IN THIS ISSUE: SUMMER LOOKS • FRONT OF SHOP • HR ISSUES • PHARMACY RETAIL NEWS
pharmacy
T H E I N D E P E N D E N T B U S I N E S S M AG A Z I N E F O R I R I S H P H A R M AC Y R E TA I L E R S
IRISH
ISSUE 2 | VOLUME 3 | SUMMER 2014 €5.20
RETAILER
IPR WELCOME
pharmacy Editor's Letter IRISH
RETAILER
THE TEAM Editor Lucy Earley news@irishpharmacyretailer.com Advertising Manager Linda Finnie advertising@irishpharmacyretailer.com Production Manager Ruth Gunning ruth@minxdesign.ie The Contributors: John Hogan Peninsula Business Services Liz McKeon Jenny Maybury Dick Page for Shiseido Administration & Accounts Linda Horan accounts@exigome.com Design Minx Design ruth@minxdesign.ie rob@minxdesign.ie Managing Director Chris Dunican chris@exigome.com Print Swift Print Solutions Wicklow, Ireland Published by Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429
Dear Readers, I wish you a warm welcome to the summer issue of Irish Pharmacy Retailer magazine. Here's hoping we get another great summer like 2013! If you're planning the latter part of the year and looking at buying in your Christmas stock - then you need to be at the upcoming Irish Cosmetic Association's Christmas Trade Show, which takes place on the 18th, 19th and 20th of May in the RDS, it promises to be the biggest event yet. And, no business can plan ahead without, well, good planning! Research into the buying habits of your customers is really important when it comes to stocking your shelves. With this in mind, we have included articles from John Hogan of Rhodium Retail Ltd, and Jenny Maybury of Category Solutions. Both are experts in managing the pharmacy retail floor / identifying opportunities through strong market research. We have some summer make-up tips from Shiseido's Artistic Director, Dick Page, informative and interesting for your counter staff or in-house Make-Up Artists. Remember, if you do a strong demonstration it will lead to good product sales. Business Expert, Liz McKeon, looks at work / life balance, and our HR feature in this issue from Peninsula Business Services examines the role of seasonal workers. Something you could be thinking about when 'school's out'. Enjoy reading this issue, and remember, if you would like to share your news, including new appointments, job offerings, launches, etc. please send them on to me at news@irishpharmacyretailer.com. Have a great summer! Until next time,
Lucy IRISH PHARMACY RETAILER DISCLAIMER All articles in this magazine contain general information pertaining to the pharmacy retail industry. No article should be taken as constituting medical or pharmacist advice. Irish Pharmacy Retailer and its management, Exigo Media & Events Limited accept no responsibility for any assertions purported to be or believed to be derived herein. If you have any queries or concerns in relation to any of the ingredients contained in the products featured in this magazine please contact the distributors or suppliers. If you have any medicine based queries please contact Irish Medicines Board at imb@imb.ie
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Irish Pharmacy Retailer
100% Irish
2012
WELCOME IPR
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Industry News
Early Years & Pregnancy Products
Baby Boom Product Feature
Teen Health & Beauty
Category Solutions on pharmacy research HR on Seasonal Workers
The Cosmetic Association Trade Fair preview
Work life balance by Liz McKeon
John Hogan on growing your retail floor profits
Women’s Health & Beauty products
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Men’s Health & Grooming
Shiseido’s summer tips
Buggabandz product focus
How We Sell: Haven Pharmacy interview Sam McLernon’s Christmas showcase
Gift section
NYX Product focus
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Perfect Pitch
Wordsearch – win a bottle of Juicy Couture perfume! Irish Pharmacy Retailer
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Opening order €2,000
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50% Contribution towards shop fit
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30% of purchase in FREE point of sale material to include Counter Display, Window Material, Samples, Opening Gifts.
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Product & Retail Selling Skills Courses
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Monthly Incentives for Consultants
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Quarterly Promotions
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Annual Marketing Calendar
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Launch Support with local marketing & PR
IPR NEWS
THE LATEST NEWS Maia Dunphy at
SAVE THE DATE!
viviscal launch
Make sure you’ve saved the date for the Cosmetic Association’s Trade Event (Christmas Trade Fair), which will take place in the RDS on May the 18th, 19th and 20th. With 50 exhibitors and a whole host of new product innovations and stock ideas it’s in your pharmacy or pharmacy chain’s best interest to attend. There will be extensive parking available as well as a complimentary coffee and pastry. For more information go to: www.cosmeticassociation.ie
VIVISCAL HAIR CONFESSIONS LAUNCH Viviscal launched their research findings into female hair loss at its ‘Hair Confessions’ evening on the 16th of April in The Residence Club, Dublin. Maia Dunphy (pictured above), Psychotherapist Anne Colgan and Model Pippa O’Connor were on the panel of experts for the launch of the research that found (among other things) that: � 72% of Irish women would choose a healthy full head of hair over healthy glowing skin. � 54% said that hair thinning, or loss made them feel less confident, sad, self-conscious or worried. � 84% of those surveyed said that when their hair looks good they’re more likely to go after what they want, make an impression or be social.
� 84% of those questioned said that when their hair looks good they have a spring in their step and feel invincible! � 68% of Irish women questioned have noticed some excess shedding, thinning or hair loss. � 40% blame stress and poor diet for hair thinning and hair loss. Go to: www.viviscal.ie for more information. 6
Irish Pharmacy Retailer
HEALTHWAVE LAUNCHES NEW COURIER PRESCRIPTION SERVICE Healthwave, the Dundrum-based pharmacy that hit headlines earlier this year - due to its active matching of cross border prices for generic medications - has launched a pharmacy courier service, HealthPass, which is compliant with Irish legislation. With free delivery anywhere in Ireland, Healthpass members can now receive their prescription medication without having to travel repeatedly. Healthwave will cover the cost of delivery, so members all over the country will have access to the HealthPass service should they have difficulty getting to their pharmacy. Go to: www.healthwave.ie for more information.
Contemporary Pharmacy Uniforms
Call: 042 9746333
www.diamonddesigns.ie
IPR NEWS LET’S BE LEAN! The School of Pharmacy at UCC is embarking on a unique initiative in Ireland using the concept and principles of Lean Management. The Lean concept was developed by Toyota and supports the identification of wasteful activities in a healthcare process that does not enhance the patient experience, and provides a means to remove or reduce them. The School of Pharmacy is hosting this Lean based educational and consulting programme for all pharmacies across the South / South West Hospital Group to be delivered by the international healthcare improvement organisation, the Leading Edge Group. The objectives of the programme is to educate and empower pharmacists and pharmaceutical technicians in the use of techniques and methodologies
(L-R) Professor John Higgins, UCC, Joe Ahern, CEO Leading Edge Group, Deirdre Lynch, Chief Pharmacy Department CUH, Caroline Reidy, Pfizer Health Care Ireland, Professor Stephen Byrne, Head of School of Pharmacy UCC and Pat Field, Pfizer Manufacturing Ireland at the launch of the centre of excellence project in UCC.
that will not only improve their pharmacy processes, but will also deliver better care to their patients. Michael Ballé, is an associate researcher at Telecom ParisTech and is known as the International Lean specialist. He
is coming to Ireland as a guest of the Leading Edge Group and will hold workshops on the 17th /26th of May in Cork University Hospital. For more information on the Lean workshops in May, go to: www.leadingedgegroup.com
a focus on the importance of making time for those precious moments with baby. 7 out of 10 first time parents also revealed that they were most worried about their baby’s health, with
more men (83%) than women (64%) stating this was their number one worry. 40% of Mums worried most about returning to work after maternity leave versus 10% of Dads.
NATIONAL BABY DAY A third (33%) of Irish parents struggle to spend 30 minutes every day simply bonding with their child / baby according to new research conducted by Nurofen for Children. The research showcased an insight into real Irish parents for Ireland’s first-ever National Baby Day, which was launched on Wednesday the 5th of March. The research revealed that the main reasons for parents struggling to find time to bond with baby are work commitments (75%) and household duties (73%) followed by tiredness (42%). National Baby Day aims to look at real Irish parents and encourage them to simply take baby steps when it comes to parenting with 8
Irish Pharmacy Retailer
IPR NEWS THE 2014 VICHY EXCELLENCE AWARDS For the fifth year running Vichy introduced the nationwide competition in Irish pharmacies and revealed the Vichy Excellence Awards 2014. The lucky winners were recently announced at the glamorous awards ceremony in the 5-star Westin Hotel, Westmoreland Street, hosted by popular TV presenter and renowned beauty journalist Laura Bermingham.
Pictured here: CONNAUGHT WINNER Inga Paskauskiene
SOME RETAIL NEWS FOR YOUR PHARMACY SHOP FRONT GRANT SCHEME LAUNCHES The Shop Front Grant Scheme was launched by Deputy Mayor Eamonn Tuffy in the Lucan Spa Hotel on Wednesday 2nd April and by Mayor Dermot Looney on Thursday 3rd April in the Maldron Hotel, Tallaght. A number of local retailers and interested parties attended the events. The scheme is intended to improve the appearance of independently owned shops fronting public streets and in turn make the streetscape more attractive to shoppers and visitors alike. There are a variety of possible improvements covered under the grants scheme ranging from improvements to individual shop fronts or a parade of shops. Grants of €800 up to €4,000 are available and further details can be found at www.sdcc.ie. Applications for this grant scheme will be accepted up to 30th May 2014.
(second from the left) Matt O’Flaherty Chemists, Shop St, Galway
RETAIL SUPPORT FORUMS South Dublin County Council has approved a fund of €20,000 for the commencement of a series of Retail Support Forums throughout the county. The aim of these forums is to meet with retailers to gain a better understanding of the issues facing businesses and encourage networking on a range of issues specific to the retail sector. It is intended to hold 16 of these forums over the summer months. Enquiries regarding participation in the retail forums can be emailed to andrea.carroll@sdchamber.ie or by phone to 01-4585212.
NEW NATIONAL PHARMACY NETWORK LAUNCHES IN CORK
RETAIL SALES IMPROVED IN JANUARY 2014 Retail Ireland, the IBEC group that represents the retail sector, has said that CSO figures published for sales in January showed strong growth. Commenting on the figures, Retail Ireland Director Stephen Lynam said: “As the economy continues to recover in 2014, retail sales should also improve. Retail Ireland forecasts consumer spending will rise by over 1% this year. While CSO numbers are broadly encouraging, there have been false dawns before sales have risen, only to fall back again. At the same time, employment data showing a fall of 3,000 in the numbers in the wholesale and retail sectors highlights the continued problems facing the sector, despite overall employment growth in the economy.”
Sixteen well-established community pharmacies across Cork have joined Allcare Pharmacy; marking the first stage of a national rollout initiative that sees a network of over 64 community pharmacies join the 100% Irish-owned Allcare Pharmacy Group. Allcare Pharmacy is committed to strengthening the role of the community pharmacies and supports over 462 jobs across the 64 local pharmacies. It has made a significant investment of €800,000 in the past six months on nationwide store improvements. Go to: www.allcarepharmacy.ie for more information. 10
Irish Pharmacy Retailer
Luxury Organic Goodness Free POS material with all new orders • Next day delivery within Ireland
Come see us The Cosmetic Show at the RDS Dublin 18th -20th May Please contact us anytime for more information or to request a call out Unit 46, Baldoyle ind. Estate, Baldoyle, Dublin 13. Ph: +353 1 8324473 • Mob +353857171010 • Fax +3538329974 Email: info@celticcandles.ie Web:www.celticcandles.ie
IPR EARLY YEARS & PREGNANCY
BABA TIME, MAMA TIME SLEEPY TIME 100% natural and safety approved This Works Baby Sleep Pillow Spray sends babies to sleep naturally. Contact: Johnson Brothers Prestige Division. Tel: (01) 408 1521.
Price: RRP: €19.50
CHAW DOWN Soft and pliable, the Neckerchew teether dribble bib has an attached teether to soothe painful young gums. It does not contain phthalates, will never flake or peel and is 100% safe for babies to chew on. It’s machine washable at 40 degrees. Contact: www.CheekyChompers.co.uk Price: RRP: €15.99
CLOTH-ED
SO PURE
As effective as any Spa cleansing treatment, the Rosa Centifolia Hot Cloth Cleanser removes dirt, makeup and mascara, gently polishes away dead skin cells and leaves the skin purified, refreshed and radiant. Contact: www.renskincare.com
The Pureté Thermale One Step Cleanser combines milk, lotion and eye make-up remover in a single product. It contains Captela, a Shea plant extract, which acts like a magnet to capture impurities and make-up. Contact: www.vichy.ie
Price: RRP: €22.00
Price: RRP: €14.95
SPA LIKE
ULTIMATE BALM
Cleansing Oil Dé-Maq from Aeos is an oil-based cleanser that blends organic and biodynamic essential oils, plant extracts and the energies of gems and crystals, for skin that tends towards dehydration. Contact: www.aeos.net
Ali Mac’s Rose face Balm, brings all the benefits of Rosehip, Argan, Rose and Camellia oils together to promote natural cell renewal. It’s suitable for most skin types - particularly dry and dehydrated skin. Contact: Alison on 087 620 5912, or Email: enquiries@ alimacskincare.com, www.alimacskincare.com
Price: RRP: From €40 12
Some summer product ideas for baby, and mama too!
Irish Pharmacy Retailer
Price: RRP: €35.95
EARLY YEARS & PREGNANCY IPR BLOCKER
EIGHT HOURS
Anthelios has a patented filter system Mexoplex®, offering very high UVB-UVA protection even against long UVAs, preventing wrinkles and sagging. Contact: www.laroche-posay.ie
Price: RRP: €19.50
SMOOTH
Elizabeth Arden 8 Hour Starter Set contains three creams by Elizabeth Arden from the Eight Hour range that moisturise and improve dry and cracked skin areas in just eight hours. A great way to try out new products! Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €15.00
COLD HELPER
SilDermTM Stretch Mark Prevention Oil’s unique naturally occurring ingredients have been proven in clinical trials to significantly reduce the chance of getting Stretch Marks during pregnancy. Contact: www.sildermgroup.com Price: RRP: €12.00
Earth’s Best Cold Soothing Body Wash is a eucalyptus and tea tree infused body wash to help soothe babies’ colds. Best when used alongside the Baby Cold Relief Rub. Contact: www.jasonnaturalcare.com
Price: RRP: €8.29
SHOWERED-IN
SOFT BABY
NIVEA In-Shower Body Moisturiser pampering Honey leaves skin feeling silky smooth and comforted. Moisturise in the shower and go! Contact: www.nivea.ie
Bepanthen® Moisturiser is suitable for infants and babies, even babies with extra sensitive skin as it contains pro-vitamin B5, which helps to protect delicate skin and keeps skin hydrated for 24 hours. Contact: www.bayer.ie
Price: RRP: €3.99
HIGH PROTECTOR Jason SPF range of sunscreens and blocks for both adults and children are chemical and fragrance free. Providing essential UVA and UVB protection, they are hypoallergenic making them ideal for sensitive skin. Contact: www.wholefoods.ie Price: RRP: €13.20
Price: RRP: €7.49
BABY BEES The Burts Bees Baby Bee Collection contains nappy ointments, baby shampoos and body washes containing the highest quality paediatriciantested ingredients, with no phthalates, parabens, petrolatum, or SLS. Contact: www.burtsbees. co.uk Price: RRP: On Contact Irish Pharmacy Retailer
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IPR EARLY YEARS & PREGNANCY
Homegrown Baby Editor (and expectant mum) Lucy Earley takes a look at the Irish baby product boom.
O
ver the last few years Ireland has seen healthy entrepreneurial growth in the early years sector; products geared towards babies, mothers-to-be, new mums and small children. Irish entrepreneurs, some of whom are parents themselves, have taken a long look at the market and seen gaps where they feel a product is needed. Some Irish ‘baby’ entrepreneurs started their new businesses through job losses during the recession and have turned their luck around. Others have expanded on their current business or diversified, taking slight risks in desperate times, that for the most part have paid off. 14
Irish Pharmacy Retailer
We profile two homegrown pharmacy friendly products:
Babybow – ‘Box it, Bag it and Gift It’
Babybow Ltd. supplies gifts and gift packaging geared especially towards the baby and children’s market. It’s a very cute range that appeals to shoppers who may wish to personalise baby gifts – an increasing trend. Baby Bow has recently expanded its range of gift packaging, increasing the styles and choice available, mainly concentrating on baby and children’s gift ideas. “2014 has seen a large increase in the popularity of personalising gifts for retail,” says Sales Manager, Jacquie McDonagh. “We have introduced many new soft toys and gift items
IPR CHILDCARE & PREGNANCY that have removable clothing so to make personalised embroidering easy to do. Other items that are ideal to personalise are baby blankets, comforters and baby back packs.” “Last year at the Cosmetic Association Trade Show we had huge success with our baby changing bags. This year we will be adding many new styles to our range. We aim our baby changing bags at a very affordable price level to retail in the shops from €16.99 to €29.99 for a four piece bag set that contains a large bag, small bag, bottle bag and a changing mat (wholesale €6.99 to €11.99 plus vat).”
For more on Babybow Tel: (01) 4295388, or go to: www.babybow.eu
TANORGANIC What she applies to her skin during pregnancy can become a concern for many an expectant mother. The recent negative stories regarding parabens and other chemical ‘nasties’ has had an impact on the buying descisions of many pregnant women. In addition to this, pregnant mums also need to stay away from products that contain certain aromatherapy oils. But, when you’re pregnant you also want to feel good about yourself, especially coming into the summer months. TanOrganic is the safest bet for pregnant women who still want to tan, it is one of the only Eco-certified fake tans on the market, it contains aloe vera, citrus oils, borage seed oil and argan oil as its basic components. The relatively new TanOrganic Oil product is perfect for use during pregnancy as it is keeps the skin moisturised for days after
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Irish Pharmacy Retailer
The TanOrganic range in a giftset with an RRP €122.94, on special offer for €79.99 application and can help reduce stretch marks. The company has gone from strength to strength due to the hard work of its founder, Noelle O’Connor, an example to other up-and-coming entrepreneurs. For more information go to: www.tanorganic.com
IPR TEEN HEALTH & BEAUTY
BRIGHT DAYS
It’s time to get those toes and pins out!
OWN IT
LEGGY
Models Own has launched HyperGel™ in ten brand new mega-shine shades that are highly pigmented, long-lasting and chip resistant. Contact: www.modelsownit.com
Sally Hansen Airbrush Legs Lotion is a lightweight leg make-up that leaves legs flawless-looking, irresistible and beautifully bronzed. Water and transfer resistant, washes off with soap and water. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
RRP (On Request)
ECZEMA CARE
BABY BLUE
Toleriane Ultra is so gentle it can even be used on eyelid eczema. This ultra-soothing daily care contains Neurosensine, a strong soothing agent to target the signs of skin irritation, while La Roche-Posay Thermal Spring Water works to calm and purify the skin. Contact: www.laroche-posay.ie
The Ultimate Eye Liner Kit by Frontcover is inspired by the gorgeous shades at Alberta Ferreti and Chanel, this full collection of high quality baked shadows, soft kohl pencils and pen eyeliners is all about making the eyes the main attraction. Contact: Cofri Cosmetics Ltd. Tel: (01) 833 1636, or email: info@cofri.ie
Price: RRP: €18.50
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Price: RRP: €12.50
Price: RRP: €22.50
ONE DIRECTION
CUTIE
For your avid One Direction fans, check out the 1D watch range. The watches have brightly coloured silicone straps and come packaged in unusual aluminium cans. Contact: Bodyscent International Ltd., www. bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €36.00
Burt’s Bees Lemon Cuticle Oil moisturises and softens cuticles with Sweet Almond Oil and Cocoa Seed Butter. It nourishes brittle nails with Vitamin E and sunflower oil. Contact: www. burtsbees.co.uk
Irish Pharmacy Retailer
Price: RRP: €7.95
FREE ILAH
Threading courses to Pharmacy Staff with opening order
RRP €479.88
Special Offer
€250
AVAILABLE IN ALL
LEADING PHARMACIES. Semi Permanent Eyebrow Make-up
RRP €744.52
Special Offer
€350
• Perfect eyebrows in seconds • Waterproof, Showering & Swimming Resistant • Natural Result • Available in 4 trendy colours
IPR TEEN HEALTH & BEAUTY CRAVING BUSTER
RETRO
A.Vogel Helix Slim drops contain Jerusalem Artichoke. A natural slimming helper, it will bring balance to erratic blood sugar levels, quashing cravings for biscuits, chocolate and crisps between meals. Contact: www.wholefoods.ie
If your customers are looking for a fun, easy way to take great pictures, indoors or out, the Kodak Fun Saver Single Use Camera is a great choice. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €10.50
FAST GROWTH FAST is a unique shampoo and conditioner that accelerates hair growth. The range is perfect for someone with slow-growing hair or for those who want to outgrow a bad haircut as quickly as possible! Contact: www.fasthair.co.uk Price: RRP: €36.36
CLEARER The Clear & Soothe Daily Scrub not only helps fight and reduce spots but also soothes teenage and problem skin and is suitable for daily use. Contact: www.jnj.com
Price: RRP: €6.49
ARGANT
DRY BB
Green Angel Argan Body Oil is enriched with Geranium and Neroli essential oils. It contains Omega 6 and Omega 9 and the powerful antioxidant Vitamin E and has a triple action; it hydrates, regenerates and is antioxidising. Contact: www.greenangel.ie
Vichy’s Capital Soleil Tinted Dry Touch Fluid BB Cream SPF50+ is perfect for combination to oily sensitive skin. Apply Capital Soleil BB Cream before sun exposure. Contact: www.vichy.ie
Price: RRP: €20.00
BUG BAND
Price: On Contact Irish Pharmacy Retailer
Price: RRP: €16.50
LUXURY
BuggaBandZ® are trendy wrist bands that contain natural essential oils that protect you from mosquitoes and other nasty insects. Contact: order@buggabandz.com or call Lisa at 087 3649875
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Price: RRP: €9.95
Boutique's White Nectarine and Pear Bath and Shower Gel is a rich fragrant gel ideal for use in the bath or shower containing natural cleansing extracts of honey, lychee and white willow. Contact: www.gracecole.co.uk
Price: RRP: €7/8
• Available through United Drug and Uniphar. • Launching our new website www.mane-n-tail.ie • Ask your representative about our new product advisor • Encourage your staff and customers to be part of the Mix 'n Match social media campaign – @ManenTail_Ire #shareyourhair • Win FREE tickets to 2014 Miss Ireland finals sponsored by Mane ‘n Tail • Fastest selling front of shop range in Irish Pharmacy. Leinster • Susan Peterson • 0879162812 • susan@mane-n-tail.ie Munster/Connaught • Derek Browne • 0871728016 • Derek@ mane-n-tail.ie Check us out at Website: www.mane-n-tail.ie Twitter: ManenTail_Ire Facebook: Mane-n-Tail-Ireland
Come visit us at stand B36
IPR CATEGORY SOLUTIONS
Building Blocks
T
o “Survive and Thrive” has to be the motto for any business in Ireland in 2014. It’s about making what you’ve got work to its revenue generating maximum. In Category Solutions we have carried out in-depth published research showing that there’s still a lot of untapped profit opportunities especially in the pharmacy sector. Category management is the quick fix to earning more revenue and we’re one of the leading experts in Ireland. What the Research Found: While 58% of customers interviewed had visited the pharmacy for
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Irish Pharmacy Retailer
Jenny Maybury of Category Solutions reveals how, through research, you can build income and retail sales in your pharmacy business.
prescriptions, 42% were there for something else. Therefore, the front of shop is increasingly important and an area that needs focus. But what about the rest of the business? Is it performing well, drawing in customers; holding them in the store to browse more and make additional non-prescription purchases? If the answer is no, then it’s time to look at category management. Category management is essentially a quick way to improve pharmacy layout and range. And, if you were tempted to think that neither were especially important, think again.
Key points raised in the research are: � The continuing recession has caused profound changes in how we shop. We’re now proud to save money (look at the popularity of Aldi and Lidl) so deals and special offers are important. Shoppers interviewed in the research felt that independent pharmacies should offer loyalty schemes such as those in Boots or larger chains, to re-inforce selection and reward more frequent visits. The perception was also that independent pharmacies are expensive and do not offer value
CATEGORY SOLUTIONS IPR for money, so communicating with shoppers is important. � The pharmacy customer has evolved from a fixed shopping pattern to a more fluid and evolved one. As a result, they’re more open to impulse buys. Macro store planning can play a role here in terms of planning your store space, ensuring positioning, linkages and adjacencies are correct to encourage shoppers to pick up more. � Outlets with less direct routes from the shop door to the prescriptions desk work better at generating impulse purchase sales by positioning special offers en route or key sellers such as vitamins and make-up. Distracting the shopper is crucial. Remember, most shoppers are used to the layout of the typical store so shop in auto-pilot mode and do not see a lot.
� Understanding the product mix that works for your customers is essential. Each store is individual and there is no common approach that can be adopted. For instance, big sellers in one store such as vitamins and make-up may not be as popular as skincare or vitamins in another store. This is an area of expertise for Category Solutions. Shopper demographics will dictate the roles of certain categories so therefore position and relevant range will drive sales. Also, you do not have to be everything to everyone. There’s much more contained in the research that we feel is valuable to pharmacy owners. We’re more than delighted to have a non-committal chat with anyone who thinks that they can benefit from our experience and this research. And that especially applies to everyone in the independent sector,
Jenny Maybury of Category Solutions
whether they are a single store or small to medium chain. To get in contact with Jenny Maybury of Category Solutions you can visit the Category Solutions website on: www. categorysolutions.ie or call: 086 106 2909
Irish Pharmacy Retailer
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Shop Online at www.centralfloralsupplies.com CALL US: 021 4966556 FIND US: facebook.com/centralfloralsupplies EMAIL US: info@centralfloralsupplies.com
HR IPR
Labour Days HR experts Peninsula Business Services discuss the role of seasonal workers and short-term contracts.
W
e are entering into the summer season and a potentially busy period for many employers. This welcome increase in business can also bring with it certain challenges for an employer, none less than the requirement for extra staff. Some companies may only find themselves requiring additional staff for a particular season, such as hotels and restaurants, and so will need to tailor their staff contracts accordingly. This requirement for seasonal workers, if managed correctly, can provide a huge advantage for employers as they can increase their staff numbers in line with demand. However, if managed incorrectly it can leave an employer exposed by having workers on the books during off peak times and potentially maintaining continuity of employment. A way of managing this issue is by looking at the types of contracts being issued to staff members and using the best type of contract to suit your business. If a company has a defined period in which they wish to hire workers for (let’s say, a three month busy season, or a six month maternity cover contract), then an option available to them is a fixedterm contract. This type of contract is for a defined period of time and will expire on a particular date. A fixedterm contract provides a degree of flexibility for an employer as they can take on the staff member to cover this particular period and the contract will cease on a specified date. An alternative to this is: if a company has a particular project running and requires additional resourcing then they can bring on employees on a specified
purpose contract. This type of contract is used where there is no certainty as to when the exact job will end, however the employees are brought on to cover a particular task or project and when this project ends the contract will terminate. Casual Workers An additional option open to employers is that of a casual worker. Casual workers are defined as parttime workers who work on a casual basis, have less than 13 continuous weeks’ service and who are not in regular or seasonal employment. Casual workers can be brought in on an ad-hoc basis as and when there is work to be done and this can provide the employer with a large degree of flexibility. The danger with casual contracts is if the employee continues to work beyond 13 weeks they are effectively classed as a part-time employee, and as such, the company would need to look at terminating their employment in the same way they would a permanent employee. At Peninsula Business Services we can look at drafting bespoke fixed-
term or specified purpose contracts to suit your needs. If you require a degree of flexibility in the weekly working hours you have available, we can look at drafting variable hour contracts. Or should you need to extend fixed-term contracts we can provide letters to this effect also. We can also advise employers on the casual worker scenario and if it would suit your business. The seasonal worker can be a valuable addition to a company’s workforce, and when managed correctly can offer significant advantages in terms of flexibility and additional resourcing. However, care needs to be taken to ensure that the right contract is provided to avoid leaving the company exposed down the line. At Peninsula we can assist employers with this and ensure that they get the most from their seasonal staff. If you have any concerns with regards to fixed-term workers please contact Peninsula Business Services on 1890 252 923, and one of our dedicated advisors can advise on the best course of action. Irish Pharmacy Retailer
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IPR COSMETIC SHOW
Members Exhibiting
Christmas Trade Fair With the Cosmetic Association (Christmas) Trade Fair coming up very fast, the Association is delighted to say that the prospects for the 2014 event are great. This year the show will be held in the RDS on May the 18th, 19th and 20th.
M
ost of the Association’s usual members are exhibiting again. Some of the bigger companies are taking more exhibition space, which is a very positive reflection on this event. There is also a number of new members who will bring colour and flavour to the event. This is the biggest show to date, and the Cosmetic Association is delighted with the opportunity for
Buyers to fill their orders at the show. The Cosmetic Association is expecting a wonderful turnout and hope that all Pharmacy buyers will set aside some time from your very busy schedules to come and personally see the excellent new products. Because of the large number of stands, the show will have in excess of 50 exhibitors, perhaps it would be advisable to take two days at the show, to give you time to cover all the stands.
DATES AND TIMES FOR YOUR DIARIES SUNDAY 18th MAY
10am to 6pm
MONDAY 19th MAY
9am to 8pm
Tuesday 20th MAY
9am to 7pm
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Irish Pharmacy Retailer
Complimentary Car Parking, Coffee & Pastry
Explore a world of Heavenly Cosmetics! Pro-tec Sales & Marketing Ltd., Eastcliffe House, Glanmire, Co. Cork, Ireland. t. 021 482 0846 | m. 086 253 4997 | e. info@pro-tecsalesmarketing.ie
www.mememecosmetics.ie Distributors for the MeMeMe range in the Republic of Ireland & Northern Ireland
IPR THE BUSINESS OF RETAIL
BALANCING ACT Expert Business Coach Liz McKeon shows you how to get a better work / life balance.
R
unning your own pharmacy can consume an incredible amount of time and energy. To avoid feeling burnt out, set yourself strict work-life boundaries. Retaining a personal life outside of your business may seem like an impossible goal at times, but with the right strategies in place, you can successfully achieve a manageable work life balance, most of the time... Top tips to achieving the perfect work life balance for you: � Draw a line between work and home. Get into the habit of separating the two, when you are at work, you are at work, when you are at home, you are at home. � Always stop for meals. On average most pharmacy owners work a minimum of 64 hours per week. Taking care of yourself and establishing healthy eating habits is vital in order to have the energy required. � Make a practice of ‘switching off ’. You need to build in uninterrupted thinking time into your day, away from technology and the expectation of immediate response. � Outsource wherever you can. Think about what you could delegate and to whom. � Filter your calls and refrain from taking unscheduled calls during your working day. � Make time for a holiday. � Set priorities. To feel more balanced in life and business, set priorities and create lists. � Manage your time. There are 24 hours in the day, ideally 8 for work, 8 for leisure and 8 for rest!
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Irish Pharmacy Retailer
� ‘Saying NO makes you grow’! Learn the power of saying no because sometimes we forget how important it is to say ‘no’ when we are busy. � Stop complaining and change your life! Become committed to keeping a positive happy attitude, regardless of what you are facing. � Assume responsibility - that is the solution. If you have a problem or difficulty to overcome, you are responsible to fix it. � Manage your environment. For example, a simple change to make with emails is to open and deal with them at set times, not whenever one pops into your inbox. � Manage people’s expectations and demands on you. We all get into habits which form the expectations and views that other people, clients, staff and suppliers for example, hold about us. Other people’s demands on our emotional and time resources are a significant aspect of life balance. If you do not manage these demands they will leave you with no resource for yourself, your family, your other interests in life, and the change you want to make in order to pursue them. � Construct your own approach to life – challenge what is sometimes imposed on you. Life changes fast. Conventions and beliefs of the past are not necessarily right for the future. � Develop your own rules! Life balance is a personal thing. It must be what works for you – not what someone else decides. Work life
balance and personal happiness do not necessarily depend on earning more money or expanding your pharmacy business. Other factors can have a much bigger impact on our well-being. Age, and ‘life-stage’ particularly affect what makes us happy and balanced, as does our personality, which stems from our genetic type, up-bringing and life experiences. There is no single model that is right for everyone, and no single approach is right for anyone for their whole life. We cannot simply become happier by wishing it. We must first understand what makes us happy, and then plan how to change these things! Good luck…
Liz McKeon
Liz McKeon is a Business Coach, Trainer and Mentor specialising in the Beauty Industry. For information about upcoming workshops, on-line business programmes or on-site consultancy services, check out www.lizmckeon.com or call 00353 1 892 8007
AVAILABLE FOR PHARMACY RETAIL FROM AUGUST 2014 AWARD WINNING BRAND PREMIUM QUALITY FOR AN AFFORDABLE PRICE AS SEEN ON YOUTUBE, RECOMMENDED BY CELEBRITY MAKE-UP ARTISTS AND BLOGGERS. POINT OF SALE AVAILABLE, POSTERS, BROCHURES, RETAIL BAGS, VARIOUS DISPLAY OPTIONS, stockistenquiries@blankcanvascosmetics.com Phone: 0818 25 22 22
IPR THE BUSINESS OF RETAIL
Growing Your Retail Floor In our Business of Retail feature, John Hogan - Principal of Rhodium Retail advises on maximising your profits.
W
ith so many external factors affecting our retail business, it is easy to forget that there is a huge scope for growing or protecting our profits in areas that are entirely under our own control. Many retail shop floors comprise of product ranges that are performing well and other ranges that are expensive shelf fillers. Identifying these poor performing areas and replacing them with better ranges is
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Irish Pharmacy Retailer
an essential part of growing your sales and margins. Measuring your retail space This exercise should not take any longer than an hour or two for an average pharmacy. Firstly, list all of your departments on a sheet down the left. Next, get a measuring tape (one metre will do) and measure how many linear metres that you are giving to each department (a linear
metre is a one metre length of a standard floor fixture). Start with your standard floor fixtures and write in how many metres are being given to each department. If a department is taking up two shelves out of four shelves and a shelf is 0.8 of a metre, then it has 2/4 x 0.8 = 0.4 metres. This is not that hard to do, get someone to help you if needs be. Next start on your wall fixtures, these generally will be higher so they are
THE BUSINESS OF RETAIL IPR SALES PRODUCTIVITY Department
Existing Linear
Annual Sales %
%
Department 1
5.0
13%
30,000
12%
115
Department 2
8.0
21%
45,000
19%
108
Department 3
3.1
8%
30,000
12%
186
Department 4
2.0
5%
2,500
1%
24
Department 5
1.0
3%
7,500
3%
144
Department 6
9.0
23%
48,750
20%
104
Department 7
4.2
11%
37,500
15%
172
Department 8
1.2
3%
9,000
4%
144
Department 9
5.0
13%
22,500
9%
87
Department 10
0.5
1%
10,000
4%
385
39.0
100%
242,750
100%
120
calculations for each department and you will have a total number of linear metres for each department. I would be very surprised if all of this took you more than an hour or two, so make sure you get it done. The most important thing is that you have calculated fairly how much space is being used by each department Sales per Metre Now the hard work is done, put your yearly sales next to each department. Divide the number of linear metres into the sales to give you sales per metre. Divide this by 52 to get the sales per metre per week. It will look something like the table above. worth more. If your wall typically has six shelves, whereas your floor fixtures have four, then multiply your wall fixtures by 1.5 as they will carry 50% more stock. Finally, you will have miscellaneous fixtures on the floor that will need measuring. Use what is called the displacement method on these, if you emptied that stand on to a standard floor gondola, what proportion of a metre would it take up? Extend the
Sales per Metre per Wk
What to do next? On the sheet above, we can see that our average sales per week per metre is €120 per week. That’s now our new yardstick. Look at department 4, is that a waste of time? As a minimum it needs to be cut back and more space given to those departments that are performing better. Department 10 needs more space, are there more ranges that we can buy to expand this space? For each
department, what do we need to do to increase customer satisfaction and sales? The overall aim here is to weed out the poor performing ranges, which of those poor performers do you need to carry? Once you have worked this out, this will tell you how much extra space you have available for new ranges and more facings for existing ranges. Don’t be afraid to trial new products, these are an essential part of growing sales. Over a period of time, replacing poor ranges with better ones and constantly measuring your sales per metre will grow both your sales and your profits.
John Hogan
John Hogan is the Principal of Rhodium Retail, an advisory/ consultancy business specialising in driving profitability in retail businesses. John can be contacted at 01 427 0349 or at john.hogan@rhodiumretail.com Irish Pharmacy Retailer
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IPR Women’s Health & Beauty
SASSY SUMMER
Clever radiance boosters and beauty enhancers feature in our summer countdown.
DD TIME
DOUBLED
Decleor Daily Defense Fluid Shield with an SPF 30 is a versatile skincare product designed to be applied as and when suits you! Used on top of a day cream or make-up it leaves a smooth matte finish creating the immediate illusion of a perfect complexion. Contact: www.grahamanthony.ie, Tel: +353 (0) 1 822 2711. Price: On Contact
FOOT RELIEF Palmer's Cocoa Butter Formula Foot Magic, made with pure Cocoa Butter, enriched with Vitamin E provides a deep penetrating treatment for even the roughest, driest skin. Contact: www.eurosales international.ie Tel: 01-4507771 Price: RRP: €4.99
Price: RRP: €44.00
PEDI HEAVEN The MICRO Pedi removes hard and dry skin from feet in seconds and is a safe and effective alternative to metal scrapers. Additional products include MICRO Pedi Man, MICRO Pedi Ultra Finishing Foot Cream and a MICRO Pedi Manicure/Pedicure kit. Contact: www.micropedi. ie Tel: 1890 25 22 06.
Price: RRP: €39.95
UPLIFTED
DEEP SEATED
LiftActiv Serum 10 is a powerful antiageing serum with a whisper light texture. It lifts and plumps the skin, improves elasticity and leaves it supple and velvety to the touch. Use daily for regenerated, beautiful skin. Contact: www.vichy.ie
This Work’s No Wrinkles Dose Mask is a quick fix pampering indulgence with high levels of fruit acids that resurface the skin while 4D hydration plumps up the skin. Contact: Johnson Brothers Prestige Division, Tel: (01) 408 1521.
Price: RRP: €35.00 32
Estee Lauder Double Wear is a remarkably longlasting make-up that keeps skin looking fabulous and wears comfortably for up to 12 hours. Provides a natural matte finish and SPF10 sunscreen to protect skin. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Irish Pharmacy Retailer
Price: RRP: €46.00
For more information contact Graham Anthony T: 353 1 822 2711 www.grahamanthony.ie
Launching June 2014
ENTER THE DRAW TO WIN A
Dermo-Cosmetic Skincare for Pharmacy HAMPER WORTH €300
ENTER THE DRAW TO WIN A
HAMPER WORTH €300
IPR Women’s Health & Beauty FAST FAUX
CLAY MAGIC
Get your tan - without the commitment from this instant Fake Bake Bronzer. It’s a natural looking, completely washable temporary tan for face and body. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €12.50
Revitalise dull, tired skin with Surya Brasil Amazonia Preciosa Facial Mask with Clay. It hydrates, firms and revitalises the skin leaving it feeling silky smooth and nourished. Contact: www.yourtonic.com
MULTI USES
Price: RRP: €34.50
A ROSE CULT
OilArganic by TanOrganic is a multiuse oil, which can be used all over the body, straight out of the shower. It’s also a great hair serum. Contact: www.tanorganic.com, or call (01) 45480 820.
Price: RRP: €24.99
Irish up-and-coming ‘Cult’ brand Ali Mac’s Rose Facial Serum is an intensive treatment serum, packing a powerful punch of antioxidant action, to restore and regenerate the skin, reducing the appearance of fine lines and wrinkles. Contact: Alison on 087 620 5912, or Email: enquiries@alimacskincare.com. www.alimacskincare.com Price: RRP: €39.95
HIGH DEFINITION
CASHMERE
Well-groomed, flawless skin doesn’t have to remain a dream. With ARTDECO’s new collection, Make-up Specials, small imperfections are concealed, facial features contoured and shiny skin areas matted, giving skin a new radiance. Contact: www.chleoenterprises.ie
This skin softening creamy shower soap with cashmere proteins gently cleanses the skin with an indulgent creamy foam while the cashmere proteins keep skin moisturised and soft, leaving it delicately scented. Contact: www.originalbeauty.ie
Price: On Contact
Price: RRP: €3.00
IRISH PRIDE
SOOTHED
Emma’s Neroli Fusion beautiful handmade 100% Irish boxed candles (€19.95), cute tin candles (€9.95) and economical tart melts (€4.95) contain a blend of light Neroli Blossom and Sweet Orange Oil, with a touch of musky lavender. Contact: www.emmas.ie
Defiant Beauty’s Eczema-Free Beauty Balm combines Soy Butter, Calendula and St John’s Wort with the a divine blend of Bergamot, Juniper, Patchouli, Lavender, Tea Tree, Ylang Ylang and Benzoin. All oils traditionally associated with improvements in dry skin and eczema relief. Contact: www.jenniferyoung.co.uk
Price: RRP: €4.95 34
Irish Pharmacy Retailer
Price: RRP: On Request
Award Winning Irish Make-up Company • IRISH MAKE-UP COMPANY • LUXURY MAKE-UP RANGE • HIGH MARGINS (38-42%) • MARKETING SUPPORT • INTENSIVE TRAINING • GIFT WITH PURCHASE • REGULAR IN-PHARMACY PROMOTIONS WITH TOP MAKE-UP ARTIST
T 041 980 1563 www. fu sc h i a . i e
IPR Women’s Health & Beauty SUN WORSHIP NEW Shiseido Suncare Foundations SPF 30 are perfect for sun lovers. Enjoy real-as-natural golden colour and SPF 30 high protection in 20 shades and 3 bijou formats - compact, stick and liquid. Contact: Johnson Brothers Prestige Division. Tel: (01) 408 1521
Price: RRP: On Request
NOURISH
SUN SENSI
Seavite’s organic Moisturising and Replenishing Creme combines excellent anti-ageing and UV protection with intensive and prolonged moisturising activity by virtue of its carefully selected seaweed and other high quality botanical ingredients. Contact: www.united-drug.com, Tel: (01) 463 2300
Part of the new Sun Sensi range from PAYOT The Anti-Ageing Protective Body Spray SPF 30 is an airy-light, invisible, non-greasy, cooling milky mist, provides high protection for the body and a safe, luminous, even tan. Contact: www.grahamanthony.ie, Tel: (01) 822 2711, for more details.
Price: RRP: €33.50
Price: RRP: €32.00
DIRECTIONAL
ILAH KIT
The Instant Sunless Spray from the Kardashian Tanning Range is perfect for those hard to reach places like the back and back of the legs, for a spraytan style bronze on the go. Contact: Bronze Direct on +353 (0) 48 3752 5500, www.bronzedirect.ie
The ILAH Brow Travel Kit includes the brand’s popular Disco Diva Brown, a New brow bone highlighter, as well as Babe Cake Black and a new light brown. Contact: www.beautybrands.ie or Tel: 045 944751. Price: RRP: €39.99
Price: RRP: €24.99
BATHROOM REAL ESTATE
MOUSSED
Orla Kiely Bergamot bath and body products are made with 100% essential oils including warm Cedarwood, Patchouli and refreshing notes of Grapefruit and Bergamot, and will make a statement in any bathroom. Contact: www.orlakiely.com
From voluptuous, tumbling curls to big beehives, this Paraben Free, Silicones Free, Non-GMO mousse from Naturtint injects staying power and volume into any style. Contact: www.wholefoods.ie
Price: RRP: On Request 36
Irish Pharmacy Retailer
Price: RRP: €13.29
IPR MALE HEALTH AND GROOMING
MAN TIME
Awaken your male customers’ interest in their appearance and health with these fast workers!
A SMOOTHIE
JPG
Gillette Fusion Hydra Shave Gel is enriched with Aloe and Vitamin E for a closer, more comfortable shave. Its gentle formula makes it suitable for sensitive skin. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Jean Paul Gaultier Le Beau Male Eau de Toilette 75ml spray is an ultrafresh fragrance that exalts the unbridled sensuality of every man. A cool sexy heat with undeniable masculinity. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €2.25
Price: RRP: €44.00
LUXE FOR MEN
PROSTA HELP
Payot Optimale for Men is an effective collection of products formulated to care for the specific needs of the male skin. The range is simple and compact with packaging that is aesthetically pleasing and ergonomically designed to appeal to the male market. Contact: www.grahamanthony.ie Tel: 01 8222711
Prostasan (Saw palmetto capsules) is a traditional herbal medicinal product used for the relief of urinary symptoms arising from an enlarged prostate, in men with a confirmed diagnosis of Benign Prostatic Hypertrophy (BPH), exclusively based upon long-standing use as a traditional remedy Contact: www.wholefoods.ie
Price: On Request
MINTY
HAIRRAISER
Burt’s Bees’ super creamy foot lotion provides a triple treat against dry, overworked feet. A botanical blend of oils and extracts made from witch hazel, tea tree, parsley, rosemary and sodium bicarbonate help to neutralise mild foot odour. Contact: www.burtsbees.co.uk
Price: On Request
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Irish Pharmacy Retailer
Price: RRP: €17.45
Dedicated to bringing health back into your hair and scalp, Viviscal’s Gentle Shampoo and Moisturising Conditioner duo are scalp revitalising 'rehab' for the hair. Contact: www.viviscal.ie or Tel: 1890 60 18 01.
Price: RRP: €11.95
Eurosales International invite you to visit our new International Brands at the Cosmetic Christmas Exhibition May 18th -20th Stand C7-C12
Eurosales International , Unit 3, Ballymount Business Park, Dublin 12 Tel : +353(0)1 4507771 Fax +353(0)1 4507795 website: www.eurosalesinternational.ie
IPR MALE HEALTH AND GROOMING STRAND MASCARA
COUCH FEET
A temporary solution is at hand for covering random grey strands and hair roots. Pocket-sized hair colour mascara is available in four natural realistic shades from natural black to lightest brown. Contact: www.amirose.com
The salon is unchartered territory for most men, so put a spring in your dad’s step this year with a MICRO Pedi Man, a unique home pedicure device designed especially for men. Contact: www.micropedi.ie or phone 1890 25 22 06.
Price: On Request
Price: RRP: €39.95
BIFF THE DISCOMFORT
OLIVE GOODNESS
‘Alflorex®’ is a new once daily PrecisionBiotic® supplement based on the science of a patented and well documented and unique bacterial culture Bifidobacterium infantis, which relieves bloating, trapped wind and abdominal discomfort. Contact: www.alflorexbiotics.com
New Zeroxid with olive oil polyphenols, which has recently been termed as ‘lifespan essentials’ along with seven approved antioxidant nutrients to provide full protection against damaging free radicals. Supports anti-aging, skin health, antioxidant and heart health. Contact: www.wholefoods.ie
Price: RRP: €32.95
Price: RRP: €14.99
PRO LOGIC
VOLUMISER
Pro Logic by Omron Blood Pressure Monitor is a great value fully automatic blood pressure monitor provides an easy way to check your blood pressure. Simple one button operation ensures accuracy and comfort every time. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000 Price: RRP: €29.50
Create instant texture with this fine, dry powder which gives lasting style with no stickiness. Apply on to hands or directly on to dry hair and comb through with fingers for a natural, matte finish Contact: www.premium.ie
DEEP SEA
FUNGAL KILLER
A sea inspired, seaweed infused product set from professional brand Thalgo including a scrub, a regenerating cream and an aftershave balm. Contact: www.thalgo. ie
Canespro Fungal Nail Treatment Set is used as part of a topical treatment for fungal nail infections. It is recommended for mild and moderate fungal nail infections. Contact: www.bayer.ie
Price: RRP: €50 40
Irish Pharmacy Retailer
Price: RRP: €9.99
Price: On Request
VISIT US AT STAND C20
Head to toe beauty Viviscal Hair Growth Programme Our Viviscal Supplements, produced here in Ireland are the No1 Supplements in the USA, are backed up by 7 clinical trials and are multi award-winning. The Hair Growth Range includes, a gentle shampoo, moisturising conditioner, hair and scalp serum, along with 6 shades of hair fibres to instantly add volume to thinning hair. MICRO Pedi MICRO Pedi is the No1* at home pedicure system. Selling at a rate of 3 per minute in Europe the range includes the award-winning MICRO Pedi, MICRO NEW Pedi Man, Pedicure/Manicure kit, Ultra Christmas Finishing Foot Cream and 4 varieties Gift Sets available to of replacement rollers. NEW products order to the range include our MICRO Pedi Power, Extension Handle, Precision Kit and PRO unit. SLIM Sonic SLIM Sonic brings a whole new dimension to sonic toothbrushes. With 22,000 brush strokes per minute it brings innovation, style and value to the dental category. 6 designs to choose from. *Based on 52wk sales data.
Call: +353 91 750811 Email: retailsupport@lifes2good.com Visit: www.lifes2good.com
New 1 month starter kit also available
IPR AT THE COUNTER
SUMMER BEAUTY Shiseido's Artistic Director, Dick Page (pictured here on the left) gives IPR his top summer make-up tips.
The Base – Top Tips Try the foundation on the face rather than on the back of your or the customer’s hand. Prepare your skin with the Refining Makeup Primer to cover uneven colouration, like dullness and redness, conspicuous pores and even fine lines. It will also make the make-up finish last longer. Use a foundation brush for a pro quality finish. Change brushstrokes depending on the area of the face to achieve the desired levels of foundation coverage. Use a Cream Concealer with the pad of your finger to conceal imperfections. Enhance the skin’s natural clarity and achieve a matte finish that lasts all day long. Apply a veil of Translucent Loose Powder, it melts into skin upon application matching any skin tone. 42
Irish Pharmacy Retailer
Specialists in Printed Paper Bags Storage Solutions Available Fast Lead Times Free Artwork We supply consistent branding across all packaging including: • twisted handle carriers • prescription bags • luxury rope handle carriers Visit our stand at The Cosmetic Association Christmas Trade Fair, RDS, Dublin 18th, 19th and 20th May. If you have any queries contact Eileen E: eileen@barrypackaging.com T: 087 6869132 Supporting Irish Jobs
Call
Now for a
Quote EST. 1973
Lo-Call: 1890 69 22 47 E: info@barrypackaging.com
www.barrypackaging.com
IPR AT THE COUNTER
The Brows
The Lips Contour the lips with a lip pencil and smudge it with the incorporated brush for a more natural look. Blot with a tissue and reapply to make sure the lips look painted, perfect and finished.
The Perfect Mascara Rotate the brush several times in the lashes to get the ideal amount of product. Start by applying Mascara from the base to the tips and move your Mascara brush from left to right. Use the Automatic Fine Eyeliner to intensify the look with a really thin black eyeliner line applied at the base of the eyelashes. 44
Irish Pharmacy Retailer
As the great controllers of moods, eyebrows are thickened to give expression, like the mouth they reveal the emotions. Therefore, styling the eyebrows is as important as the rest of the makeup. Use a mascara brush to comb up your eyebrows and identify the sparse areas. Once done, fill in with the Shiseido Eyebrow Styling Compact or the Natural Eyebrow Pencil where needed. Available in 3 different shades, the Shiseido Eyebrow Styling Compact allows you to fill in, soften and draw. The two-sided brush gives you the possibility to create many colour combinations and drawing styles.
Blackhall Pharmaceutical Distributors Tel: 018405071 Fax: 01-8401251 www.seavite.ie
IPR PRODUCT FOCUS
Don’t Bug Me! IPR takes a look at BuggaBandZ® - a repellently effective product
T
here is nothing more annoying than re-applying what can seem to be near-toxic bug sprays and oils when you’re on holidays. BuggaBandZ® is an innovative product that has been created by Irish duo Lisa Flanagan and Graham Gibbons. The pair have a penchant for
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Irish Pharmacy Retailer
product design, an affinity for fashion and a strong desire to help people enjoy their holiday without being bothered by pesky bugs. The challenge was to create, not only a natural product that works but also a fun and fashionable brand, something normally not associated with AntiMosquito products. BuggaBandZ® was launched in 2012 at the holiday show RDS, Dublin. In 2013 they were one of the sponsors at the ISPY Travel Retail Awards in the UK, which catapulted the brand into travel retail. Since then the brand has been growing, with their products now sold worldwide.
BuggaBandZ® Unique Selling Points: � Available in black, white, kids double green � Irish company / brand � Company is growing; sold globally -domestic retail, travel retail, airlines � Innovative / On-Trend designs � Unlike other disposable wristbands, buggabandz high quality enables you to wear them over and over as a fashion accessory long after the band does its job against mosquitoes. � They are infused with natural (deet free)oils, so no toxic elements. � Effective for up to 7 days. � Safe for children (3+ years) � Fashionable BuggaBandZ® Promotional Support: � Giant Mosquito Mascot ‘BUGGA’ can be available for store promotions. � FREE Point of sale –hang strips (no need for shelf space/stock immediately) shelf wobblers, window advertising/stickers � RRP on all 9.99 including special offer kids double pack � High Margins (38-50%) � Special offer, order two hang strips today and receive two. Please your customers and order your BuggaBandZ® today at order@ buggabandz. com. Or call: Lisa on 087 3649875
IPR HOW WE SELL
Liam and Mary Butler and their children Billy and Lucy Butler at the launch of Haven Pharmacy Butlers, Birr. Co. Offaly
It's A Haven!
IPR Editor Lucy Earley chats to Mark McInerney, General Manager of Haven Pharmacies about the company’s values and plans for the future. What is the mission statement / ethos of Haven? The core essence of our brand is ‘expert care made personal’ and this is carried through everything we do - and across our co-operative of 45 local, community pharmacies. We dispense more medicines than any other pharmacy group in Ireland, so our knowledge and level of clinical excellence is extremely high. ‘Expert care made personal’ means we will be passing on all that knowledge and expertise through more health screenings in store (such 48
Irish Pharmacy Retailer
as cholesterol and blood pressure), more talks, more information - but we provide this at a local and very personal level with the customers we have been serving in our community for years. Being part of a bigger group structure means we can now share even more knowledge and expertise with each other - as well as being able to offer more value and savings front of shop. We are the leading, fastest growing independent co-operative pharmacy group in Ireland with over 300 staff practising in both urban and rural areas.
How do you organise / event manage your launches? We have developed a set of Haven Pharmacy brand guidelines and consistent operating standards that all members have signed up to and which they have implemented with great success across the group. However, the rebranding of all the shops and their launches has all been managed and controlled by each of the members individually. They know their shops, their businesses and their community better than anyone else so it’s important that they drive this – with
HOW WE SELL IPR
Haven Pharmacy staff Robyn Doyle and Linda Buckley made sure that there was cake for everyone at a recent Haven Pharmacy launch
Mark Mc Inerney, General Manager, Haven Pharmacy
the backing of guidelines and toolkits, and the support from us and the other members – at all times - if needed. How do you help your pharmacists to overcome resistance to change that may occur with established clientele? Haven Pharmacy is a brand that has been created by local, independent, community pharmacies who wanted to remain local, independent and community focused, but with the added benefits of belonging to a group structure. The reaction to the changes from the community has been extremely positive. Customers realise very quickly from day one of the change that they will continue to be served by the same staff (many of them have been for generations), who can now offer them improved health services, a brighter store environment and even better value. What is your outlook on special offers and retail marketing in general? We have launched a series of very exciting promotions called Haven Hot Spots and Haven Top 5, which will
Susan Jackson (aged 102) takes a look inside her Haven Pharmacy goody bag – watched by her grand niece, Niamh Jackson at the launch of Haven Pharmacy
become a regular feature across the group – and are already becoming a popular attraction with many of our customers. Currently our marketing focus has been very community focused with local sponsorship, local investment and local media, however plans are underway for an increased national marketing drive as more members join and our locations grow across Ireland. So watch this space!
For more information, go to: www.havenpharmacy.ie Irish Pharmacy Retailer
49
Anti-Fatigue Matting
We have over 60 years manufacturing experience in our facility on the Naas Road and more recently our new factory in Ballymote Co. Sligo. Manufacturers of ■ ■ ■ ■ ■
Counter Bags Dispensing Bags Dispensing Labels Tablet Vials & Tablet Bottles Overprinted Carrier Bags in small quantities
To place your order or to make an enquiry please contact: SAM McLERNON DUBLIN LTD. Fox & Geese House, Naas Road, Dublin 22. Orderline: 01-450 4121 Faxline: 01-456 9217 E-mail: sales@sammclernon.ie
Your one stop shop for ■ ■ ■ ■ ■ ■
The well known 7 Day Plus Pak domiciliary card Care home blister cards De-Blister Machines All the ancillaries you need to support care homes, MAR charts, trolleys, dividers etc. Anti-Fatigue Matting Full range of Gift Wrapping and gift packaging
www.sammclernon.ie
- Over 80 Years of Service to Pharmacy!
SAM MCLERNON IPR
Christmas Showcase Sam McLernon Dublin Ltd. will hold special Christmas focused showcases in three separate venues in Dublin, Cork and Limerick this May.
M
cLernons has definitely set the trend in gift packaging and always aim to be a never-ending source of inspiration for your Pharmacy. On display, McLernons will have gift bags, carrier bags, wrapping paper, boxes, ribbons and bows that turn a routine sale into a theatrical event, bringing your customers back to you time and time again. Discover the latest trends and styles and glean important ideas for your own business. Special Showcase Offer: FREE roll of wrapping paper (for personal use) for all visitors who place an order with Sam McLernons on the day! (one free roll of paper per pharmacy). While stocks Last! Sam McLernons Ltd. has been in business for over eighty years in the gift
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Irish Pharmacy Retailer
packaging industry and is delighted to invite you to their Christmas Showcase events in the following venues: Venue: Cosmetic Association (Christmas) Trade Show 2014, Dublin RDS Stand F1 Date and Times: Sunday May 18th 10am-6pm Monday May 19th 9am-8pm Tuesday May 20th 9am-7pm Venue: Cork Radisson Blu Hotel, Little Island Conference Room Date and Times: Tuesday May 27th 9am-9pm Wednesday May 28th 9am-6pm Venue: Limerick, Greenhills Hotel, The Green Room Date and Times: Wednesday June 4th 9am-9pm Thursday June 5th 9am-6pm
Annette Norton, Commercial Director, who will be on hand at each showcase event to guide you through the full range of products.Â
For more information, please contact: Sam McLernons Ltd., Fox & Geese House Naas Road, Dublin 22.Tel: 01-450 4121 Fax: 01-456 9217 E-Mail: sales@sammclernon.ie Web: www.sammclernon.ie Irish Pharmacy Retailer
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IPR GIFT PRODUCTS
GIFT TIME
Your customers will appreciate these quick gift ideas.
GRACEFUL
SOFTENING
The Style & Grace Deluxe Robe Gift Set from the Style & Grace Signature Collection is the ultimate pamper gift selection, a perfect present for your loved one. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Elizabeth Arden Ceramide Lift & Firm Giftset is a luxurious giftset from Elizabeth Arden containing a selection of Ceramide skincare products with youth-restoring ingredients. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Price: RRP: €27.50
SAPHIR
Price: RRP: €39.95
DAY & NIGHT
Saphir is an established Spanish brand of stunning fragrances. The range of over 70 scents for women and men offers something delightful to appeal to every taste. Contact: Blue Apple Cosmetics, Tel: (01) 524 1177, 087 2578769
Price: On Contact
The Day & Night Gift Set from Green Angel contains their Seaweed Daily Moisture Face Cream with Jasmine, Neroli & Vitamin E. and Green Angel Seaweed Night Cream, which helps to combat the visible signs of ageing. Contact: www.greenangel.ie, or Tel: 01 412 4900 Price: RRP: €39.99
CELTIC CANDLES Celtic Candles was founded in 1993 and has been successfully dealing with pharmacies, gift shops and retail stores throughout Ireland and the UK since then. Their current range consists of 8 natural and organic products including candles, lotions, reed diffusers, wax melts and also recently launched Melissa oil lip balms. All products are hand poured and materials are ethically sourced. They use no petro-chemicals, sulphates or parabens in any of their products with impressive eco-friendly packaging and POS material, which is given free with all new orders. Contact: www.celticcandles.ie, Tel: (01) 832 4473 Price: On Contact
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Irish Pharmacy Retailer
Clara, Cootehill, Co Cavan Tel: +353 49 5552055 Fax: +353 49 5556747 Main Street, Cavan Tel: +353 49 4365205 E-mail: shiradesignerjewellery@eircom.net
IPR GIFT PRODUCTS GINGER RED
EAU DE VIE
Roger & Gallet’s Gingembre Rouge has fiery head notes, provocative middle notes and enchanting base notes. These are complemented by invigorating citrus notes, an enveloping touch of benzoin, and a final hint of musk that brings all the sensuality required for this vivacious light perfume. Contact: www.roger-gallet.ie
Following the remarkably successful launch of Untold Eau De Parfum, Elizabeth Arden is proud to reveal a new dimension of Untold Eau Légère, which boasts a new sparkling citrus and airy floral accord that reflects the more light-hearted side of today’s modern woman as she thrives in her life’s journey. Contact: www.elizabetharden.com
Price: RRP: €39.75
Price: RRP: €78
TANTASTIC
ZEN SUN
Tantastic Gift Pack is the perfect gift to leave skin glowing! Pack includes: • Self-Tanning Liquid 150ml • Tantastic Applicator Mitt Packed in a beautiful snakeskin pink bag, fantastic for make-up and essentials on a night out. Contact: Bodyscent International Ltd., www.bodyscent.ie. Tel: (056) 776 7000
Zensun by Shiseido Master Perfumer Michel Almairac is described as: First, the air sparkles with the uplifting scent of vibrant bergamot essence blended with bountiful mango. Then, like the sun’s rays on dewy cherry blossoms, joy blooms fresh and delicate. The fragrance grows warmer with the sun-drenched radiance of a solar musk accord. Contact: Johnson Brothers Prestige Division, Tel: (01) 408 1521.
Price: On Contact
Price: RRP: €63
FRONTCOVER REVOLUTION This Eye Colour Revolution from Frontcover contains 12 gorgeous iridescent shades, perfect for creating a multitude of looks. To really amp up the luminous quality of the shadows use in conjunction with fabulous and innovative new tool Shadowglow; it’s a clear fluid that will transform your eyeshadow into an intense glossy shade – road tested at the Kristian Aadnevik s/ s14 LFW show and the key to the most innovative look on the catwalks. Contact: Cofri Cosmetics Ltd. Tel: (01) 833 1636, or email: info@cofri.ie
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Irish Pharmacy Retailer
Price: RRP: €25
CONTACT US AT info@herphoto.ie/ helenfreeley@gmail.com Phone 094-9633389 Fax 094 9633476 Robbie 087 2617158 Eric 087 2617159
WE WILL BE DELIGHTED TO WELCOME YOU TO OUR STAND (F3-F6 ) WHERE WE WILL BE INTRODUCING THE NEW REMINGTON RANGE OF PRODUCTS & REMINGTON CHRISTMAS OFFERS, ALSO ON DISPLAY WILL BE OUR RANGE OF JULIANNA, KENRO, HAMPTON & RAINBOW PHOTO FRAMES AND ALBUMS, PANASONIC & SONY CAMERAS & CAMCORDERS, MITSUBISHI DIGITAL PRINTING, CHRISTMAS GIFT IDEAS, BAGS & LOTS MORE.
IPR PRODUCT FOCUS
NYX
NYX Cosmetics Launches Exclusively to Irish Pharmacies
E
urosales International, leading Irish beauty and cosmetics distributors has just added the fastest growing cosmetics brand in the US, NYX cosmetics, to their portfolio. Exclusive to pharmacies, Ireland is the latest country to sell this leading colour cosmetics brand. NYX is sold in over 70 countries internationally. NYX focuses on quality products at affordable prices, and is creating a buzz among the Irish media, make-up and cosmetic gurus and celebrities since its launch. Innovative and unique products, available in a host of eye catching colours have earned NYX cosmetics pride and place in many top make-up artists and celebrities’ make-up kits across the globe. The affordable nature of NYX means that everyone can access this collection, which includes special occasion make-up and a solid selection of everyday basics. Each line includes on-trend shades, and incorporates the latest innovations in the cosmetics industry. The ultramodern and stylish packaging fused with the huge selection of highly-pigmented colours continues to attract professional and amateur make-up lovers to the brand that features one of the widest arrays of shades available. Signature products to NYX include their vast and versatile range of high impact eye shadows. Powerfully loaded with pigments, NYX’s unique formula is easy to blend and build upon. Whether your customer's look is edgy or natural, these 88 shades are sure to give the statement look desired, guaranteed with long
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Irish Pharmacy Retailer
lasting colour. Exclusive to NYX, the awardwinning ‘Curve’ liquid eye line has caused a stir throughout the industry. Created in an innovative, ergonomic shape that makes applying liquid liner mistake-proof, the Curve offers a unique grip zone which provides comfort for a precise, secure stroke. NYX’s facial offering is second to none. From flawless, photogenic foundation to mineral-enriched, maximum coverage concealer, that desired flawless finish can be achieved, and will stay put for longer. Lip-smackingly lovely glosses come in the form of ‘Butter Gloss’. Using a unique formula that allows gloss to glide on to the lips for a non-sticky, long-lasting wear, Butter Gloss is available in 22 soft, smooth shades. Each leading make-up and cosmetics line needs their own
brushes, to complement their products, and secure the perfect application. NYX is no different, and offers a set of 15 different professional grade brushes. Available as individual pieces, and pre-prepared packs, each brush is made from high quality materials and are designed to maximise the effect of NYX products. While focusing on high-trend, high colour cosmetics, NYX also caters for all types of make-up lover. Whether it’s the less is best approach or maximum impact effect they’re looking for, your customers are covered by NYX cosmetics! NYX offers the best quality products at affordable prices and will be available in Pharmacies from mid May. For more information, call Eurosales International (01) 450 7771 www.eurosalesinternational.ie
Patrick Mulrooney, Scientist & Founder of Seavite
Drs. Jane and Katherine Mulrooney Medical Co-Directors
Blackhall Pharmaceutical Distributors Tel: 018405071 Fax: 01-8401251 www.seavite.ie
IPR PERFECT PITCH
STRAIGHT TO YOU The section where distributors pitch their products/services directly to you!
BAGS MEAN BUSINESS! Barry Packaging, a family run Irish business, established in 1973, is an experienced and trusted supplier to Independent Pharmacies and Pharmacy Groups throughout Ireland. Barry Packaging specialise in the design and supply of branded carrier bags, flat bottom prescription bags and counter bags in sizes A to F. They also supply luxury rope handle carrier bags that are ideal for cosmetics, perfume and gifts. If you’re thinking of updating your packaging be sure to contact Barry Packaging. They have an in-house experienced Graphic Designer who will work with you to create the new look you want, using eye catching graphics and colour combinations. All artwork is provided FREE of charge and is unique to each customer. The team at Barry Packaging is committed to supporting Irish jobs and supply bags manufactured in Ireland with a fast turnaround time of just 4 to 5 weeks. Barry Packaging provides a Stock & Storage Management Service to many Pharmacy Groups including Health Express, Meaghers, Your Local Pharmacy Group, Adrian Dunne, Pharmacy First Plus, Stacks and the newly formed totalhealth. With a large warehouse facility and next day delivery service, the experienced team at Barry Packaging can work with your Group to provide an efficient and cost effective solution to your packaging requirements. Barry Packaging always stock a range of Pharmacy design carrier bags and counter bags, along with Tissue Paper and rolls of Gift Wrap in a wide selection of colours. All of these stock products can be ordered online for next day delivery nationwide at www.barrypackaging. com or by phoning 1890 69 22 47. This year Barry Packaging will once
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again be exhibiting at The Cosmetic Association Christmas Trade Fair in the Main Hall, RDS, Dublin on the 18th, 19th and 20th May. Eileen Browne, Business Development Manager at Barry Packaging has years of experience dealing with the Pharmacy trade and she will be delighted to meet you to discuss your packaging requirements. This is a great opportunity to get a quote and to see samples of Barry Packaging products. You can also enter a free draw for a voucher for the 4 Star Cahernane House Hotel, Killarney! If you would like an invitation to the Show, a sample pack or any more information please contact Eileen on 087 6869132 or email Eileen@barrypackaging.com www. barrypackaging.com LoCall: 1890 69 22 47 Email: info@barrypackging.com
PERFECT PITCH IPR MEMEME COSMETICS MeMeMe is a range of beautifully packaged affordable luxury cosmetics and gifting collections for women who seek cosmetics as individual as themselves. Creating a point of difference from mainstream pharmacy cosmetic brands, MeMeMe offers an eclectic mix of handbag essentials and innovative must-haves for women who love to look and feel great. As well as timeless classics, MeMeMe offers specialist products and multi-functional space savers; Boho Balm is an all-purpose cheek & lip tint (€8.50); Arch Angel, a unique tinted brow gel and highlighting cream (€10.50). All of the tinted moisturisers and foundations boast UV protection of SPF15, and the products are enriched with nourishing ingredients. With the stunning packaging that pays
attention to detail, every product is as beautiful as it performs. Prices range from €6.50 to €18.99. MeMeMe is available in 1-metre stands and FSUs and is currently stocked in selected Lloyds, Mulligans and independent pharmacies nationwide. For more information, contact: Pro-tec Sales and Marketing on: Tel: 021 4820846
SHIRA DESIGNER JEWELLERY Shira Designer Jewellery is one of Ireland`s leading jewellery designers and wholesale distributors. We specialise in costume jewellery using Swarovski crystals and glass pearls. We have also expanded our collection with the addition of our sterling silver range. All our jewellery is nickel free and set in handmade rhodium or bronze. We offer a vast range of modern contemporary classics as well as vintage inspired pieces. Whether it`s jewellery for a special occasion or just another addition to your collection, Shira Designer Jewellery will be happy to help and offer a wide variety of styles at very affordable prices. Contact: Shira Designer Jewellery on 049 555 2055, or go to: www.shirajewellery.com
Irish Pharmacy Retailer
59
IPR PERFECT PITCH PAESE
SAPHIR PERFUMES
Paese is a makeup brand that takes great pride in the high quality formulations and beautiful packaging of its cosmetics. The brand has been present on the market since 2006, with its popularity constantly growing across Europe. It’s also a well known brand in Dubai where Paese Cosmetics has 10 outlets in major shopping centres. As a high quality brand Paese specifically takes
Saphir is an established Spanish brand of stunning fragrances. The range of over 70 scents for women and men offers something to appeal to every taste. With over 50 years dedicated to producing high quality fragrances, this specialist perfume house is also ISO 9001 certified, which guarantees the quality and traceability of our products. Blue Apple Cosmetics Ltd. is delighted to represent this successful, ethical and unique brand in Ireland and the United Kingdom. The brand has over 70 different fragrances available, and the range is constantly evolving to reflect current buyer preferences.
The Saphir Retail Stand
great care with its cosmetic formulations. All of their products contain ingredients like Vitamin C, A, PP, B and E complexes, oils, waxes, minerals and natural UV filters. About 85% of the cosmetic brand’s ingredients are natural. At the moment the brand is actively searching for new stockists in Ireland and Northern Ireland. Please contact Paese on: 01 547 60 74, info@paese.ie. Go to: www.paese.ie
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At the outset, we have a limited number of retail stands, which we can offer for the first six months for free. We supply the stand fully stocked for Free and the retailer takes it for 6 months. Our representative will call to the shop once a month or more and refill the stand. It is only at this point the retailer is invoiced for what’s been sold. For more information contact: Blue Apple Cosmetics Ltd. on: 01 5241177, or 087 2578769
IPR PERFECT PITCH SEAVITE ... BEST IRISH BRAND AT THE IMAGE AWARDS 2014 Sometimes necessity can lead to the greatest innovations! The late Galway-based scientist Patrick Mulrooney passionately believed in the healing powers of the sea and seaweeds so he set about bottling that goodness and Seavite was born in 1993. Today, his vision is carried on by daughters, Dr Jane and Dr Katherine, who continue to research and develop new Seavite products. Seavite was voted Best Irish Brand by the judges to scoop the prestigious IMAGE Award 2014. The judges admired Seavite’s ethos of no parabens, sulphates, or potential chemical irritants. Seavite Facial products are formulated to the highest standards and are suitable for the most
sensitive skin types namely Celtic skin types. Seavite continues to harvest its seaweed from the cleanest waters in Europe in a sustainable manner and respectful of our precious environment along the Atlantic Coast. Contact Seavite on: 091 521 351 Email: contact@seavite.ie
ILAH BROWS AND CHRIS KRENZER MAKE-UP Beauty Brands Ltd. is based in Rathcoole, Co. Dublin. The company is the distributor for ILAH brands, a professional brow grooming brand and Chris Krenzer mineral make-up. Beauty Brands Ltd. is currently offering FREE training for pharmacy staff with Opening orders on ILAH brows (terms apply). The Opening order must include two display stands. Ilah Brows is a superb treatment that makes great business sense. Clients want the ILAH Brow look – they’ve seen it in the media, and are asking for it in salons. Demand for training is growing by the day and Beauty Brands Ltd. is the ONLY Provider of official ILAH Brow training in Ireland. Chris Krenzer make-up uses botanical minerals as its primary ingredient. Unlike the chemicalbased makeups, the botanical minerals in Chris Krenzer mineral make-up do not enter or sink into the pores of the skin. On the face, the plantsourced minerals act as the canopy that shields the skin from possible sun damage. Beauty Brands Ltd. will be launching the Chris Krenzer brand into pharmacies this year, with the following benefits:
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� High performance, results-led brand � Free services to help you increase sales � Educating counter staff through in-depth training � Irish owned brand with carefully researched mineral based products � High profitable professional products / services with low product costs – generates new clients, repeat business and retails sales. � A comprehensive products range that’s growing � Full range of marketing support available � Brand recognition from comprehensive PR coverage � 100% Mark up on each product For more information, please go to: www.beautybrands.ie, or call: 045 944 751
PERFECT PITCH IPR
BLANK CANVAS COSMETICS Blank Canvas is an award-winning brand, based in Ireland, which has traditionally sold their wide range of professional grade brushes and cosmetics online. This is set to change with the Company making the Blank Canvas cosmetic range available to pharmacy retail from August 2014. Blank Canvas has won in the Irish Tatler Beauty Awards 2013 / 2014 and the RSVP Beauty Awards 2013. The brand has over of 62,000 Facebook fans and is a popular brand among bloggers and make-up artists.
THANK YOU! FROM ALL AT DOYLE DISTRIBUTION A big thank you to all our customers who, through their continued support, have helped us to grow our business and enabled us to offer you the largest stocked selection of gift packaging in ireland. We have many new items to offer you this season along with the return of some of the more popular hat boxes; so a visit to our stand will be a must. You can find us on stand G1-G6 at the Cosmetic Association Trade Fair in the RDS from Sunday May 18th to Tuesday May 20th.
If you would like to stock Blank Canvas in your pharmacy the advantages are: � Affordable prices for premium quality � Point of sale available: posters, brochures, retail bags and various display options. � An award-winning brand � Trend-focused stylish packaging Contact: stockistenquiries@ blankcanvascosmetics.com www.blankcanvascosmetics.com Phone: 0818 25 22 22
Our user friendly website at www.doyledist. com offers you the opportunity to shop online at your convenience. Looking forward to seeing or hearing from you soon. Paul, Philip and Ann doyle John Doyle Distributors Ltd. Unit 506B northwest business park Ballycoolin Dublin 15 Ph: 01 8612253 Email: philip@doyledist.com Web: www.doyledist.com
Irish Pharmacy Retailer
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WIN WIN WIN ONE OF 3 LIMITED EDITION COUTURE BY JUICY COUTURE
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CAN YOU FIND THESE WORDS mememe doyle mane tail diamond mclernon eurosales tanorganic fuschia bodyscent ICA barry cofri jack jill shira decleor buggabandz celtic makeupshop central floral splash seavite
Send your finished word search to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:.................................................................................... Address:............................................................................... Pharmacy/Chemist name:........................................... Position:............................................................................... Email:..................................................................................... Phone:................................................................................... TERMS & CONDITIONS The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 28th of May 2014. The Editor's decision is final. For a full list of terms and conditions contact: news@irishpharmacyretailer.com
Well done to our previous issue winners who were: Julie Irwin - O'Connors Pharmacy, Listowel Co.Kerry. Tracy Fitzgerald - Burkes Chemist, Hyper Centre Co. Waterford. Natalie O'Byrne Classes Lake Pharmacy, Co Cork
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Irish Pharmacy Retailer
ďż˝
I
JOHN DOYLE
DISTRIBUTORS LIMITED
GIFT PACKAGING SPECIALISTS STAND NUMBER
G1-G6
WE ARE STOCKLISTS OF: HAMPER TRAYS RIBBONS & BOWS ORGANZA BAGS CELLO BAGS – 12 SIZES CELLOPHANE PLAIN & PATTERNED WICKER BASKETS GIFT BOXES TISSUE PAPER WOODWOOL NATURAL & COLOURED SHREDDED CELLOPHANE CREATE YOUR OWN UNIQUE HAMPERS 506B NORTHWEST BUSINESS PARK, BALLYCOOLIN, DUBLIN15 TEL: (003531) 8612253 FAX: (003531)8612229 EMAIL: PHILIP@DOYLEDIST.COM WEB: WWW.DOYLEDIST.COM
Christmas 2014 Trade Fair
The Main Hall RDS, Ballsbridge Dublin 4
Sunday 18th MAy
10am - 6pm
Monday 19th MAy
Tuesday 20th MAY
9am - 8pm
9am - 7pm
www.cosmeticassociation.ie