1 minute read
Brand Story
from Benefit Cosmetics
by Becky Green
Once Upon A Time...
Our Brand Story.
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Jean and Jane Ford, the inseparable, twin brainboxes behind our fabulous range of beauty solutions, believe that, ‘laughter is the best cosmetic.’
After deciding to create a beauty boutique, instead of a casserole café, (yes…after flipping a coin!), we installed our legacy, ‘laughter is the best cosmetic’, at the heart of our brand. When we first came to the rescue of an exotic dancer’s beauty emergency, providing her with our now famous, ‘Benetint,’ we knew that solving beauty dilemmas was our forte, and with that, our easy-to-use, fun, makeup remedies were created to help girls worldwide fake it til’ they make it!
