BEAUTY UNDERGROUND VOLUME THREE
QUIXOTIC
SPRING|SUMMER 2014
MANIFESTO
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR: J AUDREY NELSON MAKEUP: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MODEL: KEVIN ALEXANDER
PHOTOGRAPHER: KEVIN ALEXANDER MAKEUP: RYAN NEIL MODEL: TIGER KAUFMAN
Haircolor by Tina Zaccagna | Photography by Melanie Watson
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR COLOR: TINA ZACCAGNA USING SCRUPLES HAIR COLOR HAIR CUTTING AND STYLING: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MAKE UP: LILIAN MARSH WWW.FIRELILYCONCEPTS.COM MODELS: TIGER KAUFMAN, LAUREN COOK AND KARLY PORTER
SHATTERED ELEGANCE
PHOTOGRAPHY BY MELANIE WATSON
SHATTERED ELEGANCE BY MIA LIGUORI MC HUGH AND CHARLIE PRICE PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM LEAD HAIRSTYLISTS: KATIE RENSHAW NIELSEN AND CHARLIE PRICE USING SCRUPLES PEARL CLASSIC COLLECTION HAIR COLOR: AMIE BRECKENRIDGE GOLTZ, JACQUE ALEXANDER HANSEN AND KATIE RENSHAW NIELSEN USING SCRUPLES HAIR COLOR MAKE UP: KUMI GOANEH MODELS: COURTESY OF SCRUPLES HAIR CARE ART DIRECTION AND FASHION STYLING: MIA LIGUORI MCHUGH AND CHARLIE PRICE DIGITAL EFFECTS: ARIANNA ANDERSON
texturize BY KEVIN ALEXANDER
PHOTOGRAPHER: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MAKEUP: LINDSAY AMBROSIO WWW.MAKEUPMADAME.NET MODELS: ANNEKA LARSON, ALEXIS EVELYN AND HEIDI DODGERS @ DONNA BALDWIN AGENCY
WI LD BO Y S
B y R amo n C o r r o an d K atie B r en n er P hotography by K evin A lexander
M AKEU P: C H ARLI E PRI C E (LEF T) AND D OM I NI C ELI AS (RI G H T)
M AKEU P B Y D OM I NI C ELI AS
PHOTOGRAPHYER: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM LEAD HAIR STYLISTS KATIE BRENNER AND RAMON CORRO ADDITIONAL HAIR STYLISTS DAKOTA HUNTER AND HALLIE ADRIAN MAKEUP: CHARLIE PRICE AND DOMINIC ELIAS MODELS: CHRISTOPHER SCOTT, ERIC LUNSFORD, JEREMY THOMPSON, BOBBY LINDSAY, WILLIAM J. MAESTAS AND BRANDAN RADER
Dani Rose BY RODNEY RAY
PHOTOGRAPHY: RODNEY RAY WWW.RODNEYRAYPHOTOGRAPHY.COM HAIR: CHARLIE PRICE MAKEUP: TIFFANY MC CRAY FASHION STYLIST: EMILY CHOI MODEL: DANI ROSE @ DONNA BALDWIN AGENCY CLOTHING: BUFFALO EXCHANGE
NATASCHA SEIDENECK WWW.NATASCHASEIDENECK.COM
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PHOTOGRAPHER: NICO ILIEV WWW.NICOILIEV.COM HAIR: RUTH ROCHE WWW.RARENYC.COM MAKEUP: JAMES VINCENT
URBAN SHOCK BY MELANIE WATSON
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM HAIR COLOR: KATIE RENSHAW NIELSEN, KATIE MROTEK, AMIE BRECKENRIDGE GOLTZ AND ROCHELLE PRETTE FOR URBAN SHOCK COLOR CRAZE BY SCRUPLES MAKEUP: RON LOPEZ MODELS: ABELLA HARLOW AND EMMANUEL OLIVASTER @ DONNA BALDWIN AGENCY AND TIGER KAUFMAN
Rogue
by Regen Chen
PHOTOGRAPHY: REGEN CHEN WWW.REGENANDHISPHOTOGRAPHY.COM HAIR: BEN BARKWORTH WWW.BARKWORTHDESIGN.COM WWW.NAVIGATESALON.CA MODELS: ELITE TORONTO
X RAY BY CHARLIE PRICE
PHOTOGRAPHY BY KEVIN ALEXANDER
PHOTOGRAPHY: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MAKEUP: DAJA HERRERA MODELS: MCKENNA BIRD, ZELLA CHRISTENSEN AND LUCIA CAFIERO @DONNA BALDWIN AGENCY LAUREN COOK @WILHELMINA DENVER KEVIN ALEXANDER
NOVA B Y
M E L A N I E
W A T S O N
PHOTOGRAPHY: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR AND MAKEUP: CHARLIE PRICE MODELS: DANI ROSE, ANNEKA LARSON AND ZELLA CHRISTENSEN @ DONNA BALDWIN AGENCY
PHOTOGRAPHY: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: WILLIAM EDGE WWW.WILLIAMEDGE.COM MAKEUP: ALICIA CANON FASHION STYLIST: CHARLIE PRICE MODELS: DONNA BALDWIN AGENCY AND GAZELLE MODELS
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PHOTOGRAPHY: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR: LISA VANN ADDITIONAL HAIR STYLIST: SALVADOR VALLES WWW.LISAVANNSTUDIO.COM MAKEUP AND FASHION STYLING: CHARLIE PRICE MODELS: DONNA BALDWIN AGENCY
beauty and the sublime by Amber Fries and Charlie Price
PHOTOGRAPHY, HAIR AND MAKEUP: AMBER FRIES AND CHARLIE PRICE SUBJECTS: SALVADOR, WILLIAM, GARY, JEREMY, DAVID, CAROL, MELODY AND ZELLA “BEAUTY AND THE SUBLIME” WAS AN EXHIBITION AT ICE CUBE GALLERY DENVER WWW.ICECUBGALLERY.COM
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BY JILL LEITZ, SHAREENA REARDON AND CHARLIE PRICE THE COLORADO ADVANCED ACADEMY OF HAIR AND BEAUTY PHOTOGRAPHY BY KEVIN ALEXANDER
COLOR AND CUT BY JILL LEITZ
COLOR BY SHAREENA REARDON CUT BY CHARLIE PRICE
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PHOTOGRAPHY: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: JILL LEITZ, SHAREENA REARDON AND CHARLIE PRICE FOR COLORADO ADVANCED ACADEMY OF HAIR AND BEAUTY MAKEUP: KARLY PORTER MODELS: ABELLA HARLOW @ DONNA BALDWIN AGENCY LAUREN COOK @ WILHELMINA DENVER AND KARLY PORTER
Mesmeric Makeup by Jodi Keeney Photography by Hannah Dexter
PHOTOGRAPHER: HANNAH DEXTER MAKEUP: JODI KEENEY HAIRCUT: HOLLY BROWN AND SAL MISSIERI
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AMERICANS
BY JOSH FLOWERS
En l’air by ron lopez photography by kristen sink
PHOTOGRAPHY: KRISTEN SINK WWW.KRISTENHATGI.COM HAIR AND CREATIVE DIRECTION: RON LOPEZ FOR EL SALON WWW.RONLOPEZARTISTRY.TUMBLR.COM MAKEUP: RENNEE FORT FOR M.A.C. MODEL: ASHLEY LE ROY @ DONNA BALDWIN AGENCY FLORAL DESIGN: CHUCK GRAHAM @ BLUM BY ANUSCHKA FASHION STYLING: DENA YURGLICH
BY CHARLIE PRICE
PHOTOGRAPHY BY DAVID RACCUGLIA
BARE
BY MELANIE WATSON
EXTREME BY JAKE THOMPSON AND CHARLIE PRICE
PHOTOGRAPHER AND HAIRCOLOR: JAKE THOMPSON WWW.JAKETHOMPSONHAIR.COM HAIRCUT AND STYLING: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MAKEUP: RON LOPEZ AND KATELYN SIMKINS MODELS: EMMA DAHL AND ALEXIS EVELYN @ DONNA BALDWIN AGENCY ALLISON ELLWOOD @ WILHELMINA
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BY SHAREENA REARDON PHOTOGRAPHY BY MELANIE WATSON
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR: SHAREENA REARDON FOR MODE SALON MAKEUP: AJA OTTERO MODELS: DONNA BALDWIN AGENCY AND BARBIZON
SPECTRUM BY LUPE VOSS PHOTOGRAPHY BY MANUEL VOSS
PHOTOGRAPHER: MANUEL VOSS HAIRCOLOR: LUPE VOSS HAIRCUTTING: GENO CHAMPMAN FOR JULIAN AUGUST SALON MAKEUP: JANELL GEASON HAIR STYLING AND ART DIRECTOR: ALLEN RUIZ
DISCARDED BY WITOLD LEWIS
WWW.WITOLDLEWIS.COM MODEL: ALEKSANDRA WIECZOREK
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BY KATIE RENSHAW NIELSEN PHOTOGRAPHY BY MELANIE WATSON
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR: KATIE RENSHAW NIELSEN USING SCRUPLES HAIR CARE MAKEUP: CHARLIE PRICE MODELS: DONNA BALDWIN AGENCY AND BARBIZON
BY LINDSAY AMBROSIO PHOTOGRAPHY BY KEVIN ALEXANDER
PHOTOGRAPHER: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: CHARLIE PRICE MAKEUP: LINDSAY AMBROSIO FASHION STYLIST: CLAUDIA COHEN MODEL: BRYTNY MARQUEZ
cosmos BY JAKE THOMPSON AND CHARLIE PRICE
PHOTOGRAPHER: JAKE THOMPSON WWW.JAKETHOMPSONHAIR.COM HAIRCUTTING: JAKE THOMPSON HAIRCOLOR: CHARLIE PRICE MAKEUP: LILLIAN MARSH WWW.FIRELILYCONCEPTS.COM MODELS: KIA SCHUBERT AND ABELLA HARLOW @ DONNA BALDWIN AGENCY LAUREN COOK @ WILHELINA ASPEN WESTFALL AND KEVIN ALEXANDER
CUT BY GENO CHAPMAN PHOTOGRAPHY BY MANUEL VOSS
PHOTOGRAPHY: MANUEL VOSS HAIR: GENO CHAPMAN HAIRCOLOR: LUPE VOSS MAKEUP: JANELL GEASON ART DIRECTOR: ALLEN RUIZ
PHOTOGRAPHER: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: BONNIE WIEGLE MAKEUP: BECKY LASCHANZKY WARDROBE: KOTOMY YOSHIDA
PHOTOGRAPHER: DAVID BYUN WWW.DAVIDBYUN.COM HAIR: MATT SWINNEY MAKEUP: CHICO FASHION STYLIST: MICHAEL TUCKER
THE GIRLS OF OLD CURTIS STREET BY J AUDREY NELSON PHOTOGRAPHY BY SARA FORD
PHOTOGRAPHER: SARA FORD WWW.SARAFORDPHOTOGRAPHY.COM HAIR: J AUDREY NELSON FOR J AUDREY HAIR STUDIO MAKEUP: SARA SHUN
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PHOTOGRAPHER: DAVID BYUN WWW.DAVIDBYUN.COM HAIR: MATT SWINNEY USING L’ANZA HEALING HAIRCARE HAIRCOLOR: WENDY BOND MAKEUP: CHICO CLOTHING: MICHAEL TUCKER
PHOTOGRAPHY: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: DAWN PAPPAS MAKEUP: ALEX STROUP WARDROBE: OSCAR UTIERRE MODELS: DONNA BALDWIN AGENCY
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PHOTOGRAPHER: KALE FRIESEN WWW.KALEJF.COM HAIR: MICHELLE LISA PARGEE MAKEUP: AKINA MCCREA WARDROBE: INNER TALENTED FASHION STYLIST: JASON MATLO
EXTRAORDINARY BY EL SALON
PHOTOGRAPHY BY MELANIE WATSON
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR, MAKEUP AND FASHION STYLING EL SALON MODELS: DONNA BALDWIN AGENCY
PHOTOGRAPHER: DAVID BYUN WWW.DAVIDBYUN.COM HAIR: MATT SWINNEY MAKEUP: CHICO FASHION STYLIST: MICHAEL TUCKER
NEW WEST BY EL SALON
PHOTOGRAPHY BY MELANIE WATSON WARDROBE BY JOSE DURAN
PHOTOGRAPHER: MELANIE WATSON WWW.MELANIEWATSONPHOTO.COM HAIR AND MAKEUP: EL SALON WARDROBE: JOSE DURAN MODELS: DONNA BALDWIN AGENCY
PATINA Haircolor by De Annalyn Teal Photography by Keith Bryce
PHOTOGRAPHY: KEITH BRYCE WWW.KEITHBRYCE.COM HAIRCOLOR: DEANNALYN TEAL HAIRCUT: RYAN TEAL
RAVEN PHOTOGRAPHY BY JAMES CHENG
PHOTOGRAPHER: JAMES CHENG WWW.JAMESCHENGPHOTO.COM HAIR: DAN HOMER, ALEXANDER SCOTT HAIR COLOR: JENNIFER COATS ALEXANDER SCOTT HAIR ASSISTANT: CHRISTOPHER ARCHIOPOLI ROBYN HOLMES MARK PEÑA, SARA VALDEZ AND MEGAN WILCOX MAKEUP: OLIVER VILLAFUERTE VANN EDGE SALONSPA SEATTLE
The Diver by Georgia Alexia Benjou Photography by Paul Miller
ON LOGAN: LANVIN DRESS, MAX, MAXFASHION.COM. CUFF, GARBARINI, GARBARINISHOP.COM. ON SKYLAR: DRIES VAN NOTEN TOP AND SKIRT, MAX, MAXFASHION.COM.
ON LOGAN: TWELFTH STREET BY CYNTHIA VINCENT DRESS, GOLDYN, SHOPGOLDYN.COM. BRACELET, GARBARINI, GARBARINISHOP.COM.
DRIES VAN NOTEN COAT AND JUDYTH VANN AMRINGE NECKLACE, WARDROBE WORKS WARDROBEWORKSDENVER.COM
LANVIN BLOUSE AND DRIES VAN NOTEN JACKET, MAX, MAXFASHION.COM. ELIZABETH & JAMES SKIRT, GARBARINI, GARBARINISHOP.COM.
NICOLE MILLER DRESS, GARBARINI, GARBARINISHOP.COM.
ANN DEMEULEMEESTER JACKET, MAX, MAXFASHION.COM.
LEFT: LAUREN NEVADA DRESS, GOLDYN SHOPGOLDYN.COM NECKLACE, GARBARINI GARBARINISHOP.COM MIDDLE: ROBERT RODRIGUEZ DRESS AND NECKLACE, GARBARINI GARBARINISHOP.COM
PHOTOGRAPHER: PAUL MILLER WWW.MILLERPHOTOGRAPHICS.COM FASHION EDITOR / STYLIST: GEORGIA ALEXIA BENJOU HAIR: CHARLIE PRICE MAKEUP: LINDSAY AMBROSIO PRODUCTION CORISSA VIOLETTE DIVER COSTUME: MASON HAWKINS BACKDROP ARTIST: FLETCH GRAHAM, CARGOCOLLECTIVE.COM FLETCHGRAHAMART MODELS: LOGAN & SKYLAR FASHION ASSISTANT: AUBREY HERRING
PHOTOGRAPHER: NICOLLE MARCELLI WWW.NICOLLEMARCELLIPHOTOGRAPHY.COM HAIR: CHARLIE PRICE AND SHAREENA REARDON MAKEUP: NADINE TRUJILLO FASHION STYLIST: SERGIO DIOR MODELS: DONNA BALDWIN AGENCY
VIOLENCE PHOTOGRAPHY BY ALAIN CAMPORIVA
PHOTOGRAPHER: ALAIN CAMPORIVA HAIR: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MAKEUP: CASSANDRA GARZA MODELS: RACHEL POLLARI @ DONNA BALDWIN MADISON SPIALEK, ALEXANDRIA KING AND CALEB GARDNER FASHION STYLIST: CHARLIE DIOR
BEAUTY UNDERGROUND PROFILE
HAT ATTACK
HATS AND ART: PAIL MOSCHELL PHOTOGRAPHER: KEVIN ALEXANDER WWW,KALEXANDERFOTOGRAPHY.COM HAIR AND MAKEUP: CHARLIE PRICE WWW.CHARLIEPRICEHAIR.COM MODEL: RACHEL POLLARI @ DONNA BALDWIN AGENCY
KATELYN SIMKINS
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
MAKEUP: KATELYN SIMKINS PHOTO: 303 MAGAZINE
RON LOPEZ
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
MAKEUP: RON LOPEZ SELF PORTRAIT: TIGER KAUFMAN
J. AUDREY NELSON
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
HAIR: J AUDREY NELSON
SARA FORD
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
PHOTOGRAPHER: SARA FORD
MELANIE WATSON
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
PHOTOGRAPHER: MELANIE WATSON
BECKY LASCHANZKY
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
MAKEUP: BECKY LASCHANZKY
BEAUTY UNDERGROUND
UNDERGROUND SALONS
SEATTLE
VANN EDGE SALON 2030 1ST AVENUE SUITE 120 SEATTLE, WA 98121 (206) 441-足55-足11
LISA VANN
WILLIAM EDGE
VIBRANT BY VANN EDGE SALON PHOTOGRAPHER: KEVIN ALEXANDER WWW.KALEXANDERFOTOGRAPHY.COM HAIR: LISA VANN FOR MAKEUP: ALICIA CANON FASHION STYLING AND ART DIRECTION: CHARLIE PRICE MODELS: DONNA BALDWIN AGENCY AND GAZELLE
BEAUTY UNDERGROUND
UNDERGROUND SALONS
DETROIT HAIR LAB
1274 LIBRARY STREET DETROIT, MI 48226 (313)502-足5998
LAUREN MOSER
SHADOWS BY HAIR LAB
PHOTOGRAPHER: TRAVIS TEATE HAIR: LAUREN MOSER MAKEUP: RENEE HEROY FASJION STYLISTS: ELLIOT CARLYLE AND TORI DOUGLAS MODELS: ABIGAIL MARIE, SAVANNAH WEBER AND CHRISTINA PLATT
BEAUTY UNDERGROUND
UNDERGROUND SALONS
SALT LAKE CITY BLUSH HAIR STUDIO AND SPA 2021 WINDSER STREET SALT LAKE CITY UT, 84105 (801)474-足1700
CHAD SEALE
MOODY BY BLUSH HAIR STDUIO AND SPA PHOTOGRAPHER: MANIC PROJECT HAIR: CHAD SEALE MAKEUP: MEGAN GORLEY AND KERI HATFIELD FASHION STYLISTS: AMY TAGGERT AND DAVID HORNE
BEAUTY UNDERGROUND
UNDERGROUND SALONS
NEW YORK CITY MAINENTRANCE ARTISTS
EDUCATION + SALON + PRODUCTION 40 WEST 29TH STREET SPACE 406 NEW YORK, NY 10001 (646)692-足3364
BERRY BACHEN AND DJ RIGGS
BUTTERFLY EFFECT
BY MAINENTRANCE ARTISTS PHOTOGRAPHER: JULIA POGODINA HAIR: DJ RIGGS USING IDIA COSMETICS FOR HAIR HAIRCOLOR: BERRY BACHEN MAKEUP: ANASTASIA DURASOVA
HOLLYWOOD IS DEAD PART ONE
SUICIDE BLONDES
HOLLYWOOD IS DEAD PART TWO
LIVE FAST DIE YOUNG
HOLLYWOOD IS DEAD PART THREE
CASTING COUCH
HOLLYWOOD IS DEAD PART FOUR
SILENT SUFFERING
HOLLYWOOD IS DEAD PART FIVE
SUPERSTAR
KATIE RENSHAW NIELSEN
BEAUTY UNDERGROUND
UNDERGROUND ARTISTS
AMIE BRECKENRIDGE GOLTZ
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RANDY TAYLOR (LEFT) GERARD SCARPACI (RIGHT)
Social media blossomed into an incomparable pop culture force in time since Beauty Under-足 ground first unleashed its no-足holds-足barred creative outlook on the salon world. More than 80 percent of American adults are online now and tech saturation has become equal-足 ly palpable worldwide, most especially among young people. So even artists who once broke out in hives over sending a text message must make peace with the power of the Internet to grow business and build brand awareness.
BEAUTY UNDERGROUND
UNDERGROUND EXCLUSIVE Still, with humanity flooding mainstream social networking sites with food journals and bubbly bouncing baby pictures, it can be difficult for creative professionals to cut through the noise and showcase their work. That’s what makes Hairbrained.me a virtual no-brainer for anyone in the beauty industry. This photo- and video-driven online community is by hairdressers, for hairdressers. It’s become a global destination for education and inspiration. The site spotlights hair, fashion and cosmetic ingenuity of the highest caliber. So it follows that “Hollywood is Dead,” the sarcastic, irreverent five-chapter editorial finale for this third issue of Beauty Underground, was born of a collaboration with Hairbrained.me. Charlie Price, Beauty Underground’s publisher and editor-in-chief, discovered the charms of Hairbrained soon after a pair of passionate, well-connected New York City stylists conceived the site roughly five years ago. Price fell in love with Hairbrained’s unfiltered global showcase of the best in hair and beauty. “I became really inspired by some of the independent people posting tons of photos and video,” says Price, 44. He had long yearned for a hair magazine that promoted the same kind of unrestrained, independent creative spirit that flourished online at Hairbrained. In some ways, Price says, that was the inception of Beauty Underground. Through Hairbrained’s blogs, stylist profiles, weekly features and networking events, this salon- salon centric social network captured an electricity that Price missed from decades past when in- spired, artistic, real stylists steered the hair and makeup business as opposed to international corporate interests. And that was the point. “Hair is all-encompassing for us,” says Hairbrained Co-Founder Gerard Scarpaci. He likes to refer to the site and its members as “the heart and soul of the hairdressing craft.” A former deejay, Scarpaci, 41, was an early MySpace user. But the longtime stylist and interna- tionally-known educator became frustrated by mainstream social-network clutter. Sites like MyS- pace just “weren’t geared toward professionals,” Scarpaci says. The Brooklyn native teamed up with Randy Taylor, both of whom taught at the Aveda Institute New York, to forge their own hair-centric social network. The result was Hairbrained, “a com- plete hairdresser to hairdresser niche environment.” “People come to Hairbrained for education and inspiration and to share their work,” Scarpaci says. “They don’t have to go through the old-school process of sending it to the beauty mags and hoping it gets noticed.” On Hairbrained, stylists and makeup artists can post any content they like. “The cream will rise to the top,” Scarpaci says. Today, Hairbrained hosts more than 4,000 videos and 100,000 photos. Co-founder Randy Taylor believes the quality of the professionals and the work they choose to post makes Hairbrained distinct among social media platforms. “Every week in our ‘Sunday News,’ we highlight the best photos and videos from the past week,” says Taylor, 43. That segment continues to expand because Hairbrained members are “so prolific and talented!” Consider Douglas McCoy, a Washington state hairdresser inspired by punk rock, new wave and pop art. But, McCoy happens to live and work in an isolated, sleepy little city. Posting to Hairbrained under the moniker House of Pop, McCoy, 41, flooded the Web with highly-stylized hair photos and videos, which were often shot in and around his wife’s inde- pendent clothing boutique. House of Pop now enjoys a worldwide following. “I was putting out tons of photos and videos and other hairstylists were really digging it,” says McCoy, who in 2014 became Hairbrained’s first Video of the Year award winner. “It’s like home,” McCoy says of the site. “All of my friends are there.”
BEAUTY UNDERGROUND MAGAZINE WWW.BEAUTYUNDERGROUNDMAG.COM
PHOTOGRAPHER: MELANIE WATSON HAIR: CHARLIE PRICE MAKEUP: LILLIAN MARSH MODEL: JESSICA NAZARENUS @ DONNA BALDWIN AGENCY