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DEAR READERS

CONTENTS

elcome to the final issue of Salon and Spa Ireland Magazine for 2018, which is packed full of news, views, features and the latest products to enhance your business.

Sweet Squared has signed an agreement for sole Irish market distribution of South African-born skincare brand Nimue and Salon Magazine’s Linda takes on Nimue’s ‘12 Week Challenge’ to showcase the products and luxury treatments that improve the skin from the inside out, giving users a flawless and renewed complexion. Read all about her journey on page 30 and 31. Meanwhile, beauty business expert Liz McKeon explains how to boost employee morale on page 39, while The HR Company outlines the best way to handle mental health issues in the workplace on page 35. Our Spa Ireland section brings you a range of industry updates and information, including some sage advice around the power of the gift voucher. And speaking of gifts, turn to page 43 to read about the added value a wrapping service can give to your business. With this issue enjoy your FREE 2019 Wallplanner. You can display this on the wall within your office or canteen area to remind you of Irish holiday dates and any other dates of interest that you should plan ahead for 2019. There are a number of suppliers advertising their details for you so you have an easy to reach directory of product and training suppliers. In addition to this, the 2019 planner has a number of useful numbers which include Revenue, Department of Employment, insurance providers in addition to local chamber of commerce support offices. Wishing all our readers a peaceful and profitable Christmas and New Year and we look forward to connecting with you all again in 2019! Until next time….

Karina

ON THE

Industry news

16 Hair/barbering 20 Hair removal 22 Skincare 25 Spa Ireland 30 Skincare treatment focus 35 Human resources 36 Tanning 38 Spotlight 40 Nails 42 Gifts 44 Aesthetics focus

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Industry news

Party host Amanda Brunker with Shirley Feeney and her team

SHIRLEY’S BEAUTY CLINIC IN CORK CELEBRATES 20 YEARS

Shirley’s Beauty Clinic in Cork recently marked 20 years in business. The salon, which is located in Glanmire Shopping Centre, celebrated its anniversary with a party for customers and friends that was hosted by Amanda Brunker. Guests were treated to beauty demos, goody bags and prizes on the day. With over 3,000 clients, the salon started as a one-woman business run by Shirley Feeney in 1998. The multi-award winning salon now has a team of 14. It plans to hire a further two staff in the coming months to cope with client demands. “I never could have imagined when I started out that we’d

be celebrating 20 years this year with my team,” said Feeney. “My business is as exciting to me as the day I started, I have a highly qualified team that deliver pioneering treatments to our clients. Our clients don’t just come for the exceptional treatments, they also come for a chat with our staff and the friendly atmosphere. It means the world that we had so many of them have come to celebrate our 20 years.” Shirley’s offers a wide range of the most up-to-date treatments, as well as specialised skincare treatments such as the Nordly’s Laser System, used to treat a wide range of skin conditions.

SUCCESS FOR TEAM IRELAND AT THE OMC WORLD HAIRDRESSING CHAMPIONSHIPS This year’s OMC World Hairdressing Championships event was held in Paris. The largest event of its kind in the hairdressing world, a total of 49 countries took part with Hairdressing Council Team Ireland members achieving success at it. Stylist Cathy McNulty from Dublin was competing for the first time and came fourth in the world for her work inspired by the ocean. Veronique Keuhn from Dublin took fifth place in the Fantasy category. Sean Taaffe, vice-president, Hairdressing Council of Ireland was awarded a Gold Medal of Achievement for his work promoting OMC hairdressing internationally and in Ireland.

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Cathy McNulty and Veronique Keuhn with OMC world president Salvatore Fodera OMC is the largest professional hairstylists’ organisation in the world with over 50 member countries and over 2,000,000 individual members worldwide since its inception in 1946. OMC offers a global platform to all competitors of the beauty sector.

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Industry news

WELLA PROFESSIONALS ANNOUNCES WINNERS OF UK AND IRELAND TRENDVISION AWARD 2018

Host Emma Willis at the Wella Professionals TrendVision Award 2018 The annual UK and Ireland final of the Wella Professionals TrendVision Award 2018 took place in London in October. The event was hosted by TV presenter Emma Willis and showcased some of the UK and Ireland’s most impressive hairdressing talent. The night featured an iconic collection from Wella’s technical director Robert Eaton, supported by the Russell Eaton Art team, which opened the show. The talented award-winning colourist presented Colour Me+, a collection of multi-tonal hair colour brought to life through light and reflection.

A show called ‘Long Live the Queens’ from GHD demonstrated the truly creative nature of GHD and celebrated all stylists, who it called the ‘Queen Makers’. HOB Academy also presented its HOB 35 show, headed up by Akin Konizi and his creative team. The collection celebrated its 35-year anniversary drawing inspiration from previous collections and current trends. Hundreds of the hairdressing industry’s finest gathered for the evening of entertainment, creativity and hair fashion, culminating with the unveiling of the TrendVision Award 2018 UK and Ireland

KAO SALON DIVISION ANNOUNCES EXPANSION INTO IRELAND Kao Salon Division has announced its expansion into Ireland, having signed an exclusive partnership with a newly established Irish salon sales agency. Trinity Salon Partners (TSP) will be representing Kao Salon Division Ireland. This dynamic organisation consists of highly talented and connected sales professionals who combined have 37 years of Irish salon sales and education experience across all channels. This includes a mix of strategic, executional and multi-functional management activity. With a significant number of high-level Irish salon relationships gained from previous influential roles with two market leaders – L’Oréal and Wella – TSP’s partnership with Kao Salon Division aims to change the face of Irish hairdressing. Leader in hairdressing excellence Black Amber will be the first official Irish salon group to join the Kao Salon Division portfolio. Previously with L’Oréal, Black Amber has a rapidly

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Black Amber is the first official Irish salon group to join the Kao Salon Division portfolio expanding, young team of 50 and is already hugely influential within the market, with five top salons in Dublin and surrounding areas. They will be continuing this success with the support of the Goldwell & KMS team. “Goldwell will be the first colour house to enter Ireland for over 20 years so this is a really exciting time for Kao Salon Division. Our move into the Irish market highlights our continual growth and progress as a company and I’m confident that our high levels of customer service and the unique Kao Salon Division culture will ensure that we’re able to succeed and further define our footprint within the industry,” said Mark Giannandrea, vice-president salon commercial, EMEA. Terry McGovern of Trinity Salon Partners added: “We’re really looking forward to working alongside Kao Salon Division to increase their presence in the salon industry across Ireland. We believe that the combination of our experience and expertise within the market alongside the strength of the Goldwell and KMS brands means we can offer salons a true business partner.”

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Industry news

SO YOU THINK YOU CAN

‘NAIL ART’? Preparation has officially begun on the Sweet Squared 2019 catalogue and the company is looking to the professionals for some stunning, stand-out nail art. It’s asking readers of Salon and Spa Ireland Magazine have they done an amazing design with CND, Lecené or :Yours. If so, Sweet Squared wants to hear all about it. By posting their work online using the hashtag #S2NAILART they could see their designs featured in the 2019 catalogue with full credit given. As it’s due out in February 2019, Sweet Squared is looking for spring/summer themes to be submitted by 1 January 2019. So ‘nail it’ and get clicking!

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PROFESSIONAL BEAUTY AND HJ LIVE IRELAND A SUCCESS FOR 2018

Beauty therapists, hair professionals, nail technicians, make-up artists, salon owners and managers travelled from across the country to enjoy two days of live demonstrations, education, and new product launches at Professional Beauty and HJ Live Ireland on 7-8 October 2018 at the RDS, Dublin. One of the biggest events in the Irish hair and beauty calendar, the show hosted some of the industry’s leading brands alongside exciting newcomers and home-grown companies. The event offered an exciting opportunity for industry professionals to network, discover the latest new treatments and product launches, take advantage of show offers and discounts and see talks and demonstrations from inspirational speakers, including Grainne McCoy, Jennifer Rock AKA ‘The Skin Nerd’, Maria Malone-Guerbaa and Ellie35x, to name a few. This year saw the second one of HJ Live Ireland, a dedicated event for hair professionals. HJ Live hosted some of Ireland’s leading show teams, who showcased their latest collections on the HJ Live Stage. Alongside brands such as Karaal and Post Quam, the show welcomed new exhibitors including Keune, Gainfort Salon Design, milk_shake, Takara Belmont and Electric, amongst others.

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In association with ITEC and VTCT, Professional Beauty and HJ Live Ireland launched initiatives to support colleges throughout Ireland that travelled to the show. These include half price coach travel, discounted education and a networking event for lecturers. The Irish Nail Championships returned for 2018, with some of Ireland’s most creative nail technicians competing to be crowned winners. This year’s event also saw the launch of the Lash Championships and the HJ Hair Championships which offered both students and professionals the opportunity to compete against their peers to gain industry recognition. “We’ve been delighted with the positive response from our visitors at this year’s event,” said organiser Mark Moloney. “It’s paramount for us to provide the engaging content, professional brands and top education to celebrate the best in beauty and hair. With so many consumer events it’s important for us to focus on our professional visitors and look at how we can best support the growth of the industry in Ireland.” Professional Beauty and HJ Live Ireland returns to the RDS Dublin on 20-21 October 2019. You can find out more, plus register your interest to attend at www.professionalbeauty.ie.

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Industry news

SWEET SQUARED

BEAUTY BRAND RITUALS OPENING FIRST IRISH STORE Rituals, which is one of Europe’s fastest growing beauty brands, is opening its first Irish store directly opposite Victoria’s Secret on Dublin’s Grafton St. The Dutch company, which was launched in Amsterdam in 2000, now has more than 500 stores in 27 countries spread across Europe, the US, Australia and the Middle East. According to reports, it has agreed an annual rent of €450,000 for the former H Samuel Jewellers store, which has a ground floor area of 110 sq metres. Rituals is the first brand in the world to combine home and body cosmetics. Its wide product line includes body care, skin care, precious mineral make-up, pure tea, scented candles, fragrance sticks and soulwear. Each product, over 550 in total, is inspired by an ancient Eastern tradition. Rituals is also expected to open new outlets at shopping centres in Dundrum and Blanchardstown in Dublin.

ANNOUNCES PARTNERSHIP WITH NIMUE SKIN TECHNOLOGY Award-winning distribution company Sweet Squared faces a fresh venture into the skincare category as it celebrates new Ireland partnership with South African-born skincare hero Nimue Skin Technology. Having known and loved the brand for over a decade, S2 founders Samuel and Samantha Sweet have signed a brand agreement for sole Irish market distribution of Nimue with immediate effect. This follows on from the distribution agreement that Sweet Squared secured for the UK in September 2017 and the success the brand is already seeing in the market. Originally developed for the medical market in 1994, the professional-only derma-cosmeceutical brand has earned a reputation worldwide for innovation and delivering visible results that delight therapists and clients alike. “We are proud to have been serving the Irish professional for nearly six years now and we are thrilled to add this truly amazing and results driven brand to our portfolio,” said Jenny Rochford, regional manager, Sweet Squared Ireland. “We are very excited to further develop and grow the brand in Ireland and we know that the partnership between S2 and Nimue will deliver huge growth and success for both existing and new stockists to the brand.”

SMES NEED TO BRUSH UP ON DIGITAL SKILLS – SURVEY The latest SME Digital Health Index found that while the number of small and medium-sized businesses in Ireland with no digital presence has dropped to its lowest level, more work needs to be done. The survey of 1,000 SMEs by IE Domain Registry revealed that despite the record numbers online, just one in three SMEs are able to take sales order through their websites, while just one in four have payment processing facilities. While the majority of SMEs have websites, most use them as a ‘digital business card’, with limited information. Lack of time and lack of technical skills were highlighted as the two main barriers for small businesses doing more online.

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“We’ve gone far beyond the need to raise awareness of the benefits of an online presence,” said David Curtin, CEO of IE Domain Registry. “Now we need to focus on developing programmes that upskill time-poor small businesses and help them to quickly implement digital sales tools and e-commerce features.” The report also found that the popularity of Facebook for companies is declining. Just over half of SMEs have a page on the site, but this is down 2pc on the previous year. Meanwhile, SME’s use of Twitter has gone up 2pc to 21pc.

Industry news

IRISH HAIRDRESSERS

PROTEST AT DÁIL OVER BUDGET VAT HIKE Hairdressers from all over the county gathered at the Dáil recently to protest at the VAT hike in Budget 2019. VAT for the hospitality sector jumped from 9pc to 13.5pc. Hundreds took part in the demonstration as they claimed could put many of them out of business. Those involved in the trade are angry they are being thrown in with multinational hotels and big restaurants, which are booming. Hairdressers believe the increase is too much for the industry to bear and maintain it will drive customers to use black market operators who can offer cheaper prices. According to Irish Hairdressers Federation president and House of Colour hair group founder David Campbell the increase could add anything from €2 to €10 to the price of a visit to a salon.

David Campbell, Irish Hairdressers Federation president

“We’re here to stop the 13.5pc VAT rate,” he told RTÉ. “It’s a 4.5pc increase and the businesses can’t sustain it. We are only feeling the grassroots now of the economy coming back. The hotels and the restaurants are all booming, we’re not and we are struggling to keep our salons going and this won’t help. This will drive the industry into the black market. Our major problem is we’re trying to compete with the black market that’s rampant at the moment in the hairdressing industry. This price increase will ultimately be passed on to consumers and is going to drive them towards the black market as well, which will jeopardise jobs in the industry.”

W. www.aacaesthetics.ie P. 045 982993 Untitled-4 1

11/20/2018 5:57:22 PM

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Hair/barbering

HAIR LOSS SOLUTION Prevent hair loss and keep hair healthy with Kemon Actyva P Factor, the first integrated three-phase system that cleans, regenerates and helps to prevent hair loss, counteracting the damaging effects of free radicals to keep hair healthy. All Kemon Actyva P Factor products are certified Love Nature and ICEA Vegan. The shampoor cleanses deeply but gently, providing a delightfully fresh and clean sensation. Used regularly, it helps to regulate sebaceous secretion and stimulate scalp vitality. It leaves hair soft and bouncy.

THE IDEAL GIFT FOR THE MAN WHO SHAVES! This fantastic presentation tin is full of the best shaving products from Proraso. It contains all the products for the perfect wet shave: • • • • • •

Delux Boar Bristle Shaving Brush Proraso Shaving Bowl Eucalyptus Shaving Cream Tube 150ml Eucalyptus Pre and Post Shave Cream 100ml Eucalyptus After Shave 100ml Presentation metal gift tin

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NEW FROM STYLE STORIES Style Stories is a comprehensive line of hair styling products that, along with the targeted advice of ALFAPARF Milano hair stylist, are the perfect tools for creating the right style for every occasion, with flexible and long-lasting hold. And now the STYLE story has a new chapter with the introduction of two new products – Spray Wax, which is a soft wax spray, and Vintage Powder, which is a texturising powder that’s perfect for giving extreme volume – to complete a collection of 20 styling products from ALFAPARF Milano.

BOTANIKARE RANGE Alter Ego Botanikare Range has been specifically formulated to counter and treat the most common hair and scalp disorders. Alter Ego, Italy has chosen a pool of carefully selected special ingredients of natural derivation with eco-certification and combined them with the latest generation innovation to formulate the entire range of the high performance Botanikare products. The Botanikare range targets five main hair and scalp issues: hair thinning/hair loss, dandruff, oily, dry, sensitive hair and scalp. www.kreativesalonsupplies.com

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Hair

ALFAPARF MILANO FANTASTIC HAIRDRESSER AWARDS 2018 The ALFAPARF Milano Fantastic Hairdresser Awards 2018 took place in the RDS in Dublin in November. Now in their ninth year, the awards give stylists an opportunity to showcase both their creative strengths and commercial acumen through six creative, three business and one artistic award. The 10 winners are recognised and acknowledged as representing the best in Ireland’s hairdressing industry. Stylist, designer and TV presenter Brendan Courtney hosted the event, which was attended by some 1,200 stylists and industry insiders attended. The theme of this year’s show was ‘Go Modern’, inspired by the ‘mod’ style culture movement prevalent in 1960s London.

Joan Jordan, ALFAPARF Milano with Fantastic Fantasy Award winner Hannah Kavanagh from Black Amber, Gorey with her model Becky Ali

“Our ethos as a brand is to foster and support creative excellence in the Irish Hairdressing industry,” said David Donnellan, MD of ALFAPARF Milano Ireland. “ACCADEMIA, our 16,000 sq ft education facility, which opened in the heart of Dublin earlier this year, is Ireland’s largest professional state-of-the-art centre of excellence for hair and beauty education, management and communications, and testament to our commitment to excellence in the industry through ongoing education. It sets the standard in hosting an unrivalled selection of education and training specifically tailored to the needs of professional stylists and beauty therapists. The awards extend a platform to participant salons to show their creative excellence and recognises the skills and talent required to create styles of real beauty.” ALFAPARF Milano is internationally recognised as representing the highest standards within the hairdressing industry and is considered by both trade and consumer press worldwide as the undeniable leader in the development of state-of-the-art salon products and services. Its insistence on excellence and technical expertise in everything linked to this prestigious brand extends to the awards ceremony, with judging criteria largely centred on both.

Joan Jordan, ALFAPARF Milano with Fantastic Long Hair Award winner Chloe Nolan from Vanilla Hair Salon, Carlow with her model Ashlie McHutcheon

Adeline Feighery, ALFAPARF Milano and Fantastic Hairdresser Award winner Linda Morgan from Rustiq, Kilkennny www.salonmagazine.ie

Hair removal

SUPER SENSITIVE PRECISION EYEBROWS Your handy sidekick when it comes to creating perfect brows for your client every time.

Hard wax is a film non-strip wax formula. It is ideal for small and sensitive areas like face and bikini zone. Rica film hard wax contains a nourishing mix of vegetable oils to moisturise the skin after depilation, and glyceryl rosinate to avoid any skin reactions thus guaranteeing optimum results even on short or coarse hair. www.hennessyhb.ie

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PEELABLE WAXES

Supporting pros in expanding their treatment menus to offer male waxing treatments, Sweet Squared, exclusive distributors for premium waxing brand wax:one, is rolling out Male Grooming and Male Intimate waxing courses across the UK and Ireland. The male wax:one education is split into two separate courses, so therapists have the choice of which male waxing treatments they offer. There is a course for the waist up (wax:one Male Grooming) or the waist down (wax:one Male Intimate).

Beauty Products Ireland introduces three new peelable waxes from Outback Organics: Outback Organics Jade Wax, Outback Organics Onyx Peelable Wax and Opal Peelable Wax 500g. Perfect for female use, the Jade Wax has a cool, fresh and feminine aroma, offering an alternative for face and under arms. The calming essence of eucalyptus soothes the skin. Designed to make waxing an exclusive experience, the Onyx Peelable Wax is the perfect unisex option, offering a masculine,

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Skincare

BELIEVE IN ANGELS! REVITALIXIR RECOVERY SERUM Advanced ingredients featured in a unique delivery system provide the perfect blend to relax (sphere) and revive (gel) skin. By separating the oil-based spheres and the water-based gel, this has allowed for a more potent, concentrated formula and a higher delivery of actives per use.

We all know that winter can take its toll on skin, and just as the seasons change, we need to adapt our skincare regime too. Enter Green Angel, an exclusive range of seaweed and essential oil-based skincare, spa and haircare products, hand-made in Ireland. At the core of the Green Angel range is seaweed, harvested off the Atlantic Ocean on Ireland’s west coast, and full of vitamins, minerals, iodine, trace elements and iron. Green Angel Seaweed & Aloe Eye Gel is a cooling and moisturising eye gel that absorbs quickly and can be used over make-up, helping to soften fine lines on all skin types, reducing puffiness on the delicate skin below the eyes.

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REAL RADIANCE Pevonia launches new Radiance Facial Mask Collection. Pevonia launches its new Radiance Mask Collection on 1 January 2019.

ALL A-GLO From Glo Skin Beauty, these skincare essentials replenish and nourish skin. Includes four travel size products. There are three kits for every skin type: dry, oily and combination. They include cleansers, restorative creams and eye lifts, to name a few.

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Featuring three masks for all ages and skin types, the masks contain micro-emulsified technology for deep absorption with visible results.

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NEUÚ SKINCARE Every day, our skin is exposed to a variety of environmental challenges, from changes in temperature and humidity, to pollution, questionable foods, stress and the occasional late night. All of these lead to dehydration and loss of dermal elasticity causing dryness, irritation, lines and wrinkles. NEUÚ products are naturally formulated with our proprietary seaweed blend to help to protect, hydrate and soothe the most sensitive of skin types. The magic in our formulations comes from the separate extraction of lipids and alginic acid from seaweed. These active ingredients are recombined for maximum potency and blended in skin-friendly,

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nutrient-rich, natural formulations to soothe and rehydrate the most sensitive of skin. Designed by nature for sensitive skin.

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Skincare

WINTER SKINCARE

FROM SUNAURA

Winter conditions put the skin under different environmental stresses than in summer, and a different skincare routine is needed to combat these stresses. Mila d’Opiz Swiss Classics Climate Cream is a rich moisturiser containing snow algae powder, which is specifically designed to protect skin from extreme cold conditions or from the change between outdoor and indoor temperatures that skin undergoes several times per day in winter. Mila d’Opiz Vitamin C Concentrate is a concentrated serum with a high concentration of vitamin C to protect and regenerate the skin, and to provide moisture and vitality. Mila d’Opiz Skin Vital Vitamin Capillary Balm 50ml is a vitamin-packed serum which strengthens the skin blood vessels to reduce redness and rosacea. In-salon, winter is a great opportunity for glycolic acid

treatments, which are not recommended during sunny weather. Glycolic treatments can stimulate dry and mature skin into producing healthier, more oxygenated and rejuvenated skin cells. Oily and blemished skin can benefit greatly from glycolic treatments to reduce acne and/ or blemishes. Mila d’Opiz Glycolic Acid Treatments are gently buffered to produce an immediately visible effect whilst minimising irritation and redness for more sensitive skin. Mila d’Opiz Luxury Caviar Facial provides a deeply moisturising and anti-ageing effect which are the perfect antidote to winter’s stresses. www.sunaura.ie

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December/January 2018/2019 | www.salonmagazine.ie

SPA IRELAND

SOTHYS PARTNERS WITH PARKNASILLA SPA AND RESORT FULL STORY INSIDE

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Spa news

SPA OF THE YEAR WINNERS ANNOUNCED

The winners of Irish Tatler’s Spa of the Year Awards were revealed in October at an event in Dublin’s Intercontinental Hotel. The panel of judges said they were most impressed by the quality of treatments, therapists and overall luxuriousness of the winning spas across Ireland. They include the The Spa at Aghadoe Heights Hotel & Spa (Best Service), The Cliff Group (Innovation), Rachel O’Malley at The Beautique Spa at Hayfield Manor (Best Therapist), The Spa at Adare Manor (Newcomer Award), The Spa at the Shelbourne (City Spa of the Year) and Chill Spa at the Ice House Hotel (People's Choice Award).

The Beautique Spa at Hayfield Manor’s Rachel O’Malley was awarded Best Therapist

CENTER PARCS TO OPEN IRELAND’S LARGEST SPA

SPA IRELAND

Center Parcs has unveiled details of its Aqua Sana spa, which is set to be its very own retreat in the forest. Tucked away, surrounded by trees, Aqua Sana will offer a sensory escape in the heart of the forest, offering guests at Center Parcs Longford Forest an unparalleled spa experience. Measuring over 2,500 sq metres and costing €10m, Aqua Sana Longford Forest is set to be Ireland’s largest stand-alone spa, boasting 14 treatments rooms and 23 unique spa experiences. It will open in 2019. Center Parcs Ireland has also announced that luxury beauty brands Voya and Elemis have been selected as spa suppliers

for Aqua Sana. The two will provide the premium spa products for a wide range of treatments. “We are really excited to be introducing Aqua Sana to Ireland in 2019 and welcoming guests to our unique, luxury forest retreat,” said Kay Pennington, Aqua Sana Group spa manager. “We are thrilled to announce Voya and Elemis as the Aqua Sana spa suppliers for Center Parcs Longford Forest, which will open in 2019. Aqua Sana will offer a variety of treatments and we know that Voya and Elemis are the ideal beauty brands to provide our guests with the best

PROFITS SOAR AT POWERSCOURT Pre-tax profits at the company that operates the award-winning Powerscourt Hotel in Co Wicklow increased by 77pc to €1.98m last year. The five-star hotel, which has 194 guest rooms, including 93 suites, features a 30,000 sq ft spa with 20 treatment rooms. It also has two championship golf courses, a traditional Irish pub and facilities for events, conferences and weddings. A spokesperson said that 2018 hosted a healthy mix of demand from both domestic and international visitors, and it anticipates an extremely busy Christmas season.

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Spa busines pitch

THE WORTH OF NETWORKING

I had the pleasure of meeting the spa manager, Ela Urbanowicz at Parknasilla at the recent Spa Life Conference that took place in the Johnstown House Hotel. Sothys was one of only two platinum sponsors for this event and we received phenomenal feedback. Ela and I connected immediately and have since formed a great friendship.

run by Les Nouvelles Esthétiques Spa, during which it received the 2018 H.Pierantoni prize for innovation.

Parknasilla is a magical place, it oozes quality, luxury and you feel the stresses of life lift as soon as you enter their gates. The accommodation is so comfortable with some breathtaking views of the sea. Ela was looking for something different, something exclusive and absolutely professional. What caught her eye was the new Sothys Athletics line, an innovative, unisex, sporty and modern brand for wellness centres and spas.

Parknasilla now offer its clients a selection of treatments and complementary homecare from the Athletics line. They have also added the Seasonal Face and/or Body Treatment with Vanilla and Passion Fruit to its menu! This is a treatment of sheer indulgence with a delicious floral fruity fragrance. In autumn, our skin is weaker, in winter it slows down. It can appear dull and tired and our defence system needs a boost to be able to face the aggressions of the cold season. This treatment gives the skin a much needed dose of oxygen and minerals to boost the skin’s defence system before winter. With complementary homecare, this treatment is ideal for everyone.

“What first got my attention with the Sothys brand was their new Athletics treatments. I was looking to add to our spa offering, especially nowadays with the increasing number of active and wellness orientated guests,” she said. “Our spa philosophy is ‘Nature Inspired Wellness’ and I believe that Sothys fulfils it. Nature is at the heart of Sothys with its philosophy and product development. After only a few days of training, all my team fell in love with the treatments and quality of products and we can't wait to share that love with our guests.”

Parknasilla now also offer their clients Make-up by Sothys, an elegant and glamorous make-up range, a must-have for every woman. Because the complexion forms a background for every make-up style, foundation has always been important to Sothys. Sothys have an extensive selection of shades to perfectly suit every skin tone and can offer a satin, matt or natural finish from medium to high coverage. A completely personalised approach! With every season, Sothys will offer colour and trend products to complement your basics.

This line is perfectly in tune with the ‘athleisure beauty’ trend and has been designed for those looking for complete well-being and who have chosen exercise as the way to achieve that, but it is also ideal for consumers looking to slim down their figure. Its mixed target audience is a huge advantage for the brand and should be a stepping stone to gaining new market share.

Sothys is a brand with strong added value. With an international presence, the best of science and nature, 70 years’ experience in highly effective skincare formulations, active ingredients using the latest technologies, and beautiful elegant packaging. Sothys is one of the original brands exclusive to beauty salons and spas that can create an outstanding experience for the senses.

The Sothys Athletics line was recognised during the 48th Congres International d’Esthétique & Spa in Paris, which is

If you would like to meet me to discuss Sothys for your salon or spa, tel: 01 4080810 or e: info@chleoenterprises.ie.

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SPA IRELAND

Sothys has teamed up with Co Kerry’s Parknasilla, writes Nicola Mealia, managing director, Chleo Enterprises, distributors for Sothys Ireland.

Spa consulting

THE POWER OF THE GIFT VOUCHER

SPA IRELAND

This time of year we focus a great deal of energy and value on the gift voucher business in our salons and spas, writes spa consultant Diahann Buckley.

ift vouchers are a wonderful opportunity to grow your business far beyond the initial voucher sale. When giving sales training I focus on the power of conversion that comes from this audience. The key is to fully understand your clients, first of all, finding value in this client and not limiting the opportunity to the voucher itself. As a business owner, you must recognise that 20pc of your client base generally make up 80pc of your revenue. The first flaw I see as a consultant when mentoring spa and salon owners is they tend to pigeonhole their clients into the usual service and spend area they have historically received. I ask you to look at voucher as a means of direct marketing and educating your existing clients to the full services menu you have to offer. If a client retrieves a voucher, the opportunity should be used fully with an in-depth consultation to ensure the user has a full understanding of your service options. A common mistake made is the owner doesn’t allow a flexibility in service transfer. Using a voucher for the client is a perfect opportunity for them to try additional or new service options within your menu. Always allocate value and do not restrict the voucher to the actual service it may be made out for. You would be surprised how many of your

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clients do not look at your menu or are unaware of the options open to them.

“Using a voucher for the client is a perfect opportunity for them to try additional or new service options within your menu”

base line from service to retail. Do not take for granted this is happening as in my experience secret shopping businesses, therapists tend to completely retreat with voucher clients. Use your team meetings to bring all the team on board and ask them to stand back and not rank the client based on past services/retail spend or frequency of visits. Its a new year and your clients are having full treatment requirements somewhere, use this time to re-educate and update the delivery of exceptional service to all your customers

Getting your team on board is essential. Have a team meeting before Christmas to ensure all members are aware of the value per service behind the voucher, particularly where packages are concerned. Furthermore the importance of client communication and effective consultation I can not reiterate enough. Consultation forms and engagement are vital to identifying your clients’ needs and gives the therapist the knowledge to deliver effective treatments and recommendations. Finally, make sure your team sees the opportunity to give aftercare, homecare and retail advice to every voucher recipient. A healthy business should convert 30pc retail sales as a

Diahann Buckley Spa consultancy. For more information tel: 353(0) 87 980 2884 or visit www.diahannbuckley.ie.

Skincare company focus Our company stocks:

A NATURAL APROACH V.Claire Natural Beauty is celebrating 22 years of knowledge and consistency in the field of beauty. Our distribution has a committed team of beauty therapists with excellent knowledge of skincare, ready to educate and support our agents across the country. We are consistent in our message of providing cosmetics with transparent ingredients, environmentally-friendly and animal cruelty-free. All our products are traceable and certified by the most prestigious and stringent labels ‘Cosmebio’ and ‘Cosmos’ to make sure our customers can trust the products they are using.

Why does V.Claire natural beauty chose to distribute certified bio cosmetics? • Traceability and integrity of clean ingredients. • Incredible formulas of plant extracts to achieve positive results for each type of skin. • Unlimited benefits to our well-being. • Plant active power versus generic engineered ingredients. • Beauty with respect for the skin. • An intelligent way forward! VClaire Natural Beauty E. info@vclaire.ie W. vclaire.ie T. 01 452 6973

VClaire Natural Beauty E. info@vclaire.ie W. vclaire.ie T. 01 452 6973

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Skincare treatment focus

CHALLENGE ACCEPTED Salon and Spa Ireland Magazine’s Linda is taking a 12 week challenge with Nimue. Here we follow her journey to flawless skin.

Originally developed for the medical market in 1994, South African-born skincare hero Nimue Skin Technology is a professional-only derma-cosmeceutical brand that has earned a reputation worldwide for innovation and delivering visible results that delight therapists and clients alike. Award-winning distribution company Sweet Squared is now the sole Irish market distributor of Nimue.

Week 1

So what exactly is the 12-Week Challenge’? For starters, it is much more pampering than it sounds! Comprising seven at-home products and four luxury treatments (worth over €700) to improve the skin from the inside out, the objective is to feel confident enough with skin appearance to go foundation-free at the end of twelve weeks.

Week 3

The challenge demonstrates how Nimue’s highly effective and scientifically formulated products help women achieve the skin results they desire, so they feel confident enough not to have to wear foundation every day. Flawless skin with this renewed complexion is all the make-up they need! The brand has already seen some incredible ‘12 Week Challenge’ results globally, with many a bride across the world attending her wedding foundation-free due to a glowing, healthy and even complexion.

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Skincare treatment focus

TAKING THE FIRST STEP

Week 5

The first step in the 12 Week Challenge is the skin analysis. This is done by a professional in order to ascertain skin classification and discuss skin concerns, so a regimen to suit individual needs can be tailor-made. As Niume says, “flawless skin doesn’t happen by accident, it happens by appointment”. This will determine whether the skin is Environmentally Damaged, Hyperpigmented, Problematic or Interactive. There are products in the Nimue range to tackle each concern. Linda’s skin is Environmentally Damaged, which means she has premature ageing or photo ageing resulting from a history of cumulative exposure to environmental factors. After the analysis she received her home kit, which includes seven retail products based on her skin analysis and a guide on how to use each of the products. In order to get the best results, the retail products are combined with four professional treatments during the duration of the ‘12 Week Challenge’.

Week 6

Linda is now six weeks into the experience. A busy working working mother of five, her skincare regime up to now was very basic. She’s now taking the time to use the products correctly and has completed two of her treatments. She’s also making a few required lifestyle tweaks! She has been learning all about the science behind the products and Nimue’s concept of treating, rather than masking any skin concerns. This is because the ‘12 Week Challenge’ is a transformative process for the skin at a deeper level, with advanced and concentrated formulas working to restore skin health and visibly improve all problem areas.

In our next issue you can read all about Linda’s completed ‘12 Week Challenge’. By then she will have done her final treatment and be able to see visible results, which she can explain in detail. Interested in becoming a Nimue stockist? Contact Sweet Squared at www.sweetsquared.com

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Cosmetics

GLOW COUUTURE The Glow Couture Powder in ‘golden veil’ makes complexion radiate with a soft golden glow. This fragrance and paraben-free highlighter blends well and feels comfortable on the skin. The tin, complete with shimmering sequins, makes the Glow Couture Powder an eye-catcher. The colour of the sequins changes between green, blue and purple in the light. The backs of the sequins are finished in matte black. Skin compatibility dermatologically approved. www.artdeco.com

BROWTASTIC BrowTastic Henna Brows offer the perfect alternative to eyebrow tinting, without the use of ammonia or lead, to develop to the eyebrow colour. Normal tinting only colours the hair, but henna colours both the hair and the skin to give you the look of a highly defined brow, but with the added effect you would get from semipermanent tattooing. The results last on average two to three weeks on the skin and up to six weeks on the actual hair. Henna gives you the opportunity to create expressive eyebrows and camouflage gaps in over-tweezed or sparse brows.

www.bronzedirect.com

CMY

OF ME O H N THE OWEE L P HA E-U MAK

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BEAUTy PROfESSiONAL iRELAND

What Insurance Policy do I need? Unsure of whether you need an Individual Policy or a Salon Policy? Instant cover and Answering these questions should help give you the answerfree

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Access to 100s of Euro discounts Doavailable you Employ Anyone? exclusively to members from suppliers through monthly e-shots form industry suppliers

You needfor a Salon Policy 1 Yes x free job postings/ sale ad as Professional you have an Ireland’s Employers within Beauty Liability exposure recruitment/Classified section to use during the year (Terms and Cond. Apply)

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Human resources

MIND MATTERS

The need to deal with mental health in the workplace is becoming increasingly prominent. So what should employers do to manage it? The following guidelines should help you manage the mental health issues of your employees, should they arise, and better equip you to know what to do. Encourage conversations about mental health - starting a conversation with an employee about mental health doesn’t have to be difficult. Encouraging an open culture where employees feel like they can talk to each other and/or managers will undoubtedly help alleviate stress in the workplace. DEAL WITH THE MEDICAL CERTIFICATE

WHAT ABOUT DISCIPLINARY PROCEEDINGS?

It is important for employers to deal with a medical certificate stating mental ill-health appropriately, by contacting the employee to find out if work is a contributing factor in triggering it and if there are any steps that can be taken to alleviate or eliminate the cause as soon as possible. Appropriate contact should be maintained with an employee on sick leave during the entirety of their absence. An employer should discuss with the employees what measures it may be able to take to help an employee return to work at the earliest opportunity.

A common problem for employers is that of the employee who, upon being told to attend a disciplinary hearing, goes off sick citing stress as the cause. Contrary to popular belief, the default position is not to postpone. In most cases, medical advice will suggest that dealing with the disciplinary issue will be more beneficial to the employee.

DON’T LET MATTERS DRIFT DURING LONG-TERM SICK LEAVE Employers should deal with issues head on when absence presents unacceptable levels of disruption to the business, rather than allowing the situation to drift to the point where the employee has been off for so long that dismissal looks like the only viable option.

example allowing them to start later or finish earlier, reducing their working days or providing them with remote access software and permission to work at home on set days. TRAIN YOUR STAFF Training line managers and senior staff to recognise mental ill-health symptoms will help them to manage staff with varying degrees of mental health issues.

MANAGE POOR PERFORMANCE Where performance becomes an issue, discuss it with the employee promptly and explain that they are not performing to acceptable standards. If disciplinary action is necessary, ensure fair and appropriate procedures are followed with reference to any relevant internal policies and the WRC Code of Practice on Disciplinary and Grievance Procedures. CONSIDER REASONABLE ADJUSTMENTS You may consider making reasonable adjustments to help an employee stay in work or return to work while they are experiencing mental ill-health. Flexible working is a potential option, for

The HR Company was founded in 2001 by co-founders Philip Carney and Angela O’Grady. The company came together with a new mission for HR services: to be affordable, easy, and straightforward, simplifying all of the hassle that locks up talent and money. From the smallest of business to the largest of corporations, The HR Company provides the same, hands-on care with solutions particular to the customer’s needs. Call: 01 291 1850

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Tanning

Professional salon only tanning brand A revolution of self-tanning; Bronze Leaf is formulated using some of the finest organic ingredients available. It is enriched with deep moisturisers and exotic botanical extracts, which can help tone and firm the skin whilst developing a sunkissed golden glow. Ask for Bronze Leaf today and step out of the dark ages of self-tanning.

Exclusivity terms available. For more information on how you can become a salon partner contact Karen Walker on +44 779 323 1300, karen@bronze-leaf.com, www.bronze-leaf.com

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7/9/2018 9:55:58 AM

TAKE A LEAF Bronze Leaf tan comes in four variants. These three 8-12 hour developing shades are all made with the finest organic ingredients including aloe vera, bergamot oil and lemon peel extract. Medium Tan is the most widely used within the range among the majority of clients. This will suit all skin types. Bronze Leaf is an Irish brand used by 120 salons across the country. For more information on how you can become a salon partner contact Karen Walker on tel: +44 7793 231 300, e: karen@bronze-leaf.com.

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BODY GLOW To build a gorgeous glow, or to extend the life of your tan, use this skin nourishing body moisturiser with a healthy touch of bronze. Insanity Tan Body Glow is infused with antioxidant rich white tea extract and moisturising aloe vera. Suitable for daily use. Simply massage into your body for a gradual tan. Reapply daily for deeper colour.

www.bronzedirect.com. tel: +353 (0) 1 636 3138

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Tanning

SUPREMELY RICH He-Shi Supreme Spray Tan Solution has been designed to give the ultimate spray tan whilst containing some of the best organic ingredients you can find within He-Shi Self-Tan range. With 12pc DHA, the He-Shi Supreme Spray Tan Solution is the darkest colour strength within the He-Shi Professional Spray Tan Solutions delivering the deepest tan as its contains colour enhancing ingredients, ensuring the richest result.

TANNING ORGANICALLY TanOrganic’s Self-Tan Mousse is like not other on the market and offers a deeper shade of tan while nourishing and moisturising the skin. The Self-Tanning Oil is a moisturising dry oil with a subtle tan. It will instantly illuminate the skin and give a glow that lasts up to seven days.

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Spotlight

EXPERIENCE DRIVEN MARKETING

THE FUTURE OF SUCCESS!

It’s time to move away from mass marketing, explains Joe McGlinchey from The Sunbed Association (TSA) . It’s probably fair to say that tanning/ beauty salons the world over generally follow a service-based business model that can be hit or miss and, unfortunately for many, tends to be more miss than hit. The model is straightforward – offer a beauty/tanning service with some high-tech equipment and accessories; pop in some attractive furniture and branding and finish off with some smiling staff to welcome in the clients. The problem is how many ways can you package and serve up these same services again and again and still find a way to differentiate your business in order to attract more customers. The answer is the EXPERIENCE. It’s time to move away from mass marketing to a more customised delivery of products and services where an engaging experience is staged for each customer. The buzz phrase for this is experiential marketing. Household brands up and down the high street have already embraced this

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form of marketing: Top Shop, Uniqlo, Nike and Samsung being examples of brands what regularly offer in-shop and pop-up experiences that create a closer bond between the customer and their brand by immersing them in a memorable experience.The customer then associates that positive experience with the brand, encouraging them to spend more time, repeat visits and of course more money. Delegates at TSA’s recent SHINE event heard an inspiring presentation on how to transform their mindset and business plan to evolve into this new economy – the experience economy – hearing about examples of where it’s already taking place and gaining some great tips on what the new model would look like in their salons. Sounds interesting – it was! TSA members will soon be able to download a video of the presentation from the Members Zone on TSA’s website.

For more information about responsible use of sunbeds and benefits of membership of The Sunbed Association visit www. sunbedassociation.org.uk or call 016 363 139 or email info@sunbedassociation.org.uk. To contact Joe McGlinchey directly call 0044 7553 383455.

JOE MCGLINCHEY

Spotlight

MORALE OF THE STORY If staff morale in your salon is low, how do you go about boosting it? Beauty business expert Liz McKeon gives her tips. Poor morale undermines the commitment of employees, hurts the products and service they offer, and can alienate the clients. It can arise for many reasons, such as a personality clash, poor management, lack of job satisfaction, financial insecurity, lack of job security or the absence of leadership – all of which may result in a high stress environment and this is the last thing you want your clients to experience. Poor morale can be encompassing, after a while, and it is difficult to know how to find its source, and thus how to reverse it. What may start just as individual apathy can deteriorate into a generalised infectious problem that spreads throughout the entire salon. The good news is, poor morale is reversible. However, you must remember to determine and deal with the cause, not the symptoms. If your salon is suffering from poor morale and you are unsure why, start by asking your therapists. Assess the

feelings and opinions of your team. Try to understand the resources people need to make both their work and work environment more satisfying. It is important to identify people’s expectations, their ways and benefits, how the internal communication system is working and whether your management style is effective. It might also be worthwhile to explore areas such as reward and recognition, and find tangible ways to contribute to the process of change. Managers can do so much to improve morale, by getting to know the team reporting to you, making yourself available when therapists need to talk or share a problem, valuing staff for their particular skills, passions and knowledge, and most importantly, helping your team members to develop their potential and supporting them in their ambitions.

Beauty business expert Liz McKeon specialises in business development in the beauty, hair and spa industry. For information about online courses, workshops and one-toone business mentoring, check out www.lizmckeon.com or call 00353 1 892 8007.

Your staff are the salon’s most valuable resource. By creating an environment of open, constructive feedback, staff will feel inclined to co-operate with you as you drive your spa forward.

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Nails

ITALIAN LOVE STORY!

NUTCRACKER NAILS!

The Salon & Spa Co.has launched Fedua in Ireland. The family has been producing paints for more than 50 years. Inspired by this unrivalled expertise and the science and chemistry to back it up, Fedua was born. The professional and retail polishes are completely eco-friendly. The strong will of Fedua represents a new idea of beauty with the most striking and fashion forward colours straight off the catwalks in Milan. The collections represent the inspiration, the research and the personality of modern women, who have their own idea of beauty. Fedua is available globally in some of the finest locations. Simplicité Wellbeing & Beauty clinic in Naas has been nominated as the first brand ambassador for Ireland.

Celebrate the holidays with limited edition colors inspired by Disney’s The Nutcracker & the Four Realms in OPI’s 2018 Holiday Collection Lacquer Duo Pack and Mini 10 Pack. Shades in the collections include Ginger’s Revenge, Bubble Bath, Alpine Snow, Big Apple Red, Cajun Shrimp, Malaga Wine and Lincoln Park After Dark. www.hennessyhb.ie

www.fedua.com

YULETIDE MAGIC Sprinkle some magic on your nails this season with the brand new :Yours Loves a Christmas Miracle Collection. Featuring two double-sided stamping plates, Jingle Bells and Christmas in the Air, this collection has been designed by the much-loved designers from :Yours Loves; Sascha Gossen, Fee Wallace, Dee Timmer, Anna Lee, Maria Cientanni, John C Nguyen, Nataliya Al-Ta’ai, Tracey Lee, Marian Newman, Winnie Huang and Valérie Ducharme. Jingle Bells is sure to get any Scrooge into the holiday spirit, featuring every element of Christmas you can possibly think of! www.sweetsquared.com

GLITTER AND GO! Have you tried the new Nail Art Mix and Mingle pots? Each pot contains a mixture of beads, sparkles, pearls, stones, shapes and more! With six different colour schemes to choose from these gorgeous little pots are the perfect accessory to festive nails. Can be applied by adding into a coat of sticky builder clear gel. Available in colour schemes silver, gold, rose gold, fushia, opal and treasure. www.asunailandbeauty.ie

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Gifts

BE INSPIRED EXPERT BLEND Kemon is true to itself and visionary: hair fashion becomes a lifestyle choice and the products an expert blend of science and nature. Beauty is uniqueness and melds substance and form, like the two sides of the same coin. The Kemon Actyva Christmas gift sets feature a shampoos and mask. www.xpertpro.ie

This year Thalgo has taken its inspiration from a journey to the far north, where snow and sun sparkle with a golden glow to illuminate the sky with these precious shades. It has three collections of 11 luxuriously refined gift sets. The sparkling graphic design comes in three shades of gold – white, gold and rose – evoking the sun’s luminescent rays spreading across snowy landscapes at different times of day. www.thalgo.ie

Illuminate your spa with the 3 SHADES OF GOLD Christmas Gift Collection

Highlights for 2018 Beauty Crackers - Advent Beauty Collection - Scented Candle

Available from the VILLA THALGO – Paris Trocadéro and in 12,000 Thalgo Spas, Thalassotherapy Centres and Beauty Centres worldwide.

www.thalgo.com

LIGHT A CELTIC CANDLE These gift boxes make the perfect present, especially at this time of year. Each box is beautifully designed with ribbon at the top and small ribbon to assist opening.

www.celticcandles.ie

YULETIDE TREATS FROM ÉMINENCE For the ultimate Christmas treat Éminence Organic Skin care has picked the top beauty picks from beauty editors and experts around the world. With the Beauty Experts’ Top Picks Gift Set, your clients will discover their best skin with this limited-edition collection of some of our most-loved products. This all-in-one travel-sized gift set is ideal for normal to dry skin types, and each product is chosen to deliver a beauty ritual that cleanses, treats, hydrates and replenishes for exceptional results. Meanwhile, have beautifully prepped and moisturised lips this Christmas with the Perfect Lip Duo Gift Set with a luxurious exfoliator and lip balm treatment. www.éminence.ie

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Gifts

THE GIFT THAT KEEPS ON GIVING Whether it’s vouchers or wrapping, the key word this season is ‘gift’ if you want to maximise sales at this time of year.

ost hair and beauty businesses are booked solid around Christmas and New Year so your marketing focus at this time of year should be around increasing retail sales, increasing the average spend per client visit and getting clients booked in for the quieter January and February months. Remember that many people leave their Christmas shopping until the last minute so quite a few of your customers may be looking for gift ideas and festive inspiration. Tempt them into buying by creating glitzy in-salon displays to showcase products and treatment packages. And don’t forget to post photos on your social media pages.

Fifteen years ago Sam McLernon added gift wrapping on rolls to its product portfolio and under the stewardship of Norton the gift wrap and packaging line continues to grow and offers a wide range of products, which today consists of wrapping paper, sheets and rolls, tissue, bows and accessories, as well as supplies, such as tapes, dispensers, ribbon holders, paper dispensers/cutters, cellophane rolls and cellophane bags.

THAT’S A WRAP

“When you hand over a present, part of the gift is the pleasure of unwrapping it,” says Annette Norton, commercial director at Sam McLernon Dublin Ltd. “Wrap your gifts and create suspense, excitement and a look so beautiful that the person receiving the gift doesn’t even want to open it!”

“The quality and design of the gift wrapping paper definitely adds to the client’s experience,” Norton continues. “And to top it off add a beautiful bow or accessory from McLernons. For a quick and easy option cellophane bags with a cardboard base are quick and easy to do. To ‘drop, bow and go’ drop your product into the cellophane bag, attach your pull string bow and your customer is ready to go with a beautiful present.” Norton believes that salons should offer a gift packaging service all year round, for birthdays, anniversaries, holidays, Mother’s Day, Valentine’s Day, Father’s Day and, of course, Christmas. “Offering an in-store gift wrap and packaging service is a small service detail that makes a big impact,” she adds. “This helps you distinguish yourself from competitors and be best remembered. Your customers feel valued and are happy to come back to you time and time again.”

It’s always a good idea to place a basket of inexpensive stocking fillers on your reception desk to attract last-minute purchases. And label the basket ‘Ideal Stocking Fillers’! Make sure your window display is both festive while also communicating what your salon has to offer. Windows are free, highly visible advertising.

Offering a gift wrapping service is an absolute must. It’s an opportunity to create a lasting impression in the minds of your clients. It’s likely to boost your retail sales and you’ll turn a satisfied customer into a happy one. Promote the service so increase awareness of it. Most people will be thrilled that they won’t have to wrap at home.

convenient way to present a nice hair or beauty product and various other gifts and adds the personal touch.

According to the company, its gift wrapping range turns a routine sale into a theatrical event. The presentation of a gift bag enhances a gift and is a

And finally, don’t forget to have plenty of gift cards in stock and advertise them as much as possible to your clients. They are a brilliant marketing tool for the hair and beauty business and make a perfect present. They are an opportunity to give your loyal client base a good gift idea for their loved ones, while bringing in new customers over the year ahead. And over half of gift card holders spend more than the value of the card.

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Aesthetics focus

AESTHETICS

REBORN

MADE IN ITALY

The M3 has eight natural alternatives to the cosmetic surgery approach. Why not try these and see how to get the best out of your M3 Face and Body Machine? Mesotherapy for all skin types • Currently the most popular alternative to an invasive injection treatment. • Mesotherapy is a warm, ultrasonic-based current that drives natural ingredients deep into cellular level of the skin. • It can improve skin and muscle tone, firm eyelids, and targeted areas. • It can instantly hydrate and plump up your skin with a radiant glow that looks natural! • It can push purifying cosmeceutical-grade ingredients into the skin to help balance your skin’s sebum/ oil production. • Always improves lymphatic drainage. • Professional results with extremely affordable prices! It actually costs less than Botox and fillers. Radio frequency for anti-ageing, cellular renewal and skin tightening; FACE: A pleasant thermal energy and heat treatment that combats the signs of skin aging by performing skin tightening and rejuvenation. BODY: Body contouring technology that uses radio frequency wavelengths to tighten loose stretched skin by stimulating collagen and elastin production. Ultrasonic liposuction body treatment Swap fat for energy! It targets the stubborn fatty areas where fat cells are literally shaken to pieces. Ultrasonic waves break down fat with no need for incisions. This treatment is warm, painless and effective.

Infra-red: pain relief and relaxation A relaxing heat treatment that has analgesic properties for pain relief or injury recovery.

Here is an example of a couple of facials that can be performed using M3 and Dr Kraut:

• • •

•

Oxygen infusion with a choice of actives such as vectorised vitamin C, hyaluronic acid and essential oils synergy for sensitive skin and preform a lymphatic drainage. Finish with hydrating, anti-age or purifying creams.

Pure Clean and Hydrate Facial

Anti-Age, Firming and Lifting – Face, Neck & Décolletage

30 minutes, RRP €55

100 minutes: €190

• • •

•

• •

Cleanse with Dr Kraut Cleansing Milk enriched with marine collagen. Detox Black Mask with activated charcoal, avocado oil and pure clay. M3 deep cleaning cavitation peeling with Dr Kraut Softening Tonic enriched with pro vitamin B5 and chamomile. Radiofrequency followed by hydrating gel mask enriched with marine collagen and red algae. Mesotherapy with intensive anti-age or intensive hydrating ampoules. Oxygen infusion with a choice of Actives. Revitalising anti-age cream with hyaluronic acid and vitamin E.

At Totalcare, we specialise in combining the latest aesthetic treatments with a wellness base approach. Explore Totalcare.ie to find out more information or call 061 620000 or 086 4188339 Email us at totalcaredistribution@gmail.com

Dympna Fitzgerald, director of Totalcare

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Brian Mullins Insurance Brokers

Advanced Aesthetic Treatment

27 Castle Street,Sligo Phone: +353 71 91 41030

INSURANCE

Email: info@bmib.ie Web: www.bmib.ie

We have a dedicated team who are on hand to ďŹ nd you the best possible cover. We cover the following treatments:

Plasma Pen Fibroblast Tattoo Tattoo Removal Dermal Fillers Botox

If you are practising a cosmetic treatment which is not listed, please give us a call on 071 91 41030 www.salonmagazine.ie 47 BMIB Ltd t/a Brian Mullins Insurance Brokers which is regulated by the Central Bank of Ireland.

Furniture

BARBER SHOPPING Since 1954 the name Welonda has been globally connected with the design and supply of high quality hair salon interiors. Choosing Welonda is a choice for quality and service. This Alpha 1000 Barber Chair is very popular, according to the experts.

www.xpertpro.ie

WAITING AT THE NAIL STATION An elegantly modern design with a tapered silhouette eye catching features, this is part of the REM Centenary range celebrating 100 years of REM Salon Furniture. Features a drawer and cupboard storage, locking glass fronted retail with LED feature lighting, chrome double socket and advanced air filtration system.

www.hennessyhb.ie

IN THE ZONE Uniques nail rack and product display units are made to order. These display units are not only aesthetically pleasing for your interior decor but are also pratical units that offers exceptional product placement enabling you to increase sales, in addition to ample storeage for stock.

E. uniquesalonfurniture@gmail.com M. 086 7765277

BENTLON BEAUTY Effortless height and tilt and back adjustments with the electric hand-held or foot pedal control • • • • •

Ergonomic upholstery with adjustable head and foot board Step-in and out seat assist, lifting capacity 200 kg! Movable arm supports Durable parts and materials, two years warranty and five years on manufacturing faults Available in a range of colours, white, blue, orange etc.

Distributed in Ireland by Beauty Products Ireland, 052-6136433

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Bespoke furniture for your hair and beauty salon T. 056 771 2122 M. 086 776 5277 E. uniquessalonfurniture@gmail.com FOLLOW US

We are here to create, supply and fit your ultimate salon design, from beautiful nail stations fitted, to the newest and most elegant reception desks and bespoke styling units for your hair or beauty business. We cater to your every business requirement as we also offer shop fittings, shop design as well as office fit outs and professional office design services.

We here at Uniques Salon FurnitureÂ know your business, we listen to your ideas and understand your requirements. Our business is to provide you with a professional service supplying you with the salon furniture that can make all your ideas and your deams a reality.

www.facebook.com/Uniques-Salon-Furniture

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XPERT APPROVAL Xpert Professional, the luxury, family-owned hair and beauty distribution company, has launchedÂ ACCADEMIA,Â a state-of-the-art centre of excellence for hair and beauty education and management. The Dublin-based, eco-friendly designed 16,000 sq ft education facility spans over four floors, which are designed to incorporate a number of fully fitted salons, make-up and beauty training rooms, lecture theatres, meeting spaces, as well as a residential coffee shop and private garden.

www.xpertpro.ie

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Training and education

With over 28 national guest artists presently working with ACCADEMIA and international guest artistic teams beginning to arrive to the new centre to educate and inspire their client base, it certainly is exciting times ahead for the Irish hair and beauty industry. The self-contained, state-of-the-art centre building incorporates latest environmental practices, including an eco-friendly heating and cooling design with water filtration system, and a maximum utilisation of natural light. The minimalist, modern design interior with its clean lines creates an overall feel and ambience aimed at fostering the kind of professional creativity that Xpert Professional is determined to make the pervading atmosphere in the education facility. There are polished concrete floors throughout with exposed stainless steel pipe work, which gives a beautiful raw, industrial feel to the centre. The complete interior was furnished and designed in Holland by premium salon furniture company Welonda, exclusively for ACCADEMIA. The exterior was designed by Dublin-based award-winning Cooney Architects. As a centre of excellence to rival the best-in-class internationally, ACCADEMIA will focus on delivering technically demanding and superb haircare, skincare and beauty-creative education courses. It will also set the standard in hosting an unrivalled selection of business, customer service and retail education seminars, specifically tailored to the needs of professional stylists and beauty therapists. Detailed, technologically advanced training will also be delivered on the company’s products, appliances and equipment. This centre of excellence will become the new home for all Xpert Professional’s luxury brands, including Ireland’s No 1 professional haircare brand ALFAPARF Milano, as well as Joico, Kemon and Moroccanoil.

The main features of ACCDEMIA include: Three fully fitted salons with 12 styling stations in each for colour training techniques and services. Two lecture theatres to accommodate 160 trainees and professionals. A 20-seater board room for theory classes. A fully furnished make-up training room. Offering over 1,000 courses per year. A ‘Coffee Social’ café catering for 180 students and professionals daily, with a private adjoining garden for al fresco dining.

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2019 BEAUTY COURSES

Training and education

NAILS • OPI Manicure & Pedicure • OPI GelColor • OPI Acrylic • OPI Axxium Gel

HENNESSY HAIR AND BEAUTY

SKINCARE • Ericson Laboratoire Body • Ericson Laboratoire Facial • MiniMi Body Wrap • LED Therapy Mask

WHY CHOOSE

AAC?

We offer a wide variety of both hair and beauty HAIR REMOVAL SPRAY TANNING courses, everything from complete beginner to ad• Threading • Spray Tan Course vanced therapist looking to upskill. We a large At AAC we strive to be your best resource for quality • offer Lycon Waxing variety to suit your needs. • RICA Intimate Waxinglearning and training in non-surgical LASH & BROW within aesthetics

• Lash Ireland. Our friendly, experienced andTechniques talented team of We also offer training for your colleges. If you would HOLISTIC • LashLift/Curl & Tint aesthetic practitioners are equipped and qualified to like your students to add an extra string to their bow Massage deliver the highest quality of education • Hot Candle • Ms Divaand Eyelash Extensions training to Ear Candling • Ms Diva Russian Volume upon finishing college, we are here to•help. We offer enrolled student. • NEW! Indian Techniques students a large variety of courses, from gel polish to Head Massage • NEW! Hot Stone Massage • Brow Sculpt/Colour/Correct ear piercing, to advanced waxing, to spray tanning Students are taught within the state-of-the-art training and much more. rooms using up to date technology. All learners are EAR PIERCING assessed in a realistic working environment. All our • Caflon Ear Piercing — COMO SE LLAMA? We are now taking bookings for the college academic courses are fully insurable and accredited. Courses are year 2019.

one of 12 new shades available GelColor, Infinite Shine, inlimited to small groups. One-to-one mentoring available. and To Nailbook Lacquer • opiuk.com • #OPIPERU visit our website www.hennessyhb.ie, call us on 021 4343436 or email

training@hennessyhb.ie. Check out our Facebook page for upcoming dates. For more information contact Audrey on tel: Our vast range of coursesVisit include; ITEC/VTCT level 4 us at PB Ireland 021 434 3436, e: training@hennessyhb.ie training in IPL/Laser, Radio Frequency and Ultra Sound. stand

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Hennessys Sept 2018.indd 1 StyleParlour1.July18.indd 1

Track, manage and assess all your students’ work effortlessly.

LEVEL 4/5 ADVANCED AESTHETICS

Track, manage and Bespoke content for your courses that can be mapped, assess all your students’ tagged and published. work effortlessly.

Supporting your learners in Hair & Barbering and Beauty Supporting your learners in Hair & Barbering and Be Discover more at www.vtct.org.uk/edge

Discover more at www.vtct.org.uk/edge

As of September 2018, edge now includes Pivot Point LAB and is available with certain Hairdressing, Barbering and Beauty qualifications. edge is a bespoke resource included as part of the qualification fee. (Terms and conditions apply). For more information, please visit www.vtct.org.uk/edge

VTCT and iTEC are pleased to announce the launch of a new suite of Advanced Aesthetics qualifications (Level 4 and 5). These qualifications have been carefully developed and will set an industry standard for excellence and safety.

The qualifications in the Level 4/5 Advanced Aesthetic Therapies Suite are as follows:

These Level 4 and 5 qualifications offer VTCT and iTEC training providers, and learners, the opportunity to expand careers and grow their business offerings. We are proud to be the only Awarding Organisation that has this suite of qualifications.

Level 4 •

Certificate in Radio Frequency

•

Certificate in Skin Needling

•

Certificate in Skin Peeling

•

Certificate in Ultrasound

Level 5 •

Certificate in Advanced Blemish Removal

•

Certificate in Laser Tattoo Removal

If you would like to know more, please contact our customer support team on 0044 23 8068 4500.

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As of September 2018, edge n with certain Hairdressing, Bar a bespoke resource included conditions apply). For more in

Training and education Advertorial 283

aesthetic training academy ireland

FUTURE-PROOFING

YOUR SKILLS

Upskilling and continuing professional development are here to stay, according to the Aesthetic Training Academy Ireland (ATAI).

e know, it is somewhat annoying that the treatments you have been providing for years you now need to re-qualify in. First, it was laser and IPL you needed a level 4 in, now microneedling, skin peels, RF and even ultherapy (high-intensity focused ultrasound) is added to the list, with more coming. Overall this is good for the industry and good for the general public. We are still witnessing far too regularly court cases of people injured with these treatments. Sorry to say, it is the result of poor education in the sector. Upskilling and continuing professional development (CPD) may be relatively new to the beauty sector, but they are here to stay. Qualifications on the horizon will be valid for three years, after that you will need to submit a log book of treatment evidence to maintain the qualifications and also prove continual CPD. This is nothing new for the medical sector, including nurses, and that is also another reason you need to be on top of your education. At ATAI we train 10 nurses to every one therapist. Nurses are entering the aesthetic beauty sector at a profound rate. So,

it is not just a matter of you needing to check off insurance requirements, you have to fight your corner. As you are reading this magazine no doubt you are already a beauty therapist, however we do have new courses that allow school leavers or those new to the industry to enter the trade at level 4 or even level 5. The direction the industry is headed is very much elevated with an evidence base. For existing therapists, we have our skin rejuvenation course, this grants you a level 4 in skin Peels, microneedling, IPL for skin rejuvenation and also topical skin therapy with cosmeceutical agents while providing a pathway into level 5 and 6. At ATAI we do not even offer level 2 or 3 courses as we view them as redundant in the aesthetic beauty space. Tomorrow's aesthetic therapists will all be level 4 or above qualified. So, while we understand your frustration of needing to upskill for treatments you most likely have been delivering for some time, look on it as future-proofing your skill set while also leading you into new levels and treatments that before now were not available to the therapist.

www.advancedaesthetics.ie

Post Graduate Upskilling Courses MCCOSMETICS SKIN PEELING – 20TH JANUARY MCCOSMETICS MICRONEEDLING – 21ST JANUARY ADVANCED SKINCARE – 27TH AND 28TH JANUARY MCCOSMETICS BODY AND FACE MESOTHERAPY – 11TH FEBRUARY ELECTROLYS REFRESHER - 18TH FEBRUARY EFRESHER Check out the website www.advancedaestheticsacademy.ie for details on our VTCT/ITEC Level 4 Courses starting in March 2019 Diploma in Advanced Aesthetic Treatments Diploma in Skin Peels and Needling Certificate in Peels/Needling Certificate in Laser & IPL Award in Advanced Electrolysis

P: 051 365936

Unit 5, Waterford Business Park, Cork Road, Waterford.

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ITEC LEVEL COURSE UltraSound (Cavitation) Radio Frequency Micro Needling Tattoo Removal IPL Laser Starting February 2019 ACCREDITED COURSE Dermal Fillers Cryolipolysis Hifu Ultrasound Part - time/Full - time course available day and evening available All courses are accredited by both ABT/BEAUTY PROFESSIONAL INSURANCE

For information and advice please call us on 045 982993 www.aacaesthetics.ie 11/20/2018 www.salonmagazine.ie

3:30:13 PM

Training and education

LASHUS TRAINING – NEW YEAR, NEW OUTLOOK The following courses are now available at our state-of -the-art training centre: LASHUS is coming to the UK and Ireland. Exclusive to Sweet Squared, LASHUS is a brand-new professional and trustworthy lash brand that stands for honesty, authenticity and has integrity at its heart. Available to book now (from 3 December 2018), the LASHUS training courses will be ready for lift-off in February 2019. With lash lifts becoming one of the fastest growing beauty treatments around, clients are looking everywhere for trained technicians so isn’t it about time you learned to turn it up? • •

One-day accredited course – suitable for beginners, no case studies. Includes Education LASHUS Kit, everything you need to start from day one.

Booking from 3 December, go to https://my.sweetsquared.com/education/category.

ADVANCED AESTHETICS ACADEMY At Advancedaesthetics.ie we provide specialised Level 4 accredited courses in addition to short post-graduate courses in advanced aesthetic treatments. Our Advanced Aesthetics Academy courses deliver the optimum accredited training with international awarding bodies VTCT/ITEC to meet employers needs in a fast growing aesthetic industry, delivering the essential units of qualification for HEE compliance regarding the new guidelines due to come into effect in 2019. We are delighted to be working with MCCOSMETICS, an international cosmeceutical brand of Peels and Mesotherapy products. We offer free training when you purchase a starter kit. Learners can then progress to our Level 4 Certificate in Chemical Peels and Dermal Needling. We have a wide range of peels and mesotherapy products for sale. We are launching a brand new course in 2019 – Mesotherapy for localised fat, weight loss and facial anti-aging. Mesotherapy is a non-surgical method that involves inoculations of compounds mixed in minute doses. This is a non-surgical method which involves several intradermal or subcutaneous inoculations . Upcoming course include: Advanced Skincare • Level 4 Certificate in Skin Peels • Level 4 Certificate in Micro Needling • Level 4 Certificate in Laser & IPL • Level 4 Award in Advanced Epilation (Skin Blemish Removal) • Level 4 Diploma in Advanced Beauty: Laser, IPL, Microdermabrasion, Advanced Electrolysis Further information can be found on our website www.advancedaesthetics.ie.

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Beauty therapy, make-up, nail technician, holystic courses, micro needling, eyelash lifting and all other beauty related courses, including day courses in tanning, waxing, hot stone massage etc. Most courses are ITEC and CIBTAC certified . Classicbeautytraining@gmail.com or phone 052-6136433

WHAT’S #TRENDING IN THE BEAUTY INDUSTRY? A career in the beauty industry is fun and exciting and with new trends constantly evolving there is always something new to learn. Located in the heart of Dublin city centre, Portobello Institute, a name renowned in the industry for providing Itec beauty qualifications now also offer a full suite of 1day workshops to add to your existing qualification. Always one step ahead, the college is continually looking out for the next big trend, ensuring your skills are up to date. All workshops are AIT accredited (Associated Irish Therapists) and are delivered by industry experts. For further information on beauty workshops or full or part-time beauty courses please contact Jenny Cosgrave on 01892 0000 or email beauty@portobelloinstitue.ie Beauty workshop prices range from €95 to €150. All workshops are delivered on a Monday to allow for working beauticians to attend when salons may be closed. Full and part-time courses commence in February and October 2019 Open day 24 January, 5 to 7pm, 43 Lower Dominick St, Dublin 1.

Training and education

TRAIN WITH THE EXPERTS AT HENNESSY HAIR & BEAUTY!

2019 BEAUTY COURSES NAILS • OPI Manicure & Pedicure • OPI GelColor • OPI Acrylic • OPI Axxium Gel

SKINCARE • Ericson Laboratoire Body • Ericson Laboratoire Facial • MiniMi Body Wrap • LED Therapy Mask

HAIR REMOVAL • Threading • Lycon Waxing • RICA Intimate Waxing

SPRAY TANNING • Spray Tan Course

HOLISTIC • Hot Candle Massage • Ear Candling • NEW! Indian Head Massage • NEW! Hot Stone Massage

LASH & BROW • Lash Techniques • LashLift/Curl & Tint • Ms Diva Eyelash Extensions • Ms Diva Russian Volume Techniques • Brow Sculpt/Colour/Correct

EAR PIERCING • Caflon Piercing — COMO SE Ear LLAMA?

one of 12 new shades available in GelColor, Infinite Shine, and To Nailbook Lacquer • opiuk.com • #OPIPERU visit our website www.hennessyhb.ie,

call us on 021 4343436 or email training@hennessyhb.ie. Check out our Facebook page for upcoming dates.

Hennes sy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork Peru Brand Ad.indd 1

www.hennessyhb.ie 021 4343436

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09/07/201

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