Irish Pharmacy Retailer Winter 2014 by BAD BOY MEDIA

IN THIS ISSUE: WINTER RETAILING • AT THE COUNTER • 2015 RESOLUTIONS

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T H E I N D E P E N D E N T B U S I N E S S M AG A Z I N E F O R I R I S H P H A R M AC Y R E TA I L E R S

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ISSUE 4 | VOLUME 3 | WINTER 2014 €5.20

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pharmacy Editor's Letter IRISH

RETAILER

THE TEAM Editor Lucy Earley news@irishpharmacyretailer.com Advertising Manager Linda Finnie advertising@irishpharmacyretailer.com Production Manager Ruth Gunning ruth@minxdesign.ie The Contributors: John Hogan Peninsula Business Services Liz McKeon Thomas McDonald of JPA Brenson Lawlor Administration & Accounts Linda Horan accounts@exigome.com Design Minx Design ruth@minxdesign.ie rob@minxdesign.ie Managing Director Chris Dunican chris@exigome.com Print Swift Print Solutions Wicklow, Ireland Published Under License by Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429

Dear All,

Welcome to the winter issue of your Irish Pharmacy Retailer magazine! First of all, from everyone here at Irish Pharmacy Retailer we wish you and yours a very merry Christmas and a Happy New Year. We hope that this festive period and New Year is a success for you and your pharmacy business. As you know, we report on products to stock within your pharmacy, whether the products are OTC medical / health related, front-of-counter, shop cosmetics or generic retail solutions for your business and your customers. In order to help you source the right product to offer your customers, once again, we have put together some amazing retail pages filled with product ranges you can introduce into your pharmacy business ahead of the Christmas period, the New Year and first quarter of 2015. Also, inside this issue you will find some great tips on how to improve your pharmacy's reach among the community, general industry news and we offer some tips on how to shake up your pharmacy business in 2015. Have an amazing Christmas and New Year and we will see you all again in February. Your Editor, Lucy

Lucy IRISH PHARMACY RETAILER DISCLAIMER All articles in this magazine contain general information pertaining to the pharmacy retail industry. No article should be taken as constituting medical or pharmacist advice. Irish Pharmacy Retailer and its management, Exigo Media & Events Limited accept no responsibility for any assertions purported to be or believed to be derived herein. If you have any queries or concerns in relation to any of the ingredients contained in the products featured in this magazine please contact the distributors or suppliers. If you have any medicine based queries please contact Irish Medicines Board at imb@imb.ie

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WELCOME IPR

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Helix Health Pharmacist Awards

Early Years & Pregnancy

Baby Shock and how pharmacies can help

Liz McKeon on last min retail tips

The latest news

Pharmacy Business - Family pharmacies' future

Teen Health & Beauty

All about Youngblood make-up

Nutrition - Lactoflora for Kids

Business of Retail - Some resolutions

Women's Health & Beauty

Men's Health & Grooming

IPR Entrepreneur - Donna Ledwidge

At the Counter - with Paese

How we Sell - McCabes Pharmacy

Gifts for Xmas and beyond

Mane 'n Tail - Blowdry heaven

Perfect Pitch - Directly to you

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IPR NEWS

THE LATEST NEWS AMBER ACCESSORY WARNING The National Consumer Agency is highlighting the dangers of using amber accessories (necklaces, anklets, bracelets) as teething aids and are reminding retailers that they will take appropriate action to remove these products from sale, where they are being marketed or intended for use by children under 3 years of age. Amber beads are often marketed as baby “teething” aids in the form of jewellery. These necklaces, bracelets and anklets pose a serious risk to babies and young children such as a potential choking/inhalation or strangulation hazard. The Agency has worked with a number of Irish online suppliers to effect voluntary recalls of the products and to secure commitment from these suppliers that they would cease marketing them for use by children under 3 years of age. Safety Issues The National Consumer Agency has tested a number of the amber accessories at an accredited test house, in accordance with international standards. All of the products tested failed on a number of criteria, including the impact test, tension test and small parts test. The impact test checks whether or not the beads will shatter under pressure, the tension test checks the durability of the string and the small parts test ascertains the choking risk, by using a cylinder designed to simulate the dimensions of a child’s throat. Any product that fails these tests is unsafe for any child under 3. Many of these items are sold online by operators but there may also be a small number of

pharmacies around the country who continue to market these products as ‘teething’ aids, which may lead parents to believe they are a legitimate medical product. All businesses (i.e. manufacturers, importers, suppliers and retailers) are reminded of their legal obligations to ensure that the products they place on the market are safe. If you have any questions related to the retailing of these items, please contact: product_safety@nca.ie The National Consumer Agency has responsibility for market surveillance in respect of the safety of a wide range of consumer products, excluding food. It has a number of roles in relation to product safety; enforcing product safety legislation and alerting consumers about unsafe products. If the Agency has evidence that a product presents a risk to the health and safety of consumers, it has the power to order a business to take remedial action, which in some cases may require the withdrawal of the product from sale and its recall from consumers. The Agency can prosecute if businesses do not comply with directions and if prosecuted, a business could be fined up to €3,000 or face three months’ imprisonment or both.

BRAND NEWS - CRABTREE & EVELYN This October saw the return of Crabtree & Evelyn to Arnotts after almost 10 years. The luxury brand is known worldwide, and with news of the new concession stand in the cosmetics hall of Arnotts, it’s sure to become an Irish favourite. The brand can be sourced from Irish Distributors Cofri Limited. Go to: www.cofri.ie 4

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DISCOVER CLEAN SKINCARE AND YOUR PERFECT SKINCARE REGIME NEW

To find out more about becoming a REN stockist, please contact us at 01 4610 645

IPR NEWS MORE PE TIME IS ESSENTIAL

ENERGY BANK - A CHARITY SUCCESS

It’s an alarming statistic that one in five teenagers are overweight or obsese. With this in mind, leading heart disease and stroke charity, the Irish Heart Foundation, and the representative association for National Governing Bodies of Sport, the Federation of Irish Sport, have called on post-primary schools to redouble their efforts in implementing the Department of Education and Skill’s recommendation that two hours’ physical education be provided to post-primary school students each week. The call was made at the launch of the Pumped Schools’ Video Awards, supported by Bayer in partnership with the Irish Heart Foundation, the Federation of Irish Sport and RTÉ news2day, which seeks to encourage young people to unleash their creative juices and produce 90-second movies on a heart health theme. The competition invites participants to explore the science behind physical activity, diet and smoking, the impact of these on health and wellbeing, and produce compelling videos that inspire viewers to act. With a prize fund of €10,000, there are three categories in which to enter – “Smoking Stinks”, “Active Teens—Healthy Hearts” and “Weighty Matters”. The awards are open to all post-primary students between the ages of 12 and 16 years with the winner of each category winning €3,000 for their school’s sports department and each individual student receiving a €100 voucher. More information can be found at: www.pumped.ie.

The Pharmaton Energy Bank for Temple Street came to Dundrum Town Centre to encourage busy shoppers to donate a small bit of their energy to the Temple Street Children's Hospital. TV presenters Lorraine Keane and Anna Daly joined the busy Lorraine Keane pedals in crowd to show aid of Temple Street their support on the day. The Pharmaton Energy Bank is a suite of exercise bikes, which were set up on the third floor where shoppers were busy in the ‘Back to School’ rush. Rather than asking people to donate cash, Pharmaton asked people to hop on a bike and pedal for Temple Street. The energy used was converted into a cash sum for the hospital. Pharmaton set a target of €10,000 which they then presented to the children’s hospital – 247 people took part over 4.5 hours to raise this sum. TV3’s Anna Daly was delighted to be representing Temple Street on the day: ‘’As an ambassador to the hospital, I was delighted to take part in the Pharmaton Energy Bank event to raise much needed funds for Temple Street. It was a fun energetic day for a great cause.’’

SOME POSITIVE NEWS FOR YOUR PHARMACY

John Corrigan met in Dublin on the 31st of October to formalise the release of €800m in funding to the

Strategic Banking Corporation of Ireland Secures €800m in Funding for Irish SMEs The Minister for Finance Michael Noonan T.D and the Minister for Public Expenditure and Reform Brendan Howlin TD along with The German Finance Minister Wolfgang Schäuble, President of the EIB Werner Hoyer and Chief Executive of the NTMA 6

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Strategic Banking Corporation of Ireland (SBCI). The SBCI is a state owned banking corporation which will provide tailored loans for SMEs. The SBCI paves the way for Irish SMEs to begin the process of accessing new innovative financial products. It’s envisaged that the first loans will be available to SMEs by the end of 2014.

Contemporary Pharmacy Uniforms

Call: 042 9746333

www.diamonddesigns.ie

IPR NEWS BRAND NEWS GREEN ANGEL TEAMS UP WITH HOLLY CARPENTER The beautiful former Miss Ireland Holly Carpenter has once again teamed up with leading Irish Skincare brand, Green Angel, to front their new beauty campaign. Mary Mitchell Co-Founder of Green Angel says: “It was vital that we chose the right person to front our campaign. After working with Holly on a number of occasions I felt she had the perfect look; she has real, natural beauty and timeless features.” www.greenangel.ie

THE VIVISCAL C.R.O.S.S. FOR CANCER RESEARCH The Viviscal C.R.O.S.S. Rugby Legends Cycle has continued to grow over the last two years, raising €122,000 for cancer research. Over 200 cyclists, the Wallace Brothers as well as a host of international rugby legends such as former Australian captain Phil Kearns and Springbok World cup winning captain John Smit took part in the 2014 Viviscal C.R.O.S.S. Rugby Legends Cycle. In honour of the 30,000 new cases of the devastating disease annually reported in Ireland, the 2014 Viviscal C.R.O.S.S Rugby Legends Cycle invited everyone to strap on their helmets, inflate their bike tires, and cycle for those who can’t and enjoyed the amazing trip of a lifetime along the beautiful west coast of Ireland from Mizen Head to Malin Head.

Irish Pharmacy Retailer

WORLD COPD DAY MARKED WITH “SAVE YOUR BREATH” NATIONAL AWARENESS CAMPAIGN Save Your Breath is a new national COPD awareness campaign running from November 17th-23rd spearheaded by COPD Support Ireland, and supported by Boehringer Ingelheim, GSK, Menarini and Novartis. It coincides with World COPD Day on November 19th. The charity, which brings together a nationwide network of COPD support groups, will undertake a COPD Screening Roadshow visiting key locations and encouraging people to know the symptoms of COPD and to seek diagnosis. COPD, or Chronic Obstructive Pulmonary Disease, includes conditions such as bronchitis and emphysema, and results in shortness of breath, tiredness and reduced exercise ability because the airways in the lungs are obstructed. It is a serious disease and in Ireland deaths from respiratory disease are third only to deaths from cardiovascular disease and cancer. COPD is the major cause of respiratory deaths. Early diagnosis can help people avoid more serious forms of the disease and thereby enjoy a much better quality of life. Full information on the roadshow locations, dates and times can be found at www.copd.ie

#SAYSOMETHING CAMPAIGN LAUNCHED The Irish Skin Foundation announced the launch of the new #SaySomething campaign to mark World Psoriasis Day, Wednesday 29th October 2014. The #SaySomething initiative, which is supported by AbbVie, features a short on-line film, which encourages patients to become involved in controlling their psoriasis by speaking openly to their doctor about all of their symptoms. A new analysis of the impact of psoriasis in Ireland, has suggested that almost one in four psoriasis sufferers also suffer from depression at some stage in their lives.

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COSMETICS

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BODYSCENT INTERNATIONAL LTD Ballyfoyle | Kilkenny | Ireland

Tel: 056 - 7767000 Fax: 056 - 7767130

Email: sales@bodyscent.ie

Web: www.bodyscent.ie

IPR HELIX HEALTH PHARMACIST AWARDS

Helix Health Pharmacist Awards This year 21 pharmacists from around the country have been shortlisted for the renowned Helix Health Pharmacist Awards.

Pictured at the announcement of the shortlist for the 2014 Helix Health Pharmacist Awards were (L-R): Jennifer Hughes,

(L-R): Daniel Byers, from category sponsor KrKa; Sally-Ann

Marketing Manager at Helix Health; Fintan Moore, Chairman of

Cryan, shortlisted in the Professional Excellence Award category;

the Organising Committee; Tara Kearns, HR Executive at Helix

and Jennifer Hughes, Marketing Manager at Helix Health.

Health; and Julie O’Halloran, Marketing and Communications Executive at Helix Health.

he awards, now in their tenth year, are aimed at ‘celebrating excellence’ across all disciplines of the pharmacy profession, and raising funds for the Pharmacy Benevolent Fund, a charity that supports those who have been associated with pharmacy and who are now in need of assistance. The Helix Health Pharmacist Awards recognise the contribution of the profession to healthcare in general, as well as celebrating the work of pharmacists and their teams through individual categories. The pharmacists have been shortlisted for awards under the following seven categories: ✔ Excellence in Community Practice – sponsored by Lundbeck ✔ Excellence in Hospital Pharmacy – sponsored by Helix Health ✔ Patient-Nominated Award – sponsored by TEVA Pharmaceuticals ✔ Professional Excellence Award – sponsored by KrKa ✔ Young Pharmacist of the Year – sponsored by Helix Health ✔ Practice-Based Research Award – sponsored by Helix Health ✔ Pharmacist Contribution to the Community Award – sponsored by Pinewood Healthcare The winning pharmacist in each category will be unveiled at a gala awards ceremony at the Mansion House in Dublin on 10

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Saturday, the 29th of November 2014. The awards ceremony is always a great night out for all those involved in the pharmacy profession in Ireland, offering a chance to catch up with old colleagues and friends, as well as to support this important cause. In addition to the seven categories for the Helix Health Pharmacist Awards, the winners of a Lifetime Achievement Award – sponsored by JPA Brenson Lawlor – and a number of special commendation awards will also be announced on the night. Snapshot of Three Nominees Name: Sally-Ann Cryan Shortlisted for: the Professional Excellence Award, sponsored by Helix Health. From: Donnybrook, Co. Dublin

Sally-Ann Cryan currently holds the position of Associate Professor of Pharmaceutics at the School of Pharmacy at RCSI after lecturing at the college since 2004. Her interest in medical research started as an undergraduate pharmacy student in Trinity College Dublin. After her Ph.D. in Pharmaceutical Biotechnology (TCD), she worked as a Post-doctoral Research Fellow in the Royal College of Surgeons in Ireland (RCSI). She was then awarded the Fulbright Scholarship in Science and Technology to carry out research in the University of North Carolina (UNC) at Chapel Hill, where she studied new approaches for delivery of gene and protein therapies for Cystic

HELIX HEALTH PHARMACIST AWARDS IPR

(L-R) Jennifer Hughes, Marketing Manager at Helix Health; John

(L-R): Paul Moran, from category sponsor TEVA

McManus, shortlisted in the Pharmacist Contribution to the

Pharmaceuticals; Seamus Kennedy, shortlisted in the Patient-

Community category; and Michael O'Halloran from category

Nominated award category; and Jennifer Hughes, Marketing

sponsor, Pinewood Healthcare

Manager at Helix Health

Fibrosis. Since returning in 2004 and taking up her first fulltime academic position in RCSI she has been involved in the establishment of a new School of Pharmacy in RCSI. When asked what the best thing about her job is, she replied her students. Sally-Ann currently lectures at undergraduate and postgraduate level, while also holding the position of Research Convenor for the School of Pharmacy. She has trained over 50 undergraduate and postgraduate researchers in pharmaceutical development research skills, so critical to the healthcare industry However, the education of pharmacy has also seen many challenges. Over the past number of years, many changes have been made to the curricula with a 5-year programme now to replace the current 4-year programme. However, Sally-Ann feels this presents the opportunity to improve and grow as a sector and no doubt will bring many positive outcomes to the teaching of future pharmacists.

involvement; fundraising for a number of hospices, and sponsoring a large variety of GAA and soccer teams including the Leitrim County football team, Glencar Manorhamilton senior team, Belturbet senior team, and numerous school teams. He considers himself an advocate for the importance of healthy living for children and young adults, believing that a fit and healthy body results in a healthy mind. He also believes that community support in community teams, projects and organisations, creates a great morale among the community.

Name: John MacManus Shortlisted for: the Pharmacist Contribution to the Community, sponsored by Pinewood Healthcare. From: Manorhamilton, Co. Cavan

John MacManus, who owns four community pharmacies in Co. Cavan and Co. Leitrim, always wanted to work in the pharmacy sector. With parents from a medical background, it doesn’t surprise him that he took this career path or that it suits him. John studied pharmacy at Aberdeen’s Robert Gordon University, before returning to Ireland to purchase the first two of his four pharmacies. For the past 17 years, John, along with his wife Maria, have been the practicing pharmacists at MacManus Pharmacy in Belturbet, Co. Cavan while overseeing the work and business development of the other three pharmacies. John takes pride in his commitment to his patients, describing the best thing about his job is meeting and helping people in the community. He is very proactive in his approach to community

Name: Seamus Kennedy Shortlisted for: the Patient-Nominated Award, sponsored by TEVA Pharmaceuticals. From: Cashel, Co. Tipperary

Seamus Kennedy took over Friary Pharmacy in Cashel, Co. Tipperary in 2005, after qualifying as a pharmacist from the University of Brighton in 2003. He was always attracted to the idea of working in this sector as he was heavily interested in the science-related subjects throughout his second-level education. Furthermore, the idea of working in a community pharmacy always appealed to him. He finds his job very rewarding, and prides himself on his pharmacy’s motto “focused on patient care”. Seamus offers a 24 hour out-of-hours service seven days a week to members of his community should any cases arise. Seamus believes that through patient counselling and the patient’s own understanding of their respective medical treatment is at the forefront of community pharmacy. Since taking over the pharmacy in 2005, it has grown and grown with Seamus building excellent relationships with his patients and fellow healthcare professionals. He is delighted to play such an active role in his community. Pharmacists throughout the country are welcome to attend the awards ceremony and can purchase tickets by completing the booking form available on: www.pharmacistawards.com Irish Pharmacy Retailer

IPR EARLY YEARS & PREGNANCY

EARLY SPRING FEVERPITCH

POCK POCK

As we all know over the winter season and into Spring crèches are breeding grounds for bugs. Brupro for Children Suspension (Ibuprofen) is used for the short-term symptomatic treatment of mild to moderate pain and fever. Contact: www.rowa-pharma.ie Price: RRP: €3.50

Treat the symptoms of chickenpox with PoxClin mousse. It contains a unique bioactive bacterial blocker for an effective treatment to soothe the itch, to recondition the skin and to help prevent scar tissue formation. Contact: www.pharmed.ie Price: RRP: €17.29

BOBO

NAP NAP

As seen on BBC’s Dragon’s Den Bobo Buddies are fun, functional soft toys for children on the go. This range is beautifully soft and adorably cute. Bobo buddies come in five different characters. These adorable comforters are incredibly soft and their elastic arms can be wrapped around your child’s wrist, so they won’t be dropped or lost! Contact: Bodyscent International Ltd www.bodyscent.ie 056 77 67000

Burt’s Bees® Baby Bee® Cream-to-Powder combines the benefits of a nappy cream and a baby powder in one to help absorb wetness and leave baby’s skin soft, dry and smooth in one quick step—perfect for speeding up changing time. Safe for baby’s delicate skin, this non-irritating, everyday use nappy cream is the new nappy bag staple. Contact: www.burtsbees.co.uk

Price: RRP: €13.95

Price: RRP: €11.95

CONCEIVE SOLUTION

TUMMY TIME

pre-Conceive was designed in response to the growing, global trend of declining fertility levels. pre-Conceive is a blend of nutrients that have all been studied extensively for their impact on fertility and increasing fertility in both men and women. It’s the most advanced fertility supplement of its type. Contact: www.pillarhealthcare.ie

A multi-strain probiotic supplement, like KidzBiotix, can help support every day gut, bowel, digestive and immune health in children. Children are also susceptible to potentially harmful bacteria from food and the environment. Probiotics play a key role in protecting children from “bad” bacteria. Contact: www.wholefoods.ie

Price: RRP: From €170 12

Keep your pharmacy stocked with the latest child and mum friendly products and health aids.

Irish Pharmacy Retailer

Price: RRP: €9.95

IPR EARLY YEARS & PREGNANCY SKIN BALANCE Eczema affects approximately 1 in 5 children under the age of six in Ireland. We’re familiar with the concept of good bacteria in our stomachs, we similarly have good bacteria on our skin which keeps it healthy. Lipikar Baume AP+ restores balance to the skin and reduces inflammation. Contact: www.laroche-posay.ie Price: RRP: €13.50

GINGER MORNING Roger&Gallet’s Gingembre Shower Gel’s bouquet of ginger and precious wood is mingled with a lively freshness, for a stimulating and sensual shower experience. Contact: www.roger-gallet.ie Price: RRP: €13.75

For those ladies who worry about post pregnancy breast issues, MIO Boob Tube+ enables you to defy gravity and protect your chest. MIO Boob Tube+ will keep lines and wrinkles at bay so thin skin stays smooth. Contact: www.blueskyproducts.ie Price: RRP: €37.00

ZZZ’S This Works Sleep plus+ has been created as a sustained release version of the original. Promotes restorative sleep so you wake up feeling and looking refreshed. Contact: Johnson Prestige Division. Tel: (01) 408 1521 Price: RRP: €33.00

BALANCE

BABY SOFT

OptiBac ‘For Women’ Probiotics ensures a good balance of intimate area friendly bacteria. Which is important in supporting health, and helping to prevent conditions such as thrush, cystitis and bacterial vaginosis (BV). Contact: www.pharmed.ie

In the Winter, skin also needs to be protected from dehydration. Bepanthen® Baby Moisturiser is a natural, soothing cream that restores hydration levels quickly to a baby’s delicate skin, this moisturiser is gentle enough to be used all over baby. Contact: www.bayer.ie

Price: RRP: €7.49

Price: RRP: €12.24

KINVARA

FESTIVE SCENT

“Take the day off” with this luxurious cleansing oil from Kinvara. Suitable for men and women, the Irish-owned skincare range based in Co. Galway uses plant-packed ingredients (93% from an edible food source) to produce really effective products. Contact: www.kinvaraskincare.com.

Celtic Candles Festive Mulled Pear and Spices candle is perfect for those wintery evenings with a glass of wine and a good film, cuddled up on a comfy couch! A break every mammy needs! Contact: www. thecandleshop.ie or Tel: (01) 832 4473

Price: RRP: €29.95 - € 20.00 14

BOOBALICIOUS

Irish Pharmacy Retailer

Price: RRP: On Request

IPR CHILDCARE & PREGNANCY

Baby Shock! Suddenly, you’re handed a baby - a beautiful tiny human and you feel slightly panicked. Never in your life has your local pharmacy been so important to you, especially late night pharmacies! We look at some essential new baby products, with some new mums giving us the lowdown on their pharmacy experience. Nipple Shields Breastfeeding is not as straight forward as any woman, who has yet to have children, might think. Nipple Shields, primarily used by women suffering from sore nipples, can also help the baby latch on. They’re not recommended for long-term use and mums can talk to their public health nurse about breastfeeding clinics. “They had to use suction during 16

Irish Pharmacy Retailer

the birth,’ says new Liz, mum of baby Caleb, from Dublin. “I tried for three

days to get him to latch on, but it was really difficult, and apparently suction can be the culprit - they’re not sure why. Whatever causes it he completely rejected my nipples. Eventually a midwife recommended nipple shields - and they really helped. However, I found that not all pharmacies had them in stock and they can go missing in muslin cloths really easily! I find them in the laundry basket sometimes. It’s great to

CMY

IPR CHILDCARE & PREGNANCY

“My local pharmacist helped me out with a colic relief product and some muchneeded advice.” have a local late-night pharmacy who stocks them.” Muslin Cloths Whether you’re bottle feeding or breast feeding, muslin cloths are a light and gentle way to mop up baby vomit and spit up. But, not all pharmacies sell them. “My newborn daughter took her time to find a balance between eating and overeating, and I took a while to realise that I needed to tell the signs when she was about to spit up. A quick and handy muslin cloth was always beside us to clean us both up, as she usually aimed right into my cleavage!” says Jean, mum of Katie from Cork. Colic Relief Experts are not really sure what colic is; it can be anything from wind, indigestion, needing a cuddle - or even that his/her brain is still maturing and they have yet to learn to stop crying once they’ve started. It can be an upsetting time for new parents. In that case late night pharmacies can be God-sends for new parents. “My local pharmacist helped me out with a colic relief product and some muchneeded advice. The period of non-stop crying went on for a few weeks at the same time every day. It’s abated now 18

Irish Pharmacy Retailer

but it was so tough at the start, that I would have to leave the room to take a breather,” says Sharon, mum of Tadhg from Galway. Maternity Aids Not many new mums realise the length of time that lochia (post-birth bleeding) can carry on for. Sometimes it stops and then comes back just when you thought it was starting to finish. Good maternity pads and other helpers can really ease the burden. “The maternity pads they had in the hospital were bulky and had no adhesive side, so they would move a lot. I found excellent maternity pads in my local pharmacy and they really helped with leakage. I also got my hands on some heat pads for the pain as it’s not safe

to have a hot water bottle near a baby,” says mum to Sean, Elaine from Dublin. Niceties of life! It’s tough getting out of the house with a new baby, but when you can, your local pharmacy can be really nice to pop into when you’re on a short walk. “I treated myself to some mascara, BB cream for my tired skin, some fancy shower gel, as MY GOD do you appreciate showers in the early days! I also found my local pharmacist was very helpful as I noticed a bump on my child’s neck. He told me it was probably just a lymph node from a cold she had that was inflamed, and I verified it with my doctor. He really helped to calm my fears,” says Karen from Wicklow, mum to baby Leah.

ADVERTISING FEATURE IPR

What’s new with

Mane ‘n Tail

Introducing Leonard Daly for Mane ‘n Tail

ne of Ireland’s leading hair and beauty consultants, Leonard Daly is working with Mane ‘n Tail hair care by educating people on how to achieve their very own great hair. Leonard is searching for the women with Ireland’s Greatest Hair, fronting the Mane ‘n Tail Mobile Salon and giving great tips and demos on the Mane ‘n Tail Salon School. Keep an eye out for our media partnerships Sunday World Ireland AM Xposé The Sunday World magazine is Ireland’s largest selling compact with 740,000 weekly readers! Check out our interactive advertorial campaign in November and December. Ireland AM reaches over 543,000 viewers across the week and we will

have a branded 60 second promotion that will appear 15 times over the week. This will also be supported across TV3’s website, Facebook and Twitter. Xposé reaches approximately 162,900 viewers each day and reaches over half a million people every week. We will have a branded 60 second promotion that will appear 15 times over the week. This will also be supported across TV3’s website, Facebook and Twitter. PR and marketing campaign The intensive public relations and marketing campaign serves to engage with customers like never before, to educate them on our full range of products and to encourage trial of the product that’s best suited to their hair type. Talk to your local sales representative about our eye catching displays and bespoke signage that will sit neatly within your pharmacy.

Irish Pharmacy Retailer

IPR PHARMACY BUSINESS

In The Family Thomas McDonald of JPA Brenson Lawlor Chartered Accountants looks at six steps to securing the survival of family pharmacies

f there’s a positive legacy from the recession we have endured for some years (and are hopefully overcoming) it's that our society has recaptured and recognised the real importance of community in our lives. During the mad years of the boom the planning process did more than its fair share to rip the heart out of communities, by allowing bigger and bigger shopping centres to open in out of town locations. Belatedly, town planners are trying to repair some of the damage done by endeavouring to entice us back to shop in our towns and villages and to rebuild and re-energise our shopping streets. As well as attracting the pubs, the bakers and the undertakers back on to Main Street we believe that the family pharmacy, a key part of any community, should be part of that rebirth. However, as advisers to many within the sector, we know that, in a lot of cases, the family pharmacy is just about holding on for dear life, and can’t afford any more financial knocks. Anyone who knows anything about the sector knows how it has been severely impacted by a succession of adverse changes, price cuts and FEMPI measures. Consequently, there are real survival issues for many pharmacies in the country, particularly those with relatively low prescription item numbers - and these predominantly tend to be family pharmacies. So we know that any more cuts of (any) kind could lead directly to the closure of pharmacies and particularly family pharmacies. Their survival will mean they’ll have to become leaner and meaner and they should focus on six specific areas such as: 20

Irish Pharmacy Retailer

An ageing population With a forecasted rise of 200,000 people over the age of 65, (that's a 50% increase over the next seven years) we believe this will create a great opportunity for family pharmacies to market to this demographic. A simple way to begin to do so is to make sure that you tell them you welcome their trade – and supplying a comfy seat to sit on while they wait is one small step in that direction. IT Systems Previously pharmacy IT systems were geared for larger organisations, but in the past few years prices have plummeted and the productivity gains - from product ordering to stock management, to identifying your most (and least) profitable lines – making these systems an essential weapon in any family pharmacy’s survival arsenal. Symbol groups Smaller pharmacies should look at the possibility of joining with larger symbol groups – there are many to choose from. However, you should take professional advice about which one is the right one for you – and these groups can give a real option for owner managed pharmacies, one that wasn’t there in the past. The right symbol group can give owner managed pharmacies an opportunity to compete with the majors through better buying, better retailing support and all the other benefits that these groups offer while still retaining ownership of the business.

Thomas McDonald of JPA Brenson Lawlor

this is an ideal time to reassess where your pharmacy is situated and to take advantage where possible of better sited shop units. Banks Finally banks are lending to the pharmacy sector! They're providing funding for viable propositions, in particular where practices are merging or expanding outlet numbers. The Secret Weapon But of everything we have listed above, we think that the hidden weapon of the family pharmacy is the owner manager, himself or herself. Owner managers work longer and harder for less money – something the majors just can’t compete with – and that in itself should assure the long term viability of the local pharmacy. Thomas McDonald is a partner with JPA Brenson Lawlor, Chartered Accountants, specialist business

Location With commercial property prices still depressed in many smaller towns,

advisors to the community pharmacy sector for over 30 years www. brensonlawlor.ie, Tel: (01) 668 9760

Herbal & Vitiman Enriched Colour Cosmetics Aﬀordable Pricing €5 - €15.50

Flexiable Executions

Call us today to learn more

2ft

3ft

1 Furry Park Road, Killester, Dublin 5. Ph: (01) 8331636 E: info@cofri.ie

IPR TEEN HEALTH & BEAUTY

2015 TREND TIME

There’s a lot going on in the New Year, highlighting and illuminating is more subtle and pastel eye strips are the in-thing. Check out some pretty, new products and last minute Christmas ideas.

LAUREN LUKE

BRONZ XPRESS

Made famous by her step-by-step make-up tutorials on YouTube, Lauren Luke has created a selection of must have affordable make-up palettes. Each palette is complete with makeup for eyes, cheeks, and lips and offers a great selection of colours. Contact: Bodyscent International Ltd www. bodyscent.ie 056 77 67000

Academie Bronz’Express Éclat de Soleil Sun Powder is the ultimate bronzer and is the perfect shade for winter too, it delivers glow and warmth, rather than full on summer tan. Match with a fresh red lip for a great little winter beauty update! Contact: www. frenchbeautyroom.com

Price: RRP: €14.95

Price: RRP: €9.99

PALETTE

FULL MANI

A luscious range of eye shadow palettes from NYX feature richly pigmented hues designed for all eye colours and skin tones. These compact palettes are available in two styles 1) Love in Paris – a 9 shade palette and 2) Love in Florence – a 5 shade palette. Contact: Eurosales International, (01) 450 7771. www. eurosalesinternational.ie

Ciate presents a beautiful and wearable range of fashion nail polish colours. This range is formulated to create a long lasting finish with easy application. For true exuberance and sophistication, this finished effect is unlike any other by giving an indulgent velvet coat to your manicure. Contact: Bodyscent International Ltd www. bodyscent.ie 056 77 67000

Price: RRP: €11.49

Price: RRP: €12.50

US GLAMOUR

ISADORA

Physicians Formula injects the fun and glamour into its broad range of cosmetics. Physicians Formula is America’s number 1 bronzer brand, face powder brand, mineral brand, kit brand and natural and organic brand. Contact: Eurosales International, (01) 450 7771 www.eurosalesinternational.ie

Flashing Volume from Isadora plumps up the lashes to the fullest; optimal volume, thickness and length. Its creamy texture with a flexible film guarantees an easy and even application. Contact: Johnson Prestige Division. Tel: (01) 408 1521

Price: RRP: €10.90 22

Irish Pharmacy Retailer

Price: RRP: €16.25

For more information or to place an order please call Distinct Distribution 01 2762291 info@distinctdistribution.ie.

IPR TEEN HEALTH & BEAUTY CONTOURED

FACEB4

Irish brand AYU is growing in popularity, and their 15 Colour Concealer/ Contour Palette is perfect for re-creating the Kardashian contouring phenonomn. It’s a 4 in 1 cream palette that includes colour correctors, concealers, contour colours and a shimmer highlight. Contact: www.ayumakeup.ie

20 Words FaceB4 is a new skincare regime that comprises of an independently clinically proven anti-bacterial face wash, which is a combined cleanser/ toner with a dermatologically tested formula that kills bacteria. Contact: www.pharmed.ie

Price: RRP: €15.00

Price: RRP: €14.98

BROW BEAUTY

FREESIA

NYX Cosmetic’s Eyebrow Cake Powder duoshade compact fills and defines eyebrows. Each kit includes a slanted brush to define brows, a round wand to shape and style and a pot of wax to keep strays away. Contact: Eurosales International, (01) 450 7771, www.eurosalesinternational.ie

Florentine Freesia Flower Water blends the enticing scent of Italian freesia, cyclamen and muguet with sweetened notes of orange, pear and amber. It has anuplifting scent reminiscent of freshcut blooms. Contact: www.cofri.ie, Tel: (01) 833 1636

Price: RRP: €7.49

Price: On Contact

NORMALISED

JESSIE’S FAV

Vichy’s NORMADERM 3-in-1 cleanses, exfoliates and works as a mask. It contains: Kaolin: Increases localised circulation and fights against imperfections. Salicylic Acid: An anti-inflammatory, pore minimising and skin soothing agent. Contact: www.vichy.ie

Create the naturally flawless look with this ultra-fine, buildable colour, luxurious powder from Youngblood. Jessica Alba is a big fan of its lightweight formula. Contact: www.cofri.ie, Tel: (01) 833 1636

Price: RRP: €13.50

Price: RRP: €35

CUTE CHRISTMAS

DREAMY SKIN

Get your Chrimbo on with this House of Ho Ho Ho nail collection. It features really cute reindeers and Father Christmas faces to get your customers in the festive mood. Each set includes: 24 Nails, 10 Sizes, Nail Glue and a Nail File. Contact: Calco Ireland Ltd T: +353 (0) 214962511

A Dream Dot is a unique super absorbent hydro matrix patch. It patented gel absorbs and locks in the pore exudate. It will swell and turn white overnight. It gives amazing spot-busting results. Contact: Johnson Brothers, Tel: (01) 408 1570, dreamdotsforspots.com

Price: RRP: €9.99 24

Irish Pharmacy Retailer

Price: RRP: (On Contact)

Are you ready for that crucial run up to the party season? Make-up sales can dramatically increase your turnover and we’ll help you make profit from day one.

• Free in-pharmacy events to increase your revenue High Margins (50%+) • Full training on how to apply products • Extensive marketing support to drive sales • Superior, top-grade minerals for flawless coverage • Cares for skin, no fillers or synthetic chemicals • Can be applied immediately after treatments

IPR TEEN HEALTH & BEAUTY MOON & STARS

MANE-TAINED

ARTDECO's Glam, Moon & Stars collection is inspired by the splendour of the fascinating night sky. The highlight of the collection is the luxurious, colourless Moonlight Dust in a retro pump bottle. Contact: www.chleoenterprises.ie, Tel: (01) 286 4770 Price: RRP: (On Contact)

Mane ‘n Tail Detangler is an exclusive pH balanced formula that’s easy to use and immediately eliminates tangles and dry, split ends. Contact: Leinster contact: Marie Foley: (087) 916 2812, Munster/Connaught Derek Browne, (087) 172 8016. Available through United Drug and Uniphar, www.mane-n-tail.ie Price: RRP: €7.95

LASTING SHADOWS

LIGHTUP

Paese Eyeshadow Base makes eyelids smoother and brighter. It intensifies the colour and makes shadow easy to apply. It’s designed to keep eyeshadows from crinkling and creasing. Contact: www.paese.ie

Capture that pretty glow with this lightweight, multi-functional illuminator from NYX. Use as a foundation base or over cheekbones, décolletage, or cupids bow for refreshing luminosity. Contact: Eurosales International, (01) 450 7771. www.eurosalesinternational.ie

Price: RRP: €9.99

LONGCOVER

Price: RRP: €9.49

BLANKS

Paese’s Long Cover is an ultra light and very comfortable foundation that perfectly hides any skin imperfections. Long Cover Fluid cares, moisturises and soothes skin irritation with vitamins A, C and E, provitamin B5 and Karite butter. Contact: www.paese.ie Price: RRP: €12.99

Blank Canvas is an Irish brush and make-up brand with a massive following, including Beauty blogger and Guru Sinead Cady (pictured here) and Pippa O'Connor Ormond. Contact: info@ blankcanvascosmetics.com Price: RRP: (On Contact)

CHERYL’S LASHES

NAKED

Cheryl and Eylure have created a brand new range of four resuable and comfy lashes: First Date, Girls Night, Sexy Señorita and Belle of the Ball. suitable for all eye shapes and occasions. Contact: Calco Ireland on 021 496 2511

Urban Decay loaded this indispensable palette with six taupe-hued matte neutrals, including five never-before-seen shades. Every shade in Naked2 Basics has a rich, buttery feel for the perfect application. Contact: Bodyscent International Ltd www. bodyscent.ie 056 77 67000 Price: RRP: €32.00

Price: RRP: €7.49 26

Irish Pharmacy Retailer

Natural Nails your friends will have to cover their eyes! • Electric Nail Polisher • Buffs and Shines nails in seconds • Finish lasts up to 2 weeks

Editors Best Beauty Buy for 2014

• Helps nail polish glide on effortlessly • TV campaign runs to mid December • Full Point of Sale Suite Available - Posters, Counter Display Units, FSDUs.

Before

After

“My new favourite thing… it’s like magic” – Xpose TV

“5 of the best new beauty gadgets” – Irish Independent

“2014’s must have nail gadget” – Triona McCarty Sunday Independent

The Perfect Christmas Gift Order today: +353 91 750811 | lifes2good.com

“No excuse not to have perfect nails” – The Star Pippa O’ Connors Beauty Buy of the Week – U Magazine

IPR YOUNGBLOOD FEATURE

Young Bloods Consumers are becoming more aware of what they’re putting on their skin. With increasing numbers of women and men shying away from parabens and opting for healthier make-up, Youngblood is a premier luxury mineral cosmetics line from the USA created by Pauline Youngblood, a former medical aesthetician.

uring her career, Pauline was in daily contact with patients who had severely traumatised skin from harsh laser treatments, acne, rosacea and cosmetic surgeries. Such patients often take up to six months before their skin returns to normal, and Pauline simply was not satisfied with the makeup options available. She began working with chemists to develop a suitable option — a product that would cover raw, inflamed or discoloured skin, while allowing it to breathe and heal. This led to her initial work with natural mineral cosmetics. 28

Irish Pharmacy Retailer

“The concept of mineral makeup was great, but the quality was missing,” Pauline says. “The colours weren’t realistic; they were too pink or orange, and they looked artificial.” Pauline began formulating her first loose mineral foundation, which provided excellent coverage and a natural appearance without clogging the skin. Pauline’s patients experienced such dramatic success with her new formula that they continued using it long after their skin had healed. Before long, patients and friends convinced her to make this natural mineral foundation commercially available, and in 1996 Pauline founded Youngblood Mineral Cosmetics. More than 16 years later, Pauline’s Natural Mineral Foundation is the flagship product, and Youngblood is now a complete line, offering dozens of products in a comprehensive palette of shades with realistic skin tones and beautiful, natural finishes. The brand has an extremely loyal following among major celebrities (including Jessica Alba, Jennifer Anniston & Gwyneth Paltrow), top beauty editors and professional makeup artists.

YOUNGBLOOD MASTERCLASSES In the US, Youngblood is affiliated with a number of organisations Youngblood Mineral including: the National Breast Cancer Cosmetics has recently Foundation and thealso People for the announced a schedule Ethical Treatment of Animals’ (PETA) of blogger make-up cruelty-free program. Youngblood Masterclasses from now The also supports the environment. until Christmas. beauty majority of packagingThe is made of bloggers comprise of a recyclable material. team of three nationally known faces including, Chloe Boucher, Mary O’Donnell and Kate McCormack (pictured above). Each event sees the bloggers develop a number of amazing looks alongside Zoe Spillane – Youngblood national trainer. Why not book yourself into one near you? You could learn some amazing tricks to try out on customers. Check out Youngblood Cosmetics Irl Facebook page for information on all Masterclasses. If you’re interested in stocking Youngblood, contact Cofri Cosmetics on: (01) 833 1636, www.cofri.ie

‘The Foundation of Beauty’ COFRI COSMETICS TEL: (01) 833 1636 - E: INFO@COFRI.IE - WWW.COFRI.IE

IPR SHOWCASE 2015

Showcase 2015 The Best of Irish Creativity at Showcase 18-21 January 2015 RDS Dublin

ith 2015 designated Year of Irish Design, and Dublin being chosen as Design Capital, Showcase will be presented next January under the umbrella of a fresh new identity taking inspiration from the beauty of our natural environment. Discover over 450 exhibitors including leading Irish designers and manufacturers and the very best emerging home grown creative talent. Take inspiration from our category

curators who will present an edited selection of the most inspirational Irish design and craft at the show. Enjoy thought provoking workshops and presentations from Industry experts in our seminar area. The Show will be divided into 3 main product categories this year of Home and Gift, Fashion and Jewellery. In addition to these categories Creative Island in the Main Hall offers unique and authentic products that were Imagined, Designed and Made in Ireland.

Blaithin Ennis

Artysmarty

Solvar

Fiona Kerr

Jewellery – Natasha Sherling Take inspiration from our Jewellery curator – gemologist, diamond dealer and master jeweller Natasha Sherling who

Irish Pharmacy Retailer

Design & Crafts Council of Ireland has selected each of the 91 participating companies from a large pool to represent the very best in design and quality. For a preview each of The Shows Section Curators have selected product to be displayed in their relevant areas. Here is a sneak Preview. For a full list of exhibitors, further details on the show and to register online, please visit www.showcaseireland.com.

presents her edited selections of the very best Irish design and craft at the show in the Serpentine Hall. Here’s a small sample of what’s in store.

SHOWCASE 2015 IPR

Ana Faye

Bebhinn Marten

Shevlin Millinery

Aran Crafts

Fashion - Sonia Reynolds Showcase Fashion Curator Sonia Reynolds presents her

selection of the best of Fashion in the Fashion Hall. Hereâ&#x20AC;&#x2122;s a small preview of whatâ&#x20AC;&#x2122;s in store.

baressential

Belleek Group

Diem Pottery

Newgrange Living

Home & Gift - Eleanor Harpur Eleanor Harpur who presents her edited selection of the very best in Home & Gift in the Home & Gift Hall "Although watching design trends is an integral part of

home-ware retailing, I also value innovative yet timeless pieces that endure in this somewhat fickle and ever-changing World. My star picks are brands that are relevant to the user, beautiful and made to last." Irish Pharmacy Retailer

IPR NUTRITION

Lactoflora for Kids Dr Natasha Campbell-McBride is a medical doctor with postgraduate degrees in Neurology and Human Nutrition. She gives her rundown on how to keep kids healthy from the inside out.

he digestive system is a complex piece of equipment. It has to break down all the food we eat into tiny particles; collecting all the nutrients, transporting them to the blood stream to feed every cell in the body and eliminating the waste, it also contains 70% of the body’s immune system and acts as the body’s first line of defence. In our gut, we have a community of bacteria that keep us healthy. These microflora help us with our immune system by keeping the gastrointestinal tract slightly acidic which, in turn, inhibits the growth of harmful bacteria. * Medication, although it has its place and is necessary in illness, can also have an impact on the integrity of gut function. For example, a course of antibiotics changes the balance of the intestinal flora and although the body will eventually over time rebalance this somewhat, it is advisable to give a course of probiotics during or after a course of antibiotics. Getting a child back to the full of their health is always a trying time for a parent. The important thing to remember is that they eat some food and stay hydrated. When a child is ill, their taste buds can be affected and may not want what you are trying to give them, so initially giving them their favourite foods might be best until they are stronger and then you can provide more nourishing foods. The nutrients found in wholefoods support proper functioning of the body whereas consistently poor choices may compromise a child’s health. Hydration is important and can be provided with healthy drinks, like 32

Irish Pharmacy Retailer

water, diluted fruit juices or a glass of milk. When your child is ready and on the road to recovery, there is nothing like getting out in the fresh air and encouraging some physical activity. Top Tips for Nutrition in Children Lead by example, children are most influenced by what they see and experience. A variety of foods is important for a balanced diet. If real food is eaten from an early age children are more likely to develop a taste for it. Choose wisely from all the food groups – protein, carbohydrates and fats. Water is very important in a balanced diet. Every cell in the body needs water. Let your children (over 5) be involved in shopping and cooking. Limit sugary snacks and drinks, allow for a weekend treat. Top Tips For Boosting Energy Levels Make sure breakfast is on the menu – in a busy household plan your morning meal the night before. Try not to have sugary boxed cereals, try eggs, beans on toast, porridge with fruit and yogurt – the options are endless. Reduce the amount of sugar in the diet, it gives a false energy that depletes very quickly leaving your child craving

more sweet food. Have healthy snacks around to boost energy levels. Give your child a boost to help their immune system when there are colds and other nasty bugs going around with a course of Lactoflora for Kids. Lactoflora for Kids is a probiotic for children to help boost the immune system. It contains Lactobacillis and Bifidobacteria to re-populate the ‘good’ bacteria in the intestine and crowd out the ‘bad’ bacteria. Lactobacillis are mainly found in the small intestine, Bifidobacteria are mainly found in the colon. These bacteria live in a symbiotic relationship with us and amongst other things lower the risk of disease and cancers. Lactoflora for Kids has a great synergy of ingredients, not only the probiotics but also their food in the form of prebiotics and the enzymes needed for energy and gut healing – the B vitamins. Lactoflora for Kids is ideal after a course of antibiotics, to help re-populate the beneficial flora in the intestine, or anytime you feel they might be stressed, or even in a situation where they may be vulnerable to picking up a bug in playschool/school. Taking Lactoflora for Kids helps with balancing the intestinal flora, keeping pathogenic bacteria at bay, encouraging vitamin synthesis, improving enzyme activity of the intestinal mucosal membrane and stimulating the immune system. “Lactoflora for Kids is a corner stone in the rebuilding of your child’s future.” *For all health claims in this article, please contact ClonMedica on 01-620 4000 for further details on research.

ay vial a d e h t r afte eal m in ma

clonmel

Contains the following vitamins:

- Niacinamide - Vitamin B5 - Vitamin B6

- Vitamin B1 - Folic Acid - Vitamin B12

Strawberry flavour â&#x20AC;&#x201C; from 6 months Lactoflora intestinal protector 5 x 7ml vials

2014/ADV/LAC/105. Always Read the label.

IPR THE BUSINESS OF RETAIL

Resolute

Does your pharmacy need a bit of a shake-up in 2015? We reveal some practical and existential retailing tips you might need to stick to, ultimately making your life easier in the New Year. Community Involvement If you’re not already involved in the community, now might be the right time to start. Retail studies have shown that businesses that are heavily invested in their communities, and that 'give back' can have substantial

Irish Pharmacy Retailer

rises in profit. Maybe it’s good karma in motion, who knows? Some ways of being a greater part of your community is to get involved with initiatives like Tidy Towns, college scholarships, sponsoring local competitions, charity volunteering of

individual staff members - but also holding coffee mornings for local services like hospices, etc. It can also be a way of getting your branding out there, even in suburbia. Altruism is always rewarded it seems: “Companies that encourage

THE BUSINESS OF RETAIL IPR

community involvement distinguish themselves from their competitors, and see many benefits, including loyal customers and happier employees. According to a May 2013 study by Cone Communications and Echo Research.” www.entreprenuer.com Horrible Bosses “A fish rots from the top down” is the saying from Roman times and the old adage rings true - if there’s fear and loathing within any organisation it will show through to the customers. Even if you’ve had the monopoly in your area for years; always try to

ensure that your staff are happy. Because it will be apparent to customers very quickly if there’s an aura of misery in any retail outlet. If you’re in the habit of taking your bad mood out on your staff, and it’s causing problems or a bad atmosphere, examine your reasons and try to change your behaviour. If it’s not you who’s the problem, e.g. a staff member who is causing problems through bullying, HR Service company Peninsula Business Services advises: “Employers may find it wise to implement an antibullying policy. Such a policy should give a clear and unambiguous message to all employees that certain types of behaviour will not be tolerated in your workplace. Examples of prohibited behaviour should be given and employees should be made aware that, should these actions be undertaken, they will be dealt with via the company’s disciplinary procedure.” Every retail entity in the public eye has a reputation, whether it be for customer service or great advice. Make sure your pharmacy is known for its excellence in both. Customers want to be left alone to browse, or, on the other hand, have a helpful shop assistant / pharmacist available to chat to them about a product / medicine. Try not to be too pushy. Pharmcies (no matter what socio-economic area they’re in) will always be the victims of theft. Don’t let paranoia cloud your judgement of customers on the whole. Not everyone is out to get you.

Stock Issues Have you got stock issues that you need to resolve? Will you be overstocked after Christmas? Don’t be afraid to talk to your supplier about re-packaging options, don’t ask - you won’t get. You can also offer items to your local newspapers (and don’t underestimate the power of some local newspaper ads) for competitions, prizes in exchange for advertising. Continually discounting stock is a quick fix and should not be a regular thing. Make sure that you let customers know that discounting is a once-off. You can also keep stock and re-package it in attractive wrapping for Valentine’s Day / Mother’s Day, etc. Make sure that you pay attention to cosmetic best before dates. “It’s really important to have new stock coming in to fill the space previously occupied by the markeddown stock. This gives you an opportunity to make good margins from the space that was previously low or negative margin,” says retailing guru, John Hogan of www. realworldretailcom. Tradeshows Irish Pharmacy Retailer magazine promotes trade shows throughout the year and for good reasons. Trade shows present an opportunity to pharmacies and pharmacy chains to be one step ahead on FOC product innovations. You could be known as the "first pharmacy that supplied x or y’ in your area". Trade shows also give you an opportunity to meet with new suppliers and get to know who you’re dealing with on a personal level, it might mutually benefit you both. “Attending trade shows is a definite retailing virtue,” says John Hogan, “They are the perfect opportunity to keep your shop fresh and one step ahead of the competition.” Irish Pharmacy Retailer

IPR Women’s Health & Beauty

HEALTHY ‘N’ HAPPY!

Have a goo at the latest women’s product innovations for 2015.

NO SWEAT!

ANGELIC

Created by Irish Entrepreneur, Jane McTernan, MONDSS Underarm Wear: 1) Adheres to your skin under your arm; 2) Absorbs and prevents perspiration marks from getting onto your clothes; 3) Locks in odour; and 4) Is comfortable to wear. For piece of mind on special occasions! Contact: www.mondss.com

Irish brand VOYA’s Angelicus Serratus Seaweed Oil has proved so popular worldwide with professional therapists and salon clientele that the brand has now decided to launch it to retail. It’s a nourishing body oil containing anti-ageing seaweed extracts, rosehip and evening primrose oil. It smells amazing too. Contact: www.voya.ie or email sales@voya.ie or telephone +353 (0) 71 916 1872.

Price: €9.99

IDEAL

TRAVALO

The skin around the eyes is very fragile, up to 10 times thinner than the rest of the face. Idealia Eyes works to correct dark circles, texture issues and adds a glow to the skin. Enriched with motherof-pearl the formula absorbs quickly, reflects light and provides immediate colour correction. Contact: www.vichy.ie

Price: RRP: €24.00

RETAINED

Travalo refills in seconds directly from a standard perfume bottle, perfectly transferring your fragrance without spills or damaging exposure to air. Travalo is pocket sized, 8.6cm long and weighs only 20g which makes it ideal for travelling, yet when filled to 5ml Travalo will give over 65 sprays of fragrance. Contact: Bodyscent International Ltd www.bodyscent.ie 056 77 67000 Price: RRP: €12.50

ALLURE

La Roche-Posay’s Redermic contains retinol that works on marked lines to deep wrinkles, premature sun damage and uneven skin tone. Fine lines and deep wrinkles appear diminished and premature dark spots appear faded. Skin texture is resurfaced, leaving it visibly smoothed and even-toned. Contact: www.laroche-posay.ie

Price: RRP: €34.00 36

Price: RRP: €37.00

Irish Pharmacy Retailer

The Luminising Satin Eye Color Trio from Shiseido has a satin texture that glides on the lids with micromatic colour pigments to really spice up those peepers. Contact: www.shiseido.com

Price: On Contact

AVAILABLE FOR PHARMACY RETAIL FROM AUGUST 2014 AWARD WINNING BRAND PREMIUM QUALITY FOR AN AFFORDABLE PRICE AS SEEN ON YOUTUBE, RECOMMENDED BY CELEBRITY MAKE-UP ARTISTS AND BLOGGERS. POINT OF SALE AVAILABLE, POSTERS, BROCHURES, RETAIL BAGS, VARIOUS DISPLAY OPTIONS, stockistenquiries@blankcanvascosmetics.com Phone: 0818 25 22 22

IPR Women’s Health & Beauty BUFFER

SOFTENER

MICRO Nail takes the chore out of nail care at home or on-the-go, quickly buffing away ridges and discolouration to reveal dazzlingly high-shine, healthy and natural nails, that last for up to two weeks. Contact: micronail.ie Price: RRP: €49.95

BEEBY

A major skincare trend originating in the skin-science mecca of Asia is the softening lotion. Trilogy’s certified natural version has a super-smoothing, satiny texture. This gel-lotion completes the cleansing process while softening and hydrating the skin. Contact: www.trilogyproducts.com Price: RRP: €21.95

SONIC

Burt’s Bees® tinted lip balms take the passion for Burt’s Bees® balms to the next level with a hint of sheer colour in modern, wearable shades and a sweet natural flavour! These 100% natural balms enhance your natural lip colour with a sheer wash of colour while leaving pouts petal soft with lush natural ingredients that care for your lips. Contact: www.burtsbees.co.uk Price: RRP: €7.95

Clarisonic’s innovative Luxe Facial Brush Heads feature innovative tapered ultra-long, filaments that give uncompromising cleansing efficacy delivered in pure luxury. The dynamic dual-layer design of the Luxe Facial Brush Heads gently massages and invigorates the skin. Contact: www.clarisonic.com Price: RRP: €199.00

BLONZER

OILICIOUS

Get the perfect sun-kissed glow with complementing colour combinations from NYX’s Bronzer/Blusher Combo. They feature flattering and natural-looking hues. Contact: Eurosales International, (01) 450 7771, www. eurosalesinternational.ie

TanOrganic Self-Tanning Oil is the secret to professional tan application at home giving skin a sumptuous streak free tan with TanOrganic Self-Tanning Oil a 100% natural and organic tanning solution which gives luxuriously silky soft skin. Contact: www.tanorganic.com

Price: RRP: €10.99

BOOSTED

BROWS ‘R’ US

BDB Brow Boost works to help condition brows for a fuller, thicker and healthier appearance. Whether you’ve fallen victim to the dreaded over-plucking or your brows are just naturally sparse, it’s the best way to increase brow growth. Contact: www.billiondollarbrows.com

Eylure’s extensive new brow range helps you achieve the shape, colour and texture that is the perfect frame for your brows. The range includes everything from shapers and wax, to pencils and ink, to fixing gel and conditioning oil. Contact: Calco Ireland, Tel: 021-496251

Price: RRP: On Request 38

Price: RRP: €24.99

Irish Pharmacy Retailer

Price: RRP: from €3.49

Award Winning Irish Make-Up Company

distribution@fuschia.ie 00353 41 983 9823 www.fuschia.ie

s a m t s i r h C Gifts star t from â&#x201A;Ź4

IPR Women’s Health & Beauty MOONLIGHTING The new ARTDECO Glam, Moon & Stars collection Eyeshadow Moonlight has a delicate texture that bathes the eyelids in a sea of sparkling starlight. The bright lighter colours are perfectly suited as browbone highlighters. Contact: www.chleo enterprises.ie, Tel: (01) 286 4770 Price: RRP: On Contact

MORE THAN FOUNDATION Youngblood Liquid Mineral Foundation contains a Deep Sea Hydrating Complex that quenches parched skin for a healthy radiance. It also contains a special blend of rare Reduced Salt Deep Sea Water, botanicals for healthier looking skin. Contact: www.cofri.ie, Tel: (01) 833 1636 Price: RRP: On Contact

MUSKY

MANED

The Body Shop’s Classic White Musk Gift Set is perfect for a year-round classic gift for any age. Contact: www.thebodyshop.ie

Mane ‘n’ Tail Hair Hair Strengthener is the secret behind many a star’s strong, healthy hair. Dublin and Leinster contact: Marie Foley: (087) 916 2812, Munster/Connaught Derek Browne, (087) 172 8016. Contact: www.manentail.ie

Price: RRP: €39.95

Price: RRP: €13.95

GLOWATHON

EYE QUAD

Get Glowing is VOYA’s illuminating marine face mask. It will help brighten and purify your skin. It's a blend of Rosemary and Patchouli and mineral rich seaweed. Contact: www.voya.ie or email sales@voya.ie, or tel +353 (0) 71 916 1872.

Youngblood Eye shadow Quad contains four complementary shades that come in a sleek, mirrored compact for limitless looks. The formula sweeps on like silk and wears for hours. Vegan, Paraben free, PETA Approved - A Hollywood fav! Contact: www.cofri.ie, Tel: (01) 833 1636

Price: RRP: €38.00

Price: RRP: €39.00

AWARDS ABOUND

SHEAR LOVELY

Kinvara Skincare – one of the country’s leading organic skincare ranges – is the first Irish beauty brand to win an accolade at the prestigious UK ‘FreeFrom’ Beauty Awards. Contact: www. kinvaraskincare.com

Add drama and elegance to your home with this award-winning collection of opulent candles, infused with unique scents and in vibrant seasonal colours. Shearer Candles come in a choice of five fragrances Contact: Bodyscent International Ltd www. bodyscent.ie 056 77 67000

Price: RRP: On Contact 40

Irish Pharmacy Retailer

Price: RRP: €16.00

Unveiling a collection of must-have affordable luxury cosmetics Pro-tec Sales & Marketing Ltd., Eastcliffe House, Glanmire, Co. Cork, Ireland. t. 021 482 0846 | m. 086 253 4997 | e. info@pro-tecsalesmarketing.ie

www.mememecosmetics.ie Distributors for the MeMeMe range in the Republic of Ireland & Northern Ireland

IPR MALE HEALTH AND GROOMING

YER MAN Want to attract more male customers to your front of house and OTC? Take a look at these newbies for 2015.

BARNET

BOTTIE

Mane ‘n Tail Deep Moisturising Shampoo gently cleanses and conditions the hair and scalp with no residue build-up. Dublin and Leinster contact: Marie Foley: (087) 916 2812, Munster/Connaught Derek Browne, (087) 172 8016. Contact: www.manentail.ie

This great range of hot water bottles are an ideal gift for all ages this Christmas and guaranteed to keep you warm for the cold winter nights. Contact: Bodyscent International Ltd www. bodyscent.ie 056 77 67000

Price: RRP: €8.95

Price: RRP: From €4.95

VITALITY

SERUM WASH

Ren Vita Mineraltm Omega 3 Optimum Skin Oil is a transforming oil that strengthens the skin’s vital lipid barrier, re-energises skin cell activity to dramatically improve moisture levels, boosts overall skin health and vitality and reduces the signs of wrinkles. Contact: www.blueskyproducts.ie

FaceB4 After-cleansing Serum has a gentle formula serum suitable for all skin types and is vitamin enriched to moisturise, soothe and protect skin. Contact: www.pharmed.ie

Price: €28.00

Price: RRP: €14.98

BEER BEAUTY

FLARES

Beer has been famed for generations for its ability to leave hair bouncy, shiny and full of body. The Tasmanian Beer Shampoo Bar comes in a natural chemical free formulation traditionally handmade. It’s perfect for those with dandruff, oily hair/scalp, fine or thin hair or those who want shiny healthy hair without using chemicals. Contact: www.body4real.co.uk

CU-ZN+ by Uriage is a soothing emulsion that santitises and repairs areas of dryness of irritation that are prone to a secondary infection. It contains copper gluconate and zinc to regulate bacterial flora on the skin. Contact: www.grahamanthony. ie, Tel: (01) 822 2711

Price: On Contact

Irish Pharmacy Retailer

Price: On Contact

Saphir Perfume, makes perfect Scents Saphir is a Spanish brand, selling gorgeous fragrances for more than 20 years, and it has finally come to Ireland. Modelled on designer fragrances - and with 99 per cent of the same ingredients - the only real difference is the price, which ranges from €7.99 for 25ml to €24.99 for 200ml. With more than 70 well-known scents for men and women, there’s something to appeal to every taste. If you’re fed up paying a small fortune for big name perfumes, then we have some good news! Check out saphirperfume.com for a list of Stockists.

FULL STAND OFFER WAS €446.40 NOW €357.80 (Offer valid until 16 January)

18 ladies perfumes x 4 25ml units plus 1 free tester, 12 gent’s fragrances x 4 30ml units plus 1 free tester, Total: 120 bottles, plus 30 free testers. RRP €7.99 SAPHIR KIDS €79.84 8 Saphir Pink kids 100ml plus 1 tester 8 Saphir Blue kids 100ml plus 1 tester Total 16 plus 2 testers RRP € 9.99

CDU OFFER WAS €334.80 NOW €268.20

(Offer valid until 16 January)

9 ladies perfumes x 6 25ml units, plus 1 free tester, 6 gent’s fragrances x 6 30ml units, plus 1 free tester, Total: 90 bottles, plus 15 free testers RRP €7.99. Blue Apple Cometics, Ltd Saphir Perfumes, Barnacullia, Sandyford, Dublin 18.Tel: (01) 5241177 • Fax: (01) 2953694

To Order: Adele Plant (086) 7713831, Sarah Mc Govern (087) 833 8574 and Catherine Azzariti (087) 4179071

IPR MALE HEALTH AND GROOMING SNOT BUSTER

CLARIFY

Congestion in the nasal passages can be very painful, and mucous production isn’t fun for you or those around you as you sneeze and snort your way through it! A.Vogel’s Plantago is great for dissolving mucous and is taken internally. Contact: www.wholefoods.ie

Roche-Posay’s Physiological cleaning gel gently removes dirt and impurities from normal to combination skin types, including sensitive skin, while respecting its physiological balance. This clever formula contains Poloxamer, a cleansing ingredient so mild it is used in contact lens solutions. Contact: www.laroche-posay.ie

Price: On Contact

Price: RRP: €15.50

POLYPHENOLS

ALPHA AND OMEGA

New Zeroxid with olive oil polyphenols, which have recently been termed as ‘lifespan essentials’ - along with seven approved antioxidant nutrients to provide full protection against damaging free radicals. Supports anti-ageing, skin health, antioxidant and heart health. Contact: www. wholefoods.ie

Vegepa E-EPA 70 is a best-selling EPA fish oil supplement with a tried-and-tested patented formula. Omega-3 EPA from marine fish oil is blended with GLA from organic virgin evening primrose oil, providing a highly concentrated source of omega-3 and omega-6 long-chain fatty acids. Contact: www. pharmed.ie

Price: RRP: €14.99

HAIR GROWTH Viviscal’s new Starter Kit programme sets you on the journey to healthier hair. With encouraging market research that 93% of Viviscal customers would also recommend Viviscal to a friend, it’s a must product for every pharmacy. (Special offer available) Contact: www.viviscal.ie or phone 1890 60 18 01.

Price: RRP: €84.95

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Price: RRP: €14.25

Christmas with Celtic Candles OUR NEW CHRISTMAS AROMAS

Mulled Pear & Spices • Orange, Clove and Spices • Pure Cinnamon

9cl Candles & 20cl Candles

Pop Jars Large & Medium

Unit 46, Baldoyle Ind. Estate, Baldoyle, Dublin 13. Ph: +353 1 8324473 • Mob +353 857171010

To view our full range visit celticcandles.ie

IPR ENTREPRENEUR INTERVIEW

Oh To Dream IPR Editor, Lucy Earley, chats to Donna Ledwidge, Owner and Creator of Dream Dots

Did you have experience in product development beforehand? Yes, I have a few brands under my belt now mainly in cosmetics and apparel. The first of which was a self-tan brand which I built from scratch with a friend of mine. We had great success with the brand and after five years of working on its advancement, I knew it was time for me to create something new.

Donna Ledwidge

How did you come up with the idea for Dream Dots? I personally suffered from severe breakouts throughout my teenage years. This coupled with a year of researching creams and topical lotions and potions, led me to develop my first spot treatment, Dream Dots. I stumbled across a particular type of wound dressing that was being used for chronic wound management in hospitals and here is where my inspiration for my latest product development idea was born. I decided to make a version of the medical device which would be available for all other breakout / spot suffers, OTC. After testing out the dressing on my own breakouts I couldn’t believe how quickly and gently it worked to heal the infected areas. When I ran out I couldn’t survive without it! So, a year later of intense research and development with my manufacturer, a patented overnight localised spot treatment was brought to market, which I called Dream Dots. 46

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satin-smooth, wafer-thin surface, it acts seamlessly as a second skin, conforming to any contour of the face. On contact with the spot, the patented core locks in and absorbs the spot exudate. A moist healing environment is formed, maintaining ideal pH balance, temperature and hydration levels while sealing in repair factors, which leads to faster healing. Pain is reduced as nerve endings are cushioned and protected in this moist condition. The patch swells and turns white overnight as it absorbs exudate giving a visible reduction in redness and inflammation, when removed in the morning. What are your plans for 2015? Right now, my plans for 2015 are to focus on expanding the availability of Dream Dots across Europe and the US and also to broaden the product range.

What’s your demographic / market? Dream Dots demographic is both females and males between the age of 14 - 29 years old. However, in saying this, we do of course have customers outside of this grouping. The product itself has proved to be a skincare staple for individuals prone to breakouts for a number of various reasons. How do they work? A Dream Dot isn’t simply a sticker — it’s a unique super absorbent hydro matrix patch device. It targets spots and breakouts overnight using no harsh ingredients, yet gives dramatically effective results. With a 100% waterproof, breathable,

Dream Dots are distributed by: Johnson Brothers, Ballymount Avenue, Walkinstown, Dublin 12 Tel: 01-4081570 info@dreamdotsforspots.com

Johnson Brothers, Ballymount Avenue, Walkinstown, Dublin 12. Phone: 01-4081570 info@dreamdotsforspots.com

IPR AT THE COUNTER

PAESE DAYS

We take a look at a day and night look with Paese Make-up. Paese is an international, chic and affordable full cosmetic range new to Ireland. Its products contain vitamins and natural-based ingredients that nurture and beautify. 48

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AT THE COUNTER IPR DAY LOOK: For the Base… Apply Paese mattiffying make-up (€12.99), wait a few minutes then apply Paese Lush Satin foundation (€16.50) and Paese’s brightening concealer in a light pink shade, which optically diminishes dark under-eye circles. Use loose and transparent Paese Bamboo Powder (€11.99) to obtain the effect of matte and smooth skin, with a subtle glow.

Contouring: Apply Paese blush with argan oil (€9.99) (no 35) to contour the cheekbones and create a slimming effect.

Eyes: Apply Paese eye shadow base (€9.99) with the pad of the ring finger and blend it out, wait five minutes before you apply eyeshadow; it intensifies the colour of eyeshadow and makes it easier to apply. Use Paese Diamond Trio eyeshadow (€3.99) (no 700). Apply the medium eyeshadow colour all over the lid as your base colour. Apply the darkest eyeshadow colour to the outer half of the crease of the eyelid to create depth. Blend the two colours at the point where they meet to create a flawless look. Apply the lightest of the three eyeshadows below the brow down to meet the colour on the base. Blend it out well. To give your lashes extreme

volume use Adore Volume Lash mascara (€9.99) in carbon black.

Lips: To finish the look, use Paese Lip balm lipgloss (€5.99) (no 621).

NIGHT LOOK For the Base… Apply Paese illuminating make-up base (€12.99) to brighten a tired and grey complexion. It leaves the skin with a Kashmir-like finish and smoothes out wrinkles. Wait a few minutes and apply Paese Long-Cover Fluid foundation (€12.99) for long-lasting, radiant coverage. Apply Paese Brightening Concealer (€11.99) under the eyes to cover dark circles. Set foundation using Paese semitransparent matte powder in natural shade (€9.99) (no 5A) to achieve a natural matte finish.

Contouring Enhance cheekbones with Paese Blush with argan oil Blush with argan oil (€9.99). To achieve the party season glow use Paese Sheer Glow powder (€12.99) in warm beige shade (no. 11); it makes skin look healthy and relaxed. Apply it by stippling the product on top of the cheekbones.

Eyes After applying the eyeshadow base, apply Paese Kashmir matte eyeshadow single (€4.99) in shade (no 612), across the lid, from the lashline to slightly beyond the crease, where it fades away. Then use Paese Linea automatic eyeliner (€8.99) in black glam colour. Work from the inner corner of each upper eyelid and move outwards along the roots of your eyelashes with several short strokes. Draw a line along the roots of the lower lashes and waterline. Smudge this layer with the sponge attached to the eyepencil to soften the look and cover any thin skin on your eyelid. For the perfect, black and glam line use black Paese Liquid Deepliner (€9.99) and apply it along the roots of the upper lashes. For spectacular lashes use Paese Adore 3D lash (€9.99) mascara which gives an immediate 3 in 1 effect: separates, make lashes longer and thicker. For perfect, full red lips use Manifesto liquid lipstick (€6.99) (no 905) it gives strong coverage of lipstick and mirror-like shine of lipgloss. Go to: www.paese.ie for more details on their extensive range. Telephone: 01 547 60 74.

Irish Pharmacy Retailer

IPR HOW WE SELL

Sharen McCabe

Very McCabe-able In our continuing ‘How We Sell’ series, IPR Editor, Lucy Earley, chats to Sharen McCabe, MD of McCabe’s Pharmacy What is the mission statement / ethos of McCabe Pharmacies? Our mission is really about delivering a dispensing service to our patients in a caring, compassionate yet efficient, convenient and reliable way. Our core customer remains those individuals who care for the health and wellbeing of themselves and of others and include people with chronic ailments, those who care for the very young, individuals with special needs and our senior citizens. So everything we try to do in our company must answer the question: “does it make the life of our patient easier?” We’re very focused on being providers of first port of call healthcare. To this extent we have some of the most 50

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rigorous OTC training programs in Irish pharmacy. We put a lot of emphasis on the training of our Healthcare advisors as well as recognition of their achievements – of which there are many – they are consummate professionals and are very committed to the level of care they give patients. The compassion I see day to day often overwhelms me. Every week I receive unsolicited letters and emails from customers and patients praising the work of our team. We’re adamant that our customers get accurate and useful information on their ailments, that can make a real difference to their situation. McCabe’s Pharmacy is also a retailer of interesting and functional products that make people look and feel good. We’ve built a good reputation over many years for having a very wide variety

of products and services in store. Our suppliers are key to this and we work very hard and collaboratively to support their key initiatives. We find great products that can make a real difference to people’s health and their wellbeing. Our customers love this variety that they find in our stores and that has really helped build our footfall across our business in recent years. We’re known for having bucked the trend by increasing front of shop sales significantly in recent years, despite falling PCRS revenues. This is all down to having a shopping environment that customers find relevant to them – well priced, interesting products advised by well trained staff who are passionate about finding a solution for a person’s problem.

HOW WE SELL IPR

McCabe's signature front of house

Aisling Murphy of McCabes who was a Rising Star in the Retail Excellence Awards 2014, with REI Chairperson Oonagh O'Hagan

How do you help new McCabe Pharmacy branches overcome resistance to change? We seldom encounter resistance to change from our team. If anything, it’s usually our own team that are pushing me to look at new ways of doing things, new products, new approaches or filling me in on what competitors are doing! People working in pharmacy know that the sector has faced unprecedented challenges, and therefore, that changing how we do things has been essential to survival in the profession. Our patients certainly know that the pharmacy world has changed. They are better informed than ever before, are very value conscious, and have high expectations that we will provide a fast service that doesn’t eat into their precious time, while still having all the benefits of a caring relationship. What is your outlook on special offers and marketing in general? Special offers are important in keeping variety and interest in the shop. Customers do expect value for money

and it’s important that Irish pharmacy can demonstrate value for money. I think different operators will continue to have a different take on what special offers work for their customer segment – multibuys, single unit price, every day low price, gift with purchase. Over the years we know what works for us. Generally speaking, we stick to it, but are always experimenting with new ideas. From a marketing perspective, we communicate to our customers online, by email, text, social media and traditional media channels. You’ve got to get out and tell your customer what you’re doing from month to month but this can be done in very cost effective ways and big marketing budgets are not necessary- we certainly don’t rely on them! We do rely heavily on word of mouth too – if the product is great and the service is excellent – your customer will talk about it – and frankly that’s the most cost effective marketing that we’ve ever experienced. I do think that it's important that Irish pharmacists continue to demonstrate the value that the Profession brings to the general public. Time and time again we are challenged by those who don’t always know or appreciate the specific work that pharmacy does - including other

healthcare professionals, our own patients, the public, the media and importantly the public health system. So we’re very supportive of initiatives that market the profession better. What do you endeavour to change / improve in 2015? Despite all the rumblings in wider retail that sales are stabilising, there’s no doubt that Irish pharmacy is facing into its toughest year ever in 2015. The onslaught of the PCRS reductions will be fully felt in its entirety. There are so many aspects of our business that are less in our control than ever before. We’re absolutely committed to continuing to put the patient at the centre of what we do next year. We need to maintain our patient base more than ever in the face of falling margins. So we’re going to work on driving more benefits to our patients with even better service initiatives than ever. But we’re also going to keep a very keen eye on controlling back of house expenses in our business as best we can, as well as paying a lot of attention to how we buy our stock in and how maintain live and accurate records of it. Margin management is essential in a sector with falling revenues. www.mccabespharmacy.com Irish Pharmacy Retailer

IPR GIFT PRODUCTS

GIVE A GIFT

We showcase some last minute Christmas 2014 and fabulous 2015 gifts

ANGEL GIFTS

FESTIVE

The Green Angel pure indulgence Body Soft Gift Set is a magical combination of three award winning preparations. It contains Body Lotion with Chamomile & Neroli, Hand Cream with Neroli, Lavender & Vitamin E and Irish Seaweed Soap with Organic Palm Oil. Contact: www. greenangel.com

Invite your customers to spice up their Christmas this year and treat family and friends to a little instant spa therapy with this uplifting Limited Edition Christmas Candle from VOYA. It’s blended with notes of refreshing orange and warming cinnamon with a dash of clove. Contact: www. voya.ie

Price: On Contact

HO HO NAIL

NUDED

We love this fab nail gift idea from House of Holland; it brings full-on festive fun to your fingertips with House of Ho Ho Ho Tis the Season designed to exude festivity decorated with traditional trees, robins, snowmen and elves. (24 Nails, 10 Sizes, Nail Glue and Nail File included.) Contact: Calco Ireland Ltd, Tel: 021 4962511

The Nude on Nude Palette from NYX is a limited edition palette suited especially to a achieve that nude ‘no make-up look’ or that subtly beautiful smokey eye look. Contact: Eurosales International, (01) 450 7771, www.eurosalesinternational.ie

Price: RRP: €9.99

JUA

ILIGHT-IT

Jua is the first foray into the world of perfume by certified natural skincare brand Trilogy. With a range of notes covering floral, fruity and woody, Jua has an almost universal appeal in a definitively modern fragrance structure. Contact: www.trilogyproducts.com

The Remington i-LIGHT REVEAL is clinically proven to permanently reduce hair growth in just three treatments. It is cordless, compact and convenient. Contact: ie.remington-europe. com

Price: €15.95

Price: RRP: €29.99

Irish Pharmacy Retailer

Price: RRP: €199.99

SAM McLERNON DUBLIN LTD. Fox & Geese House, Naas Road, Dublin 22.

Don’t delay – Place your order today on:-

ORDERLINE: 01-4504121 FAXLINE: 01-4569217

E-mail: sales@sammclernon.ie

Over 80 Years of Service to Pharmacy!

IPR GIFT PRODUCTS HOUSE OF PROVENCE House of Provence Perfume Sachets. are fragranced from Grasse in South of France, they're ideal for wardrobes, bathrooms, cars and living areas, are available in 13 fragrances and 17 various images. Contact: peter@houseofprovence.ie Price: On Contact

BODY SHOP The Body Shop’s Festive Picks features Coconut including shower gel, body butter, soap and body polish – the perfect body-loving festive gift! Contact: www.thebodyshop.ie

Price: RRP: €29.95

ARTDECO

GHOST

The new ARTDECO Glam, Moon & Stars collection is inspired by the splendour of the fascinating night sky. It enchants with its galactic, shimmering colours, which lie like stardust on the lips, nails, cheeks, eyes and décolleté. Contact: www. chleoenterprises.ie, Tel: (01) 286 4770

Invigorating, dynamic and fresh, Eclipse, the brand new addition to the GHOST fragrance collection, will awaken the senses and evoke a feeling of femininity. Contact: Johnson Prestige Division. Tel: (01) 408 1521

Price: On Contact

Price: RRP: €34.50

DE MITT

MULLED PEAR

As seen on Xpose, RTE, Tatler, Image, U Magazine, Womans Way and so many more national publications. The Cleanse-off Mitt removes make-up without the need of cleanser. Dermatologist tested and approved. Chemical Free. An ideal Stocking filler. Contact: www.cleanseoffmitt.com

Celtic Candles soothing mulled pear and spices is a real winter winner from their festive aromas for 2014. It’s made from hand-poured organic wax. Contact: www. thecandleshop.ie

Price: €3-5

CHICA

GLITTER DIP

Chic, sultry, intense and soft at the same time, Sì is a chypre scent reinvented, lingering on the skin and captivating the senses. Its olfactory signature is rhythmic, elegant and unique. Contact: www.loreal.com

Price: RRP: €55.00 54

Price: On Contact

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The coolest way to wear glitter this festive season is on your nails with the new Miss Elegant Touch Christmas Candy Dip. Just like tinsel for your fingertips - fun, festive and fashionable brand new ‘Holly Berries’ and ‘Iced Gems’ will polish off your festive look and ensure you are party ready. Price: RRP: €5.99

Pillar Healthcare Ltd., 2 Castle Hill, Enniscorthy, Co. Wexford, Ireland. T: +353 (0)86 0615930 M: mark@pillarhealthcare.ie w. www.pillarhealthcare.ie Pre Concieve 1/2.indd 1

20/11/2014 10:32

IPR THE BUSINESS OF RETAIL

Last Min Xmas Many of us leave our Christmas shopping until the last minute, we get some last minute retail-boosting tips from Liz McKeon

et ready to boost your sales, enjoy the party season and look forward to a healthy start to 2015. Use the elements that captivate the senses of passers by, make them stop, come in and shop... Music and movement are traditional attention-getters, but aroma can be an overlooked resource to assist shoppers to part with their money in your salon. Sound, smell and visual merchandise will get attention where a pretty, but static and ordinary display may go unnoticed. Increase Gift Voucher Sales The Christmas season is always an opportune time of the year to make some profit for your pharmacy. Selling gift vouchers or gift cards is a great way to get your clients to come back and stay busy after the holiday season. Continue to focus on increasing voucher sales all year round to help maintain a healthy cash flow, ensuring that they will attract more clients on a continual basis. Here are just five easy ways to increase your Christmas voucher sales: � Send an email newsletter to your database highlighting the benefits of gift vouchers. Announcements about gift voucher availability can help to increase voucher sales and promote your brand. Make sure to time your email distribution appropriately. A 10-day lead time before the Christmas rush is a good starting point. � Ensure your website is up-to-date about how easy it is to purchase gift vouchers from you. Provide 56

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lots of information about gift voucher availability, highlighting the benefits of giving a gift voucher to your pharmacy. � Offer free gift wrapping. Clients and shoppers appreciate this extra touch and this step adds more perceived value to the purchase. Invest in some eye-catching envelopes, decorative ribbon or small gift boxes for your vouchers and turn it into a ‘real’ gift. � Include a coupon or offer with purchase. Give the giver a small gift such as a free product, a coupon for a future service they can use themselves, or a salon voucher with a small amount already loaded on to it. Incentives to purchase a gift voucher can boost sales and encourage more clients to turn to you instead of a competitor when narrowing down the field of choices. Selling gift vouchers regularly helps to secure your business and the right marketing strategy can help promote your brand. Use some of these tips, ideas and suggestions to increase gift voucher sales and keep your appointment books full, even during the non-holiday season! Make Your Website Open for Business Ensure your website is completely up-to-date and ready for Christmas shoppers. On the home page, actively promote gift sets and vouchers. Make it easy and simple to order on line. Concentrate your marketing and selling efforts on the first five and third five days of the month. Most people get paid on the last day of the month or on the 15th, and research

has found that 64% of people spend the bulk of their discretionary income within the first five days after pay day. Ask for their birthday along with their email address. You can then email them or send them a handwritten card for their birthday along with a promotional offer. Customers who are committed to shopping online don’t need a discount offer in your email. Sixty-five percent of customers who visit, but don’t buy from your website today, buy tomorrow. They may have to transfer money into their credit card, check details about the recipient, etc. Don’t train potential customers to your site to expect a discount. Send invoices separately from vouchers or packages. Some online customers will send your products or voucher directly to their recipients. Make sure you don’t mail any products brochures or invoices which list the prices, ruining the gift experience for the person. Instead email the invoice directly to the purchaser. Plan and kick-start your Christmas retail and voucher campaign not, let December be your most profitable time of this year and the catalyst to a fantastic start to 2015.

Liz McKeon

Liz McKeon, International Beauty Business Expert is a Coach and Trainer, for details of Consultancy Services call: (01) 892 8007 or check out www. lizmckeon.com

SHOWCASE JANUARY 18TH – 21ST RDS DUBLIN

VISIT SHOWCASE 2015 AND DISCOVER BEAUTIFUL JEWELLERY AND GIFT IDEAS FROM MANY OF IRELANDS LEADING DESIGNERS. REGISTER NOW AT SHOWCASEIRELAND.COM

IPR PERFECT PITCH

STRAIGHT TO YOU Where companies pitch directly to your pharmacy!

PALLADIO Palladio is a new herbal and vitamin make-up range to Ireland. Created more than 25 years ago. Palladio is renowned for its line of colour acosmetics enriched with herbs and vitamins. Fashioned for women with all types of skin, Palladio looks radiant, while it helps protect skin from the signs of ageing. This autumn has seen the launch of Palladio in Ireland, with the brand taking position in retailers such as Shelbourne Pharmacy - Irish Town, Mac Eneaney’s – Kilkenny, Mc

REN SKINCARE REN’s philosophy of Clean Skincare can be summed up in three words: Performance, Purity, Pleasure. Since its launch in 2000 REN has become a cult favourite amongst beauty editors and consumers and is now available in department stores, pharmacies and spas in over 50 countries around the world. Ren is free from a whole host of nasties including parabans and nitrates. Flash Rinse 1 Minute Facial Focus Ren Skincare’s Flash Rinse 1 Minute Facial is a transforming treatment that instantly revitalises and visibly rejuvenates the skin. Formulated with potent, water-activated Vitamin C it neutralises urban grey in a flash

Irish Pharmacy Retailer

Namara’a Pharmacy – Raheny, O’Neill’s Chemist – Coalisland, Glen Easton Pharmacy – Kildare, and Bourke’s Pharmacy – Castlebar. As product prices retail from €4.25 to €15.95, Palladio is sure to have your customers looking fabulous while keeping their bank account happy, with a definite repeat business factor for your pharmacy. If you would like to find out more about the Palladio range, contact: Cofri Cosmetics, www. cofri.ie, or Tel: (01) 833 1636

to leave skin looking firm, toned and smoothed while reducing signs of fatigue, photo-ageing and skin imperfections. Skin instantly glows with renewed health and radiance. After 1 minute: • Wrinkle depth reduced by 15%* • Luminosity increased by 24%* • 100%** of women said their skin was more luminous and felt smoother and firmer… transformed! How Flash Rinse 1 Minute Facial works: REN Flash Rinse is a gel that contains boswellic acid, magnesium and stabilized

10% Vitamin C in a silica/glyceride matrix which avoids activation and oxidation before use. The gel is applied to the face and massaged in for a few seconds before adding water. The water then activates the gel to deliver to the skin an intense shot of fresh, active and potent Vitamin C. Did you know? Short term, Vitamin C dramatically brightens the complexion, evens skin tone and has an instant firming, toning and lifting effect. Ren is distributed in Ireland by Bluesky Products Limited. For further enquiries contact: info@blueskyproducts.ie / 01 4610 645

PERFECT PITCH IPR PRE-CONCEIVE pre-Conceive Testimonials Hazel Hall is a 40-year-old, entrepreneur, healthcare practitioner, successful business woman and sheâ&#x20AC;&#x2122;s now expecting. Hazel lives in Kells in Co. Meath and she is the owner/ proprietor and manager of two successful health food stores in Virginia and Navan. Hazel has been successfully trading away in her store in Virginia for the past 4 years and has recently opened up her second retail outlet in Navan this year. "I think when I found out I was pregnant, I was shocked. I am not sure why as I was trying to get pregnant but when you see that little blue line reality sets in then," says Hazel. Hazel and her partner found out that she was pregnant a few months before her 40th birthday. This is a growing trend in Ireland and the CSO puts the average age of a woman having her first child at 30.6 years. In the western world, Ireland being no exception, the trend of having children later in life is becoming more of the norm. This decision sadly, brings its own dilemmas. The older we get, the 'poorer,' our fertility becomes. This is a worry for a lot of women and their husbands or partners. One morning, a sales representative called to Hazel's store to introduce a new Irish product. Pillar Healthcare's pre-Conceive. pre-Conceive is designed as a nutritional support to aid in conception. Its revolutionary formula, designed by a Wexford based company, is applicable to any woman who is trying to conceive. This is just one of the successful conception stories from pre-Conceive. Pillar Healthcare's MD, Mark Whitney, who has recently just won an award for Wexford's Best Young Entrepreneur with his Local Enterprise Office says: "It is stories like this that make everything worthwhile. As Hazel mentioned, teaches and practices, good nutrition is crucial to your fertility. Sadly, the demands of our modern lifestyles create an extra demand for nutrients, but our nutritional intake is often sacrificed for more convenient meals when we are on the go. We are mostly fuelled by caffeine to a large extent and therefore we run on cortisol, the stress hormone. This sentiment is echoed by our medical advisor Dr. David Smallbone, M.B., Ch.B., L.R.C.P., M.R.C.S., M.F. Hom., F.C.O.H., who is the most recent past President of the Food & Health Section of the Royal

Society of Medicine (UK)." One-fifth of Irish people are diagnosed as infertile, this does not include sub-fertility. â&#x201A;Ź175 million was spent on IVF during 2011 in Ireland. Twenty clinics operating in Ireland provide fertility services. 30.6 is the average age of women having their first child in Ireland. 1/4 pregnancies end in miscarriage in Ireland. 40% of infertility diagnoses are attributable to female fertility parameters. 40% of infertility causes are related to male fertility parameters. 20% percentage of infertility attributable to unknown factors. 4% of children born in Ireland in 2011 were as a result of IVF procedures, Finland and Denmark have the same statistic. For any further information please contact Mark Whitney from Pillar Healthcare on 086 - 0615 930

Irish Pharmacy Retailer

IPR PERFECT PITCH MICRO PEDI GIFT SETS - THE ULTIMATE TREAT FOR WINTER FEET. The Emjoi MICRO Pedi is a groundbreaking beauty tool which safely removes the roughest of skin in seconds thanks to its unique micro minerals smoothing roller, which spins 360 degrees at an amazing 30 times a second. Whoever you’re shopping for, whatever your budget, there’s a MICRO Pedi device to suit both your pocket and the stocking you need to fill. Already the winner of numerous beauty awards and with five-star customer reviews, MICRO Pedi is what everyone wants to find under the tree this Christmas. For a salon quality mani-pedi at home why not treat your nearest and dearest to the MICRO Pedi 11 Piece Gift Set? Five interchangeable attachments slot into the MICRO Pedi device, a buffing, shaping, emery and fine-shaping tool and a cuticle pusher to smooth and shape nails on hands and feet. It also comes with nail scissors, clippers and brush, toe separators and MICRO Pedi Ultra Finishing Foot Cream, specially enriched with coconut extract to keep feet soft and smooth – everything you need to get hands and feet looking their best. Or for the ultimate in luxury there’s the MICRO Pedi 12 Piece Manicure/ Pedicure Deluxe Kit. This very special limited edition contains a rare pink MICRO pedi device, perfect for all ages of female customers. It

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contains everything found in the MICRO Pedi 11 Piece Gift Set and more beside - a six-way nail file and buffer are found exclusively in the MICRO Pedi 12 Piece Manicure/Pedicure Deluxe Kit. For male customers there’s the MICRO Pedi MAN Gift Set. Containing the groundbreaking MICRO Pedi MAN with super coarse rollers, replacement rollers, nail clippers and a drawstring pouch to keep it all together, it’s the perfect way to give dad, granddad, hubby or brother the gift of smooth feet this festive season. The Emjoi MICRO Pedi Power is ideal for the modern man or woman on the move. Electrically powered and corded, it simply plugs in for instant foot perfection. There’s no need to waste time looking for batteries or charging the device – the perfect gift for that busy friend or family member. MICRO Pedi Gift Sets are available to stock from: www.micropedi.ie or phone 1890 25 22 06.

PERFECT PITCH IPR

SAPHIR PERFUMES Saphir is an established Spanish brand of stunning fragrances. The range of over 70 scents for women and men offers something to appeal to every taste. It's proving popular among bloggers and beauty editors in Ireland with positive reviews in the Irish Times, VIP magazine, a recent feature on Tv3's Xposé, along with glowing customer and client testimonials. Saphir’s enormous success with customers in Spain, Portugal and Italy is based on the superior quality of their perfumes, their extensive range, and affordable pricing. Saphir perfumes are the highest quality perfumes, undiluted like eau-de-parfum or eau-de-toilette, and is also the complementary brand to many well-known and loved designer fragrances. Saphir perfumes are indistinguishable to many experts in terms of both quality and fragrance from some of the most popular perfumes in the world. Prices range from €7.99 to €24.99. Check out www. saphirperfume.com or call: (01) 524 1177.

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IPR MANE 'N TAIL

High Mane-Tainance Hair and beauty experts find some pharmacy-based products are the source of fabulous beauty outcomes.

his is definitely the case with the Mane ‘n Tail brand and Leonard Daly, one of Ireland’s leading hair and beauty consultants. Leonard recently opened the doors of the Mane ‘n Tail Salon School and reveals his guide to accomplishing the perfect blow dry every time, even when you have dry, coarse, thick and curly hair. Leonard recommends Deep Moisturizing shampoo and conditioner as the ideal regular treat(ment) for your hair if it’s in any way dry, curly, frizzy or coarse. The micro-enriched formula strengthens your hair and the deep hydrating botanicals give a healthier shine than you’ll have felt and seen in years. Using only a small amount of the shampoo and conditioner it gently cleanses and conditions the hair and scalp, without a build-up of residue. A little drop goes a long

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way, even in long hair. Vitamin E and Pro-Vitamin B5, along with Mane ‘n Tail’s key ingredient: olive oil, repairs the damaging effects of styling and the environment, while naturally replenishing from root to tip and locking in moisture. Here’s Leonard’s blow-byblow account of how to achieve the perfect blow dry: ✔ First of all, be sure to use Deep Moisturizing, a really hydrating shampoo and conditioner that won’t leave residue. ✔ If possible leave your conditioner in for 5 mins. You can apply Deep Moisturizing conditioner at the roots but concentrate on the midlength to ends. ✔ After towelling off the excess water, always use the Detangler if your hair passes your shoulders. ✔ Always use the Hair Strengthener

if you are going to use hot tools on your hair. ✔ Dry the hair until it’s about 70% dry, using your fingers. ✔ Use a HT brush with a metal core or a natural bristle brush. Always take small sections that are 2 inches wide and 1 inch deep. ✔ Be sure to keep tension on the hair as you are drying, if you feel the tension has slackened twist the hair away from your head and this will give you a smoother sleeker finish. See Leonard’s full Tutorial on the Mane ‘n Tail YouTube channel. Contact: Dublin and Leinster: Marie Foley, Senior Sales Executive, 087 9162812 marie@mane-n-tail. ie Munster and Connaught, Derek Browne, Derek@mane-n-tail.ie 087 1728016

IPR WORDSEARCH

Wordsearch Y

WIN, WIN, WIN, WIN, WIN, WIN THE 2014 CHRISTMAS GIFT COLLECTION FROM REN THE ULTIMATE MOROCCAN ROSE EXPERIENCE GIFT SET RRP €55.00 Contains:

CAN YOU FIND THESE WORDS? URIAGE REN DIAMOND CIATE BABY DIOCLEAR DONA KRENZER MICRO YOUNGBLOOD FUSCHIA LACTOFLORA CANVASS CELTIC DREAM SAM HER

Send your finished wordsearch to: Irish Pharmacy Retailer: 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:.................................................................................... Address:...............................................................................

Moroccan Rose

Pharmacy/Chemist name:...........................................

Body Wash

Position:...............................................................................

200ml, Moroccan Rose Body Cream 200ml,

Email:..................................................................................... Phone:...................................................................................

Moroccan Rose Body Polish 75ml, Moroccan Rose Bath Oil 10ml

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TERMS & CONDITIONS The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 31st of December 2014. The Editor’s decision is final. For a full list of terms and conditions contact: news@irishpharmacyretailer.com

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Christmas Trade offers 35318222711 sales@grahamanthony.ie

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Visit www.grahamanthony.ie

PURCHASE 5 PIECES GET 1 FREE

BABYS 1ST CHRISTMAS FRAMES RETAIL â&#x201A;Ź11.95 We carry over 1000 photo frames in stock at any time so if you would like to receive our catalogue please contact us.

H.E.R. Photo Supplies Ltd.,Kilmannin Business Centre, Ballyhaunis, Co. Mayo, Phone 094 9633389 email info@herphoto.ie

GIFT WRAPPING The Total Package

– y a d o T r e d r O y la e d t ’ Don r Items. e ff O l ia c e Sp r u o r fo Ask

Gift Packaging Available: ✓ Rolls of Gift Wrapping ✓ Smaller Gift Baskets ✓ Gift Boxes ✓ Cellophane ✓ Straw ✓ Curling Ribbons ✓ Stick on Bows ✓ Pull String Bows ✓ Display Clothes etc. Can be ordered with stock items: vials, spoon, bags,mini-grips etc to avoid postage charge. Minimum order value is only €60.00

SAM McLERNON DUBLIN LTD.

Fox & Geese House, Naas Road, Dublin 22.

ORDERLINE: 01-4504121 FAXLINE: 01-4569217 E-mail: sales@sammclernon.ie

Over 80 Years of Service to Pharmacy!