IN THIS ISSUE: SPRING LOOKS • FRONT OF SHOP • HR ISSUES • PHARMACY RETAIL NEWS
pharmacy
T H E I N D E P E N D E N T B U S I N E S S M AG A Z I N E F O R I R I S H P H A R M AC Y R E TA I L E R S
IRISH
ISSUE 1 | VOLUME 3 | SPRING 2014 €5.20
RETAILER
IPR WELCOME
pharmacy Editor's Letter IRISH
RETAILER
THE TEAM Editor Lucy Earley news@irishpharmacyretailer.com Advertising Manager Linda Finnie advertising@irishpharmacyretailer.com Production Manager Ruth Gunning ruth@minxdesign.ie The Contributors: John Hogan Peninsula Business Services Liz McKeon Administration & Accounts Linda Horan accounts@exigome.com Design Minx Design ruth@minxdesign.ie rob@minxdesign.ie Managing Director Chris Dunican chris@exigome.com Print Swift Print Solutions Wicklow, Ireland
Dear Readers, Hello there and welcome to our spring 2014 issue! It hasn't been the best start to the year - with relentless storms and flooding - and we truly hope your business or community hasn't been too badly affected. Our mission is to cheer you up with this issue's myriad of news, product news and retail advice. Don't forget to save the date for the Cosmetic Show this year, as previewed on page 32. John Hogan shows you how to optimise your front of shop in order to sell more and increase profits. Overall, there is a little bit of good news on the horizon it seems, with lowering unemployment rates, and changes in law on property rates too. Don't forget to check out www.irishpharmacyretailer.com and our Facebook/pharmacyretailer. Please like and share our page, as we will have regular news updates and super competitions for you and your business. If you would like your pharmacy business to be covered in our next issue, or have any news including a new appointment, a job offering or exciting information you would like to share with the Irish Pharmacy Retail community please email me at news@irishpharmacyretailer.com Wishing you a fabulous Spring season, without the rain! Until next time,
Lucy
Published by Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429
IRISH PHARMACY RETAILER DISCLAIMER All articles in this magazine contain general information pertaining to the pharmacy retail industry. No article should be taken as constituting medical or pharmacist advice. Irish Pharmacy Retailer and its management, Exigo Media & Events Limited accept no responsibility for any assertions purported to be or believed to be derived herein. If you have any queries or concerns in relation to any of the ingredients contained in the products featured in this magazine please contact the distributors or suppliers. If you have any medicine based queries please contact Irish Medicines Board at imb@imb.ie
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100% Irish
2012
WELCOME IPR
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Latest news
Baby massage
Early Years & Pregnancy
HR Matters
Teen Health & Beauty TanOrganic Duo Bronzer
Cosmetic Show preview Front of Shop Advice
Women's Health & Beauty
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Men's Health & Beauty Senior Health Spring Looks Age-related macular degeneration
The Team in your pharmacy Gifts
Perfect Pitch
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Wordsearch
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Opening order €2,000
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50% Contribution towards shop fit
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30% of purchase in FREE point of sale material to include Counter Display, Window Material, Samples, Opening Gifts.
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Product & Retail Selling Skills Courses
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Monthly Incentives for Consultants
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Quarterly Promotions
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Annual Marketing Calendar
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Launch Support with local marketing & PR
IPR NEWS
THE LATEST NEWS COSMETIC ASSOCATION CELEBRATES JUBILEE YEAR The Cosmetic Association celebrated its Silver Jubilee year on the 24th of January at the Cliff Town House on St. Stephen’s Green. After the fabulous meal, Director Jo Somerville gave an eloquent speech, mapping the many years of the Association. “On reaching our Silver Jubilee year there have been many positive elements in our ongoing success, not least, the biggest event to date in 2013, with 49 members exhibiting in the Main Hall and Hall 3 of the RDS. The interest shown by the previous members in rejoining the organisation, and the welcome they received, has been the most positive business move
in the last 25 years,” Jo commented. “The future of The Cosmetic Association is bright and healthy. Already for 2014 we have had a number of enquiries from new members, and extra space requested by some existing members. There is always turnover in membership, as with any organisation, but if we can keep our numbers to the current level and provide the service we give, we are on our way to the next Jubilee celebration!”
LAUNCH OF DONA® GLUCOSAMINE SULFATE BY FANNIN PHARMA Niall ‘Bressie’ Breslin, former Leinster Rugby player and Judge on 'The Voice of Ireland', was a guest speaker at the official launch of Fannin Pharma’s newly P-Licensed product, Dona® Glucosamine Sulfate. Rory O’Riordan, (Fannin) Claudio Benvenuti (Speaker), Bressie, an Irish Pharmacy Michael Cullen (Fannin), David Wright (Fannin) Retailer fan! The launch was held in the Morrison Hotel on the 23rd of January. Bressie spoke of the pharmacists and pharmacy assistants from both challenges and injuries he faced during his hospitals and the community. sporting career, and the impact this had on his Dona® has recently obtained a P-License in the body and mind. Republic of Ireland and contains the maximum Other speakers at the event included Michael strength, 1500mg, of active “Glucosamine Cullen – Commercial Director of Fannin Pharma, Sulfate Sodium Chloride” and is indicated for the and Claudio Benvenuti – Medical Director relief of symptoms of osteoarthritis of the knee, of Rottapharm. The event was attended by as diagnosed by a doctor.
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Contemporary Pharmacy Uniforms
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IPR NEWS RONAN O’GARA IS THE NEW FACE OF VIVISCAL Ronan O’Gara, who is widely regarded as one of rugby’s alltime most elite players, has been launched as the brand ambassador of Viviscal. O’Gara is set to help Viviscal Man tackle a big taboo topic in male grooming – thinning hair. Ronan will help to highlight prevention strategies for thinning hair in men by using the clinically proven treatment, Viviscal. “Thinning hair for some men is a big issue. The message I want to help get out is that: you don’t have to sit back and accept it if you don’t want to,” he commented. www.viviscal.ie
GRAHAM ANTHONY LTD HOSTS SUCCESSFUL DECLEOR MARKETING AND TRAINING SEMINAR In their ongoing commitment to support the pharmacies and stores who carry the Decleor range, leading Irish Distributor Graham Anthony Ltd. played host to more than 40 pharmacy and store Sales Assistants at the Carlton Hotel in Tyrellstown, Dublin 15 at a two-day Decleor Marketing and Training Seminar. The seminar was presented by the MD of Graham Anthony Ltd, Graham Quinn, Sales Manager, Tina Buckley and National Trainer Marie Therese Burke. The event was designed to reinforce the brand ethos, introduce the latest product innovations and unveil new designs for in-store displays. There was a special focus on sales tips, understanding the pharmacy customer and optimising the front of store retail area. A full programme of marketing, incentives and promotional opportunities in celebration of the 40th anniversary year of Decleor was introduced, which includes giving rewards for consultants who increase sales on a monthly basis, mini-discovery treatments to introduce new customers to Decleor, and the launch of the Decleor 2014 Pharmacy of the Year Competition. The attendees came from all over Ireland: Donegal, Cork, Galway, Midlands and Dublin and included Clerys, Debenhams and Shaws Department Stores. www.grahamanthony.ie 8
Irish Pharmacy Retailer
TANORGANIC WINS ULTIMATE NATURAL BEAUTY BIBLE AWARD The Irish-owned TanOrganic brand has won the 'Ultimate Natural Beauty Bible Award'. It’s now the the first ever self-tan to be included in the Green Beauty Bible. There was extremely stiff competition for this illustrious award and over 2,400 women tested for this particular edition. This is another massive achievement for TanOrganic in 2013, following up from winning multiple beauty awards and securing a listing in Mothercare in Ireland, the first time that the retailer has listed a self-tan among its product range. When TanOrganic founder Noelle O’Connor first embarked on her mission to create a natural self-tan different from anything else on the market, she decided that she wanted a self-tan that was free from parabens, synthetic ingredients, artificial colours, perfumes and drying agents. She spent years working on a formula that was made completely from natural ingredients that could be used by everybody, regardless of their skin type. She wanted a product that would not only give a flawless finish, but also nourish and protect the skin and fade perfectly. This was achieved in 2010 when she launched TanOrganic self-tan. The Beauty Bible is the ideal place to seek the (real) truth about products in the beauty industry. With over 2,000 independent testers thoroughly examining products and sharing their opinion, it’s a great source of information about beauty products.
IPR NEWS SURVEY AND ROADSHOW ON IMPROVING PHARMACY PROFITS IS LAUNCHED One of Ireland’s leading category management Jenny Maybury of Category Solutions companies, has carried out a comprehensive survey into the pharmacy shopper in terms of behaviour and expectation. Commissioned by Category Solutions and conducted by research firm, Behaviour & Attitudes, the survey also assesses the nature of the shopping mission to help understand how to increase the average weight of purchase. The survey found that (among many other findings):
WATERWIPES WIN AWARD WaterWipes baby wipes has won the ‘Best Baby Wipe 2013’ in the Maternity and Infant Consumer Awards 2013.
SOME ECONOMY NEWS We check out some of the latest news on the economy, which may benefit your retail business:
� More than 50% of visits were prescription led,
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however only 47% bought something else even though they were in-store for typically 5 to 10 minutes; the opportunities to increase this 47% figure are immense. Very limited shopper activity was reported off the main thoroughfare of the store – more needs to be done to “interrupt” the customer with visual cues – they are more responsive to recommendations by the pharmacist. 3 out of 10 shoppers don’t plan pharmacy visits. 15% of shoppers say they visit when prompted by offers/windows. 18% of customers make unplanned purchases (with great potential to increase this).
New Profits Roadshow As a result, Category Solutions will be hosting a series of roadshows in Cork, Limerick, Wexford, Kilkenny, Galway, Sligo, Athlone and Dublin commencing Wednesday the 2nd of April and onwards, inviting pharmacies to come along to a local hotel for a three-hour interactive session. A brief research presentation will be followed by an overview of what shoppers really want; followed by a one-to-one session where Category Solutions will spend time reviewing each pharmacy that attends in terms of their strengths, weaknesses, opportunities and threats. Further details of dates and venues are available now by contacting Antoinette Fahy on 086 0426622. Places cost €195 each. 10
Irish Pharmacy Retailer
UNFAIR RATES LAW TO CHANGE An archaic, pre-famine law (1838) in relation to rates is set to change this year. The current law provides that businesses that move into a property are liable for up to two years of the previous tenant’s unpaid rates. The amendment to the law has been approved by TDs and is to be signed into law by the President shortly. The amended law will mean new tenants will be able to move into a new premises without being forced to pay for a predecessor’s unpaid rates. The move should free up the retail economy as well as giving the commercial property sector a boost.
There is also a separate amendment to the bill, which will affect those who are liable for unpaid commercial rates if a property is sold. The cost of any unpaid rates will now be deducted from the sale price when the property is sold.
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FRAGILE GROWTH MUST BE PROTECTED That’s according to ISME, the Irish Small and Medium Enterprises Association, who welcomed the fact that CSO Live Register figures show that unemployment has decreased slightly in January. In order to continue the slight growth in the economy they have called for the the following: � Wage rates must be held in the battle for competitiveness.
� Jobs growth must take priority over unviable wage increases.
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IPR EARLY YEARS & PREGNANCY
Maybe Baby
IPR Editor Lucy Earley takes a look at the benefits of baby massage
T
he recent, and very poignant demise of Mount Carmel, and its aftermath, once again highlighted the fact that we’re in the middle of (a somewhat tapering) baby boom. Even if the baby boom is slightly slowing down, current or prospective mums are inundated by TV alone with constant ads for baby products. It’s a very active marketing demographic! The State of the Nation Children's report in 2013, a two-yearly report, which is published by the Department of Children and Youth Affairs, has shown us that Ireland has the highest
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Irish Pharmacy Retailer
percentage of children in the EU. According to the Central Statistics Office the average age for childbirth is 32.0. Baby Massage So, for a professional woman who has lived a busy life beforehand, it must be a daunting prospect to (even if planned) find herself pregnant and subsequently with the ‘fourth trimester’, i.e. the actual infant. How can pharmacists and pharmacy staff help with scared new mothers? There are other services apart from ante-natal vaccines and OTC advice.
A good thing to advise fraught mothers to take up is baby massage. For some new mums, especially those who used to spend their Friday nights out with the girls drinking white wine and eating tapas, that maternal bond may be hard to form straight away. Baby massage is a proven way to establish a relationship with your baby and infant massage can have numerous physical, psychological and emotional benefits, including: � Aids the bonding process by encouraging interaction between mother and baby � Helps baby to relax
EARLY YEARS & PREGNANCY IPR
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� Aids baby’s sleep patterns � Positively affects infant hormones that control stress � Reduces crying � Relieves colic and wind � Toddlers who are regularly massaged master major motor skills more easily � Helps support weight gain According to Hilary Hooks, founder of Active Mum baby massage classes: “Touch is one of the most significant and nurturing early experiences your baby will have. Nurturing touch has long-term benefits and can impact how we think, feel, and relate to
others, and most importantly, how we value and care for ourselves. Infant massage greatly enhances the early bonding relationship between parents and caregivers and their babies. Learning massage also helps build parents’ confidence and trust in their parenting skills,” she says. “And it can help babies with sleep problems, teething pain and colic.” Hilary Hooks’s Top Baby Massage Tips & Techniques: � Unlike adult massage, there is no kneading or pummelling. Movements are slow, soft and
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frequently circular. Establish eye contact and talk to your baby throughout. Using oil will help reduce friction and make the massage more soothing. Use a product that is gentle enough for baby’s skin. First-pressed organic sunflower or olive oil is perfect, or products such as Bepanthen and other baby moisturisers such as Baby Bee® Nourishing Baby Oil. Massaging baby too soon after a feed might cause her/him to vomit — so mums should wait at least 30 minutes after a feeding. Start the upper body massage with your hands on baby’s shoulders. Make gentle strokes in towards the chest. Massage baby’s arms by stroking from the shoulders down towards the wrists. If baby’s tummy feels soft (not hard or full), massage his belly using circular, clockwise strokes. Babies’ tummies are sensitive, so if s/he gets unsettled, move on to the next step. Use your fingertips to massage your baby’s face. Stroke from the middle of her forehead, down the outside of her face and in towards her cheeks. If your baby is still relaxed once you’ve finished massaging the front of his/her body, you can turn them onto their tummy and use long, smooth strokes from head to toe. Use respectful touch and stop the massage if your baby is not enjoying him/herself or is showing signs of discomfort. It’s also best to avoid a massage if you’re very tense, or if your baby is agitated or upset.
Go to: www.activemum.ie for more information. Irish Pharmacy Retailer
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IPR EARLY YEARS & PREGNANCY
MAMA TIME
A bit of pampering, vitamin bolstering and stretchmark sorting is what your pregnant ladies and new mums need this season!
PAMPER MAMA Perfect for Mother’s Day the Clarins Hand & Feet Set softens and comforts dry, chapped, irritated skin. It helps strengthen nails and condition cuticles and the foot cream helps smooth nourish and renew skin, soothing relief for tired feet! Contact: www.bodyscent.ie, Tel: (056) 776 7000 Price: RRP: €27.50
Drytime offers parents and children a safe, alternative treatment to bedwetting. Drytime is a hop extract, originating from a plant called Humulus Lupulus, which helps children to control the urge to urinate or suffer leakage of urine, while sleeping. Contact: Fannin Healthcare, Tel: (01) 290 7000, email: info@fannin.eu, www.fannin.eu Price: RRP: On Contact
STRETCH IT BABY
LIFE’S ROSY
SilDermTM Stretch Mark Prevention Oil’s unique naturally occurring ingredients have been proven in clinical trials to significantly reduce the chance of getting nasty stretch marks during pregnancy. Contact: www.silderm group.com
Hands can get a battering when there’s a newborn about. Your mummy customers can counteract this with Rose Hand & Nail Cream from the New delights range by Roger & Gallet. The rose petal extract helps calm irritated hands. Contact: www.roger-gallet.com
Price: RRP: From €12
Price: RRP: €6.50
NO SPILLS
VAPO
As any parent knows, it can be stressful trying to give a dose of medicine to a poorly child. Spilly Spoon is designed to look like a caterpillar, which introduces a ‘fun element’ for both parent and child. It can hold up to 10ml of liquid medicine. Contact: www.spillyspoon.com
Earth’s Best Baby Cold Relief Vapour Ointment by JASON is a natural/organic alternative to other rubs on the market. It will help baby breathe easier and soothe achiness and crankiness. Contact: www. jasonnaturalcare.co.uk
Price: RRP: From €5.99 14
DRY BEDS!
Irish Pharmacy Retailer
Price: RRP: €12.99
IPR EARLY YEARS & PREGNANCY RE-GEL
BABY BRAIN
La Roche-Posay’s Hydraphase Intense Serum has the highest concentration of La Roche-Posay Thermal Spring Water. Anti-irritating, anti-oxidant infused and soothing, it hydrates and soothes sensitive and fragile skin. Contact: www.laroche-posay.ie
By taking just one single daily capsule of MorDHA Prenatal, mums-to-be can help to support their baby’s eye and brain development, as studies show that pregnant women who consume omega 3 regularly have children with better vision and cognitive development. Contact: www.morepa.ie
Price: RRP: €23.00
MAGIC
SENSITIVE
Magic Balm brings instant relief to dry, chapped skin – from cracked lips and breast-feeding nipples to wind-swept cheeks and crinkly elbows. It is packed with natural, active plant extracts with essential fatty acids to help boost skin renewal, improving texture and elasticity. Contact: www.loveboo.com
Bepanthen® Moisturiser is suitable for infants and babies, even babies with extra sensitive skin as it contains pro-vitamin B5, which helps to protect babies’ delicate skin and keeps skin hydrated for 24 hours. Contact: www.bepanthen.ie
Price: RRP: €15.29
CUDDLES
Price: RRP: €xx
BACK TO ORIGINALS
Just pop these cuddly warm animal heat packs into the microwave to heat them up. They’re suitable for toddlers from one year and up, and are available in lion, zebra, dog and pig form. Contact: Bodyscent International, Tel: 056 776 7000. Price: RRP: €8.95
TanOrganic’s skin loving formulation contains 95% certified organic ingredients and no chemical nasties. So it’s perfect for use during pregnancy. Contact: www.tanorganic.com Price: RRP: €19.99
CLEAN WIPE
A LITTLE HELP
WaterWipes are 100% natural, and contain purified water, grapefruit seed extract and dead sea minerals. They can be used on eyes and skin safely as the wipes are both hypoallergenic and dermatologically tested. Contact: www. waterwipes.com.
Pre-Conceive is a blend of nutrients that have all been studied extensively for their impact on fertility. Contact: Wholefoods. ie
Price: RRP: €3.49 16
Price: RRP: €34.90
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Price: RRP: On Contact
Proud Packaging Supplier to the Pharmacy Sector for 100 Years
Past, Present, Perfect Packaging
Raheen Business Park Raheen Limerick Tel: +353-(0)61-229333 Email: info@jjotoole.ie www.jjotoole.ie
IPR HR
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HR IPR
HR Help
Peninsula Business Services on managing pharmacy HR costs in 2014
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nfortunately, all reports indicate that 2014 will be no less difficult on employers than 2013 was. Despite the difficult economic conditions, the early part of the business year allows an opportunity for businesses to manage and plan costs. It’s important to proactively plan for the future needs of the business, here are some tips: Temporary Workers Employers need to be able to anticipate staffing needs, and actively be able to manage and match supply and demand. The increased use of temporary or specific purpose contracts can help business through busy periods, where they know they will only need that role for a certain period of time. Managing Expenses Employee expenses (e.g. travel or food) can be extremely costly for employers - if not managed correctly. Employers are encouraged to have a clear and unambiguous policy, which sets out clearly the circumstances in which a claim can be made. In addition, is there a cheaper alternative? Can that driver take a route that does not involve two tolls? Managing Annual Leave The vast majority of employers are operating workloads with minimum staffing levels, and a major headache can arise when several employees request leave at the same time or, more disruptively, when several employees have excessive leave days
remaining at the end of the year. Employers are advised to take control of annual leave through a clear annual leave policy, which will in turn ensure that the business in effectively staffed throughout the year. One useful tip is to require employees to take a minimum number of days leave per quarter and, if they fail to apply, then the employer can apportion leave to that employee by giving them one month’s notice. This will ensure an even spread of leave days from January to December. Managing Absenteeism Absenteeism can have a significant cost for businesses in terms of lost days and reduced productivity. A Survey on Workplace Absence in Ireland carried out by Graphite in 2011 showed that one-third of employers had changed their practices with regard to absence management in order to rein in the associated costs. This is not surprising when you consider that reports have shown that absenteeism costs the Irish economy as much as €560 million per annum. Some simple tips for managing absenteeism and reducing costs include tightened policies, improved absence monitoring, and carrying out return-to-work interviews. Managing Overtime Several employers have contacted Graphite HRM to outline that they have difficulties with their overtime bill. Employers can effectively rein in these costs by specifically instructing staff that only ‘manager approved
overtime’ can be worked. Employers are encouraged to have an express policy on this, and implement it strictly across the board. Effective Policies An employer cannot underestimate the importance of having effective policies to deal with all eventualities. We have considered annual leave, absenteeism and overtime – but have you got a policy to cover scenarios where you can’t provide work due to inclement weather? What about a flexible working policy or a layoff/reduced hours policy to deal with temporary shortages of work? With effective policies in place an employer can effectively manage costs with minimal risk and without having to take the dreaded step of implementing redundancies.
PENINSULA BUSINESS SERVICES There are many options that can be tailored to suit your business needs, if you feel any of the measures discussed above would be cost effective to your organisation, then please do not hesitate to contact us and we will guide you through any changes you need to implement. Call Peninsula Business Services on 1890 252 923 and quote Irish Pharmacy Retailer Magazine for a free advice call.
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NEW TO IRELAND FOR PHARMACIES
ANTI-BLEMISH TREATMENT WORKING BEYOND CLOGGED PORES AND BACTERIA SM DERMATOLOGIST FORMULATED
ADARE AESTHETICS 26 Fitzwilliam Square South, Dublin 2 Tel: 01 676 9810 Mobile: 085 7117166 Email: ivan@adareaesthetics.com Web: www.adareaesthetics.com
IPR TEEN HEALTH & BEAUTY
SPRING BEAUTY
Target your browsing beauty-obsessed teen and early twenties market with some tempting make-up buys, tanning wonders, cleansing options and spot blasters!
THE PINK Pink was the colour of this season’s catwalks. This trendsetting fashion book by Frontcover includes: Four Baked Powder Eyeshadows, three mini lipsticks, nail polish, baked powder blusher, removable compact with mirror, mascara, a kabuki brush, an eye pencil + smudger and mini eye brush. Contact: Cofri Cosmetics Limited on (01) 833 1636 or email: info@cofri.ie. Price: RRP: €24.00
EASY BRONZE Easy Bronze Bronzing Powder with SPF 6 is an ultra-fine, matte powder to dust over the face to give that instant summer glow. Available in both Sheer Copper and Sheer Gold. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €8.95
ZIT BUSTER
OFF WITH IT!
One of the best spot clearers on the market, Clearogen is a three-step topical blemish treatment, which clears deep spots, prevents new blemishes and restores beautiful, vibrant skin. Contact: Adare Aesthetics at (061) 395 410, (Dublin number) (01) 676 9810, Email: ivan@adareaesthetics.com
The Cleanse Off mitt is chemical free, reusable, machine washable with no chance of skin irritation, dehydration or sensitisation with its constant use. Suits all ages and both genders. All that is required is water to remove face and and eye make-up. Contact: Sundrelle on (01) 835 1199/1800 44 33 22. Follow Cleanse Off Mitt on twitter and Facebook. Price: RRP: €2.99
Price: RRP: €74.99 Box Set
CELTIC CURSE
PLAYGIRL BRONZED
Rosacea or high colouring can be the bane of many of our lives, and is an ancestral trait from our indigenous Celtic heritage. Rosaliac CC Cream covers and corrects redness in a single step. Contact: www.laroche-posay.ie
Be bronzed and beautiful with Playboy’s Bronze Bunny Gift Set. The bronzing powder will gives a gorgeous golden glow, while the liquid illuminator will make your skin look effortlessly radiant! Add a touch of the bronze lipstick and eye shadow for all round sun-kissed look. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €22.50 22
Irish Pharmacy Retailer
Price: RRP: €12.50
Comprehensive Advertising Campaign with adverts in recent editions of Vogue, VIP & Womans Way. Available to order call: Tel 015240553 or email: enquiries@ alimacskincare.com Point of Sale available
Posters to suit your needs, Free standing Display units, Counter Top Units, Shelf Talkers, Leaflets and Brochures
Natural & Organic
NO PARABENS - NO MINERAL OILS - NO SYNTHETIC COLOURANTS OR FRAGRANCES - NO SILICONES
Beauty from Nature, Face and Body Skincare www.alimacskincare.com http://www.facebook.com/pages/Ali-Mac-Skincare/117025948412950
@alimacskincare
IPR TEEN HEALTH & BEAUTY ONE FRAGRANCE One Direction’s debut fragrance Our Moment is both inspired by and dedicated to their fans. A sparkling, juicy and feminine fragrance! Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €25.00
MOROCCAN OIL
Your customers can tan like a celeb with the Kardashian Sun Kissed ‘tanning system’, which has five luxe steps to a fabulous tan! Contact: Bronze Direct on: +353 (0) 48 3752-5500, www.bronzedirect.ie Price: RRP: €15.99
MATTE DO
A lightweight and luxurious hair treatment oil. Infused with precious certified organic Argan Oil. For dry and damaged hair, or to reduce frizz and improve the natural shine of your hair, simply rub a small amount into the hair starting at the roots and massage to the ends. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €6.95
Create instant texture with this fine, dry powder, which gives lasting style with no stickiness. It results in volumised matte hair. Contact: www.fudge.com
Price: RRP: €9.99
SENSITIVE TAN
PRE-LIPPIE
Customers with sensitive skin may feel they have to avoid fake tan. Cocoa Brown has the perfect result and is the sensitive-skinned young persons’ saviour. Contact: www.cocoabrown.ie
Vichy Aqualia Thermal Lips contains nourishing shea butter, hydrating glycerin and vitamin E and is a firm favourite and a make-up bag staple to hydrate and protect on the go. RRP€4.00 Contact: www.vichy.ie
Price: RRP: €7.99
Price: RRP: €4.00
A NEW SHADE
NO PLUG NEEDED!
Decleor’s award-winning BB Cream Hydra Floral is now available in light and dark so your customers can enjoy luminous skin all through the changing seasons. Contact: Graham Anthony Ltd, Tel: +353 (0) 1 8222711 www.grahamanthony.ie
Babyliss Cordless Gas Straightner is perfect for when customers don’t have power sockets - or for hair touch-ups on the go. It’s especially recommended for festivals and camping, for fab hair on the go. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: On Contact 24
KIM’S WORLD
Irish Pharmacy Retailer
Price: RRP: €29.50
PAY NO LICENSE FEE AND SAVE A FORTUNE The iChill collection is perfect background music for any retail business. If you own a Pharmacy, GP practice, clinic, salon, Spa, Restaurant, Cafe, retail outlet or any business you can play our music without having to pay a license fee.
PAY NO LICENSE FEE TO PLAY MUSIC IN YOUR PHARMACY
iChill 1/2.indd 1
TEL ORDER HOT LINE (0) 1 4446219
CD’S ONLY €12 EACH + P&P
07/11/2013 17:17
IPR PRODUCT FOCUS
Spring’s Healthy Glow – New Launch News
With the launch of TanOrganic’s Duo Bronzer, it’s that time again to update your make-up bag! Want to achieve Jennifer Lopez’s beautiful signature contoured look? Look no further than TanOrganic’s Duo Bronzer. This bronzed beauty never fails in achieving the perfect bronzed glow.
T
he TanOrganic bronzer is the quintessential dynamic duo; it works in complete harmony to accomplish the ultimate contoured look. They can act as one of the ultimate make-up pairings, however it is vital to understand how to marry the two so they can work together in harmony. TanOrganic’s Duo Bronzer is Ecocertified, made from completely natural ingredients, and comes in a unique and stylish eco-friendly bamboo compact case. Through this versatile, easy to use duo you can
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Irish Pharmacy Retailer
master the art of bronzing through a few simple steps. Step 1 Apply the matte powder to where the sun would normally hit your skin - temples, cheeks, nose and chin. Using a
Packaging, Presentation & Seasonal Decoration Specialists for over 40 years. Suppliers of: Basketware Gift Boxes Cellophane & Wrapping Ribbon, Pull-bows, Accessories, Gift Bags Valentines Day, Mothers Day, Easter & Christmas Decorations
Shop Online at www.centralfloralsupplies.com CALL US: 021 4966556 FIND US: facebook.com/centralfloralsupplies EMAIL US: info@centralfloralsupplies.com
IPR PRODUCT FOCUS
matte bronzer can really accentuate and sculpt your features to emphasise your natural beauty. While applying bronzer - remember the aim is to highlight your main features so bear in mind that you can always add colour, but it is much more difficult to subtract it; so, as with all TanOrganic products, less is MORE. Step 2 Once you have mastered the matte bronzer, you can move up to a shimmer. Layer the bronzer with the highlighter to add a subtle hint of shimmer, which will capture the light allowing your face to glow in the right areas, and ensure your stunning features get the prominence they deserve. You can also use it to lightly dust, highlight and accentuate your cleavage and décolletage after tanning. TanOrganic’s Duo Bronzer is perfect to slide right into your handbag, ideal for re-touching later on in the day. It is now possible to achieve J-Lo’s 28
Irish Pharmacy Retailer
effortlessly glowing glamorous bronze effect all year round. This Duo Bronzer acts as a really effective way to add healthy-looking colour, create depth and radiance to any skin tone. TanOrganic Duo Bronzer, along with the existing TanOrganic original self-tan, TanOrganic’s Self-Tanning Oil, OilArganic, as well as point of sale is available from: www. tanorganic.com, or call: 045 480 820
Explore a world of Heavenly Cosmetics! Pro-tec Sales & Marketing Ltd., Eastcliffe House, Glanmire, Co. Cork, Ireland. t. 021 482 0846 | m. 086 253 4997 | e. info@pro-tecsalesmarketing.ie
www.mememecosmetics.ie Distributors for the MeMeMe range in the Republic of Ireland & Northern Ireland
THE INDEPENDENT BUSINESS MAGAZINE DATE FOR YOUR DIARY Next Issue: Summer 2014 Editorial deadline: April 11TH 2014 Advertising deadline: April 15TH
Call Linda on 01 462 6429 Advertising email: advertising@irishpharmacyretailer.com Call: 01 462 6429
FOR IRISH PHARMACY RETAILERS
Irish Pharmacy Retailer focuses on the following:
� A strong emphasis on product launches and brand development; � Product sourcing; � Up-to-the-minute industry news and gossip; � Market trend analysis and predictions; � Regular expert columnists; � Dedicated training and educational features; � Relevant industry specific and forwardlooking business pages and advice.
Irish Pharmacy retailer has something for everyone, pharmacy owner, pharmacist, manager and counter staff.
100% Irish Editorial email: news@irishpharmacyretailer.com Call: 01 462 6429
IPR COSMETIC SHOW
The Cosmetic Association Trade Fair
T
he annual Cosmetic Association Trade Fair is coming up very fast, and the Cosmetic Association is looking forward to excellent prospects for the 2014 event. This year the show will be on in the RDS on the 18th, 19th and 20th of May. So save the date! Most of the Association’s usual members are exhibiting again. Some of the bigger companies are taking more exhibition space, which is a very positive reflection on the event.
“There are five or six new members already accepted and about three or four in the ‘pending’ tray!” commented Jo Sommerville, Director of the Cosmetic Association. “Along with previous exhibitors, the new members will bring colour and variety to our event. We are expecting a wonderful turnout and hope that all our Pharmacy buyers will set aside a while from your very busy schedules to come and personally see the excellent new products,” Jo added.
DATES AND TIMES FOR YOUR DIARIES SUNDAY 18th MAY
10am to 6pm
MONDAY 19th MAY
9am to 8pm
Tuesday 20th MAY
9am to 7pm
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Irish Pharmacy Retailer
COME TO THE SHOW! www.cosmeticassociation.ie The Main Hall, RDS, Ballsbridge, Dublin. Complimentary car parking, coffee & pastry.
www.sammclernon.ie
Manufacturers of ■ ■ ■ ■ ■
Counter Bags Dispensing Bags Dispensing Labels Tablet Vials & Tablet Bottles Overprinted Carrier Bags in small quantities
Your one stop shop for
Cost Effective
Convenience Quality and Service To place your order or to make an enquiry please contact: SAM McLERNON DUBLIN LTD. Fox & Geese House, Naas Road, Dublin 22. Orderline: 01-450 4121 Faxline: 01-456 9217 E-mail: sales@sammclernon.ie
www.sammclernon.ie
■ ■ ■ ■ ■
The well known 7 Day Plus Pak domiciliary card Care home blister cards De-Blister Machines All the ancillaries you need to support care homes, MAR charts, trolleys, dividers etc. Full range of Gift Wrapping and gift packaging
We have over 60 years manufacturing experience in our facility on the Naas Road and more recently our new factory in Ballymote Co. Sligo.
- Over 80 Years of Service to Pharmacy!
IPR THE BUSINESS OF RETAIL
Front Of Shop
Retail Expert John Hogan takes us through the 5 steps to planning a thriving front of shop in 2014.
A
t the start of 2014, it is promising to be a very tough year with Government cutbacks leading to a more uncertain future. To put the future firmly back in your own hands, the Front of Shop needs to make up a significant part the shortfall. In a recession this is not easy, but with the right focus and actions, you can make it happen. For a reasonably managed pharmacy with 300k front of shop sales, the objective is to grow sales by 10%, improve margin by 3% points, tighten costs to give an extra contribution of 30k to bottom line, while reducing stock by 50k -70k. For one that hasn’t had enough attention, payback will be much higher. The 5 steps to this are:
� Organising yourself and your team � Category Planning � Buying � Cost Control � Customer Service. Let’s go through them now in more detail: Organising yourself and your team The first thing is to give yourself thinking time and have a team (no matter how small it is) who are good at what they do and can be relied upon. The main areas of the business that need to be covered are trading, buying, marketing, administration/finance. Make sure that someone has clear responsibility for each of these areas (even if they already have a day job). The most important thing about a team is having square pegs in square holes, 34
Irish Pharmacy Retailer
SAMPLE MEETING AGENDAS Weekly Meeting
Sales & Margin Last week versus Last year or Budget. Top Sellers/New Products/Promotions Stockholding- Availability/Slow Movers Loyalty Campaigns/Promotions /Upselling %/Marketing
Monthly Meeting
Overview of Trade, focusing on Trends Space Productivity Upselling & Average Basket Size Cost Control – Wages etc. / Next Month’s Rosters Security Report Strategic Initiatives
Six Monthly Meetings
Range Reviews
i.e. make sure that they are doing what they are good at, otherwise this will cost you dearly. Don’t be afraid to delegate, people like to be given responsibility. Lead by example, it’s amazing how much your team are learning from you (consciously and subconsciously). Lead well and they will follow you anywhere. Next have an agreed meeting schedule to plan and review business. This is not a talking shop. You will need to have weekly, monthly and six-monthly meetings rather than adhoc discussions that may be in place now. A suggested agenda for each is above. The most important thing is that each member of the team reports on their own area in a forthright way explaining what went well and what needs to be improved. Factual information is critical here (see the graph on the next page), without this, they will be frustrating and speculative. Without these meetings, a lot of expensive decisions will be left
behind, compounding problems in an already difficult sector. Doing this well will be highly motivational all round. Category Planning There have been a number of excellent articles throughout the year in IPR on category management so we won’t go into this again. In summary, measure your space, compare to sales and margins, open up on what is working, cut back or eliminate what’s not working. Review your customer base to see if you are properly catering for their health/beauty/essential needs. Bring in newness and a good perception of value. It is not that hard to do and by spending an hour reading up on it, you will drive €000s to your bottom line in 2014. The sense of achievement is also great as an area that once seemed to be beyond control comes into your control. It also allows you to be creative, try new layouts and promotions and then
THE BUSINESS OF RETAIL IPR measure whether they are working and keep what is good and move on quickly from what doesn’t work. Buying Buying more effectively is the major area where you will improve your margins and sales, yet too often we hand over control to the wholesaler or Sale Rep. We have heard of too many stories of how a supplier pushed a special offer which ended up as excess stock. If they work - great, but too often they don’t and tie up your cash, and later when you have to mark them down to clear them out then your margins suffer. Good buyers get control of the meetings they have with their suppliers’ sales representatives. If the sales rep comes to the meeting with their sales reports and you do not have your information to hand, then you are immediately on the back foot. It can take quite a bit of time to compile your reports in advance of these meetings but it is worth it. Armed with the right information you can look for help on slow movers and failed promotions before they launch into their pitch on their latest offers. Identifying the 20% of the products that drive 80% of the sales will also help keep focus. Finally, investigate buying groups to see what they can offer you in terms of buying prices, branding and operational support. For Pharmacy groups, central ordering works very well. The fewer people ordering the better. With a good system, you will be able to set stock targets, use replenishment to reorder much more accurately than a store/ Supplier Rep combination and use an Open to Buy tool which will work really effectively on skincare/fragrances/cosmetics/gifts, where overall budget control is very important to keep stock levels in order. Systems like Real World Retail’s decision support system will be invaluable for making light work of these tasks with just the click of a mouse.
Cost Control Perhaps the least exciting part of managing a retail business is in the area of cost control but it is now more important than ever. Staffing is one of your biggest costs so this is the first one on the agenda. The days of providing a 9-5 day for your pharmacy and retail staff are over. After all, that is generally not how your customers shop and you should align your staffing to their needs not your staff needs. Monitoring this weekly will establish how to do your roster so that you don’t have the cost when customers are not shopping and they are there to ensure good customer service. Analyse your sales and prescriptions by hour by day so that you can roster your team effectively. A tough line should be taken also on other costs including rent, each year landlords are becoming more realistic about the world we find ourselves in. If there are Bank Debt issues, the sooner these are resolved the better, this will allow you to get focused back on real business. Keep a close eye on refunds and discounts, do you have issues, do you need to adapt your refund policy? Customer Service Footfall is a challenge for other retail sectors but a pharmacy already has traffic in the door to the dispensary, but what are you doing to get them to spend more in the front of shop? McDonalds Restaurants train new cashiers in 30 minutes and in this time they not only learn how to operate the till and place orders with the kitchen, they also learn how to upsell. Lots of jokes are made of “Would you like fries with that?” but it is estimated this adds as much as 10% to McDonald’s bottom line. We are not saying it is as easy as this with pharmacy staff, but it is not that difficult either. Customers really value the advice that they get
from their pharmacy. You have a trusted relationship. Some good care and advice on OTC could result in them moving their dispensary business over to you, which would be a really big payback. We would recommend that you track individual cashier upselling performance to identify further training needs. Again, this is a standard view with us but you may be available to derive it from your EPOS and then review regularly. To sum up, a portion of your dispensing sales and margins will disappear with PCRS cutbacks, but there is still a very good business model in pharmacy. But it will not happen by default. Put plans in place for 2014 to make your business better and more efficient. Plans count for nothing without proper execution, this will require leadership, drive, discipline and determination. Do this right and you will have a different business at the end of the year with a motivated and satisfied team.
John Hogan
John Hogan is the Principal of Rhodium Retail, an advisory / consultancy business specialising in driving profitability in retail businesses. John can be contacted at 01 427 0349 or at john.hogan@rhodiumretail.com Irish Pharmacy Retailer
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IPR Women’s Health & Beauty
PRETTY WOMEN
Spring means the slow uncovering of limbs and the desire to look fresh and beautiful. We showcase some fast-working products just for you!
THE EIGHTH HOUR
WARMTH WITHIN
Elizabeth Arden’s Eight Hour Cream has become the must-have product around the world. Protects against and helps alleviate symptoms of chapping, peeling and windburn due to dryness. When it comes to beauty, it’s the ultimate multi-tasker from grooming brows to glossing lips. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
The ÓGRA Skincare Warm Citrus Body Moisturiser is a concentrated deeply hydrating body moisturiser that helps the skin retain moisture throughout the day. It contains an abundance of naturally formed essential oils, fatty acids and lipids. Contact: Cofri Cosmetics Limited on (01) 833 1636 or email: info@cofri.ie.
Price: RRP: €12.50
Price: On Contact
CARBS BE THE DEVIL!
FUTURISTIC
XLS-Medical Carb Blocker is specifically designed for those dieters with carbohydraterich diets, as it contains PhaseLite™, a proprietary glycoprotein complex, which reduces the absorption of dietary carbohydrates. Contact: www. xlsmedical.ie
Shiseido’s Superior Radiance Serum is the remedy for a brighter, even skin tone. Formulated with Shiseido’s exclusive Lustrous Dual Action Technology, each drop contains the power to brighten skin and even out dark spots and pigmentation, while defending skin from premature aging, wrinkles and sagging. Contact: Johnson Brothers Prestige Division, Tel: (01) 408 1521
Price: RRP: €34.95
MULTI MASSAGE
DUO
Nelsons Arnicare bath & massage balm is a unique dual purpose balm, which creates a luxurious fragranced bath, or massage the balm directly onto the skin to ease away aches. Contact: www.wholefoods.ie
Clarins Cleansing Duo is a great value cleansing duo. It includes a cleansing milk 100ml and a toning lotion 100ml. This set is a perfect gift. Use both products to leave skin clean and perfectly radiant. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €9.95 36
Price: RRP: €270
Irish Pharmacy Retailer
Price: RRP: €21.00
IPR Women’s Health & Beauty LIGHTEN UP! A dual-action treatment targeting areas of pigmentation, with continual use Trilogy Age Proof Botanical Lightening Treatment helps both reduce and prevent the appearance of age spots, dark spots and blemish marks. Contact: www.trilogyproducts.com Price: RRP: €29.50
HIVE HEALTH Bee Prepared contains a blend of ingredients from the hive, field and forest, which boost the immune system. Great for during: dieting and detoxing, colds and flu, hay fever, exams, etc. Contact: www.unbeelievablehealth.co.uk Price: On Contact
ALL ROSY
KAJAL INTENSE
Kinvara Rosehip Serum contains antiinflammatory extracts along with a trio of omega-rich plant oils for soft, megahydrated skin. Contact:www.kinvaraskincare.com
Frontcover’s Kajal Eyeshadow Intense Colour Eyeliners are inspired by the gorgeous coloured prints at Christian Dior, the stripes at Alberta Ferreti and the gorgeous two toned eyes at Chanel this season. Contact: Cofri Cosmetics Limited on (01) 833 1636 or email: info@cofri.ie.
Price: RRP: €29.95
Price: RRP: €19.00
REMINGTON SMOOTH
PRIMULA
Remington Smooth & Silky Ladyshaver a battery operated lady shaver can be used wet or dry so you can say goodbye to unsightly hair and hello to smooth skin wherever, whenever, in an instant. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Primula is a fully Irish-owned natural skincare company based in Dublin. All products in the range are free from preservatives, dyes, fragrances or petroleum based ingredients. Contact: www.primula.ie
Price: RRP: €26.50
SILKY SMOOTH TanOrganic has formulated a one-of-a-kind self-tanning oil, which darkens the skin without any nasty chemicals. So it's very safe to use during pregnancy. Easily applied to the skin, it glides on like silk with an even finish, ensuring no streaks or tell-tale signs. Contact: www.tanorganic.com
Price: RRP: €19.99 38
Irish Pharmacy Retailer
Price: RRP: On Request
LUST-RE Frontcover’s lustre Finish features new matt nail polish for a silken soft finish and to contrast, beautiful lightweight copper foil pieces that glide onto the nail easily and look sublime. Contact: Cofri Cosmetics Limited on (01) 833 1636 or email: info@cofri.ie. Price: RRP: On Request
Award Winning Irish Make-up Company • IRISH MAKE-UP COMPANY • LUXURY MAKE-UP RANGE • HIGH MARGINS (38-42%) • MARKETING SUPPORT • INTENSIVE TRAINING • GIFT WITH PURCHASE • REGULAR IN-PHARMACY PROMOTIONS WITH TOP MAKE-UP ARTIST
T 041 980 1563 www.fuschia.ie
IPR Women’s Health & Beauty SPIRIT OF THE SEA
CELLULITE BUSTER
The Body Soft Gift set from Green Angel is imbued with the healing and therapeutic benefits of natural Seaweed and high quality Essential Oils that will leave your body feeling super soft and revitalised. Contact: www.greenangel.ie
ANIAN Anticellulite Gel is from Anian, the antioxidant skin care collection packed full of Goji Berries and Pomegranates. The products combat the damage caused by the oxidative processes. Contact: completeradiance@ yahoo.ie
Price: RRP: €29.95
Price: RRP: €16.99
SO FLAWLESS
DUO
Elizabeth Arden Flawless Finish provides longlasting controlled coverage with a flawless finish. It may also be used as a concealer. Packaged in a light weight portable compact perfect for flawless looking skin on the go! Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
To celebrate their 40th anniversary, Decleor have launched the Aromessance Duos. With each Aromessence you receive a free gift of a 15ml cream. With Aromessence Iris you receive a free gift of Prolagene Lift Cream. Contact: Graham Anthony Ltd, Tel: +353 (0) 1 8222711 www.grahamanthony.ie
Price: RRP: €13.95
SPOT CLEAR La Roche-Posay EFFACLAR PURIFYING GEL gently cleanses the skin, eliminating impurities and excess sebum, while leaving the skin clean and fresh. Suitable for use on face, chest and back. The flip cap bottle makes this the perfect shower buddy! Contact: www.laroche-posay.com Price: RRP: €13.75
GOOD PATCH Anti Wrinkle Gel Patches are specially formulated hydro gel patches to help reduce the appearance of fine lines & wrinkles around the eye; in just 30 minutes! Hypo-allergenic & fragrance- free. Contact: www.amirose.com Price: RRP: On Request
HIGH FLYER
MAJESTIC
Travelo, is the tough, leak-proof, aircraft approved mini perfume bottle, holds 65 sprays. Just pump to fill it in seconds. Smell great wherever you go… never travel without it! Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Neovadiol Magistral Elixir by Vichy is an intensely nourishing face care oil for very dry, mature skin. The dry-oil serum combines a trio of oils rich in omegas to replenish menopausal skin fast and continuously more with use. Contact: www.vichy.ie
Price: RRP: €9.95 40
Price: RRP: €71.00
Irish Pharmacy Retailer
Price: RRP: €35.00
IPR MALE HEALTH AND GROOMING
MEN ON TOP
There’s a return to a macho theme in the media. But we all know that metros lurk among us!
RICH
SPOILT
Lacoste pour Homme Shower Gel is a richly lathering gel to create fresh and cleansing bubbles to make skin soft, smooth and revitalised. Scents skin with fresh masculine fragrances. Contact: Bodyscent International Ltd, www. bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €9.95
This whisper light L’Homme Shaving Foam with allantoin and Aloe Vera moistens the skin, allowing the razor blade to glide easily for a perfect shave. Contact: www.roger-gallet.ie
Price: RRP: €13.25
A SMOOTHIE
BECK’S BEST
This cocktail of Essential Oils helps fight damage caused by shaving and limits hair re-growth thanks to Clove Essential Oil. Use before shaving to help lift ingrown hairs and improve razor glide. After shaving, it helps soften the skin, soothe razor burnand enhance the effectiveness of post-shaving products. Contact: Graham Anthony Ltd, Tel: +353 (0) 1 8222711, www.grahamanthony.ie
David Beckham ‘The Essence’ Deodorant Spray is a fresh clean masculine scent. Zesty grapefruit, blended with luminous violet leaves and fragrant lavender create an invigorating rush of freshness. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €63.50
MINI-TRIM
FAST WORK
Babyliss for Men Mini Trimmer is a 3-in-1 trimmer for safe and easy trimming of nose & ear hair, sideburns, and eyebrows. The battery operated design also means you have complete freedom and can take it anywhere to stay looking sharp. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €18.95
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Price: RRP: €4.95
Irish Pharmacy Retailer
Berocca Performance is a clinically proven, winning combination of high dosage levels of B and C vitamins and other essential minerals, zinc and magnesium that work together to ensure improved physical strength and mental alertness. Contact: www.berocca.ie
Price: On Request
MALE HEALTH AND GROOMING IPR GILETTE STYLE
FEET HELPER
The Gillette Styler Giftset Trims shaves and edges with one precision tool. The set includes Razor and Shaving Gel presented in a metallic organiser case. Contact: Bodyscent International Ltd, www. bodyscent.ie. Tel: (056) 776 7000
Scholl Crazy Feet Massager is a portable way to massage and soothe aching feet. Push down on the massager with the arch of your foot and feel it vibrate, with its reflexology picots and rolling toes. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €24.00
FOOTSIES!
Price: RRP: €9.95
NO BAGGAGE
The Emjoi MICRO Pedi gently, yet effectively buffs away callused and coarse skin with a unique roller action, doing the job of many products in one. Contact: www.lifes2good.ie, 1890 25 24 31 Price: RRP: €49.95
For Dehydrated Dull Skin and Dark Circles - Vichy Homme Hydra Mag C+ helps male dehydrated skin and combats dark circles. It’s enriched with a combination of Vitamin C and Magnesium to fight daily aggressors, which can leave the skin dull. Contact: www.vichy.ie Price: RRP: €17.50
PROGLIDE
EYEBRIGHT
A handy giftset that contains Gillette fusion proglide razor and a microfibre shave towel - for a professional shave at home. Contact: Bodyscent International Ltd, www. bodyscent.ie. Tel: (056) 776 7000
A.Vogel Eye Drops soothe and encourage lubrication of your eye providing long-lasting moisture and refresh the entire eye. Contact: www.wholefoods.ie
Price: RRP: €10.95
BIG HEAD
Price: RRP: €12.99
REHYDRO
Dubbed by media as ‘Botox for Hair’, Viviscal® Maximum Strength is a twice daily food supplement, internationally renowned, loved by celebrities and supported by seven clinical studies. Contact: www.lifes2good.ie, 1890 25 24 31 Price: RRP: €49.95
O.R.S is a convenient, great tasting soluble tablet, which delivers the right balance of electrolytes, glucose and minerals formulated to quickly restore optimum hydration in a highly portable solution. Contact: www.ors.uk.com Price: RRP: €5.99
Irish Pharmacy Retailer
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IPR SENIOR HEALTH
SPRING HELPERS
Eating an apple a day over the age of fifty helps prevent against heart attacks, according to recent research. Here are some more health helpers and skincare essentials.
HEART HEALTHY
OFF WITH IT!
MegaRed is a new range of omega-3 food supplements containing omega-3 krill oil, which is scientifically proven to support a healthy heart. Containing high quality, pure Antarctic krill, the easy-to-swallow capsules are a concentrated source of the essential omega-3 fatty acids EPA and DHA. Contact: www.schiffmegared.com
Ali Mac skincare is fast becoming the bloggers' favourite, with calming natural extracts, the Organic Rose Face Balm and Rose & Camellisa Face Wash are available as a gift duo, perfect for Mother’s Day. Contact: www. alimacskincare.com
Price: RRP: €17.99
Price: RRP: €39.95
SMOOTHER
HEALTH CHECK
REN’s Bio Retinoid Anti-Ageing Cream delivers retinol quality results minus the irritation, while also enhancing the skin’s vitality and radiance. Contact: Blue Sky Products, Tel: (01) 461 0645.
The Omron M2 Blood Pressure Monitor is a fully automatic blood pressure monitor which provides an easy way to check for hypertension. Simple one button operation ensures accuracy and comfort every time. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €50.00
Price: RRP: €44.00
DEFIANT Many cancer patients suffer a variety of skin disorders resulting from either radiation or chemotherapy treatments, which only add to their distress. Visible signs include chapped lips, itchy dry, sore and sensitive skin, flaking palms and feet, and blotchiness or darkening of the skin around the joints or veins. Defiant Beauty is a natural and luxurious skincare range created specifically for cancer patients, developed by cancer patients, survivors and cancer care specialists. The range is specifically formulated using minimal ingredients, which are oil-based and offer skin-healing properties. Vitamin E helps stabilise the product, shea butter and mango butter softens the skin, while calendula oil soothes. Other skin-nourishing oils include macadamia, jojoba and rosehip oil. Contact: www.activemum.ie Price: RRP: €7.50 44
Irish Pharmacy Retailer
Head to toe beauty Viviscal Hair Growth Programme Our Viviscal Supplements, produced here in Ireland are the No1 Supplements in the USA, are backed up by 7 clinical trials and are multi award-winning. The Hair Growth Range includes, a Gentle Shampoo and Moisturising Conditioner along with 6 shades of Hair Fibres to instantly add volume to thinning hair. MICRO Pedi MICRO Pedi is the No1* at home pedicure system. Selling at a rate of 3 per minute in Europe the range includes the award-winning MICRO Pedi, MICRO Pedi Man, Pedicure/Manicure kit, Ultra Finishing Foot Cream and 3 varieties of replacement rollers. SLIM Sonic SLIM Sonic brings a whole new dimension to sonic toothbrushes. With 22,000 brush strokes per minute it brings innovation, style and value to the dental category. 6 designs to choose from. *Based on 52wk sales data.
Call: +353 91 750811 Email: retailsupport@lifes2good.com Visit: www.lifes2good.com
IPR SENIOR HEALTH POMMIE Protect your hands from drying out and chapping with Weleda’s regenerating Pomegrante Regenerating Hand Cream. Contact: www.wholefoods.ie
Price: RRP: €12.95
CHOLESTEROL Early detection of high cholesterol will aid medical intervention and management of key risk factors. The test gives a fast and reliable result within three minutes. Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711 www.grahamanthony.ie Price: On Contact
EYE HEALTH
BODY BUTTER
Macushield is one of the leading eye health supplements on the market. It contains the three macular carotenoids mesozeaxanthin, lutein and zeaxanthin, and can uniquely enrich an individual’s protective macular pigment. Contact: www.wmohealthcare.com
SBC’s Jasmine & Evening Primrose Body Butter, is an intense blend of high quality, nourishing Shea Butter, with Mango Seed Butter, exotic Starflower Extract, Jasmine Flower Extract and Evening Primrose Extract to provide normalising care for every skin type. Contact: www.sbcgels.co.uk
Price: RRP: €22.91
NO BAGGAGE
COLOUR BOOST
Skin Doctors Instant Eyelift reduces bags and puffiness and smoothes the under-eye area. Can be used as a quick fix for special occasions. Contact: www.wholefoods.ie
Make a clean transition to a greener gentler hair care routine with the Surya Brasil Color Fixation Single Application Intensive Hair Treatment. This creamy restorative mask hydrates and revitalises dyed or damaged hair Contact: www.yourtonic.com
Price: RRP: €25.00
Price: RRP: €3.45
DELINEATED
GET CHECKED!
Nivea’s eye cream light-weight formula is especially designed for the delicate skin around the eyes. It replenishes the skin, smoothing the appearance of fine lines and leaving skin looking immediately refreshed. Contact: www.nivea.ie
The Prostate Health Test is a simple blood test that looks for elevated levels of Prostate Specific Antigen in men and provides fast and reliable results in ten minutes. Contact: Call Graham Anthony & Co Ltd 01 8222711
Price: RRP: €15.99
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Price: RRP: €31.25
Irish Pharmacy Retailer
Price: RRP: €20-€29.95
Your one stop shop for Gifts & Accesories • Ladies • Gents • Kids • Novelty • Plush •
W: www.brandwellgroup.com | E: info@brandwell.ie | T: +44 (0) 8712 50 60 70 | +353 (0) 1 823 3300
IPR AT THE COUNTER
Spring 2014 P
rofessional brand MakeUp Studio was recently launched in McCabe’s Pharmacies. Established in over 60 countries, Make-Up Studio was developed in Amsterdam by a group of industry experts looking to create a range of quality performance products at an accessible price point. Head Make-Up Artist for Make-Up Studio @ McCabe’s Pharmacy, Christine O’Leary tells make-up assistants how to get the perfect smokey eye look:
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Irish Pharmacy Retailer
What’s hot and new in the world of make-up.
Step 1:
Step 3:
Choose your base using Durable Cream eye shadow (Golden Dew, €15.95). Apply all over the lid and right up to brow bone using brush number S14.
Using brush S11 apply another darker shade, Preferably three shades darker than the one previously used (e.g. No. 425 Eyeshadow-in-a-Box €13.95). Using brush number S11, apply to the outer edge of the eye in a V-shape smudging along the lower lash line. Use your blender brush to soften and blend the shades together. Use brush S11 to build the shade and brush S09 to soften, repeat this until you reach the desired Smokey eye.
Step 2: Using a darker shade (Bronzing Sunrise €15.95), apply to the socket using brush number S11. Starting from the outer edge apply inwards. Use circular motions to blend the eye shadow, until you create a natural looking contour.
AT THE COUNTER IPR Good products for this are MUS 436 Shimmer or Golden dew.
BEAUTY NEWS
Step 5: Using a liquid or cream liner apply to the lash line as close as possible (Cream Eyeliner Black - €19.95). I like to extend the liner out which gives the effect of a bigger eye. Finally, a good coat of our 4D mascara (€19.95) to really finish the look. Make-Up Studio is available from select McCabe’s Pharmacy stores including Dundrum, Clare Hall,
Made in Chelsea beauty, Binky Felstead has been announced as the face of Rimmel Sunshimmer. The Sunshimmer bronzer is still one of the best contouring shades out there - use the light matte in the spring and early summer for subtle contouring.
Pavilion Swords, Gorey, City West and Blanchardstown & the McCabe’s Health & Beauty store in Clerys.
WE LOVE…
Step 4: When you have completed the steps above, re-apply base colours, or something a little lighter, maybe with a shimmer to the lip, brow bone and tear duct.
...the Eye Colour Revolution by Frontcover (€25.00). Lines, blocks and washes all wowed the catwalks this season at the Kristian Aadnevik show. The collection contains 12 gorgeous iridescent shades, perfect for creating a multitude of looks. Contact: Cofri Cosmetics Limited on (01) 833 1636 or email: info@cofri.ie.
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IPR ALTERNATIVE ZONE
The Windows To The Soul We take a look at eye health, in particular Age-Related Macular Degeneration (AMD). This condition can affect your eyes, as you get older. It’s actually the leading cause of irreversible blindness in Ireland. According to amd.ie there are 7,000 new cases diagnosed in Ireland each year, and it is the leading cause of sight loss among the over 50s.
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ALTERNATIVE ZONE IPR
A
ge-Related Macular Degeneration occurs when the macula, a small area of the eye, which is responsible for central vision, starts to deteriorate. It can be a slow process (a more common diagnosis called Dry AMD), or it can be more rapid, if there are leaky blood vessels within the eye. This latter form of AMD (Wet AMD) is more rare. Early symptoms involve the blurring of straight lines and images can seem distorted. The good news is that if either form of AMD is caught in time it can be treated with some success in many cases. The even better news is that the Waterford Institute of Technology has been carrying out studies and trials for several years on AMD using nutritional supplements, with some amazing results. So, are there alternatives to medication or complete cures to be found in supplement form? And if so, is medicine and science finally making that big step of marrying nutrition? We take a look at some alternative/nutrition-based supplements. But, do they work? Bilberry Extract Bilberry extract is a common ingredient in alternative eye supplements. Historically bilberries have been purported to aid in the improvement of night vision. This idea was helped by propaganda during World War II. A rumour began to circulate that RAF pilots had started to replace other forms of jam for bilberry jam. They accredited the humble bilberry to their improved night vision. What was happening concurrently was the introduction of radar, which allowed the pilots to be more accurate in their raids. The rumour being circulated was that it was ‘something in their diet’ - to put the Germans off the scent.
This propaganda has stuck with alternative health practitioners ever since, with very little research carried out into actual concrete results. Does it work? Bilberries do contain anthocyanosides, which have been found to be beneficial in diabetic retinopathy, but very little study has been carried out so far. A double-blind placebo-controlled trial where fourteen people with diabetic retinopathy were treated with bilberry (where damage is caused to the retina by diabetes or hypertension) found significant improvements in the treated group. But the size of the study was relatively small. Is it Safe? In trials animals have been fed large amounts of Bilberry extract with no adverse effects. However, little is known of potential negative effects in pregnancy, nursing or young children. Even if it hasn’t had concrete testing in relation to eye problems, it has been proven to be helpful for haemorrhoids (in oral use, in case you’re wondering!) and in reducing triglycerides. Lutein, Zeaxanthin and Meso-Zeaxanthin What are they? They are the three
Within a year she has described her eyesight as being nearly perfect. The trials continue.
carotenoids (organic pigments found in fruit and vegetables), which have been isolated by researchers of AMD, most notably the team at Waterford Institute of Technology’s Macular Pigment Research Group. They accumulate in the central retina, where they are collectively known as macular pigment. Taking this combination of carotenoids in the diet can help restore the macula and slow down, or in some cases, reverse AMD. So the old ‘eat your greens’ saying is very much true! “The question we are asking is how to optimise this pigment at the back of the eye,” explained Dr Nolan, Principal Investigator at the Waterford Institute of Technology’s Macular Pigment Research Group (MPRG), back in 2012. “Our approach is to optimise nutrition for the eyes, which we hope will protect the retina through the ageing process – and even produce improved ‘super-vision’ for those with normal eyesight.” Do they work? The trials at WIT are proving very promising so far. One lady, Norah Norton (70), who was diagnosed with AMD in 2006 joined the MPRG trial. After six months of using the supplement prescribed by the MPRG her sight had improved significantly. Within a year she has described her eyesight as being nearly perfect. The trials continue. Are they safe? So far there’s no evidence to the contrary, however the best advice to say to customers who want to avoid AMD is to give up smoking, eat a healthy diet with plenty of green cruciferous vegetables and lose weight if there is a weight issue, as obesity is also a contributing factor. AMD cases rise in Europe every decade due to the fact we have ageing populations, so it’s time to sit up and take note of preventative measures. Irish Pharmacy Retailer
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IPR THE BUSINESS OF PEOPLE
The ABusiness Communications Expert, Liz McKeon examines the concept of teamwork.
A
ll pharmacies need to look at how work is organised in a positive way - to help pull through tough periods. Different times call for bold and brave thinking. Do you have the right team, working together to achieve your business goals? The T.E.A.M. (Together Everyone Achieves More) concept is a very powerful because when team members work together for the good of all, the good of the pharmacy and its customers, everyone achieves more. Simply put, working together works! Teams are complex machines, and it’s not surprising that they malfunction occasionally, or need re-alignment and teambuilding. For your team to work effectively, you need agreement on exactly what sort of team you are: what are your goals, what’s each employee’s role, who needs to work closely with whom? Sometimes it’s as simple as learning more about the people you work with, and sometimes it’s more complicated.
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But the bottom line is: it is almost impossible to have a financially successful pharmacy without a happy team working together – in other words, it’s less ‘me’ and more ‘we’! Here are some positive aspects of teamwork: Goal Orientated: The highest priority for team members is achieving the team’s
goals. Does every member of your team know and understand your pharmacy’s financial and business goals? To function effectively, members of a team must be flexible, trust one another, and support every member of the group in its progress towards achieving a successful pharmacy environment.
THE BUSINESS OF PEOPLE IPR
staff working productively without misunderstandings. Better Decisions: Decisions and solutions are made with everyone generating more options. Group decisions are usually better than what even the brightest person could come up with alone. The entire team learns to pitch in for the highest good of the pharmacy. Today, more than ever, it is vital for the success and survival of your pharmacy that all employees work well in a team environment. Collaboration Collaboration is a big benefit when team members pull well together. They want the team to shine and be successful; they willingly invest themselves in the team effort. Communication: When pharmacists, pharmacy managers and counter staff have all
learned to support and trust one another, they share what they know freely and communication becomes another benefit. The way people communicate with one another (both in words and non-verbal clues) reflects how they feel about working with one another, but it also builds the team’s effectiveness. Excellent communication is conducive to
Liz McKeon
Liz McKeon is a Business Coach and Trainer. Further information is available on www.lizmckeon.com, or call Liz on + 353 (0) 1 892 8007. Irish Pharmacy Retailer
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IPR GIFT PRODUCTS
Gifts
With Mother’s Day on the horizon keep your mummy customers, young and old in mind.
L’ANNIVERSAIRE Five fabulous Decleor Aromessence Duo’s have been created to celebrate the 40th anniversary of the highly acclaimed brand. Renowned for its luxurious aromatherapy blends, Decleor is every woman’s best friend. Each of the Aromessence blends is created using 100% pure and natural essential oils designed to address specific skin care issues. As a special thank you to its faithful followers, Decleor are giving a free 15ml cream when they buy the Aromaessence Duo of their choice, with some creams worth up to €79.90. Contact: www.grahamanthony.ie, or call (01) 822 2711. Price: On Contact
GENTLE NEWS
CALVIN KLEIN
Funky Goddess is a great gift-box for a daughter, niece or granddaughter. The box contains information and accessories that help explain what happens in puberty in a gentle, nonembarrassing, fun manner. Contact: www. funkygoddess.ie
The Downtown giftset by Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance. This beautiful giftset contains a 50ml perfume and a luxurious body lotion 100ml. Contact: Bodyscent International Ltd, www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €34.95
Price: RRP: €56.00
NEROLI Emma’s Eco-Soy Candles present to you the newest addition to their growing range of all natural candles and tart melts, fresh for Spring 2014: Neroli Fusion. A sweet, light and refreshing fusion of Precious Neroli Blossom and Sweet Orange oil, with a touch of musky Lavender. It's soothing, floral and calming. Emma’s Eco-Soy Candles are all natural, handmade in Ireland and are fragranced with only pure essential oils. Soy wax is long lasting and clean burning, while pure essential oils give a naturally delicate fragrance that will not overpower the room. This healthy alternative range includes 50-hour boxed tumbler candles, 20-hour tin candles and wax tart melts for use in an oil burner. Emma’s are available nationwide from pharmacies and other outlets. Contact: www.emmas.ie, email info@emmajanemcguire.com, phone 087-4181014. Price: On Contact
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SENSORIALITY - SERENITY - SECURITY
SUN SENSI SUN PROTECTION WITH CONFIDENCE
SUN SENSI meets all your sun protection needs no matter what your skin type, even sensitive. This line of sun care products ensures excellent photoprotection and anti-age prevention thanks to Cell-Protect Complex, which protects cellular DNA. SUN SENSI means the perfect alliance between dermatological expertise and sensoriality.
Available at selected Beauty Salons, Spas, and Pharmacies. For more information visit www.grahamanthony.ie
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Available at Beauty Salons, Spas, Department Stores and Perfumeries. List of retail outlets at www.payot.com.
SENSORIALITY - SERENITY - SECURITY
SUN SENSI SUN PROTECTION WITH CONFIDENCE
OPENING OFFER â‚Ź400
SUN SENSI meets all your sun protection needs no matter what your skin type, even sensitive. This line of sun care products ensures excellent photoprotection and anti-age prevention thanks to Cell-Protect Complex, which protects cellular DNA. SUN SENSI means the perfect alliance between dermatological expertise and sensoriality.
To include 30 Retail Products and 30 Sun Gifts
Available at selected Beauty Salons, Spas, and Pharmacies. For more information visit www.grahamanthony.ie
www.facebook.com/payot us on Facebook For stockistJoin information visit www.grahamanthony.ie Tel: (01) 8222711
IPR GIFT PRODUCTS KRISTIAN AADNEVIK FOR FRONTCOVER Hailed as one of the UK’s most exciting young talents by Elle and Vogue, Kristian Aadnevik dresses the likes of Rihanna, Selena Gomez, Beyonce, Jessie J and Nicole Scherzinger. The look for the Spring/Summer ‘14 show combined bronzed eyes, subtle contouring and natural lips, all done with this exclusive set designed by Kristian himself using fabric inspired by the textures of his gorgeous Spring/Summer 14 collection. This Frontcover set contains everything you need to recreate the look! Contact: Cofri Cosmetics Limited on (01) 833 1636 or email: info@cofri.ie. Price: RRP: €25.00
UPLIFTER
FUSCHIA
Sanctuary Mum-to-be Ultimate Retreat Hat Box contains a selection of luxurious bath and body products perfect for a baby shower, pregnancy or new baby gift. Contact: Bodyscent International Ltd www.bodyscent.ie 056 7767000
Check out these new palettes in subtle ‘Nudes’ and funky ‘Dramatise’ from Fuschia. They're the perfect present for ladies who love professional makeup! Contact: info@fuschia.ie, www.fuschia.ie
Price: RRP: €18.00
Price: RRP: €15.95
MAMA’S DAY Need to stock organic skincare gifts this Mother’s Day? Soil Association endorsed ‘organic’ Ali Mac Skincare has beautiful boxed gift sets, including this set containing Ali Mac’s Organic Ylang Ylang & Patchouli Sugar Body Scrub with healing Arnica & Olive Oil, The Ylang Ylang, Patchouli & Bergamot body wash with healing Aloe Vera is a hydrating and soap-free body wash, and is especially recommended for use in the evening to calm and relax, and Ali Mac’s Organic Body Oil with Jojoba, Rosehip, Ylang Ylang, Patchouli & Bergamot is a nourishing organic skin tonic for daily use. It’s packed with natural botanicals and antioxidants, the perfect combination of a powerful strength with a gentle touch. Contact: www.alimacskincare.com or from your nearest Ali Mac Skincare consultant or Beautician enquiries@alimacskincare.com. or Tel: 0876205912 Price: RRP: €39.95 56
Irish Pharmacy Retailer
BUSINESS FOCUS IPR
A Whole New Ballgame! Your current website says so much about your business. If you take a long, critical look at your current site, do you think that it’s time for a change? Or perhaps you need to take that first step to secure your web presence. Time is money, so can you outsource it to a provider who has an excellent track record - coupled with value for money?
P
harmacynet.ie is a healthcare content provider and web solution service that’s tailored specifically to pharmacies. A PharmacyNet website will help you to communicate better, sell more retail products and attract new customers. Within fifteen working days you can have a website that’s content rich, with hundreds of pages; packed full of other resources dedicated to your Pharmacy. We do all the work! We have over 1,000 pages of Healthcare content ready to go into your new website. We also update your website regularly - so you don’t have to worry
about having fresh content all the time. A website in 15 days! Our team of web designers and developers are ready to get started on your new website. You will be appointed a Project Manager, who will look after you every step of the way, ensuring we deliver a fantastic website. Free Website Updates When you want to make a change to your website just contact your Project Manager, or our PharmacyNet Support Team. Remember unlimited website updates are included for FREE on all our packages.
What’s the bottom line for your business?: � Simple straight forward pricing plans � Free website design � All updates to the websites are FREE � Over 1,000 pages of healthcare information and resources licensed directly from the NHS � FREE smartphone App � FREE email marketing system � You can update your website through a simple to use system � Upload your special offers � Sell Gift Vouchers Contact www.pharmacynet.ie to avail of a FREE website design WITHOUT ANY OBLIGATION for your Pharmacy.
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IPR PERFECT PITCH
STRAIGHT TO YOU The section where distributors pitch their products/services directly to you!
JACK & JILL FASHIONS The year 2014 has started off really well for Jack & Jill Fashions. They had a very successful exhibition at Showcase in the RDS in January, with a wonderful selection of baby and childrens’ gifts on display. Jack & Jill Fashions is an Irish company based in Fashion City in Dublin. They started the business over 40 years ago, manufacturing and selling childrens’ clothing. In recent years they have diversified into new product categories. They are now also supplying pharmacies, gift shops and other retail outlets here in Ireland and within the UK… Now Jack & Jill have built up a vast range of adorable gifts and Nursery toys for babies and young children. Babybow Jack & Jill is the exclusive distributor of the hugely successful Babybow range of baby gifts
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and nursery toys, which include lovely soft bears in hat boxes, small rattles and toys, as well as soft children’s chairs, all of which are available in beautiful soft velour fabrics, and in lovely shades of pink, blue and neutral colours. One of the strong points of the Babybow range is its packing and point of sale qualities. There is also the fabulous Gododo range. This is a unique luxury range of plush gifts, made in a suedette fabric and in strong vibrant colours. These plush gifts are suitable for children and adults alike. This year will also see its range of childrens’ and babies gift bags and boxes increased substantially, this is an area that they have found very successful last year and this year will see this range broadened. Phone Jack & Jill Fashions on: (01) 429 5388 Check out the collections on: www.babybow.eu, www.daydream-kids.com
PERFECT PITCH IPR UNWRAP A NEW IMAGE FOR 2014 WITH PHARMACY PACKAGING FROM JJ O’TOOLE LTD Established in 1914 as a Limerick family business, JJ O’Toole Ltd is now in its 4th generation and celebrating its 100th birthday. We are the the preferred packaging partner to pharmacies throughout Ireland including Lloyds, Allcare and Cara Pharmacy. With various weights, sizes and options available for branded bags, as well as an excellent range of stock packaging, JJ O’Toole Ltd has all the packaging your pharmacy needs. JJ O’Toole Ltd offers an excellent free graphic design service to help you create a unique image for your brand. Visit www.jjotoole.ie for a flavour of some of the packaging available or contact us at 061 -229333 to arrange a meeting with your local Sales Rep to discuss how JJ O’Toole Ltd can
Proud Packaging Supp to the Pharmacy Sect for 100 Years
FANNIN PHARMA SHOWCASE
Drytime Drytime offers parents and children a safe, alternative treatment to bedwetting. Drytime is a hop extract, originating from a plant called Humulus Lupulus, which helps children to control the urge to urinate or suffer leakage of urine, while sleeping. The aromas released by Drytime provide a relaxing stimulant to the central nervous system, which in turn improves overnight urine retention. Humulus Lupulus has no side effects or addictive qualities, so it’s a perfectly safe alternative to treat a child’s nocturnal enuresis. Kelo-cote® Kelo-cote® is the only patented silicone gel clinically proven to smooth, flatten and soften scars both old and new. Itching and discomfort that can arise as a result of scarring is also reduced, as is redness and discolouration. Kelo-cote® is recommended by physicians all around the world.
help you find your perfect packaging for 2014.
The gel self-dries to a transparent, breathable, flexible and waterproof layer that offers 24hour effectiveness. It forms a bond with the outer layer of the skin, protecting the scar and allowing it to mature through normal collagen production. This improves the cosmetic appearance of the scar. Kelo-cote® can be used on any irregular skin/scar surface, joints, flexures and across any scar size. Offering minimal restrictions to a user’s way of life, the skin can be freely covered with pressure garments, sun block or cosmetics. An observational study conducted by Sepehrmanesh, et al1, of 1,522 patients using Kelocote® to treat scars, demonstrated the effectiveness and tolerability of the product. Both physicians and patients were satisfied with Kelo-cote® and the therapeutic success achieved in terms of scar appearance and feel. Reference: 1. Sepehrmanesh M, et al. Komp Dermatologie 2006;1:30-32. For further information contact Fannin Ltd: Phone: (01) 290 7000 Email: info@fannin.eu Website: www.fannin.eu
Past, Present, Perfect Packaging Irish Pharmacy Retailer
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IPR PERFECT PITCH DOES THEFT AFFECT YOUR BUSINESS AND WHAT TO DO ABOUT IT! The number of incidents of retail crime and customer theft in Ireland is rising. With customer theft continuing to be the most prevalent, so what should you be doing about this? Ronan McCullagh, industry expert on retail security gives an insight into the current issues facing retailers and some tips on what we can do to mitigate this risk. Ronan has five key generic actions that all retailers should be taking, namely: 1) Team training A well trained team is your greatest asset against shop lifting. A company policy and training on shoplifting will ensure your team are well equipped when faced with the difficult situation of confronting a shoplifter or alerting security. Highlighting certain characteristics to look out for and having defined approaches and responses will give confidence to an employee as well as ensuring true customers will not end up offended. 2) Awareness Shoplifters have certain characteristics and behavioural traits, so always be aware and look out for the following: � Avoiding eye contact � Erratic shopping behaviour � An appearance of being rushed � Leaving the store and returning repeatedly � Watching the staff movements - possibly looking for opportunities An alert employee will spot these, maybe the person is “known”, these are triggers for your “Plan of action” 3) Plan of Action If an employee’s suspicions have been raised, then having a “plan of action” in place as part of your company policy will allow for a coordinated response. The goal is always to deter the potential thief and welcome the paying customer. This should start by alerting the manager, who in turn will instruct the staff to move onto the shop floor under the guise of greeting customers and offering assistance.
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Courtesy and attention are good for business and bad for shoplifters. 4) Product Placement Ensuring that high risk products are placed in the eye-line of your team to help protect the product, while avoiding high shelves in front of the till area ensures good visibility, a deterrent in itself. Avoid placing high risk products near the exit and note that narrow, cluttered aisles make a thief’s job easier. 5) Advertise against shoplifting Post warning signs stating a rigorous shoplifting policy and a hardline approach to would be shoplifters. Place these in hard to watch areas and where you have high risk. Be clear and concise in your message and it will send an unambiguous signal to any potential thieves to take their trade elsewhere. Implementing all of these tips is just part of protecting yourself against shoplifting, a consultation and review of your premises conducted by a security expert is recommended to ensure the highest possible deterrents and security steps are taken to minimise loss to your business from this type of crime. Gemini Retail Security has agreed to carry out a FREE security evaluation for readers of Irish Pharmacy Retailer which can be arranged by using the contact details below. For more information and guidance you can contact Ronan at Gemini Retail Security on 0845 6801 836 or through the website: www.geminiretailsecurity.com.
PERFECT PITCH IPR THE FINAL SPOT Skin breakouts, the curse of puberty and beyond. Cases of adult skin breakouts increase each year in Ireland due to mainly hormonal factors. It can strike out of nowhere, even if you were never afflicted with spots in childhood, and can occur up to the age of forty. Recently, XposĂŠ presenter Lisa Cannon admitted to suffering from the onset of severe spot breakouts, which started suddenly and has shocked her with its debilitating consequences. How do spots start? Severe spots begin when the negative effects of DHT (Dihydro Testosterone) act on the oil glands. The Enzyme 5 Alpha Reductase converts Testosterone to DHT. DHT binds to Androgen Receptors on the oil glands resulting in excessive oil production. Excess oil obstructs the skin's pores producing whiteheads and blackheads. Bacteria feed on the trapped oil causing inflammation, infection and visible spots. What is Clearogen, and how does it work? Clearogen is the first blemish treatment of its kind that uses scientifically proven natural ingredients to address the hormonal cause of breakouts and disrupt the first step in the formation of spots, reducing excessive oil production by the sebaceous glands.
oxidants and FDA approved Salicylic Acid to open the pores, kill the bacteria, reduce inflammation and promote the healing process. Clearogen uses a patented delivery system for gradual release of sulphur-based ingredients throughout the day; maximising efficacy while minimising irritation.
What is it composed of? Clearogen combines natural botanicals, anti-
Are there clinicial studies to back-up the product's claims? In clinical studies Clearogen had a 95% success rate. When used regularly, Clearogen clears existing spots, prevents new blemishes, and restores skin’s normal oil production for beautiful, vibrant skin. The results of Clearogen can be seen within 30 days. For more details on the Clearogen Brand and information on stocking the product, with marketing support contact: Adare Aesthetics,on: (01) 676 9810, or email Ivan Lawlor: ivan@ adareaesthetics.com www. adareaesthetics.com
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IPR PERFECT PITCH 80 YEARS SERVING IRISH PHARMACIES Sam McLernon Dublin Ltd. recently celebrated eighty years of serving Irish Pharmacies with dedicated service. They are manufacturers of packaging solutions such as: Manufacturers of:� Counter Bags � Dispensing Bags � Dispensing Labels � Tablet Vials & � Tablet Bottles � Overprinted Carrier Bags in small lots They are also suppliers of: � Full ranges of Care Home Packaging including the well known EasyWay Meds range of compliance cards & blisters. � All the ancillaries you need to support Care homes, Mar Charts, Trollies, Dividers etc. � De Blister Machines � Anti-Fatigue Matting
ILAH BROWS ILAH Brows, Ireland’s most popular Brow treatment, is introducing an exciting new initiative for Pharmacies across Ireland. Offering a variety of services, ILAH Brow Bar serves as an important expansion of a Pharmacy’s beauty offerings, and further establishes a Pharmacy as the natural beauty destination. The ILAH Brow Bar will offer waxing and threading services, as well as head and shoulder massage and Brow extensions, along with its collection of natural brow retail products. “We’re thrilled to be extending our hands-on practitioner model from salons and to pharmacies,” says Tina Newman Sales manager for BeautyBrands.ie, the Irish distributor for ILAH brows. “The ILAH Brow Bar was conceived in response to an increasing demand from customers for brow treatments. These are services that women used to have to go elsewhere for. We hope that they’ll take advantage of being able to pick up their favourite beauty products and get a brow treatment, all in one spot.”
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� Full range of Gift Wrap & Packaging So make sure that you have all your spring packaging solutions in stock. McLernons – Over 80 Years of Service to Pharmacy! Fox & Geese House Naas Road, Dublin 22. Tel: 01-450 4121 Fax: 01-456 9217 E-Mail: sales@ sammclernon.ie Web: www.sammclernon.ie
Superdrug celebrated 2011 as the year of the eyebrow. Income from its eyebrow threading bars has tripled over the last twelve months seeing multi-million pound growth in beauty services. It’s set to grow even more in 2014. Pharmacies looking at offering these services to their customers should contact www. BeautyBrands.ie For more information about the skin-nurturing ILAH Brow Products, free from fillers, perfume, synthetic dyes and preservatives, call ILAHBrows Irish Distributor Beauty Brands on T: (0) 45 944751 or go to www. beautybrands.ie Email: tina@ beautybrands.ie
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WIN WIN WIN WIN To celebrate our Spring issue and our front cover we are giving you the chance of winning one of 3 100ml Tan Organic self tan products by sending in your correctly filled out wordsearch to the following address. Deadline date: March
CAN YOU FIND THESE WORDS tanorganic jjotoole decleor payot diamond bodyscent dona babybow central floral brandwell clearogen bronze mememe viviscal alimac fuschia youngblood mclernons insurance
Send your finished word search to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:.................................................................................... Address:............................................................................... Pharmacy/Chemist name:........................................... Position:............................................................................... Email:..................................................................................... Phone:................................................................................... TERMS & CONDITIONS The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 28th of March 2014. The Editor's decision is final. For a full list of terms and conditions contact: news@irishpharmacyretailer.com
28th 2014. Well done to our previous issue winners who were: Louise Kearns, Burkes Pharmacy Wine Street, Sligo. Catriona Quinn, Brodericks Pharmacy, 69 Oakmount Tower, Blarney, Co. Cork. Samantha Lennon, Gorrys Pharmacy, Main street, Baltinglass,
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Irish Pharmacy Retailer
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Christmas 2014 Trade Fair
The Main Hall RDS, Ballsbridge Dublin 4
Sunday 18th MAy
10am - 6pm
Monday 19th MAy
Tuesday 20th MAY
9am - 8pm
9am - 7pm
www.cosmeticassociation.ie