Irish Pharmacy Retailer

IN this issue: LOyalty schemes • HR • Winter remedies • the perfect pitch

pharmacy

T h e i n d e p e n d e n t b u s i n e s s m ag a z i n e f o r I r i s h P h a r m ac y R e ta i l e r s

IRISH

ISSUE 5 | VOLUME 2 | Autumn 2013 €5.20

RETAILER

IPR Welcome

pharmacy Editor's Letter IRISH

RETAILER

The team Managing Director Chris Dunican chris@exigome.com Production Manager Ruth Gunning ruth@minxdesign.ie Editor Lucy Earley news@irishpharmacyretailer.com The Contributors: John Hogan Caroline Brosnihan Peninsula Business Services Advertising Linda Finnie advertising@irishpharmacyretailer.com Administration & Accounts Linda Horan accounts@exigome.com Design Minx Design ruth@minxdesign.ie rob@minxdesign.ie Print Swift Print Solutions Wicklow, Ireland

Dear Readers, Welcome to our Autumn issue!

I trust you had a great (relatively) sunny Irish summer! This issue's brimming with product information and business advice for your pharmacy retail floor. Peninsula HR offers pharmacy employers and employees advice on dealing with staff pregnancy issues.

John Hogan reports on developing and maintaining loyalty schemes within the pharmacy business to help keep repeat business strong.

We have a number of suppliers pitching for your attention and orders within our Perfect Pitch section. This is an indispensable and unique feature within our magazine.

We feature all the latest products you need for the Autumn and Winter months.

This issue also sees the launch of our new website www. irishpharmacyretailer.com. Get instant access to industry information and advice for your pharmacy retail business.

Wishing you a fabulous Autumn season!

Until next time...

Lucy

Published by Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road Dublin 24.

Tel: 01 4626429

IRISH PHARMACY RETAILER DISCLAIMER All articles in this magazine contain general information pertaining to the pharmacy retail industry. No article should be taken as constituting medical or pharmacist advice.

Irish Pharmacy Retailer and its management, Exigo Media & Events Limited accept no responsibility for any assertions purported to be or believed to be derived herein. If you have any queries or concerns in relation to any of the ingredients contained in the products featured in this magazine please contact the distributors or suppliers. If you have any medicine based queries please contact Irish Medicines Board at imb@imb.ie

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Irish Pharmacy Retailer

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N I E D D N A A M EL IR

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IPR Welcome

6 12 14 18 24 28 30 34 40

Industry News

Mammies 'n' Tots

Early Years & Pregnancy

TanOrganic's Tanning Oil Profiled

HR Advice - Pregnancy issues

Nutrition - Combatting cholestrol Teen Health & Beauty

Women's Health & Beauty Loyalty Schemes and your business

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Welcome IPR

42 46 47 50 51 56 62 64

Men's Health & Grooming Winter Remedies - The alternatives

Autumn looks with the Debs in mind Gift ideas for the Christmas season

Autumn Gift & Home Fair previewed

Perfect Pitch

Soduko - Win 50 Euros!

Wordsearch TanOrganic prize!

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Irish Pharmacy Retailer

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IPR NEWS

The Latest News CYCLE RAISES OVER €10,000 - IN AID OF OVARIAN CANCER Over forty Pharmacists Cycled from Dublin to Galway on the 12th and 13th of July last, to promote Ovarian Cancer awareness. To date, over €10,000 has been raised for the Irish Cancer Society. The cycle was organised by Robert and John Keane, and was sponsored by Teva Pharmaceuticals Ireland.

The symptoms of ovarian cancer can be very vague, and they often appear at a late stage. It is important for pharmacists to be aware of these symptoms: • Bloated feeling • Persistent swollen abdomen • Trapped wind

• Pain or dragging sensation in the lower abdomen or side.

• Vague indigestion or nausea • Poor appetite and feeling full quickly • Changes in your bowel or bladder habits. For example, constipation or needing to pass water urgently.

• Abnormal vaginal discharge or bleeding (rare).

SOUTH DUBLIN CHAMBER LADIES’ COMPETITION LAUNCHES The South Dublin Chamber Ladies' B2B Network recently announced the launch of an innovative competition for Start-Up businesses in South Dublin. A ‘Business Support Package’ worth almost €7,000, will be won by a start-up business.

The prize includes software, business printing and business advice. All of the prizes are supplied by members of the Chamber Ladies ' B2B Network, who have all experienced, first-hand, the benefits of ‘Women supporting Women in Business’.

The competition is open to those starting in business, who are not members of South Dublin Chamber. It's an exciting opportunity to not only win the fabulous prize, but to also network and obtain further knowledge in the world of business. The closing date is Friday the 27th of September. Go to: www.sdchamber.ie, for more details.

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Irish Pharmacy Retailer

NEWS IPR

DECLEOR CERTIFICATE OF EXCELLENCE Pharmacist, Rose Finlay of Rose Finlay Pharmacy, Tullamore, was recently presented with a Decleor Certificate of Excellence. To thank the innovative pharmacy, their top clients were invited to a Decleor workshop and were featured in the local press.

Graham Anthony, the Irish distributors of Decleor awarded a total of four Decleor pharmacies in Ireland with the Certificate of Excellence. They were selected on sales, the presentation of the brand, and attending training. Local press has covered many of the awarded pharmacies. Decleor is a leading high-end skincare brand. Contact: www.grahamanthony.ie

BUDGET 2014 insights Preparations for Budget 2014 are in full swing.

Previous suggestions/hints from the Minister for Social Protection, Joan Burton that the Family Income Supplement could be reduced, if there was a higher minimum wage, were neither confirmed nor denied. The Taoiseach, Enda Kenny commented: "Let me say that it is part of our Programme for Government that there will not be any increase in income tax. We believe that this is fundamental in the context of the creation of jobs, not to put obstacles in the way of jobs being created."

Sourced from TaxAssist Accountants, Unit 1, New Bancroft Hall, Old Main Street, Tallaght, Dublin 24. For Tax advice, Tel: (01) 905 9002.

PHARMACIST, James Geraghty, Raises €15,000 for Temple Street Childrens' University Hospital James Geraghty of Molloy’s Lifestyle Pharmacies and Health Stores recently presented Temple Street Childrens' University Hospital and Mayo Roscommon Hospice with a cheque for €15,000.

The proud occasion was a result of a fundraising effort on behalf of James, who took part in the Marathon Des Sable in April, in aid of the two charities. The Marathon Des Sables is a six day, 151 mile (243km) endurance race across the Sahara Desert in Morocco and has been described as the toughest footrace in the World.

Temple Street Childrens' University Hospital and Mayo Roscommon Hospice both received €7,500 each as a result of a mass fundraising effort by the Molloy's Lifestyle Pharmacies and Health Stores Group.

After completing the once in a lifetime challenge that is the Marathon Des Sables and understanding the enormity of the event, James Geraghty has been overwhelmed by the response and support from his customers, associates, colleagues, family and friends. Commenting on the final fundraising results, James said: “I am humbled by everyone’s generosity and support.

I wish to thank each individual person who supported me in fundraising for this event. We are delighted with the final amount raised and are grateful for every single euro which was contributed to the cause; particularly in the current economic climate."

Irish Pharmacy Retailer

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Looking after yourself was never so easy Diagnostic test kits range • Multi Drug • Urine Infection • Bowel Health • Gluten Intolerance • Cholesterol Level • Stomach Ulcer • Menopause • Prostate Health • Female Chlamydia • Blood Glucose Level For more information contact Graham Anthony Tel 353 1 8222711 or visit www.grahamanthony.ie

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Affordable and rap home screening tests Looking after yourself was never so easy Diagnostic test kits range • Urine Infection • Bowel Health • Gluten Intolerance • Cholesterol Level For more information contact Graham Anthony • Stomach Ulcer • Prostate Health • Menopause • Blood Glucose Level Tel 353 1 822 2711 or visit www.grahamanthony.ie • Female Chlamydia • Multi Drug

IPR NEWS MD OF MEAGHER'S PHARMACY GROUP WINS PHARMACIST AND COMMUNITY PHARMACIST OF THE YEAR AWARDS, 2013 Dublin Pharmacist and Managing Director of Meagher’s Pharmacy Group, Oonagh O’Hagan, has won the ‘Pharmacist of the Year Award 2013’. She also received the title of 'Community Pharmacist of the Year' at the Irish Pharmacy Awards

IRISH SMEs NEED WEBSITES! Almost three-quarters (73%) of Irish SMEs without websites have voiced concerns about losing potential business to competitors that have already moved into the digital sphere, according to a new survey.

More than half of the SMEs surveyed revealed the reason they didn’t have a website was due to a lack of time, funds or knowledge to get one up-and-running.

The study, conducted by domain name registrar, Register365, also found that many small firms in Ireland assume it will be too expensive to create a website from scratch.

Two-thirds (61 %) of respondents were unaware that it can cost less than €100 a year to build and host their own website.

Stephen Ewart, marketing manager of Register365, said: “It’s clear from the results that SMEs need help taking their businesses online. In the difficult economic climate we’re in, businesses need to look at their online profile to gain competitive advantage wherever they can, ensuring they have a website to reflect their business offering.

Sourced from TaxAssist Accountants, Unit 1, New Bancroft Hall, Old Main Street, Tallaght, Dublin 24. For Tax advice, Tel: (01) 905 9002.

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Irish Pharmacy Retailer

GENERIC MEDICINE CAMPAIGN ACHIEVING GOALS Since the launch of understandgenerics.ie, with Gay Byrne at the helm, the public awareness initiative is achieving its goal of informing the public on the safety, quality and affordability of generic medicines.

Over 400 pharmacies nationwide have participated in the campaign. Previously, it was estimated that 68% of the public were unaware of measures to reduce medicine prices, with UK usage of generic medicine four times that of Ireland.

SCHOLL LAUNCHES THE `SCHOLL SOLE MATE' PROGRAMME Scholl’s Sole Mate Programme is a programme dedicated to enhancing pharmacists and counter staff with skills and expertise on foot care through training and ongoing support; all of which will help to engage with and confidently advise customers. The programme will also provide staff with the education and tools necessary to grow the foot care category in their Pharmacy.

How the Programme is run: The programme is run via a private Facebook page dedicated to Pharmacy staff where they can: • Ask foot related questions to an expert Scholl Podiatrist.

• Hear about new launches and learn more about the foot care category.

• Discuss customer experiences.

Joining the programme is easy and free – Simply contact Edwina at 091-387800 or edavoren@hagroup.ie.

IPR Childcare

THE ‘M’ FACTOR We talk to two Dublin-based mums about their experiences, and the pharmacy and alternative products that they can’t do without.

Catherine, mum of DaimhÍn, three and Emmet, ONE, is a stay-at-home Mum What aspect of having a baby were you the least prepared (as in healthwise/illness wise) for?

During both my pregnancies I had perfect blood pressure, however, after my second son was born I was diagnosed with low blood pressure following the birth. It soon returned to normal, but I didn’t think I’d have to monitor my blood pressure after the birth!

What products would you recommend to expectant mums to start stocking up on now?

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Irish Pharmacy Retailer

Babywipes, we never have too many in my house! Cotton wool, as many newborn babygrows as you can muster and sudocream!

Did your children suffer from any unexpected illnesses?

Did you find any particular conventional/alternative health remedy effective?

My second son suffered with Bronchiolitis at nine-weeks-old and was hospitalised for four nights.

We used an array of products: from calpol, saline drops and a bulb syringe to help him recover. Also, bringing him into a steamed-up bathroom helped clear the congestion.

Did you stick to any particular nutritional format during pregnancy?

I just tried to keep a balanced diet, which was difficult on my first pregnancy, as I had strong cravings for cake!

Did you find any particular formula good?

My first son had difficulty gaining weight with breast feeding alone, so it was recommended that I give him ‘top-ups’ of formula. I used Aptamil formula and he was soon gaining the required amount of weight!

ChildCare IPR Nicole, a Journalist and Publisher, has two daughters Isla, six and Mena, four What aspect of having a baby were you the least prepared (as in healthwise/ illness wise) for?

The way my house turned into a vomitorium! I was sick all day - every day, during both my pregnancies. No remedy worked. Obviously, you have to be careful when you are pregnant with medications, but I tried everything natural…ginger, seasickness bracelets, eating crackers every hour…nothing worked. With my second pregnancy, I continued to be sick for one month after my baby was born. I could never be a bulimic. I’d rather be very fat than get sick that much again!

What would you recommend for expectant mums to start stocking up on now?

I actually think that new mums buy too much in a panic. I don’t think you need even a third of what we all buy.

You know it’s gone wrong when you see baby kneepads for sale for when they start crawling. We all need to calm down and be sensible. The only thing you need to have for a baby is a good travel system, like a carrier/ carseat/pram combo that converts into a stroller down the line. The rest of the stuff you can make do. I have a friend from Chile who used a padded drawer instead of a Moses basket. Most Chileans do that. And the Scandinavians use a cardboard box for the same thing. I bought eco-nappies, but had them delivered to my house for no extra cost. But I had to, because my brother is an environmental scientist and I heard terrible stories about what normal nappies do to the environment. But one thing I did love was waterwipes.

They are a great product. They have no

weird chemical junk in them, and they aren’t expensive. And when you have a baby you need wipes all the time. Also, Sudocream is the one product that really does clear up nappy rash fast.

Materrania Organic nappy rash cream is also a great organic alternative. But there are a lot of good organic products out there that do the same thing.

Did your children suffer from any unexpected illnesses?

Did you find any particular conventional/alternative health remedy effective?

One of mine had terrible eczema that kept her awake scratching at night. It took me ages to work out what was causing it, because every child seems to have a different trigger. For mine, it was washing powder. I tried many different types, including mild and eco-types. But in the end I now wash

all her clothes and sheets in just hot water. And the eczema went away overnight. But in the meantime, I used Dr Organic Virgin Coconut Oil to calm the itch.

Did you stick to any particular nutritional format during pregnancy?

I ate whatever would stay down. At one stage, I was eating organic babyfood, because the texture was so smooth that it would help my stomach!

Did you find any particular formula good?

I never once used formula. I don’t even know how to make up a bottle!

But I had the luxury of working from home and stacking my work around my babies, so I was in a position of advantage when it came to breastfeeding.

Irish Pharmacy Retailer

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IPR Early Years & Pregnancy

Early Days Check out some of the latest products for your cherished pre, or post maternity customers!

POSTURE PERFECT

DRY BEDS! Drytime offers parents and children a safe, alternative treatment to bedwetting.

Drytime is a hop extract, originating from a plant called Humulus Lupulus, which helps children to control the urge to urinate or suffer leakage of urine, while sleeping.

Contact: Fannin Healthcare, Tel: (01) 290 7000, email: info@fannin.eu, www.fannin.eu Price: RRP: On Contact

Posture Plast helps by correcting your posture, preventing any future back problems. It's safe to use for pregnancy related back pain.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www. grahamanthony.ie Price: RRP: On Contact

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SILKY SMOOTH TanOrganic has formulated a one-of-akind self-tanning oil, which darkens the skin without any nasty chemicals. So it's very safe to use during pregnancy. Easily applied to the skin, it glides on like silk with an even finish, ensuring no streaks or tell-tale signs.

Contact: www.tanorganic.com Price: RRP: €24.99

Merumaya’s Youth Preservation Moisturiser™ SPF15 protects the skin from UV damage and dry-out. It has been clinically shown to help reduce skin dryness, fine lines and wrinkles. Great for a tired mum’s skin!

Contact: www.merumaya.com

RRP: From €36.50

A LITTLE SLEEP!

GOOD ‘UNS

This Works! 100% natural deep sleep pillow spray, is infused with lavender oil and is designed especially for use with children and babies, giving everyone a good night’s sleep.

Contact: Johnson Brothers Prestige Division, Tel: (01) 408 1521

gPants are colourful nappy covers that are designed to be used with biodegradable disposable inserts or cloth inserts. gPants are breathable and collectable. Wet-only disposable inserts can be home composted.

Contact: www.anniepooh.ie

Price: RRP: €19.50 14

PRESERVATION SOCIETY

Irish Pharmacy Retailer

Price: RRP: €17.99

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IPR Early Years & Pregnancy AN APP FOR THAT The Safe Dreams White Noise Sleep Soother can be downloaded for free onto any iPhone or iPad and currently consists of four sounds which are sure to lull your little one into a peaceful slumber in an instant.

Contact: www.safedreams.co.uk Price: RRP: Free

Rowex Ltd is pleased to announce the launch of Montelukast Paediatric 4mg, 5mg Chewable Tablets. For the treatment of mild to moderate asthma as add-on therapy in patients inadequately controlled on inhaled corticosteroids.

Contact: Freephone Rowex on: 1800 304 400 RRP: On Contact

PAMPERED

TOOTHY

Now, two of the Pampers range each has a new product innovation including Pampers® New Baby, Now With Wetness Indicator and Pampers® Active Fit, With New Ultra Soft Quilted Backsheet.

Contact: www.pampers.ie.

RRP: On Contact

Nelsons Teetha Teething Gel is a homeopathic gel which can help relieve teething pain.

Belladonna helps relieve flushed cheeks and dribbling, and aconite can provide relief from sore and tender gums.

Contact: www.wholefoods.ie

SLIMMING

WINTER PROTECTOR

A hydrating gel cream that provides powerful slimming and anti-cellulite effect, whilst firming skin resiliency. Shiseido has developed Fat Fighting Capsules, that breakdown, burn and prevent fat build-up.

Contact: Johnson Brothers Prestige Division, Tel: (01) 408 1521

Sambucol Kids combines two great immunity boosters: original Black Elderberry extract and Vitamin C. Research has shown that Sambucol® boosts immunity and also fights the illness by ‘coating’ the virus, giving the body a better chance of fighting it off.

Contact: www.wholefoods.ie

Price: RRP: €60.00

Price: RRP: €4.99

Price: RRP: €9.49

MORE HUMAN

MUCH MORE

Human+Kind all-in-one Wash-Off Facial cleanser comes with additional exfoliating, moisturising and skinenhancing benefits, leaving facial skin feeling silky smooth.

Contact: www.humanandkind.com

MorEPA offers one of the highest concentrated Omega-3 fish oils on the market, which means more Omega-3 nutrition, no fillers and fewer capsules to consume. 60 capsules.

Contact: www.morepa.ie

Price: RRP: €14.95 16

ASTHMA TREATMENT

Irish Pharmacy Retailer

Price: RRP: €29.99

Your Magazine NOW online!

www.irishpharmacyretailer.com Get instant access to industry information and advice for your pharmacy retail business

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� Online Magazine � Industry News � Product’s � Interviews � Business News & Advice

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RETAILER

THE INDEPENDENT B2B MAGAZINE FOR IRISH PHARMACY RETAILERS

IPR Early Years & Pregnancy NEW NAME

MAMA’S LEGS

Bepantiseptic™ is an antiseptic and analgesic ointment for the effective treatment of minor cuts and grazes, stings and insect bites, minor burns, scalds and blisters, spots and chapped and rough skin.

Contact: www.bayer.ie

Mama Mio Lucky Legs Cooling Serum is a mini spa-treatment-in-a-bottle. It quickly revives tired legs and de-puffs swollen feet. Packed with energising oils and refreshing spearmint, it boosts circulation. Perfect for the later stages of pregnancy.

Contact: www.mamamio.com/uk

RRP: From €4.49

DE-STRETCH MaterniCare fights against the appearance of stretch marks. Its nourishing protecting formula is particularly popular with mumsto-be for its light fragrance and cooling feeling on application.

Contact: Forum Health Products Limited, Tel: +44 (0)1737 857700 health@forumgroup.co.uk Price: RRP: €14.99

CALM DOWN Burt’s Bees Baby Bee calming lotion gently softens and moisturises baby’s skin, while its botanical, fragrant blend of lavender and vanilla surrounds baby with a scent that soothes and relaxes.

Contact: The Natural Medicine Company, Tel: 045-865 575, Fax: 045-865 827.

Price: RRP: €11.95

LOVELY LOCKS Perfect for children of all ages and all hair types, Love Boo Soft & Shiny Shampoo and Conditioner contains argan oil, known for its hair softening properties, helps leave hair silky and ultra-glossy, while coconut, fig and papaya extract strengthen and condition making brushing a breeze!

Contact: www.loveboo.com Price: RRP: €10.58

TESTED Urinary tract infections can be discovered and stopped using this self-check system. Other tests include: Cholesterol, Gluten, Bowel Health and Chlamydia.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie Price: RRP: €20-29.95

RETINOID

SAY CHEESE!

REN Bio Retinoid Anti-Aging Cream is a breakthrough cream that delivers retinol quality results minus the irritation while also enhancing the skin’s vitality and radiance. Perfect for a post-pregnancy boost!

Contact: www.renskincare.com

‘Fluor-kin’ is a patented, child-friendly mouthwash and toothpaste combining Fluoride and Calcium, to give superior and advanced protection against cavities and plaque. Its patented formulations have been specially created for children.

Contact: info@pamex.com

Price: RRP: €50.00 18

RRP: From €19.00

Irish Pharmacy Retailer

Price: RRP: €5.03

to your Autumn fair than ever!

Giftware Tabletop Jewellery Home With a new hall added you will find more displays, more creativity, more new ideas, more support & a lot more product that ever before.

18 - 21 August 2013, Citywest International Events Centre

RESOURCE is the new visual experience at this year’s fair for savvy retailers. See 20 before-and-after upgrades of real Irish stores on the RESOURCE Big Screen each day.

Register Now. Visit www.autumngiftfair.com

IPR FRONT COVER FEATURE

A Self-Tanning Innovation Self-tans can dry out the skin. However, since its launch, TanOrganic’s SelfTanning Oil has been praised by an army of beauty bloggers and glossies for its fabulous moisturising properties

I

t was recently awarded ‘Facial Tan, 2013’ by RSVP Magazine.

Made with a unique blend of plant oils, including: Borage seed oil, Argan oil and Orange peel oil - Tan Organic’s Self-Tanning Oil has a subtle citrus fragrance.

Formulated with natural oils, it instantly illuminates the skin with an irresistible radiating glow. Completely natural and organic, this self-tanning oil darkens the skin without any nasty chemicals or synthetic smell.

Interestingly, in this self-tanning case, hands are better than mitts to apply the oil. Imagine a product that gives you a natural-looking tan, while deeply nourishing and hydrating your skin leaving a deeply moisturised finish which glows, and lasts for days.

Unique Selling Points: � World's First Self-Tanning Oil. � Hydrating and skin nourishing with no synthetic colors, no synthetic preservatives and no parabens. � Natural looking tan � Subtle citrus fragrance � Simply apply like any other body oil, and wipe your hands with a baby wipe when you finish.

While we all enjoy the sun on our bones, many of us protect our face from the sun’s harmful rays.

TanOrganic Self-Tanning Oil is the perfect solution to give you a natural glow all year around. The new tanning oil absorbs quickly, hydrating dry skin with an innovative combination of

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Irish Pharmacy Retailer

'TanOrganic’s Self-Tanning Oil has been praised by an army of beauty bloggers and glossies... ...It was recently awarded ‘Facial Tan, 2013’ by RSVP Magazine.'

Aloe Vera and natural plant oils, which protects the skin with easily absorbed antioxidants. Aloe Vera possesses incredibly moisturising properties.

Studies show that Aloe Vera improves the skin’s ability to hydrate itself, aids the removal of dead skin cells and has an effective penetrating ability.

TanOrganic Self-Tanning Oil is great news for those of us who want a radiating tan all year round, without the harmful effects of UV rays. Selftanning oils are the future of self-

FRONT COVER FEATURE IPR tanners, as they don’t dry out the skin and ensure your skin stays super-soft.

Cosmetic lovers have been shifting from water-based lotions to moisturising body oils over the past few years. The same path is predicted to eventually follow for self-tanning products.

Expert Tips & Tricks for TanOrganic Self-Tanning Oil from its creator, Noelle O’Connor: � Exfoliate skin prior to the first treatment and apply after showering. � TanOrganic Self-Tanning oil is to be applied with the hands. There is no need to use a mitt as the oil spreads more evenly to skin when applied with the hands. � Avoid the eyebrows and hairline. � Remove the excess from the palms of your hands with a baby wipe, thus leaving colour on the backs of

your hands not having white hands. � To avoid streaks and uneven application, make sure you apply the tanning oil onto the skin and massage lightly, making sure you blend it in evenly. � Re-apply 6-8 hours later, or the following day if you would like a little more colour. � Once you are happy with your

desired colour then you can repeat 2-3 times a week - depending on the colour you wish to achieve.

Contact: www.tanorganic.com for more details

by miles at its easier central location and an added hall of new Autumn ideas!

Giftware Tabletop Jewellery Home Spin directly off the motorway system – or Luas - to a modern venue with great services and free parking & more exhibitors with new products for Christmas and New Year.

18 - 21 August 2013, Citywest International Events Centre

RESOURCE is the new visual experience at this year’s fair for savvy retailers. See 20 before-and-after upgrades of real Irish stores on the RESOURCE Big Screen each day.

Register Now. Visit www.autumngiftfair.com

Irish Pharmacy Retailer

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Out of Sight...

Research has shown that sales of companies who advertise aggressively through a recession rise 256% over those that don’t, so can you afford not to advertise?

Out of Mind...

Call us now to discuss your advertising requirements and ensure your brands are seen.

Advertising Deadline: 10th October Irish Pharmacy Retailer 01 4626429 or advertising@irishpharmacyretailer.com

IPR HR

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Irish Pharmacy Retailer

HR IPR

Pregnancy - and the workplace Pregnant employees and their employers have certain mutual responsibilities. Peninsula Business Services looks at the important issues.

I

f an employee tells you that she is pregnant, you have certain additional health and safety responsibilities towards her. Pregnancy is a part of normal everyday life, not an illness. Many women work during pregnancy and return to work while they are breastfeeding. In the workplace, there may be hazards which affect the health of the woman, or the developing child and the Pregnant Employees Regulations of 2007 has been enacted to provide specific protection.

Employee’s Responsibilities An employee must inform their employer that they are pregnant, and provide the appropriate medical certificate stating their condition. She may choose to inform her employer through her supervisor, or by having a doctor directly contact the employer. As the earliest stages of pregnancy are the most critical for the developing child, it is in the employee’s interest to let her employer know she is pregnant as soon as possible.

Employer’s Responsibilities Pregnancy often goes undetected for the first 4-6 weeks, therefore generic risk assessments covering the work activities carried out by women of child bearing age should be undertaken by the company. Health and safety legislation requires that specific risk assessments are carried out for new and expectant mothers.

Where a risk to a pregnant employee or the foetus is identified, every action possible should be taken to remove the

risk. In the event that the risk cannot be removed, then the employee’s working conditions or hours should be altered, or the employee relocated to a job that is free from such risks. In the event that neither course of action is possible, then the employee should be granted health and safety leave.

Pregnancy often goes undetected for the first 4-6 weeks, therefore generic risk assessments covering the work activities carried out by women of child bearing age should be undertaken

Control Measures Once notified of a pregnancy, specific risk assessment relating to the pregnant worker’s work tasks should be carried out. These should be discussed with her, and any alterations necessary to her work schedule agreed. The risk assessment should be reviewed on a regular basis during the pregnancy.

Working conditions may be altered in numerous ways, for example by: � providing the opportunity to alternate between sitting and standing positions, or provide rest breaks; � supplying lifting equipment to reduce manual handling; � restricting or re-allocating duties so that heavy objects are not lifted by new or expectant mothers; � introducing control measures such as physical containment, hygiene practices and vaccination to protect against biological hazards; � excluding new and expectant mothers from the workplace or relocating them so that they are not exposed to infectious biological agents or harmful substances; and � Reviewing working hours or shift patterns to reduce risk.

While a pregnant employee is a common and natural occurrence, many businesses do not have any policies or procedures in place to deal with any issues which may occur. If you need advice on how to carry out the assessment or any other factors contact Peninsula Business Services on 1890 252 923 and quote Irish Pharmacy Retailer magazine.

Irish Pharmacy Retailer

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The heART of beauty, spa & Wellness Confirm your attendance to the industry showcase of the season.

Register for your free ticket at www.professionalbeauty.ie and quote lucky ticket number IP1 for a chance to be a winner at the show.

Join the Conversation: @PRo_BeAuTy PRofessIonAlBeAuTyuK PRoBeAuTy PRoBeAuTy

scAn To geT youR fRee TIcKeT

IPR nutrition

Give it Some Heart!

Resident Dietician for Molloy’s Lifestyle Pharmacies & Health Stores, Caroline Brosnihan outlines the role that Dieticians and Pharmacists should play in the fight against cardiovascular disease.

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Irish Pharmacy Retailer

nutrition IPR

P

harmacists, Dieticians and pharmacy staff each play important roles, but their efficacy increases when they work together. Being part of a team means filling a valuable role. The best teams have people who complement each other and push the group’s performance beyond that of the individual. In a pharmacy setting, this concept is especially important.

A healthy diet and lifestyle are the best weapons to fight cardiovascular disease, and members of Molloys team are committed to help all the community to eat a heart healthy diet.

Healthy eating and an active lifestyle are proven methods to reduce your risk of cardiovascular disease. Dieticians work in a variety of clinical and community settings leading nutrition interventions to reduce cardiovascular disease.

Coronary Heart Disease is one of the leading causes of death in Ireland. One of the risk factors is high cholesterol, as it causes fatty deposits to build up in the arteries making it harder for the heart to pump blood around the body. Cholesterol is a fatty substance required for many vital body processes. As well as being a structural component of all cell membranes, it is used by the body to produce some hormones, and it is a precursor to bile acids, which are vital for fat digestion.

As a Dietician, I will assess the patient's diet and implement cholesterol lowering advice where appropriate. Reducing cholesterol levels by 1% can lower the risk of heart disease by 2%. Also, by just eating healthy it is possible to reduce cholesterol levels by 10%!

The main focus for a cholesterol lowering diet is reducing the total amount of fat you eat, as well as the saturated and trans-saturated fat.

Replacing saturated fats (e.g. fatty and processed meats, full-fat dairy products, cakes, biscuits, etc.) with a small amount of polyunsaturated

fats (e.g. vegetable oils) and monounsaturated fats (e.g. rapeseed oil, nuts etc.) will lower LDL and increase HDL cholesterol.

Diet plays an important role in maintaining a healthy heart, but there are many other factors that are linked with heart health. Other factors include smoking, being overweight, and high blood pressure.

It is also recommended to increase omega-3 in your diet. Oily fish (e.g. salmon, trout, mackerel, herring and sardines) is the richest form of omega-3 and can help to reduce cholesterol. Fibre has been shown to reduce LDL cholesterol, by decreasing the amount of cholesterol absorbed by the intestine. It is also recommended to increase fruit and vegetables to at least 5-a-day and have a handful of unsalted, uncoated nuts per day, e.g. walnuts, pecans, almonds, brazil nuts, etc.

Plant sterol and stanol esters are

also regularly promoted as cholesterol lowering products. They compete with cholesterol in the gut and inhibit the absorption of cholesterol. They are effective in lowering cholesterol levels.

Another factor to consider in relation to coronary heart disease is high blood pressure. High blood pressure has been linked with high salt intake. Therefore, it is recommended to avoid adding salt to foods, and reduce the consumption of foods which contain a lot of salt, e.g. bread, packet soups, processed meats and cheese. A high salt intake translates to >1.5g per 100g. Also, customers and clients can get their blood pressure checked (free of charge) at Molloy's Lifestyle Pharmacies & Health Stores.

Diet plays an important role in maintaining a healthy heart, but there are many other factors that are linked with heart health. Important factors include smoking, being overweight, and high blood pressure.

As a Dietician, I recommend small manageable changes to stay physically active, weight loss (if required) and a cardio-protective diet.

We believe that everybody should invest in their health, but appreciate that it can be expensive therefore cholesterol testing is available at a very reasonable cost at Molloy's Lifestyle Pharmacies & Health Stores.

The cholesterol test identifies the patients’ total cholesterol, HDL (good) cholesterol, LDL (bad) cholesterol and triglyceride level.

Caroline Brosnihsn runs a successful weight loss programme named Steps4Success. She also has a facebook page which she regularly updates with healthy eating tips: www.facebook. com/Steps4Success00. Caroline is also available to do group talks to workplaces/clinics/health professionals/ teams e.g. sports teams, etc. Caroline can be contacted by logging onto www. molloyspharmacy.com and clicking on ‘ask the dietician’.

Irish Pharmacy Retailer

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IPR TEEN HEALTH & Beauty

autumn's WISHLIST! Some great youth-based product suggestions for your pharmacy this Autumn.

RASPBERRY

CLEAN THE GAPS

Protect against heat with this antifrizz, strong-hold mousse. This product provides a conditioning base to prevent excessive dry, damaged hair as a result of the heat from blow-drying.

Contact: www.premium.ie

Price: RRP: €7.99

Price: RRP: On Request

SPOT STOPPER

TANITY

Normaderm from Vichy contains Hyaluronic Acid to create a plasterlike effect on the skin which isolates imperfections, reduces bacterial contamination and stops spots in their track.

Contact: www.vichy.ie

Suitable for all skin tones, Tantastic Self Tanning Liquid adjusts to your customer’s natural complexion, resulting in a natural tan that will last for 7 days.

Contact: Bodyscent International Ltd www.bodyscent.ie.

Tel: 056 776 7000

Price: RRP: €10.00

Price: From €3.99

THE FAKER

COCOA BALM

Fake Bake tans instantly as it's applied and develops into an even tan; it is fast drying and absorbent, and will not stain clothes. It fades evenly, leaving no residue behind.

Contact: Chic Salon Supplies on 071 912 7396, or log onto www. chicsalonssupplies.com

This Cocoa Butter Balm helps the skin to stay silky soft, due to its super-hydrating abilities.

Contact: www.ziaja.com

Price: RRP: €31.90 30

An interdental brush cleans between the teeth, where a toothbrush cannot reach. Use daily as a complement to your regular toothbrushing, to keep gums and teeth healthy.

Contact: www.tepe.com

Irish Pharmacy Retailer

Price: RRP: €4.50

TEEN HEALTH & Beauty IPR CORN FREE

PRIMED

The Scholl Corn 2-in-1 Treatment Pen offers a revolutionary, highly effective and fast acting way to treat corns. The dual action pen contains a gentle scraper and targeted removal liquid that removes the corn.

Contact: www.scholl.ie

Proactiv® Smoothing Primer glides on smoothly with gel-like ease, but acts like a powder, absorbing excess oil throughout the day. The smoothing primer creates an invisible matt finish, perfect for long lasting make-up.

Contact: www.premium.ie

Price: RRP: €11.99

Price: RRP: €16.99

EYEBRIGHT

DEBS BEAUTY

Polaroid's unique contactspod contact lenses packs contain 2x contacts pods & 5x - all individually wrapped. The travel pack is the perfect way to ensure convenient and sterile travel use when abroad.

Contact: www.premium.ie

Frontcover’s ‘Colours of the Catwalk Metallics Collection' contains everything a debs girl needs for her night out: metallic eyeshadows, soft pink blusher, nail polish, Kohl eyeliner and two lipsticks in a high quality 'book palette'.

Contact: Cofri Cosmetics Limited. Tel: (01) 833 1636

Price: RRP: €12.95

COLOUR CORRECTOR KARORA CC cream is a selfadjusting and blendable cream formula which evens out skin tone, and enhances your natural colour while providing coverage that reduces redness and hyperpigmentation.

Contact: www.karoracosmetics.com Price: RRP: €24.99

Price: RRP: €18.99

NEON LIGHTS Ice Neon shades from Model’s Own is available in five neon shades: Pukka Purple, Bubblegum, Pink Punch, Luis Lemon and Toxic Apple.

Contact: www.modelsownit.com Price: RRP: On contact

STROKE OF GENIUS

TAN ORGANICALLY

The Brushstrokes Foundation Brush is designed specifically for liquid and cream foundation application. This synthetic hair brush with the rounded end shape applies foundation evenly for perfect coverage.

Contact: Cofri Cosmetics Limited.

Tel: (01) 833 1636

TanOrganic’s original tanning lotion is certified organic and fades evenly over seven days. It’s the perfect natural tan for a debs and for the festive season!

Contact: www.tanorganic.com

Price: RRP: €15.00

Price: RRP: €19.99 Irish Pharmacy Retailer

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IPR TEEN HEALTH & Beauty BB’D Shiseido’s new BB Cream is a multifunctional cream with a make-up effect and skincare benefits, for bright, vibrant looking skin - that is moisturised and protected against UV damage.

Contact: Johnson Brothers Prestige Division. Phone: (01) 408 1400 Price: RRP: €38.00

THE HELIX A.Vogel Helix Slim can be a wonderful little slimming helper.

With artichoke extract as its main ingredient, it helps to stabilise blood sugar levels, thus conquering cravings and boosting satiety.

Contact: www.wholefoods.ie Price: RRP: €10.50

WINTER COLOURS

HANSEN

Check out the new launch of Art Deco’s Autumn/Winter Fashion Colours 2013: The new Fashion Colours are inspired by the motto 'Western Feeling meets Asian Spirit'.

Contact: www.chleo-enterprises.ie

Sally Hansen’s soft tones will suit any pastel debs dresses this Autumn season. Beautiful for office wear too.

Contact: Natural Medicine Company, Phone 045 86 5575

Price: RRP: On Request

Price: RRP: €8.95

MINI

POWDER STYLER

St Tropez’s award-winning mousse now comes in a compact minimousse. Ideal for topping up your tan when you are away.

Contact: www.premium.ie

Create instant texture with this fine, dry powder which gives lasting style with no stickiness. Apply on to hands or directly on to dry hair and comb through with fingers for a natural, matte finish Contact: www.premium.ie

Price: RRP: €12.99

Price: RRP: €9.99

IN THIS ISSUE: LOYALTY SCHEMES • HR • WINTER REMEDIES • THE PERFECT PITCH

Date for your diary Advertising: October 10th email: advertising@irishpharmacyretailer.com Editorial: October 3rd email: news@irishpharmacyretailer.com

32

Irish Pharmacy Retailer

T H E I N D E P E N D E N T B U S I N E S S M AG A Z I N E F O R I R I S H P H A R M AC Y R E TA I L E R S

Winter issue deadlines:

pharmacy IRISH

ISSUE 5 | VOLUME 2 | AUTUMN 2013 €5.20

RETAILER

Food Food Intolerance Intolerance Test Test

Call: 021 491 8791 Call: 021 491 8791

64 Foods or 120 Additives 120 Foods + 15 Additives OTHER SERVICES:

Coeliac Test Test and “Free Radical” Coeliac Radical”Test Test

www.pure-aidhealthcare.ie

Analysed by Microtrace Diagnostici

IPR Women’s Health & Beauty

Autumn Must-Haves Check out what you need to stock in the last two quarters of the year!

Flawless FINISH

INTENSIFY

Elizabeth Arden’s Flawless Finish provides longlasting controlled coverage with a satin finish.

Contact: Bodyscent International Ltd www.bodyscent.ie Price: RRP: €14.95

Price: RRP: €8.50

STROKED

ARTFUL

The Beauty Strokes Face Powder Brush is made of soft 100% natural hair for the ultimate in face powder application. The super-size brush hair creates a sheer and smooth face powder finish.

Contact: Cofri Cosmetics Ltd, on (01) 833 1636, or email: info@cofri.ie

This silicone-free make-up base from Artdeco mattifies the skin, minimises pores and perfects the complexion before make-up is applied.

Contact: www.chleo-enterprises.ie

Price: RRP: €20.00

MULTI USES OilArganic by TanOrganic is a multi-use oil, which can be used all over the body, straight out of the shower. It’s also a great hair serum.

Contact: www. tanorganic.com, or call (01) 45480 820.

Price: RRP: €24.99 34

La Roche Posay’s Hydraphase Intense Mask is enriched with Hyaluronic Acid Fragments and La Roche-Posay Thermal Spring Water, offering immediate soothing and intense hydration.

Contact: www.larocheposay.ie

Irish Pharmacy Retailer

Price: RRP: €20.60

SLIM DOWN

Developed in Denmark 30 years ago, the Nupo diet of meal replacements shakes, soups and bars, is a weight loss programme that is the perfect solution to many of the challenges that face dieters in Ireland.

Contact: www.nupo.ie or call 1850 887 886.

Price: RRP: €10 Per Day

EXCLUSIVELY AVAILABLE FROM YOUNGBLOOD MINERAL COSMETICS IRELAND FROM SEPTEMBER COFRI COSMETICS 1 FURRY PARK RD KILLESTER DUBLIN 5 TEL: (1) 833 1636

IPR Women’s Health & Beauty NIGHT ROSE

MATTE PROTECTION

Trilogy’s Rosapene™ Night Cream enriched with Trilogy’s unique, trademarked antioxidant complex Rosapene™, a certified organic blend of repairing rosehip oil to fend off the aggressions of the day.

Contact: www.trilogyproducts.com

Anthelios SPF 30 is the first sun protection fluid from ANTHELIOS, specially created for oily or acne prone skin with a long-lasting matte finish.

Contact: www.larocheposay.ie

Price: RRP: €32.95

Price: RRP: €19.50

EYE BEAUTY

SCRUBBED UP

Ogra’s Nourishing Avocado Eye Cream is a rich highly concentrated formula of antioxidants which helps to lift, hydrate and de-age fragile eye skin.

Contact: Cofri Cosmetics Ltd, on (01) 833 1636, or email: info@cofri.ie

Perfect for pre-tanning, Green Angel Seaweed and Apricot Facial Scrub and Green Angel sea salt and essential oil Body Smoothers refine and exfoliate the skin beautifully.

Contact: www.greenangel.ie

Price: RRP: €24.00

Price: RRP: €20/30

STRONGER

DR. VOGEL

Subjecting hair to heat damage, chemical dyes and heavy hair pieces on a daily or weekly basis can wreak havoc on your roots. Viviscal nourishes weakened, thinning hair and promotes existing hair growth.

Contact: www.viviscal.ie or phone 1890 601801

Menosan Menopause Support offers general nutritional support for all stages of the menopause.

It’s a specially formulated food supplement combining soy isoflavones, magnesium and hibiscus extract.

Contact: www.wholefoods.ie

Price: RRP: €49.95

CLEANER

BLUE BERRY

Vichy Normaderm Micellar Solution is the perfect gentle cleanser for sensitive yet blemish prone skin. It clarifies the skin before moisturiser is applied.

Contact: www.vichy.ie

Yes to Blueberries Daily Repairing Moisturiser with SPF 30, is clinically proven to help boost natural collagen production and aid skin rejuvenation.

Contact: www.yestocarrots.com

Price: RRP: €13.35 36

Price: RRP: €15.50

Irish Pharmacy Retailer

Price: RRP: €20.37

SPECIAL OPENING SPECIAL OPENING

Package for Pharmacies Package for Pharmacies

SPEND €1800

on the Top 20 sellers & receive FREE retail products worth €1200 PLUS a FREE STAND worth €800

Tests prove

+63% SKIN HYDRATION when used with AROMESSENCE™ NÉROLI*

For more information contact Graham Anthony Tel 353 1 822 2711 or visit www.grahamanthony.ie

IPR Women’s Health & Beauty SUNTASTIC Decléor Aroma Sun Expert SelfTanning Milk Natural Glow for Face & Body develops into a natural tan, with flower and essential oils as its moisturising base.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie Price: On Contact

POWDERFUL Instant Tan Bronzing Powder (SPF 6) is an ultra-fine, matte powder. It can be dusted over the face and body, to give that instant summer glow.

Available in both Sheer Copper and Sheer Gold.

Contact: www.bodyscent.ie, Tel: 056 7767000 Price: RRP: €8.95

No More Bumps Brand new to the market - Bump eRaiser is a new range of products which promise to make ingrown hairs after waxing a thing of the past.

Contact: BAAM Cosmetics on 01 450 7573, or Email: anne@baamcosmetics.ie,

Price: RRP: €22

YOUNGBLOOD Check out this fabulous stand containing the Youngblood makeup range. The range officially launches in September 2013. It’s a premium cosmetics line that is mineral, natural and vegan.

Contact: Cofri Cosmetics Ltd, on (01) 833 1636, or email: info@cofri.ie Price: RRP: €22 38

Irish Pharmacy Retailer

TOOTH WHITE OH! White Teeth Whitening products are the safest and most effective solutions for whitening teeth 100% cosmetic (EU compliant) whitening formula Contact: Ear Sense on: 021 4320337, Email: info@earsense.ie

Price: On Contact

PRETTYIFYING Frontcover’s 'Hot Shades, Cool Colours' is a selection of matte and shimmer shadows for the perfect eyeshadow contour.

Contact: Cofri Cosmetics, (01) 833 1636

Price: RRP:

EMOTIONAL EATING Tackling the emotional aspect of weight gain can be the key to success for many. The Bach Emotional Healing Kit containing the flower essences Chestnut bud, Crab apple and Cherry plum can help deal with emotional or comfort eating.

Contact: www.wholefoods.ie Price: RRP: €12.95

BB SPECTACULAR Decleor’s recently launched BB Cream is a true 24-hour moisturiser with all the benefits of a foundation.

It's gaining a reputation as a gamechanging skin beautifier.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie Price: RRP: €35

Explore a world of Heavenly Cosmetics!

Pro-tec Sales & Marketing Ltd., Eastcliffe House, Glanmire, Co. Cork, Ireland. t. 021 482 0846 | m. 086 253 4997 | e. info@pro-tecsalesmarketing.ie

www.mememecosmetics.ie Distributors for the MeMeMe range in the Republic of Ireland & Northern Ireland

IPR Business Of Retail

5Loyalty

Steps to

Retail Expert John Hogan looks at how create success with customer loyalty.

M

any Pharmacies have introduced Loyalty Schemes and others are wondering whether this would be a beneficial initiative for them. Often, these are introduced as a defensive measure because a competitor has one. Experience has shown that there is an initial burst of activity once introduced, followed by a steady decline in interest from both the customers and the retailer. Why is this? Most loyalty schemes are what are called: ‘one to many’, they are good 40

Irish Pharmacy Retailer

at tracking the loyalty points built up, making bulk offers and for generic promotions. Research has shown that these do not engage customers and they eventually stop using them and are left with a niggling feeling that they are missing out. You don’t want your customers feeling uncomfortable.

It really does not need to be this way, with the right approach and technology, customers can become really engaged with you and it can produce a steady flow of new custom, which gives you a big competitive advantage.

John Hogan

John Hogan is a founder of Real World Retail, a new software service for retailers. To arrange a business consultation to help your business, you can contact John on (01) 4270349, or email him: john. hogan@realworldretail.com

Business Of Retail IPR Plan Unless the extra business is more than the cost of the system, it probably makes no sense to go down this route. Your costs will be the cost from the Loyalty Card supplier, your marketing collateral and your redeemed points cost. These will be big enough. Where is the payback going to come from? You will need to get a higher transaction value for the same number of transactions, or more transactions from more frequent customers’ visits and perhaps attract new customers. In my opinion, this will work only if you have a strong mix of fragrance/cosmetics/gifts - or you have a significant number of front of shop customers.

Both of these areas have significant profit potential to be tapped, areas such as OTC much less. Don’t start until you have a proper trackable written plan of where your payback will come from.

Launch Although this is time consuming, it's probably the part that you will enjoy the most. Shop staff are motivated by this, and generally, there is very good initial success in building up a good database. It is critical that customer details are collected at the time of handing the card to the customer; do not assume that they will register online. Ensure both email addresses and phone numbers are recorded accurately.

Engage The reason most loyalty schemes do not succeed is that there is no proper engagement with customers.

For example, I have a certain sandwich franchise loyalty card that I no longer use - because they just spam me with my points tally and non-relevant offers. These offers are for meat products even though my purchasing history would show I am a vegetarian. As customers, we do not want to be spammed with across the board offers; we want to be engaged with. Consider these: � An offer of a Flu vaccine for those that bought cold & flu remedies from you last year. � Information on your dispensary services to those that have not had any prescriptions filled with you in the last year. � Offers to Mothers who have previously bought baby items.

Other Tactics If you have a competitor doing a special offer, you can match or beat that offer within 24 hours, but only to the people who it is relevant to, e.g. Clarins’ customers for a specific store only. This will be more successful than the competitor’s offer as your offer is more relevant and less annoying. Other general tactics will include birthdays, Pre-launches etc. Discuss loyalty with your suppliers too; they will often fund your offers in return for consumer and sales feedback.

Assess Not everything works, even the top retailers trial offers until they find the ones that work, then they roll them out to wider audience. You will need to assess what is successful. Are you getting the payback that you planned for? Keep the successful promotions and dream up new ones to try out next. This is a journey, but it is one that will add to your bottom line and give you real competitive advantage. At Realworld Retail, we provide analytics for loyalty systems to provide this one-to-one marketing ability. You can get Clubcard functionality in a way that is very easy to use for your own business.

Irish Pharmacy Retailer

41

IPR Male Health and Grooming

A MAN’S WORLD Men need protected skin in the Autumn and Winter, as well as nutritional back-up. Check out some options for your customer.

NO CIRCLES

HAIRED UP

For dehydrated dull skin and dark circles - Vichy Homme Hydra Mag C+ helps male dehydrated skin and combats dark circles. It’s enriched with a combination of Vitamin C and Magnesium to fight daily aggressors, which can leave the skin dull-looking.

Contact: www.vichy.ie

Nourkrin® is a scientificallyproven, safe and natural, drug-free food supplement specifically formulated to nourish the hair and support the normal hair growth cycle, thus stopping hair shedding and promoting existing hair growth.

Contact: www.wholefoods.ie

Price: RRP: €17.50

WOODY A traditional style wooden shaving brush that enhances the foamy lather of your shaving cream and feels soft on your skin.

Contact: www.bodyshop.ie

Price: RRP: €9.50

VIT D

CALMER For men suffering from stress, Higher Nature Balance for nerves contains essential amino acids, vitamins and theanine for maintaining a calm outlook!

Contact: www.wholefoods.ie Price: RRP: €9.65

SHAVED Taking a Vitamin D Supplement such as Adult D3 has many benefits, particularly for muscle health. Good muscle health is imperative to help prevent falls and fractures.

Contact: www.shieldhealth.ie Price: RRP: €10.95

42

Price: RRP: €49.95

Irish Pharmacy Retailer

Decleor’s Express Shave Gel with Essential Oils transforms into a creamy foam. It calms, purifies, cleanses; reduces beard growth, energises and refreshes.

Contact: Graham Anthony & Co Ltd. Tel: +353 (0) 1 822 2711 Price: RRP: €23.50

ElectronicPharmacyBusiness Securing The Future of Independent Pharmacy

Secure Your Future Today • • •

Lock In Loyalty Stop Losing Customers Increase Revenue - Customers Spend -

Footfall

Call 021 242 8343 www.pharmacybusiness.ie

IPR Male Health and Grooming ZENED OUT

ULCER CHECK

Shiseido’s Zen is an Aquatic Citrus Woody Scent. Direct, fresh, quintessentially masculine in an 100ml limited edition. A fresh take on the iconic Zen for Men bottle, with a sleek, modern edge.

Contact: Johnson Brothers Prestige Division. Phone: (01) 408 1400 Price: RRP: €63

MICRO’D

As the majority of stomach ulcers are caused by bacteria, the Self-Check Ulcer test is perfect for getting to the bottom of ulcer-induced symptoms.

Contact: Graham Anthony & Co Ltd. Tel: +353 (0) 1 822 2711 Price: On Request

SHISEIDO MAN

The Emjoi MICRO Pedi gently, yet effectively buffs away callused and coarse skin with a unique roller action, doing the job of many products in one.

Contact: www.lifes2good.ie, 1890 25 24 31

A powerful age-defying concentrate that instantly provides firmness, resilience and an energised appearance. It improves fine lines, sagging and dryness - but also controls oil.

Contact: Johnson Brothers Prestige Division. Phone: (01) 408 1400

Price: RRP: €49.95

Price: RRP: €67

DEEP SEA

NO BULL

A sea inspired, seaweed infused product set from professional brand Thalgo including a scrub, a regenerating cream and an aftershave balm.

Contact: www.thalgo. ie

Bulldog Original Face Scrubs brightens up thicker male skin by taking a layer of dead skin cells off.

Contact: www.meetthebulldog.com

Price: RRP: €50

Price: RRP: €7.25

IN THIS ISSUE: LOYALTY SCHEMES • HR • WINTER REMEDIES • THE PERFECT PITCH

Date for your diary Advertising: October 10th email: advertising@irishpharmacyretailer.com Editorial: October 3rd email: news@irishpharmacyretailer.com

44

Irish Pharmacy Retailer

T H E I N D E P E N D E N T B U S I N E S S M AG A Z I N E F O R I R I S H P H A R M AC Y R E TA I L E R S

Winter issue deadlines:

pharmacy IRISH

ISSUE 5 | VOLUME 2 | AUTUMN 2013 €5.20

RETAILER

The Perfect Solution for Pharmacists Designed by an Irish Pharmacist for Irish Pharmacists Benefits for Pharmacists and Patients 5/31/13

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ail.com ypharmacy@gm Email: dmurph .ie Web: www.tinytoes

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cy Murphy's Pharma Centre, ale Shopping Unit 1, Riversd n, Co. Cork Mill Road, Midleto 0 Ph: 021 463606 9 Fax: 021 463975

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dotted line above. please fold at strip. printed out dosage,the reverse side of this blue After you have Pack. tape to of top of Blister double sided to underside Apply strip of of tape and apply Peel off top layer

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Saves Time • Money • Labour

Improves Patient Care

Easy to Change Medication mid-way through cycle

Personalised with Pharmacy Name, Address Details + Logo Free Training

System includes:Colour picture of drug Description of each drug & medical indications

Nu-Life Monitored Dosage System (MDS) from Virginia Medical Supplies is relatively new to the market. Pharmacists have found that it saves them time and money. It also makes it easier for patient compliance as it includes a FREE programme that produces a ‘Medicines Explanation and Instruction Sheet’. This shows a picture and description of the drug which is very user friendly for both pharmacist and patient. One of the core advantages is that if medication changes mid-cycle, the pod to be changed is simply popped, the medication changed as required and a new seal replaced on the pack.

To view a video of how Nu-Life works go to www.virginiamedical.ie

What Pharmacists Say

Jane Fleming MPSI, Murphy’s Pharmacy, Midleton, Cork said: ‘‘We find the Nu-Life blister packs fantastic. It saves staff a huge amount of time as it makes dispensing much faster. Gone is the need to stick labels on charts and write in the drug description. This has all been taken away as the computer application that comes free with Nu-Life does it all. We just have to print out the instruction page. The patient details are on the computer and ready for the next month. We cannot believe how simple and fast the system is. Also if we have to make a change midcycle, it only takes 30 seconds to pop the pod, put in the new tablets and replace the seal. This is a huge time saver for us”.

Colin Deeny MPSI, Inish Pharmacy, Carndonagh, Co. Donegal said: ‘‘We find Nu-Life much easier to use and it leaves no room for error. It is really fast to fill the patient’s prescriptions with the larger pods and the colour print-out that shows the tablets and describes what they are for; this is also really useful for the patient or their carer. I would say that Nu-Life is 50% faster to use that the blister

packs we have used in the past. It is also much better from a patient care point of view, as previously some patients have missed tablets as they got stuck in the blister packs, but with Nu-Life the pods are transparent and really easy to open, so the patient can see the tablets and get them out easily”.

Dervilla Mullaney of Riverstown Pharmacy, Riverstown, Sligo said: ‘‘We find the Nu-Life blister packs great both for us and for our patients. In the past we had problems with other blister packs where tablets floated from one pod to another which meant that the patient was not getting their medication as prescribed. Since we started to use Nu-Life our own staff love it as it is easy to fill and the beauty about it is that when there are changes to be made mid-cycle all you have to do is pop the pod and put the easy to use seal back on. Our patients, some of whom do not like change, also find it really easy to use as they love the sheet that describes what the medications are for and the fact that it has a picture of the tablets. We would highly recommend Nu-Life Blister Packs”.

Main Street, Virginia, Co. Cavan info@virginiamedical.ie

www.virginiamedical.ie

1890 90 47 37

IPR ALTERNATIVE ZONE

Winter Is Coming!

Thinking about winter remedy solutions for your customers? Lucy Earley looks at some alternatives...

46

Irish Pharmacy Retailer

T

hanks to recent campaigns about the ineffectiveness of antibiotics in combatting the common cold, the general public has realised that colds and flu's are best managed using paracetamol, Vitamin C, bed rest and plenty of fluids.

But...what works from an alternative or OTC standpoint?

Echinacea On a personal level, I use this every winter, and throughout the year when I feel a sniffle coming on, or that horrible virus-infused wonky feeling.

Whether it’s placebo, or not, it works every time.

In saying that, new research carried out by The Common Cold Centre at Cardiff University has found that echinacea does work. They carried out the largest clinical trial into the benefits and risks of taking echinacea over a four-month period. The study investigated how effective echinacea purpurea extract is at preventing colds and flu viruses.

755 people took part with some of these participants taking Echinacea, and others a placebo. The trial was carried out as a randomised, double blind, placebo-controlled clinical trial that investigated the safety and

efficacy of echinacea. Those who took the treatment suffered 149 bouts of illness compared with 188 in the placebo group, a difference described by researchers as “borderline significant”.

However, the total number of days spent with the flu or cold was reduced from 850 to 672, a “highly significant” change. The Echinacea herb proved most effective amongst people with a weakened immune system and those prone to recurrent infections by cutting the number of colds they suffered by more than half (59%).

Professor Ronald Eccles, Director of the Common Cold Centre, said: “The newly reported results confirm that Echinacea supports immune resistance, and in parallel acts directly against a series of viruses."

Chicken Soup With flat soft drinks and stew as the usual Irish mammy remedies - you might be better placed in advising your customer to make up some chicken soup, using free range chicken stock, garlic, vegetables and some noodles. Chicken soup, fondly referred to as ‘Jewish Penicillin’ has also been proven to help with colds and flu's. It acts as an antiinflammatory by inhibiting the movement of immune system cells that help the body’s defences. It can also speed up the loosening of mucus, helping to relieve congestion.

It’s also very palatable to the elderly and children, or those who have lost their appetite.

Garlic The well-respected Cochrane Institute carried out several tests on Garlic to ascertain its efficacy in relation to healing colds and flu's. They studied 146 participants and identified that people who took garlic every day (instead of placebo) suffered less colds. However, more studies have to be carried out on a randomised controlled basis, to figure out whether taking Garlic at the start of a cold actually lessens the numbers of days the patient suffers.

Salt Chest infections and asthmatic problems can be greatly reduced by using a salt therapy box such as Salin Plus Air Purifier. A family member suffers from COPD and has really found the Salin Plus a ‘God-send’, over the last few months.

His mucus production is automatic in the morning now, whereas an inhaler would be needed before its use, to bring up phlegm, which is so important for COPD sufferers.

Salt-water gargling and salt-water nasal sprays are also efficient in preventing viruses from taking hold in the delicate membranes of the nose and throat. Prevention may be better than cure, but colds and flu's will always try to find a way. Make sure that your older customers are aware of the flu jab season well in advance, by putting up awareness posters early on in autumn.

For more information on Salin Plus Air Purifier see www.salin.ie This article contains general information.

It should not be taken as constituting medical advice. Irish Pharmacy Retailer and its management, Exigo Media & Events Limited take no responsibility for any assertions purported to be derived from or to be contained therein.

IPR Get the Look

Debs Gals The makeupshop.ie is one of Ireland's leading online make-up stores. They are also experts in make-up artistry. The debs and Christmas party season are all about carefully applied make-up. They show us how to 'Get the Look!'

Emma's Make-Up In this shoot, the Make-Up Artist, Annette, blended LASplash Cosmetics Eye Sparkle over Emma's eyes first, before completing the rest of the make-up. She used foundation from makeupshop.ie, but a cream foundation such as Elizabeth Arden’s Flawless Finish can be used. She made sure to cover the lips too, as she wanted to increase the natural size of the lips.

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Next Annette set the foundation with a light dusting of translucent powder, taking care to set the powder over the lips also. She applied contour to the cheeks, using LASplash Mineral blush, a soft Rimmel pink blush could also be used. Then she applied mascara, brow pencil and lashes from the LA Splash range.

Annette then lined just outside Emma’s lips with lipliner, and

carefully applied LASplash Lip Butter lipstick in a hot pink shade, taking time to fill in the new lip line. She applied a soft lip-gloss In Love to make the lips look even bigger.

Make-up by Annette for Makeup Shop.ie Pictured: Emma Flaherty.

Photographer Nigel Healey.com Earrings by Sarah J Jewelry. Dress from Loves Legacy. Upstyle by Sylvia for Colour Bar Hair Design.

Get the Look IPR Rianne To create this debs look, we defined the crease of Rianne’s eyelid with Kett’s contour fluid in Shape, a dark skin colour tone to give the perfect eye contour. We applied Kett’s iridescent illuminator Topaz – a rich golden shimmer on the eye lid and Jasper – a deep rich bronze over the eye socket, we then highlighted under the brow bone with LASplash Cosmetics Eye Sparkle. Rianne can take lots of eyeliner, and LASplash Cosmetics dark brown really suited the sultry debs look we were going for.

The rest of Rianne’s face was airbrushed in Olive 5, while her cheek bones and jaw bone were contoured with “Shadow”. Blush was applied to the apples of her cheeks and Zircon, a pale shimmer highlighter was airbrushed onto the cheeks as a subtle highlighter.

Most debs will go for false lashes so we added a full set of strip lashes. We completed Rianne’s make-up with a light pink on the lips and pink shimmer lipgloss by LASplash.

Make-up by Oona for Makeupshop.ie Pictured: Rianne Butler. Photographer Nigel Healey.com Earrings by Sarah J Jewelry. Dress from Ruby Lane. Hair by Sylvia, Colour Bar Hair Design.

Cosmetic Camouflage If you stock camouflage for tattoos, take a look at how to achieve the cover-up pictured here.

Cosmetic camouflage is not as daunting as you might first perceive, when you have the right products! The key is to have patience selecting the correct colour. Cinema Secrets and Kett Cosmetics Fixx Crème can be applied in exactly the same way. First take swatches of the crème fix or ultimate foundation and match it against your client's skin.

(If your client has freckles take time to get a colour match for the freckles too as you will have to add them back in later).

Once you select your colour, begin by working it onto clean skin. Lightly stipple the foundation over the tattoo or bruise. Using the matching translucent powder, push some powder into a powder puff and lightly roll-pat the powder onto the foundation. Dust off the excess and re-apply the next light layer of foundation. Patience is required initially, because it’s important to work in light layers rather than applying too much foundation at any one time. Repeat the process, build up the layers until the area is camouflaged.

When adding freckles back in, use light stipple movements or 'dabs' with a stipple sponge to get the desired effect. Finish with another layer of translucent powder, and set with a setting spray.

Cosmetic Camouflage by Oona Doherty for Makeup Shop.ie

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IPR Gift products

Gift Thoughts It’s best to get prepared for the Christmas period. Here are some of suggestions for you to stock!

TIME CAPSULES Travel back in time with Bog Standard’s nostalgic range of scented candles!

Each of the six quirky scents is filled with the comforting and emotional smells of the carefree days of childhood!

Contact: www. bogstandard.ie Price: RRP: €17.50

BEAUTY IN A SET

PICK ME UP

Merumaya is a new brand of functional skincare. Within the Merumaya trial/gift set you get a full sized Intensely Youthful Eye Cream and four of their deluxe trial sized versions of their signature products.

Contact: www. merumaya.com

Cherry Blossom dew glows pink across the crystal clear bottle, like the promise of a bright new day.

With ZEN SUN Eau De Toilette Fraîche, Master Perfumer Michel Almairac invites you to experience the radiance of the sun.

Contact: Johnson Brothers Prestige Division.

Phone: (01) 408 1400 Price: RRP: €63

Price: RRP: €30.50

SUBLIME!

FIRMNESS Eau Sublime Or lightly fragrances your skin with its sophisticated scent combinations of bergamot, orange and cedar; while the fragrant citrus water also leaves the skin with a delicate golden shimmer.

Contact: www.roger-gallet.ie Price: RRP: €39.75

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Decléor’s Prolagene Lift Anti-Ageing Innovation is a firming programme for women over the age of 40. It promotes smooth, firm and plumped skin.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie Price: RRP: On Request

Gift products IPR IN THE MIDNIGHT HOUR Frontcover’s ‘Colours of the Catwalk Midnight Collection' is the perfect Christmas gift for ladies of any age. It contains baked eyeshadows, blue/black kohl, springy cream blusher, nail polish, lipsticks, applicators and brushes.

Contact: Cofri Cosmetics Limited.

Tel: (01) 833 1636 Price: RRP: €30.50

BEAUTY MUD

M2 Lashes & Brows

Glamglow’s brightmud eye treatment contains unique bioactive mud formula, which activate the eye area. After three minutes (or longer!) wipeoff to leave a micro layer of hydrating actives for extended results, revealing super bright eyes. No water need to remove!

Contact: www.glamglow.com

The secret of ravishingly beautiful eyelashes with amazing volume: this highly potent activating serum contains the key ingredient complex MDN. M2 Brows provides renewed vigour for sparse or overtweezed eyebrows.

Contact: www.m2beaute.ie

Price: RRP: €51.00

Price: RRP: €130-140

THE WILD ROSE

SHEARER CANDLES

Neal‘s Yard Wild Rose Beauty Balm can be used as a rich cleanser, gentle exfoliant or deeply nourishing balm – to quench areas of dry or dehydrated skin.

Contact: www. nealsyardremedies.com

Shearer Candle Couture Collection 2013 features the following six decadent scents: Egyptian cotton, Vanilla & Coconut, Orange Blossom, Watermelon, Lavender & Neroli and Persian Lime. Offered in Gift Boxes and decorative glass jars.

Contact: www.bodyscent.ie, Tel: 056 7767000

Price: On Request

Price: RRP: €8.95

HARMONIOUS Emma’s Eco-Soy candles are made with pure essential oils and contain no nasty toxins. The Harmony blend features orange and rose geranium essential oils. Keep an eye out on the website for seasonal candle releases.

Contact: www.emmas.ie Price: From: €9.95

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THE INDEPENDENT BUSINESS MAGAZINE DATE FOR YOUR DIARY Next Issue Editorial deadline: October 3rd Advertising deadline: October 10th

START YOUR SUBSCRIPTION TODAY! Call Linda on 01 462 6429 Advertising email: advertising@irishpharmacyretailer.com Call: 01 462 6429

FOR IRISH PHARMACY RETAILERS

Irish Pharmacy Retailer focuses on the following:

� A strong emphasis on product launches and brand development; � Product sourcing; � Up-to-the-minute industry news and gossip; � Market trend analysis and predictions; � Regular expert columnists; � Dedicated training and educational features; � Relevant industry specific and forwardlooking business pages and advice.

Irish Pharmacy retailer has something for everyone, pharmacy owner, pharmacist, manager and counter staff.

100% Irish Editorial email: news@irishpharmacyretailer.com Call: 01 462 6429

IPR THE AUTUMN GIFT SHOW

The Autumn Gift & Home Fair Pharmacy Buyers are VIP visitors at the Annual Autumn Gift and Home Fair!

I

rish Pharmacy Buyers have become one of the most important groups of retailers to visit the Autumn Gift and Home Fair in recent years, with Exhibitors responding with a broad offering of buying opportunities.

Open over four days from Sunday, August the 18th at the Citywest Exhibition Centre, the Fair – running for over 30 years – is bigger than last year with literally hundreds of new products on display.

After its launch at the Autumn Gift & Home Fair last year the Yes It’s Irish pavilion of designers and companies

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has almost doubled in size - as retailers, responding to consumers' much increased interest in Irish products, seek new home-based suppliers.

And of special interest to pharmacy buyers is the strong offering from exhibitors of 'Well Being' products.

These include: The Hand Made Soap Company, Eco Melts, Brooke Shoals, Bog Standard, Bia Beauty, Inis Perfume, Max Benjamin and Green Angel.

Buyers/visitors have also welcomed the move of the show last year to its new home in Citywest, as being ideally accessible from the national road network. To get directions to the fair,

THE AUTUMN GIFT SHOW IPR

The annual Autumn Gift and Home Fair runs from August the 18th to the 21st in the Citywest Exhibition Centre go to autumngiftfair.com/directions.

Parking is free at Citywest - as is WiFi New at the Fair this August is RESOURCE, the new visual experience for savvy retailers visiting the event. See twenty before-and-after upgrades of real Irish stores on the RESOURCE big screen

each day. See how to bring retail theatre to your store without breaking the bank.

Most importantly of all, Buyers visiting the Fair this year will find more displays, more creativity, more new ideas, more support and a lot more product than ever before.

To see the impressive Exhibitor line-up visit www.autumngiftfair.com and register for the fair for express entry.

And with your registration badge you will receive an entry ticket for a twice daily draw for a case of Prosecco to mark the launch of CafĂŠ Italia at the Fair.

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IPR PERFECT PITCH

PERFECT PITCH Welcome to Perfect Pitch! In this unique section we invite suppliers to ‘pitch’ their products directly to you! of self-tanning products, which include the following:

� Pre-Tan Moisturising Exfoliator, which has been

Easy Bronze!

Easy Bronze Self-Tan and Instant Tan Products offer your customers a beautiful tan, whatever the weather! It’s a range of self-tan or instant tan, which are products formulated with natural extracts and vitamins, renowned for their skin caring properties.

The instant tan products give a fuss-free, immediate tan that can just be washed off. The self-tan products give a natural-looking tan, that develops over a few hours – and lasts for several days, fading gradually over time. With extracts of coconut and macadamia oils, your customer's skin will be left feeling refreshed and smooth all over.

The Easy Bronze range offers a fantastic collection

Bump eRaser The Bump eRaiser is a new, innovative product range which promises to make ingrown hairs after waxing a thing of the past. BAAM Cosmetics are exclusive distributors of the Bump eRaiser by Caron Laboratories Australia.

Each scientifically formulated product contains an advanced combination of ingredients for a complete effective solution and the Triple Action Lotion retards growth. The three products include: The Media Paste - especially formulated for the face, bikini line and can be used on legs and underarms. A combination of Tea Tree Oil, Triclosan & Vitamin A. It

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developed as the ideal one-step product to prepare skin, and will leave your customer’s skin tan-ready in minutes. � Instant Tan Body Gel (SPF 6), is light and nonoily, and gives a natural golden glow. It can also be used to top-up an existing tan that's starting to fade. This tan can easily be removed with soap and water. It also has UV protection. � Instant Tan Face Cream (SPF 10), glides easily across the face and neck for an even, sun-kissed complexion. The addition of SPF 10 is an extra protection factor against UV rays. � Instant Tan Bronzing Powder (SPF 6) is an ultra-fine, matte powder to dust over the face, and gives that instant summer glow. Available in both Sheer Copper and Sheer Gold.

Prices Start: From €5.95 If you would like to find out more about Easy Bronze, please contact: Bodyscent International Ltd. Tel: 056 7767000. Or go to www.bodyscent.ie and check out their wide portfolio of products.

reduces redness and swelling, while preventing infection of the hair follicle.

The Concentrated Serum is made with natural fruit acids it is specially formulated using soothing Aloe Vera and Chamomile to prevent and treat the discomfort of in-growns while soothing and nourishing the skin.

The Triple Action Lotion helps to slow hair growth, prevent in-growns and reduce the discomfort of hair removal.

Ideal for legs, chest and back areas.

The bump eRasers retail at €22 per product.

Contact the team at BAAM Cosmetics on 01 450 7573, or email anne@ baamcosmetics.ie

PERFECT PITCH IPR FANNIN HEALTHCARE SHOWCASE

Drytime Drytime offers parents and children a safe, alternative treatment to bedwetting. Drytime is a hop extract, originating from a plant called Humulus Lupulus, which helps children to control the urge to urinate or suffer leakage of urine, while sleeping.

The aromas released by Drytime provide a relaxing stimulant to the central nervous system, which in turn improves overnight urine retention.

Humulus Lupulus has no side effects or addictive qualities, so it’s a perfectly safe alternative to treat a child’s nocturnal enuresis.

Kelo-cote® Kelo-cote® is the only patented silicone gel clinically proven to smooth, flatten and soften scars both old and new. Itching and discomfort that can arise as a result of scarring is also reduced, as is redness and discolouration. Kelo-cote® is recommended by physicians all around the world.

The gel self-dries to a transparent, breathable, flexible and waterproof layer that offers 24-hour effectiveness. It forms a bond with the outer layer of the skin, protecting the scar and allowing it to mature through normal collagen production. This improves the cosmetic appearance of the scar.

Kelo-cote® can be used on any irregular skin/ scar surface, joints, flexures and across any scar size. Offering minimal restrictions to a user’s way of life, the skin can be freely covered with pressure garments, sun block or cosmetics.

An observational study conducted by Sepehrmanesh, et al1, of 1,522 patients using Kelo-cote® to treat scars, demonstrated the effectiveness and tolerability of the product.

Both physicians and patients were satisfied with Kelo-cote® and the therapeutic success achieved in terms of scar appearance and feel.

Reference: 1. Sepehrmanesh M, et al. Komp Dermatologie 2006;1:30-32.

For further information contact Fannin Ltd: Phone: (01) 290 7000 Email: info@fannin.eu Website: www.fannin.eu

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IPR PERFECT PITCH

Example information listed on ‘Medicines Explanation & Instruction Sheet’.

Nu-Life Monitored Dosage Nu-Life MDS saves Pharmacists time and labour costs, while at the same time improving patient care.

Designed by an Irish Pharmacist, Brian O’Donoghue MPSI, for Irish Pharmacists - it is 100% Irish.

Available in both 28 and 42 pod sizes, NuLife MDS is very practical and sturdy with large transparent compartments that make it fast and simple for the pharmacist to fill, and importantly, the patient can easily see the medication to be taken at the prescribed times.

The Nu-Life Monitored Dosage System comes with FREE training and a FREE Computer Application, which enables pharmacists to print off a Medicines Explanation Sheet, which is personalised with the pharmacy name, logo and contact details.

Ensures Compliance The free computer application also allows the Pharmacist to print out a ‘Medicines Management Page’ for each Patient, which is attached to the Nu-Life Pack. This page shows: the name of the medication, a colour picture and description of each medication, the time it is to be taken during the day and medical indications.

As well as being user-friendly for the patient when taking the medication, the ‘Medicines Management Page’ also allows the Pharmacist to make a comprehensive final check of the

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medications against the patient’s prescription when filling the Nu-Life MDS, ensuring compliance.

Easy and Quick to Change Medications Mid-Cycle Unlike other blister packs, if the patient has to change their medication mid-cycle it is made very easy with Nu-Life. The Pharmacist simply pops the seal for the days the medicines have changed, takes out the unwanted medication, puts the new prescribed ones in, puts on a new seal and gives it to the patient.

What Pharmacists Say about Nu-Life Jane Fleming MPSI, Murphy’s Pharmacy, Midleton, Cork said: “If we have to make a change mid-cycle, it only takes 30 seconds to pop the pod, put in the new tablets and replace the seal. This is a huge time saver for us.”

Colin Deeny MPSI, Inish Pharmacy, Carndonagh, Co. Donegal said: “We find Nu-Life much easier to use and leaves no room for error.”

Dervilla Mullaney of Riverstown Pharmacy, Riverstown, Sligo said: “Our staff love Nu-Life, as it is easy to fill, and the beauty about it is that when there are changes to be made mid-cycle all you have to do is pop the pod, change the tablets and put a new seal on – it’s fast and simple.”

Please call us on 1890 90 47 37 or email info@virginiamedical.ie

PERFECT PITCH IPR SELFCheck Screening tests Graham Anthony Limited currently markets the SELFCheck brand of a range of ten self-testing products with which an individual, sometimes under pharmacist supervision, can check if they have a certain medical condition. The current products include screening tests for assessing PSA, total cholesterol, blood glucose, menopause, female Chlamydia, stomach ulcers, bowel health, urine infection, gluten intolerance and a multi-drug test.

What’s in it for the retail Pharmacist? � SELFCheck is fully supported, with in-store point of sale materials, plus technical support and an 0800 helpline customer care line. � SELFCheck can be developed in to a strong franchise in the future with new and added products being introduced. � SELFCheck will seek to secure novel/unique products to further advance the offering � SELFCheck screening tests generate excellent PoR. � SELFCheck product can aid sell through opportunities, such as gluten free foods, OTC cholesterol lowering products, cranberry juice products to manage acute cystitis/UTI.

Key Market Drivers: A recognition that, in the western world, Government expenditure (in terms of % of GDP) on domestic healthcare has reached unsustainable levels.

Despite this, demand for improved healthcare continues to increase, leading governments directly or indirectly to limit new treatments.

Levels of obesity, cardio vascular heart disease (CHD) and type I and II diabetes are predicted to increase massively in the next 5-10 years. Products aimed at early detection and costeffective management will remain at the forefront of healthcare spending through the next decade.

As couples are delaying having families, often well into their 30’s, there has been a rapid increase in the problems associated with fertility/infertility which are not well funded under Government provision.

Increasing levels of sexually transmitted diseases (STDs) and the need to contain further spread within at risk groups. Both of these factors will create a further shift and demand for PoCT products to ease the bottlenecks within the existing healthcare systems as well as transferring the associated costs.

Contact: Graham Anthony & Co Ltd. Tel: +353 (0) 1 822 2711

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IPR PERFECT PITCH OH! White Professional Teeth Whitening Service OH! White Professional Teeth Whitening Service is a new business concept for Pharmacies, creating additional income with high margins, and a rapid return on investment. Startup packs are available during the month of August for just €1,995 + vat. This includes 20 treatments with a RRP of €2,000. Treatment is completely painless, without side effects and offers sparkling white results in just 30 minutes.

Additional Treatment kits are available at € 199 + vat for ten complete treatments.

Other than a chair and sink, we provide everything else you need, including all equipment, full training, Point of Sale materials, and digital media adverts for your in-store screen or computer monitor.

We also offer the most extensive, and innovative range of home whitening and maintenance products: Toothpaste, Mouthwash, and Night Time Foaming Gel to prevent/reduce

My Care Food intolerance Testing Service, from Pure-Aid Healthcare Ltd. We can now offer you the My-Care Food Intolerance test, without any upfront cost. You pay us only after your customer has paid you. Zero investment. We provide free of charge, point of sale materials, window posters, a full Testing Kit, and a return envelope to get the sample back to the lab.

The results are e-mailed back to the Pharmacy or directly to your customer, at your discretion.

Food intolerances are syndromes caused by a reaction against some substances present in foods, such as specific proteins, additives, colouring agents, preservatives, salts, etc. In people suffering from food intolerances, some physio-pathological properties prevent a complete food digestion.

Symptoms include: obesity, abdominal pains, constipation, diarrhoea, gas and intestinal cramps, nausea and acne.

The Finger Prick test is easy to use, similar to diabetic testing. The disposable Testing Kit includes apatient questionnaire, disinfectant wipe, sterile lancet, absorbent pad, sticking plaster, pouch, and a

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yellowing and tannin stains (tobacco, coffee, tea, wine, cola, etc.)

OH White Teeth Whitening products are the safest and most effective solutions for whitening teeth thanks to the 100% cosmetic whitening formula, fully compliant with the latest EU regulations. The OH White formula respects teeth and gums better than other formulae, and offers highly visible results after just one session.

Contact: Earsense, Unit 105 St. Patrick’s Mills, Douglas, Cork. Tel: 021 4320337 Fax: 021 4318727 e: info@earsense.ie

return envelope.

The test is carried out in Europe’s largest specialised testing Laboratory and is based on the analysis of the reaction of blood leukocytes when placed in contact with food extracts. The completed report is comprehensive, with graded degrees of intolerance, and includes specific advice on food alternatives where intolerance is detected.

Pricing is competitive with a 64-food test available at RRP €125, and the full spectrum 120 food and 15 additives at RRP €200. Other services include instant Coeliac Test Kit and Free Radicals test kits, RRP’s €30 each.

To get your Free Food Intolerance Start-up pack, just give us a call on 021 4318875 or e-mail: info@ pure-aidhealthcare.ie

PERFECT PITCH IPR Securing the Future of Electronic Pharmacy Communications With fierce competition, reductions in prescription fees, reduced margins and revenues; uncertain economic times and the general need to cut healthcare costs, independent pharmacies are facing unprecedented changes from all directions.

We help the retail pharmacist deal with these issues on an on-going basis, using our industry leading knowhow, technology and services.

What we do is simple and clear, we help small independent retail pharmacist survive and compete in the tough Irish market place. We do this by providing the only totally connected marketing and technology platform in the market place by keeping retail pharmacy businesses always in touch with their customers. Our service helps pharmacists compete against large retail chains, increase revenue from new and existing customers; prepare their business for the new economy and meet new challenges with a cost effective all-inclusive service called the Electronic Pharmacy Business™.

This unique service can also convert any existing pharmacy website into an Electronic Pharmacy Business™ rather than just an ecommerce website, saving time, money and future proofing the

business with vision.

The Electronic Pharmacy Business™ is very competitively priced and the only service in the market that delivers all vital pharmacy business marketing solutions through a single integrated service to the highest possible standard. Benefits provided by the Service gives pharmacists the security of knowing that IT, Marketing, E-commerce, Loyalty Card Services and many other needs of their pharmacy business are taken care of, without the worry of staff training, sacrificing quality and additional costs of upgrades.

The Electronic Pharmacy Business service has the widest and most technologically advanced marketing features available for independent pharmacy marketing.

The Electronic Pharmacy Business™ was developed by pharmacists for pharmacists to protect the goodwill and commercial value of retail pharmacy businesses in Ireland.

See more at: www.pharmacybusiness.ie 100% Tax deductible/leasing facilities available at no additional cost.

Call Us Today: Sean Coleman 087-258 5718/ Lorraine Morton 087-231 1967/Cyril Walsh 087257 8177/Tom Keightley 087-226 4133.

Services Include: � Consultation Room Marketing

� Loyalty Programmes

� Prescription crossselling technology

� National Promotions

� Repeat Electronic Prescription

� Instant branded vouchers coupons

� Real Time marketing

� Daily performance monitoring

� Specialist in Mobile pharmacy websites

� Special pharmacy mobile Apps

� QR Codes/Bar code

� Customer Health educational content

� Electronic tailored patient Q&A � Staff Monitoring

� In-store Marketing

� Industry leading Pharmacy Club Card � Customer expenditure tracking

� National Pharmacy Club card marketing � Senior Rx Conversational marketing

� Patient questionnaire tracking � In-store media

Irish Pharmacy Retailer

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IPR Soduku

Soduku Win â‚Ź50 Voucher

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Send your finished soduku to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:............................................................................................................................

Address:.......................................................................................................................

Pharmacy/Chemist name:...................................................................................

Position:.......................................................................................................................

Email:.......................................................... Phone:....................................................

Terms & Conditions:The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 19th of September 2013. The Editor's decision is final. For a full list of terms and conditions contact: news@irishpharmacyretailer.com

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How many lawyers does it take to protect your business?

None. Simply talk to Peninsula about our HR indemnity policy, and protect your business costeffectively against out-of-court settlements, witness costs, legal expenses and compensation awards.

For a small fixed monthly fee, we’ll provide you with all the commercial help and advice you’ll ever need.

And if a dispute ends up at an Employment Litigation, we’ll help you win it – or pay the award for you.*

Don’t waste money talking to lawyers. Save money talking to Peninsula.

1890 253 104 Please quote ref:

IRISH PHARMACY *Subject to terms and conditions.

HR | LEGAL SERVICES | EAP | HEALTH & SAFETY WWW.PENINSULA-IE.COM Peninsula Business Services Limited are authorised and regulated by the Financial Services Authority in the United Kingdom for the sale of non-investment insurance contracts and regulated by the Central Bank of Ireland for conduct of business rules. Peninsula Business Services (Ireland) Limited are a wholly owned subsidiary of Peninsula Business Services Limited.

IPR Soduku

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Can you find these words Autumn Gift Show Professional Beauty Bodyscent Diamond Electronic Pharmacy Pure Aid Barry Tan Organic Selfcheck Youngblood

Send your finished word search to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:....................................................................................

Address:...............................................................................

Pharmacy/Chemist name:...........................................

Position:...............................................................................

Email:.....................................................................................

Phone:...................................................................................

Win Win Win Win Win Win Win this amazing TanTrilogy Kit from Tan organic by finding the words within this months wordsearch.

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Irish Pharmacy Retailer

Terms & Conditions The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 19th of September 2013. The Editor's decision is final. For a full list of terms and conditions contact: news@irishpharmacyretailer.

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