The Benefit Vision

The Benefit Vision is to not only be the Leading Cosmetics Brand for instant beauty remedies, but for beauty services too. We are the only prestige cosmetics company that offer a range of beauty services from waxing and tinting, to spray tanning and lashes and we want to maintain this respectable status. Brows are something that Benefit believes are at the very core of our brand, and we aim to be the number one cosmetics brand for these products. Girls all over the world rely on Benefit for a fun make-over experience, and Benefit want to honour this reliance by being there for our consumers and supporting women worldwide. With our ‘Bold is Beautiful’ programme, we want to empower and better the lives of our Benefit Girls by supporting a number of different charities, to spread our ‘Look Good, Feel Good’ approach.