and comfortably. It has a very high working height, stability and is easy to use. Available with double or one single leg support, in 10 different colours. Contact: www.beautyproductsireland.com, Tel: +353 (0) 52 613 6433
42•••••Beauty PROFESSIONAL IRELAND
Retail Stand USP: You will get a very comprehensive catalogue of products when you order the new Lash Perfect Retail Stand. It will attract your clients’ attention with its professional finish and with the range of after products including mascara, the Lash Perfect Finishing Glaze, the Lash care kit and semi-permanent eyeliner. Contact: Baam Cosmetics on (+353) 1 450 7573 / (+353) 087 2427510 or anne@ baamcosmetics.ie
Diamond Peeling, Photorejuvenation and Microcurrent USP: Skinmate is a 3-in-1 wonder machine that could free up space in your salon or spa. The Diamond peel treatment provides a nonsurgical skin refinish. Photorejuvenation with several spectrum colours targets acne, mature skin and aged skin. Microcurrent sends low frequency microcurrents to stimulate muscle tissues underneath the skin, lifting, toning the jaw, neck and facial tissues. Treatment products and comprehensive instruction manual included. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
NATURA BLISS
Pedi Spa USP: The natura bliss pedi spa is a smartly tailored pedicure chair that doesn’t need plumbing or electricity. This chair has a host of features - a reclining back and adjustable footrest, a stainless steel removable basin and armrests that incorporate a manicure working surface. Ideal for brows, manicures and pedicures. Available in a choice of laminates and fabrics to suit any colour scheme. Contact: www.flair.ie, Tel: +353 (0) 45 898501
CIDESCO Newsletter
THE CIDESCO WORLD CONGRESS IS COMING TO TOWN! “Ladies and Gentlemen. For the first time in the history of our beautiful profession we come together in Brussels as beauty specialists from different countries to establish an International Committee of Esthetics and Cosmetology,” Georges Dumont. The suggestion for this meeting was the dream of Jacques Poirsons, teacher of Esthetiques in Paris. This first meeting of international beauty therapy representatives, which took place on 27th December 1946 attracted people from Belgium, France, Holland, Switzerland, Hungary, Poland and Sweden. Having been founded in Brussels, its headquarters are located in Zurich, Switzerland. Comité International d’Esthétique et de Cosmétologie – CIDESCO, is the World Standard for Beauty and Spa Therapy. Membership is open to the leading schools, colleges, beauty centres of the world, qualified CIDESCO therapists, and students looking to achieve a superior level of training and the CIDESCO Diploma qualification which is recognised worldwide. The goals set at that time remain the same today although the scope of their training has broadened as the industry has grown but the core values remain the same: V Establish and uphold the highest standards of Beauty and Spa therapy throughout the world. V Promote Aesthetics on an international basis. V Promote the exchange of professional knowledge, new developments and information through regular marketing activities, networking events and at our annual international Congress. V Create recognised training centres that lead to the CIDESCO Examination and CIDESCO Diploma. Each country where CIDESCO is offered has its own ‘Section’ which upholds the standards and constitution of this global organisation. 44•••••Beauty PROFESSIONAL IRELAND
CIDESCO was first introduced to Ireland in 1979 and since then it has established itself as the leading qualification in the field of Beauty & Spa Therapy with 27 accredited colleges, training Therapists to the highest International standards and is the most sought after qualification in our industry and many salon owners will seek to employ only, CIDESCO qualified therapist. The Irish section are very proud to announce that in September of this year, the CIDESCO World Congress is coming to townDublin Town to be specific. At the 2014 congress held in Athens, CIDESCO Section Ireland bid to host the 2016 Congress with the support of Failte Ireland and the Dublin Convention Bureau. They were successful in winning the bid to bring this internationally renowned event to Ireland and have been busy organising what promises to be The Event of the Year, on the Irish Beauty Calendar. Titled ‘Into the Deep’ the theme of the congress is to explore the deeper levels to which therapies and we as therapists are now working, as well as exploring the guidelines and ethical issues that arise as a result of this. There will also be a number of leading national & international medics who work in the area of Aesthetics and Cosmetic Surgery and they will look at the relationship between themselves and the Beauty Therapist along with the various pre & post-operative procedures and treatments that we can and should perform, as well as the importance of
creating stronger and closer ties between the professions and services that we offer. The Congress, which starts on 22nd September, runs over 5 days and will attract therapists from all over the world. An amazing program of events has been organised as part of this and such is the expectation for the gathering of these therapists, that Professional Beauty has teamed up with Section Ireland and will now run its Dublin exhibition in association with the CIDESCO congress. Professional Beauty are predicting that this will be the most successful Irish exhibition ever, as many leading International Brands who do not normally exhibit here, have booked to do so. Such is the level of interest in it, that the organisers of the famous BOLOGNA trade exhibition have agreed, along with section Italy, to allow section Ireland two enormous promotional events amongst its many global exhibitors, to encourage them to visit Dublin in September and partake of the congress. Over the coming issues of Salon Ireland we will be putting the spotlight on some of the amazing speakers that have been secured to present at this fantastic congress as well as revealing more about the various events that will be taking place, what you might like to attend and how to book for any of these. Watch this Space! For more information go to: www.CIDESCOireland2016.com
It’s the Beauty Event of 2016 Ireland is honoured to host the CIDESCO World Congress in September 2016. Staged in Association with the Professional Beauty Exhibition, it is a Not to be Missed Event. Join with hundreds of overseas delegates for this momentous occasion, honouring our Beauty Profession and take part in the 70th Birthday celebrations of CIDESCO International. Kick Off is 22nd September running until 26th with a Gala Dinner on Sunday 25th. Check out our web site for the full program of events including the most exciting lecture program ever staged in Ireland. Bring your team, meet up with old classmates and play your part in making even more History in Dublin, in 2016
www.CIDESCOIreland2016.com •
email: CIDESCOIreland2016@advantagepco.ie
Cidesco Ireland
@Cidesco_Ireland
BPI Advertorial
GA Distribution Ltd
BPI takes a look at the profile of one of Ireland‘s most important beauty distributors
GA Distribution Ltd has been quietly building on its already extensive portfolio of brands, further developing its reputation as one of the most established and respected distributors in Ireland. Following the restructuring of the business after the transfer of Decleor to L'Oreal in May 15, the company's aim is to provide existing and new clients with everything they need to progress their salon or spa business - from salon furniture to skincare and everything in-between! A high quality one-stop-shop for the professional beauty industry! Professional brands the company has acquired recently include Alpha-H, Delarom, Karite and Fake Bake, which sit alongside consumer favourite Payot and professional favourite Dermeo. DERMEO is at the forefront of innovation and offers a comprehensive range of aesthetic devices to provide today's clinic owner with cutting-edge solutions to consistently deliver proven results: slimming, drainage, tightening, anti-ageing and acne treatment. With the increasing demand for high-tech aesthetic treatments, forward-thinking salons are adding these services to their menu. GA Distribution Ltd will also be taking on the distribution of new skincare ranges, along with a new make-up line. DELAROM, a superb essential oil and plantbased spa line will be launching their long-awaited 46•••••Beauty PROFESSIONAL IRELAND
professional treatments in the coming months, while PAYOT has a programme of new lines launching throughout the year. ALPHA H, a media-favourite cosmeceutical line that already graces some of the top salons and spas worldwide, continues to wow customers and professionals in equal measure. Pioneering tanning brand FAKEBAKE is proving ever popular with salon and spa clients living up to its accolade as one of the leading tanning brands in Ireland. Completely new to the GA Distribution stable is KARITE PARIS a range of beautiful face, hand, hair and body products which we know will be a winner with clients – as a gift for a friend or themselves! The products are formulated with 100% shea butter and presented in colourful eye-catching packaging. Coming soon to a salon near you. GA Distribution really is leading the way in the professional beauty market. They continue to deliver unequalled customer service, supporting clients in all areas of their business from retail and education through to staff incentives and consumer promotions; enabling those clients to achieve greater levels of success. The personal service they provide is becoming rarer in an ever-evolving industry - but it is at the core of their business and something they will not compromise on.
For more information contact: GA Distribution Ltd www.gadistribution. ie +353 (0) 1 822 2711
Retail Focus
Easter Focus
Here are some great ideas for your retail area this spring. Think - Mother's Day!
NEW CID
New CID Cosmetics ‘Award-Winning’ Collection will leave the skin beautifully primed, lips glossy and moisturised and groom the brows in a overall polished look. Contact: www. hennessyhb.ie, Tel: +353 (0) 21 4343436
FENG YOU
Have some Kung-Fu fun with Morgan Taylor’s new Kung Fu Panda lacquer range inspired by the characters and backgrounds of Kung Fu Panda 3. Contact: www. creativeacademy. ie, Tel: +353 1 4295122
PLUMP AGAIN
When a client is concerned about loss of elasticity, lack of firmness and wrinkles you can help them with Dermica Laboratoires’ EGF Regeneration Cream, a new biotech cosmetic product formulated using Hyaluronic Acid and Epidermal Growth Factor (EGF), which has proved highly effective in treating wrinkles and signs of ageing. Contact: www. facialaestheticsireland.ie, Tel: +353 86 845 6050. See Facial Aesthetics Ireland at stand K43 at Irish Beauty Show for VAT Free offers.
REGENERATION
A regenerating treatment foundation that is a two-in-one product - skincare and foundation, Academie Regenerating Treatment Foundation is available in 5 shades. With 13% active ingredients that include Japanese Rice Extract and imperata cylindrical it fights against the deterioration of the dermal tissue. Available as a stand complete with five testers. Contact: www.frenchcosmetics.ie
48•••••Beauty PROFESSIONAL IRELAND
GET FLIRTY
Get going with Flirties' Brow Retail Starter Pack. In addition to their existing products for brows and lashes this range is professional quality and clients will find it easy to recreate the best brow looks. Available as a full starter kit on special offer or as single items including: brow gel liner (five shades), brow pencil (four shades), brow fix, brow palette with two colours, wax and highlighter (five different shade palettes), collagen camouflage powder (two different shades). Go to: www.flirties.co.uk. Tel: +44 1261 833106
NEW ORLEANS
Evoke the fun of Mardi gras and Cajun cuisine delights with OPI’s New Orleans collection - from the verdant green of ‘I’m Soo Swamped’ - to the melange of spice and peach that is ‘Got Myself into a Jam-balya’. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
CERAMIC
The db tool range is an extensive collection of professional salon tools. We focus on the db Squared Ceramic Brushes, which allow you to bend and curl the hair to achieve a minimalist look. They are made using ceramic and ionic technology, which helps to diminish static in the hair. Contact: www.dylanbradshaw. com
Retail Focus
REVIVE
L’Oréal Professionals Pro Fiber has three levels depending on the hair’s condition. The Revive range is for damage level 1, typical symptoms include a dry texture, a lack of shine and thinning ends. Revive Serum has a lightweight texture for fine to medium, normal to slightly damaged hair caused by frequent heat styling or general daily abrasions. This vibrant fragrance is a mixture of lemon and honey. Go to: www.loreal.com
FOUNDATIONS
Artdeco’s Long Lasting Foundation is a light liquid make-up with buildable coverage. Containing hyaluronic acid it’s adaptable to the needs of the user; pores are visibly refined and complexion appears smoother. With its oil absorbing active ingredients, the foundation reduces the oily shine of the skin and gives it a naturally matte finish. Contact: www.chleoenterprises.ie, Tel: +353 1 408 0820
BRIGHTER
Matis has just launched this new serum which corrects skin tones and banishes skin pigment defects. It has a light texture and not only unifies the overall complexion, but also helps to diminish wrinkles, sun spots and imperfection marks. Go to: www.spi.ie
LASH IT
Combinol Velvet Lashes is an innovative eyelash and eyebrow conditioner that helps to enhance the look of eyelashes and eyebrows. The nourishing formula features a unique blend of natural oils and botanical ingredients like ricinus seed oil, argania nut oil and daikon seed extract to strengthen and condition the hair from root to tip. With regular application it helps to prevent breakage and to fortify frail and brittle lashes and brows – they appear thick, strong and soft. Contact: www. beautyproductsireland.com, Tel: +353 (0) 52 613 6433
GET NOURISHED
Nourish Cuticle Oil rehydrates and moisturises the cuticle and surrounding skin. It's a unique blend of grapeseed oil, kukui nut oil, sesame and Vitamin E. It is a versatile product that can be used in various services to restore essential oils. Contact: www.creativeacademy.ie, Tel: +353 1 4295122
LOVELY YLANG
Fill your premises with the balmy scent of Pacific Ylang-Ylang, a rare, Indonesian flower along with Italian Bergamot and French Lavender. Handmade in Ireland, Emma’s So Naturals are made with high-quality, pure essential oils in a base of soya wax, which is safe to breathe as there’s no harsh, artificial chemicals. Go to: www.emmas.ie
HELLO
Hello Kitty by OPI celebrates all things happy, cute, colourful and sweet with 12 limited-edition nail lacquers and matching GelColor shades. You receive a free nail art brush with these five fashion focussed shades that are perfect for nail art creations. Contact: www.hennessyhb.ie, Tel: +353 (0) 21 4343436
Beauty PROFESSIONAL IRELAND•••••49
BPI Pros
Spoon Too Far Retail 101 The attack on the deleterious effects of sugar is in full swing. Bronwyn Conroy looks at what it does to our skin too We know that sugar affects our waistline, but now we are hearing that it ages our skin too. Actually, it not only ages our skin but causes breakouts, rashes, redness and on a more serious note - lines and wrinkles! The blame lies with a process called Glycation. The sugar in your bloodstream attaches to proteins to form harmful molecules called AGEs (advanced glycation end products). The more sugar you eat the more AGEs you develop. What do these AGEs do? They damage our skin proteins, namely our collagen and elastin, which are protein fibres. Collagen gives our skin a wavy, smooth appearance and elastin gives our skin its extension and recoil ability. AGEs make our collagen and elastin dry and brittle, they also deactivate the body's natural antioxidant enzymes leaving the skin more vulnerable to sun damage. The good news is – it’s never too late to turn back the clock, one way is to build new collagen with creams that contain retinol. Retinol is a key player in our anti-ageing arsenal, it improves blemishes, fine lines, wrinkles and works to thicken up our skin making it more resilient.
However, at the end of the day we all need to cut back on the sugar in our diet, which is easier said than done. There is a lot of hidden sugar in food; most pre-prepared foods are laden with sugar. It is important to check all the nutritional labels to check on the sugar content. We still need a little sweetness though and Xylitol is a good sugar alternative. Xylitol, looks exactly like white sugar and despite its chemical name is made from birch tree sap. It’s a sweetener that is absorbed more slowly than sugar, in fact it's not even completely broken down in our system and so eliminates the sugar rush! It is good for your teeth and lowers the instances of ear ache in children. It is also a prebiotic so it encourages good gut flora, making it a great option for candida sufferers. Xylitol has the same sweetness as sugar but only a 1/3 of the calories. Another alternative is Stevia, which is derived from the stevia plant. Stevia has no calories and is 200 times sweeter than sugar, it has also shown to have health benefits such as reducing blood pressure. Check out some recipes online that use these alternatives to both sugar and synthetic sweetners like aspartame. Advise your clients to cut down on sugar, if not for their weight then definitely for their skin.
50•••••Beauty PROFESSIONAL IRELAND
If you need some pointers on best retail practice, take Liz McKeon’s advice! Regardless of space, a well-stocked retail area will strengthen your identity. It creates awareness of your products and begins to help plant a seed that can develop a desire to buy. There is unlimited potential to increase turnover and improve cashflow within the business by focusing on and increasing retail sales. This sales process will have a positive impact on figures, increasing both overall turnover and staff commission. However, the approach to display and merchandising of retail products can be quite poor and is sometimes overlooked in beauty salons. You have so much technical knowledge, why lose sales to local retail outlets, such as pharmacies and supermarkets, just because you haven’t given enough thought and attention to effective merchandising? Merchandising refers to how products are categorised and grouped together to enhance them and encourage customers to buy. Effective merchandising views selling from the customer’s point of view, and since a huge percentage of purchases are made on impulse, merchandising strives to make purchasing products as easy as possible for the customers, while increasing profits for the business. Stock Levels: V Revise and re-examine all your stock levels V Make sure you have your best sellers in stock V If you are out of stock of an item, communicate this to all staff, so they don’t
recommend a product you don’t have in stock at the time. V Place regular small orders until you have your stock levels correct. V Make sure you have enough, but don’t tie money up in stock that isn’t selling. Remember these three elements Products: according to your market, are the right product types and brands present in the point of purchase display? Position: location – are the products placed in the ideal location in the client traffic flow? Are products in the right section, in order with market leaders, and in order of package size? Are the products rotated to keep stock up to date? Presentation: pricing – are the products clearly priced? Do you use point of sale materials strategically? Are the products and shelving clean and attractively displayed? Next, to Increase Your Sales: V Know your stock inside out, such as stock in hand, available delivery times and advertising schedules and promotions. V Look busy and successful. Make sure to display any awards, mementos, photos and testimonials that allow clients to see the true professionals they are dealing with. V Remain upbeat and positive – the confident atmosphere with which you carry yourself will go a long way towards creating a buying ambience. Go to: www.lizmckeon.com
FOR ALL YOUR GRAPHIC DESIGN NEEDS 0852305348
design@badboyme.com
Badbo Y deSiGn
Education & Training
How Adults Learn In an extract from The Waverley Academy teacher training book 'A Guide To Teaching For Hairdressing, Beauty Therapy Or Fitness', author Derek O’Kelly talks about the subject of how adults learn The key findings of how adults learn provide essential reading for teachers and trainers in further education. The findings follow many decades of research and practice from the fields of philosophy, psychology and more recently, science. They provide us with insights for planning and delivery of adult learning, and would indicate that learning should be designed and delivered in a way that engages, respects and caters for the needs of adult learning styles. They provide us with a fascinating challenge that is very different than ‘traditional’ methods of teaching. Here are some of the key findings: V adults learn differently than children V they have different learning styles V they have different motivations for wanting to learn V their motivations can be crucial to the learning process V motivations that are intrinsic (e.g. learning because they want to learn) are more likely to lead to positive learning outcomes V they like to be engaged and active in their learning V they respond well in an environment where their needs and prior experiences are respected V they like opportunities to discuss, reflect and clarify subject matter V they like opportunities to collaborate and problem solve 52•••••Beauty PROFESSIONAL IRELAND
V they respond well to self-direction and responsibility V they respond well to multisensory learning methodologies e.g. visual, audio, kinesthetic V they have life experience/s upon which to draw that can be valuable to the teacher V they have a significant ability to serve as a knowledge resource to the trainer and fellow learners V they may have low levels of self-esteem and confidence, which can impact on their learning V they may have had negative prior learning experiences, which may result in feelings of inadequacy, or fear of study and failure V they respond well to structure, organisation and ‘ground rules’ Summary Understanding how adults learn will have a significant impact on your role as an effective teacher in adult education. It will enable you to design and deliver learning in tandem with modern day practice and will ultimately lead to a successful and rewarding teaching career. The Waverley Academy is currently enrolling for the new ITEC teacher training qualification and is also providing conversion courses for those who have legacy teaching awards. Visit: www.academy.ie or phone +353 (0) 1 408 9769 to book online or by card.
The Waverley Academy teacher training book 'A Guide To Teaching For Hairdressing, Beauty Therapy Or Fitness' costs just €15 and is available from www.academy.ie ‘shop’, or by calling The Waverley Academy on +353 (0) 1 4089769
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CLASSIC BEAUTY TRAINING ACADEMY If you’re looking for a Southern Irish college Classic Beauty in Clonmel could be the answer to your beauty prayers! The following I.T.C.C / C.I.B.T.A.C certified courses are starting this March 2016: V beauty therapy, full-time and part-time V holistic body massage V reflexology V make-up artistry V gel nails V eyebrow threading (cbta certified) For more information Classic Beauty Training Academy Kilmanahan, Clonmel, Co.Tipperary Tel: +353 (0) 52 6136433, classicbeautytraining@gmail. com www.classicbeautytrainingacademy.com
12/05/2015 12:35
Education & Training
BEAUTYBOARD.IE
THE WAVERLEY ACADEMY
This year BeautyBoard is set to launch Ecuri Brows Stem Cell and Scalp Pigmentation Training into the UK and Ireland. Stem cell activation is a technique that promotes your own natural hair growth. It is known that there are stem cells left in every hair shaft, even when there is no hair growth or even hair follicles. Tiny needles are inserted into the hair shaft and stimulate these stem cells. Results will be improved when special growth factors are used. Micro Scalp Pigmentation by Ecuri is a specialist procedure where a medical grade pigment is inserted into the upper layers of the scalp. This simulates a natural-looking, tightly shaven head, or gives the impression of a higher density of hair in people wearing their hair longer. It‘s a simple and non-invasive solution for both males and females suffering from hair loss, pattern baldness, thinning hair, alopecia and many other medical conditions causing hair loss. For more information on training with www.beautyboard.ie, Tel: +353 (0) 45 944 751
It would seem that the Waverley Academy‘s publication of Ireland’s first teacher training book has generated a lot of additional interest in their teaching training. The Academy has had to provide two extra programmes. They‘ve also made it easier than ever to enrol by designing a system that enables students who have busy schedules to enrol anytime of the year and start training. The academy has also launched its new training programmes for the spring semester 2016. The new courses enable therapists and hairdressers to cross train and were designed with flexibility in mind to fit around busy schedules and also include flexible payment options. Programmes include ITEC hairdressing (one day a week) including: cutting, colouring, styling, blow drying and perming; or cutting women’s hair can be studied as a stand-alone unit. Also on offer are the ever popular eyelash extensions (one day), advanced eyelash extensions (one day) and threading (one day). The Waverley Academy now provides tailored advanced training solutions for salons and hairdressers including apprentices, juniors or experienced staff who want to learn advanced skills and trends for the hair and beauty industry. For more information go to www.academy.ie or call +353 (0) 1 408 9769
WAXPERTS
LOLA BROWS Check out the before and after’s of LoLa Brows. It’s a unique new salon and spa treatment that sculpts and builds the brow with bespoke colour for three-dimensional brows to frame and shape the face, lasting up to three weeks. This non-invasive, highly profitable, salon treatment is suitable for any client who demands perfect eyebrows and will generate great business. Lola Brows has been created by the brand leading experts Lash Perfect to give the ultimate professional look. The treatment will ensure a great finish and will particularly desired by those who like their eyebrows tinted. Waterproof and smudge proof, LoLa Brows achieves a result akin to semi-permanent make-up without the need for needles, it’s totally non-invasive and takes around 30 minutes to complete. You can train in LoLa Brows with Baam Cosmetics. The cost of the training plus kit is €500.00 (+ VAT). Go to stand K16 at the Irish Beauty Show (13th & 14th March). For further information contact Baam Cosmetics on +353 (0) 1 450 7573 / +353 (0) 87 2427510 or anne@ baamcosmetics.ie
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Waxperts Wax believe in gentle, thorough, and pain-free waxing. The days of simply ripping a clients hair out have gone. Clients deserve the ‘treat’ to be put back into waxing treatment and they want to show students how to achieve this. All Waxperts Academy courses are designed to give newfound confidence in your waxing ability, as well as learning tips and tricks to provide your clients with a fabulous treatment: V each course is delivered by original waxperts who have waxed every body part and hair type. V each class is small to ensure plenty of one to one attention. V total product and technique training. V re-cap on client consultation, contra-indications and aftercare. V you will learn: tips and tricks, timing, client positioning and handling. V advice on incorporating the Waxperts brand into your salon, pricing and promotion. All Waxperts Academy courses are post-graduate training courses, which requires all trainees to have a basic waxing qualification to train with them. Trainees should also be competent in waxing using ‘spatula and wax pot’ application rather then roller wax. You will receive a Waxperts Wax Approved Certificate on completion of the training course. Courses run on Mondays and Tuesdays in their award-winning salon in Dun Laoghaire or off-site in another training facility. *To enrol on a Waxperts Academy training course, the salon/spa/therapist must already be a Waxperts stockist or have placed their initial opening order. For further information contact Waxperts on: +353 (0) 1 214 0077,or training@waxpertswax.com to find out available training dates.
Education & Training
CPD FOCUS - BRONWYN CONROY We profile The Bronwyn Conroy Beauty School‘s view and experience of Continual Professional Development in the beauty industry, hanging out with celebrities along the way! Bronwyn Conroy has a name that‘s synonymous with high quality. The school has found that more and more therapists who seek to train with them are insisting upon actual accredited courses. When a therapist invests time and money in their Continual Professional Development they want to ensure that their choice of college offers fully qualified tutors and qualifications, which are recognised should they decide to travel or move abroad for a period of time. “We are increasingly finding that salon owners and therapists who are dedicated to standards are more than willing to spend the extra time and make the financial sacrifice to train with a smaller group. Even perhaps for a longer period of time to ensure that they leave us feeling confident and ready to offer the treatment to their clients,” says Claire Heffernan, Sales Manager of Bronwyn Conroy. “We are in the business of teaching beauty since 1972 that‘s 44 years of experience and knowledge that we include in any course that we run. We are constantly looking to the future,” says Anna Keely, owner of the School. “Suzanne Egan, my Business Development Manager and I are excited as we‘re due to participate in Excel in London on the 29th of February and at COSMOPROF in Bologna on the 19th
1 With Sam Smyth at
Electric Picnic of March. I know that we will find a new and exciting treatment that we can then offer to the Irish Market.” “Our most recent Lava 1 Anna Keely and Suzanne Egan Shell Training course got us showcase Lava Shell treatments to rub shoulders with Sam Smyth and allowed our Head Tutor Rowena Booth to massage Grace Jones during Electric Picnic 2015! We will continue to lead the way in the provision of exceptional training courses,” Anna added. Go to: www.bronwynconroy.com. Tel: +353 (0) 1 210 7848
ITEC Teacher Trainer Level 5 Diploma - Enrolling now for April & September Full College Support for Observations & Practice Also Enrolling for;
ITEC Assessors Level 3 ITEC Internal Verifier Level 4 VTCT Level 4 Laser & IPL Hair Removal & Skin Rejuvenation Enrol today and call: 01 210 7848 www.bronwynconroy.com Ireland’s Leading Private Beauty School- Established 1972
Beauty PROFESSIONAL IRELAND•••••55
Human Resources
Request Denied Peninsula Business Services examines how to deal with employees who go sick after their leave request is declined When considering the various types of leave that can cause administrative and operational headaches for employers, it’s often standard sickness absence and absence without leave that are the main culprits. However, another type of absence, which is becoming more prevalent is unauthorised absence when this same period of requested leave has been previously denied by the employer for operational reasons. Who doesn’t remember the somewhat comical story last year of Paul Marshallsea who hit the news headlines worldwide after heroically saving a group of children on an Australian beach by wrestling a lurking shark? What the media didn’t know at that time was that Mr Marshallsea was supposed to be on sick leave from work and upon reading the headlines he was promptly dismissed by his employer upon his return to the UK. Given the difficult economic climate faced by many employers in recent years, it is often the case that minimum staffing levels are in place and as such, ability to grant leave can be limited giving the need for cover over certain periods and the need to ensure adequate staffing at any given time. It is therefore often the case that employers have to deny annual leave requests for reasons such as this, which can in turn lead to a disgruntled employee taking this time off anyway in the form of sickness absence or going ‘AWOL’. Prevention is Better than Cure – Effective Company Policies It is commonly phrased that “prevention is better than cure” and in cases such as this, the first step to managing and avoiding such an issue is ensuring that you have a clear and unambiguous policy of annual leave in the employee’s contract accompanied by clear guidance on the process for the requesting/granting of annual leave in the employee handbook. This should include information and guidance regarding the forum through which leave should be requested. The Peninsula Advice Service advises that, at minimum a formal ‘annual leave request form’ should be submitted by employees, detailing the dates requested and importantly the date the request was made. Many employers may have their own internal systems where these requests can be made electronically. Either way it is important that leave is requested through a formal and common method ensuring the relevant information is captured in the request. Employers should ensure a timely response to an employee request and if the request has been refused clear reasons for this should be given. It is imperative that Employers operate a fair system of allocation of leave e.g. first come, first served and ensure this is adhered to. Showing that you do not operate favouritism or undertake unfair practices when allocating leave will assist in preventing employees to become disgruntled and unreasonable if their annual leave request in refused. Crucially, many employers and industries have specific periods 56•••••Beauty PROFESSIONAL IRELAND
each year when they know they are going to be very busy (e.g. retail industry at Christmas). As such, employers should not hesitate to state those busy periods in their Annual Leave policy in the Employee Handbook so that employees are under no illusions from the outset that they will have annual leave requests during this period approved. What if an Employee Goes AWOL? If you feel that a disgruntled employee is likely to take unauthorised leave following a declined request, it is important that action is taken in advance of this actually occurring. The employee’s line manager should have an informal meeting with them explaining again the operational reasons why this request could not be granted and if possible, perhaps come to an agreement on an alternative date for this leave to be taken. Following this, if concerns are still present it is advisable for an employer to formally notify, by either letter or formal documented meeting, that the dates requested have been refused, the reason for refusal, and that should this employee go off sick or have any form of unauthorised absence on these dates, that disciplinary action may be taken. This ensures clear ground rules have been set and should the employee breach this instruction the employer is now in a strong position to take action. Should an employee reach the unfortunate stage of disciplinary action following such an issue, often they will argue that their absence was certified by a medical professional and as such they believe they are ‘untouchable’ in this respect. While as an Employer you are of course not qualified to question the opinion of a medical professional, the circumstances remain that this employee was specifically instructed that they would face such disciplinary action should they take this time off as sick leave and as such disciplinary action is justifiable on the reasonable belief that the sickness is not genuine (or is at least very coincidental). Conclusion In conclusion, if preventative steps are taken it is likely that employers will be able to prevent such an issue from occurring at all. However, should you find yourself facing such a scenario remember that precedent will prevail and taking action the first time can often mean a much lower likelihood of other employees repeating such misconduct as they will have witnessed the potential outcome if they do. Employers should seek advice from Peninsula Business Services when faced with any such absenteeism issues. Please phone the 24 Hour Advice Service on +353 (0) 1 8555050 and one of their experienced advisors will be happy to assist.
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