2 minute read
Brand Values
from Benefit Cosmetics
by Becky Green
Our Brand Values:
Fun – Here at Benefit we believe that taking care of ourselves should be fun and enjoyable. Our playful and fun packaging, reminds our girls to have fun with beauty, and to laugh-out-loud as they go about their daily beauty routine. We believe that laughter is the best cosmetic, and we share this philosophy with not only our consumers, but our employees, and girls all around the world too. A typical day at Benefit is never finished without a day full of beauty banter, laughter and an exciting variety of jobs to complete. Right through from our employees, to our packaging, our glamorous sense of humour will not go unnoticed, and our brand would be nothing without it!
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Unique - Whilst not only being the Number One cosmetic company at providing quick beauty fixes, we are also the only luxury beauty brand to offer services to make a woman feel good on the inside and out. We go the extra mile here at benefit and will do (almost) anything to make our Gals feel Beautiful. Brow waxing, spray tanning, tinting and lashes, is what sets us apart from the rest, meaning that our brand really is one-of-a-kind.
Innovative – Whilst we pride ourselves on the ability to make girls smile and laugh, we also concentrate on making sure the formulae we deliver are of an unbeatable quality. At Benefit we strive to create beauty products that are significantly easier to use than other. Along with being easy, we aim to break boundaries with our exciting new products by constantly evolving, developing and changing the formulae being created.
Quality – Quality is at the heart of our brand at Benefit. We think it is important to keep up the quality of our products whilst being creative and innovative at the same time. Maintaining the quality of girl power, love and humour throughout our brand and products is also essential when branching out into new products and markets, this keeps our Benefit Gals happy!
Empowering – Benefit are here to make girls, no matter what their origin, style and look is, more confident. We go the extra mile to brighten a girl’s day, whether that be providing her with concealer to cover up that annoying blemish or giving her a glamorous spray tan that makes her friends wonder where she went for her vaycay. Whilst our beauty products and services empower our wonderful consumers, our charities aim to create the same feeling within girls who are struggling in challenging locations, circumstances and lifestyles.
