Salon and Spa Ireland Magazine Summer 2019

Sa lon AN D S PA I R E LAN D MAGAZI N E

SKINCARE . NAILS . TAN . BEAUTY . COSMETICS . SPA . BARBERING . HAIR . EDUCATION . CAREERS. BUSINESS

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DEAR READERS

W

elcome to the summer issue COVER ON THE of Salon Magazine. This issue is packed full o f news, views and product information for your hair and beauty business.

Sa lon AN D S PA I R E LAN D MAGAZI N E

SKINCARE . NAILS . TAN . BEAUTY . COSMETICS . SPA . BARBERING . HAIR . EDUCATION . CAREERS. BUSINESS

We chat to Liz Murphy Howard about her new fully organic hair and beauty salon, which has opened in Malahide, Co Dublin.

Our marketing guru Clive Hooper gives On the cover: Gainfort some more tips on how to increase your client base, while Liz McKeon gives some valuable insights into how to maximise sales opportunities at this time of year. We took a trip to Burgundy Skin & Beauty in Blackrock, Co Dublin to try out the Venus Glow treatment. Turn to page 20 to see how Linda got on.

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SKINCARE . NAILS . TAN . BEAUTY . COSMETICS . SPA . BARBERING . HAIR . EDUCATION . CAREERS . BUSINESS

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First impressions always count and last so within our special Interiors section we bring you the latest products and services from Ireland’s furniture and interior suppliers that can help your salon or spa stand out from your competitors. Check out pages 27 to 37.

Our Spa section on page 25 brings you all the latest industry news, along with reviews and round-ups from the recent Spa Life Ireland Convention, which was an exceptional event and resounding success.

As always, all of the above is accompanied by a mix of news, views and the latest product innovations. We wish you a happy and profitable summer!

Until next time

Karina

Sa lon AN D S PA I R E LAN D MAGAZI N E

SKINCARE . NAILS . TAN . BEAUTY . COSMETICS . SPA . BARBERING . HAIR . EDUCATION . CAREERS . BUSINESS

Sa lon AN D S PA I R E LAN D MAGAZI N E

SKINCARE . NAILS . TAN . BEAUTY . COSMETICS . SPA . BARBERING . HAIR . EDUCATION . CAREERS. BUSINESS

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THE TEAM

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BEAUTY . COSMETICS

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Editor: editorial@salonmagazine.ie/news@salonmagazine.ie Advertising: Chris Dunican advertising@salonmagazine.ie Linda Horan: advertising@salonmagazine.ie Administration & Accounts: info@salonmagazine.ie Design: Bad Boy Media Memberships: info@salonmagazine.ie Print: SPS, Wicklow, Ireland Published Under Licence by: Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road, Dublin 24.

Tel: +353 (0)1 4149475 While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors.

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No part of this publication can be copied or reproduced without the publisher’s consent in writing.

INTERIORS 2019

CONTENTS

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Industry news

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Nail step by step

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Hair products

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Tanning products

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In company with

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Skincare products

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Digital marketing

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Salon focus

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Salon aesthetics

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Salon cosmetics

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Industry insider 55

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Training and education

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Spa Ireland

31 Interiors 47

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Industry news

Pictured (L-R) are Aoife Gallagher, Eminence Skincare consultant and trainer; Eminence CEO Boldijarre Koronczay; Lucy Kennedy; and Rasa Levinaite, Eminence Irish and Northern Irish distributor

EMINENCE MIXOLOGY EVENT TAKES PLACE IN DUBLIN

Eminence Organic Skin Care held its Mixology event in Dublin’s Iveagh Garden Hotel recently, where attendees met Eminence’s CEO Boldijarre Koronczay. The Hollywood facialist gave an informative presentation on the attributes of Eminence, which is a phytoceutical brand, meaning organic but with cosmeceutical results. The brand also plants a tree for every product it sells, with 12 million trees planted to date.

“It was amazing to have Boldijarre in Ireland to increase awareness of everything Eminence has been doing in environmental terms way before other brands have as well as its incredible results,” said Irish Eminence distributor Rasa Levinaite.

“Spas and salons in Ireland are realising they can opt for a phytoceutical option that gives the same, if not better, results than cosmeceuticals, which relax their clientele and leaves them with glowing and radiant skin for weeks after.”

BUSINESS NEWS

The new Lilikoi Mineral Defense Collection was also announced at the launch – it protects against blue light, has no white cast (white residue) and is reef safe.

Eminence Mixology means that spa therapists can use multiple masking products and layers, along with Hungarian massage techniques to create incredible cosmeceutical results, without any possible side effects. Products can be used at home to recreate the effects of an Eminence facial and prolong the results of radiance promoting peels, which are a speciality of Eminence.

ECONOMY PERFORMING WELL: SME MARKET MONITOR

The domestic economy is performing strongly despite a dip in consumer sentiment, according to the latest SME Market Monitor from the Banking and Payments Federation Ireland.

The monitor tracks trends across 15 different indicators that are important for the performance of the SME sector.

The BPFI said that businesses here have been boosted by improving employment, as well as a 2.1pc rise in retail sales during April, despite consumer sentiment falling in the first five months of the year as fears around Brexit weigh on the public. The first quarter of the year also saw significant improvement in labour market indicators. Annual employment growth accelerated to 3.7pc in the first three months of the year, the largest increase since the third quarter of 2007, while unemployment fell to of 4.6pc in April.

The monitor also noted that Brexit preparations boosted activity across the manufacturing sector, but the sector

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Eminence’s celebrity fans include Victoria Beckham, Katherine Lawrence, Ariana Grande and Meghan Markle. The brand is in situ in salons and spas throughout Ireland, including Castle Leslie, The Serenity Spa, The Wicklow Street Clinic (which is also the distributor through CEO Rasa Levinaite), The Portmarnock Spa and Faithlegg House Hotel.

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continues to lose momentum. Consumer sentiment decreased from 98.8 in January to 89.9 in May. “For many, Brexit remains firmly in the background , despite the positive economic news at home. Until such a time as there is a clear outcome for Brexit, this ambiguity is likely to continue to weigh on consumer and business sentiment,” said Annette Hughes, director of EY-DKM Economic Advisory, which prepared the report.

While Brexit brings potentially severe implications for consumers and businesses here alike and is weighing on sentiment, current indicators point to a more positive story in the domestic economy, she continued. “The labour market continues to outperform expectations - driving strong growth in consumer spending, a key indicator for SMEs.”

CND, SHELLAC and VINYLUX are trademarks of Creative Nail Design, Inc. ©2019 Creative Nail Design, Inc. Nail artist: Mette Steenberg.

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Industry news

INDUSTRY A salon in Co Laois has banned customers coming into the premises in NEWS their pyjamas. The Style Bar in Portlaoise is BRIEFS owned by David Finn, who put a post up on Facebook after he walked into the salon earlier this year to find three out of five women on the sofa wearing their nightwear. He said he has received a hugely positive response to the post, which pointed out that the salon was a place of business. “Look, obviously there are other people out there that think a different way than I do,” he said. “But just from my point of view I think its very unhygienic. It doesn’t look well either for the salon”, he added.

PROFESSIONAL BEAUTY AND HJ LIVE IRELAND RETURNS IN OCTOBER Beauty therapists, hair professionals, nail technicians, make-up artists, salon owners and managers are invited to join the industry at Professional Beauty and HJ Live Ireland, one of the biggest events in the Irish hair and beauty calendar, taking place on 20-21 October at the RDS, Dublin.

Ireland’s biggest beauty, hair and spa trade only show, Professional Beauty and HJ Live Ireland, returns to the RDS Dublin on 20-21 October 2019. With two days of trend-spotting, inspiration, networking and education, the show is the perfect opportunity to invest in your business with a day out of the salon.

Motivative your team, try the latest launches before you buy and stay up to date with the industry.

Can you afford to miss this opportunity to boost your business and career? Along with brand new dates check out what this year will bring: Salon Spa Connect, where you can network with fellow professionals and industry experts, share experiences and discuss challenges your business is facing with informal round table networking; and matchmaking, where you can get to know exhibitors in advance and pre-arrange appointments to meet your next business partner using our new system. And, of course, we will have your favourites, including leading brands showcasing their latest products and services, live demonstrations to inspire you and your team, plus an array of exclusive show discounts, so you can stock up for the busy Christmas period.

Professional Beauty and HJ Live Ireland allows you to visit two shows under one roof, with access to innovative live talks and education so you can raise your beauty and hair game. Invest in a day for your business and career.

NB* Note that the show is open only to trade and professional visitors over the age of 14. Under no circumstances will persons under the age of 14 be admitted, this includes babies and toddlers. Prams, pushchairs or buggies will not be permitted. No person under the age of 14 is permitted entry to the show.

Save the date for Professional Beauty and HJ Live Ireland, returning to the RDS, Dublin on 20-21 October 2019. Find out more and register for free tickets at www.professionalbeauty.ie/tickets.

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Irish cosmetic chain Sisu has opened its first clinic in the North, with the new premises located on Ann St in Belfast. Co-founded by tech entrepreneur Pat Phelan, along with brothers Brian and James Cotter, Sisu specialises in non-surgical injectable treatments such as Botox, lip and dermal fillers.

The company has ambitions to become the top global brand in aesthetics and has invested £250,000 in its new Belfast premises. “Belfast is No 1 in Google Trends in Europe for lip fillers, dermal fillers and Botox,” said Phelan. “Statistically it's the No 1 per capita in Europe, which is very surprising for us. Interestingly the Republic is up there, but nothing like Belfast.”

A Co Limerick hair salon owner has been ordered to pay €20,000 compensation in a pregnancy discrimination case. In the case before the Labour Court, the court has ordered the Limerick based salon to pay a former employee €20,000 after finding that the defendent treated the plaintiff in a discriminatory manner because she was pregnant. It was alleged that the defendent said to the plaintiff “I know – your arse is fatter” after being told by the plaintiff that she was pregnant. The award more than triples the €6,000 award made to the plaintiff by a Workplace Relations Commission adjudication officer and that decision was appealed by the salon in question and the scale of the award was appealed by the plaintiff. In the court case, the defendent denied that they made the remark.

Aesthetic clinics chain Thérapie Clinic has announced a £50m investment in the UK over the next three years, predicting 1,500 new jobs. Thérapie already has 31 clinics across the UK and Ireland and has recently opened four new clinics in London.

“At a time of national instability, we feel incredibly grateful to be planning our 100 store roll out plan and to be bringing the world’s most advanced laser hair removal and skin treatments to a whole host of new customers across the UK and Ireland,” said managing director of Thérapie, Katie McGlade.

Industry news ®

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Industry news

KAO SALON DIVISION UK, IRELAND AND SOUTH AFRICA ANNOUNCES NEW GENERAL MANAGER

L’ORÉAL COLOUR TROPHY GRAND FINAL 2019 THAT TOOK PLACE IN DUBLIN ANNOUNCES ALL-STAR FINALISTS

The Space in Drumcondra, Dublin swept the boards winning three awards at this year’s L’Oréal Colour Trophy 2019 Grand Final, which took place in Dublin’s Clayton Hotel on Upper Leeson St on Monday, 27 May. The overall L’Oreal Colour Trophy Award was presented to Ericka Kidd and Dannielle Lynch of The Space Hair Soul Beauty, while young rising star Karl Dawson won the L’Oreal Colour Trophy Star Award.

Melissa Dunne and Freda Henderson from The Space Academy were awarded second place in the Colour Trophy Award category. Brown Sugar Ranelagh’s team with Helen Sweeney and Niamh Paget was awarded third place.

Academy Barber in Kildare had double reason to celebrate as Jonathan Keegan and Fergal Brennan representing Academy Barber Celebridge won the L’Oreal Men’s Image Award, while Luke Barry and Emma Clancy were the runners-up, representing the Maynooth branch.

The brightest talent from all across Ireland gathered for event with presenter Ruth O’Neill hosted the black tie gala dinner and award ceremony. Now in its 53rd year in Ireland and 64th internationally, the L’Oréal Colour Trophy is the world’s longest running live hair competition. The event celebrates professional hair, colour and fashion, showcasing the brightest hairdressing talents around the country and involving the biggest icons in the industry.

BUSINESS NEWS

“I absolutely love the beauty industry, but more specifically I love the salon industry,” she said. “There really is nothing like it. In my experience, people working in the salon industry are the most passionate about the work they do – it is infectious and I already know from my first few weeks with the KAO Salon Division team, that they are no exception. I’m hugely excited about my new role as general manager and look forward to meeting more of our talented customers and working on our amazing brands.”

ISME URGES GOVERNMENT TO BE CAUTIOUS AHEAD OF BUDGET

The Irish SME Association (Isme) has called on Finance Minister Paschal Donohoe to take precautionary measures against more difficult times ahead in Budget 2020.

In a pre-Budget submission, the organisation said that the country must start paying off its national debt and control public spending. It said this will require difficult conversations between the executive and the public service, but these are no longer avoidable. Ahead of Brexit and a weakened

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Julie Winchester has been appointed as general manager of KAO Salon Division UK, Ireland and South Africa. She joins the salon team in the London head office to work on the Goldwell, KMS and Oribe brands. Winchester began her career in the pharmaceuticals industry, working for the likes of GSK and P&G. Prior to joining Kao Salon Division, she worked with a range of beauty brands, including Wella, Max Factor and Dermalogica.

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sterling, it recommended that the 23pc VAT rate, which it called “extortionate”, be reducted to to 21pc or lower.

“Commercial rates and local property tax require urgent reform,” it said. “While infrastructure spending is increasing, we are concerned that the State gets value for money from what it invests in. The State must stop outsourcing increases in the cost of living to employers via the National Minimum Wage, and instead must commit to a radical programme of reducing costs of living in Ireland.”

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Industry news Xposure 2019 Academy category winners

WELLA PROFESSIONALS XPOSURE WINNERS CROWNED

The winners of the Wella Professionals competition for hairdressing students have been announced following the Xposure 2019 UK & Ireland final, which took place at the Wella World London Studio on 3 June. The competition started with hundreds of photographic entries, showcasing the competitors’ hairdressing skills to create the best commercial cut and colour look. The winners of this stage then went on to the Xposure 2019 Regional Heats, which took place around the UK, including competitors from Ireland.

A total of 32 finalists then battled it out at the final held at the Wella World Studio in London in June. Finalists were required to style their model at the studio, before the model line-up and parade in front of the judges – Nicky Clarke, Jordanna Cobella and Angelo Vallillo. Finalists and guests were treated to inspirational demos and hair shows from Medusa’s Colin

McAndrew and Peter Mellon, as well as Wella’s GenerationNow team. The day also included presentations on Wella’s eEducation platform, and an insight into 2019 trends, which proceeded the winners’ presentation.

Shauna Walsh from Dublin’s Crow Street Collective won Gold in the Academy category. She will now embark on an exclusive behind the scenes experience at the TrendVision Award 2019 UK & Ireland Final, £1000 tailor-made education programme for her personal development, a hairdressing tool kit worth £500 and a Wella Professionals Xposure trophy.

“All the finalists should be extremely proud of their achievements. The standard was high, and I am really looking forward to developing the winners further in our mentoring day,” said Angelo Vallillo.

GREAT LENGTHS AWARDS 2019 TO BE HELD IN SEPTEMBER

Hair extensions company Great Lengths has launched the 2019 Great Lengths Awards in Ireland, with the awards ceremony taking place on 22 September in The Morrison Hotel in Dublin.

To celebrate the return of the Irish awards, Great Lengths ambassador Glenda Gilson was out in style as she was announced as the official MC of the ceremony. Wearing gowns from Synan O’Mahony, Irish model and Great Lengths VIP Great Lengths ambassador Glenda Gilson

January Russell was also announced as celebrity DJ on the night.

The Great Lengths awards celebrate the ‘creme de la creme’ of hair extensionists in Ireland and are open to any stylists certified in Great Lengths extensions. Entries will be judged by a panel of beauty and industry experts, including Great Lengths VIP and model Holly Carpenter. Winners of the awards in each of the seven categories on the night will walk away with a Great Lengths trophy and certificate to display in their salon and a trip to Rome to visit the Great Lengths head office and production facility.

“We are incredibly impressed by the entries into the Great Lengths Ireland Awards so far. The awards are a fantastic way to recognise the passion of our amazing certified stylists and celebrate the outstanding talent we have around Ireland with a night full of sparkle and fun in The Morrison Hotel,” said Great Lengths CEO Joscelin McCourt.

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Hair products

DEFY DAMAGE Joico has launched a breakthrough in hair care: Defy Damage, a new line of professional in-salon bond-protecting and colour-protecting treatments and an at-home care range that has to be experienced to be believed. First up, Defy Damage ProSeries, in-salon two-step treatment.

The ProSeries 1, the bond-protecting colour optimising spray, is a true innovation in the hair industry. With new Defy Damage ProSeries 1 and 2 stylists can literally defy damage and deliver mind-blowing performance with every colour and lightening service. Next, Defy Damage Home Care System. The at-home system protects all hair types from the ravaging effects of daily heat styling. UV exposure and environmental pollution that lead to dry, dull, lacklustre locks.

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TECHNO TIME! Alter Ego’s Techno Fruit permanent colour empowers professional colourists with proven high performance results to increase the success of in-salon services. Techno Fruit offers precise, predictable, high definition colour results and maximum colour retention. A total of 100pc grey hair coverage is achieved using Techno Fruit while leaving the hair smooth and protected with extraordinary brilliance and shine.

The rich texture makes it easy to mix and apply. www.kreativesalonsupplies.com

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REVIVE THE SENSES Goldwell’s Dualsenses Color Revive range is the perfect choice when it comes to refreshing or intensifying professional colour in between salon visits. The range includes Color Giving Conditioners and Root Retouch Powders, both available in a variety of shades. Developed by Goldwell’s care and colour experts, the new Color Revive Color Giving Conditioners refresh and intensify salon colour in between salon visits, at the same time as conditioning the hair. The Color Revive Root Retouch Powders instantly cover root regrowth and grey hair in between colourings. The application takes just 60 seconds.

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Want to save the planet and look the best you can? Then the Kemon Actyvabio beauty range is for you. Actyvabio is natural, organic and sustainable. It is the first organic professional hair care line certified to the Cosmos Organic standard, which has a stringent, world-renowned level of certification with product formulas having up to 97pc natural origin. Actyvabio is enriched with patented phyto-complexes with proven soothing properties. The range includes Shampoo Essenziale, a gentle cleansing gel shampoo that effectively and gently cleanses all hair types creating a soft lather that leaves hair light, vital and bouncy; Balsamo Essenziale, a moisturising and softening balm that leaves hair light, bouncy and voluminous; and Maschera Essenziale Ricca, a moisturising and softening mask that nourishes hair delivering a restorative action.

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FDA approved / Medically CE Certified

In company with

FIVE-STAR SALON With over three decades’ experience in the industry, Liz Murphy Howard (pictured inset) has branched out into the organic market with her new salon in Dublin’s Malahide.

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new fully organic hair and beauty salon has opened in Malahide, Co Dublin in a renovated period house.

Located on James Terrace, No.5 Natural Organic is the brainchild of Liz Murphy Howard, who also owns another Malahide salon called My Hair and has 31 years’ experience in the industry.

“I started my career at the age of 15 knowing school wasn’t for me!” she says.

“I did an apprenticeship at a local salon in Castleknock. Hairdressing was all I wanted to do, I had a strong passion for it. After three years, l knew a hairdressing business was for me and l would own my own salon some day – I’m extremely ambitious. I got the opportunity 15 years ago to open my first salon My Hair, which has grown from strength to strength after a lot of hard work and commitment.”

After a decade in the business, Liz had seen a real need from her own clients who were going through chemotherapy or living with alopecia, thinning hair etc. “I felt this area of expertise was needed in north Co Dublin, so after a lot of training and research and working closely with the HSE and all the private hospitals, I got an

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opportunity to open a second salon – a fully private dedicated wig and hair loss salon at James Terrace in Malahide. This business has grown over the years, but I felt I could develop more services as many of my clients were enquiring about organic colour and more natural products. So it was time to research this natural and organic aspect of our industry.”

This was when Liz discovered the Kemon brand and decided to open her exclusive organic hair salon, which is designed to offer men and women a choice of premium organic colour, more natural and vegan products and services. Among the ranges on offer is the Nayo Colour System, a series that is made with yogurt extracts and contains no ammonia, PPD or fragrance. “We are one of only a few premium salons in Dublin that also offers the Kemon Actyva 02, which is a truly innovative product. It helps prevent hair loss, along with skin, scalp and hair imperfections as it stimulates the blood flow through oxygen and serums. Our comprehensive range of Kemon Actyva certified products are also available for home care use.”

Organic growth Liz believes the organic market is growing and becoming much stronger than ever before. “In my opinion these products are very much needed as many clients have growing concerns about the use of too many chemicals and are thinking in a more health-conscious way. More and more clients are switching over to this natural/organic choice and making small changes for themselves. We all want to look and feel good – this hasn’t changed over the years, but our environment has, so it’s wonderful to be able to make changes and contribute to this in offering a choice of products without the premium price tag. I truly believe once customers have tried our affordable services and products they will continue

to use them. And for us as stylists, working with these products offers us a better environment to work in.”

No. 5 underwent significant renovation before opening to achieve what Liz calls its “luxurious feel”. “And it enabled me bring everything under one roof and to move the wig and hair clinic upstairs in the building. When clients are going through a health trauma, they can be very vulnerable, so at the salon we offer advice, care, a listening ear and privacy with extremely experienced stylists who are truly professional and compassionate.”

Liz chose No. 5’s launch party to host a coffee morning and customer appreciation day for two charities – the Irish Cancer Society and the Ross Nugent Foundation. “The salon and all our customers have always supported these charities and it’s been wonderful to give as much support as we can to them. And the business so far is thriving. Living in Malahide helps and the locals are really supportive of the brave decision I’ve made to open a complete organic salon and they really love the treatments and products and the results.”

Liz loves being her own boss and owning her own business. “I wouldn’t have it any other way! Yes, it can been challenging and over the years I’ve experienced ups and downs in the business, but it’s all been worth it. I come from a working class background where nothing was ever handed to you and I’ve worked very hard to achieve success and I will continue to do so. I don’t take anything for granted, but l do consider myself very lucky to have achieved what I have so far in my career.”

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BECOME PART OF THE GUINOT FAMILY With so many different skincare brands on the market each with their own story, what helps you separate the wheat from the chaff when it comes to choosing a Professional Skincare brand?

Salon professionals are constantly experiencing challenges when selecting skincare brands to work with, due to ever-changing market trends, company acquisitions and market saturation. While many brands come and go, those with staying power are able to deliver results consistently and enjoy a reputation for reliability.

Guinot are proud of their 50-year heritage and are equally proud to continue their independent status, offering professional, results-driven and awardwinning products and services.

For the third year running, Guinot reclaimed the Guild Award of Excellence “Best Anti-Ageing Supplier 2019”. This is testament to Guinot’s consistent approach and dedication to professional skincare. Guinot beauty therapists, better known as ‘Beauty Doctors’ are a sounding board for the brand and your clients.

Guinot continue to hero the high street beauty salon; with their aim to provide consistent support through their fully qualified Business Development Managers who are there to help and support their network. Guinot’s training opportunities include the Training School in Ascot, Berkshire, which offers regular initial or refresher training courses throughout the year. Therapists can rely on accommodation, plus transport to and from the School - for FREE. Guinot’s dedicated team of Business Development Managers can also offer training services in the comfort of Guinot customer-owned salons.

Heritage

Brand T rust DedicatioDn edication

Professionalism Guinot

New treatments and complementary after-care products are launched year on year. With instant results and long-term benefits being key to Guinot’s continued success in the market. The following treatments launched this year are already proving to be a great success.

Lift Summum Treatment This new 50 minute Lift Summum Treatment immediately reduces signs of fatigue and ageing, focusing on the neck, face and décolleté. The unique stimulating massage visibly lifts and firms while the active ingredients help improve elasticity. 100% of test subjects observed that their skin felt firmer, lifted and appeared smoother after just one treatment.

Slim Logic Anti-Cellulite Treatment Guinot developed Slim Logic, a complete slimming programme that combines a Salon treatment, skincare product and a nutritional supplement, to tackle cellulite. Slim Logic is a double-action manual treatment with fat-busting Caffeine, unique massage techniques to break down cellulite deposits and an anti-fluid retention wrap to eliminate excess fluid, leaving the silhouette refined and body contours smooth.

To complement and enhance long-term results, Guinot offers an extensive range of products, covering all skin types and concerns. With 1000’s of combinations of skincare routines made possible by this range, therapists are able to confidently recommend bespoke product prescriptions to support the consumer in achieving their ever-changing skincare needs.

Salon owners can enjoy new and exciting promotions throughout the year to enhance their sales margins, recruit new clients, host events, reward client loyalty and increase business profitability all with the full support of their Business Development Manager.

Thinking about becoming a Guinot Stockist?

Please call 01344 873123 to arrange a meeting with a Guinot Business Development Manager.

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BECOME PART OF THE GUINOT FRANCHISE Following the success of the franchise model in France, Guinot have now brought the exciting salon franchise opportunity to the UK and Ireland.

Whether you are an existing salon owner or somebody who would like to open your own salon business, franchising with Guinot allows anyone with a passion for beauty and business to be part of this thriving industry.

The franchise opportunity brings with it efficient organisation, creative marketing strategies and a clear business structure to help franchisees succeed. Guinot has a recognised and established brand image which vastly increases the chances of making your salon business a success in such a competitive market.

Guinot’s iconic interior design is instantly recognisable to help with brand promotion, and as an associate member of the British Franchise Association (bfa), a Guinot franchisee can be assured of ethical business practises and fair franchising.

By becoming a Guinot franchisee you are joining a successful and supportive franchise family.

As a franchisee you will receive the support, training and resources that will equip you to run a successful and thriving business.

According to the latest figures from The British Franchise Association (bfa), 37 percent of new franchisees are women and an impressive

New Begi

Business Ventures G

h t w ro

nnings

Rewarding

Guinot

65 percent of people employed in franchisee businesses are women.

The rise in female entrepreneurs is present and poignant, especially within the Guinot Franchise network, our host of franchisees are driving the network forward and challenging the status quo of women in business. The Guinot Franchise opportunity provides progressive support and advanced methods that have proudly developed a network of outstanding businesswomen.

With dynamic training, advanced business support and a proven model, the Guinot Franchise opportunity effectively integrates the Guinot brand with an entrepreneurs own personal business techniques and creativity. It offers an existing beauty business the tools it needs to advance to the next level by improving profitability and being a step ahead of the competition. While also offering a new Guinot Franchise owner the opportunity to emerge into the market confidently and seamlessly.

Guinot is a revered brand with an international reputation for excellence, and you would be part of this. Statistically, Guinot salons in France that converted to a Guinot franchise experienced an average turnover increase of 20 percent.

Thinking a Guinot Franchise might be the right direction for your existing beauty salon or your new business venture?

Please contact our Franchise Development Manager, Ellie Tidy QFP on 01344 637503 or email ellie.tidy@guinot.co.uk

“I wanted to modernise and expand the current business. I had aspirations to achieve a growth of 20 percent to ensure profitability and I believed that the Guinot Franchise opportunity would support that vision. I wanted to create a financially and emotionally rewarding business that could either be sold or utilised to support future life plans.�

KAREN HARGREAVES

The Guinot Salon Bramhall 2017

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Skincare products

HERE COMES THE SUMMER SUN! Derma-cosmeceutical brand Nimue Skin Technology has a summer retail kit for salons looking to provide their clients with a great saving on sun protection this summer. The summer travel kit contains the innovative Sun-C Environmental Shield SPF50 in a 50ml size with an additional 20ml travel size tube for free. A pioneering full spectrum product, the unique formula of Sun-C Environmental Shield SPF50 is clinically proven to ‘shield’ the skin from free radicals and offer high protection against the key causes of premature ageing. Nimue’s Sun-C SPF50 is the first professional skincare product to feature a revolutionary patented anti-oxidant molecule: cyanoacrylate. This molecule prevents the accumulation of pollution particles in the epidermis and replenishes the skin with anti-oxidants.

www.sweetsquared.com

PAYOT - SKINCARE HISTORY Payot is a cosmetic brand with an international reputation, born in 1920 of the extraordinary vision of one woman: Nadia Payot. Ahead of her time, she became one of the first female doctors involved in the women’s rights movement, Payot early on demonstrated her commitment to using her medical, scientific and herbal expertise in the skincare products she developed. It was a life-changing encounter that changed her vision of beauty and determined the basic principles behind her brand. When she met prima ballerina Anna Pavlova, Payot understood the importance of techniques to preserve the skin’s beauty and youth. She developed and then introduced her clients to facial exercises, which were the source of the 42Movement Massage, still performed today.

Payot is one of the iconic skincare brands that have made their mark on the era and is a trailblazer in the foundations of modern cosmetics. Payot skincare ranges are developed to cater for all skin types and skin concerns, from sensitive skin to dedicated anti-ageing regimes.

REVITALISE WITH VIT C! To treat post-holiday skin, Mila d’Opiz Vitamin C Concentrate is a concentrated dose of vitamin C for the skin, with added hyaluronic acid. This is a salon-based product that can be used in facials for skin showing signs of sun or wind damage – or in need of regeneration for any reason. Use a few drops in certain areas to revitalise the skin, or use a fifth of the bottle for a more intense effect. This can also be retailed to clients as a two to three-week homecare course.

www.sunaura.ie

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CLICK HERE

CLICK HERE

BOOSTING BEAUTY BUSINESS

Boost Beauty Solutions was set up by Marsha Abrahams in March 2015 to offer the best in beauty products. She started with the Juliette Armand Cosmeceutical Skincare range, which uses the latest technology – Cosmetic Drones – in its award-winning SkinBoosters range that takes your treatments to the next level without the need for expensive machines.

Within the Juliette Armand range you will find all seven of the key ingredients for healthy skin: hyaluronic acid, vitamin C, retinoid, chemical peels, collagen, SPF and peptides.

Boost Beauty Solutions has won six awards already and has also introduced a microneedling range – Ameson – and the No 1 lash growth serum in America, Grande Lash MD to its portfolio.

If you are interested in stocking either of these ranges, please get in touch with Marsha on tel: 01 490 5525.

HONEY BEE This innovative gel mask has a honey effect melting texture, which gently rids the pores of impurities. It produces a pleasant warmth on contact with your skin, giving comfort and well-being. It reawakens facial radiance and gives skin a silky feel with a velvety, glowing and balanced look. www.dibimilano.com

CLICK HERE

OFFICIAL DISTRIBUTORS OF AWARD WINNING BRANDS FOR MORE THAN 30 YEARS

“A PERFECT PARTNERSHIP AND A UNIQUE EXPERIENCE”

For partnership opportunities, please contact Chleo Enterprises on www.salonmagazine.ie

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01-4080820 / www.chleoenterprises.ie / info@chleoenterprises.ie

Salon focus

ALL AGLOW Salon Magazine’s Linda Horan recently took a trip to Burgundy Skin & Beauty in Blackrock, Co Dublin to try out the Venus Glow treatment.

M

ulti-award-winning Burgundy Skin & Beauty opened in 2008 and has established itself as one of Ireland’s leading skin and beauty clinics. From the age of 24, Laura Mc Loughlin has created a haven for the ladies of Dublin to visit for the best beauty and skincare treatments on the market.

Laura employs 11 highly skilled staff, all of whom specialise in different aspects of skin and beauty, and prides herself on growing their careers as well as her own. That staff number is rising at a rapid pace.

Starting her career straight out of beauty college with the prestigious Bronwyn Conroy, Laura worked along side Bronwyn in the salon in Monkstown for a few years, learning along the way about what makes you to stand out from other therapists and salons. To this day she still praises Bronwyn for everything she has learned, and implements it in training her own staff now.

The skin clinic became a huge hit at Burgundy in 2017 when Laura decided to allocate an area of her salon specifically for skin treatments only. Using the best products and machines on the market, including two Venus Concept machines, which offer radio frequency skin tightening and fat reduction and also hydradermabrasion. The skin clinic also offers Ameson microneedling, Juliette Armand Skincare , environ skincare, image skincare, LED light therapy, and it is growing daily with already something new in the pipeline for later this summer.

After Bronwyn closed her doors, Laura found it impossible to find a boss as passionate as Bronwyn was, which led to her opening her own salon. Beginning in a small cottage with three rooms, she moved after five years into a new location in Newtown Park in Dublin’s Blackrock, which now has seven treatment rooms, a brow bar, four tanning rooms, six nail bars and three pedicure stations, allowing the business grow into what it is today.

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Skin clinic

Linda was booked in for a Venus Glow treatment, which provides a powerful skin cleansing treatment that uses a vacuum, 360-degree rotating tip and two ultra-fine jet streams to open up and deep-clean pores, restoring a more radiant, healthier looking complexion. As a busy working mother, Linda’s skin is quite dry and a little environmentally damaged

Salon focus

Laura Mc Loughlin, owner of Burgundy Skin & Beauty

BOOSTING BEAUTY BUSINESS Boost Beauty Solutions was set up by Marsha Abrahams in March 2015 to offer the best in beauty products. She started with the Juliette Armand Cosmeceutical Skincare range, which uses the latest technology – Cosmetic Drones – in its award-winning SkinBoosters range that takes your treatments to the next level without the need for expensive machines. Within the Juliette Armand range you will find all seven of the key ingredients for healthy skin: hyaluronic acid, vitamin C, retinoid, chemical peels, collagen, SPF and peptides.

For salon owners, the company offers a range that has not seen a price increase since it arrived in the country four years ago and will not be increase its prices until at least 2021!

Business partner Clare O’Hanlon is available to all the therapists to answer any skincare questions in a private forum that is only for active salons. Boost Beauty Solutions is praised for its exceptional customer service and here are just some of the comments from salon owners: “As a stockist of Juliette Armand products I have been blown away by the results that these products give both in the treatment room and with homecare. There is a diverse range and something to suit everyone.”

“Amazing training and amazing products and results... couldn't recommend this brand enough! Clients are loving the facials and products! Thanks Clare and Marsha!

The quality of the product is superb with a fantastic affordable price tag. In love love love!”

“Amazing results-driven products, both Clare and Marsha are so helpful and the training is fantastic.”

“Amazing products and treatments, Marsha and the team are so helpful.”

Boost Beauty Solutions has won six awards already and has also introduced a microneedling range – Ameson – and the No 1 lash growth serum in America, Grande Lash MD to its portfolio. so she welcomed the opportunity for a cleansing that went beyond the surface. She got to treat her skin to the deepest clean with a facial rejuvenation treatment that opened up pores to effectively remove dirt, oil and other impurities from the surface.

If you are interested in stocking either of these ranges, please get in touch with Marsha on tel: 01 490 5525.

The three-pronged approach was fast and comfortable and left her skin feeling noticeably healthier, cleaner and more hydrated immediately afterward. “They literally vaccum your face,” she said. “My skin felt so light and airy when it was finished. I was really pleased with the results and would have no hesitation recommeding it.” www.salonmagazine.ie

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Salon focus

How it works The vacuum gently pulls the skin to open up pores by removing impurities and excess oil. At the same time, the tip spins 360 degrees to evenly spread the saline that comes from two jet streams. Each jet stream is smaller than the average pore size, enabling them to deep-clean the pores well. The vacuum and spinning tip micro-massage the skin to spread nutrients released from the bloodstream, nourishing the skin for an instant glow. Venus Glow works to brighten dull skin; improve uneven skin tone; improve skin elasticity; moisturise skin; remove blackheads and whiteheads; control oily skin; and maximise effectiveness of skin care products and other facial therapies. It also complements each and every skin type with the aim of leaving it beaming. And according to Linda, that’s exactly what it did to her own face!

Freeze frame Burgundy Skin & Beauty also offers Venus Freeze, which is is a non-invasive anti-ageing treatment that works to firm up sagging skin and diminish fine lines and wrinkles by using heat to boost collagen production. This helps to restore a more youthful, refreshed appearance.

It is safe for all skin types because there is no downtime. The treatments work very well for individuals who want a rejuvenation procedure that does not require recovery time. This procedure provides fast results, and many clients notice improvements after the first treatment. Sessions usually last around 30 minutes, depending on the area being treated.

Most treatment providers will recommend a series of eight to 10 treatment sessions done weekly in order to see optimal results. Venus Freeze is powered by the patented (MP)² technology, which combines multi-polar radio frequency and pulsed electro magnetic fields.

Together, these two technologies produce uniform heat under the skin’s surface.

With our multi-award winning formulations, chosen globally by influencers, celebrities and beauty editors.

Extra Dark Professional Mist used by Kylie Jenner at the Met Gala.

A natural looking tan to suit every skin tone, created by the experts you trust with products for every occasion Streak-free and easy-to-apply with an even fade Moodboosting fragrance with malodour management 100% natural DHA and against animal testing Vegan-friendly formulations Formulated without parabens, sulfates and phthalates We’re on a mission to put the self back into self tanning; to instil confidence in women (and men) of all skin types and tones across the globe, and inspire them to own their glow.

To showcase that its not one-shadefits-all and in fact, tanning is about more than how it makes you look…its how it makes you feel.

Available to order from Cs.pemberton@united-drug.com 01-463 2424

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FUTURE BEAUTY FIND US AT STANDS A38 & A40 REPLENISH I EXFOLIATE I REJUVENATE

The Ultimate Moisturising Dermal Rejuvenation VENUS GLOW™ WORKS TO: • • • • • • •

Brighten dull skin Improve uneven skin tone Improve skin elasticity Moisturise skin Remove blackheads and whiteheads Control oily skin Enhance effectiveness of post-treatment products and complementary therapies

Venus Glow™ uses an adjustable vacuumed and spiralised treatment tip with dual jet streams to gently remove impurities from the epidermis that over the counter wipes and cleansers miss.

The unique vacuum increases blood circulation while the spinning tip micro-massages the skin which stimulates collagen production and strengthen muscle memory. This increase of blood circulation also increases the spread of nutrients released from the bloodstream.

Call 0044 208 748 2221 info.uk@venusconcept.com www.venusconcept.com

SEE US ON STAND K38

EventCity Manchester 13-14 October 2019

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CE Certified

Salon cosmetics

INSTANT COVERAGE

Ayu introduces the Instant Under Eye Concealer. Ayu is an Irish make-up company set up by renowned make-up artist Suzie O’Neill in 2015.

Developed at her kitchen table, the Instant Eye Concealer was born out of years of frustration.

Suzie found that most

LIKE A PRO

under eye concealers with high coverage were

Coming soon – a brand new type of professional make-up

too heavy for the delicate

by MaqPro Paris, called MaqPro Creamy. This is a completely

under eye area and thus

in tubes, it is a full coverage, camouflage grade of make-up,

made the area look worse.

She wanted to create something lightweight that would

which will be available in a wide range of corrector and skin

conceal and brighten but suit dry and mature skins too.

tones. Sunaura is the exclusive Irish distributor for MaqPro

This highly pigmented yet lightweight concealer brightens

Paris, which is a French professional make-up brand.

and evens out skin tone under the eyes for a fresher, more

new system that does not exist in any other brand. Available

www.sunaura.ie

youthful look in an instant.

CLICK HERE

CLICK HERE

www.ayumakeup.ie

TRUE TO YOU This is a long-wearing buildable liquid foundation that leaves a matte finish while evening out the complexion. However, different from our previous matte foundations this new formula has the benefit of shea butter, aloe vera, avocado and jojoba seed oil that all work together to keep the skin hydrated, soothed and supply. Packed full of anti-oxidants, it also minimises pores, fine lines and wrinkles.

www.fuschia.ie

CLICK HERE

LASH TO IMPRESS Subtle, dramatic or waterproof, daytime make-up or evening look, Artdeco’s latest collection emphasises beauty in a blink of an eye! The new, innovative Twist for Volume Mascara has a rotating brush for creating individual looks for every occasion. Rotating the brush outwards effortlessly reaches small eyelashes, lengthens and separates the lashes.

Rotating the brush inwards gives volume and bounce, making the eyelashes look longer.

The Waterproof Maker makes every mascara smudge and waterproof.

The transparent mascara topcoat envelopes the lashes and extends the durability of the mascara underneath. The long-lasting Angel Eyes Mascara waterproof ensures that the eyelashes are extended and curled. Thanks to the hi-tech brush with a fine tip, even the smallest lashes are reached. The Bi-Phase Make-up Remover, suitable for sensitive eyes, removes waterproof eye and lip make-up gently.

To become an Artdeco partner, please contact Chleo Enterprises on tel: 01 408 0820 or email: info@chleoenterprises.ie

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CLICK HERE

Summer issue 2019 www.salonmagazine.ie

MONART WINS AGAIN IN PEVONIA UK AWARDS SPA LIFE INTERNATIONAL IS BACK

The businesses are judged on sales, performance, marketing strategy and activity, training, staffing, creativity, inventiveness, and overall success, as

well as the results of their customer nominations. Over 1,000 public votes were received ahead of a meeting by the panel of judges.

“The meeting sees a good deal of deliberation, but the judges look forward to reading the comments put forward by clients of each business. It is wonderful that so many people take the time and effort to vote for their

Managing director of Killarney Hotels Michael Brennan with Lindsey Ueberroth, CEO of Preferred Hotels & Resorts and David Cronin, group sales and marketing manager at Killarney Hotels

The Europe Hotel & Resort in Co Kerry has announced its inclusion in the Preferred Hotels & Resorts ‘Legend Collection’. The multi-award winning ESPA at The Europe Hotel & Resort is spread over two levels and covers a total of 4,500 sq m, with every aspect of it designed to provide a holistic and restorative experience.

The ‘Legend Collection’ features fewer than 100 properties worldwide and is comprised of hotels that must meet the

favourites,” said Jane Norman, PR and marketing manager for Pevonia UK. Carton House Spa, Carton House Golf & Spa Resort, Co Kildare came Highly Commended in the Destination Spa of the Year category. The winning spas and salons were presented with an engraved trophy, along with a winner’s emblem to use on their marketing materials and certificate to display within their premises.

EUROPE HOTEL & RESORT IS A ‘LEGEND’

Preferred Standards of Excellence renowned quality of standard. It is considered the ultra-ultra-luxury range in the portfolio and is made up of just over 10pc of the collection. Along with the quality assurance standards, properties must meet additional criteria, including being named on the world’s best lists from all of the top travel publications and an agreement from the preferred travel agent advisory board.

“We were thrilled to receive the news that we are an approved member of the ‘Legend Collection’ of Preferred Hotels & Resorts properties,” said Michael Brennan, managing director of Killarney Hotels. “We are immensely proud of this honour, and amongst the incredible company of less than 100 hotels worldwide. It is a testament to our exceptional team who are always striving to deliver excellence.”

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SPA IRELAND

Monart Destination Spa in Co Wexford has been named Destination Spa of the Year for the second year in a row in the Pevonia UK Awards. Each year, Pevonia UK presents awards to spas, salons and therapists in six different categories.

WITHIN OUR NEXT ISSUE

READ SALON AND SPA IRELAND MAGAZINE ONLINE NOW!

019 SSUE 2 I R E B S SEPTEM EMENT L P o U S ING UPCOM

ERS & CARE st N O I T Augu EDUCA LINE : 14 D A st E D ISING : 15 Augu ADVERT IAL DEADLINE EDITOR ARE FOOTC & S L I gust NA SALON EADLINE : 14 Au st ugu ISING D o LINE: 15 A ADVERT IAL DEAD EDITOR ED: EATUR F O S L A ES ON VOIC D • SAL IRELAN A P S • ITH PANY W S M O C RCE • IN RESOU N A M U INESS • H ON BUS L A S • ATION D EDUC N A o G GY ININ HNOLO C E • TRA T • TICS AESTHE N O L E A • S & HJ LIV Y T U A E NAL B FESSIO AL, SPA, O R P REMOV • G, HAIR COSMETICS, IN N N A , ,T

N G RBERIN DUCATIO EVERY ISSUE. HAIR, BA , TRAINING & E ORE IN , NAILS, M S E D IC R T N A E A C E SKIN AESTH RNITUR ne.ie SALON RIES, FU nmagazi ACCESO or@salo it d e , .ie ne nmagazi ing@salo advertis

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SARAH LAVOINE

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PROFESSIONAL BUSINESS TO BUSINESS BEAUTY, HAIR, WELLBEING AND SALON AESTHETIC INDUSTRIES *WE WOULD ASK THAT SALONS DO NOT DISPLAY THIS MAGAZINE WITHIN THEIR RECEPTION AREA AS IT IS FOR THE TRADE ONLY*

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www.salonmagazine.ie CLICK HERE

Introducing Hush & Hush.

A luxury nutraceutical collection created by the founders of IMAGE Skincare.

THE SECRET IS SCIENCE Hush & Hush has been developed with 15 years of cellular research in developing precise formulas comprised of potent formulations backed by science. Deep rooted in transparency, we only source ingredients—they are active alone and synergistic when combined with others—with uncompromising clinical data so that getting your daily dose of wellness is that much easier. You can count on every ingredient having a job to do and doing it.

PRODUCT PORTFOLIO

PLANT YOUR DAY

So much more than a traditional protein powder, this power-packed plant-based vegan protein powder formula awakens your senses and revitalizes your body with a blend of super greens, superfoods, fibre, antioxidants and Clean Clinical Vitamins™.

Essential antioxidants protect against free radical damage while probiotics aid in healthy digestion.

Perfect as a meal replacement, the pH-balancing formulation fuels the body with long-lasting energy, awakens your senses and revitalises your body from the inside out to get your day started.

Feed your body. Feed your mind.

Quantity: 12 servings €55.00

TIME CAPSULE

Press pause on aging with this nutrient-rich blend of powerful age-defending and age-reversing ingredients. Protect your body from the inside out with this formula that remedies the entire body to undo the signs of aging and prevent future damage. A powerful nutraceutical with a ground-breaking bioavailable blend of antioxidants, amino acids and Clean Clinical Vitamins™ that balances the body, shields against external aggressors (including blue light) and regenerates from head to toe for a younger looking you.

Quantity: 60 tablets €65.00 https://www.hushandhush.ie/ timecapsule.html

https://www.hushandhush.ie/ plantyourday.html

DEEPLY ROOTED

Healthy hair starts at the root, and this daily nutraceutical creates the perfect foundation to encourage stronger, longer, thicker hair. Strengthen strands that havebecome weak, damaged and resistant to normal growth caused by over styling, hormonal changes and the aging process. Deeply Rooted is a holistic approach to hair health that counts Clean Clinical Vitamins™, amino acids, and fruit and botanical extracts as key ingredients.

Make no mistake, our supercharged advanced complex is suitable for both men and women, restoring life to thin, aging hair, to make every day a good hair day. You’ll see a difference.

Quantity: 120 capsules €75.00

MIND YOUR MIND

A melatonin free supplement to help induce a deeper, more restful sleep. Instilling a state of calmness and peacefulness is step one towards a good night’s sleep.

This enriched nutraceutical quiets your mind, body and soul.

Time-tested botanicals go to work to reduce stress and mental clutter while proven sleep promoters help you fall asleep and keep you asleep, so you can have a good night for a good day.

No more tossing and turning.

Quantity: 60 capsules €55.00 https://www.hushandhush.ie/ mindyourmind.html

https://www.hushandhush.ie/ deeplyrooted.html

THE HUSH & HUSH STORY Living a clean life is a philosophy that was instilled in us at a young age and one that we are still devoted to. Today, it’s more apparent than ever that the best approach to healthy aging is one that consists of using both internal and external products.

As thefounders of Image Skincare, one of the leading clinical skincare brands worldwide, we have the skincare portion covered. But we found it impossible to find supplements void of fillers, additives and synthetic ingredients—and often left stores and vitamin shops empty handed. If we couldn’t find clean supplements, we knew others faced the same frustrations. So, we put together our knowledge and research of aging, skincare, beauty and wellness to formulate Hush & Hush, a line of luxury nutraceutical and healthy living products. Fuelling your body with the right nutrients, minerals and Clean Clinical Vitamins™ which you’ll find in each Hush & Hush product—is the missing piece of the puzzle we all need to look and feel our best.

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SPA LIFE INTERNATIONAL 2019

A MEETING OF MINDS! SPA IRELAND CONSULTING

Spa Life International took place on 13 and 14 May in The Johnstown Estate Hotel & Spa in Co Meath. Diahann Buckley shares her thoughts on the two-day event.

T

he dust settles on another year’s Spa Life International, but the energy and the message live on. In a word, it was an ‘inspirational’ event.

The social and networking aspect was indeed of immense value in both networking with peers and being able to celebrate and share business experiences. Industry suppliers and spa managers gathered to share their knowledge and experience freely in a professional yet relaxed environment.

Two aspects stood out, firstly, the collaboration of spa managers sharing their business models and approaches, maximising resources namely menu utilisation and secondly, that the event was therapist-centred, which was of huge importance.

‘Bridging the gap between hotel and spa’ was presented by Orla Gallagher, spa manager, Gleneagles Resort and Louise Nicholl, reservations manager, Galgrom and you could hear a pin drop when these ladies took to the stage to discuss the interface between hotel and spa.

There is no doubt that every spa manager attending saw the value of interdepartmental support and collaboration. The spa business sits under the umbrella of the hotel offering, however merging hotel department managers and colleagues across the business is essential to capture the guest and maximise internal marketing and communication.

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Need for wellness Workplace wellness is certainly the trending focus across all business sectors.

Considering we are advocates of wellness as part of our job remit, highlighting our own need for wellness is of great value.

Our industry is built on the skill of our providers of service – our therapists – so how can we show our value and safeguard their working experience?

This was expressed so brilliantly by Beata Aleksandrowicz, an international spa masseur and founder of Pure Massage.

She focused on avoiding therapist burn out and how we must ensure we support and retain our experienced therapists. Her delivery and understanding of the skill and physical wear and tear of a spa career had us all captivated – truly the highlight of this year’s speakers for me.

This topic brought many questions from the floor and the room was focused on the value of our spa industry professionals and how we can support them going forward.

Education, value and retention are on everyone’s mind.

The industry has grown very quickly in Ireland and the lack of qualified professionals was another hot topic. The numbers would suggest that many are qualifying in beauty and holistic skills year-on-year, however we still have a shortfall of available experienced therapists. Pay rates and therapist value was discussed across both days and there

is an agreed consensus that our industry professionals need a forum of development and recognition of skill and experience.

On a closing note, I pose the question ‘What happens if we invest in therapists and they leave versus what if we don’t and they stay?’.

Thank you to all the spa managers, consultants and contributors for an exceptional event, it’s in my calendar for next year already.

Diahann Buckley Spa consultancy.

For more information tel: 353(0) 87 980 2884 or visit www.diahannbuckley.ie.

CLICK HERE

INTERIORS 2019

INTERIOR

INSPIRATION The interior and decoration of your salon or spa is one of the most important aspects of your business. It should be well designed, on-trend and eye-catching.

Because of the nature of your business, it also needs to maximise comfort and convenience for your customers. It’s an old cliche, but first impressions last and you only get one chance to make that first impression, so make it count. You are in the beauty, hair and aesthetic business, so make sure your premises

communicate that message.

Quality interiors will help you attract more customers and convert them into loyal and returning ones. They will reflect your values and the type of experience you offer your clients.

Remember that your salon or spa is your creative statement since it shows the way you conceive beauty and how you express it to the world.

You can do this by maximising the use of space at the same time. There’s no reason why hair and beauty cannot be functional.

Make sure to read this special feature for some great ideas on furnishings for your salon business and leading product innovations from Ireland’s furniture and interior suppliers that will help make your business stand out!

www.salonmagazine.ie

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image shown is of new Carlow Tyndal ETB Make up room

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Dublin Nangor Road Tel: 01 4089022 Dublin Croke Park Tel: 01 8369761 www.salonmagazine.ie Limerick Delta Retail Park Tel: 061-294580 y Unit 3 Orchard Business Park Tel: 0044 2871 371222

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Cork Bandon, Unit 4a Bandon Bypass Bus Park, 023-8820019

SALON FURNITURE AND DESIGN Combining style and durability, our equipment is the first choice for high-quality salon furniture.

With over 65 years of experience in supplying salon equipment.

Capital hair and beauty are a one stop shop for every salon, from bringing your ideas of design to life with 3D images to recommending the best equipment to suit any budget.

We have the widest range of equipment on the market for both hairdressers and beauty salons all featured in our regular special offer magazines that showcase the latest trends and salons.

No project is too small or too big.

Why not contact one of our equipment experts to advise you on your next big project or take a look at our website.

All your hair & beauty www.capitalhairandbeauty.ie supplies under one roof

www.salonmagazine.ie

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WASH IN STYLE As a vital part of any salon, we know that your hair washing is important and pleasurable, that’s why we put a lot of effort into designing functional yet beautiful washing units that you can count on. Available in multiple colours, this washing point will never let you down.

www.bellafurniture.ie

CLICK HERE

Bentlon Beauty Effortless height and tilt and back adjustments with the electric hand-held or foot pedal control. Ergonomic upholstery with adjustable head and foot board. Step-in and out seat assist, lifting capacity 200 kg! Movable arm supports. Durable parts and materials, two years warranty and five years on manufacturing faults. Available in a range of colours, white, blue, orange etc.

Distributed in Ireland by Beauty Products Ireland, 052 6136433

IN THE ZONE

INTERIORS 2019 ADVERTORIAL

Unique’s nail rack and product display units are made to order. These display units are not only aesthetically pleasing for your interior decor but are also pratical units that offers exceptional product placement enabling you to increase sales, in addition to ample storeage for stock.

Email: uniquesalonfurniture@gmail.com tel: 086 7765277

CLICK HERE

SALON FURNITURE

DESIGNED BEAUTIFULLY Unique, bespoke furniture for barbers, nail, hair and beauty salons in Ireland

Bellao FURNITURE DESIGNED BEAUTIFULLY

P: 00 353 1 4429939 M: 00 353 894991141 E: info@bellafurniture.ie W: www.bellafurniture.ie

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www.salonmagazine.ie

CLICK HERE

Project | LS Hair Salon

Gainfort Salon Design, Ardcavan Business Park, Wexford, Ireland

T: 053 91 23681 M: 0872547112 E: sales@olymp.ie www.salonmagazine.ie

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TURNING DREAMS INTO REALITY

INTERIORS 2019 ADVERTORIAL

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Gainfort Salon Design operates on the belief that no project is too small, no design is impossible. Here's an example of how it takes one vision and makes it a reality.

S

alon owners Siobhan Moran and Linda McNally had a clear vision for this salon. Gainfort Salon Design team enabled this vision to become a reality. The finished result is a cool and modern open space with an industrial vibe. Exposed brick combined with wooden floors and natural stone give this salon texture and a strong identity.

36

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The colour bar area in this salon is of particular interest.

The salon owners advised they had an idea to make the colour bar an open area where clients can see colour technicians prepare colour prior to application while seated at a bespoke counter area (without mirrors).

Olymp’s design team brought this concept to life with a

CLICK HERE

www.gainfort.com

This project, which entailed design, supply and installation, was particularly enjoyable given that the salon owners had a clear vision of how they wanted their salon to look. The end result is a salon that oozes luxury and style and having chosen Olymp they are assured of craftsmanship that will endure for many years.

Gainfort Salon Design partners with the world’s leading salon suppliers and designers. It is the official Irish Olymp distributor – a premium German salon range of furniture and in 2017 was appointed the official UK distributor for Olymp. Following its massive success in the Irish market, Gainfort Salon Design is now working with some of London’s top salons. Salons that select Olymp Salon Furniture rarely ever buy another brand again. The performance, durability and craftsmanship of the products supersedes any other brand on the market. When you choose Olymp you are assured of quality,hassle-free equipment.

www.gainfort.com

CLICK HERE

Gainfort Salon Design is also in partnership with Maletti Group Furniture, a major leader in hairdressing and beauty furniture and equipment. Maletti is renowned for their innovative and superior quality furniture, with collections designed by leading fashion experts and interior designers.

Gainfort Salon Design has also been appointed agents for Nilo Spa Furniture: a division of Maletti Group. Nilo specialises in the production of furnishings and equipment for spas, wellness centres, beauty salons, hotels, gyms and beauty institutes.

Gainfort customers are assured of personal attention and expertise in and out of working hours. No project is too small and no design is impossible. The only limit is your imagination – we can turn your dreams into reality, whilst ensuring your salon is functional and fit for purpose.

www.salonmagazine.ie

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INTERIORS 2019 ADVERTORIAL

mixture of Olymp furnishing and bespoke pieces made by local Irish craftsmen.

www.gainfort.com CLICK HERE

INTERIORS 2019

OFF TO ORLANDO

KING LOUIS

Crewe Orlando Antigua Threading Chair is a modern and stylish designed salon chair with a reclining backrest and footrest, operated by the side lever. It is supplied with a heavy duty, chrome square base with a locking hydraulic pump. This allows the chair’s height to be easily adjusted and will lock into position to prevent any unwanted movement during use. The chair has a deep cushioned seat, upholstered in a hard wearing white fabric as standard.

www.hennessyhb.ie

CLICK HERE

What hair salon would be complete without a Louis styling chair?

This gorgeous stylish chair certainly looks the part, and is available in a wide range of colours to perfectly suit the style of your hair salon. It’s also remarkably comfy too, so you won’t have any complaints from your customers! Finally, the easy to use foot pedal allows you to easily adjust the height of the styling chair, so you can make every treatment your best work yet.

www.bellafurniture.ie

CLICK HERE

Maletti Up & Down Wash Unit Single wash unit • Up & Down Air Massage.

• Galvanised steel frame.

• Polyurethane foam padding with eco-leather covering.

• Pantograph mechanism for adjusting the seat and wash basin height (25cm) to ensure the perfect working position for the • operator.

• Flip-up seat patented: Tipping chair for immediate access for maintenance and connections.

• Electric leg lift and air massage in the seat and backrest.

• Reduced width spacing 67cm.

• Pushbutton panel on the back of the armrest (operator side). www.gainfort.com

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www.salonmagazine.ie

CLICK HERE

INTERIORS 2019

FURNITURE

Gainfort Salon Design, Ardcavan Business Park, Wexford, Ireland

T: 053 91 23681 M: 0872547112 E: sales@olymp.ie www.salonmagazine.ie

39

BE KREATIVE Kreative Salon Supplies sources the best quality salon furniture from Italy, Spain and beyond to bring salons the best choice of furniture in Ireland.

And with flexible finance options available on all furniture, now is a great time to think about upgrading your salon. Spread the repayments over one year, three years or five years, whatever works best for you! Speak to us today about our finance offers and get a quick answer within 24 hours.

Paul Farrell, tel: 086 251 4012 or visit

www.kreativesalonfurniture.ie CLICK HERE

INTERIORS 2019

JULIUS JOY

DESK WITH A DIFFERENCE

Today’s beauty salons often feature some specialised chairs that customers can use. Beauty salon chairs are often designed for different purposes, such as receiving a pedicure, having a facial or getting a haircut. Julius chair is designed for comfort, with style to enhance the salon experience for your customers.

These chairs put customers in the ideal position for comfort and practicality when it comes to receiving a professional manicure or pedicure. The chair comes with various settings to help make the user feel comfortable.

This beauty salon reception desk is available in a choice of sizes and made of melamine making it perfectly adaptable to your salon environment. It has open shelves to the rear, and full width privacy panel. It can be supplied with a cut out for an electronic till. The adjustable feet allowing the levelling of the reception counter gives it an additional advantage for heightdifferences.

www.bellafurniture.ie

www.bellafurniture.ie

CLICK HERE

WELONDA B-CHILLED

ON POINT An extremely comfortable wash unit, Dune is available as a one , two or three position washpoint. It features upholstered arms, seat and sides, and is available in any of the REM fabric colours, including dual colours, at no extra cost. Optional extras: electric leg rest, vibro massage system.

www.hennessyhb.ie

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www.salonmagazine.ie

CLICK HERE

CLICK HERE

Features are: choice of the 40 colours of the Welonda range; choice of four possible frames; with fixed or adjustable back; and backrest detail finishing with decorative stone or button.

Also available: seat cushion lined with contrasting colour of your choice in combination with the 40 colours of the Welonda range. Prices start from €550 + VAT.

www.welonda.com

CLICK HERE

WWW.KREATIVESALONFURNITURE.IE ITALOR NASHIRA WASHPOINT

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For more info. visit www.kreativesalonfurniture.ie or Phone Paul Farrell on 086 2514012

For more information visit: www.kreativesalonfurniture.ie or call Paul Farrell on 086 2514012 www.salonmagazine.ie

41

Crowley noted: “We designed this collection to enhance the visual aesthetic of the treatment room as well as the overall sensuousness of the treatment. There is an expectation that the interior of a treatment suite should include a spa bed dress that invites you in. Images that exude not only welcoming comfort, but the utter luxury of generous pure white cotton – that tactile sensation that adds to the overall experience of a five-star spa.”

SPA IRELAND PRODUCT FOCUS

PURE SPA LINEN: A NEW COLLECTION FOR FIVE-STAR CLIENTS BC Softwear has launched Pure Spa Linen. Designed in collaboration with spa consultant Peigin Crowley, the company recognised the need to create a new bespoke and exclusive range of treatment linen to reflect the high quality of spa developments.

“This collection has been created with some of our most exclusive clients in mind,” said Barbara Cooke, managing director of BC Softwear. “The cotton

SPA TIPS

linen is very stylish with a sensation of exceptional luxury and softness, designed to give your client a feeling of total pampering during their luxury spa treatment.

After all, we believe that a five-star treatment begins with the touch of the bath robe and the smooth feel of the spa linen on your skin before the professional treatment even commences.”

Pure Spa Linen is made with pure white 100pc combed cotton. The design has a sharp line of embroidery along the length of the sheet on either side, to add a level of elegance to each sheet. This linen has a superior thread count of 300, which feels incredible soft to the touch, and cool and gentle on the skin. The collection is made in Turkey, with a stitched embroidered border, which is applied piece by piece by skilled workers.

The embroidery is available in three colours: Silver Grey, Pebble or Pure White to match the coordinating Sumptuous, Serenity and Comfy towels from BC Softwear. The Pure Spa Linen Pillowcase and the Pure Spa Linen Duvet cover may also be embroidered with your hotel or spa logo to subtly enhance the spa branding as you enter the room.

Prices for the Pure Spa Linen collection are available on request, tel: 0044 845 210 4000 to discuss your requirements.

RE-ENERGISE YOUR TREATMENT ROOM

As a salon professional, your treatment room is your office and with some simple feng shui, you can reenergise your work environment and declutter your treatment room as you would your office space.

Four towels to feng shui your treatment bed:

4 . The Hand Towel can be folded for protection around the head hole, rolled to create a bolster for the neck or wrapped around face to protect the hair during a facial.

1 . The Serenity Couch Cover creates the perfect foundation for a streamlined look, removes the need for a valance and provides Treatment Makeover Kits are available Enhance your creativity at work with a new useful additional storage space under your in three weights (450gsm, 550gsm and picture or photograph; add some living couch.

650gsm) to suit your salon design and your energy and help purify the air with a healthy budget. Kit includes: Couch Cover, Jumbo green plant. Take a look at your treatment 2 . The extra-long Jumbo Sheet covers the Sheet, Bath Sheet, Hand Towel. Prices trolley and remove any unnecessary items couch from head to foot with an optional start from £50 for the Comfy Treatment for a more streamlined look and then take precut head hole for massage treatments, Makeover kit. a look at your work station…your treatment which is soft and absorbent for your client couch. to lay on.

For more information tel: 0044 845 210 4000 or visit We show you how to declutter the 3 . One generous sized Bath Sheet covers number of towels you are using, improve your client from top to toe avoiding the need www.bcsoftwear.co.uk. your productivity, save time in treatment for additional towels. turnaround, reduce your cost in laundry CLICK HERE bills and help make a happier work place.

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DIPPING OUR TOES INTO CLEAR BLUE WATER

REPUTATION FOR QUALITY

We provide advice and support for spa designers and hotel operators, delivering the highest quality towelling for discerning clients worldwide.

Use our expertise and reliable supply of bathrobes, towels and slippers to enhance your business from top to toe.

PURE SPA LINEN Discover the new 5-star collection of Pure Spa Linen and SupremeSoft towelling for outstanding comfort and softness.

A luxury spa experience begins with BC Softwear.

Bannatyne Spa, Shrewsbury

Pure Spa Linen made for treatment beds

IRELAND, UK & INTERNATIONAL UK & INTERNATIONAL

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Theultimate ultimateininluxury luxury bathrobes, towels and slippers your salon and The bathrobes, towels and slippers forfor your salon and spaspa

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Spa products and news

LIVING LEGENDS Natura Bissé has been rethinking beauty since 1979 and for its 40th anniversary has chosen its most coveted products to be its ‘icons’.

Born from its limitless passion for skincare, meet the iconic Natura Bissé products that deserve the spotlight for our 40th anniversary. Legendary skincare that gives professional results at home, making these unique products the beauty must-haves for women all over the world. www.naturabisse.com CLICK HERE

SOOTHING SLEEP

SPA IRELAND PRODUCT FOCUS

Kaeso has launched its new replenishing night time facial sleep oil that visibly restores the appearance of skin whilst sleeping.

Made with plant extracts and nourishing ingredients, it has great benefits for the skin and even helps clients unwind before going to sleep. This is the first overnight oil to be added to Kaeso’s range and results in lovely, refreshed skin. in need of regeneration for any reason. www.kaeso.co.uk

CLICK HERE

THE PEVONIA TREATMENT The IONTO-SPA Sensity is a wellness treatment bed in a class of its own: a versatile, deluxe, fully automatic multi-use treatment couch, with the flexibility of positioning as a treatment chair or massage wellness bed and numerous positions in between. The perfectly co-ordinated interaction of the two lifting columns with three divided cushion elements, results in configurations for massage, osteopaths, cosmetic treatments, face and body treatments, and relaxation. www.spaequipment.pevonia.co.uk

CLICK HERE

MURAD MAGIC With its Retinol Youth Renewal Serum Murad has perfected the science of retinol with this breakthrough serum, powered by retinol tri-active technology: a fast-acting retinoid, a time-released retinol and a retinol booster. This potent yet gentle formula quickly and visibly minimises lines and deep wrinkles, firms, evens skin tone and boosts radiance for more vibrant, youthful-looking skin. www.murad.com CLICK HERE

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THREE TIMES A CHARM! We report from the third Spa Life Ireland Convention with its unique combination of exposure to new product innovations; shared industry insights; extensive networking opportunities; and quality management education.

Spa Life International returned to The Johnstown Estate to provide a comprehensive programme of networking, product launches and learning opportunities over two days.

The opening day comprised of the traditional round of speed dating meetings where spa owners were able to meet face-toface with suppliers of their choice to review the supply market and discover what new and innovative products might be suitable for their spas.

These meetings were interspersed with several networking breaks that enabled delegates to visit the EXPO Arena where numerous leading brands also had display stands showcasing their products and services. The first day concluded with a networking dinner and entertainment.

COMPREHENSIVE EDUCATION PROGRAMME A first-class line up of speakers on the second day commenced with a keynote address from Patrick Holford, founder of the Institute for Optimum Nutrition. The remainder of the educational sessions led delegates through the process of how to win new customers via digital marketing, delivered by Connor Keppel, VP of marketing at Phorest Salon Software; how to increase the average spend from existing customers, presented by Michelle Hammond of Spa Business School; and how to attract and engage more hotel guests in spa experiences by Orla Gallagher of Gleneagles Resort and Louise Nichol of Ireland’s Galgorm Spa Resort. These sessions were complemented with a talk by Beata Aleksandrovic on the importance of workplace wellness and avoiding therapist burnout.

The final session of the day was a new innovation from Spa Life called the Spa Manager Summit. Delegates were invited to submit questions to the Spa Life team throughout the event about the key issues and challenges facing their businesses and the Irish spa industry per se. These questions were then addressed by the panel with interaction from the audience.

“This is the third successive year that Spa Life has come to Ireland and it has quickly become established as Ireland’s annual spa conference,” said event manager for Spa Life Ireland Peigin Crowley.

INTERNATIONAL BRAND SUPPORT Closing the conference, Spa Life founder Andrew Hammond gave praise to Platinum sponsors Chleo Enterprises, which showcased the Sothys skincare brand, Elemis, who have supporting the event for three consecutive years and Gerrard International, who showcased BeautyLab London, Mii Cosmetics and Spongelle.

He reminded the audience that they must continue to invest in themselves and encouraged the senior managers in the audience to extend the invitation to their middle management teams to attend the next event and promised to adapt the education programme according to their needs. email: info@spa-life.co.uk or info@salon-life.co.uk.

From our award winning pressed base to our extensive selection of beauty essentials, each of our antioxidant infused base formulas is designed to nourish, correct and protect.

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Nail products

ARE YOU READY TO RAISE YOUR GAME? Enter 2 exciting competitions to compete against some of the country’s most creative talents at Ireland’s biggest beauty, hair and spa trade only show.

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Enter today at 46 www.salonmagazine.iewww.professionalbeauty.ie/competitions

@PBHJIreland @professionalbeautyireland Professional Beauty & HJ Ireland

Nail products

ROCK ON! It all got a little KuKu backstage at Download Festival recently as the beautiful KuKu Girls sprinkled their rockstar magic on the nails of performers and VIPs! Kooky and cute with a definite 1950s vibe, The KuKu girls were on top form. It may have been a wet and messy weekend, but the nails were perfectly polished and primed with looks such as CND Black Pool with Lecenté’s new Clearly Oil Slick Foil over the top, creating the ultimate rock chick nails. Get other looks with CND Wildfire, Cream Puff and Unlocked and add a little Lecenté glitter in Pewter for true rock ‘n’ roll glamour!

www.sweetsquared.com CLICK HERE

SUMMER SIZZLERS! Get nails that truly sizzle this summer with the new Lecenté Summer Collection! It features one new glitter, six new foils, and fan favourite Fantasy glitter back in a brand new cut. There’s a huge variety of nail art options, whether your client is going to enjoy the party life of Ibiza or is simply taking a classic trip down the French Riviera.

Available from Sweet Squared, the collection exudes the vibrance and excitement that the warm weather brings.

www.sweetsquared.com

CLICK HERE

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24/05/2019 13:50

www.salonmagazine.ie

BUILDER BASE

Perform a manicure. Firstly, cleanse and disinfect the clients hands.

Shape the nail and remove cuticle growth from the nail plate with a cuticle pusher. Ensure all material is removed from the nail plate.

Prepare the nail. Remove all surface shine from the nail plate and etch the nail with our pro file in grit 180/240. Ensure the entire surface of the nail plate has been given attention and the nail is well buffed. Do not use a grit lower than 180 as this may damage the clients nail.

Dehydrate the nail. Soak a lint free pad with pro prep and wipe solution and scrub the nail plate. Ensure the entire nail is dehydrated.

The nail should appear white and chalky in appearance. Note, primer isn't always required but if your client has oily nail beds prone to lifting you can apply a layer of pro primer allowing it to air dry.

Base Coat. Apply 1 layer of regular gel polish base coat. Ensure you cap the free edge and make sure to not flood the cuticle or side walls. Cure this for 60 seconds in our Dual Pro lamp or for 120 seconds in a UV lamp. NOTE: Base coat is applied first as it acts as a medium to help the rigid builder base flex with the natural nail.

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Builder Base. Apply an even layer of builder base over the entire nail plate, capping the free edge. Start by placing the loaded brush in the center of the nail and push back towards the cuticle. Draw the brush down the nail applying an even coat. Ensure the cuticle and side walls are free from product. Cure for 60 seconds in our Dual Pro lamp or 120 seconds in a UV lamp. NOTE: You can apply more than 1 layer if desired to act as a gel overlay. Follow the same steps and cure times for each layer.

Gel Polish. Once the builder base has been cured you can now go directly in with your first layer of gel polish. You should leave the builder base's inhibition layer on the nail. This will ensure a tight bond between the gel polish and builder base. Ensure you cap the free edge with your gel polish layers. Cure your gel polish for 60 seconds in our Dual Pro lamp or 120 seconds in a UV lamp. Repeat this step 1-2 times more to achieve your desired opacity.

Top Coat. Apply a generous layer of no wipe or regular top coat to the entire nail capping the free edge. Make sure application is neat and no product has flowed into the cuticle or sidewalls. Cure for 60 seconds in our Dual Pro lamp or 120 seconds in a UV lamp.

Finish. Condition the nails with Bio Cuticle oil to re-hydrate the nail and skin. TIP: Wait for the nails to cool down after curing before applying oils. This will prevent the nails from appearing dull.

STRONG FAST DURABLE

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Tanning products

TANNERS’ CHOICE! HE-SHI GOES ULTRA DARK!

A flawless tan is a must for the hotter months and MoroccanTan has launched

He-Shi launched Ireland’s first liquid tan in 2004 with Express Liquid Tan, and to date enough tan has been sold to tan five million bodies! To celebrate its 15th birthday, our hero tan just went Ultra Dark. Perfect for an intense dark tan, Ultra Dark Express Liquid Tan is incredibly hydrating, lightweight, dries in seconds and lasts up to 10 days.

The secret to a long-lasting tan is in the unique Moisture Lock Technology, which blends natural ingredients and Pentavitin to keep your skin super-hydrated and glowing and allows for a flawless and even fade.

its very first sample trio, meaning choosing the right solution is simple and stress-free.

The perfect introduction to the MoroccanTan range, this mini selection includes three solutions: Moroccan Accelerated, MoroccanNights and MoroccanOriginal. Each 125ml bottle will achieve two full body spray tans, meaning you can easily try and test all three formulas.

www.sweetsquared.com

CLICK HERE

www.he-shi.eu CLICK HERE

PREMIUM LUXURIOUS PROFESSIONAL SPRAY TAN OIL Silk Oil by

delivers:

An intense nourishing body treatment for 7-10 days of ultra moisturised skin.

No need to shower off afterwards, as it’s a clear formula.

Absolutely zero transfer onto clothes or bed linen.

A natural citrus scent with NO FAKE TAN SMELL. Each bottle will do an average 20 full body spray tans.

Give us a call at 00353 45 480820 and mention code ‘TANSILK’ for special offers on our Silk oil

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See, touch, test and compare hundreds of products

Benefit from trade discounts to save money for your business

Network with likeminded professionals and meet your suppliers face -to-face

Be empowered and inspire your team with up-to-date industry education

Boost your business with top tips from leading industry experts

Join us at The RDS Dublin on 20-21 October for Professional Beauty and HJ Live Ireland Save the E20 entrance fee and register for your free ticket at

www.professionalbeauty.ie/ticketswww.salonmagazine.ie 51

Tanning products

RAPID TAN Dive into decadence with 30 Minutes to Honolulu. Treat yourself to the pleasant, fresh feel of an Aviva Labs spray tan and see your confidence rejuvenated by the dark, sumptuous chocolate tones of this tropicallyinspired fan favourite. Leave it on longer for bold and daring, or shower quicker for light and flirtatious. No matter which way your desire lies your clients will always look and feel divine. sales@beautyproductsireland.com CLICK HERE

SILK OIL BY • • • • •

An intense nourishing body treatment for 7-10 days of ultra moisturised skin.

No need to shower off afterwards, as it’s a clear formula.

Absolutely zero transfer onto clothes or bed linen.

A natural citrus scent with NO FAKE TAN SMELL. Each bottle will do an average 20 full body spray tans.

00353 45 480820

GLOW WITH CONFIDENCE Since its inception, the breakthrough premium tanning brand Insanity Tan has been preaching the importance of only using ingredients that are not only kind to our skin, but cares for it too.

So as you would expect, Insanity Tan’s premium collection of organic tans are only packed full of skinloving ingredients.

The hypoallergenic products are made using natural and organic ingredients. Plus, they’re free from any harmful or toxic additives, commonly used by many other tanning brands.

www.insanitytan.com, tel: +353 (0) 16363138

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Spotlight

RESPONSIBLE TANNING STRATEGY FOR SUCCESS The Sunbed Association’s Joe McGlinchey explains the organisation’s response to the Government strategy aimed at people’s approach to the sun.

Y

ou may have read recent reports in the media about a new government strategy aimed at improving the ways in which the general public behaves in the sunshine. One of the target groups for this strategy is sunbed users. There’s no doubt we would all agree that responsible exposure to sunshine and responsible tanning are essential approaches to prevent sunburn, which must always be avoided. However, The Sunbed Association (TSA) has identified a number of significant inaccuracies within the strategy and so continues its dialogue with government to highlight both these and two key areas where current regulation of sunbeds in Ireland is failing to deliver adequate consumer protection under existing EU regulations.

The training of staff and enforcing compliance with the EU standard for the maximum UV emission levels of sunbeds are two important areas of sunbed operation that will ensure greater consumer safety and confidence.

There is already a provision in legislation for the introduction of mandatory training and the EU standard for maximum sunbed emission levels to be the same minute for minute as the Mediterranean midday summer sun has been in place since 2009.

Sunbed operators were recently invited to a series of presentations organised by TSA on the proposed government strategy and heard first-hand about TSA’s strategy to challenge this including the appointment of a top public affairs consultant.

If you were unable to attend or missed an invitation to the event and would like to find out more about how you can get involved and support TSA’s efforts, then please get in contact.

Membership of TSA is clearly an indicator to your customers and the regulatory authorities that you are a best practice

operator of your sunbeds. We are always keen to welcome new members on board and a visit to our website or call into the office will provide you with all the information you need to come on board.

CLICK

For more information about HERE responsible use of sunbeds and benefits of membership of The Sunbed Association visit www.sunbedassociation.org.uk, tel: 01 6363 139 or email: info@sunbedassociation. org.uk. To contact Joe McGlinchey directly call 0044 7553 383455.

JOE MCGLINCHEY

HOW TO MAXIMISE RETAIL

DURING THE SUMMER MONTHS Make the most of the summer season with beauty business expert Liz McKeon’s suggestions on how to maximise sales opportunities.

S

ummer is a key season for salon and spa retail. Everyone is excited about their summer holidays and waxing, tanning, lashes, manicures and pedicures are now all essential beauty rituals for a client’s pre-travel.

Stocking adequate supplies of retail product to support these treatments is a no-brainer, but they need to be recommended and promoted by your staff.

I have listed a few key promotions you can quickly and easily introduce into your business that will boost sales in an instant.

• Introduce a ‘holiday package’ of treatments. Once a client mentions going on holiday, suggest she books the package.

• Double check your product knowledge: know how to use the products, how long they will last, how your brand compares to others, how it can be used in conjunction with other brands, what size the bottles are andthe prices.

• Train your beauty therapists to retail, when the client comes in for her appointment, introduce her holiday retail

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• •

• •

requirements. Ask for the retail sale, if you don’t, she will buy the products you have recommended, but from somebody else. Change your window/retail displays and merchandising for the summer months, making sun products very prominent. Use your product information; educate your clients, highlighting the unique selling points of your brand. Run a competition with your staff, for example, whoever sells the most sun products over the summer months gets the prize.

Beyond this there are more opportunities.

Are your clients buying their sun products from pharmacies and department stores?

Sun protection is big business, but less than 5pc of these sales are transacted in spas and beauty salons.

According to the National Cancer Institute, a staggering 42pc of adults don’t use sun protection. With a dedicated retail

line that is strong in SPF protection, plus a retail strategy backed up by client education, this could transform your business during summer.

It’s easy to become complacent and rely on the traditional summer beauty rituals to drive sales, but with clever marketing, an engaged team and a focus on retail, you can boost your business and improve your bottom line.

Beauty business expert Liz McKeon specialises in business development in the beauty, hair and spa industry.

For information about online courses, workshops and one-to-one business mentoring, check out www.lizmckeon.com or call 00353 1 892 8007.

CLICK HERE

Spotlight

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ONE YEAR LATER

The HR Company’s Linda Ward explains what’s happened in the 12 months since GDPR was introduced.

It is now one year since the General Data Protection Regulation (GDPR) was introduced as updated legislation across the EU. The privacy of information and security of data is more important than ever, and the approach of individuals and businesses alike towards data protection has evolved. This is evident from recently published highlights of the first annual report by the Data Protection Commission.

Complaints A total of 2,864 complaints were received, of which the majority were resolved. Eighteen formal decisions were undertaken – 13 of which upheld the complaint, while five rejected the complaint. Thirty-two complaints were investigated under S.I. 336 of 2011 in respect of various forms of electronic direct marketing – 18 related to email marketing, 11 related to SMS and three related to telephone marketing.

Data breaches A total of 3,542 valid data security breaches recorded. Of the total number of breaches, 38 related to 11 multinational technological companies.

Enquiries A total of 31 own volition enquiries were opened by the Special Investigations Unit (SIU) under the Data Protection Act 2018 into the surveillance of citizens by the State sector for law enforcement purposes through the use of technologies, which include CCTV, body worn cameras, drones and other technologies. The special investigation into the Public Services Card of the Department of Employment Affairs and Social Protection was also ongoing by the SIU. A total of 15 statutory inquiries were opened in relation to multinational technology companies’ GDPR compliance.

Events On 19 December 2018, the launch of the first stream of a public consultation on the processing of children’s personal data and their rights as data subjects under GDPR took place. The closing date for this stream was extended to 5 April 2019

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As a result of these findings and occurrences, the focus of the Data Protection Commission for 2019 has shifted:Q2 2019 will see the DPC roll out support for a Data Protection Officer (DPO) network in Ireland. A new consultation team for the DPC has been given the task of providing guidance to data controllers in the charity and voluntary sector, with the aim of issuing targeted guidance for the charity sector in Q2 and Q3 of 2019.

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A new unit is being established by the DPC to operationalise the important new mechanisms of certification and codes of conduct that have been introduced by GDPR.The DPC will continue to provide legislative observations as part of their role in consultation.

COLLECTION

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This year will see the continued engagement with companies in regards to transparency standards and engagement with financial and insurance sectors to gain a better understanding of how to apply emerging technologies to data processing operations.

The HR Company was founded in 2001. From the smallest of business to the largest of corporations, The HR Company provides the same, hands-on care with solutions particular to the customer’s needs. tel: 01 2911877 or email: linda.ward@thehrcompany.ie.

CLICK HERE CLICK HERE

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Digital marketing

READ SALON AND SPA IRELAND MAGAZINE ONLINE NOW!

CONTENT CREATION In the second in a series of articles, Clive Hooper gives some more digital marketing tips for businesses looking to increase their client base.

As explained in the last issue, a good marketing plan will help your salon receive the attention it deserves. Along with the intial suggestions I gave to gear up your business marketing, here is some advice around content creation.

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Convey an original brand story When creating content, your main goal will be to build a target audience for it. The aim would be to produce a distinctive brand content voice. Consider passionate words that reflect your brand.

• Is the brand personality official or relaxed?

• Does it look zany or caring or funny?

A constant voice enables you to develop a relationship with your audience. When they relate to the content, they’ll certainly convert into your followers. Modify your posts to every single social platform. Discover the most recent content styles on social platforms. As an example, long form inspirational updates do rather well on LinkedIn. Likewise, Instagram users are mad for motivation through stories, story videos, and IGTV videos.

Below are a few additional content tips: 1. Recognise your audience as well as their content inclinations.

2. Make the content informative and pleasurable.

3. Search for industry trending content.

A distinctive style that gives a voice for your brand can help your company to be noticeable. It’s also going to assist you in content marketing victory.

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Due to the countless amount of content created every single day, it’s difficult for small enterprises to be seen online, but 20pc ought to be creation and 80pc promotion (not the opposite way round).

A terrific way to overcome being unnoticed would be to get together with small business owners who: • Market towards a similar audience.

• Are not competitors.

• Also practise content marketing and make use of similar platforms to market their content.

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It is easy to subsequently find methods to co-market. For example, arrange events or webinars together on mutual themes or other types of reciprocal marketing.

www.salonmagazine.ie

Clive Hooper is the founder of Simply Social Media, a Cork-based digital marketing company. For more information about the company’s services tel: +353 (0)29 56178, email: info@simplysocialmedia.ie or visit www.simplysocialmedia.ie.

CLICK HERE

CLICK HERE

TO ADVERTISE IN OUR DIGITAL ISSUE ONLY EMAIL: ADVERTISING@SALONMAGAZINE.IE

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Glo Skin Beauty delivers truly personalised skincare solutions by seamlessly pairing daily regimes with specialty treatment products.

Utilising innovative technology and cutting edge research, our formulas are designed with potent concentrations of active ingredient to clinically transform the skin and resolve five primary concerns.

Smooth: resolve uneven texture by choosing products with exfoliating and smoothing properties that help stimulate cell renewal

Bright: Improve and prevent dark spots with products that inhibit melanin formation and exfoliate to brighten and target pigmented areas.

Clear: Decrease oil production and purify skin by eliminating bacteria, reducing inflammation and healing breakouts.

Calm: Help calm irritable skin with products that gently hydrate, condition and soothe redness while reinforcing and protecting the skin’s natural barrier.

Firm: To combat aging, choose products to promote cell renewal, boost hydration levels, condition and protect skin with antioxidants and peptides.

To know more about the perfect skincare prescription for your clients, give us a call at 00353 45 480820

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57

Salon aesthetics news

IRISH GOVERNMENT LOOKING TO IMPOSE AGE RESTRICTIONS ON COSMETIC PROCEDURES The Minister for Health Simon Harris is considering a ban on treatments such as Botox and fillers for anyone under 18 years of age. He said that in theory such a ban would benefit young people in the same way as the sunbed ban of 2015.

According to the Minister, increasing concern about standards in some parts of the beauty industry has led him to ask health officials to investigate if there needs to be tighter regulations.

“It is clear this is a growing industry across all age groups and all sexes. While the profession and the products are regulated, I am conscious this is an industry that is continuing to grow and, particularly worryingly, it is targeting young men and women.

There are a number of reasons for this, including a desire by

young men and women to be perfect, driven by social media.

“But there are also companies and professionals who are exploiting that for their own gain. There is a need to examine whether current regulations are sufficient or whether further regulation is required. This is not an issue solely confined to Ireland but one I believe we need to address as a matter of priority.”

Minister Harris has asked his department to assess whether it should impose a minimum age for the use of these products, stressing that it is an area that cannot go unregulated or unsupervised. Meanwhile, doctors have also raised concerns about the increase in patients being admitted to hospitals following botched cosmetic procedures.

DRIVING CHANGE IN THE

AESTHETIC INDUSTRY Entrepreneur and MD of Bronwyn Conroy International Anna Keely shares her thoughts on the stated intention of Minister of Health Simon Harris to regulate the aesthetic industry in Ireland. Keely is one of the founding members of HABIC, the newly formed Hair and Beauty Industry Confederation Ireland, which launched on 8 July and works closely with Image Skillnet.

The regulation of the aesthetic industry in Ireland is long overdue and so welcome. We are delighted to be at the forefront of this initiative and to work alongside Minister Simon Harris.This regulation will finally help us to drive change and raise the profile of the industry in line with other markets. We have been working hard to make this happen and our ambition has been to put proper legislation in place and raise the status and earning power of beauty professionals here in Ireland and to help bring about real and much needed change in line with other countries.

But also, we want clients to feel that they are properly eductated about treatments, and have confidence to safely navigate the myriad of choice now available to them both in terms of consultants, procedures and treatments. So this regulation will help both the client and the beauty professional in a very real way and bring about long overdue change to our industry. As a highly respected brand at the forefront of skincare in Ireland, with schools both in Dublin and Cork, we need to be at the table and help bring about this change.

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CLICK HERE

The college offers a clear roadmap for those wishing to study beauty or pursue a career in aesthetics. This is evidenced by the amount of additional training and opportunities the students receive, which includes training from beauty and aesthetic brands, modular training and learning options with a focus on skincare and aesthetics without having to study elements of beauty that the student may have no interest in, and access to employment with top skincare, beauty and aesthetic employers.

The school has a range of new Level 4 Advanced skin care and aesthetic training courses on offer for September and will be in attendance at the inaugural Future of Beauty Aesthetic Show in the RDS on 7 and 8 September. The school also works with all of the examining bodies – ITEC, VTCT, CIBTAC and CIDESCO – thus ensuring that our students can obtain qualifications with all of the recognised accreditating bodies.

Salon aesthetics advertorial

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No-Needle Mesotherapy: This allows up to 97pc product penetration without the invasiveness. Use Dr Kraut active ampoules to treat skin conditions with no needles. Five-star results.

Cavitation Peeling: A deep cleaning spatula that eliminates dead skin cells, excess sebum and pollutants. Clients love the 'power hose' effect and the silky smooth results.

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Dermomassager: Vacuum suction for really effective lymphatic drainage. Combine with Dr Kraut Cellulite Creams and the results are visible instantly!

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Ultrasounds: Use our Action De Gala Ionised Cosmetics for a high-quality facial to treat specific conditions. Can also be used for facial lifting.

And with full diagnostic software integration, you'll never have to worry about your machine breaking down because we have you covered. Also comes with a free salon management system. Buy now with three options.

Premium Tower: All eight treatments in your stand alone unit also comes with a free Dr. Kraut professional starter pack.

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Matrix: Pick whatever treatments you want on your Compact device. Add on treatments later if you want. Starts from €5,490.

Call Totalcare today on tel: 067 4 2919 to increase your profits and bring more clients to your salon. We want to help you grow!

Introducing the new M3 Aesthetic Treatments MATRIX Starts from €5,490 Build-as-you-go option, which allows you to add on treatments and select the ones that you want to work with.

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www.salonmagazine.ie

59

Industry insider

WAKING

BEAUTY

Dympna Fitzgerald, Totalcare

What is modern beauty? Has the aesthetics industry reborn yet? As someone who has seen the industry move forward for the last 30 years, Dympna Fitzgerald from Totalcare believes it’s more alive than ever.

I

have seen major change in the industry since I started out when I was 19. Some changes have been positive and some have been not so positive. Overall, I can see Irelands beauty salon being split into three distinct groups.

Firstly, you have the general beauty salon. These haven’t changed much since I’ve been in the industry and most are excellent at what they do. They generally work with nails, tan, make-up and cosmetic-based facials, offering services to clientele in the low to mid-price range.

Secondly, we have cosmetics clinics who often work with injectables. This is a relatively new industry that has really utilised social media to promote itse;f and get fantastic celebrity endorsements. While I personally have my reservations about invasive techniques, they certainly are showing the rest of us how to market ourselves. However, I have received distressing reports from salons who are working with clients that are suffering from neurosis and disfigurement from injectables like Botox, which can have permanent and negative effects on the appearance and confidence of the end user.

Thirdly, there is a ‘hybrid’ model of salon, which may not do the likes of nails and tan, but uses non-invasive and modern technologies to treat the widest range of conditions with excellent results and consumer satisfaction. Customers are always very loyal to these clinics and keep coming back because they want more of a system which works for them. I notice that word of mouth really works for these clinics, but they are getting onto the social media bandwagon, creating

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their own stamp on the industry. I work in my own clinic which would be a hybrid model. We feel that targeting health conscious consumers is the way forward for these salons to grow. Many consumers are afraid of hearing ‘modern’ after seeing the sometimes graphic content that is shared on social media of certain invasive treatments and injectables.

But what I’d say to the industry as a whole is that while ‘fast fashion’ might be working for the textile industry, from what I experience, the Irish consumer wants a quality treatment with the best of natural products and excellent after care and support. They also want to be able to trust their salon, so any equipment you have should always be kept up to date and serviced. I feel this could be a reason why insurance has skyrocketed for our industry. I am convinced that if more non-invasive beauty was offered, insurance premiums would begin to stabilise. I know salons whose premiums have gone up around 50pc over the last five years and my own has risen by about 30pc.

A safer and more regulated industry must happen from within so that we can all benefit from the synergy effect that can happen within Irelands beauty industry. If we all work together, we can all benefit from each other’s existence. The everyday client has no problem aging; but they want to age gracefully with as many natural elements as possible.

That’s why I love this industry, a vibrant community that wants to help people be the best they can be. I can’t see why the industry cannot continue to grow and develop for the next 30+ years.

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If you are practising a cosmetic treatment which is not listed, please give us a call on 071 91 41030 www.salonmagazine.ie 61 BMIB Ltd t/a Brian Mullins Insurance Brokers which is regulated by the Central Bank of Ireland.

Salon aesthetics advertorial

COCOON MEDICAL LAUNCHES ELYSION LASER DIODE SYSTEM IN IRELAND

C

ocoon Medical recently launched the award-winning Elysion laser in the Irish beauty market. Elysion is a high powered high specification diode laser for hair removal. It is one of the top selling high quality lasers in Europe.

Its success is based on a superior specification laser offered at an affordable price. In the past most high quality lasers were priced between €35,000 and €150,000, which for most salons was unaffordable. Lower priced lasers often originated from China and offered low power, poor results and lack of after sale support. At €25,000, Elysion is the first high quality laser at an affordable price. The company also offers lease finance to spread the cost over three or five years.

Elysion laser was originally launched in Spain eight years ago and became the top selling laser in the biggest laser hair removal market in Europe. In partnership with Cosmeditech, Coccon Medical UK was established in 2017 and Elysion became a huge success with over 100 systems across the UK in the past year. The company has now seen strong demand in Ireland and has installed nine systems across the country in the first four months of the year. ”Our success is based on offering high quality laser at a reasonable price, often 40pc below competitors and along with this offering exceptional customer service and marketing support to make Elysion a highly profitable and successful

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addition to salons,” said managing director of Cocoon Medical UK Peter McGuinness. “We are seeing strong demand in the Irish market and have a team in place to support customers on both technical, clinical and marketing support.”

About Cocoon Medical Cocoon Medical is European manufacturer with its head office in Barcelona. It is ISO 13485 accredited and its devices are Medical CE certified, which with new laws coming into force in May 2020 will be a requirement for all aesthetic devices whether laser hair removal or cryolipolysis. For salons looking to introduce new devices they need to ensure that they comply with this new legislation.

Cocoon offers a range of devices, including its top of the range Primelase diode laser, Cooltech cryolipolysis, Safyre RF and the top selling Elysion diode laser. The company offers full training and both initial and ongoing and new customers have access to its concierge armketing service free of charge. This service offers customers access to a marketing team for all print and digital marketing including website development, posters, brochures, digital marketing and social media marketing.

For more information on Elysion laser hair removal visit www.cocoonmedical.co.uk.

CLICK HERE

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Training and education

WHY CHOOSE AAC? At AAC we strive to be your best resource for quality learning and training in non-surgical aesthetics within Ireland. Our friendly, experienced and talented team of aesthetic practitioners are equipped and qualified to deliver the highest quality of education and training to enrolled student.

Students are taught within the state-of-the-art training rooms using up to date technology. All learners are assessed in a realistic working environment. All our courses are fully insurable and accredited. Courses are limited to small groups. One-to-one mentoring available.

Our vast range of courses include; ITEC/VTCT level 4 training in IPL/laser,radio frequency and ultrasound.

AAC accredited courses include dermal fillers, cryolypolysis, cavitation and HIFU.

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For information and advice please call us on tel: 045 982993 or visit www.aacaesthetics.ie

Call 01 4149475 to advertise your training and education courses, recruitment, salon items for sale CLICK HERE and business opportunities. www.salonmagazine.ie

GIANNI SCUMACI CREATE WORKSHOP ACCADEMIA, DUBLIN 8 AND 9 JULY Due to popular demand, Gianni Scuma (www.gianniscumaci.com) is returning Accademia, Dublin for a hands-on workshop.

Create focuses on combing the letters to create words; developing techniques with our hands and enhancing our communication – enabling stylists to take a more creative yet commercial approach on the salon floor.

You will learn why and how to communicate with a client; supported by visual lectures which include 'The Art of Listening' and 'How to Attract and Retain a Client'.

The course also focuses on how and why we combine the core shapes and techniques with the use of disconnection to develop your own sensibility in your approach with hair.

The course is intended for qualified stylists.

HAIR PAINT BY KATRINA KELLY – ACCADEMIA, DUBLIN – 9 JULY, 16 JULY Katrina Kelly brings you on a free-hand hair painting journey to bring out your inner artist, creating a blueprint CLICK for each and every client individually. This is intended for HERE colourists with a keen interest in learning free-hand balayage techniques.

For further information tel: 01 672 5960, email: academy@xperthair.ie or visit www.xpertpro.ie.

CLICK HERE

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Salon aesthetics training

Training and education CLICK HERE

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VINDOC IS NOW COMING TO IRELAND

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mccosmetics Facial Mesotherapy 10th August

The VinDoc Lab ® Platelet Rich Plasma training course also known as PRP or the Vampire Facelift will teach you about the innovative and revolutionary approach in skin and hair regeneration using a range of techniques including injections, meso gun and Jett plasma electrical meso therapy.

mccosmetics Skin Needling 9th September VTCT Level 4 Certificate in Laser & IPL

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ITEC Level 3 Certificate in Microdermabrasion

15th Sept - 4 days ITEC Level Certificate in Skin Peeling & Skin Needling

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PAYMENT PLANS AVAILABLE Check out the website www.advancedaestheticsacademy.ie for details on our Level P: 051 365936 4 VTCT/ITEC courses and Unit 5, Waterford Business Park, Cork Road, Waterford.

Diploma in Advanced Aesthetics

Training at Glo Skin Beauty

Facial aesthetics & Hair loss – why use PRP? The history of Plasma rich protein and its use in medicine.

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How to implement PRP into your everyday practice Marketing How to maintain a successful career in the world of facial aesthetics

VINDOC LAB ® IV TRAINING

Our comprehensive Intravenous Nutrition Therapy (IVNT) training course has been designed by the well-respected Dr Vincent Wong, one of the UK’s leading aesthetic doctors.

Vindoc Lab offers you a gold standard in training and products, for IV Vitamin Treatments.

WHAT WILL I LEARN WITH VINDOC LAB IV TRAINING? VinDoc Lab IVNT uses a variety of vitamin “cocktails” to give the body the nutrients it needs. VinDoc Lab IVNT cocktails have been designed to help your patients in many key areas of their daily lives.

HERE ARE JUST SOME EXAMPLES:

Glo Skin Beauty’s fresh new clinical training room is now open in Newbridge, Co Kildare. It is offering a range of training courses to suit those beauty professionals that need to learn, refresh or advance your knowledge and skills.

We are offering skincare, peels and make-up training courses: Skincare and peels: 8 July Skincare and peels: 15 July Make-up: 23 July

Increasing energy levels Improving athletic performance General wellbeing Immune boosting Anti-ageing Fat burning Increasing libido VinDoc Lab ® IV Clinic

HOW WILL THIS IV VITAMIN TRAINING DAY BENEFIT YOU? You will learn about all the different mechanisms of each nutrient including minerals, vitamins and amino acids.

We offer you the knowledge and understanding of IVNT, including its benefits and positioning within the aesthetic market.

Give us a call on tel: 00353 45 480 820 to book your training slot and quote ‘GloTraining’ to receive 5pc off your first order.

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Book VinDoc Lab ® PRP Training and VinDoc Lab ® IV Training Please call us on 045 982993 or visit www.aacaesthetics.ie www.salonmagazine.ie

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Training and education

Salon aesthetics training

www.aacaesthetics.ie

WHAT’S #TRENDING IN THE BEAUTY INDUSTRY?

PORTOBELLO INSTITUTE KNOWS!

NEW COURSE IN 2019 FOR MEDICS AND NON-MEDICS Jett plasma , I.V Vitamin Infusion , PRP , Beauty Specialist level 3 , Dermal filler

2019 COURSES

A career in the beauty industry is fun and exciting and with new trends constantly evolving there is always something new to learn. Located in the heart of Dublin city centre, Portobello Institute, a name renowned in the industry for providing Itec beauty qualifications, now also offers a full suite of one-day workshops to add to your existing qualification. All workshops are AIT accredited (Associated Irish Therapists) and are delivered by industry experts.

ITEC / VTCT QUALIFICATIONS LEVEL 4/6 COURSE PACKAGE Aesthetic Package Ultra Sound ( Cavitation ) Radio Frequency Micro Needling World Wide qualification level 4/6 First Aid certification Micro needling device and needles included. In house clinical case studies We are the only college in Ireland that can offer this qualification, using medical worldwide awarding machines.

ACCREDITED COURSES AVAILABLE 1. Cryolipolysis (Fat Freezing) 2. Hifu Face & Body (High intensity focused ultra-sound) 3. Ultra-sound (Cavitation) Included will be a First Aid certification and in house clinical case studies.

Part - time/Full - time course available day and evening available Check out www.aacaesthetics.ie for details on our ITEC/ACCREDITED courses for 2019.

For information and advice please call us on 045 982993 www.aacaesthetics.ie

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So what’s on offer? Threading is still very popular and favoured choice by most for shaping and creating the perfect brow. The age-old skill of rolling threads to remove untidy hair is now practised in most salons and spas. It’s so popular we have even seen threading bars popping up in department stores and shopping centres so ladies can get their brow fix during their lunch break.

This is one skill that every beautician should have under their belt. Staying with brows, another firm favourite is the precision brows workshop. In this one-day workshop you will learn the correct seven-step method to achieve perfect results using techniques, including tinting, waxing and threading to achieve the ultimate shape. To finish off the eyes, every beautician should master the skill of applying individual eyelashes.

Moving on to relaxation, a lovely add onto your skill set is hot stone massage, which is increasing in popularity.

Heated stones in fragrant oils are applied to key points on the body. The direct heat relaxes the body, which means the massage is more effective and intense than a regular massage. The technique of working the hot stones along the body with cooler stones encourages the body to detox and heal, increasing lymph flow and flush out waste For a full list of beauty workshops please visit www.portobelloinstitute.ie/beauty. For further information on beauty workshops or full or part-time beauty courses please contact Jenny Cosgrave on tel: 01 892 0000 or email beauty@portobelloinstitue.ie.

Beauty workshop prices range from €95 to €150.

CLICK HERE

CLICK HERE

Training and education

Salon aesthetics training

AUDIT AWARE Director at Aesthetic Training Academy Ireland (ATAI) Patrick Ryall shares his thoughts on regulation.

Audited education with the accountability of recertification is part of the answer to poor clinical outcomes. Regulated courses are not enough; burns, hypo/hyperpigmentation, and client complaints plague the industry. If current regulated courses were fit for purpose, then this would not be such the issue that it is.

Regulated qualifications produced by awarding bodies can provide for a quality qualification as the course has to meet a robust educational standard. However, there is no guarantee that the delivering educational institution is offering an educational experience matching the high nature of the regulated qualification.

While many colleges do provide quality education, there is no audit trail that the college is adhering to any set standard.

The college also has to pass a stringent audit process to show it can provide and maintain a level of quality assurance suited to the aesthetic sector.

As a medical and non-medical training academy, ATAI provides the only advanced industry entry course available in Ireland: Level 4 Aesthetic Therapy. If you have wanted to enter the industry but have no interest in traditional beauty treatments then this is the course you have been waiting for.

The ISO standard (International Organisation for Standardisation) blended with a regulated education standard sets to bring accountability to these processes that are open to interpretation and abuse.

Learners gain their qualification for a set period, typically three years. After this time, the therapist must produce evidence of good practice to be recertified for another three years.

CLICK HERE

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Each person is given time to focus purely on their business, sharing with the group the greatest challenges and frustrations they face today. Then as a team working with Liz, the group work towards m anageable solutions to the issues presented.

Over the two days Liz presents a series of seven 90-minute workshops, sharing her insider knowledge on how to grow a beauty business, offering her unique approach to problem solving.

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BECOME PART OF THE GUINOT FAMILY With so many different skincare brands on the market each with their own story, what helps you separate the wheat from the chaff when it comes to choosing a Professional Skincare brand?

Salon professionals are constantly experiencing challenges when selecting skincare brands to work with, due to ever-changing market trends, company acquisitions and market saturation. While many brands come and go, those with staying power are able to deliver results consistently and enjoy a reputation for reliability.

Guinot are proud of their 50-year heritage and are equally proud to continue their independent status, offering professional, results-driven and awardwinning products and services.

For the third year running, Guinot reclaimed the Guild Award of Excellence “Best Anti-Ageing Supplier 2019”. This is testament to Guinot’s consistent approach and dedication to professional skincare. Guinot beauty therapists, better known as ‘Beauty Doctors’ are a sounding board for the brand and your clients.

Guinot continue to hero the high street beauty salon; with their aim to provide consistent support through their fully qualified Business Development Managers who are there to help and support their network. Guinot’s training opportunities include the Training School in Ascot, Berkshire, which offers regular initial or refresher training courses throughout the year. Therapists can rely on accommodation, plus transport to and from the School - for FREE. Guinot’s dedicated team of Business Development Managers can also offer training services in the comfort of Guinot customer-owned salons.

Heritage

Brand Trust

DedicationDedication

Professionalism Guinot

New treatments and complementary after-care products are launched year on year. With instant results and long-term benefits being key to Guinot’s continued success in the market. The following treatments launched this year are already proving to be a great success.

Lift Summum Treatment This new 50 minute Lift Summum Treatment immediately reduces signs of fatigue and ageing, focusing on the neck, face and décolleté. The unique stimulating massage visibly lifts and firms while the active ingredients help improve elasticity. 100% of test subjects observed that their skin felt firmer, lifted and appeared smoother after just one treatment.

Slim Logic Anti-Cellulite Treatment Guinot developed Slim Logic, a complete slimming programme that combines a Salon treatment, skincare product and a nutritional supplement, to tackle cellulite. Slim Logic is a double-action manual treatment with fat-busting Caffeine, unique massage techniques to break down cellulite deposits and an anti-fluid retention wrap to eliminate excess fluid, leaving the silhouette refined and body contours smooth.

To complement and enhance long-term results, Guinot offers an extensive range of products, covering all skin types and concerns. With 1000’s of combinations of skincare routines made possible by this range, therapists are able to confidently recommend bespoke product prescriptions to support the consumer in achieving their ever-changing skincare needs.

Salon owners can enjoy new and exciting promotions throughout the year to enhance their sales margins, recruit new clients, host events, reward client loyalty and increase business profitability all with the full support of their Business Development Manager.

Thinking about becoming a Guinot Stockist?

Please call 01344 873123 to arrange a meeting with a Guinot Business Development Manager.

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GUINOT.SUMMER.DPS.19.indd 1

BECOME PART OF THE GUINOT FRANCHISE Following the success of the franchise model in France, Guinot have now brought the exciting salon franchise opportunity to the UK and Ireland.

Whether you are an existing salon owner or somebody who would like to open your own salon business, franchising with Guinot allows anyone with a passion for beauty and business to be part of this thriving industry.

The franchise opportunity brings with it efficient organisation, creative marketing strategies and a clear business structure to help franchisees succeed. Guinot has a recognised and established brand image which vastly increases the chances of making your salon business a success in such a competitive market.

Guinot’s iconic interior design is instantly recognisable to help with brand promotion, and as an associate member of the British Franchise Association (bfa), a Guinot franchisee can be assured of ethical business practises and fair franchising.

By becoming a Guinot franchisee you are joining a successful and supportive franchise family.

As a franchisee you will receive the support, training and resources that will equip you to run a successful and thriving business.

According to the latest figures from The British Franchise Association (bfa), 37 percent of new franchisees are women and an impressive

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65 percent of people employed in franchisee businesses are women.

The rise in female entrepreneurs is present and poignant, especially within the Guinot Franchise network, our host of franchisees are driving the network forward and challenging the status quo of women in business. The Guinot Franchise opportunity provides progressive support and advanced methods that have proudly developed a network of outstanding businesswomen.

With dynamic training, advanced business support and a proven model, the Guinot Franchise opportunity effectively integrates the Guinot brand with an entrepreneurs own personal business techniques and creativity. It offers an existing beauty business the tools it needs to advance to the next level by improving profitability and being a step ahead of the competition. While also offering a new Guinot Franchise owner the opportunity to emerge into the market confidently and seamlessly.

INNOVATION & INSPIRATION

Guinot is a revered brand with an international reputation for excellence, and you would be part of this. Statistically, Guinot salons in France that converted to a Guinot franchise experienced an average turnover increase of 20 percent.

Thinking a Guinot Franchise might be the right direction for your existing beauty salon or your new business venture?

Please contact our Franchise Development Manager, Ellie Tidy QFP on 01344 637503 or email ellie.tidy@guinot.co.uk

www.professionalbeauty.ie

#HJLive @PBHJ_Ireland PBHJIreland

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Gel Polish. Once the builder base has been cured you can now go directly in with your first layer of gel polish. You should leave the builder base's inhibition layer on the nail. This will ensure a tight bond between the gel polish and builder base. Ensure you cap the free edge with your gel polish layers. Cure your gel polish for 60 seconds in our Dual Pro lamp or 120 seconds in a UV lamp. Repeat this step 1-2 times more to achieve your desired opacity.

Base Coat. Apply 1 layer of regular gel polish base coat. Ensure you cap the free edge and make sure to not flood the cuticle or side walls. Cure this for 60 seconds in our Dual Pro lamp or for 120 seconds in a UV lamp. NOTE: Base coat is applied first as it acts as a medium to help the rigid builder base flex with the natural nail.

#PBIreland

KAREN HARGREAVES

The Guinot Salon Bramhall 2017

Builder Base. Apply an even layer of builder base over the entire nail plate, capping the free edge. Start by placing the loaded brush in the center of the nail and push back towards the cuticle. Draw the brush down the nail applying an even coat. Ensure the cuticle and side walls are free from product. Cure for 60 seconds in our Dual Pro lamp or 120 seconds in a UV lamp. NOTE: You can apply more than 1 layer if desired to act as a gel overlay. Follow the same steps and cure times for each layer.

Prepare the nail. Remove all surface shine from the nail plate and etch the nail with our pro file in grit 180/240. Ensure the entire surface of the nail plate has been given attention and the nail is well buffed. Do not use a grit lower than 180 as this may damage the clients nail.

Dehydrate the nail. Soak a lint free pad with pro prep and wipe solution and scrub the nail plate. Ensure the entire nail is dehydrated.

The nail should appear white and chalky in appearance. Note, primer isn't always required but if your client has oily nail beds prone to lifting you can apply a layer of pro primer allowing it to air dry.

BE AT THE HEART OF YOUR INDUSTRY

“I wanted to modernise and expand the current business. I had aspirations to achieve a growth of 20 percent to ensure profitability and I believed that the Guinot Franchise opportunity would support that vision. I wanted to create a financially and emotionally rewarding business that could either be sold or utilised to support future life plans.”

Perform a manicure. Firstly, cleanse and disinfect the clients hands.

Shape the nail and remove cuticle growth from the nail plate with a cuticle pusher. Ensure all material is removed from the nail plate.

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Top Coat. Apply a generous layer of no wipe or regular top coat to the entire nail capping the free edge. Make sure application is neat and no product has flowed into the cuticle or sidewalls. Cure for 60 seconds in our Dual Pro lamp or 120 seconds in a UV lamp.

Finish. Condition the nails with Bio Cuticle oil to re-hydrate the nail and skin. TIP: Wait for the nails to cool down after curing before applying oils. This will prevent the nails from appearing dull.

STRONG FAST DURABLE

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BMIB Ltd t/as Brian Mullins Insurance Brokers is regulated by the Central Bank

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