Irish Pharmacy Retailer Magazine Summer

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ISSUE 4 | VOLUME 7 | SUMMER 2019 | €5.20

THE INDEPENDENT BUSINESS MAGAZINE FOR PHARMACY RETAILERS AND PROFESSIONALS

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To become a stockist please contact Revolution Beauty’s official Irish distributor Cosmo Beauty at john@cosmobeauty.Ie m 00353 86 2534997

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Welcome

Editor’s Letter

Contents

Welcome to the summer issue of Irish Pharmacy Retailer magazine. Its exhibition season this time of year and with the United Drug’s Pharmacy Show just passed and we focus on the Cosmetic Association’s Christmas Cosmetic & Gift Trade Fair ahead. Make sure to attend events as you can see first hand what products and retail solutions await your Pharmacy business. If you cannot attend and event make sure to ask the organiser for a list of exhibitors so you can still keep your business up-to-date.

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COSMETIC ASSOCIATION

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HUMAN RESOURCES

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RETAIL PRODUCTS

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AT THE COUNTER

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In this issue within our At the Counter section we inform you on how to best advise customers who present with seasonal complaints like sunburn and hay fever. You can also find out how to give helpful hints to customers buying cosmetics at the counter.

Within our Perfect Pitch section we feature the latest photo services available to Irish pharmacies.

Having a photo service in-store in your pharmacy is a great way to increase your footfall and profits.

Within our HR section The HR Company explains the Miscellaneous Bill, while Liz McKeon gives her tips on how to increase morale in the workplace. All of this is accompanied by our usual mix of industry news and the latest products to hit the market.

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VITAMINS AND SUPPLEMENTS

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PERFECT PITCH

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Check out www.irishpharmacyretailer.com to get access to this issue online for FREE!

WITH THIS ISSUE

Until next time!

Follow us on Social Media

Karina THE TEAM Editor Karina Corbett news@irishpharmacyretailer.com Advertising manager Linda Horan advertising@irishpharmacyretailer.com Contributors Liz McKeon Consultancy Clive Hooper The HR Company CKH Fiscal Services Administration & accounts Linda Finnie accounts@exigome.com

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Published under licence by Exigo Media and Events Ltd Unit 7, Greenhills Business Park Greenhills Road Tallaght Dublin 24 00353 1 4149475 www.irishpharmacyretailer.com

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ISSUE 4 | VOLUM E 7 | SUMM ER 2019 | €5.20

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REVOLUTION PRO

IRISH PHARMACY RETAILER DISCLAIMER

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TO BECOM E A STOCK IST CONTA COSMO BEAUTY CT: , THE OFFICI AL IRISH DISTRIBUTOR OF BEAUTY REVOLUTION. EMAIL: JOHN@ COSMOBEAUTY .IE MOBILE: 00353 86 2534997 FC.IPR.SUMMER19.2

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All articles in this magazine contain general information pertaining to the pharmacy retail industry. No article should be taken as constituting medical or pharmacist advice. Irish Pharmacy Retailer and its management, Exigo Media & Events Limited accept no responsibility for any assertions purported to be or believed to be derived herein. If you have any queries or concerns in relation to any of the ingredients contained in the products featured in this magazine please contact the distributors or suppliers. If you have any medicine based queries please contact Irish Medicines Board at imb@imb.ie . *No part of this publication can be copied or reproduced without the publishers consent.

To become a stockist distributor please contact Cosmo Beauty Revolution at john@cosm obeauty.ieBeauty’s o icial Irish M 00353 86 2534997

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Visit us at this years Cosmetic Association Christmas Trade Fair at the RDS! Remember to place your Christmas orders as soon as possible to guarantee stock arrival on time. www.irishpharmacyretailer.com 5

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News

UNITED DRUG’S PHARMACY SHOW RETURNS TO DUBLIN WITH RECORD NUMBERS

Managing director of United Drug in Ireland Paul Reilly with Pat Watt, director of sales and marketing for United Drug and Lloyds Pharmacy at The Pharmacy Show The Pharmacy Show, organised by United Drug, returned to the Aviva Stadium with record registrations of over 600 guests for the two-day event, the biggest of its kind in Ireland.

Now in its 13th year, the show took place on 14 April and featured Ted Talk style sessions, called UD Talks, as well as offering attendees the opportunity to meet suppliers and broaden their knowledge to grow their business. UD Talks had an influential group of speakers covering a range of topics to empower pharmacy owners from shopping trends, social media advice to skincare.

The line-up included paediatric sleep consultant Lucy Wolfe, CEO and founder of The Skin Nerd Jennifer Rock, CEO of Visualise Eoghan Phelan, and Caroline McEnery from HR Suite.

The Pharmacy Show brought over 1,400 forward-thinking pharmacies and other pharmaceutical businesses together, empowering them with information, skills and networking opportunities in an increasingly

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competitive market. The number of exhibitors has continued to grow with this year seeing over 80 exhibitors from all over Ireland attending it.

“The theme of this year’s show is United we do Better meaning it’s crucial that we work together with all our stakeholders to protect and grow the pharmacy sector,” said managing director of United Drug in Ireland Paul Reilly. “As the supplier of over 50pc of all medicines in Ireland we recognise the importance of supporting our customers, which is why we continue to invest in areas which make a real difference to their business needs.”

The Pharmacy Show is Ireland's premier retail pharmacy event, provides attendees a unique opportunity to network with pharmacies, manufacturers and suppliers, and get insight into exclusive products and promotions.

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ALONE WELCOMES ANNOUNCEMENT OF €3M TO TACKLE LONELINESS Alone, the charity that supports older people to age at home, has welcomed the Government’s announcement of a €3m fund, separate to the mental fund, which will be used to combat loneliness across Ireland. It said that the move is welcome recognition from the Government of the seriousness of loneliness as a health issue and highlights the willingness to tackle it.

Alone CEO Seán Moynihan collaborated with Senator Keith Swanick to form the Loneliness Taskforce, an initiative to coordinate a response to loneliness and social isolation in Ireland. The Loneliness Taskforce endeavours to increase awareness about the issue and to achieve the implementation of a set of recommendations set out for Government, State agencies and all policy-makers.

“This news is a significant achievement for

the Loneliness Taskforce and the ongoing work across Ireland to highlight the loneliness epidemic, which is affecting people of all age groups,” said Moynihan. “Alone is proud to have worked on this for more than a year with Senator Swanick and the other members of the taskforce. Our work has highlighted just how important this is to people across Ireland and we welcome the Government’s response.

“Loneliness can seriously impact your physical and mental health, and evidence has shown that older people experiencing high levels of loneliness are almost twice as likely to die within six years compared to those who are not lonely. It is vital to support grassroots community organisations which have emerged because they have witnessed, first-hand, the need to combat loneliness, and to ensure supports are community-led.”

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News

CAREPLUS PHARMACY AND NOVI STRIKE IT DEAL

MD of Novi George O’Dowd with Finn McCann, technology and systems director, CarePlus Pharmacy

Novi has designed and implemented a new IT infrastructure for CarePlus Pharmacy in a deal worth €200,000. The new solution from the secure IT and cloud service provider will enhance data security and mobile working capabilities for CarePlus Pharmacy customers and all employees. In 2015, the first CarePlus Pharmacy store opened in Cork and the franchise has since grown to over 60 locations across the country. The CarePlus support team provides IT services to each of these pharmacies and given the speed and scale of the franchise’s growth, the group’s needs quickly outstripped the capability of its IT systems.

“Our IT team were spending too much time addressing IT infrastructure issues,” said Finn

McCann, technology and systems director, CarePlus Pharmacy. “Without Novi we would have been forced to significantly grow our in-house IT team at a time when competition for talent is high. Novi’s expertise solved this problem and enhanced our productivity by eliminating IT downtime and allowing us to focus on our core business. As well as enabling growth, Novi has provided us with peace of mind that our data is protected.

“Despite operating in an environment where the prevalence of SME-targeted cyber attacks are on the rise, Novi has put us at much greater ease knowing we have multiple layers of security features and a secure back-up of our systems in place.”

ALLCARE GO ALL OUT Allcare Pharmacy is now the official sponsor of The Ray D’Arcy Show on RTÉ Radio 1, which reaches more than 220,000 listeners who tune in daily. As part of the sponsorship, Allcare Pharmacy will be featured on air through five 10-second ‘stings’ – short but impactful ads – each day. According to Allcare, these stings will highlight the great things customers and patients experience in its community pharmacies across the country.

“Allcare is a well-loved Irish pharmacy brand supporting families in communities across Ireland,” said Siobhán Flynn, marketing director at Allcare Pharmacy. “Our partnership with The Ray D’Arcy Show, which is listened to in communities across the country, is a perfect fit for us.”

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Siobhán Flynn and Ray D’Arcy

Allcare is the largest Irish-owned network of pharmacies in the country. This partnership reflects the growing importance we have in providing health and care services in Ireland, and is only one of several exciting and innovative developments it has planned for 2019.

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Wholesale: €15.75 RRP: €29.99 Case of 8 Free tester & CDU with every case

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News

FERTILITY COACH RECOMMENDS PUBLIC HEALTH CAMPAIGN FOR AFTER-SEX SELF-CARE

There should be a public health campaign to encourage after-sex self-care, according to fertility coach Helena Tubridy, who is a qualified midwife. She is calling on GPs to advise women and men to look after themselves post-sex.

“Not all cystitis cases or UTIs are as a result of sex,” she said. “However, many of them are due to women, and men, not urinating or washing straight away after sex. The idea we get from films to ‘cuddle up’ after sex, or fall asleep shortly afterwards is not a good idea.

Sex causes bacteria to become lodged in the urethra, especially for women. Peeing straight afterwards and washing with a shower or bidet is the best way to remove this bacteria and ensure a healthy urethra. Doctors should tell women who are sexually active this important information, when they are prescribing the pill etc. Men should also know, it is less common for them, but it’s still a health issue.

“There are lots of UTIs and kidney infections that are caused by reasons other than sex but at least we should address self-care as one possible aspect. It’s still a little reserved in Ireland in relation to sex, but self-care if you’re sexually active in my opinion is a health issue of importance.”

Tubridy recently completed her master’s thesis on fertility treatment in Irish clinics through the lens of the male patient.

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NEWS IN BRIEF Hormone Health Week took place at the end of March and Cleanmarine was on hand to help with advice and support for women of all ages by hosting a series of in-store hormone advice events over the week.

Cleanmarine’s female hormone health advisor visited pharmacies and health stores throughout the country to discuss female hormone regulation at every stage of life, from teens right the way through to menopause. Customers were invited to pop in to talk hormone health and pick up their free copy of The Essential Guide to Female Hormones, which featured information on how to manage female hormone health right through the five life stages.

Recent research has revealed a significant lack of trust amongst the general public in the health and medical information they consume online, with only 15pc of those polled considering health websites to be very trustworthy. Levels of trust in social media and online discussion forums are revealed to be even lower with just 4pc and 5pc of respondents, respectively, seeing these sources as very trustworthy for healthcare information. The results were revealed as part of new research from Ipsos MRBI and commissioned by MSD Ireland. It examined the views of a nationally representative sample of Irish people into the impact of easily accessible information in managing our health and found significant public support (73pc) for the introduction of a registered trust mark confirming that health information online has been verified by a recognised medical authority.

Tallaght University Hospital has been holding its Spring/Summer Series of Community Health talks, a multidisciplinary-led initiative that is run in partnership with the Patient Community Advisory Council. Building on last year’s success the series consists of nine community talks on a wide range of health issues from kidney disease from both a clinical and dietary perspective, to the chronic lung disease COPD and information we should all know on how to spot the signs of a stroke.

The health topics were chosen following extensive engagement with services users and the local community that attended the talks last year.

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COME SEE US AT STANDS B32-B32 AT THE COSMETIC ASSOCIATION CHRISTMAS FAIR

P: 00 353 87 2314166 W: www.eimearwright.ie E: info@eimearwright.ie www.irishpharmacyretailer.com 11

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At the counter

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HAY FEVER ADVISING YOUR CUSTOMERS ON THE RIGHT COURSE OF ACTION The summer months can be problematic for hay fever sufferers. Here’s some handy information for any customers coming to the counter with the dreaded symptoms.

For many people, the arrival of the summer unfortunately translates to the arrival of sneezing season. The longer evenings, better weather and the flowering of plants is not good news for those with hay fever or seasonal allergic rhinitis as it is known medically. The condition is an allergic reaction to pollen and spores. High levels of pollen in the air can ruin summer for hay fever sufferers.

In Ireland, the high pollen season begins some time in June, depending on the part of the country, but of course there is seasonal variation also and the exact start date will depend on what the weather is like throughout the preceding months. The better the weather, the shorter the pollen season is, but pollen levels will be higher. If the summer is bad, pollen levels will be lower, but the season will last longer. As in other countries, the worst days in Ireland for hay fever sufferers are hot, sunny days with light winds and no rain.

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At the counter

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SYMPTOMS The condition mainly affects the nose, blocking it up or making it itchy and runny. Sinuses can get blocked too, causing headaches. A stuffed or runny nose is often accompanied by sneezing.

Overproduction of mucus can lead to coughing, watering eyes and a postnasal drip. In some, the eyes and throat can develop an itch too. As the symptoms are so similar, many hay fever sufferers might mistakenly think they have a cold. But the symptoms of a cold will ease after a few days, whereas the symptoms of hay fever will remain as long as the sufferer remains exposed to the pollen.

TREATMENT The first port of call for many people with hay fever is the pharmacy. Symptoms can be alleviated by a wide range of over the counter products, so make sure you are familiar with what your pharmacy has in stock.

Predominantly, these products contain antihistamines, drugs that block the production of histamine in the body, thereby preventing the runny nose and itchy, watering eyes.

Some people find that it is enough simply to address their most problematic symptom, treating their blocked nose with a nasal spray or oral decongestant to improve breathing.

Don’t forget too to make customers aware of the side effects of any product you are suggesting they use. Some over the counter preparations can cause drowsiness and can react with alcohol and users should be careful with machinery or driving a car. If a person returns without having any relief from the over the counter product, refer them to the pharmacist or advise them to see their GP. Experts believe that hay fever sufferers will get relief at the beach, no prescription required! This is because on a high pollen day, with a light breeze, you will actually get clean air off the sea at the beach. But prevention is better than cure so make sure your pharmacy advises any regular hay fever sufferers that by coming in before the onset of pollen season, they have the best chance of getting through it and even enjoying it because they can arm themselves with suitable medication and have a treatment plan in place.

References Irishhealth.com Allergy-ireland.ie

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ESCAPE HAY FEVER HELL WITH NASACORT ALLERGY NASAL SPRAY

Get relief from an itchy, runny nose, sneezing and nasal congestion.

The unique thixotropic formula contains the active ingredient triamcinolone acetonide3, which thickens when sprayed onto the nasal tissues and ‘stays where it’s sprayed’ to stop it from running down the nasal passage and throat, allowing effective relief from pollen allergies[v]. The prescription strength formula works to relieve symptoms throughout the day and night, and requires just one dose a day3.

Leading hayfever expert, Dr Jean Emberlin, comments: “Hayfever is an allergic reaction to pollen and spores and it occurs when the body’s immune system mistakes these harmless airborne particles for something dangerous and launches a defence against them.

“The most common nasal symptoms include sneezing and an itchy and runny nose, which can be really distracting and unpleasant for sufferers. It’s impossible to avoid allergens altogether, although you can limit your exposure to pollen and spores for example, by closing windows and avoiding places with flowering grasses, but getting the right treatment option to control symptoms, such as a nasal decongestant can be very effective.”

*Dr Jean Emberlin does not endorse any medicines Nasacort Allergy Nasal Spray costs €14.96 for 30 sprays, each delivering 55mg of triamcinolone acetonide, and is available from pharmacies across Ireland3. Suitable for those aged 18 years and over. The recommended starting dose is 2 sprays in each nostril once daily3. Once symptoms are controlled the maintenance dose is 1 spray in each nostril once daily3.Contains triamcinolone acetonide.

Always read the label.

-----------------------------------------------------------[i] https://www.hse.ie/eng/health/az/h/hay-fever/introduction.html (Last accessed 6th April 2018) [ii] https://www.nhs.uk/conditions/hay-fever/ (Last accessed 27th March 2018) [iii] http://www.medicines.ie/medicine/17414/SPC/NASACORT+Allergy+55+micrograms+dose%2c+nasal+spray%2c+suspension/ (Last accessed 27th March 2018) [iv] http://www.netdoctor.co.uk/medicines/allergy-and-asthma/ a28532/nasacort-allergy-nasal-spray-triamcinolone/ [v] Gross G et al. The efficacy of triamcinolone acetomnide aqueous nasal spray for seasonal allergic rhinitis due to topical effects. Ann. Allergy Asthma Immunol. 1996;76(1):95 abstract 24 [vi] Waddell AN et al. Intranasal steroid sprays in the treatment of rhinitis: is one better than another? J Laryngol Otol. 2003;117(11);843845

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Help sufferers escape the misery of hayfever Nasacort’s unique formula provides 24 hour relief 1* of

Nasal congestion Sneezing Runny Nose

Itchy Nose Even works on eye symptoms

Key advantages: Once-a-day 2 3,4 Starts working from day oneSECURITY DOLMAN AD Stays where it’s sprayed3,5 The treatment of choice in patients with moderate to severe hayfever 2.

TO STOCK UP CALL

YOUR SANOFI PHARMACY REPRESENTATIVE NASACORT ALLERGY 55 MICROGRAMS/DOSE NASAL SPRAY SUSPENSION (TRIAMCINOLONE ACETONIDE) PRODUCT INFORMATION Presentation: 20 ml bottle, providing 30 actuations containing 55mcg triamcinolone acetonide per metered dose. Indications: Treatment of the symptoms of seasonal allergic rhinitis. Dosage and Administration: Patients aged 18 years and over: The recommended dose is 220 micrograms as 2 sprays in each nostril once daily. Once symptoms are controlled patients can be maintained on 110 micrograms (1 spray in each nostril once daily). If symptoms are not relieved within 14 days, a physician must be consulted. Not recommended in children and adolescents under 18 years of age. Contraindications: Hypersensitivity to the active substance or excipients.

Precautions and Warnings: If adrenal function may be impaired, take care when transferring patients from systemic steroids. Localised infections of the nose and pharynx with Candida albicans has rarely occurred which may require local treatment and temporary discontinuation of Nasacort Allergy. Should be used with caution in recent nasal septal ulcers, nasal surgery or trauma, until healing has occurred.

Systemic effects may occur, particularly at high doses prescribed for prolonged periods. Potential systemic effects may include Cushing’s syndrome, Cushingoid features, adrenal suppression, growth retardation in children and adolescents, cataract, glaucoma and more rarely, a range of behavioural effects including psychomotor hyperactivity, sleep disorders, anxiety, depression or aggression. Treatment with higher than recommended doses may result in clinically significant adrenal suppression which may require additional systemic corticosteroid cover during periods of stress or elective surgery. Close monitoring in patients with a change in vision or with a history of increased intraocular pressure, glaucoma and/or cataracts. Contains benzalkonium chloride, an irritant, which may cause skin reactions. Interactions: No interaction Date of preparation: March 2018 SAIE.SA.18.03.0072

*Once established on the product References: 1. Nasacort 24 hours data on file, 16th March 2016 2. Treatment of seasonal allergic rhinitis: 1998, MeReC Bulletin, 9(3), 9-12 3. Nasacort SPC 4. Gross G. et al. Annual of Allergy Asthma & Immunology 1996 5. Berridge MS. et al. The Journal of Nuclear Medicine 1998 studies have been performed. Pregnancy and Lactation: should not be administered during pregnancy or lactation unless therapeutic benefits outweigh the potential risk to the foetus/baby. Adverse Reactions: commonly reported adverse reactions: flu syndrome, pharyngitis, rhinitis, headache, bronchitis, epistaxis, cough, dyspepsia & tooth disorder. Rare reactions: nasal septum perforations. Frequency not known: hypersensitivity (including rash, urticaria, pruritus and facial oedema), insomnia, dizziness, alterations of taste and smell, cataract, glaucoma, increased ocular pressure, nasal irritation, dry mucous membrane, nasal congestion, sneezing, dyspnoea, nausea, fatigue, decreased blood cortisol. Legal Category: P. Marketing Authorisation Number: PA 540/11/2. Further information is available from the Marketing Authorisation Holder: Medical Information Department, Sanofi-aventis Ireland Limited T/A SANOFI, 18 Riverwalk, Dublin 24, IE-medinfo@sanofi.com. Tel. 0845 372 7101. Please refer to Summary of Product Characteristics which can be found on IPHA at http://www.medicines.ie/ before prescribing. Date of preparation of PI: December 2016 Reporting suspected adverse reactions after authorisation of the medicinal product is important. It allows continued monitoring of the benefit/risk balance of the medicinal product. Healthcare professionals are asked to report any suspected adverse reactions via HPRA Pharmacovigilance, Earlsfort Terrace, IRL - Dublin 2; Tel: +353 1 6764971; Fax: +353 1 6762517.

Website: www.hpra.ie; E-mail: medsafety@hpra.ie. Suspected adverse events can also be reported to Sanofi Ireland Ltd. directly by emailing IEPharmacovigilance@Sanofi.com or calling 01 403 5600.

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THE BURNING

QUESTION

Sunburn can be common in Ireland during the summer season.

Here are some guidelines when dealing with sufferers at the counter.

Getting too much sun can be harmful at any age as it exposes the skin to ultra violet radiation (UV rays) that can damage it and even lead to skin cancer. This doesn’t mean people have to avoid the sun completely. Sun exposure is the best natural source of vitamin D and is important for general health. But while taking care when out in the sun is paramount, not everyone manages to go unscathed.

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At the counter

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nyone presenting at the counter with sunburn should be advised to avoid direct sunlight by covering up the affected areas of skin and staying in the shade until the sunburn has healed. The skin can be cooled by sponging it with lukewarm water or by having a cool shower or bath.

Sufferers need to drink plenty of fluids, which will also help with the cooling down process and will replace water that is lost through sweating. It will also help to prevent dehydration. Drinking alcohol is best avoided.

Treatments Emollients such as moisturising creams and ointments applied directly to the skin can help. For mild sunburn, a moisturising lotion or aftersun cream is ideal. Moisturisers that contain aloe vera are also good, and calamine lotion can relieve any itching or soreness. Sunburn may also be treated by applying hydrocortisone cream to the affected area.

This type of cream contains a corticosteroid and is rubbed directly onto the sunburned area of skin to reduce pain and inflammation.

Hydrocortisone cream should not be used on certain parts of the body (face, genitals and broken/infected skin) or on children who are under two years old. The pharmacist should be consulted before suggesting hydrocortisone cream to treat sunburn.

Painkillers can help to relieve the pain and reduce the inflammation that is caused by sunburn. Paracetamol can be used to treat pain and control fever, while ibuprofen is a type of non-steroidal anti-inflammatory drug that can relieve pain, reduce inflammation and lower a high temperature. Severe cases of sunburn may require special burn creams and dressings. Again, the pharmacist should be consulted and will know if a GP or hospital visit is necessary.

Be SunSmart The Irish Cancer Society’s advice to follow the SunSmart code is handy to know when dealing with customers during the summer months.

The code says simply to: seek shade; cover up; wear sunglasses; check the UV Index to get the best protection possible; and wear sunscreen.

Sunscreen alone is not enough protection against UV rays, but it’s crucial and needs to be used properly. Advise people to use a ‘broad spectrum’ one that protects against UVA and UVB and has an SPF minimum 30, tell them to apply to dry skin 20 minutes before going outside and be extra careful of those areas that do not get much sun as they will burn more easily. Sunscreen should be reapplied every two hours and always stored below 30°C.

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At the counter

PREENING

PROFITS Your pharmacy can benefit from both selling cosmetics and having a staff member on hand to advise and upsell.

Selling cosmetics in your pharmacy can be a great way to boost profits. Research carried out in Australia two years ago found that when it came to the cosmetics market, pharmacies were the big winners in last decade. While there was a rise in online shopping for make-up since the previous year, the pharmacy sector had increased its reach from 15.1pc to 19.1pc over that time. Roy Morgan Research said that its data shows the real power players in the cosmetics sector were pharmacies, attracting more cosmetics customers than any other kind of retail store.

The research also found that the beauty industry had changed drastically in the last 10 years as not only has there an increasing proliferation of niche brands specialising in everything from all-organic ingredients to specific products only, but social media has changed the way women interact with brands. Celebrities and other ‘influencers’ sharing images on the likes of Instagram has been an undeniable factor influencing younger women’s purchases. And then there’s the rise of internet retailers. But still, against this shifting backdrop, pharmacies remained the most popular place for Australian women to buy make-up, with nearly one in every five making their last cosmetics purchase at one.

Advising customers

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If you are selling cosmetics in your pharmacy it’s a good idea to have a staff member on hand to give advice and guidance to customers. And before helping them, make sure you find out what their needs are, says Stephanie King, digital marketing executive at Chleo Enterprises, which distributes brands such as Artdeco and Misslyn. “So if it’s foundation for example, ask what kind of skin type they have, what level of coverage do they want, do they want a darker shade to use with tan. The more information you can find out, the better the foundation choice will be for the customer, hopefully leading to repurchases.

“When finding the best foundation shade for a customer, always test on the face where possible. Many will test on the neck or hand but the best place to match is on the face. If possible, try three shades and always show the customer in natural daylight, to ensure the best match.”

When it comes to lipstick, choose three shades and hold up to the customer’s face, continues King. “This can help decide if a cool or warm tone would suit the customer best and what shade of colour to choose. When a customer is purchasing a lipstick, always recommend a coordinating lipliner. This will give the lipstick a defined look and help the lipstick to last longer.”

Finally, for eyeshadow, King suggests always recommending an eye primer to provide the perfect base. “Neutralising the eyelid colour, a primer will also give off the eyeshadow’s true colour and make the colour smudge proof.”

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#POPUPYOURMAKEUP!

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To become a Misslyn partner, please contact Chleo Enterprises.

E: info@chleoenterprises.ie P: 01-4080820 W: www.chleoenterprises.ie

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SHOW TIMES:

RDS, Sunday 19 May 10am - 6pm in Hall, a M e h TMembers Exhibiting ublin D , e g Members Exhibiting Ballsbrid Monday 20 May 9am - 6pm

H.E.R. Photo Allegro H.E.R. Photo Allegro Holos Skincare ARTDECO Holos Skincare ARTDECO Tuesday 21 May 9am - 6 pm Ideal Distribution Babybow (Daydream) Ideal Distribution Babybow (Daydream) Inis the Energy of the Sea BabyMoments Inis the Energy of the Sea K&EBabyMoments Trading bBold K&E Trading bBold Kare Cosmetics Belle & Beau Jewellery Kare Cosmetics Belle &Silver Beau Jewellery Kilkenny Bessie Bags Kilkenny Bessie HA Bags ALLSilver VISITORS LubriSyn Betty & Biddy LubriSyn HA Betty & Biddy MC Jewellery BiaBelle Beauty RECEIVE MC Jewellery BiaBelle Beauty McLernon’s Blackhall McLernon’s Blackhall COMPLIMENTARY M.E.G. Cards & Gifts BPerfect Cosmetics M.E.G. Cards & Gifts BPerfect Cosmetics Mindful Beauty Brandshapers PARKING, Mindful Beauty Brandshapers Misslyn Brandwell Misslyn Brandwell COFFEE AND National Beauty Brooke & Shoals National Beauty Brooke & Shoals Paul Byrne Agencies Fragrances A PASTRY Paul Byrne Agencies Fragrances Pemberton Calco Pemberton Calco - Oh K! Beauty Petitpop Cardboutique.ie Petitpop - Oh K! Beauty Pharmaher Healthcare Cardboutique.ie Victoria Pharmaher Healthcare MembersCatherine Exhibiting Pulse FashionVictoria Distributors Catherine Members Exhibiting Celtic Candles Pulse Fashion Distributors Purcell Woodcock Celtic& Candles H.E.R. Photo Allegro Central Floral Supplies H.E.R. Photo Allegro Purcell & Woodcock Ren Skincare Central Floral Supplies Holos Skincare ARTDECO Cosmetic Alliance Holos Skincare ARTDECO Ren Skincare Retail Solutions Cosmetic Alliance Ideal Distribution Babybow (Daydream) Babybow Cosmo Beauty Ideal Distribution (Daydream) Retail Solutions Revive Active Beauty the Energy BabyMoments DInis O'Reilly & Sonsof the SeaInisCosmo the Energy of the Sea BabyMoments Revive Active Rí na Mara &stSons D O'Reilly K&E Trading y bBold a Distinct Distribution M K&E Trading Rí na Mara bBold 1 2 Ronoco Distinct uesdayDistribution TCosmetics Kare th ay Kare Belle & Beau Jewellery Belle DLK Photo Ronoco &Cosmetics Beau Jewellery M m Royal County DLK Photo - 6pProducts day 20 n Silver m o a Bessie Bags M 9 DrKilkenny Bear Kilkenny Silver thBessie Royal County Products Bags Rymer Distribution May Jewellery Dr Bear LubriSyn HA Betty & Biddy Sunday 19Betty Eanair LubriSyn HA Rymer Distribution am - 6pm & Biddy 9 Shannonbridge Pottery Eanair Jewellery MC Jewellery m e BiaBelle Beauty 0am - 6pBiaBelle i Eurosales International MC Jewellery .

Shannonbridge Pottery Beauty n 1 TanOrganic Eurosales i a t i oInternational TanOrganic McLernon’s c Blackhall McLernon’s Fannin Ltd o s Blackhall s TheFannin Belle Brush Ltd& Gifts t i c a M.E.G. M.E.G. Cards BPerfect Cosmetics Cards Floraville m &eGifts The Belle Brush s BPerfect Cosmetics o The Chocolate Garden of c .

Floraville w Mindful Beauty w Brandshapers Mindful Beauty Fuschia Make up The Chocolate Garden of w Brandshapers Ireland Fuschia Make up Misslyn Misslyn Brandwell Go Photo Ireland Brandwell Tipperary Crystal Go Photo National Beauty National Beauty Brooke & Shoals Gosh Brooke & Shoals Trends Beauty Distribution Tipperary Crystal Paul Byrne Agencies Gosh Paul Byrne Agencies Fragrances Trends Beauty Distribution Graham Anthony Fragrances Uniphar Pemberton Graham Anthony Pemberton Calco Uniphar Distribution Calco Urban Veda Skincare Petitpop Oh K! Beauty Distribution Petitpop Oh K! Beauty Urban Veda Skincare Cardboutique.ie Green Angel Skincare Cardboutique.ie Verano Christmas Pharmaher Healthcare Green Angel Skincare Pharmaher Healthcare Verano Christmas Catherine Victoria Halo Catherine Victoria Windmill Distributors Pulse Fashion DistributorsPulse Halo Fashion Distributors Windmill Distributors Celtic Candles Celtic Candles Purcell & Woodcock Purcell & Woodcock Central Floral Supplies Central Complimentary Car Parking, Coffee & Pastry Floral Supplies Ren Skincare Complimentary Car Parking, Coffee & Pastry Ren Skincare Cosmetic Alliance Cosmetic Alliance www.irishpharmacyretailer.com 21 Retail Solutions Retail Solutions Cosmo Beauty Cosmo Beauty *This list was correct at the time of printing. For an up-to-date list of exhibitors please contact The Cosmetic Association or Revive Active Revive Active D O'Reilly & Sons the organiser’s office on the day(s) of the event.* DRí O'Reilly &visit Sons na Mara

EXHIBITORS 2019

www.cosmeticassociation.ie

IPR

Human resources

MISCELLANEOUS ITEMS The Miscellaneous Bill came into effect earlier this year. The HR Company’s Linda Ward explains what this involves.

Further to the Miscellaneous Bill that came into effect on 4 March 2019, it is important for all employers to note that this is brand new legislation that has not yet been tested. There are still differing interpretations between legal professionals in relation to the Act, which will only be determined through testing the law via the courts.

There are some key points in relation to the Act I would like to bring to your attention briefly:

‘DAY FIVE STATEMENT’ • The ‘Day Five Statement’ is to be in writing and signed by the company in the initial five days.

• Existing employees can request a ‘Day Five Statement’ but unless an existing employee requests this, it will not be necessary to update their contract.

• Failure to issue an employee with the statement in the initial five days can lead to penalties up to and including criminal prosecution.

ZERO HOURS AND MINIMUM PAYMENTS This will be most relevant to employers with part-time or a-typical workers: • If an employee is required to be available for work for a certain number of hours per week, and in situations where an employee is available and not called in to work, they are entitled to be compensated.

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• •

If not required to work, the renumeration will be either 25pc of their contracted hours or 15 hours (whichever is less).

If an employee works a certain number of hours, but this number is less than the 25pc or 15 hours (whichever is less), then they will be entitled to a ‘top up’ to that amount.

BANDED HOURS This will be most relevant to employers with part-time or a-typical workers: • The Employment (Miscellaneous Provisions) Act has retrospective effect, this means all employees with 12 months service can request banded hours from 4 March 2019.

• All requests for banded hours must be placed in writing. If a request is not forthcoming from an employee there is no requirement to place them on banded hours.

• An employee must be placed on the relevant banded hours within four weeks of their request.

• A letter of confirmation of their banded hours is sufficient, a contract amendment is not necessary.

If you’d like some help with the above, why not book a complimentary employment law review and we will provide you with the relevant information. Contact our business development manager Linda Ward on tel: 01 2911877 or email: linda.ward@thehrcompany.ie.

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COME SEE US AT STANDS H05-H06 AT THE COSMETIC ASSOCIATION CHRISTMAS FAIR

Tel: range (01) 627 2485 and Christmas Supplying the largest of Everyday Gift-Wrap Counter Rolls in various types and Email: info@windmilldistributors.ie sizes to suit all occasions. www.giftwraprolls.com

Everyday & Christmas Gift-Wrap Rolls & Accessories

Supplying the largest range of Everyday and Christmas GiftWrap Counter Rolls in various types and sizes to suit all occasions.

New this year, is an eco-friendly range of Gift-Wrap and ribbons.

We also supply a large range of bows, hampers, hamperfillings, hat-boxes, clear cello bags, cello rolls and much more. *Special Offer Special Offer available on Stand H05 – H06.

Buy five Gift-Wrap Rolls and pay for four rolls, can mix Everyday and Christmas Designs.

New this year, is an eco-friendly range of Gift-Wrap and ribbons.

We also supply a large range of bows, hampers, hamper-fillings, hat-boxes, clear cello bags, cello rolls and much more.

Special Offer

Visit us on Stand H05 – H06.

Buy five Gift-Wrap Rolls and pay for four rolls, can mix Everyday and Christmas Designs.

Tel: (01) 627 2485 Email: info@windmilldistributors.ie Online: www.giftwraprolls.com www.irishpharmacyretailer.com 23

Everyday & Christmas Gift-Wrap Rolls & Accessories

IPR

Business

BOOST YOUR BUSINESS WITH AN ONLINE PRESENCE Your pharmacy’s retail marketing strategy will work even better with an online presence, explains Clive Hooper, social media marketing expert.

Any good marketing strategy involves time and money, and to reach a mass market, any marketing plan should involve mass media to reach all facets and audiences demographically.

But did you know that online marketing can function with any budget or no budget? So while traditional marketing forms are more important than ever, you can complement them with digital ones and increase your overall business profile.

Here are some of the benefits.

users’ activity and find out if they interact with your website, the length of time on a page and whether or not they commit to the product/service that you’re offering. If a particular Facebook ad gets a great deal of interaction and click-throughs, but no conversions and time on the page is minimal, you will need to consider changing your targeting elements.

1 Cost-effective

Online marketing enables you to instantly spread your news, whether you’ve won an award, you’re doing something special within your industry or you’ve got an innovative product.

Advertising on social networks and Google can often be a low-cost option. There are techniques (for example pay-per-click) where you simply pay money for every person that clicks right through to your site, or sponsored posts, where you can place content on other websites for a small fee, hoping that individuals will click on your website.

2 Targeted Marketing your business digitally means that you’ll be able to select who sees the advertisement, ensuring that it’s only seen by people who are genuinely interested. There are numerous online marketing tools and alternatives on social platforms such as Facebook that enable you to choose the gender, relationship status and geographical locations of your potential market.

3 Data analysis It is easy to monitor which internet marketing methods are functioning effectively. With programmes like Google Analytics and Facebook Analytics, it is possible to observe 24 www.irishpharmacyretailer.com

4 Speedy

5 Generate organic traffic Using relevant keywords that assist in describing your business as well as your product/service should help generate increased traffic straight from search engines like Google. Using strategic SEO may help you go up the rankings while increasing website traffic. A business blog is normally the area to communicate with customers as well as your potential customers.

Customers often do a search for ‘longtail’ terms for example ‘how do I’ and ‘what happens if’, therefore it might be a good idea to resolve these questions as part of your business blog.

Clive Hooper is the founder of Simply Social Media, a Cork-based digital marketing company. For more information about the company’s services tel: +353 (0)29 56178, email: info@simplysocialmedia.ie or visit www.simplysocialmedia.ie.

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MEET IRELAND’S LEADING SKINCARE DISTRIBUTION COMPANY AT

STAND B17 AND B18 ON THE 19, 20 and 21 MAY AT THE RDS

Explore our exceptional French pharmacy brands

LAUNCH PACKAGES • • • • •

Special Launch Offers In-pharmacy Training Social Media Support Marketing Support GWP & POS

NEW LAUNCHES Green, Clean, Vegan and 100% Natural.

Cosmetics inspired by the life of the bee and based on Greek nature that combine naturally derived active ingredients and extracts from plants.

French-Korean research - The power of medicinal & traditional plants.

BECOME A STOCKIST TODAY, GIVE YOUR CUSTOMERS A CHOICE!

RECEIVE SPECIAL LAUNCH DISCOUNT ON OPENING ORDERS PLACED AT SHOW www.irishpharmacyretailer.com 25 TEL: 00353 18222711 Email: Sales@gadistribution.ie www.gadistribution.ie

IPR Business

MORALE IN THE WORKPLACE Wondering how to boost staff morale in your business? Beauty business expert Liz McKeon gives her tips.

Poor morale undermines the commitment of employees, will detract from the service they offer and can alienate the customers. It can arise for many reasons, such as a personality clash, poor management, lack of job satisfaction, financial insecurity, lack of job security or the absence of leadership – all of which may result in a high stress environment and this is the last thing you want your customers to experience.

Poor morale can be all encompassing, after a while it is difficult to know how to find its source, and thus how to reverse it. What may start just as individual apathy can deteriorate into a generalised infectious problem that spreads throughout the entire business. The good news is that poor morale is reversible, but you must deal with the cause, not the symptoms.

The first step is to assess the feelings and opinions of your team. It is important to identify people’s expectations, their ways and benefits, how the internal communication system is working and whether your management style is effective. Managers can do so much to improve morale by getting to know the team, valuing staff for their particular skills, passions and knowledge and, most importantly, helping the team members to develop their potential.

Salary, holidays and perks are important, but never forget the importance of job satisfaction. Here are a few tips on how to maintain and boost staff morale in your business.

26 www.irishpharmacyretailer.com

1. Always greet people by their name, letting them know that you know and value their contributions to the company.

2. Make your expectations and goals for the company clear and communicate directly, clearly and regularly.

3. Create an open and honest work

environment. Give feedback and listen to the concerns of your employees.

4. Provide opportunities to grow and learn,

letting your employees know there is room for advancement in your business. Tap into their passion and allow them to focus their time and energy on exciting projects they can enjoy.

5. Recognise and reward good work.

Monetary bonuses are always nice, but recognition of a job well done goes a long way to creating good will and loyalty.

By creating an environment of open, constructive feedback, staff will feel inclined to co-operate with you as you drive your business forward.

Beauty business expert Liz McKeon is a successful author, business coach, trainer and mentor, specialising in business turnaround and growth. Visit www.lizmckeon.com or tel: 01 892 8007.

IPR

SKINCARE

makeupSkincare that does more that does more

To become a stockist please contact Revolution Beauty’s o icial Irish distributor Cosmo Beauty at john@cosmobeauty.ie M 00353 86 2534997

TO BECOME A STOCKIST CONTACT: COSMO BEAUTY, THE OFFICIAL IRISH DISTRIBUTOR OF BEAUTY REVOLUTION. EMAIL: JOHN@COSMOBEAUTY.IE MOBILE: 00353 86 2534997

www.irishpharmacyretailer.com 27

IPR

Retail products

MINERAL MAGIC RRP: ON DEMAND

EASY BROW RRP: €18.00

Fuschia’s brand new Mineral Starter Collection contains all of the brand’s mineral hero products, including two mineral foundations, rice mattifying powder, jumbo buffer application brush, glow blush, mineral highlighter, concealer and lip gloss.

A new addition to the AYU Cosmetics line, the Easy Brow Pencil comes in two shades, Brown and Dark Brown. As our brows are naturally cooler than our hair colour, the two shades have been developed with cool undertones for the most natural finish possible. The super slim pencil ensures a natural hair like stroke every time and will make achieving the most perfectly natural brow super simple.

www.fuschia.ie

www.ayumakeup.ie, e: donna@ayumakeup.ie

BEAUTY IN A RUSH RRP: (SEE BELOW) The Kiss brand offers quick and convenient beauty saviours. The Kiss imPRESS (€9) range of press-on nails – no glue needed – gives a full manicure in less than five minutes. The Haute Couture Individual Lash Collection (€6.50) has more lashes per cluster that apply quickly and easily. The Beautiful Brow Kit (€10) is an all-in-one pallet that shapes, defines, fills and sets eyebrows to stunning results. It comes with stencils, along with highlighter, wax and razor. www.kissusa.com

STAY MOBILE RRP: ON DEMAND LubriSyn HA+ is a nutritional supplement that contains key ingredients to promote mobility, along with hyaluronic acid (HA), an essential molecule found in the body.LubriSyn HA+ is the only food supplement on the market with high molecular weight HA derived from a revolutionary patented bio-technology. Formulated with vitamin D, copper, magnesium and manganese, LubriSyn HA + provides full mobility support for those who may be struggling to keep active, or for those who want to ensure they will stay active in later years. It’s available in two flavours. www.lubrisyn.ie

28 www.irishpharmacyretailer.com

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- ARRIVING IN JUNE New Tumbler Gift Boxes • New Mini Gift Boxes New Large Christmas Gift Boxes - AVAILABLE IN 7 AROMAS -

Celtic Candles, Unit 46, Baldoyle ind Estate, Baldoyle, Dublin 13.

Ph: +353 1 8324473 • Email: info@celticcandles.ie www.irishpharmacyretailer.com 29

Buy online at www.celticcandles.ie

IPR Retail products GET THE PERFECT TEINT! RRP: ASK YOUR REP The new Artdeco collection Get The Perfect Teint, gives what every woman wants – flawless complexion and even, radiant skin! The new products give a naturally perfected complexion that just exudes confidence. To complete the collection, the ideal tools have been included for optimal blending and to help work the products into the skin.

Foundation blends seamlessly with the skin and gives an even, radiant complexion. It is available in eight shades. Other products include corrector and concealer, which are suitable for sensitive skin. Brushes include Concealer & Camouflage Brush and the Medium Oval Brush. www.chleoenterprises.ie, tel: 01 408 0820, e: stephanie@chleoenterprises.ie

BEST OF BLENDING RRP: (SEE BELOW) Four new Beautyblender products that have launched. The Instaclean Waterless Sponge and Brush Cleansing Spray (€16.99) provides an easy alternative to a full cleansing routine so it’s ideal for on-the-go usage. The Blender Defender (€12) provides a protective case to Beautyblender sponges. Consider this silicone case as the perfect partner for your Beautyblender sponge. The shatter-proof, silicone case holds up to two wet Beautyblenders.

The Power Puff (€15) offers a new innovative way to apply powder formulas with a flawless finish. This double-duty next generation applicator helps provide a perfecting finishing touch with laser precision. And finally, the Re-Dew Set and Refresh Spray (€30) prevents make-up from looking dull and cakey. The mist illuminates, sets and refreshes skin and make-up, whether it’s right after application or as a hydration boost mid-day. www.beautyblendertheoriginal.ie, Distinct Distribution, tel: 01 276 2291

TRAVELLING LIGHT RRP: ASK YOUR REP

Irish brand Blank Canvas Cosmetics has introduced a six-piece travel-sized brush collection that covers all application needs and comes in a thrifty little pouch alongside a solid soap that will allow you to keep them squeaky clean on the go! It contains six brushes for the face, eyes and lips. Caring for your brushes is super important, not only so that your brushes last as long as possible, but also to prevent bacteria that can be harmful to skin. This natural soap is for washing sponges and brushes only and not suitable for personal or cosmetic use. www.blankcanvascosmetics.com

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Retail products

WINNING LOOKS RRP: ASK YOUR REP

IPR

Misslyn’s latest collection is Beauty Casino, which is inspired by the dazzling Las Vegas lifestyle, experience exciting and extraordinary looks that make everyone a winner and hit every jackpot. Products include the Black Joker mascara that creates dramatic lashes with deep black pigments; the Eye Want It eyeshadow sets; and Shade & Blend Eyeshadow Brush. With a cute pink ombre design, this brush will be the highlight of any collection.

With its handy size and practical zipper bag, the brush fits into any handbag and is the perfect companion when travelling. www.chleoenterprises.ie, tel: 01 408 0820, e: stephanie@chleoenterprises.ie

FULL GLAM RRP: â‚Ź95.00 The AYU Full Glam make-up brush set has been given a luxurious make over. Set in a soft grain effect wallet, this 9pc brush set includes all the brushes you will ever need to take you from a natural day make up to a full glam look! www.ayumakeup.ie, e: donna@ayumakeup.ie AYU_IPR_156x112_4.pdf 1 15/03/2019 15:16

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IPR

INNOVATION & INSPIRATION Pro Beaut

The leading event for beauty and hair professionals

Invest in a day for your business and career.

Register for free tickets at www.professionalbeauty.ie/tickets

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IPR 250+ 250+brands brands

5 5live livestages stages

60+ 60+hours hoursofofeducation education

100s 100sofofproduct productlaunches launches

Pro Beauty

BE BEAT ATTHE THEHEART HEARTOF OFYOUR YOURINDUSTRY INDUSTRY www.professionalbeauty.ie www.professionalbeauty.ie #PBIreland #HJLive @PBHJ_Ireland PBHJIreland www.irishpharmacyretailer.com 33

@professionalbeautyireland

IPR Retail products TO THE RESCUE RRP: ON DEMAND Following the successful launches of Rescue Plus Lozenge and Rescue Plus Effervescent, the Rescue brands’ most popular formats Dropper and Spray have joined the sub-brand, adding vitamins B5 and B12 to the unique five flower essence formula as well as strong on-pack consumer claims. Containing vitamins B5 and B12, Rescue Plus Dropper and Spray support normal mental performance and come in a delicious natural lemon and elderflower flavour. The products will have clearer product benefits, premium packaging and the on-pack information will be easier to understand. To help support the launch, a nationwide radio advertising and digital campaign promoting their availability took place, with specific window material also available to order from Wholefoods Wholesale.

Wholefoods Wholesale, tel: 01 626 2315

PEELING NIGHT CREAM RRP: €45 Beauty sleep takes on a new meaning with the Peeling Night Cream from Novexpert. The Peeling Night Cream is a powerful skin renewal programme with renovated 3D peeling cream boosted by hyaluronic acid with an ultra-silky texture. Simply apply the peeling cream before bed and wake up to an incredibly soft, refined, smooth skin! Novexpert research offers to go deeper into night renewal treatments. www.cosmeticsonline.ie

BIO BREAKTHROUGH RRP: €6.95 (50ml) The creators of Bio-Oil have launched their first new product in 30 years. Bio-Oil Dry Skin Gel is a breakthrough gel-to-oil formula that is comprised of 87pc oil, and is 100pc active, easily absorbed and clinically proven to significantly improve dry skin. It’s distributed in Ireland by Ocean Healthcare. www.oceanhealthcare.ie

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To become an ARTDECO partner, please contact Chleo Enterprises: www.irishpharmacyretailer.com Email: info@chleoenterprises.ie Phone: 01-4080820 Website: www.chleoenterprises.ie

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IPR

Retail products

SOMETHING SPECIAL RRP: ON DEMAND The Something Special Gift range offers a beautiful collection of fashion accessories, packaged in exclusively designed gift boxes. The range offers a variety of items for ladies, gents and kids, using attractive materials, unique designs and coordinated gift products.

Great attention is paid to the quality and detail of each product while keeping them competitively priced. Types of products in our gift boxes ranges include hats and scarves, purses and wallets, leather gloves, dressing gowns, slippers, socks, and wash bags. www.brandwellgroup.com

CELTIC CANDLES RRP: â‚Ź22.95 Established in 1993, Celtic Candles is a family run Irish business directed by James and Gerry Stewart, a father and son team who have a passion for producing quality products. Mini gift boxes available now in seven aromas.

They contain one 100ml fragrance diffuser and two 10cl votives in a luxurious gift box with swing tag and bow. They are a perfect gift. www.celticcandles.ie

CATHERINE VICTORIA RRP: ON DEMAND We are an Irish company based in Dublin – our aim is to being you quality products with an emphasis on design.

All our candles are soy wax blended and we use a natural pine wick which comes from renewable resources. When the candle is lit it sounds like a crackling open fire. All our diffusers contain 15PC French fragrance and essential oils and have the most wonderful of scents. Our diffusers are 150ml in size and last for approximately five months. www.catherinevictoria.ie

36 www.irishpharmacyretailer.com

NEW

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Contains a unique blend of natural RESCUE flower essences with B vitamins, so you can stay on top of your busy day.

EMOTIONAL Wellbeing Brand*

To place an order for stock please call Wholefoods on 01 6262315 or contact your www.irishpharmacyretailer.com 37 local sales representative.

* based on UK IRI Value Sales w/e 6th Oct 2018

IPR

Vitamins and supplements

VAT ON FOOD SUPPLEMENTS Exposure on past VAT liabilities runs into the tens of millions, according to CKH Fiscal Services.

The Revenue Commissioners released guidance on 27 December 2018 to apply VAT to all food supplements from 1 March 2019. After an industry campaign by health stores and certain traders, this decision was deferred until 1 November 2019 to allow the Minister of Finance time to legislate for the application of VAT on such products.

What many in the industry are not aware of are the consequences of Revenue’s narrative on food supplements. Since 2016, Revenue has restricted the 0pc VAT rate to basic vitamins, minerals and fish oils, and only where those products carry no health claims on the packaging. Revenue has repeatedly said in their media publications, responses to traders and in the new guidance that the 0pc VAT rate only applies to vitamins, minerals and fish oils. This narrative has been repeated in the Dáil by the Minister and in private letters to traders.

Almost every vitamin and mineral product will have the EFSA authorised health claims printed on the packaging. Therefore, Revenue effectively says that VAT at 23pc applies to every food supplement on the market and they maintain that this was always the case.

This has serious consequences for every manufacturer, distributor and retailer of food supplements. Revenue can go back four years and raise assessments for food supplements sold

38 www.irishpharmacyretailer.com

at the 0pc VAT rate and has done so in a number of cases, even where traders were selling vitamin products with health claims on the packaging.

There are at least two tax appeal cases lodged challenging VAT assessments raised against ordinary food supplements of the type Revenue previously allowed at 0pc VAT. The combined amount of VAT in these two cases is over €1m.

These cases relate to medium-sized traders and their sales of food supplements would be insignificant in comparison to the larger pharmacy distributors and chains.

If you sell food supplements, you have a VAT liability on your food supplement sales dating back over the past four years. It is time for all traders in the industry to come together and challenge Revenue. The food supplement industry is estimated at €60m per annum in Ireland, giving rise to a VAT exposure for the industry of €45m – an amount sure to hit profits and put many smaller traders out of business.

For more information, contact Phil Costigan of the Irish Health Trade Association on tel: 065 684 8911 or Ciaran Hurley of CKH Fiscal Services on tel: 01 860 0444.

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The Gold Standard for beauty . Premium, unique complex designed to help build collagen, a major component of skin, to support skin structure and elasticity1

. Contains essential beauty nutrients including zinc, copper and vitamin C

. Protects against free radical damage . Suitable for vegan, vegetarian, Kosher and Halal diets Solgar® is your perfect supplement to good health – 98% of Solgar® consumers recommend the brand2 Facebook “f ” Logo

For more information contact your Solgar® Territory Account Manager or call 0044 1442 890 355 solgar.co.uk

CMYK / .eps

Facebook “f ” Logo

CMYK / .eps

Social icon

Rounded square Only use blue and/or white.

For more details check out our Brand Guidelines.

www.irishpharmacyretailer.com 39

1. Zinc contributes to the maintenance of normal hair, skin and nails. 2. Global Praxis online shopper survey 2017, which included 3,882 VMS consumers. Food supplements should not be used instead of a varied balanced diet and a healthy lifestyle. Solgar® is a registered trademark.

IPR

Perfect pitch

GET YO

UR

!

T I F OTO

H P Y C A M R A PH

HAVING A DIGITAL PHOTO SERVICE IN-STORE IS AN IDEAL AND FLEXIBLE WAY TO INCREASE FOOTFALL AND BOOST PROFITS. In a world of digital consumption where we do just about everything online, there are still some things that will never be the same just on screen. One of these is photographs. They remain among our most treasured possessions, with many people saying that in the event of a fire they would opt to save the family album over other material possessions. Therefore, having a digital photo service in your pharmacy is a great way of making sure your profits go up. Between printing entire albums from their recent weekend away, to printing a couple of recently taken shots on impulse, people will always want hard copies of their moments in time.

40 www.irishpharmacyretailer.com

IPR

The one stop-shop for all your photographic requirements Our constantly updated range of photo frames & albums includes, Hampton, Iimpressions, Hestia, Juliana, Bambino, Innova, Rainbow, KPH. In addition we stock the complete range of Sony cameras & camcorders. Remington products,Digital media, sony passport paper, batteries, memory cards, photo panels.

Our Passport and biometic ID Photo Systens are professionally installed.

Order Order XM5046

H E R Photo Supplies Ltd

Small Standing Tree Decoration With White Wool Finish 30.5cm

Size: H30 x W12 x D5 cms

Large Standing Tree Decoration With White Wool Finish 39 cm

Size: H39 x W16 x D6 cms

XM5865

**ASTD MULTI 2** Gnome Figurines with Scarves

Size: H19 x W6 x D6 cms

Order Order

XM6012

Size: H25 x W14 x D5 cms

Size: H9 x W8 x D5 cms

Size: H18 x W18 x D6 cms

XM5492

Page 1

Size: H23 x W6 x D6 cms

Size: H23 x W9 x D9 cms

Size: H21 x W16 x D1 cms

Prices are correct at time of quotation only and are subject to change without notice. With the exception of a limited number of lines, all items can be purchased in singles. [Carton quantity appears in brackets]

Size: H23 x W18 x D1 cms

Size: H30 x W10 x D10 cms

XM5494

XM5884

Page 2

Size: H23 x W21 x D2 cms

Size: H41 x W23 x D5 cms

Prices are correct at time of quotation only and are subject to change without notice. With the exception of a limited number of lines, all items can be purchased in singles. [Carton quantity appears in brackets]

Order Order

H E R Photo Supplies Ltd Size: H19 x W9 x D4 cms

XM5559

Brown Fur Santa - 65cm STAR BUY Glitter Frame 5.5" x 3.5" ’First Family Christmas’ Prices are correct at time of quotation only and are subject to change without notice. With the exception of a limited number of lines, all items can be purchased in singles. [Carton quantity appears in brackets]

XM5560

Page 5

XM5844

Angel with LED Light Up Wings - 19cm

10 April 2019

Size: H65 x W30 x D17 cms

XM3937

Size: H49 x W27 x D17 cms

10 April 2019

Size: H20 x W9 x D9 cms

XM5634

**ASTD MULTI 2** Light Up Character Lantern Santa & Snowman

H E R Photo Supplies Ltd

**MULTI 6** Christmas Tree Mantel Decoration 40cm

Gold Glass Glitter Tree 20.5cm

Size: H21 x W16 x D1 cms

XM4696

STAR BUY Brown Fur Santa - 49cm

XM5157

Bambino Little Star Christmas Photo Frame 4" x 6"

Bambino Baby’s First Christmas Silver Frame

1st Family Christmas Personalisable Photo Album Glitter ’Merry Christmas’ White Photo Frame Prices are correct at time of quotation only and are subject to change without notice. With the exception of a limited number of lines, all items can be purchased in singles. [Carton quantity appears in brackets]

XM5883

Page 4

Order Order

H E R Photo Supplies Ltd

XM2354

Dog Bone Shaped Photo Frame

10 April 2019

Size: H18 x W17 x D2 cms

XM5489

Baby’s 1st Christmas 4" x 6" Grey Photo Frame

Order Order

XM5688

Size: H12 x W20 x D2 cms

XM4717

**ASTD MULTI 36**Christmas Fairy Elf Door Gift Set 2 Colours

XM4981

All Mum Wants Is A Silent Night Wine Glass

10 April 2019

Red Tree Shaped Ornament with Decorative Branches 50 cm

H E R Photo Supplies Ltd

Angel with LED Light Up Wings - 25.5cm Set of 2 Gold Cheers & Sparkle Champagne Flutes Prices are correct at time of quotation only and are subject to change without notice. With the exception of a limited number of lines, all items can be purchased in singles. [Carton quantity appears in brackets]

H E R Photo Supplies Ltd

XM5043

Size: H50 x W34 x D6 cms

XM6001

**ASTD MULTI 2** Gnome Figurines with Scarf - 9cm

10 April 2019

XM4982

Order Order

XM5047

Size: H20 x W25 x D2 cms

XM4547

Glitter Mount Frame 5.5" x 3.5" ’Baby’s First Christmas’

Washing Line Collection Mr & Mrs Claus Photo Frame 6"x4"

Size: H20 x W25 x D2 cms

Size: H17 x W19 x D1 cms

10 April 2019

Page 3

Prices are correct at time of quotation only and are subject to change without notice. With the exception of a limited number of lines, all items can be purchased in singles. [Carton quantity appears in brackets]

Page 6

H.E.R photo supplies LTD. Please contact us anytime on 094 9633389 or call www.irishpharmacyretailer.com 41 Robbie on 087 2617158 or Eric on 087 2617159

IPR

Perfect pitch

THE MAIN PRODUCTS PHOTOGRAPHIC DISTRIBUTORS DLK PHOTO WOULD RECOMMEND TO PHARMACIES ARE: DNP SnapLab+, which is says is the best all-inone kiosk with bpometric passport soft, and which connects via social media, phone and USB, and has print options that include multi-print sizes, passports, calendars, panoramic prints, greeting cards; ID Station – Biometric Passport System now licensed by the Irish Passport Service to hand over digital photos for adults, children and babies renewals; and Photo Gift Range – Christmas and all year round photo gift merchandisers, thereby helping the pharmacy owner to increase revenue from its photo kiosk.

“We would suggest to pharmacies to make sure staff are fully trained and they are aware of the full range of products available from a photo kiosk,” says Fiona Patton, marketing manager, DLK Photo. “This will allow the staff to sell more and increase the average value of each sale. They should also use point of sales posters to display what services are available to customers”.

PASSPORT PH

OTOS – TOP TI PS FROM DLK LIGHTING AN D SHADOWS: Photo must be focus, lighting an in not too dark or d colour should be balanced to , o light, and there be any shadow must not s on your face or behind your head.

EXPRESSION: M mouth closed, ust be neutral, no smiling an an d should be look d no tilting of head. Person ing straight into the camera.

FACIAL FEATU RES: They need visible, hair shou to be clearly eyes. Glasses ca ld not cover any part of the is not covering n be worn, provided the fram any part of the e is no glare on the lenses. Dar eyes and there k glasses are no permitted. t

BACKGROUN D in front of a co : The person needs to stand mpletely plain, or cream back light grey, white gr door panels or ound, and no objects such as plants should be visible.

42 www.irishpharmacyretailer.com

IPR

www.irishpharmacyretailer.com 43

IPR

Perfect pitch

specialises print services l ta gi di o ot Go Ph ting, greeting tal photo prin e provide in instant digi n printing. “W n print tio ta vi in d an card solutio , ity, highest re the best qual arket,” says Jim Fitzgerald m o. e th ot in Ph e o ic g, G serv sales marketin senior director best quality, Go Photo e “To achieve th with Epson and OKI to d have partnere mpetitive, highest quality co give a highly arket. We also provide a m s service to the ft service where customer gi o s, ot se ph as ue nv uniq s, ca onalised mug can order pers ates and more, and we sl , phone covers and support six days per e provide servic . Our media costs are the m 9p to up k wee ket and Go ive in the mar be scaled tit pe n most com ca s print system single kiosk m Photo digital fro ze si siness to meet any bu nfigurations with multiple co up to mini lab and printers.” s al in rm order te

H.E.R. Photo is a distribution company based in Ballyhaunis, Co Mayo. Its owners have a combined 75 years of sales and distribution experience in the retail sector. “Our aim is to provide continued service to our customers, you can rely on our efficiency, friendly service and customer support,” says director Helen Freeley.

Products include Mitsubishi flexilabs, photobook and kiosks; Kodak kiosks; Sony media and passport paper; Pentax cameras; and an extensive range of frames, digital frames and photo albums.”Our product range, which includes Hampton Frames and Paloma Frames, is constantly expanding,” adds Freeley.

44 www.irishpharmacyretailer.com

IPR

LoCall 1850 804 127 Greeting Cards Invitations

Gifts Photos Postcards

Go Photo digital print services, specialise in instant digital photo printing, greeting card and invitation printing.

Go Photo provide the best quality, highest resolution print service in the market.

To achieve the best quality, Go Photo have partnered with Epson and OKI to give a highly competitive, highest quality service to the market.

Go Photo also provide a unique photo gift service where customers can order personalised mugs, canvasses, phone covers, slates and more.

Go Photo provide service and support 6 days per week up to 9pm.

Go Photo media costs are the most competitive in the market.

Go Photo digital print systems can be scaled to meet any pharmacy business size from single Kiosk up to mini lab configurations with multiple order terminals and printers.

www.irishpharmacyretailer.com 45

IPR

Perfect pitch

Pemberton – United Drug, an Irish pharmacy distributor to independent and groups of pharmacies across Ireland, has been a DNP partner since 2012, but prior to this was a Sony

DATES FOR YOUR DIARY 2019 o 19-21

May

y, - Tuesda 19 May ll Sunday, y, RDS Main Ha 21 Ma

ctober 20-21 O

o

partner since 2007 selling SnapsLabs and C200/300 passport systems. Pemberton and DNP have continued this partnership successfully selling the SL620 SnapLab system into the pharmacy market over the past three years. The SL620 SnapLab has now been further improved with a larger screen, improved smartphone and tablet connectivity plus biometric passport software and a new save to USB function.

Pemberton has sold over 100 Snap Labs during the last two years into the pharmacy market as both replacement and new business. Pemberton’s customers are very happy with their new machine with Cooney Pharmacy, Athlone noticing a major increase in sales due to the smartphone acceptance and Holly’s Pharmacy, Galway noting that the SL620 is very user-friendly.

FOR MORE IN FORMATION ON THE BRAN DS WITHIN THIS FEATURE PLEASE CONTACT

THESE ARE TRADE ONLY EVENTS FOR IRELANDS PROFESSIONAL BUSINESS TO BUSINESS PHARMACY, BEAUTY, HAIR, WELLBEING AND SALON AESTHETIC INDUSTRIES

46 www.irishpharmacyretailer.com

HER PHOTO:

094 9633389

GO PHOTO: 18

50 804 127

DLR: 048 9077

4455

DNP: 086 8198 261, 087 2438864, 08 7 2438862

IPR

www.irishpharmacyretailer.com 47

IPR

Perfect pitch

MCLERNONS OBJECTIVE FOR RECYCLED PACKAGING 2019 McLernons is leading the way in our strategy to use sustainable-sourced materials and recycled packaging in all of our paper based packaging.

We are fully committed to using recycled packaging as part of our active contribution to reduce packaging waste and establish a circular economy for packaging. Together with our suppliers and partners from across the packaging industry, we can help to develop practical solutions that result in a positive environmental impact. Our aim is to make it easier for our customers to recycle packaging and to support and improve recycling rates.

This year 50pc of our gift wrapping paper is made from recycled paper. We have in stock various shapes and sizes of corrugated cardboard hamper boxes which are made from fully recycled paper. Our carrier bags are already made from recycled paper.

Changing consumer lifestyle, the rise in the retail sector and increased consumer preference for eco-friendly stamped products are favouring the demand for recycled packaging. Along with our paper-based packaging McLernons supplies Earth-to-Earth Fully Degradable Plastic Sacks for use in your office and in your home.

These sacks have many obvious benefits to the environment over the use of regular plastic. They degrade harmlessly to water, carbon dioxide and biomass, leaving no harmful residues.

48 www.irishpharmacyretailer.com

Call us today for a quote on tel : 01 450 4121 or e: sales@sammclernon.ie or call to see us on our stands F1 and F2 in the RDS at The Cosmetic Association’s Christmas Cosmetic & Gift Trade Fair on 19, 20 and 21 May. We are also exhibiting in the Greenhills Hotel in Limerick on 28 and 29 May. East Coast – Annette Norton 087-2400796 West Coast - Joe O’Malley 087-6476117 South – Geraldine Kerrigan 087-8510019 Dublin – Olwen Mooney 085-1100095

IPR

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IPR Perfect pitch

250+ brands

5 live stages

60+ hours of education

100s of product launches

ON & ON BE AT THE HEART OF YOUR INDUSTRY BE AT THE HEART OF IRELAND’S HAIR AND BEAUTY BUSINESS www.professionalbeauty.ie

#PBIreland #HJLive

@PBHJ_Ireland

Don’t miss one of the biggest events in the Irish hair and beauty calendar! Professional Beauty and HJ Live Ireland is back this October at the RDS, Dublin. Designed for beauty, hair, skin, make up and spa professionals, the two in one event attracts over 7,500 visitors and buyers including directors, owners and managers.

7767 PB IRELAND19 Master DPS 352x250mm.indd 3

Turn prospects into partners through innovative events and services and reconnect with existing clients. From networking round table lunches, to the opportunity to connect with the growing army

INTERESTED IN EXHIBITING? Visit www.professionalbeauty.ie/whyexhibit Contact Matt Crane T: +44 (0)20 3841 7367 E: matt@hji.co.uk Secure your ticket to the must-attend event of the Autumn, register for FREE at:

PBHJIreland

of freelancers, combined with exposure to college lecturers and students. The show will help future proof your business with introductions to key buyers and by inspiring the next generation of industry professionals. @professionalbeautyireland

10/05/2019 15:10

Being a part of the show allows you to maximise your business impact. Take advantage of your free marketing package when you book your stand, with website, email and social media coverage, just a few of the many opportunities available.

www.professionalbeauty.ie./tickets.

For the latest updates on the show visit www.professionalbeauty.ie .

Professional Beauty and HJ Live Ireland returns to RDS Dublin on 20-21 October 2019.

INNOVATION & INSPIRATION 250+ brands

5 live stages

50 www.irishpharmacyretailer.com

60+ hours of education

100s of product launches

IPR

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IPR

CHRISTMAS

Cosmetic & Gift Trade Fair

2019 The Main Hall, RDS, Ballsbridge, Dublin

Sunday 19th May 10am - 6pm Monday 20th May 9am - 6pm Tuesday 21st May 9am - 6pm 52 www.irishpharmacyretailer.com

www.cosmeticassociation.ie